The implementation of the Digital Markets Act (DMA) has impacted the pricing strategy of digital platforms like Booking.com. This European Commission legislation aims to limit the anti-competitive practices of "gatekeepers" in digital markets. Booking.com, as one of these actors, has seen its ability to influence pricing in the hotel sector reduced.
In response to this anti-competitive practices, platforms like 123COMPARE.ME have emerged as an alternative for hotels to regain control over their pricing strategy. 123COMPARE.ME price control promotes direct bookings and reduces reliance on intermediaries like Booking.com, while also offering tools that facilitate global price parity..
Consequences of the Digital Markets Act
The DMA has brought several benefits. For consumers, it ensures greater price transparency, as intermediary platforms have less room to push undesirable rates or properties. For hotel businesses, this regulation levels the playing field, ensuring that large platforms cannot exert excessive control over the market and promoting greater fairness in price setting.
Another important benefit is the access to price data now available to hotels provided by 123COMPARE.ME. This information allows them to create more personalized and effective campaigns, reducing their reliance on intermediaries like Booking.com. By optimizing direct interaction with customers, hotels can maximize their revenue and improve the user experience.
New options for hotels
As for 123COMPARE.ME, this platform not only enables price parity but also facilitates process automation and the creation of personalized campaigns. This contributes to greater autonomy for hotels, allowing them to operate more efficiently and reduce their dependency on third parties.
In summary, the DMA has redefined the pricing strategy in the hotel market. Booking.com will need to adapt to a more balanced and competitive environment, while platforms like 123COMPARE.ME provide new tools for accommodations to more efficiently manage their pricing and direct bookings.
Media Contact
Company Name: 123Compare.me, S.L.
Contact Person: Press Office
Email: Send Email
Country: Spain
Website: https://123compareme.net/en/
