Tina Olivero launches PaaS: Publishing as a Service. Revolutionizing the energy industry PaaS is a state-of-the-art, digital solution that optimizes client acquisition, hiring and investor relations.
St. John's, Canada - August 23, 2021 /PressCable/ —
“Having worked in the advertising business for so long, we imagined a world where we went straight-to-sale, bypassing traditional marketing methods, It was a huge idea but we were committed to it. Just think about what it would mean to have the buyer in the palm of your hand and computers doing all the leg work. So we sought out to make that happen,” said, Tina Olivero, Publisher of the global energy magazine, TheOGM.com.
“After six years of researching developing technologies, we discovered AI and Programmatic algorithm solutions would be most valuable to our clients and that’s why we developed PaaS. PaaS will change everything you know about marketing, sales, investor relations, and even hiring. It’s all about computers taking over the laborious job of branding, marketing, advertising, meetings, tradeshows, and finally getting to client acquisition. Thanks to computer automation and AI, PaaS, bridges the gap between a provider of a product and service and a buyer. It’s digital automation at its finest,” said Tina Olivero.
PaaS – PUBLISHING AS A SERVICE
PaaS – is the acronym for Publishing-as-a-Service. It’s an exciting digital solution that is changing the face of traditional advertising and transforming it to meet today’s business goals. “For years traditional advertising has been losing its effectiveness, as consumers have learned to ignore many of its traditional forms, and clients are often left wondering, did this advertising work? Our goal was to ensure the business goal is met, rather than a hit-or-miss, advertising proposition,” said, Tina Olivero. “And when we say client acquisition, we mean the right buyer for your product or service, a group of engineers you want to hire, or an investor relations proposition. We realized how powerful automation and programmatic algorithms were and how they would change the landscape of business development entirely.”
AGGREGATED CONTENT REACHES 2000 ONLINE MAGAZINES GARNISHING ONE MILLION IMPRESSIONS
“What’s interesting about PaaS is that we develop one campaign and it will be disseminated to reach over 2000 other publications with that one piece of collateral. And that one story will get over a million impressions in about four weeks. That’s unprecedented reach. And it’s not just any readers of those publications, it’s readers who specifically searched for your topic, area of focus, product, or service. That’s our secret sauce.”
We are all on the same path, building our businesses and we need to find new ways to optimize the process, reduce costs and be more profitable. We realized that business is nothing more than a network of conversations so we created a content-driven proposition that does just that. It taps into networks of networks and works to support our clients’ growth needs. I believe that companies that build networks, funnels, and client acquisition propositions that are highly targeted, will win the game of business in this new digital world. That’s the exciting, reality of our times,” says Tina Olivero.
BUSINESS TODAY IS ABOUT AI, AUTOMATION, PROGRAMMATIC ALGORITHMS, AND DIGITAL PROCESSES
“PaaS operates like a missile in search of a target client. We use programmatic algorithms to bring together buyers and sellers with precision. We’ve reduced the guesswork on where clients are and we’ve used “peoples interests and search” to bring together a client in need with a supplier of a product or service. The result is that PaaS enables companies to lower their advertising budgets while increasing their ROI,” said Tina Olivero.
New methods of content creation are carefully designed to put the right content into the hands of the consumer who just googled the exact product. Potential clients express their interest and it is highly targeted. Using AI combined with programmatic algorithms, it is now possible to make published content a single step between the buyer and the seller. PaaS content will reach a consumer in the moment they are searching for it. Tina Olivero says, “Imagine the possibilities for vendor, hiring, contract, and client acquisition. It’s all right there. AI is the future of a globalized business world. Markets are easier to access and the world is much smaller.”
TINA OLIVERO, ENTREPRENEUR AND PUBLISHER
Tina Olivero is an entrepreneur in every sense of the word. She recalls, “We started from humble beginnings, a small back room in my home on Signal Hill in St. John’s, Newfoundland, Canada. Originally the magazine was developed to support the beginnings of our offshore oil industry. We began publishing the magazine six years before the oil industry produced a drop of oil here. We didn’t wait for a market, we created a market.” That’s the type of visionary Tina Olivero is. Today, The OGM is a global energy magazine found at TheOGM.com. The OGM elevates, educates and inspires people in intersted in energy sector worldwide, and covers 40+ areas of interest in business and industry.
Over the last thirty years, The OGM has served thousands of energy clients and partnered with hundreds of oil and gas exhibitions around the globe. The magazine has served some of the industry’s most successful multi-national companies. A satisfied client said, “Rounding up students for our CAD training was a real challenge, and we were getting nowhere after spending months and huge sums on traditional advertising. In came The OGM and completely revamped our marketing approach. It felt a bit like a boot camp, but coming out the side, we began to see real results. The problem shifted to being overwhelmed with many responses.” That’s an upscale problem to have.
“We invite energy clients to reach out to us. With new automation and processes, we will support our clients in brand awareness, hiring, client acquisition, investor relations, sales, shifting public opinion, reputation management and other business development initiatives. Some people find the new digital world complicated, but this stuff is really fun for us, so give us a shout and we’ll talk about the next steps,” says Tina Olivero.
Learn more at: https://theogm.com/2021/07/25/paas-revolutionizes-sales-in-the-new-digital-era/
Visit: TheOGM.com or reach out for a zoom meet up with Tina Olivero & team: TinaOlivero@TheOGM.com
Contact Info:
Name: Tina Olivero
Email: Send Email
Organization: The OGM
Address: PO Box 21178 155 Torbay, St. John's, Newfoundland and Labrador A1A 5B2, Canada
Website: http://www.TheOGM.com
Source: PressCable
Release ID: 89042397
