With the globalization of K-pop centered on BTS, there is a steady increase in interest in Korean design and lifestyle, naturally driven by K-pop fans. As a result, the global demand for K-Fashion, in particular, is growing by the day. Fashion items such as hats and necklaces as well as clothes worn by Korean idols and actors are attracting attention from fans, and interest in platforms where you can purchase K-fashion naturally is increasing.
However, the supply platform for K-fashion is not effectively fulfilling the demand for it. This is because payment procedures are cumbersome or delivery durations protracted, making purchases inconvenient. One distributor, however, the Korean direct delivery fashion select shop GVG STORE, has successfully established a K-fashion-related sales platform aimed at international customers, gaining attention in the process.
GVG STORE is an online shopping mall that addresses the shortcomings of the previously described K-fashion supply platform. It is distinguished by its quick and simple purchase system that harnesses overseas direct delivery and one-stop payment systems. It is available in 11 languages, including Chinese and Japanese, as well as English, allowing it to be utilized free from linguistic barriers all around the world, and Arabic will soon be available too. In addition, it is easy to understand the price without calculating the exchange rate by setting the currency as desired. It now supports PayPal, a popular global payment system, as well as China's Alipay and WeChat Pay, while the Japanese smart payment systems PayPay and LinePay have also just begun services.
The most noteworthy attraction is that it enables customers to buy K-fashion worn by K-pop artists and actors in Korea. The black bucket hat, a typical item worn by JUNGKOOK from BTS, is appreciated not only by Koreans in their twenties and thirties but by people across the whole world, and it’s one of the goods sold at GVG STORE. It is also possible to discover idols' casual fashion goods, items by up-and-coming designers and lifestyle products.