Rivervale, NJ, February 25, 2021 --(PR.com)-- STEERus™ Inc., an EdTech startup, announced today the launch of the STEERus Soft Skills Academy, the world’s first solution for the formal instruction of soft skills and life skills. STEERus is the first company to make the executive leadership coaching experience widely accessible to youth, the first to offer a stepwise guided path for life-long career development from selection to advancement through transition, and the first solution to combine personal and professional development into one platform.
The structured curriculum in combination with a proprietary lesson format has been designed to enable students to successfully transition from school to work. STEERus aims to be students’ first choice and life-long partner in career development and growth. Students begin by learning about their paths to make an informed choice, then learn the essential workplace competencies to prepare to enter the workforce and will progress through leadership coaching to thrive and advance in their careers or transition to other fields or roles. Each coaching journey is unique and can be customized based on the needs of the student.
According to Gallup, US employers are losing more than $1 trillion every year from losses in recruitment, productivity, and retention -- much of which is because of new employees’ fundamental lack of soft skills, not technical skills (1). And more than one-third of young employees are routinely late for work (2), with 22% ghosting their new employers as “no-shows” on their first day on the job, and another 23% who quit within the first month (3).
“Critical soft skills like EQ, resilience, communication and adaptability aren’t being formally taught in schools,” said Dr. Marshall Goldsmith, the only two-time leader of the global Thinkers 50 and the world’s #1 executive coach (4). He opined, “Today’s generation students aren’t being instructed on these essential skills, yet they are expected to thrive Day 1 at their first internship or job. In support of our next generation of leaders, I have offered to donate my complete body of work, accumulated through decades of coaching executives, to STEERus.”
Prior to the onslaught of COVID-19, teens were spending an average of seven hours per day consuming social media (5). Since the pandemic began, fewer than one in five students is spending four hours or more in school (6). COVID-19 is negatively impacting both academics and learning through social interaction, which has led to a sharp decline in mental health. More than one-third of US teens are clinically depressed, half are on anti-anxiety medication and self-harm is increasing dramatically year over year (7).
“COVID has significantly altered how and where we work, making it even more challenging for new graduates to succeed in the workplace without these critical life and workplace skills. We have a grand vision – to coach the world. That’s why our Soft Skills Academy is free to all students and educators worldwide,” said Dr. Loralyn Mears, author, founder and CEO of STEERus. “Our scalable learning framework is designed to meet students where they are today and to also accommodate adult learning and upskilling needs.” The company has assembled a roster of experienced coaches who are each contributing world-class content and their time as a commitment to the success of the next generation of leaders.
These unprecedented firsts are directed initially at high school, college and university students starting internships and their first jobs. However, the learning materials, programs and services are broadly applicable to educators and students aged 10 and up (4th grade). The Soft Skills Academy, programs and services offered by STEERus can also be beneficial to employers, displaced workers, incarcerated persons and those transitioning back into society, marginalized populations, laborers, professionals, and laymen adults. Over time, specific content will be designed for each of these communities.
For free access to the STEERus Soft Skills Academy, educators and students are invited to visit Steerus.io to register for an access code. Students and educators must create a profile using their school email addresses -- a requirement for free access. The content has been designed for asynchronous learning by students aged 10 and up but also offers synchronous learning through group coaching sessions. Elementary school teachers are invited to incorporate the content into their lesson plans for children in grades 4-8; high school and post-secondary educators are also invited to do so. New content is added weekly: the library of Coaching Capsules will continue to grow as the company expands.
In addition to free access to the STEERus Soft Skills Academy, the company offers fee-based professional development services including private and group coaching, classroom workshops (currently virtual) plus onboarding of interns and new hires.
About STEERus™ Inc.: The company was founded in 2020, headquartered in River Vale, NJ, as an emerging EdTech startup with a coaching community that already spans five countries. As the world’s first Soft Skills Academy, the company’s proprietary digital learning software platform and modular “Coaching Capsule” scenario-based content delivery enables asynchronous learning, guided coaching and structured curricula designed to provide students a successful transition from academic to work life. Rich analytics and an advanced learning management system are at the core of the company’s technology platform. The company serves as an adjunct resource that supports college career services and businesses lacking the infrastructure for onboarding and professional development. To learn more, visit: www.steerus.io
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