“Ask A CEO: Hints, Tips & Observations” by Gregory P. Demetriou has been released worldwide. This 235-page book offers invaluable guidance for business executives, gleaned from 30 years in the corner office. It combines motivational insights with practical advice, covering both the "why" and "how" of leading a successful business through real-world examples, personal anecdotes, and guiding principles.
Transitioning from a decorated NYPD Detective to business owner, Demetriou grew his company, Lorraine Gregory® Communications, into a thriving full-service marketing agency by building a reputation for delivering reliable results, employing exceptional talent, and creating award-winning work across a variety of industries.
Demetriou addresses the myriad challenges business leaders face, drawing from his extensive experience. Topics range from effective advertising and strategic branding to leading with compassion, flexibility, and humanity. The book also covers customer relationships, identifying ideal clients, investing in technology and innovation, robust business planning, and self-care for executives.
Throughout the book, the author shares hard-learned lessons, aiming to equip leaders and executives with insights to avoid similar pitfalls. He chronicles his agency’s path to success, the relationships that propelled his career forward, and the progressive mindset critical for success in any industry. Demetriou’s own resilience and drive inspire grit and tenacity for facing setbacks and driving meaningful organizational change.
Relevant to business leaders across industries, Demetriou's writing provides actionable advice for companies of any size. His remarkable journey and extensive expertise pave the way for readers to achieve their own business goals.
Ask A CEO (ISBN: 9781962987592) can be purchased through retailers worldwide, including Barnes and Noble and Amazon. The paperback retails for $17.99, and the ebook retails for $2.99. Review copies and interviews are available upon request.
From the back cover:
From decorated NYPD Detective to CEO of an award-winning marketing agency, Greg Demetriou knows a thing about resilience and reinvention. When his career was cut short by a near-fatal, in the line of duty shooting, Greg needed to reimagine his life.
Never one to fear a challenge, he embarked on a new business path. With the conviction that failure was not an option, he immersed himself in learning the ins and outs and challenges of growing an organization. Though the road was not always smooth, the small print and mail business he purchased 30 years ago is now a successful, full-service marketing agency.
Along the way, Greg used his passion for writing to chronicle his experiences. This book is a compilation of those works—hints, tips, and observations—put together to impart a sense of the journey and day-to-day life in the corner office.
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