BUFFALO, NY - January 27, 2025 - Are you solving the wrong problems? Most people are, and it’s costing them time, energy, and resources. In his latest book, Solve the REAL Problem: Because what you think is the problem is usually not the problem. acclaimed creativity expert Dr. Roger L. Firestien dives deep into one of the most overlooked truths of problem-solving: 99% of the time, the problem you think you’re solving isn’t the real problem at all.
Dr. Firestien, a leading authority on Creative Problem-Solving (CPS), presents an accessible, engaging guide for individuals, teams, and organizations who are ready to unlock their full potential by identifying and addressing the real challenges in front of them. The book is packed with real-world examples from industries as diverse as medicine, education, manufacturing, and even aviation, showing how reframing problems can lead to groundbreaking solutions.
“Solve the Real Problem” is now available on Amazon in eBook, paperback, hardcover, and audiobook formats, making it accessible for readers and listeners alike.
The Missing Piece in Problem-Solving
Too often, individuals and organizations rush to solve problems without taking the time to fully understand what they’re addressing. Dr. Firestien argues that this tendency stems from how we’ve been taught since childhood—to focus on finding answers rather than questioning the problem itself. In Solve the Real Problem, he flips this traditional approach on its head.
“Investing even five minutes in clarifying the real problem can lead to far more original and effective solutions,” says Dr. Firestien. “Whether you’re saving lives in a hospital, streamlining a manufacturing process, or improving customer satisfaction, the key is to ask the right questions.”
Stories That Stick
One of the book’s most compelling features is its rich storytelling. Dr. Firestien illustrates the power of solving the real problem through anecdotes that span industries and disciplines:
- The Boeing 747 Flow Spoilers: How a young engineer saved the airline industry over $1 billion by reframing an airflow issue as an opportunity to innovate with scrap metal.
- Mazda’s Revolutionary Manufacturing Success: Discover how an intentional culture of innovation saved millions and helped the automaker launch its first U.S. plant on time.
- A Cardiologist’s Perspective: Learn how identifying stress at home, rather than prescribing more medication, solved a patient’s worsening heart condition.
These examples, paired with actionable techniques, make the book both practical and inspiring.
Practical Techniques for Real Impact
Dr. Firestien introduces a simple yet transformative method for reframing problems, summarized in the Pause, Ask, Choose approach:
- Pause: Resist the urge to dive straight into solutions.
- Ask: Generate creative questions to uncover what’s really at stake.
- Choose: Focus on the questions that get to the heart of the issue.
This framework equips readers with the tools to cut through the noise and zero in on what really matters.
Endorsements from Thought Leaders
Dr. Firestien’s decades of work in creativity and innovation have garnered praise from leaders in business, medicine, and education. He has collaborated with organizations such as Disney, AT&T, and the U.S. Department of Defense, as well as taught at Buffalo State University’s Center for Applied Imagination.
About the Author
Dr. Roger L. Firestien is the author of seven books on creativity and innovation, including the highly acclaimed Create in a Flash. He is a professor emeritus at the Center for Applied Imagination at Buffalo State University and a sought-after consultant and speaker. His work has been featured in Fast Company, Forbes, and Inc. magazines.
Available on Amazon
Readers can purchase Solve the Real Problem today on Amazon in eBook, paperback, hardcover, and audiobook formats. Visit the Amazon page to get your copy and start solving the right problems today.
For more information, visit www.rogerfirestien.com
Media Contact
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Contact Person: Dr. Roger L. Firestien
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