AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 3, 2002

                                                      REGISTRATION NO.
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                             ---------------------
                                    FORM F-4
                          REGISTRATION STATEMENT UNDER
                           THE SECURITIES ACT OF 1933
                             ---------------------
                              PUBLICIS GROUPE S.A.
             (Exact Name of Registrant as Specified in Its Charter)


                                                                    
         REPUBLIC OF FRANCE                          7311                            NOT APPLICABLE
  (State or other jurisdiction of        (Primary Standard Industrial     (I.R.S. employer identification no.)
   incorporation or organization)        Classification Code Number)


                         133, AVENUE DES CHAMPS-ELYSEES
                              75008 PARIS, FRANCE
                               (33 1) 44 43 70 00
  (Address, Including Zip Code, and Telephone Number, Including Area Code, of
                   Registrant's Principal Executive Offices)
                             ---------------------

                             CT CORPORATION SYSTEM
                               111 EIGHTH AVENUE
                            NEW YORK, NEW YORK 10011
                                 (212) 590-9100
 (Name, Address, Including Zip Code, and Telephone Number, Including Area Code,
                             of Agent for Service)
                             ---------------------
                                   COPIES TO:


                                                   
               ELLIOTT V. STEIN, ESQ.                                 JOSEPH RINALDI, ESQ.
           WACHTELL, LIPTON, ROSEN & KATZ                               JOY SAYOUR, ESQ.
                 51 WEST 52ND STREET                                  DAVIS POLK & WARDWELL
              NEW YORK, NEW YORK 10019                                450 LEXINGTON AVENUE
                   (212) 403-1000                                   NEW YORK, NEW YORK 10017
                                                                         (212) 450-4000


                             ---------------------
    APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE OF THE SECURITIES TO THE
PUBLIC:  As soon as practicable after the effective date of this registration
statement.

    If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of the earlier effective
registration statement for the same offering.  [ ]---------------

    If this Form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for same offering.  [ ]---------------

                        CALCULATION OF REGISTRATION FEE



---------------------------------------------------------------------------------------------------------------------------------
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                                                                PROPOSED MAXIMUM       PROPOSED MAXIMUM
       TITLE OF EACH CLASS OF              AMOUNT TO BE          OFFERING PRICE       AGGREGATE OFFERING         AMOUNT OF
     SECURITIES TO BE REGISTERED            REGISTERED          PER SECURITY(2)            PRICE(2)         REGISTRATION FEE(3)
---------------------------------------------------------------------------------------------------------------------------------
                                                                                               
Ordinary Shares E.40 par value(1)....      115,200,000
Obligations Remboursables en Actions
  Nouvelles ou Existantes, nominal
  value E549.00 each (ORAs)..........       1,600,000            Not applicable       $1,306,776,000.00         $120,223.39
Obligations a Bons de Souscriptions
  d'Actions, nominal value E305.00
  each (OBSAs).......................       2,880,000
---------------------------------------------------------------------------------------------------------------------------------
  -------------------------------------------------------------------------------------------------------------------------------


(1) Includes approximately 57,600,000 ordinary shares to be issued upon
    completion of the mergers, approximately 28,800,000 ordinary shares to be
    issued upon the redemption of ORAs and approximately 28,800,000 ordinary
    shares to be issued upon the exercise of warrants associated with the OBSAs.
(2) Estimated solely for the purposes of computing the amount of the
    registration fee pursuant to Rule 457(a) under the Securities Act of 1933
    and calculated, in accordance with Rule 457(f)(2), on the basis of the book
    value at December 31, 2001 of the Bcom3 Class A and Class B common stock.
(3) Determined in accordance with Section 6(b) of the Securities Act of 1933 at
    a rate equal to $92.00 per $1,000,000 of the proposed maximum aggregate
    offering price.
                             ---------------------
    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.
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--------------------------------------------------------------------------------


THE INFORMATION IN THIS PROXY STATEMENT/PROSPECTUS IS NOT COMPLETE AND MAY BE
CHANGED. WE MAY NOT SELL THESE SECURITIES UNTIL THE REGISTRATION STATEMENT FILED
WITH THE SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROXY
STATEMENT/PROSPECTUS IS NOT AN OFFER TO SELL THESE SECURITIES AND IT IS NOT
SOLICITING AN OFFER TO BUY THESE SECURITIES IN ANY STATE WHERE THE OFFER OR SALE
IS NOT PERMITTED.

                    SUBJECT TO COMPLETION, DATED MAY 3, 2002

                                  [BCOM3 LOGO]

                              35 WEST WACKER DRIVE

                            CHICAGO, ILLINOIS 60601

                                                                          , 2002

Dear Stockholders:

     Bcom3 is pleased to enclose information about a special meeting of Bcom3
stockholders, to be held at        on   , 2002, at   a.m., Central Daylight
time.

     At the special meeting, you will have the chance to vote on the proposed
combination of Publicis Groupe S.A. and Bcom3. The combination of Bcom3 with
Publicis will create one of the world's largest communications services groups.
The combination will be effected through two mergers. If the mergers are
completed, Bcom3's business will become wholly-owned by Publicis. For your
reference, Bcom3 has also enclosed a copy of Publicis's Annual Report on Form
20-F for the fiscal year 2001, which contains important information regarding
Publicis.

     In the proposed mergers, shares of Bcom3 Class A and Class B common stock
will be converted into the right to receive a combination of Publicis ordinary
shares, other Publicis securities and cash. This proxy statement/prospectus
describes in detail the combination of securities and cash that each class of
stock will receive in the mergers.

     Bcom3's board of directors has unanimously approved the mergers and
recommends that you vote in favor of the mergers. This document provides you
with detailed information about the mergers. I encourage you to read it
carefully. IN PARTICULAR, YOU SHOULD CAREFULLY CONSIDER THE RISK FACTORS
RELATING TO THE MERGERS. PLEASE READ "RISK FACTORS RELATING TO THE MERGERS"
BEGINNING ON PAGE 21.

     Please use this opportunity to take part in the affairs of Bcom3 by voting
on the mergers. Whether or not you plan to attend the Bcom3 special meeting, we
encourage you to complete, sign and date the accompanying voting card and return
it in the enclosed self-addressed stamped envelope. YOUR VOTE IS VERY IMPORTANT.
YOUR FAILURE TO VOTE WILL HAVE THE SAME EFFECT AS A VOTE AGAINST THE MERGERS.

     We appreciate your support.

                                          Cordially,

                                          ROGER A. HAUPT
                                          Chairman and Chief Executive Officer

     NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THE PUBLICIS ORDINARY SHARES, ORAS AND
OBSAS TO BE ISSUED IN THE PUBLICIS/BCOM3 MERGER, OR DETERMINED IF THIS PROXY
STATEMENT/PROSPECTUS IS TRUTHFUL OR COMPLETE. ANY REPRESENTATION TO THE CONTRARY
IS A CRIMINAL OFFENSE. THIS PROXY STATEMENT/PROSPECTUS DOES NOT CONSTITUTE AN
OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY SECURITIES IN ANY
JURISDICTION WHERE AN OFFER OR SOLICITATION WOULD BE ILLEGAL.

     This proxy statement/prospectus is dated           , 2002 and is first
being mailed to stockholders on           , 2002.


                                  [BCOM3 LOGO]

                              35 WEST WACKER DRIVE
                            CHICAGO, ILLINOIS 60601

                   NOTICE OF SPECIAL MEETING OF STOCKHOLDERS
                        TO BE HELD ON             , 2002
                                                                          , 2002

To Bcom3 Stockholders:

     Bcom3 hereby gives you notice that a special meeting of its stockholders
will be held at      on           , 2002, at      a.m., Central Daylight time.
At the meeting, Bcom3 will ask you to consider and vote upon two proposals
relating to the proposed combination of Bcom3 with Publicis Groupe S.A.:

     - a proposal to adopt the merger agreement among Bcom3, Boston Three
       Corporation and Dentsu Inc. and to approve the first step merger as
       described in the attached proxy statement/prospectus; and

     - a proposal to adopt the merger agreement among Bcom3, Publicis,
       Philadelphia Merger Corp. and Philadelphia Merger LLC and to approve the
       Publicis/Bcom3 merger as described in the attached proxy
       statement/prospectus.

     Although you are voting separately on the two mergers, neither merger will
occur unless they both receive the required stockholder approval.

     Your board of directors recommends that you vote in favor of both of the
proposals. Your board of directors has fixed the close of business on
          , 2002 as the record date to determine the holders of Bcom3 common
stock entitled to notice of, and to vote at, the special meeting. Under the
terms of the voting trust relating to Bcom3's Class A common stock, each
beneficial owner of the Class A shares is entitled to instruct the voting
trustees on how to vote his or her Class A shares on the mergers.

     Adoption of the merger agreements and approval of the mergers require the
affirmative vote of a majority of the outstanding shares of Bcom3 common stock.

     THE ATTACHED PROXY STATEMENT/PROSPECTUS CONTAINS DETAILED INFORMATION
RELATING TO THE PROPOSALS TO ADOPT THE MERGER AGREEMENTS AND APPROVE THE
MERGERS.

