KYOTO, JAPAN / ACCESSWIRE / September 3, 2024 / In the city of Kyoto, famous for its history and culture, VASE&Co., Ltd. is pushing the limits of art with pastry and storytelling. Founded by Yusuke and Sachi, the acclaimed creators of VASE&Co. turn traditional pastry products into art that touches all senses.
What's special about VASE&Co.?
Unlike regular pastries that focus on looks only, VASE&Co.'s creations are a total experience. Each piece tells a story, capturing Japanese aesthetics and the tradition of "reading minds" through subtle, indirect hints. This is what makes their work different and resonates with locals and global audience alike.
Career
Please note that Yusuke and Sachi's capabilities and creativity are fully utilized. They have been featured in fashion magazines such as Figaro and Vogue and Japanese business paper, Nikkei. Sachi being chosen by Barry Callebaut as one of the world's hottest women chocolatiers in 2022 and being jury president for the World Chocolate Masters shows their experience and influence in the industry.
Mission and Objectives
VASE&Co. wants to elevate pastry from a culinary pleasure to an art form. Their mission is to challenge the conventional boundaries of the food and beverage industry, to show that pastries can be a medium of artistic expression that appeals not only to the eyes but also to the palate and nose. They want to introduce diversity in the art world and sustainability in the pastry industry.
Goals
In the future, VASE&Co. wants their storytelling pastries to be considered as real art. They see a future where taste is recognized as one of the essential elements of art. Their long-term goal is to get away from mass production and increase the value of pastries, human over machine. They will use their edible art for social initiatives to inspire and nurture future artists, especially children who don't have access to art.
Get in touch
Check out VASE&Co.'s latest creations and stories on their website and follow them on Instagram. Email for media inquiries.
VASE&Co., Ltd.
VASE&Co., Ltd. We are an art and creative studio based in the historical city of Kyoto, Japan, and we use pastry products as one of the tools of art. Our two creators, Yusuke and Sachi, have studied in Tokyo and Paris, are highly skilled, and have been selected as the jury president of world competitions.
The Story
Our products are not only artistic in appearance, but also artistic in taste, story, and meaning. The world is full of products that are artistic only in appearance, as communicated through social networking sites. However, we believe in creating works that move people's hearts, which is the true definition of art.
In Japan, there is a tendency for young people to go abroad and abandon Japanese identity. However, we believe that the Japanese people have an aesthetic sense and way of thinking that we should be proud to share with the world, and therefore, we continue to keep in mind the unique Japanese sense of "reading minds" by giving indirect, rather than direct, connotations to appearance and taste. Our goal is to transmit new art tools from Japan to the world.
Career Highlights
We are well-versed in the pastry and chocolate fields. As one of Japan's leading pastry and chocolate chefs, we have been invited to numerous events in Japan. The artistic nature of our work has been featured in fashion magazines such as Figaro and Vogue, and in the Japanese business newspaper Nikkei for our forward-thinking business model. Sachi was selected by Barry Callebaut, the world's largest chocolate maker, as one of the world's hottest women chocolatiers for 2022. Yusuke and Sachi have also been selected to serve as the jury presidents for the World Chocolate Masters in 2022.
Name: Yusuke Matsushita & Sachi Takagi
Company name: Vase&Co.,Ltd.
WebsiteURL: https://vaseandcojapan2.my.canva.site/vase
Email address: vaseandco.2023@gmail.com
SOURCE: VASE&Co., Ltd.
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