--News Direct--
AI Digital, a full-service global digital consultancy, has appointed Tom Burke as Head of Growth. In an industry that is constantly evolving, Burke has built a reputation for growing innovative businesses and providing clients a clear roadmap to maximize value in the adtech marketplace. He brings his expansive knowledge of digital marketing, media and adtech to a role that will further amplify AI Digital as a strategic leader and digital partner in providing addressable solutions underpinned by accountability and transparency.
In his new position, Burke is responsible for addressing client needs in a fragmented marketplace and participating in company collaborations aligned with AI Digital’s rapid growth in streaming, retail media, commerce, first-party data strategies and new social channels. Burke’s past experience benefits the company's continued development of its proprietary platform, ELEVATE. The platform ensures AI Digital can shift the definition of campaign success from media metrics and proxies to real brand and business outcomes.
“As adtech becomes more fragmented than ever before, this is an exciting time to join AI Digital and leverage the marketplace to drive better business outcomes for our partners,” Burke said. “We want to democratize digital solutions to everyone in-market and it starts with building solutions that deliver accountability and transparency through our optimization, insights and measurement platform ELEVATE. I’m excited to be part of a team focused on solving these pain points for agencies and brands.”
With more than 15 years of experience in adtech and martech, Burke brings leadership experience from companies including Basis Technologies, PMG and AOL. He has also served on the board of the Boston Interactive Media Association (BIMA) for more than five years and, most recently, was Vice President of Sales at illumin (formerly AcuityAds, Inc.).
“We’ve built AI Digital to be a leading client-centric global addressable and digital consultancy, and we strive to provide our clients best-in-class data and technology that serves their best interests in today’s competitive and highly fragmented marketplace,” said Stephen Magli, CEO and founder of AI Digital. “With Tom’s team-player attitude, leadership skills and industry knowledge, he is poised to be an incredible asset to our clients and our team as we continue to grow and prioritize our ELEVATE platform offering to provide clients optimization towards accountable business outcomes.”
About AI Digital
AI Digital is an addressable and digital consultancy that enables advertisers and agencies to effectively navigate the digital ecosystem. The company offers access to robust data and leverages technology through its proprietary platform ELEVATE to provide outcome-based audience strategy, advanced campaign optimization and advanced measurement. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in-platform optimization expertise. Learn more about AI Digital at www.aidigital.io.
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