                                          By order of the board of directors,

                                          CHRISTIAN E. KIMBALL
                                          Secretary


                               TABLE OF CONTENTS



                                                              PAGE
                                                              ----
                                                           
ADDITIONAL INFORMATION......................................    1
QUESTIONS AND ANSWERS ABOUT THE MERGERS.....................    2
SUMMARY.....................................................    3
RISK FACTORS RELATING TO THE MERGERS........................   21
FORWARD-LOOKING STATEMENTS..................................   26
THE BCOM3 SPECIAL MEETING...................................   28
  Time and Place............................................   28
  Record Date...............................................   28
  Purpose of the Special Meeting............................   28
  Vote Required to Approve the Merger Proposals.............   28
  Quorum....................................................   28
  Instructions and Proxies..................................   28
  Solicitation of Proxies and Instructions..................   29
THE MERGERS.................................................   30
  Background of the Mergers.................................   30
  Recommendation of the Special Committee and the Bcom3
     Board..................................................   35
  The Special Committee's Reasons for the Mergers...........   36
  Publicis's Reasons for the Mergers........................   39
  Opinion of Special Committee's Financial Advisor..........   40
  Appraisal Rights..........................................   47
  Accounting Matters........................................   49
  Governmental and Regulatory Approvals.....................   49
  Other Effects of the Mergers..............................   50
  Dividends.................................................   51
INTERESTS OF CERTAIN PERSONS IN THE MERGERS.................   52
  Stock Option Plans........................................   52
  Indemnification; Directors' and Officers' Insurance.......   54
  Employment Agreements.....................................   54
  Termination and Change in Control Benefits................   55
  Retirement Arrangements...................................   56
  Interests of Directors of Dentsu..........................   56
  Interests of Directors of Publicis........................   56
MATERIAL TAX CONSEQUENCES...................................   57
  Material U.S. Federal Income Tax Consequences of the First
     Step Merger, of the Publicis/ Bcom3 Merger and of
     Holding Publicis Instruments...........................   57
  Material French Tax Consequences of Holding and Disposing
     of Publicis Ordinary Shares, ORAs, OBSAs and/or
     Warrants ("Bons De Souscription")......................   61





                                                              PAGE
                                                              ----
                                                           
THE FIRST STEP MERGER AGREEMENT.............................   67
  The First Step Merger.....................................   67
  Closing and Effective Time................................   67
  First Step Merger Consideration...........................   67
  Delivery of First Step Merger Consideration...............   68
  The Surviving Corporation.................................   68
  Matters Relating to the Publicis/Bcom3 Merger.............   68
  Conditions to Completion of the First Step Merger.........   68
  Termination...............................................   69
  Expenses..................................................   69
  Amendments and Waivers....................................   69
THE PUBLICIS/BCOM3 MERGER AGREEMENT.........................   70
  The Publicis/Bcom3 Merger.................................   70
  Closing and Effective Time................................   70
  Publicis/Bcom3 Merger Consideration.......................   70
  Sale of Debt Portion of the OBSAs.........................   71
  Special Arrangements with Respect to Certain Publicis
     Ordinary Shares........................................   72
  Bcom3 Voting Trust........................................   72
  Procedures for Delivery of Shares and ORAs................   73
  Fractional Interests......................................   73
  Dividends.................................................   73
  Effect on Stock Options...................................   74
  Representations and Warranties............................   74
  Covenants.................................................   75
  Additional Agreements.....................................   76
  Conditions to Completion of the Publicis/Bcom3 Merger.....   80
  Termination...............................................   82
  Effect of Termination.....................................   83
  Termination Fee...........................................   83
  Expenses..................................................   84
  Indemnification...........................................   84
  Amendments and Waivers....................................   85
SUPPORT AGREEMENTS..........................................   86
  Bcom3 Support Agreement...................................   86
  Publicis Support Agreements...............................   86
SHAREHOLDERS AGREEMENTS, ALLIANCE AGREEMENT AND ESCROW
  AGREEMENT.................................................   87
  Alliance Agreement between Publicis and Dentsu............   87
  Shareholders' Agreement between Publicis and Dentsu.......   88
  Shareholders' Agreement between Elisabeth Badinter and
     Dentsu.................................................   88
  Escrow Agreement among Dentsu, Publicis and Elisabeth
     Badinter...............................................   91


                                        ii




                                                              PAGE
                                                              ----
                                                           
TRANSFER RESTRICTIONS ON PUBLICIS SECURITIES................   92
  Transfer Restrictions Applicable to Former Class A
     Stockholders...........................................   92
  Transfer Restrictions Applicable to Dentsu................   95
  Restrictions on Transfer of Right to Receive Net Cash
     Proceeds from the Sale of the Debt Portion of the
     OBSAs..................................................   95
DIRECTORS AND SENIOR MANAGEMENT OF PUBLICIS AFTER THE
  MERGERS...................................................   96
  Supervisory Board.........................................   96
  Management Board..........................................  100
  Business Experience of Management Board Members...........  102
  Compensation..............................................  103
COMPARATIVE MARKET PRICE AND DIVIDEND DATA..................  104
PUBLICIS UNAUDITED PRO FORMA CONDENSED CONSOLIDATED
  FINANCIAL INFORMATION.....................................  106
DESCRIPTION OF PUBLICIS SHARE CAPITAL.......................  117
  General...................................................  117
  Share Capital.............................................  117
  Voting Rights.............................................  117
  Amendments to Rights of Holders...........................  117
  Changes in Share Capital..................................  118
  Preferential Right of Subscription........................  118
  Description of Recent Issuances of Publicis Ordinary
     Shares.................................................  119
  Repurchases of Publicis Ordinary Shares...................  119
  Trading in Publicis's Own Shares..........................  120
  Form, Holding and Transfer of Publicis Ordinary Shares....  120
  Requirements for Holdings Exceeding Specified
     Percentages............................................  121
  Dividends.................................................  122
  Liquidation Rights........................................  122
DESCRIPTION OF USUFRUCT INTEREST AND BARE LEGAL TITLE.......  123
  General...................................................  123
  Separation of Legal Title and Usufruct Interest...........  123
  Term of the Usufruct Arrangement..........................  123
  Rights of the Bare Legal Title Holder.....................  124
  Rights of the Usufruct Holder.............................  124


                                       iii




                                                              PAGE
                                                              ----
                                                           
DESCRIPTION OF ORAS.........................................  125
  Notional Amount...........................................  125
  Notional Amount Never Paid in Cash, but in Publicis
     Ordinary Shares........................................  125
  Annual Cash Amount........................................  125
  Rank; Negative Pledge.....................................  126
  Suspension of Redemption..................................  126
  Modification of Terms and Waivers.........................  126
  Meeting of Holders and Representatives of Holders.........  127
  Accelerated and Automatic Redemption......................  128
  Anti-Dilution Rights and Other Adjustments................  129
  Withholding Tax...........................................  129
  Transfer Restrictions.....................................  130
  Listing...................................................  130
  Governing Law and Forum...................................  130
DESCRIPTION OF OBSAs........................................  131
  Notional Amount Issued....................................  131
  Terms of Notes............................................  131
  Terms of Warrants.........................................  134
NATURE OF TRADING MARKET....................................  136
  Overview..................................................  136
  Euronext Paris............................................  136
EXCHANGE CONTROLS AND OTHER LIMITATIONS AFFECTING SECURITY
  HOLDERS...................................................  137
  Ownership of Publicis Shares by Non-French Persons........  137
  Exchange Controls.........................................  137
DESCRIPTION OF PUBLICIS.....................................  137
  Description of Business...................................  137
  Clients...................................................  138
  Competition...............................................  138
  Governmental Regulation...................................  138
DESCRIPTION OF BCOM3........................................  139
  General Background........................................  139
  Description of Bcom3's Business...........................  140
  Competition and Other Factors.............................  140
  Properties................................................  141
  Legal Proceedings.........................................  141


                                        iv




                                                              PAGE
                                                              ----
                                                           
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
  AND RESULTS OF OPERATIONS FOR BCOM3.......................  142
  Overview..................................................  142
  Recent Developments.......................................  143
  Results of Operations.....................................  143
  Liquidity and Capital Resources...........................  145
  Disclosures About Contractual Obligations and Commercial
     Commitments............................................  146
  Critical Accounting Policies..............................  146
  Recent Accounting Principles..............................  147
  Related Party Transactions................................  147
  Conversion to the Euro....................................  148
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
  FOR BCOM3.................................................  148
  Interest Rates............................................  148
  International Operations..................................  149
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
  MANAGEMENT OF BCOM3.......................................  150
DESCRIPTION OF CAPITAL STOCK OF BCOM3.......................  151
  Certificate of Incorporation and Bylaws...................  151
  Stock Purchase Agreement..................................  152
  Voting Trust Agreement....................................  154
  Changes in Connection with the Mergers....................  155
COMPARATIVE RIGHTS OF PUBLICIS SHAREHOLDERS AND BCOM3
  STOCKHOLDERS..............................................  156
ENFORCEABILITY OF CIVIL LIABILITIES.........................  186
EXCHANGE RATES..............................................  186
FRENCH PROSPECTUS...........................................  187
WHERE YOU CAN FIND MORE INFORMATION.........................  187
EXPERTS.....................................................  189
LEGAL MATTERS...............................................  189



      
ANNEX A  Agreement and Plan of Merger, dated as of March 7, 2002, by
         and among Publicis Groupe S.A., Bcom3 Group, Inc.,
         Philadelphia Merger Corp. and Philadelphia Merger LLC
ANNEX B  Agreement and Plan of Merger, dated as of March 7, 2001,
         among Bcom3 Group, Inc., Dentsu Inc. and Boston Three
         Corporation
ANNEX C  Opinion of Morgan Stanley & Co. Incorporated
ANNEX D  Section 262 of the Delaware General Corporation Law
         (Appraisal Rights)


                                        v


                             ADDITIONAL INFORMATION

     This document incorporates important business and financial information
about Publicis from documents that Publicis has filed with the Securities and
Exchange Commission and that are not included in or delivered with this
document. Publicis will provide you with copies of this information relating to
Publicis, without charge, upon written or oral request to:

                              Publicis Groupe S.A.
                         133, Avenue des Champs-Elysees
                              75008 Paris, France
                           Attention: Pierre Benaich
                       Telephone Number: 33-144-43-74-11

     In order to receive timely delivery of the documents in advance of the
special meeting, you should make your request no later than           , 2002.

