Virtual world, Decentraland (CCC: MANA-USD), had what some are calling its biggest week yet. JPMorgan (NYSE: JPM) made history becoming the first bank to set up an office in the Metaverse. Its first foray into this fintech world is called “the Onyx Lounge”.
JPMorgan Chase & Co. (NYSE: JPM) believes Decentraland in-game ad spending will reach $18.4 billion by 2027. It calls the Metaverse “a $1 Trillion dollar opportunity.”
Decentraland is a 3D virtual world, plots of virtual land are sold just like real estate, backed by non-fungible tokens “NFTs” aka “smart contracts”. It is built on the Ethereum blockchain and its cryptocurrency is $MANA. Decentraland (CCC: MANA-USD) is up over 100% since February 10th.
According to JPMorgan (NYSE: JPM) virtual land prices doubled from $6,000 to $12,000 in six months last year. This is most likely why the bank decided to act now. However, JPM was not the only company staking a claim in Decentraland this week.
The Graystone Company (OTCMKTS: GYST) will be making its first real estate investment in Decentraland this quarter. Originally, the company planned its first purchase for Q4, however, much like JPMorgan, it sees the time is ‘now’ for this fintech frontier.
The Graystone Company (OTCMKTS: GYST) is in a great position to move up its investment timeline, after announcing its January bitcoin mining revenues exceeded the companies revenues for all of 2021. Flush with cash GYST is investing in real estate that is providing ROIs no physical REIT can match. Already increasing its bitcoin mining output at an exponential rate, the company plans to have 300 mining units by the end of 2022. Currently, the company has secured 50. If Graystone reinvests revenues into lucrative Decentraland purchases, it could position itself as an early leader in Web3.
Another ‘Gray’t company Grayscale Investments, is backing the virtual world. Its Grayscale Decentraland Trust is up 1,163% since its inception and it's easy to see why. JPMorgan’s investment brought legitimacy, Graystone’s announcement shows foresight for a growing company, and this week Portion, which dubs itself the “premier online marketplace” for NFTs, purchase of a $1.25 million plot of land in Decentraland shows just how huge this really is.
There are so many companies already involved in Decentraland:
Atari SA (OTCMKTS: PONGF) a name you would expect to be inside a video game engine has its own virtual arcades and Adidas AG (OTCMKTS: ADDYY) owns land in Decentraland competitor ‘The Sandbox’ but has not ruled out being the official footwear of MANA.
Molson Coors Brewing Company (NYSE: TAP) has created the first bars in the Metaverse. It’s Miller Lite sponsored ‘Meta Lite’ Bar that allows guests to play virtual pool, drink virtual beer, and actually win real brews by gamifying the experience.
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