The "Global Agritourism Market by Activity (Accommodations, Educational Tourism, Event and Recreation), Tourist Type (Group Travelers, Individual Travelers), Age Group, Booking Channel - Forecast 2024-2030" report has been added to ResearchAndMarkets.com's offering.

The Agritourism Market grew from USD 29.86 billion in 2023 to USD 32.23 billion in 2024. It is expected to continue growing at a CAGR of 8.11%, reaching USD 51.57 billion by 2030.

A growing number of tourists seek authentic and sustainable travel experiences, driving demand for agritourism. In addition, there's a rising trend among consumers to understand the origin of their food and to participate in its production process, significantly fueling interest in agritourism activities.

However, many rural and farming areas lack the necessary infrastructure and accessibility, making visiting difficult for tourists. Language differences and cultural misunderstandings between hosts and visitors may pose challenges in some regions. Moreover, the government proposes to encourage the agriculture tourism industry through various initiatives and investment policies, which is a significant opportunity for the key companies.

Regional Insights

Agritourism in the Americas varies widely from farm stays and pick-your-own produce to wine tours and agricultural festivals. It appeals particularly to families seeking educational experiences and consumers interested in organic and locally-produced food. The USDA National Agricultural Library periodically updates resources and information, fostering growth in this sector.

At the same time, EMEA has a strong tradition of agritourism, with Italy and France being notable examples. The experiences are deeply embedded in the local terroir, offering wine tours, cheese-making workshops, and farm stays. The EU's Common Agricultural Policy supports rural development, including agritourism. The agritourism market in the Asia Pacific region is experiencing significant growth due to increased interest in rural lifestyles and sustainable agriculture practices among urban populations.

Factors such as the rising middle class, higher disposable incomes, and the expansion of internet connectivity facilitating online bookings have contributed to this uptrend. Countries such as Thailand, India, Japan, and China are significant in this growth by leveraging their rich cultural heritage, diverse agriculture, and scenic landscapes to attract tourists.

Recent Developments

Hilton's Strategic Partnership with Dan Company in Al-Ahsa, Saudi Arabia

Hilton partnered with Dan Company, a Public Investment Fund entity focused on agritourism, to manage three new resorts in Al-Ahsa, Saudi Arabia. This initiative, unveiled during a visit by Hilton's global executives to the Kingdom, marks the company's first foray into Al-Ahsa's farm-based tourism sector. This strategic partnership underscores a mutual commitment to enhancing Saudi Arabia's agritourism offerings, strategically positioning Al-Ahsa as a premier destination for eco-conscious and adventure-seeking travelers.

Enhancing Rural Communities through Agri-Food Tourism Initiatives with 300,000 Euros in Funding Support

The Department of Agriculture, Food and the Marine (DAFM) invites proposals for Agri-Food Tourism Initiatives through the 2024 Rural Innovation and Development Fund (RIDF), allocating nearly 300,000 Euros in support. This initiative targets innovative projects highlighting the agricultural-food sector as a tourist attraction, emphasizing sustainability without considering capital construction costs. The funding aims to strengthen agri-food tourism, including rural food markets, ensuring they have a lasting impact on the sector.

Saudi Arabia's Strategic Initiative to Bolster Agritourism Through the Establishment of Dan Company

The Saudi government unveiled the formation of the Dan Company, an enterprise orchestrated by its sovereign wealth fund, the Public Investment Fund (PIF). This initiative aims to advance agritourism and eco-tourism within the country, with its inaugural project sprawling over 1.8 million square meters in the Al Ahsa region. This project underscores Saudi Arabia's commitment to enhancing its tourism landscape, aligning with its broader objectives to become a global tourism hub.

Key Attributes:

Market Insights

Market Drivers

• Growing interest in authentic and sustainable travel experiences among tourist
• Rising trend among consumers to understand the origin of sustainable foods and their production process

Market Restraints

• Lack of necessary infrastructure and accessibility in rural & farming areas

Market Opportunities

• Favorable government initiatives and investments to support agriculture tourism
• Increasing adoption of digital platforms for booking, virtual farm tours, and online marketing strategies

Market Challenges

• Language differences and cultural misunderstandings between hosts and visitors

Market Segmentation Analysis

• Activity: Adoption of varied entertainment activities in agritourism to attract a large number of tour enthusiasts while expanding a business growth
• Booking Channel: Growing preference for online booking platform due to its fast convenience and accessibility

Industry Insights

• Market Disruption Analysis
• Porter's Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

Key Company Profiles

• Agria Tours
• AgriTravel by Leisure Time Group
• Agriturismo.it by Feries Srl
• Agrotours
• Ananta Group Pvt. Ltd.
• Bay Farm Tours
• Blackberry Farm, LLC
• Dan Company
• Expedia, Inc.
• Fair Oaks Farms
• Farm to Farm Tours
• FarmCamps B.V.
• Field Farm Tours
• Green Mount Travel
• GTI Travel
• Hokkaido Farm Tomita
• Liberty Mills Farm
• Rupiper Tours
• Select Holidays
• Star Destinations
• Trump Tours Inc.
• Underwood Family Farms
• ZAMAG Tours and Safaris

Market Segmentation & Coverage

Activity

• Accommodations
• Educational Tourism
• Event and Recreation
• On-farm Sales/Direct-market

Tourist Type

• Group Travelers
• Individual Travelers

Age Group

• 15-25
• 26-36
• 36-45
• 46-55
• 55 Years Above

Booking Channel

• Offline
• Online

Region

Americas

• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas

Asia-Pacific

• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam

Europe, Middle East & Africa

• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

For more information about this report visit https://www.researchandmarkets.com/r/9vwf08

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