     See "Where You Can Find More Information" beginning on page 187.

                                        1


                    QUESTIONS AND ANSWERS ABOUT THE MERGERS

Q:  When and where is the Bcom3 stockholder meeting?

A:  The Bcom3 stockholder meeting will take place on           , 2002 at
           , in                .

Q:  What are the proposals on which I am being asked to vote?

A:  We are asking you to vote on the proposed business combination of Bcom3 and
    Publicis. The business combination will be effected by two mergers. In the
    first merger, a wholly-owned subsidiary of Bcom3 will be merged into Bcom3.
    Dentsu Inc., Bcom3's strategic partner, will make a cash payment to Bcom3
    Class A stockholders, Dentsu will receive additional shares of Bcom3 Class B
    common stock, and the number of Bcom3 Class A shares will be reduced. In the
    second merger, Bcom3 will be merged into a wholly-owned subsidiary of
    Publicis and Bcom3 stockholders will receive consideration consisting of
    Publicis ordinary shares, other Publicis securities and cash, as described
    more fully in this proxy statement/prospectus. Although you are voting
    separately on the two mergers, neither merger will occur unless they both
    receive the required stockholder approval.

Q:  How do I vote my shares?

A:  If you are a Bcom3 Class A stockholder, you have deposited your shares into
    a voting trust. Under the terms of the voting trust agreement, the voting
    trustees generally have the right to vote your shares whenever a vote of our
    stockholders is required. However, as an individual Bcom3 Class A
    stockholder, you have the right to direct the voting of your shares by the
    voting trustees with respect to, among other things, any proposals regarding
    a merger. You will not vote your shares directly, but you will be entitled
    to vote by instructing the voting trustees how to vote your shares on the
    mergers.

    If you are a Bcom3 Class B stockholder, you vote your shares directly.

Q:  What do I need to do now?

A:  Mail your signed instruction card (Class A stockholders) or proxy card
    (Class B stockholder) in the enclosed return envelope or send it via
    facsimile to           at (312) 220-     , as soon as possible, so your
    shares will be represented at the meeting. In order to be sure that your
    vote is counted, please submit your card in the manner described on that
    card even if you plan to attend the meeting in person.

Q:  What does Bcom3's board of directors recommend?

A:  The board of directors of Bcom3 recommends that Bcom3 stockholders vote in
    favor of the mergers.

Q:  What do I do if I want to change my vote?

A:  You can mail or fax a later-dated, signed instruction card (Class A
    stockholders) or proxy card (Class B stockholder) to Bcom3's Secretary or
    attend the meeting in person and instruct the voting trustees to vote (Class
    A stockholders) or vote yourself (Class B stockholder) at the meeting. You
    may also revoke your instruction (Class A stockholders) or your vote (Class
    B stockholder) by sending a notice of revocation to Bcom3's Secretary at the
    address stated under the caption "Summary -- The Companies" on page 4.

Q:  Why is it important for me to vote?

A:  We cannot complete the proposed mergers without obtaining the approval of
    Bcom3 stockholders holding a majority of the outstanding Class A and Class B
    common stock.

    If you do not vote by giving voting instructions to the voting trustees
    (Class A stockholders) or voting directly (Class B stockholder), you will,
    in effect, be voting against the mergers.

Q:  Do Publicis stockholders also vote on this transaction?

A:  Yes. They will vote at a separate meeting in Paris to be held on           ,
    2002.

Q:  When do you expect the mergers to occur?

A:  We expect to complete the mergers as soon as possible after we receive the
    required stockholder and regulatory approvals.

Q:  Who do I call if I have questions about the stockholder meeting or the
    mergers?

A:  You may contact           .

                                        2


                                    SUMMARY

     This summary highlights selected information from this proxy
statement/prospectus. It does not contain all of the information that is
important to you. To understand the mergers fully, we strongly encourage you to
carefully read this entire proxy statement/prospectus and the other documents
which we have filed with the Securities and Exchange Commission, which we often
refer to as the SEC in this document. We have included a copy of the agreement
and plan of merger among Publicis, Bcom3, Philadelphia Merger Corp. and
Philadelphia Merger LLC, both newly formed wholly owned subsidiaries of
Publicis, as Annex A. We have included a copy of the agreement and plan of
merger among Bcom3, Boston Three Corporation, a newly formed wholly owned
subsidiary of Bcom3, and Dentsu Inc., as Annex B. For more information on how
you can obtain the documents that we have filed with the SEC, see "Where You Can
Find More Information" on page 187.

     Throughout this proxy statement/prospectus, when we use the term:

     - "Publicis/Bcom3 merger," we are referring to the merger of Bcom3 Group,
       Inc. with and into Philadelphia Merger Corp.;

     - "first step merger," we are referring to the merger of Boston Three
       Corporation with and into Bcom3;

     - "mergers," we are collectively referring to the Publicis/Bcom3 merger and
       the first step merger;

     - "Publicis/Bcom3 merger agreement," we are referring to the merger
       agreement related to the Publicis/ Bcom3 merger;

     - "first step merger agreement," we are referring to the merger agreement
       related to the first step merger;

     - "merger agreements," we are collectively referring to the Publicis/Bcom3
       merger agreement and the first step merger agreement;

     - "Publicis/Bcom3 merger consideration," we are referring to the Publicis
       ordinary shares, usufruct interests (also referred to as usufructs) and
       bare legal title in Publicis ordinary shares, ORAs, net cash proceeds
       from the sale of the debt portion of the OBSAs (which are also referred
       to as "notes" herein) and the warrants detached from such OBSAs, and cash
       in lieu of fractional interests in Publicis ordinary shares, usufructs,
       ORAs and warrants, all of which are described herein, to be received by
       the Bcom3 stockholders in the Publicis/Bcom3 merger;

     - "first step merger consideration," we are referring to the cash and the
       shares of Bcom3 Class A common stock to be received by the holders of
       Class A common stock and the shares of Class B common stock to be
       received by the holders of Class B common stock, in each case, in the
       first step merger;

     - "merger consideration," we are collectively referring to the
       Publicis/Bcom3 merger consideration and the first step merger
       consideration;

     - "management board" (directoire), we are referring to the Publicis
       governance body which manages the day-to-day affairs of Publicis, whose
       members are also the senior managers of Publicis;

     - "supervisory board" (conseil de surveillance), we are referring to the
       Publicis governance body which supervises the management board, the
       members of which are elected by Publicis's shareholders. We refer to
       members of the supervisory board and the management board collectively as
       "directors" in this proxy statement/prospectus;

     - "Securities Act," we are referring to the Securities Act of 1933, as
       amended, and the rules and regulations promulgated thereunder; and

     - "Exchange Act," we are referring to the Securities Exchange Act of 1934,
       as amended, and the rules and regulations promulgated thereunder.

     In addition, as discussed more fully below under the caption "Description
of Capital Stock of Bcom3 -- Voting Trust Agreement," all of the outstanding
shares of Bcom3's Class A common stock have been deposited
                                        3


into a voting trust, and such shares are voted by the voting trustees on all
matters other than mergers, sales of substantially all the assets of the
business or similar transactions. As a result, any references made to
"stockholders" or "holders of common stock" in this proxy statement/prospectus
are generally intended to describe the beneficial owners of stock (i.e., those
persons whose shares of Bcom3 Class A common stock are evidenced by trust
certificates), except in those situations where voting (on matters other than
mergers, sales of substantially all the assets of the business or similar
transactions) is described, in which cases the terms "Class A stockholders" or
"holders of Class A common stock" refer to the holders of record of the Class A
common stock (i.e., the voting trustees). In all cases, the only holder of Class
B common stock as of the date of this proxy statement/prospectus is Dentsu,
which is both the beneficial holder and the holder of record of all outstanding
shares of Class B common stock.

THE COMPANIES

  PUBLICIS GROUPE S.A.
  133, AVENUE DES CHAMPS ELYSEES
  75008 PARIS, FRANCE
  011-331-44-43-70-00

     Publicis is the world's sixth largest advertising and communications firm
and operates two major global networks, Publicis Worldwide and Saatchi & Saatchi
Worldwide. Publicis is in the process of expanding Fallon into a third global
network. Publicis also has one of the world's largest healthcare communications
networks, combining Nelson Communications with the healthcare activities of the
Publicis and Saatchi & Saatchi networks. In addition, through the Zenith
Optimedia Group, Publicis is the world's third largest media buying group.
Publicis has over 20,000 employees and operates in over 100 countries.

