Mediatoolkit is a well-established Croatian media monitoring scale-up with more than 600 clients, including big names such as L’Oreal, Samsung, DPD, Beiersdorf, and many others. The company is present in 100+ countries globally, and its product is used by more than 4000 paid users.
With the ever-growing surge in online channels and social media usage, the need for businesses to monitor their online presence is becoming more present. That’s why as of February 6th, they are taking a big new step in their business development. Mediatoolkit is officially rebranding to Determ.
Determ signifies a new chapter, a stronger and more consistent brand, completely adapted to the company’s core purpose - to make sense of the world around us.
Aligning the brand image with the company’s identity
Since its founding in 2014, Mediatoolkit has been committed to helping people worldwide find and understand relevant information from the media to drive better business decisions. This vision has always been guided by a strong company culture of quality, progress, transparency, ownership, and community. While the company's values remain constant, its brand image and identity have not accurately reflected its progress and achievements.
“Our rebranding is definitely not just aesthetic. We've done this as a strategic decision to move towards where our product and customers already are. So we wanted our brand image to reflect that constantly to our customers and our employees.” Ivor Bihar, Chief Operating Officer
The new name
Apart from changing the visual identity and introducing consistency on all channels, one of the most important parts of the rebranding process is the name change - from Mediatoolkit to Determ.
“Being able to take the company values that live inside the company already, and successfully translating them into the brand that Determ is, is one of the greatest successes that we’ve had.” Igor Kranjcec, Head of Marketing.
Determ is a name derived from a series of conversations on the company's very purpose. (finding relevant terms, determining which terms are important, making companies more determined in decision-making).
The new chapter
Determ is a straightforward and diverse brand, freshened up with new colors and a new logo, representing the company's commitment to helping people find and understand relevant information from the media to drive better business decisions.
The brand's new motto, “Make sense,” captures the company's focus on providing reliable and meaningful data for decision-making.
“We've been growing steadily in our market for the last eight years. We've created a whole solution for mid-market companies, and now we want our brand to stand behind that and show the world what we've already been doing.” said Ivor Bihar, the company’s COO.
With the ever-growing surge in online channels and social media usage, the need for businesses to monitor their online presence is becoming more present. Every minute on the Internet, three million Facebook posts appear, more than 500 hours of YouTube videos are uploaded, 100.000 new blogs are written, and almost half a million tweets are published on Twitter. Without Determ, it would take one two and a half months to read through that content, leaving one’s business in the dark.
Aware of the growing trend, Determ’s goal with this rebranding is to strengthen its position and continue its steady growth and penetration in the European Media Monitoring market.
Media Contact
Company Name: Determ
Contact Person: Igor Kranjcec
Email: Send Email
Country: Croatia
Website: https://www.determ.com/
