The Snack Pack, BARK’s Cereal-Inspired Dog Treats, is Now Available in Over 1,000 PetSmart Doors and at PetSmart.com, Expanding the Collection’s Retail Footprint to 2,400 Doors Nationwide

BARK, Inc. (NYSE: BARK) (“BARK” or the “Company”), a leading global omnichannel dog brand with a mission to make all dogs happy, today announced that its new line of cereal-inspired treats, The Snack Pack, is now available at over 1,000 PetSmart doors and PetSmart.com. Today’s announcement follows the Company’s original October 3, 2023 announcement.

“We are excited to announce that our new treat offering, as well as several corresponding character toys, are now available nationwide at PetSmart,” said Matt Meeker, Chief Executive Officer of BARK. “Today’s announcement affords us another opportunity to introduce our growing consumables offering to millions of customers around the country. This is an important milestone for BARK, and we look forward to continuing to broaden the distribution of our consumables category.”

Announced in March 2024, The Snack Pack from BARK features treats inspired by classic breakfast cereals with corresponding mascots and surprises in every box. The collection offers a variety of meat and allergy-friendly options in crunchy and soft-baked textures, all free of artificial preservatives, corn, and soy.

All seven treat SKUs and five of its cereal treat-themed toys are now available online and in PetSmart stores nationwide. With the addition of PetSmart, The Snack Pack is now available in 2,400 doors nationwide.

About BARK

BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog’s breed, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at BARK.co for more information.

Forward Looking Statements

This press release contains forward-looking statements relating to, among other things, the future performance of BARK that are based on the Company’s current expectations, forecasts and assumptions and involve risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “could,” “expect,” “plan,” "anticipate,” “believe,” “estimate,” “predict,” “intend,” “potential,” “continue,” “ongoing” or the negative of these terms or other comparable terminology. These statements include, but are not limited to, statements about future operating results, including our strategies, plans, commitments, objectives and goals. Actual results could differ materially from those predicted or implied and reported results should not be considered as an indication of future performance. Other factors that could cause or contribute to such differences include, but are not limited to, risks relating to the uncertainty of the projected financial information with respect to BARK; the risk that spending on pets may not increase at projected rates; that BARK subscriptions may not increase their spending with BARK; BARK’s ability to continue to convert social media followers and contacts into customers; BARK’s ability to successfully expand its product lines and channel distribution; competition; the uncertain effects of the COVID-19 pandemic or other global or macroeconomic events or challenges.

More information about factors that could affect BARK's operating results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company's quarterly report on Form 10-Q, copies of which may be obtained by visiting the Company’s Investor Relations website at https://investors.bark.co/ or the SEC’s website at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this press release, which are based on information available to the Company on the date hereof. The Company assumes no obligation to update such statements.

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