  BCOM3 GROUP, INC.
  35 WEST WACKER DRIVE
  CHICAGO, IL 60601
  312-220-1000

     Bcom3 is one of the world's leading advertising and marketing
communications services holding companies. It was created through the business
combination of The Leo Group and The MacManus Group on January 31, 2000. As a
result of this business combination, Bcom3 has more than 500 offices in over 90
countries, and more than 17,000 employees. Bcom3's most significant global
agencies include Leo Burnett, D'Arcy Masius Benton & Bowles, Starcom MediaVest
Group, Manning Selvage & Lee, Medicus Group International and Bartle Bogle
Hegarty (a 49% owned affiliate). Bcom3 has more than 3,000 clients.

     Bcom3 has a strategic relationship with Dentsu Inc., which is the largest
full-service advertising and marketing communications services company in Japan
and throughout Asia, and the single largest advertising agency brand in the
world, in each case based on revenues. As part of the strategic relationship,
Dentsu purchased approximately 20% of Bcom3's outstanding common stock (measured
after dilution for Bcom3's management equity incentive plan) in March 2000 as an
equity investment.

THE MERGERS (SEE PAGES 30 THROUGH 52)

     In connection with Bcom3's proposed combination with Publicis, Bcom3
entered into two merger agreements.

     The first merger agreement is with Dentsu. This first step merger agreement
provides for the merger of Boston Three Corporation, a wholly-owned subsidiary
of Bcom3, into Bcom3. In this merger, Dentsu will pay approximately $498.7
million in cash to holders of Bcom3 Class A common stock, Dentsu will receive
additional shares of Bcom3 Class B common stock, and the number of shares held
by holders of Bcom3 Class A common stock will be reduced. The purpose of the
first step merger is to effect a pro rata purchase of Bcom3 Class A common stock
from Bcom3 Class A stockholders by Dentsu for cash and a recapitalization of
Bcom3.

     The second merger agreement is with Publicis. The Publicis/Bcom3 merger
agreement provides for the merger of Bcom3 into a wholly-owned subsidiary of
Publicis. In this merger, holders of Bcom3 Class A common stock and Class B
common stock will be entitled to receive Publicis ordinary shares and the other
merger consideration, as described below, for each class. See "The
Publicis/Bcom3 Merger Agreement -- Publicis/Bcom3 Merger Consideration,"
"Description of Publicis Share Capital," "Description of Usufruct Interest and
Bare Legal Title," "Description of ORAs," and "Description of OBSAs" starting on
pages 117, 123, 125 and 131 for a detailed description of the Publicis/Bcom3
merger consideration.
                                        4


     The first step merger and the Publicis/Bcom3 merger are conditioned on each
other. Each of them will occur only if the other one does. For purposes of
assessing the effect of the two mergers on your current interest in Bcom3, you
should view them as one transaction.

RECOMMENDATIONS OF THE SPECIAL COMMITTEE AND THE BCOM3 BOARD (SEE PAGE 35)

     The board of directors of Bcom3, which is referred to in this document as
the "Bcom3 board," established a special committee of directors independent from
Dentsu to review, evaluate and negotiate the terms of the mergers and report its
conclusions to the full Bcom3 board. The special committee unanimously
determined that the merger agreements and the mergers are fair to and in the
best interests of the holders of Bcom3's Class A common stock. It recommended
that the Bcom3 board approve the merger agreements and the mergers, and that the
Bcom3 board recommend approval and adoption of the merger agreements and the
mergers by Bcom3's stockholders. The Bcom3 board, acting on the recommendation
of the special committee, unanimously determined that it was advisable and in
the best interests of Bcom3 and its stockholders to enter into the merger
agreements and to effect the transactions contemplated thereby, and approved and
adopted the merger agreements and the mergers.

     The Bcom3 board recommends that you vote FOR the approval and adoption of
the merger agreements and the mergers.

REASONS FOR THE MERGERS (SEE PAGES 36 THROUGH 40)

     The boards of Publicis and Bcom3 believe that the combination of Publicis
and Bcom3 represents an excellent strategic fit because of the complementary
nature of the two businesses and strong opportunities for growth from greater
geographic coverage, cross-selling opportunities and stronger media buying
power. Each board considered a number of strategic and transaction-related
factors in evaluating the mergers. For a detailed review of the material factors
considered by each board and the Bcom3 special committee, see "The Mergers --
The Special Committee's Reasons for the Mergers" and "-- Publicis's Reasons for
the Mergers."

OPINION OF FINANCIAL ADVISOR (SEE PAGES 40 THROUGH 46)

In deciding to recommend the mergers, the special committee considered the
opinion of its financial advisor, Morgan Stanley & Co. Incorporated. At a
meeting of the special committee on March 5, 2002, Morgan Stanley rendered its
oral opinion that as of that date, and subject to and based on the
considerations in its opinion, the consideration to be received by the holders
of shares of Bcom3's Class A common stock pursuant to the merger agreements
(considered as a single transaction) is fair from a financial point of view to
such holders. On March 7, 2002, Morgan Stanley confirmed its oral opinion at a
meeting of the Bcom3 board and in writing. This written opinion is attached as
Annex C.

WHAT BCOM3 CLASS A STOCKHOLDERS WILL RECEIVE IN THE MERGERS

     As a result of the first step merger and based on the number of Bcom3
shares outstanding as of the date of this proxy statement/prospectus, Bcom3
Class A stockholders will receive, for each share of Bcom3 Class A common stock
they own before the first step merger, approximately $32.62 in cash from Dentsu
and 0.813619 shares of Bcom3 Class A common stock.

     In the Publicis/Bcom3 merger, Bcom3 Class A stockholders will receive, for
each share of Bcom3 Class A common stock that they hold after the first step
merger, merger consideration consisting of the following elements:

     - 1.666464 Publicis ordinary shares;

     - the economic interest (termed a "usufruct" or "usufruct interest" in this
       document) but not the legal title or related voting rights in 0.548870
       Publicis ordinary shares;

     - 0.098108 ORAs, or equity-linked securities, which are automatically
       redeemed for Publicis ordinary shares at a rate of one Publicis ordinary
       share each year, beginning in 2005 and ending 20 years after the closing
       date of the mergers;

     - cash equal to the net proceeds (i.e., net of the expenses of the sale and
       the cash amount paid by Bcom3 in respect of its options, as described
       below) from the sale of E53.861277 in principal amount of Publicis

                                        5


       notes (which proceeds are expected to be less, perhaps significantly
       less, than such principal amount due to the reasons described below under
       the caption "-- Net Proceeds from the Sale of the Debt Portion of the
       OBSAs"); and

     - a warrant to purchase 1.765944 Publicis ordinary shares.

     The notes and the warrants together constitute Publicis securities which
are referred to as OBSAs. A description of each of these securities can be found
below under the captions "Description of Publicis Share Capital," "Description
of Usufruct Interest and Bare Legal Title," "Description of ORAs," "Description
of OBSAs -- Terms of Notes," and "Description of OBSAs -- Terms of Warrants."

     The merger consideration to be received by the Bcom3 Class A stockholders
in the Publicis/Bcom3 merger will be subject to the transfer restrictions
described under the caption "-- Transfer Restrictions for Bcom3 Class A
Stockholders" below.

EXAMPLE OF THE CONSIDERATION TO BE RECEIVED BY THE CLASS A STOCKHOLDERS IN THE
MERGERS

     If you owned 100 shares of Bcom3 Class A common stock before the first step
merger, upon completion of both mergers you would receive (1) approximately
$3,262.00 and the net proceeds of the sale of E4,382.26 in principal amount of
notes in cash, (2) 135 Publicis ordinary shares, (3) 44 usufructs, (4) 7 ORAs,
and (5) 143 warrants. In addition, you would receive cash in lieu of the
following fractional interests: (1) 0.587 of one Publicis ordinary share, (2)
0.657 of one Publicis ordinary share in respect of the usufruct, (3) 0.982 of
one ORA and (4) 0.681 of one warrant.

     The consideration to be received in each merger would be calculated as
follows:

     - If you own 100 shares of Bcom3 Class A common stock before the first step
       merger, then after the first step merger you will receive a cash payment
       of about $3,262.00 and 81.3619 new shares of Bcom3 Class A common stock.

     - For the 81.3619 shares of Bcom3 Class A common stock which you receive as
       a result of the first step merger in this example, you will then receive
       the following consideration in the Publicis/Bcom3 merger: (1) 135
       Publicis ordinary shares, (2) 44 usufructs, (3) 7 ORAs, (4) the net
       proceeds from the sale of E4,382.26 in principal amount of notes in cash
       (as noted above, the net proceeds from such sale are expected to be less
       than this amount, however) and (5) 143 warrants. In addition, you would
       receive cash in lieu of the following fractional interests: (1) 0.587 of
       one Publicis ordinary share, (2) 0.657 of one Publicis ordinary share in
       respect of the usufruct, (3) 0.982 of one ORA and (4) 0.681 of one
       warrant.

     As discussed above, the value of the Publicis ordinary shares, ORAs and
warrants that you will receive will change as the price of Publicis ordinary
shares changes after the mergers. See "Risk Factors Relating to the
Mergers -- Bcom3's stockholders will receive a fixed number of Publicis
securities in the mergers even if the market value of Publicis ordinary shares
changes."

