Emplifi strengthens its position as a leading customer engagement platform for retailers and CPG brands through its commitment to building industry centric AI-powered solutions.

Emplifi, a top customer engagement platform, announced that Emplifi clients consistently outperform other content across social media platforms, achieving 1.5x more interactions on average. For retail brands specifically, the impact is even more pronounced, with 2x more average interactions compared to other brands.

Additionally, retail customers have amassed 1.8 billion total video views and 2.95 billion total impressions on their social channels this year alone. These efforts have driven more than 12 million total social interactions with key audiences. Alongside these social media achievements, Emplifi's retail and CPG customers have reduced their median message response times to 2.24 hours using the company's innovative customer care solutions.

"Emplifi enabled us to greatly enhance our social media responsiveness and customer engagement, allowing us to deliver timely, personalized interactions that truly connect with our audience," said Bath & Body Works Arabia marketing executive Mahmoud Zammar.

Emplifi is experiencing a transformative 2024 under new leadership and strategic direction. After appointing Ohad Hecht as CEO earlier this year, the company further strengthened its executive team by bringing on marketing veteran Susan Ganeshan as CMO in April and appointing seasoned industry leader Jennifer Brooks as CRO in July both focused on awareness and solutions that benefit the market and our customers alike.

The company also made significant strides in its product roadmap, launching more than 10 innovative AI features, complementing the 50+ AI features already available to clients. These solutions empower brands to efficiently manage content creation, automate repetitive tasks, and scale across social platforms and distributed teams. Specifically, with Emplifi’s turnkey solutions, clients in industries like Sports, CPG, and Retail have higher engagement, increased revenue, and improved customer satisfaction across their social media, commerce, and customer care channels. On average, clients see 1.6 times the engagement per social profile and 3.3 times more content after implementing Emplifi.

“When I joined Emplifi, my goal was to implement customer-centric strategies with industry specific solutions that place our clients at the heart of every decision,” said Hecht. “This focus drives our prioritization of functionality like AI in our product roadmap, resulting in highly effective AI-powered solutions that enhance efficiency in social media marketing and customer care. Our commitment to building an innovative, easy-to-use engagement platform that delivers quick value has paid off. With our support, leading brands are exceeding their goals by automating critical tasks and personalizing messaging across channels. We continue to watch our valued clients succeed with our suite, and I look forward to seeing what our customers achieve as we enter the holiday season.”

Emplifi currently works with 50% of the top 20 global retailers, and 70% of the top CPG brands. In addition to top retailers and consumer brands, four out of five of the top media and entertainment brands and 70% of the top global auto brands use Emplifi’s social media marketing and customer care solutions.

To build on its momentum in 2024, Emplifi will introduce new features to its customer engagement platform. These include enhancing its industry-first Unified Analytics tool with AI-driven analysis and report generation. The platform will also extend support to channels such as WhatsApp, Threads, review sources, and third-party integrations, while further strengthening its AI-powered image recognition to help clients collect, filter, and analyze content at scale.

About Emplifi

Emplifi provides exceptional digital customer experiences via a platform trusted by more than 20,000 of the world’s leading brands. With comprehensive and integrated social media marketing, social commerce, and care, combined with unified analytics and AI, Emplifi fuels growth, resulting in happy customers, increased product sales, and improved brand loyalty.

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