Lender addresses industry gaps with cohesive content strategy that empowers homebuyers with knowledge

loanDepot, Inc. ("LDI" or "Company") (NYSE: LDI), a leading provider of home lending solutions that enables customers to achieve the dream of homeownership, has introduced “Home School,” marking an important step forward in the Company’s strategy to empower today’s consumers with the necessary knowledge to achieve their homeownership goals. Aligned with the different ways modern, tech-savvy consumers access and digest information, the comprehensive educational platform supports every stage of the homeownership journey delivering cohesive content across podcasts, videos, and written articles.

“Knowledge is power,” said loanDepot Chief Marketing Officer Alec Hanson. “The world of homeownership is complex and can sometimes feel overwhelming to those who are on the outside looking in, but when a homebuyer knows what questions to ask, they can make great decisions. It's critical for people to understand the processes involved throughout the homeownership journey – whether that’s buying, renovating, or maintaining their homes – and it’s loanDepot’s responsibility as a purpose-driven lender to empower them.”

Home School lives in the gap between thinking about making a move and taking the next step to contact a lender. Through informative videos and articles, Home School will guide aspiring borrowers with information specific to their journey and unique needs.

The content will be designed with tailored pathways for different market segments, such as:

• First-time homebuyers
• Veterans
• Second home or investment property buyers
• Home renovators
• Reverse mortgage candidates

Understanding podcast listenership is expected to grow 11 percent in 2024, and will continue to grow through the end of the decade¹, loanDepot also created the Home School podcast to capture the attention of today’s consumers delving into a variety of subjects. The podcast will feature guest interviews with housing market and financial planning experts such as Realtors, contractors, Certified Public Accountants, Certified Financial Planners and many more adjacent financial and home service providers.

In addition to directly supporting consumers, Home School serves as a valuable asset for loanDepot's retail loan originators, who can personalize and adapt its content to fit their own go-to-market strategies. By tailoring the content for their own geographic locations, originators can cultivate their personal brands and establish themselves as trusted sources of helpful information within their communities.

“By helping our customers make the right decisions, we will be with them throughout every step of their homeownership journey,” added Hanson.

loanDepot is rolling out new Home School content weekly across YouTube, Instagram, Facebook, LinkedIn and TikTok.

About loanDepot

loanDepot (NYSE: LDI) is a leading provider of lending solutions that make the American dream of homeownership more accessible and achievable for all, especially the increasingly diverse communities of first-time homebuyers, through a broad suite of lending and real estate services that simplify one of life's most complex transactions. Since its launch in 2010, the company has been recognized as an innovator, using its industry-leading technology to deliver a superior customer experience. Our digital-first approach makes it easier, faster and less stressful to purchase or refinance a home. Today, as one of the largest non-bank lenders in the country, loanDepot and its mellohome operating unit offer an integrated platform of lending, loan servicing, real estate and home services that support customers along their entire homeownership journey. Headquartered in Southern California and with hundreds of local market offices nationwide, loanDepot’s passionate team is dedicated to making a positive difference in the lives of their customers every day.

¹ https://www.statista.com/forecasts/1123105/statista-amo-podcast-reach-us

View source version on businesswire.com: https://www.businesswire.com/news/home/20240502223871/en/

“The world of homeownership is complex and can sometimes feel overwhelming to those who are on the outside looking in, but when a homebuyer knows what questions to ask, they can make great decisions."