WHAT DENTSU WILL RECEIVE IN THE MERGERS

     In the first step merger, Dentsu, as the sole Bcom3 Class B stockholder,
will receive 1.665067 shares of Class B common stock for each share of Class B
common stock it owns before the first step merger in consideration of a cash
payment by Dentsu of $498,702,393.

     In the Publicis/Bcom3 merger, Dentsu will receive, for each share of Bcom3
Class B common stock it owns after completion of the first step merger, merger
consideration consisting of the following elements:

     - 4.021399 Publicis ordinary shares;

     - bare legal title (including voting rights) to 0.957024 additional
       Publicis ordinary shares;

     - 0.047940 ORAs, which are automatically redeemed for Publicis ordinary
       shares at a rate of one Publicis ordinary share each year, beginning in
       2005 and ending 20 years after the closing date of the mergers;

     - cash equal to the net proceeds (i.e., net of the expenses of the sale and
       the cash amount paid by Bcom3 in respect of its options, as described
       below) from the sale of E26.318797 in principal amount of Publicis notes
       (which proceeds are expected to be less, perhaps significantly less, than
       such

                                        6


       principal amount due to the reasons described below under the caption
       "-- Net Proceeds from the Sale of the Debt Portion of the OBSAs"); and

     - a warrant to purchase 0.862911 Publicis ordinary shares.

     The merger consideration to be received by Dentsu in the Publicis/Bcom3
merger will be subject to the transfer restrictions described under the caption
"Shareholders Agreements, Alliance Agreement and Escrow
Agreement -- Shareholders Agreement Between Publicis and Dentsu" on page 88.

TOTAL AMOUNT OF SECURITIES TO BE ISSUED IN THE MERGER

     In the Publicis/Bcom3 merger, Publicis will issue an aggregate of
approximately 56,250,000 ordinary shares, 1,562,500 ORAs, and 2,812,500 OBSAs,
consisting of approximately E857,812,500 principal amount of notes and warrants
to acquire 28,125,000 ordinary shares.

     Because the exchange ratios in the Publicis/ Bcom3 merger agreement are
fixed, the actual number of Publicis securities issued in the merger will depend
on the number of Bcom3 shares outstanding at the effective time of the
Publicis/Bcom3 merger.

CUSTODIAN (SEE PAGE 79)

     Publicis has agreed to appoint and maintain at its expense a custodian to
assist former Bcom3 stockholders with matters relating to the ownership of
Publicis ordinary shares, ORAs and warrants to be received in the Publicis/Bcom3
merger. This will include assistance with the distribution of voting materials,
currency conversion of dividends and receipt of certain French tax credits.

TRANSFER RESTRICTIONS FOR BCOM3 CLASS A STOCKHOLDERS (SEE PAGES 92 THROUGH 95)

     All of the Publicis ordinary shares, usufructs, ORAs and warrants to be
received by Bcom3 Class A stockholders in the Publicis/Bcom3 merger will
initially be non-transferable.

     The Publicis ordinary shares to be received by Bcom3 Class A stockholders
will become transferable on the following schedule: 25% after six months, 50%
after 12 months, 75% after 18 months, and 100% after 24 months, all measured
from the closing date of the mergers. For the purpose of calculating these
blocks, the Publicis usufructs will be included in the number of Publicis
ordinary shares, with all Publicis ordinary shares being transferable first and
then usufructs being transferable.

     The ORAs and warrants received by Bcom3 Class A stockholders will become
transferable on the following schedule: 25% after 30 months, 50% after 36
months, 75% after 42 months and 100% after 48 months, all measured from the
closing date of the mergers.

     Any sale on the public markets by Class A stockholders of Publicis
securities that have become transferable in accordance with the above schedule
will have to be made through an orderly marketing process. This will involve the
use of a "polling agent" to determine the selling interest of former Bcom3 Class
A stockholders on a monthly basis. If the total amount of Publicis securities
requested to be sold on the public markets by the former Bcom3 Class A
stockholders in any one month period represents less than 1.4 million Publicis
ordinary shares, these securities may be freely sold on the public markets
during that period. Otherwise such sales will be made through a process managed
by investment banks. These orderly marketing procedures will cease to apply to
the ordinary shares on the 30-month anniversary of the closing date of the
mergers and to the ORAs and warrants on the 54-month anniversary of the closing
date of the mergers.

     As a result of these restrictions, you may not be able to sell your
securities at the prices and in the amounts which you could sell if they were
freely transferable.

     Important information on these restrictions can be found below under the
caption "Transfer Restrictions on Publicis Securities."

PUBLICIS USUFRUCTS (SEE PAGES 123 AND 124)

     The Publicis usufructs consist of all of the economic interest, but not the
voting interest, in Publicis ordinary shares (for example, rights to dividends).
With respect to designated Publicis ordinary shares, Bcom3 and Publicis have
agreed that Dentsu will receive legal title (including voting rights) to such
shares at the closing date of the Publicis/Bcom3 merger, and Bcom3 Class A
stockholders will receive the usufructs. On the second anniversary of the
closing date of the mergers (at

                                        7


the same time that transfer restrictions on the usufructs expire), the usufruct
arrangement will expire and all rights in this block of Publicis ordinary shares
will automatically revert to the former Bcom3 Class A stockholders.

ORAS (SEE PAGES 125 THROUGH 130)

     Each ORA received by Bcom3 stockholders has a face amount of E549 and
automatically converts into 18 new or existing Publicis ordinary shares during
its 20-year term, with one Publicis ordinary share being issued in partial
redemption of the ORA on each year beginning in 2005 and ending 20 years after
the closing date of the mergers. Each redemption will be made on September 1,
except for the final redemption, which will be made on the 20th anniversary of
the closing date of the mergers. For the period from the date of issuance up to
and including August 31, 2004, an annual amount will accrue for the benefit of
the holder of an ORA at an annualized rate equal to E4.50 per ORA. Starting
September 1, 2005, the annual amount payable each year with respect to each
E30.50 of face amount of the ORA will be equal to 110% of the historical average
of the annual dividend paid on each Publicis ordinary share. The historical
average will be recalculated every three years and will be based on the actual
dividends paid on each Publicis ordinary share during a three-year period, which
consists of the year of the annual amount's determination and the preceding two
years. The annual amount is payable with respect to the face amount of the ORA
then outstanding, determined by multiplying the remaining balance of Publicis
ordinary shares into which the ORAs could then be redeemed by E30.50. The
minimum annual amount payable on each ORA is 0.82% of its face amount per year
(with an additional payment from Publicis to the extent of any withholding tax
which may be imposed). No payment in respect of an annual amount will be made in
any year in which no dividend is paid on the Publicis ordinary shares. Instead,
the payment in respect of such annual amount will accrue (but will not bear
interest) and will be payable in full with all arrearages in the first year in
which a dividend is paid on the Publicis ordinary shares. As described below, in
the event that no payment in respect of an annual amount is made for five
consecutive years, holders will be entitled to accelerate the redemption of the
ORAs for Publicis ordinary shares in full.

     Upon the occurrence of certain events, including:

     - the failure to pay an annual amount or make a redemption payment when
       due;

     - the commencement of a public tender offer for all of Publicis's equity
       securities;

     - the transfer or proposed transfer of at least one-third of Publicis's
       assets or business to a third party;

     - if any party other than Madame Elisabeth Badinter, chair of the
       supervisory board of Publicis and a significant Publicis shareholder, and
       Dentsu comes to control Publicis;

     - the failure to pay annual amounts for five consecutive years because no
       dividend has been declared on the Publicis ordinary shares;

     - the failure to comply with other obligations under the ORA issuance
       contract; or

     - Publicis's default under a material loan,

each ORA may be fully redeemed (subject to the transfer restrictions described
above), at the option of the holder, for all Publicis ordinary shares into which
it is then redeemable. In addition, if Publicis becomes insolvent, liquidates or
becomes bankrupt, each ORA will automatically be fully redeemed for that number
of ordinary shares for which it is then redeemable.

     Appropriate adjustments to the number of Publicis ordinary shares for which
the ORAs redeem will be made upon the occurrence of certain events in order to
preserve their economic terms.

     Publicis will use its reasonable best efforts to have the ORAs admitted for
trading on the Euronext Paris stock exchange within five days of the closing
date of the mergers. If the ORAs do trade, it is anticipated that they would
likely trade at a discount to the prices of Publicis ordinary shares due to,
among other things, the lack of liquidity of the trading market for the ORAs.
The amount of this discount cannot be estimated, but it may be significant. See
"Risk Factors Relating to the Mergers -- A trading market for the ORAs or the
warrant portion of the OBSAs may not develop."

                                        8


NET PROCEEDS FROM SALE OF THE DEBT PORTION OF THE OBSAS (SEE PAGES 71 AND 72)

     Publicis will issue OBSAs as one component of the merger consideration.
Each OBSA consists of a debt security, which we also refer to as "notes" herein,
with a face amount of E305 and detachable warrants (described below) exercisable
to purchase 10 Publicis ordinary shares.

