International Data Corporation's (IDC) top 10 predictions for the Future of Trust point to a new normal as the world continues to navigate the impact of the COVID-19 pandemic. Organizations – private sector, government, and educational institutions – have reached a digital transformation tipping point and are aggressively embracing digital-first strategies.

Data security, confidentiality, integrity, and availability are now key issues for all organizations, as is the imperative to use data ethically while complying with a complex web of industry and regional regulations. Organizations must also recognize – and be sensitive to – practices that pose risks to the environment and humanity. The sense of urgency is building on proactive delivery of all the elements of Trust – risk, compliance, security, privacy, and social environmental responsibility and ethics.

"Organizations' futures are built on Trust and that is evident in IDC's top 10 Future of Trust predictions," said Amita Potnis, research director, Future of Trust at IDC. "Leveraging available security capabilities, adhering to privacy and data protection, increasing focus on environmental sustainability and social impact, addressing regulatory compliance, and stringently following a governance model that extends to business partners and suppliers will become integral to uplifting trust as a means of competitive differentiation."

IDC's Future of Trust top 10 predictions provide guidance to business leaders as they navigate the changes ahead:

• Prediction 1: By 2025, 35% of organizations will replace Net Promoter Score-like metrics with Trust Indices in RFPs to align traditional security and risk solutions with customer success, brand, and reputation.
• Prediction 2: By 2026, 40% of global enterprises will incorporate cyber resiliency planning in response to trans-national sanctions against countries that neglect overseas illegal cyber-activities of their citizens.
• Prediction 3: By 2023, 25% of G2000 public cloud customers will subscribe to integrated risk management and cyber insurance policies through shared fate risk programs to protect against sophisticated cyberattacks.
• Prediction 4: By 2023, 55% of organizations will allocate half of their security budgets to cross-technology ecosystems/platforms designed for rapid consumption and unified security capabilities to drive agile innovation.
• Prediction 5: By 2023, 20% of IT buyers with IT environments that span disparate locations, clouds, remote workers, and devices will turn to network security as a service to ensure consistent protection.
• Prediction 6: By 2023, 80% of organizations faced with complex global regulations will increase security compliance automation investment by 25% to ensure all policies and regulations are met consistently.
• Prediction 7: By 2022, 33% of digital platforms will appoint resident compliance officers to limit liability from criminal penalties imposed by evolving regulations related to negative social impact of misinformation.
• Prediction 8: By 2026, 30% of organizations will commit to short, mid, and long-term sustainability objectives that span 10+ years with assured funding from stakeholders despite change of personnel during this time.
• Prediction 9: To prepare for future disruption while maintaining supplier sustainability mandates, 35% of organizations will prioritize supply chain resiliency and responsible sourcing by 2024.
• Prediction 10: By 2025, 25% of the Fortune Global 500 will employ blockchain-enabled Customer Data Tokens (CDT) and Basic Attention Tokens (BAT) to compensate customers for the gathering and use of their data.

These predictions are discussed in greater detail in a new IDC FutureScape report, IDC FutureScape: Worldwide Future of Trust 2022 Predictions (IDC #US47193621), , which is available for download at: https://www.idc.com/events/futurescape?tab=latest-research.

The Future of Trust predictions were also presented in a webinar hosted by Amita Potnis. Details and registration for an on-demand replay of the webinar can be found at: https://goto.webcasts.com/starthere.jsp?ei=1494483&tp_key=2de5c15d9a

Finally, IDC has published a blog which further explores the implications of this year's Future of Trust predictions. The blog can be found at: https://blogs.idc.com/2021/11/10/idc-futurescape-worldwide-future-of-trust-2022-predictions/.

About IDC FutureScape

IDC FutureScape reports are used to shape IT strategy and planning for the enterprise by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC's FutureScapes are comprised of a set of decision imperatives designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical 3-year business planning cycle.

To learn more about IDC FutureScape reports for 2021, please visit: https://www.idc.com/events/futurescape.

About IDC's Future of Trust Practice

IDC's Future of Trust research practice helps organizations expand their understanding of trust and its importance to success in the new digital economy. Customers want to know that the companies they do business with are authentic and trustworthy. Businesses, in turn, need to demonstrate their authenticity and trustworthiness through their technology solutions. To learn more about IDC's Future of Trust research practice, please visit https://www.idc.com/promo/future-of-x/trust.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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IDC's Future of Trust predictions point to a digital transformation tipping point where organizations are aggressively embracing digital-first strategies.