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How MAC Cosmetics' VIVA GLAM Helped Pave the Way for Inclusive Beauty Culture

By: 3BL Media

by Kaleigh Fasanella

SOURCE: M·A·C Cosmetics

DESCRIPTION:

In recent years, we’ve watched beauty culture slowly become more and more inclusive, with big-name makeup brands finally expanding their shade ranges (amen to that), and skin-care companies showcasing photos of what real skin looks like in all of its flawed glory, sans the filters and airbrushing that we’ve become so accustomed to. With that being said, it’s impossible to talk about the progress we’ve made without mentioning MAC Cosmetics, as they’re one of the first major brands to champion inclusivity, diversity, and equality across the board. In turn, our friends at MAC helped pave the way for the more inclusive beauty landscape that we live in today.

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Tweet me: It’s impossible to talk about the progress in inclusivity the beauty industry has made without mentioning @MACcosmetics, as they’re one of the first major brands to champion inclusivity, diversity, and equality across the board. https://bit.ly/2UXoO2f

KEYWORDS: Kaleigh Fasanella, MAC cosmetics, NYSE:EL, NYLON, Viva Glam program

 

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