     The Publicis/Bcom3 merger agreement provides that the OBSAs will be issued
to a nominee. The nominee will detach the warrants from the notes and will
distribute the warrants to the Bcom3 stockholders. The parties will use
reasonable best efforts to sell the notes for cash at or after the effective
time of the Publicis/Bcom3 merger, possibly in stages over time. The net
proceeds from the sale or sales, after payment of selling costs and commissions
and reimbursement of Publicis for the costs of the cash-out of the Bcom3 stock
options described under the caption "-- Treatment of Bcom3 Stock Options" below,
will be paid to Bcom3 stockholders. The net cash proceeds from such sale or
sales are expected to be less, perhaps significantly less, than the principal
amount of the notes, in part because the interest rate is below prevailing
market rates. The actual amount of net cash proceeds will not be known until the
sale of the notes has been completed. SEE "RISK FACTORS RELATING TO THE
MERGERS -- THERE IS NO CERTAINTY AS TO THE AMOUNT OF NET CASH PROCEEDS THAT WILL
RESULT FROM THE SALE OF THE DEBT PORTION OF THE OBSAS OR THE TIMING OF THE
SALE."

PUBLICIS WARRANTS (SEE PAGES 134 AND 135)

     Each warrant received by Bcom3 stockholders will be detached by the nominee
from the associated note upon completion of the mergers. Each warrant will be
exercisable for one Publicis ordinary share at an exercise price of E30.50
during the period beginning 11 years and ending 20 years after the closing date
of the mergers.

     Upon the occurrence of certain events, including:

     - the commencement of a public tender offer for all of Publicis's equity
       securities;

     - the transfer or proposed transfer of at least one-third of Publicis's
       assets or business to a third party;

     - if any party other than Madame Badinter and Dentsu comes to control
       Publicis; or

     - the insolvency or bankruptcy of Publicis,

each warrant shall become fully exercisable (subject to the transfer
restrictions noted below) at the option of the holder. Appropriate adjustments
to the number of Publicis ordinary shares for which the warrants may be
exercised will be made upon the occurrence of certain events in order to
preserve their economic terms.

     Publicis will use its reasonable best efforts to have the warrants admitted
for trading on the Euronext Paris stock exchange within five days of the closing
date of the mergers. The price at which the warrants trade depends on a number
of factors, including, but not limited to the financial condition and the
prospects of Publicis, the price and volatility of Publicis ordinary shares, the
rate at which Publicis pays dividends, the prevailing currency exchange rate,
the market for the warrants and similar securities, the remaining life of the
warrants, and other circumstances beyond Publicis's control, including general
economic conditions. The market value of the warrants will fluctuate over time.
See "Risk Factors Relating to the Mergers -- A trading market for the ORAs or
the warrant portion of the OBSAs may not develop."

     For a complete description of the warrants, please see the information
appearing under the caption "Description of OBSAs -- Terms of Warrants" below.

NO FRACTIONAL PUBLICIS ORDINARY SHARES, USUFRUCTS, ORAs OR WARRANTS (SEE
PAGE 73)

     Publicis will not issue any fractional Publicis ordinary shares, usufructs,
ORAs or warrants. With respect to fractional Publicis shares or usufructs, Bcom3
stockholders will receive a cash payment in the amount of the proceeds from the
sale of the fractional ordinary shares in the market. With respect to fractional
ORAs or warrants, Bcom3 stockholders will receive a cash payment equal to the
fair market value of such fractional ORAs or warrants, as determined in good
faith by the Bcom3 board.

TERMINATION OF THE BCOM3 VOTING TRUST AND WAIVER OF CERTAIN PROVISIONS OF THE
STOCK PURCHASE AGREEMENT

     Immediately prior to the effective time of the Publicis/Bcom3 merger, the
voting trust established for the Class A common stock will be dissolved and the
related voting trust agreement will be terminated. As a result, at such time,
each beneficial owner of Bcom3 Class A common stock will be

                                        9


reflected on the books and records of Bcom3 as a record holder of uncertificated
shares of Bcom3 Class A common stock.

     It is anticipated that Bcom3 will unilaterally and irrevocably waive any
rights it may have under the stock purchase agreement to repurchase the Publicis
securities to be issued to Bcom3 Class A stockholders in the Publicis/Bcom3
merger. The stock purchase agreement also contains certain noncompetition,
nonsolicitation, confidentiality and other covenants, which Publicis expects
will remain in full force and effect after the effective time of the
Publicis/Bcom3 merger.

TREATMENT OF BCOM3 STOCK OPTIONS (SEE PAGE 74)

     The total consideration to be paid for Bcom3 in both mergers is for all the
stock and options, and is allocated among Class A stockholders, the Class B
stockholder and the option holders as provided in the Publicis/Bcom3 merger
agreement and the applicable stock option plan in effect on the closing date of
the mergers. The option holders' share of the total consideration will take the
form of a cash payment to each option holder in cancellation of his or her
options. The cash payment for each option will reflect the immediate U.S. dollar
cash value of the blended merger consideration per Class A share paid in both
mergers, as determined in good faith by the Bcom3 board, less the exercise price
of the option.

     The option cash payment will be effected in two stages. First, the Bcom3
board, pursuant to the applicable Bcom3 stock option plans, will make an
appropriate adjustment to the exercise price of and number of shares underlying
each outstanding stock option to reflect the treatment of Class A common stock
in the first step merger. Then, in the Publicis/ Bcom3 merger, each outstanding
stock option so adjusted will be cancelled and option holders will receive a
cash payment equal to the product of (1) the adjusted total number of Bcom3
Class A shares subject to such stock option and (2) the excess, if any, of the
immediate U.S. dollar cash value of the consideration payable in the Publicis/
Bcom3 merger for each Class A share measured at the effective time of the
Publicis/Bcom3 merger, as determined in good faith by the Bcom3 board, over the
adjusted exercise price per share for the applicable stock option.

THE PUBLICIS/BCOM3 MERGER IS INTENDED TO BE A REORGANIZATION FOR FEDERAL INCOME
TAX PURPOSES (SEE PAGES 57 THROUGH 61)

     It is a condition to the obligations of Bcom3 and Publicis to complete the
Publicis/Bcom3 merger that each receive a legal opinion from its outside counsel
that the merger will qualify as a reorganization for federal income tax
purposes. Accordingly, the transaction has been structured so that the companies
themselves will not recognize gain or loss as a result of the merger. Holders of
Bcom3 Class A common stock are not expected to recognize any gain or loss for
federal income tax purposes on the exchange of their Bcom3 stock for
Publicis/Bcom3 merger consideration in the merger, except that they will
recognize gain in connection with the receipt of cash from the sale of the
notes, and cash received in lieu of a fractional Publicis ordinary share,
usufruct, ORA or warrant.

     The first step merger should be treated as a taxable sale by holders of
Bcom3 Class A common stock of a portion of their shares to Dentsu in exchange
for cash. Gain or loss should be recognized for U.S. federal income tax purposes
as a result of such sale in an amount equal to the excess of the cash received
in the first step merger over the holder's tax basis in the shares sold to
Dentsu. YOU SHOULD CONSULT YOUR TAX ADVISOR REGARDING THE TAX CONSEQUENCES OF
THE MERGERS TO YOU.

OWNERSHIP INTEREST OF BCOM3 STOCKHOLDERS IN THE COMBINED COMPANY

     On a non-diluted basis, former Bcom3 Class A stockholders will own
approximately 14.1% of the outstanding shares of Publicis and approximately 9.0%
of Publicis's outstanding voting power, and Dentsu will own approximately 14.6%
of the outstanding shares of Publicis and approximately 15.0% of Publicis's
outstanding voting power. This information was calculated by allocating to
Dentsu that number of shares subject to division into usufructs and legal title
and not allocating any portion of such shares to the former Bcom3 Class A
stockholders (recognizing Dentsu's ownership of the legal title to and voting
interests in such shares for a period of two years after the closing date of the
mergers). The calculation of outstanding shares of Publicis includes
approximately 4.8 million shares held in Publicis's treasury. These treasury
shares cannot be voted pursuant to French law and therefore were not included in
the calculation of Publicis's outstanding

                                        10


voting power. In addition, you should note that this information is based on the
number of Bcom3 and Publicis shares outstanding on April 30, 2002 and does not
take into account any other shares which may be issued after this date and
before completion of the mergers as allowed by the Publicis/Bcom3 merger
agreement.

STOCKHOLDER VOTE REQUIRED TO APPROVE THE MERGERS

     Approval of both mergers requires the affirmative vote of a majority of the
outstanding shares of Bcom3's Class A and Class B common stock, voting together
as a single class. As of the record date, Bcom3's directors, executive officers
and their affiliates beneficially owned in the aggregate approximately 32% of
Bcom3's outstanding common stock entitled to vote on the mergers.

     The Publicis/Bcom3 merger and certain corporate actions by Publicis related
to that merger require approval by the affirmative vote of two thirds of the
Publicis ordinary shares present or represented at a Publicis shareholder
meeting.

SUPPORT AGREEMENTS (SEE PAGE 86)

     In connection with the Publicis/Bcom3 merger agreement, certain Publicis
shareholders representing about 45% of the voting power of all Publicis shares,
and certain Bcom3 stockholders (including Dentsu) representing about 31% of the
voting power of all Bcom3 shares, in each case as of April 30, 2002, have agreed
to vote in favor of the Publicis/ Bcom3 merger.

