When ChatGPT first came out, everyone remembers the pure excitement that they felt at the prospect of automating one of the most time-consuming tasks in digital marketing land: copywriting. For a time (about a month), it allowed marketers to complete content development projects for clients in less than a third of the time. However, Google quickly made it clear that ai-written copy would not help SERP rankings in the slightest. Using Ai to write copy on a website would negatively impact the website’s rankings. The short of it is, Google is not interested in having the internet flooded with content based on the same information. They want new information, and Ai can’t do that (yet). Zakary Logie, an expert on ai-integrated marketing strategy, provided the following answers:
So What is Ai Good For?
“Ai integration can more than double productivity, so it was imperative to keep some of its awesome benefits and still appease the almighty Google overlords. What it really does best is automate simple, non-human-facing tasks, such as initial keyword research, content optimization, and basic hard-code analysis.”
Producing Potential Seed Keywords
“Ai is excellent at providing lists upon lists of keywords related to website content to streamline keyword research. These are not integrated with SEO research tools, so there still needs to be manual scoring of keywords and developing of keyword groups, but it provides an excellent jumping-off point to get started.”
Identifying Optimization Opportunities for Content
“Although Ai should not be used to write the content itself, it is excellent at identifying optimization opportunities for content you’ve written. Using Natural Language Processing (NLP) technology combined with Google SERPs data to score existing content is one example of this. By comparing it to the highest-ranking competitors for the target keywords and then providing optimization recommendations, it becomes easy to score even higher than the competitors. It also provides high domain authority link-building opportunities while writing the content.”
Technical Optimization
“Ai tools are also excellent at identifying and prescribing for hard code technical issues on websites. Although they can be a little spotty in terms of fixing them without nuking the website, the tools dramatically simplify the process of identifying them in the first place.”
About Zakary
Zakary Logie is a premier expert on integrating Ai and data science into online marketing strategies. He is the CEO of Launched Digital Solutions and sits on the boards of two nonprofit organizations. More information can be found at https://launcheddigitalsolutions.com/
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Company Name: Launched Digital Solutions
Contact Person: Zakary Logie
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Country: United States
Website: https://launcheddigitalsolutions.com/
