ABW Compliance Services Commits to Mutual Success with Multi-Unit Purchase as Reseller

DENVER, CO / ACCESSWIRE / October 10, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that leading New York Metro-based substance compliance provider ABW Compliance Services (ABW) has launched its touch-based alcohol screening offering with an initial multi-unit purchase of the SOBRcheck™ solution. ABW's customers include top brands in air and train travel, as well as global shipping.

SOBRsafe has engaged ABW specifically to help eliminate potential catastrophes, as when reported in March 2022 that a commercial pilot was removed from the cockpit and taken into custody after having a blood-alcohol level more than four times the federal limit. Consistent with its current deployment for commercial drivers, SOBRcheck could verify the sobriety of all groundcrew and on-plane personnel as they report for duty - instantaneously and with no invasive, unhygienic tests.

Refocusing the Industry to Prevention and Support

"We believe companies should provide their employees with passive alcohol screening and education without severe permanent consequences affecting their employment because of a single positive result," stated ABW Compliance Services Founder & CEO Adam Winokur. "More inclusive workplaces that break down stigma around alcohol use and invest in the health and wellness of their staff will likely have less attrition. This will also result in a reduced cost to onboarding and more engaged, productive and happy employees. In addition, less revenue will be lost to substance use in the workplace."

Continued Mr. Winokur, "The implementation of SOBRcheck as a biometric time clock with passive testing will provide an exceptional opportunity to normalize conversations about employee mental fitness, the safe use of recreational substances and how to develop healthy coping mechanisms. At ABW Compliance Services, these are our core values - we are working to educate today's employers about tomorrow's substance-responsible workplace programs. We feel the values of SOBRsafe are closely aligned with ours, and we are excited to introduce to companies this ground-breaking and timely technology."

SOBRsafe Continues to Increase Footprint and Access Though its Strategic Channel Development

"We are executing on our plan to expand our passive alcohol screening technology via trusted distributors, and ABW is a perfect example of this," stated SOBRsafe Chief Revenue Officer Michael Watson. "ABW is an industry leader in onsite testing and regulatory compliance, and has earned the trust and loyalty of top tier organizations with global reach and impact.

"Through use of the preventative SOBRcheck solution, employers may reduce the risk of nuclear verdicts by eliminating alcohol from the equation. In evolving to uniform daily screening, company owners protects themselves against negligent retention - detection results are transparent to all levels of appropriate management, empowering unbiased evaluation in advance of an accident. We believe ABW is an ideal group to represent our technology across a range of safety-critical industries, and their acquisition of multiple SOBRcheck devices confirms their commitment to our mutual success."

A New Era of Alcohol Safety and Support

SOBRsafe's advanced safety management technology SOBRcheck™ hygienically detects and instantaneously reports the presence of alcohol as emitted through the pores of a fingertip - no breath, blood or urine sample is required, just the touch of a finger. SOBRcheck™ was recently awarded the Occupational Health & Safety 2022 New Product of the Year - Safety Monitoring Devices.

About SOBRsafe™

The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and 1-in-10 U.S. commercial drivers test positive for alcohol (the highest rate worldwide). In response, SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol detection and cloud-based reporting system. The technology is transferable across innumerable form factors, including stationary access control, personal wearables and for telematics integration.

A preventative solution in historically reactive industries, it is being deployed for commercial fleets, workplaces, alcohol rehabilitation and probation management; other intended applications include airlines and young drivers. This patent-pending alcohol detection solution helps prevent an intoxicated worker from taking the factory floor or a driver from receiving the keys to a truck, bus or rideshare vehicle. An offender is immediately flagged, and an administrator is empowered to take the appropriate corrective actions. At SOBRsafe, we are creating a culture of prevention and support. To learn more, visit www.sobrsafe.com.

Contact SOBRsafe:

IR: investor.relations@sobrsafe.com
Sales: michael.watson@sobrsafe.com
Media: sobrsafe@berlinrosen.com

Safe Harbor Statement

Our prospects here at SOBRsafe are subject to uncertainties and risks. This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business, and reflect our beliefs and assumptions based upon information available to us at the date of this press release. In some cases, you can identify these statements by words such as "if," "may," "might," "will, "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "continue," and other similar terms. These forward-looking statements include, among other things, plans for proposed operations, descriptions of our strategies, our product and market development plans, and other objectives, expectations and intentions, the trends we anticipate in our business and the markets in which we operate, and the competitive nature and anticipated growth of those markets. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors including, but not limited to, the risks and uncertainties discussed under risk factors in our registration statement on Form S-1, as amended (File No. 333-262665) as well as our other filings with the SEC. We undertake no obligation to revise or update any forward-looking statement for any reason.

SOURCE: SOBR Safe, Inc.