SHAREHOLDERS AGREEMENTS AND ALLIANCE AGREEMENT (SEE PAGES 87 THROUGH 91)

     In connection with the Publicis/Bcom3 merger, Dentsu will enter into a
shareholders agreement and an alliance agreement with Publicis, and into a
shareholders agreement with Madame Badinter. Pursuant to the Publicis/Dentsu
shareholders agreement, Dentsu will agree, among other things, to be subject to
a "standstill" limiting its ownership of Publicis to the number of ordinary
shares that entitles it to 15% of the voting power of Publicis. The
Publicis/Dentsu alliance agreement will provide for the establishment of a
global strategic alliance between Publicis and Dentsu. Dentsu will also enter
into a shareholders agreement with Madame Badinter regarding the voting of
Dentsu's and Madame Badinter's Publicis shares and other matters relating to
their ownership of Publicis shares after completion of the mergers.

APPRAISAL RIGHTS (SEE PAGES 47 THROUGH 49)

     Holders of Bcom3 common stock who do not vote in favor of or consent to one
or both of the mergers and do not wish to accept the first step merger
consideration and/or the Publicis/Bcom3 merger consideration have appraisal
rights under Delaware law. Pursuant to the stock purchase agreement, the amount
in cash that Bcom3 Class A stockholders are entitled to receive in any appraisal
proceeding is limited to the number of their shares multiplied by the Per Share
Book Value (as such term is defined in the stock purchase agreement between
Bcom3 and each Class A stockholder) of Bcom3, as determined in accordance with
the stock purchase agreement. The Per Share Book Value as of December 31, 2001
was $26.30 for former stockholders of The Leo Group and $7.38 for former
stockholders of The MacManus Group. For a complete description of your appraisal
rights, please see the discussion under the caption "The Mergers -- Appraisal
Rights."

BOARD COMPOSITION AND RELATED MATTERS AFTER THE MERGERS (SEE PAGES 96 THROUGH
103)

     Following the mergers, Roger A. Haupt, the current chairman and CEO of
Bcom3, will join the Publicis management board as an additional member and will
serve as the President and Chief Operating Officer of Publicis. In addition,
Messrs. Narita and Oshima, as Dentsu designees, will serve on the Publicis
supervisory board after completion of the mergers.

THE INTERESTS OF DIRECTORS AND OFFICERS IN THE MERGERS MAY DIFFER FROM YOUR
INTERESTS (SEE PAGES 52 THROUGH 56)

     When you consider the mergers, you should be aware that a number of Bcom3
and Publicis directors and officers may have interests in the mergers that may
be different from, or in addition to, yours. These interests are described
starting on page 52.

                                        11


CONDITIONS TO COMPLETION OF THE MERGERS (SEE PAGES 68, 69, 80 AND 81)

     The completion of the mergers depends upon meeting a number of conditions,
including the following:

     - approval of the merger agreements and the mergers by the stockholders of
       Bcom3;

     - approval of the Publicis/Bcom3 merger agreement and related corporate
       matters by the shareholders of Publicis;

     - absence of any law or court order prohibiting the mergers;

     - receipt of all material regulatory approvals for the mergers, including
       antitrust approvals in the United States and Europe;

     - receipt of legal opinions relating to certain tax matters; and

     - holders of not more than 5% of the outstanding Bcom3 common stock having
       exercised appraisal rights.

     The prior completion of the first step merger is a condition to the
completion of the Publicis/ Bcom3 merger, and the satisfaction or waiver of the
closing conditions to the Publicis/Bcom3 merger is a condition to the closing of
the first step merger.

REGULATORY APPROVALS (SEE PAGES 49 AND 50)

     Publicis and Bcom3 are not required to close the Publicis/Bcom3 merger
unless the regulatory conditions to completion of the mergers, including the
requisite antitrust clearances, are satisfied.

     Publicis and Bcom3 filed the required notification under the
Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, which is
referred to in this document as the HSR Act, on April 11, 2002. Publicis and
Bcom3 expect to file the merger notification with the European Commission
shortly. Publicis and Bcom3 are currently investigating whether filings in other
jurisdictions are necessary and intend to make any such filings if required.

THE MERGER AGREEMENTS MAY BE TERMINATED (SEE PAGES 69, 82 AND 83)

     Either Publicis or Bcom3 can terminate the Publicis/Bcom3 merger agreement
if any of the following occurs:

      (1) the merger is not completed by September 7, 2002, or by December 7,
          2002 if the reason for not closing by September 7, 2002 is that the
          regulatory conditions specified in the Publicis/Bcom3 merger agreement
          have not been satisfied (each date is referred to in this document as
          an "outside date");

      (2) the Publicis or Bcom3 stockholders do not give the required approvals;

      (3) a final and nonappealable law or court order prohibits the
          Publicis/Bcom3 merger; or

      (4) there is a material breach by the other party of the representations
          and warranties in the Publicis/Bcom3 merger agreement which is not
          cured.

In addition, Bcom3 can terminate the Publicis/ Bcom3 merger agreement if:

      (5) the Publicis supervisory board or management board changes its
          recommendation of the Publicis/Bcom3 merger in a manner adverse to
          Bcom3;

      (6) the Publicis supervisory board or management board recommends another
          acquisition proposal to its shareholders; or

      (7) a tender offer for 50% or more of the outstanding Publicis shares is
          commenced, and the management or supervisory board of Publicis fails
          to recommend against or takes no position with respect to the tender
          offer.

Similarly, Publicis can terminate the Publicis/ Bcom3 merger agreement if:

      (8) the Bcom3 board changes its recommendation of the Publicis/Bcom3
          merger in a manner adverse to Publicis;

      (9) the Bcom3 board recommends another acquisition proposal to its
          stockholders; or

     (10) a tender offer for 50% or more of the outstanding Bcom3 shares is
          commenced, and the board of directors of Bcom3 fails to recommend
          against or

                                        12


          takes no position with respect to the tender offer.

     The board of directors of Bcom3 and the supervisory board and management
board of Publicis can also mutually agree to terminate the Publicis/ Bcom3
merger agreement, even if the merger has been approved by each company's
stockholders.

     The first step merger agreement can be terminated by Bcom3 or Dentsu upon
termination of the Publicis/Bcom3 merger agreement.

FEES MAY BE PAYABLE ON TERMINATION (SEE PAGES 83 AND 84)

     Bcom3 must pay Publicis a termination fee of $90 million in cash in the
following circumstances:

     - the Publicis/Bcom3 merger agreement is terminated as described under
       items (8), (9) or (10) above;

     - the Publicis/Bcom3 merger agreement is terminated as described under item
       (2) above because the Bcom3 stockholders fail to approve the merger;
       prior to the Bcom3 stockholder meeting a competing acquisition proposal
       is made for Bcom3; and within 12 months after the termination of the
       Publicis/Bcom3 merger agreement, Bcom3 enters into a definitive agreement
       for any acquisition proposal or such a transaction is completed; or

     - the Publicis/Bcom3 merger agreement is terminated as described under item
       (1) above; prior to the applicable outside date, a competing acquisition
       proposal is made for Bcom3; and within 12 months after the termination of
       the Publicis/Bcom3 merger agreement, Bcom3 enters into a definitive
       agreement for any acquisition proposal or such a transaction is
       completed.

     Publicis must pay Bcom3 a termination fee of $90 million in cash in the
following circumstances:

     - the Publicis/Bcom3 merger agreement is terminated as described under
       items (5), (6) or (7) above;

     - the Publicis/Bcom3 merger agreement is terminated as described under item
       (2) above because the Publicis stockholders fail to approve the merger;
       prior to the Publicis stockholder meeting a competing acquisition
       proposal is made for Publicis; and within 12 months after the termination
       of the Publicis/Bcom3 merger agreement, Publicis enters into a definitive
       agreement for any acquisition proposal or such a transaction is
       completed; or

     - the Publicis/Bcom3 merger agreement is terminated as described under item
       (1) above; prior to the applicable outside date, a competing acquisition
       proposal is made for Publicis; and within 12 months after the termination
       of the Publicis/Bcom3 merger agreement, Publicis enters into a definitive
       agreement for any acquisition proposal or such a transaction is
       completed.

                                        13


CURRENCIES AND EXCHANGE RATES

     References in this document to "U.S. dollars," "dollars" and "$" are to the
currency of the United States and references to "euros" and "E" are to the
currency of the European Union. Solely for your convenience, this proxy
statement/prospectus contains translations of euro amounts into U.S. dollars at
specified rates. You should not take these translations as assurances that the
translated euro amounts represent current U.S. dollar amounts or that euro
amounts have been, could have been or could be converted into U.S. dollars at
the rate indicated or at any other rate, at any time.

     Under the provisions of the Treaty on European Union negotiated at
Maastricht in 1991 and signed by the then 12 member states of the European Union
in early 1992, a European Monetary Union, known as EMU, was implemented on
January 1, 1999 and a single European currency, known as the euro, was
introduced. The following 12 member states participate in EMU and have adopted
the euro as their national currency: Austria, Belgium, Finland, France, Germany,
Greece, Ireland, Italy, Luxembourg, The Netherlands, Portugal and Spain. The
legal rate of conversion between the French franc and the euro was fixed on
December 31, 1998 at E1.00 = FF 6.55957, and we have translated French francs
into euros at that rate.

