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Yerbae to Showcase New Flavors at SproutsCon 2023

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is excited to announce its participation in the Sprouts Farmers Market, SproutsCon 2023 event, to be held on August 21st in Dallas, Texas. This event will bring together hundreds of store managers, regional managers, and top executives at Sprouts Farmers Market, providing a unique platform for Yerbaé to introduce its two innovative new flavors: Classic Lemonade and Yuzu Lime.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230815005294/en/

Yerbaé Plant-Based Energy, caffeinated by Yerba Mate (Photo: Business Wire)

Yerbaé Plant-Based Energy, caffeinated by Yerba Mate (Photo: Business Wire)

SproutsCon is an annual gathering that fosters collaboration and innovation within the natural and organic products industry. It offers an invaluable opportunity for emerging brands like Yerbaé to interact with key decision-makers and influencers in the retail space.

Yerbaé is dedicated to offering health-conscious consumers an alternative to traditional energy drinks by crafting plant-based beverages that provide a natural and sustained energy boost without compromising on taste or quality. With an increasing demand for healthier beverage options, Yerbaé has gained significant popularity for its refreshing and functional drinks that harness the power of natural ingredients.

During SproutsCon 2023, Yerbaé will be showcasing its latest additions to the product line, Classic Lemonade, and Yuzu Lime. Attendees will have the chance to sample the new flavors and experience the revitalizing effects of these plant-powered beverages firsthand.

“We are thrilled to be a part of SproutsCon 2023 and showcase our two new flavors to such an esteemed audience,” said Seth Smith, VP of National Sales at Yerbaé. “Our commitment to crafting plant-based energy drinks that deliver a clean and delicious source of energy has been well-received, and we are so appreciative for our partnership with Sprouts, and we are excited to educate the Sprouts team about the benefits of our beverages as well as introduce them to our two newest flavors.”

In addition to introducing the new flavors, Yerbaé representatives will be conducting educational sessions and engaging with Sprouts store managers, regional managers, and top executives. The presentations will highlight the unique advantages of Yerbaé's plant-based energy beverages, such as being free from artificial ingredients and providing a balanced boost of natural energy to support an active lifestyle.

Yerbaé invites all attendees to visit their booth at SproutsCon 2023 and discover the future of plant-based energy beverages. Be sure to stop by and enjoy the refreshing taste of Classic Lemonade and Yuzu Lime while learning about the exciting health benefits Yerbaé has to offer.

About Yerbaé Brands Corp.

Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the energy beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is known to produce 196 different vitamins, minerals and nutrients that also produces caffeine.

By combining Yerba Mate, a South American herb with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise energy solution. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, and gluten free.

Find us @DrinkYerbae on Instagram and Facebook.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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