New collaboration will elevate AHLA’s member engagement and boost its growing event capacity

The American Hotel & Lodging Association (AHLA) and Cvent today announced a three-year partnership. As AHLA’s latest silver premier partner, Cvent will be the registration technology platform of choice and event registration sponsor for several of AHLA’s signature events.

As a global leader in event and hospitality technology, Cvent will add tremendous capacity to AHLA as the association continues to expand its roster of trade shows and conferences. The arrangement also includes several thought-leadership initiatives that will deliver critical industry insights, expert event guidance, and innovative technology best practices to AHLA’s members.

“Cvent is a longtime global leader in meetings, events, and hospitality technology, and we are thrilled to be working hand-in-hand with them to foster meaningful connections across our industry,” said AHLA Chief Operating Officer and Senior Executive Vice President Kevin Carey. “Cvent will be a vital collaborator as AHLA continues to unite hoteliers, employees, vendors, and other industry partners via our world-class events and conferences.”

"As the largest hotel association representing all segments of the U.S. lodging industry with a highly engaged network of hospitality professionals, we are incredibly excited to embark on this partnership with AHLA,” said Cvent Head of Hospitality Bharet Malhotra. “Over the last 25 years, Cvent has become a global marketplace where hoteliers and event professionals collaborate to create exceptional event experiences, and we are honored to bring our expertise to AHLA’s distinguished events. We look forward to collaborating with AHLA to support their member community and accelerate their success."

As part of the partnership, Cvent will soon power registration, diagramming, attendee management and engagement, a mobile event app, and onsite check-in and badging for a number of AHLA and AHLA Foundation events, including ForWard, Night of a Thousand Stars, OFF-SITE The Classic, and The Hospitality Show regional events.

About AHLA

The American Hotel & Lodging Association (AHLA) is the largest hotel association in America, representing more than 30,000 members from all segments of the industry nationwide – including iconic global brands, 80% of all franchised hotels, and the 16 largest hotel companies in the U.S. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support, and workforce development programs to move the industry forward. Learn more at www.ahla.com.

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 4,800+ employees and ~22,000 customers worldwide as of December 31, 2023. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.

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