Demonstrating continuous innovation, new capabilities automatically uncover actionable insights from conversations

Today, CallRail, the AI-powered lead intelligence platform, announced three brand new features from its innovation program, CallRail Labs.

“Our new releases extract simple, practical, yet incredibly valuable, information to give CallRail customers another layer of business understanding without significant investment in time, talent, or other costly resources – it’s all AI-powered,” said Sean McCrohan, Vice President of Technology and leader of CallRail Labs. “Our conversational AI pulls and aggregates the previously undiscoverable customer insights from calls that allows businesses to increase impact to both top line growth and bottom line cost savings. We appreciate our curious customers that join us in testing and innovation.”

New CallRail Labs capabilities:

• Automatically identify questions frequently asked on calls to inform SEO, keyword strategy and marketing messaging. For example, if leads continually ask about a service a business does not offer, the business knows to evaluate their website messaging and keyword bidding strategy to ensure they’re driving calls that are a good fit. Alternatively, they might decide to change their offerings to meet the demand of the leads.
• Capture personal details and preferences of callers automatically, which can be used to support future relationship building and form deeper connections between brands and customers. Small details such as remembering a customer’s birthday or an upcoming life event can build unwavering trust and brand loyalty. This feature surfaces those personal details instantly with a click of a button and, through CallRail’s extensive partner ecosystem, will allow businesses to surface those details in their CRM.
• Leverage AI to generate thoughtful, concise text and email messages after a call has ended, which assures the customer that you captured the most important information from the call or further clarifies needs. Having a timely follow up is critical to building customer relationships, as it ensures they know their needs or questions were heard. With this release, the follow up message is generated automatically with AI, increasing lead conversion while saving agents countless hours of work.

“We need technology that has really dug their heels into the AI and is making advances on the fly,” said Tom Gonzales, Operations Strategist at Ohana Dental Implant Centers. “CallRail is just ahead of the game, and the Labs features are adding a tremendous amount of value.”

CallRail Labs is the first of its kind rapid innovation program in the call analytics space. Today’s announcement is the newest addition to CallRail Labs, which released three new capabilities just last month. Currently, CallRail Labs capabilities are exclusively available to customers with Premium Conversation Intelligence™, inviting them to influence the company's use of voice AI via early access to the newest features. CallRail’s Conversation Intelligence® continues to increase reliability and accuracy, boasting a large language model based on more than 1.1M hours of voice data.

For more information on the goldmine of insights you can gather from customer calls, visit callrail.com/labs.

About CallRail

CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.

Founded in 2011, CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, AI-driven Conversation IntelligenceTM, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.

Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales.

CallRail has been featured on the Inc. 5000 fastest-growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company is powered by more than 300 employees committed to delivering incredible products. They’ve earned CallRail spots on Inc. Magazine’s 2018, 2019, 2021, 2022, and 2023 Best Places to Work list as well as the Forbes Best Startup Employers list in 2020. For more information or to view a demo of the platform, visit http://www.callrail.com

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