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Woods and Ivbijaro – From Humble Beginnings to Leading Fruit and Veg Supplier

London-based company, Woods and Ivbijaro, has come a long way since its inception as Best Fruits Co. Founded by geography teacher Frank Ivbijaro, the company started from his garage in Finchley where he bunched fresh fruits and made deliveries in his VW Camper Van to London's top restaurants. Today, Woods and Ivbijaro is a leading supplier of fruits, vegetables, dairy, and deli to all sectors of foodservice.

In the 90s, Ivbijaro and Efe Woods, who later became his partner, secured a stand at the Old Spitalfields Market, where they were the African tenants. They then moved to a farm on the South Coast to grow vegetables, rear Aberdeen Angus, and run the company's accounts. Woods and Ivbijaro still supply London's top eateries, but they now do so from their BRC accredited, refrigerated warehouses, and they've replaced the VW Camper with a shiny fleet of refrigerated lorries.

Woods and Ivbijaro's product offering has evolved over the years. They now supply every possible fruit and vegetable and a comprehensive range of dairy and deli. Many of their staff have been with the company for 10 – 20 years, and their sales team is dedicated to ensuring their customers receive perfect service day in, day out. They have an experienced telesales team at the end of the phone 18 hours a day, and their product knowledge is second to none.

Woods and Ivbijaro supply all sectors of foodservice, including Michelin Star Restaurants, Contract Caterers, Schools, Cafe Chains, and Restaurant Groups. Their trucks deliver six days a week, twice a day, to London and the South East. For work outside of their fleet's delivery area, they work with external hauliers, and they are a supply partner to Osolocal, supplying National contracts regionally and o-so-locally!

Despite their growth and success, Woods and Ivbijaro remains a family business at heart. The company is run by Ivbijaro and Woods, and they take pride in their personal touch and exceptional service. Their focus is on providing high-quality products, and they're always looking for new and innovative ways to serve their customers better.

As a leading supplier in the foodservice industry, Woods and Ivbijaro is committed to sustainability and ethical sourcing. They work closely with their growers and producers to ensure their products are of the highest quality and meet their exacting standards. They also have a comprehensive recycling program to minimize waste and reduce their carbon footprint.

The adoption of AI technology is a significant step for the fruit and vegetable company, which is committed to providing high-quality produce to its customers while reducing its environmental impact. The company believes that by using AI to streamline its operations, it can achieve these goals more efficiently and effectively.

Overall, the use of AI technology in the food industry is becoming increasingly common as companies seek to improve their operations and reduce their environmental impact. The adoption of AI by this UK-based fruit and vegetable company is a clear example of how technology can be used to benefit businesses and the environment alike.

In conclusion, Woods and Ivbijaro's success is a testament to their hard work, dedication, and commitment to quality. They've come a long way from their garage in Finchley, and they're now a leading supplier in the foodservice industry. Their focus on sustainability, exceptional service, and high-quality products has earned them a reputation as one of the best in the business.

From Garage to Glory: Woods and Ivbijaro Leading the Way in Foodservice Industry

Frank Ivbijaro, the Managing Director of Woods and Ivbijaro, is the co-founder of the company. A geography teacher from Liverpool, Ivbijaro started the company from his garage in Finchley, where he imported and bunched fresh fruits for delivery to London's top restaurants. Over the years, he has grown the business into a leading supplier of fruits, vegetables, dairy, and deli to all sectors of foodservice.

As Managing Director, Ivbijaro oversees the day-to-day operations of the company and works closely with his team to ensure exceptional service and high-quality products. He is committed to sustainability and ethical sourcing and works closely with growers and producers to ensure Woods and Ivbijaro's products meet their exacting standards.

Efe Woods, the Head of Sales at Woods and Ivbijaro, is also a co-founder of the company. He started his career in the foodservice industry as a chef before joining forces with Ivbijaro to grow the business. With his extensive knowledge of the industry, Woods is responsible for managing the sales team and ensuring that customers receive perfect service day in, day out.

Woods and Ivbijaro's success is a testament to the hard work and dedication of both Ivbijaro and Woods. They are both committed to providing high-quality products and exceptional service and are always looking for new and innovative ways to serve their customers better. As the company continues to grow, Ivbijaro and Woods remain committed to their personal touch and family business values, which have been the foundation of their success.

For more information about Woods & Ivbijaro and its e-commerce platform, visit

Media Contact:

Frank Ivbijaro
Managing Director

Efe Woods
Head of Sales

Media Contact
Company Name: Woods and Ivbijaro
Contact Person: Frank Ivbijaro
Email: Send Email
Address:Market Pavilion, New Spitalfields Market, Sherrin Road
City: London, E10 5SL
Country: United Kingdom

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