SOBRsure™ Could Make Our Roadways Safer, Accelerate Alcohol Recovery and Build Family Trust

DENVER, CO / ACCESSWIRE / August 30, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of next-generation transdermal alcohol detection solutions, today announced the sales launch of its alcohol monitoring wristband, SOBRsure™ - now available for purchase at www.SOBRstore.com. With numerous potential applications, SOBRsure is initially intended for use by teen drivers and over-the-road trucking, for outpatient alcohol treatment and in establishing co-parenting confidence.

"SOBRsure literally lifts the roof on our addressable market, opening a world of potential commercial and personal use. We have orders in place and are converting backlog demand," stated SOBRsafe Chairman & CEO Dave Gandini. "In addition, by successfully miniaturizing our technology for the SOBRsure wearable, we now have the ability and opportunity to license our technology for non-competitive integration around the world."

Technology on the Move

The SOBRsure™ wristband is a sleek, fitness-style wearable that features:

• Continuous, mobile alcohol monitoring
• GPS location tracking
• Band removal alerts
• A phone-based app for parents, administrators and telehealth professionals
• 3-day battery life
• No cartridge to replace

SOBRsafe's advanced alcohol safety technology hygienically detects and instantaneously reports the presence of alcohol as passively emitted through the skin - no invasive breath, blood or urine sample is required. SOBRsafe has partnered with Mothers Against Drunk Driving (MADD) to combat teen drunk driving. SOBRsafe was awarded the Occupational Health & Safety 2022 New Product of the Year - Safety Monitoring Devices, and has received the Child Safety Network Safe Family Seal of Approval.

About SOBRsafe™

The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and 1-in-10 U.S. commercial drivers test positive for alcohol (the highest rate worldwide). In response, SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol detection and cloud-based reporting system. The technology is transferable across innumerable form factors, including stationary access control, personal wearables and telematics integration.

A preventative solution in historically reactive industries, it is being deployed for commercial fleets, workplaces, alcohol rehabilitation, probation management and teen drivers. This patent-pending alcohol detection solution helps prevent an intoxicated worker from taking the factory floor or a driver from receiving the keys to a truck, bus or the family car. An offender is immediately flagged, and an administrator is empowered to take the appropriate corrective actions. At SOBRsafe, we are creating a culture of prevention and support. To learn more, visit www.sobrsafe.com.

Contact SOBRsafe:

IR: investor.relations@sobrsafe.com
Sales: michael.watson@sobrsafe.com

Safe Harbor Statement

Our prospects here at SOBRsafe are subject to uncertainties and risks. This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business, and reflect our beliefs and assumptions based upon information available to us at the date of this press release. In some cases, you can identify these statements by words such as "if," "may," "might," "will, "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "continue," and other similar terms. These forward-looking statements include, among other things, plans for proposed operations, descriptions of our strategies, our product and market development plans, and other objectives, expectations and intentions, the trends we anticipate in our business and the markets in which we operate, and the competitive nature and anticipated growth of those markets. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors including, but not limited to, the risks and uncertainties discussed under risk factors in our registration statement on Form S-1, (File No. 333-267882) as well as our other filings with the SEC. We undertake no obligation to revise or update any forward-looking statement for any reason.

SOURCE: SOBR Safe, Inc.