New Brand Campaign Sets Out to Solve 100 Design Dilemmas this October

This October, CAFÉ™, the brand synonymous with customizable hardware offerings that create flexibility in kitchen design, is tapping the expertise of interior designers both online and in select retail locations to relieve consumers of decision fatigue when it comes to design stalemates.

Whether you’re thinking about an upgrade or a full-blown kitchen renovation, the process can be daunting from unexpected challenges to conflict to indecision. In fact, according to recent national surveys, 85% of homeowners find remodeling stressful¹ and kitchens are the most commonly renovated room.²

“Home renovations can be an exciting way to merge your personal style into your living space but bringing your design goals to life can be much easier said than done,” said Erica Bovard, CAFÉ senior brand director. “With the help of CAFÉ, you can create a kitchen reflective of your own style and personality without taking on the stress and indecision that can come with the design process. The Style Studio, by CAFÉ is the solution for fueling self-expression, providing relief from design fatigue – and ultimately, curating the kitchen of your dreams!”

Online, an experienced team of interior designers, TK Wismer, Isabel Ladd, and Tara Lenney, will host a series of Q&A opportunities and share helpful content on CAFÉ’s Instagram channel where consumers can receive complimentary, professional advice to help manage their interior design dilemmas and inspire them to create a home that reflects their personal style.

To submit a dilemma online: enter at cafeappliances.com/style-studio or on CAFÉ’s Instagram channel tagging @cafeappliances and using #stylestudio, and our team of design experts will respond to your dilemmas via email, DM or in our feed. Plus, our designers will be sharing lots of interior inspiration, design tips and more all month long on Instagram and TikTok.

Meet the Style Studio Collective:

• As CAFÉ’s Creative Director, TK Wismer allows her personal style to shine through every aspect of the CAFÉ brand. With intentional and refined style, Wismer creates lived-in looks that add flare from mixing and matching different metals and finishes. Wismer started her career as a set and wardrobe designer before turning her focus to residential and commercial interior projects, and after being introduced to the CAFÉ brand in 2017, she fell in love with experiential storytelling and creating immersive environments. Her unique ability to identify trends and translate those within the built environment has resulted in her disruptive designs being recognized as some of the best in the industry.
• Isabel Ladd is CAFÉ’s Designer Ambassador and a self-proclaimed maximalist designer, whose style is adorned with colors and patterns that pop. Inspired by her Brazilian roots, she doesn’t shy away from bold and bright, with the philosophy of “more is more and less is a bore”! Ladd layers gorgeous patterns and colors to create rooms with depth and character, and believes home design should be a reflection of the owner. Once she finds key pieces to begin her project, she takes your eyes on a journey around each room, dancing through vivid colors, bold patterns, and layers of texture that bring joy and excitement to everyone who enters.
• Tara Lenney is an interior designer at her self-founded company, Tara Lenney Design (TLD). TLD started in 2015 as a passion project to help friends and neighbors love their homes and has since grown into a talented team serving residential and boutique commercial clients in Dallas, Texas. As a mother to three boys, Tara knows a thing or two about designing for real life – and through her work strives to create livable beauty uniquely tailored to homeowners' needs, creating spaces that are the epitome of style and function that both adults and kids can enjoy.

In-store, the brand will also offer complimentary in-person consultations with local designers at select retail locations across the country, including Arizona Appliance & Home (Scottsdale, AZ), Gerhard’s Appliances (Philadelphia, PA), NFM (Dallas, TX and Omaha, NE), Queen City (Charlotte, NC) and Specialty Appliance (Denver, CO). Customers can view participating retailers, sign up for in-person appointments and learn more about the campaign here.

About CAFÉ™

As a leader in design choice and performance, CAFÉ™ appliances offers high quality coffee makers, dishwashers, ranges, ovens and refrigerators with elements inspired by the latest trends in fashion and design. The CAFÉ™ brand operates under GE Appliances, a Haier company. For the latest products, and more information, visit www.cafeappliances.com.

About GE Appliances

GE Appliances strives to make the world a better place and is committed to leading in the U.S. communities where its 14,000 employees live and work. A purpose-rooted and passion-driven organization, GE Appliances believes there is always a better way. Headquartered in Louisville, Ky., products are sold under the Monogram®, CAFÉ™, GE Profile™, GE® Appliances, Haier, and Hotpoint® brands. Its appliances, which are in half of all U.S. homes., include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems, water heaters and small appliances. For more information, visit www.geappliancesco.com

¹Schlesinger Group (2024). National Renovation Stress Survey. Retrieved https://sweeten.com/blog/home-renovation-process/issues-survey/

² Houzz Research (2024). 2024 Houzz & Home Study. Retrieved 2024_Houzz_and_Home_Study (hzcdn.com)

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