Lambos Digital, a leading innovator in digital marketing solutions for the automotive industry, is proud to announce a groundbreaking partnership with Amazon to bring enhanced transparency and efficiency to streaming TV advertising for automotive dealerships. Through this collaboration, Lambos Digital will now enable dealerships to leverage Amazon's Demand-Side Platform (DSP) for more targeted, data-driven, and measurable TV buys, revolutionizing how dealerships advertise their inventory to potential customers.
In today's fast-paced automotive market, dealerships need powerful, transparent, and accountable ways to connect with consumers. Traditional TV buys often lack the granularity needed to optimize performance, leaving marketers guessing about the effectiveness of their campaigns. With Lambos Digital's integration into the Amazon DSP, automotive dealerships will gain access to streaming TV advertising that is not only more targeted but also comes with a new level of transparency and actionable insights.
Key Benefits of the Partnership:
- Enhanced Transparency: Lambos Digital's solution will provide dealerships with detailed performance data and clear metrics, ensuring they can track the impact of their TV advertising in real-time.
- Targeted Advertising: Amazon's DSP allows for precise audience targeting, helping dealerships reach the right viewers based on their behaviors, interests, and demographics, which leads to more effective campaigns.
- Measurable ROI: With Amazon's advanced tracking and reporting capabilities, dealerships can measure the exact return on investment (ROI) from their streaming TV buys, making it easier to adjust campaigns for maximum impact.
- Data-Driven Insights: Lambos Digital will empower dealerships with actionable insights, helping them optimize their media spend and maximize ad performance.
Quotes from Leadership
“We are thrilled to partner with Amazon to deliver a new standard of transparency and precision in streaming TV advertising for automotive dealerships,” said Vasilios Lambos, CEO of Lambos Digital. “This partnership brings dealerships the ability to better control their ad spend, reach the right audience, and track their results in ways that were never possible before. It's an exciting step toward transforming how the automotive industry approaches digital marketing.”
About Lambos Digital
Lambos Digital is a leading provider of digital marketing solutions focused on the automotive industry. With a commitment to leveraging cutting-edge technology and data-driven strategies, Lambos Digital empowers automotive dealerships to reach new customers, improve their marketing ROI, and stay ahead in an ever-evolving digital landscape.
About Amazon DSP
Amazon's Demand-Side Platform (DSP) is a comprehensive tool for advertisers to programmatically buy display, video, and audio ads across Amazon's owned and operated sites and a wide range of third-party sites. With the ability to leverage Amazon’s rich consumer insights, the DSP helps advertisers optimize targeting, measurement, and performance across multiple channels, including streaming TV.
This partnership marks a new era of marketing innovation for the automotive industry, where cutting-edge technology and transparency combine to deliver measurable results for dealerships.
For Media Inquiries, contact below.
Media Contact
Company Name: Lambos Digital
Contact Person: Vasilios Lambos - CEO
Email: Send Email
Country: United States
Website: https://www.lambosdigital.com/connected-tv
