Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce that it has signed a strategic endorsement agreement with legendary golfer Tom Watson, who will become Generational’s latest Brand Ambassador.

As one of the greatest golfers in history, Tom Watson won 39 times on the PGA Tour, including eight major championships, placing him sixth on the all-time list of total major championship victories. Watson was named PGA Tour Player of the Year six times and was the number one ranked player in the world from 1978 to 1982. Watson is also considered one of the greatest links players in history, having won the Open Championship five times while finishing second twice—including in 2009, at age 59.

Watson’s consistency over the decades is also legendary. He is only the second player in history, after Sam Snead, to post a top-20 finish in at least one major championship in five different decades. Playing on the over-50 Champions Tour, he won 14 more times there, including six PGA TOUR Champions major tournaments. He also played on four Ryder Cup teams and captained the American side to victory in 1993 at The Belfry in England.

On a personal level, Watson is known for his integrity, sincerity, and professionalism. As Barron’s recently noted Watson’s sincere demeanor “embraces the dignity of a sport soaked in tradition and etiquette.”

In 2022, Watson was named an honorary starter at the Masters, and will continue his honorary role at this year’s event.

“I’ve have always believed that preparation, integrity and hard work bring excellence at the highest level,” Watson said. “I see the same type of approach and commitment at Generational Group. Generational consistently delivers for business owners striving to reach success in their financial and personal lives.”

Ryan Binkley, President & CEO of Generational said, “We are thrilled to welcome Tom as Brand Ambassador. He is respected throughout the world, and we are honored and privileged to have him represent us.”

Binkley added: “Tom is a true leader both on and off the golf course. Most importantly, he embraces the same set of Core Values that guide our work here at Generational: Unity, integrity, diligence, excellence, and—above all— treating our clients as we’d want to be treated ourselves.”

Watson’s affiliation with Generational Group continues the firm’s continuing commitment to the sport of golf. Watson joins a roster of current Generational brand ambassadors that includes PGA Tour professional Justin Leonard and rising amateur golfer Anna Davis, currently attending Auburn University.

About Generational Group

Generational Group, headquartered in Dallas, is a leading, award-winning, full-service business advisory firm. With more than 350 professionals located throughout 17 offices in North America, the company helps business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. The Generational suite of advisory services includes strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, digital services, and wealth management.

For more information visit https://generational.com/.

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