     In this proxy statement/prospectus unless otherwise stated, euros have been
translated, solely for your convenience, into U.S. dollars at a rate of $0.88
per E1.00, the noon buying rate in New York City on December 31, 2001 for cable
transfers in euros as certified for customs purposes by the Federal Reserve Bank
of New York. On May 2, 2002, the latest practicable date for which exchange rate
information was available before the filing of this proxy statement/prospectus,
the noon buying rate in New York City for cable transfers in euros as certified
for customs purposes by the Federal Reserve Bank of New York was $0.9062 per
E1.00.

     The period end, average and range of high and low U.S. dollar/French franc
exchange rates for 1997 and 1998 and U.S. dollar/euro exchange rates for the
three years ended December 31, 2001 are presented in the section entitled
"Exchange Rates" on page 186.

                                        14


                SELECTED HISTORICAL CONSOLIDATED FINANCIAL DATA

                              PUBLICIS GROUPE S.A.

     The selected historical consolidated financial data of Publicis presented
below for the fiscal years ended December 31, 2001, 2000 and 1999 were derived
from Publicis's historical consolidated financial statements and the related
notes contained in Publicis's Annual Report on Form 20-F for the fiscal year
ended December 31, 2001, which is incorporated by reference into this proxy
statement/prospectus. In addition, Publicis's selected historical consolidated
financial data below for the fiscal years ended December 31, 1998 and 1997 were
derived from Publicis's audited historical financial statements and the related
notes for the fiscal years 1998 and 1997. You should read the selected financial
data below in conjunction with these financial statements and notes. The
financial statements have been prepared in accordance with French GAAP, which
differs in certain significant respects from U.S. GAAP. Note 29 to Publicis's
consolidated financial statements as of December 31, 2001 describes the
principal differences between French GAAP and U.S. GAAP as they relate to
Publicis. The information below and Publicis's consolidated financial statements
are reported in euros. For your convenience, we have also presented U.S. dollar
amounts for fiscal year 2001, calculated at the rate of (a) U.S. $0.8813 per
E1.00, which was the noon buying rate at December 31, 2001, with respect to the
balance sheet data, and (b) U.S. $0.8956 per E1.00, which was the average
exchange rate for 2001, with respect to the income statement data. Historical
financial information may not be indicative of future performance.



                                        1997(2)   1998(2)   1999    2000(3)   2001         2001
                                        -------   -------   -----   -------   -----   ---------------
                                           (IN E MILLIONS EXCEPT PER SHARE DATA       (IN $ MILLIONS
                                                  AND AS OTHERWISE NOTED)               EXCEPT PER
                                                                                      SHARE DATA AND
                                                                                       AS OTHERWISE
                                                                                          NOTED)
                                                                    
INCOME STATEMENT DATA:
  Revenue.............................     663       851    1,042    1,770    2,434       $2,180
  AMOUNTS IN ACCORDANCE WITH FRENCH
     GAAP
  Operating income....................      86       116      156      275      342          306
  Group net income....................      35        47       74      128      151          135
  Basic earnings per share(1).........    0.51      0.59     0.85     1.18     1.09         0.98
  Diluted earnings per share(1).......    0.47      0.56     0.84     1.15     1.08         0.97
  Dividends per share(1)..............    0.08      0.12     0.17     0.20     0.22         0.20
  AMOUNTS IN ACCORDANCE WITH U.S. GAAP
  Group net income....................      --        --       73       34     (647)        (579)
  Basic earnings per share(1).........      --        --     0.84     0.31    (4.76)       (4.26)
  Diluted earnings per share(1).......      --        --     0.83     0.31    (4.76)       (4.26)
BALANCE SHEET DATA:
  AMOUNTS IN ACCORDANCE WITH FRENCH
     GAAP
  Tangible and intangible assets,
     net..............................     255       383      437    1,303    1,618       $1,426
  Total assets........................   1,290     1,604    2,077    4,130    4,896        4,315
  Bank borrowings and overdrafts
     (short and long-term)............     124       124      212      901    1,069          942
  Shareholders' equity................     240       314      345      299      283          249
  AMOUNTS IN ACCORDANCE WITH U.S. GAAP
  Shareholders' equity................      --        --      580    2,622    1,890        1,666


---------------

(1) Per share data have been adjusted to reflect the 10-for-1 stock split that
    occurred on August 29, 2000.

(2) Amounts have been restated from French francs into euros using the exchange
    rate set by the Council of the European Union for use as of January 1, 1999
    of E1 = FF 6.55957.

(3) 2000 amounts include the operations of Saatchi & Saatchi for the period from
    the acquisition date in September 2000 through December 31, 2000.

                                        15


                               BCOM3 GROUP, INC.

     The following selected financial data of Bcom3 should be read in
conjunction with its financial statements and notes included elsewhere in this
proxy statement/prospectus. The financial data below were prepared in accordance
with U.S. GAAP. Historical financial information may not be indicative of
Bcom3's future performance.



                                         LEO BURNETT WORLDWIDE, INC.             BCOM3 GROUP, INC.
                                   ---------------------------------------   -------------------------
                                   (FORMERLY KNOWN AS THE LEO GROUP, INC.)   YEARS ENDED DECEMBER 31,
                                            (PREDECESSOR COMPANY)
                                          YEARS ENDED DECEMBER 31,
                                   ---------------------------------------   -------------------------
                                      1997          1998          1999         2000(5)        2001
                                   -----------   -----------   -----------   -----------   -----------
                                                 (IN $ THOUSANDS EXCEPT PER SHARE DATA)
                                                                            
OPERATING DATA:
  Revenue........................  $  811,300    $  831,100    $  934,200    $1,833,727    $1,917,343
  Nonrecurring charge(1).........  $       --    $       --    $       --    $   71,889    $       --
  Amortization of
     intangibles(2)..............  $    1,900    $    5,700    $    8,300    $   71,468    $   78,256
  Restructuring and other special
     charges.....................  $       --    $       --    $       --    $       --    $   20,252
  Net income (loss)..............  $   17,000    $   22,700    $   28,500    $  (65,613)   $   26,081
  Net loss per common share,
     basic and diluted(3)........  $       --    $       --    $       --    $   (36.34)   $   (11.36)
  Dividends declared per common
     share(4)....................  $       --    $       --    $     0.60    $       --    $     0.25
  Cash distributions to S
     corporation stockholders....  $   19,976    $   11,901    $       --    $       --    $       --
BALANCE SHEET DATA:
  Working capital................  $  137,200    $   44,200    $   53,900    $  264,116    $ (141,655)
  Total assets...................  $1,258,500    $1,338,000    $1,601,000    $4,433,879    $4,106,439
  Long-term obligations:
     Long-term debt less current
       maturities................  $    4,900    $    7,800    $    2,600    $  389,128    $    9,450
     Real estate finance
       obligation................  $  219,500    $  214,200    $  203,400    $  195,321    $  187,714
     Deferred compensation and
       accrued retirement
       benefits..................  $   49,400    $   46,700    $   45,100    $  117,749    $  110,309
     Mandatorily redeemable
       stock.....................  $  157,800    $  151,200    $  195,100    $  239,126    $  301,494


---------------

(1) The nonrecurring charge (with no associated tax benefit) is related to a Leo
    Burnett stock redemption offer made in connection with the business
    combination which created Bcom3. See Note 8 to the Consolidated Financial
    Statements of Bcom3 for additional information.

(2) Of this amount, $64.9 million and $69.5 million represent the amortization
    charge for the years ended December 31, 2000 and 2001, respectively, which
    resulted from the business combination. The remainder primarily represents
    goodwill amortization related to other acquisitions.

(3) Net loss per common share is calculated only on the outstanding Class B
    common stock, which was issued to Dentsu in March 2000 in connection with
    its investment in Bcom3. All Class A common stock is treated as Mandatorily
    redeemable stock and is excluded from the calculation.

(4) Dividends declared per common share for the year ended December 31, 1999
    exclude distributions to stockholders when Leo Burnett was a Subchapter S
    corporation. These distributions were primarily made to cover the
    stockholders' tax liabilities with respect to the flow-through of S
    corporation income to their individual income tax returns.

(5) The 2000 results include 11 months for MacManus and a full year for Leo
    Burnett.

                                        16


             UNAUDITED PRO FORMA CONDENSED SELECTED FINANCIAL DATA

     Publicis and Bcom3 are providing the following pro forma consolidated
financial data to give you a better picture of what the results of operations
and financial position of the combined businesses of Publicis and Bcom3 might
have looked like had the mergers occurred on an earlier date. We are providing
this information for illustrative purposes only. This information does not
purport to represent what the results of operations or financial position of
Publicis would have been if the mergers had actually occurred on that earlier
date. This information is also not necessarily indicative of what Publicis's
future operating results or consolidated financial position will be.

     See "Publicis Unaudited Pro Forma Condensed Consolidated Financial
Information" beginning on page 106 for a more detailed explanation of this
analysis.

BASIS OF PREPARATION

     The unaudited pro forma condensed consolidated financial information has
been prepared in accordance with French GAAP, which differs in certain respects
from U.S. GAAP. See Note 29 to the financial statements included in Publicis's
Annual Report on Form 20-F for the year ended December 31, 2001 for a
description of the principal differences between French GAAP and U.S. GAAP as
they relate to Publicis. The unaudited pro forma condensed consolidated
financial information has been derived from: (1) the historical consolidated
balance sheet of Publicis at December 31, 2001 from Publicis's Annual Report on
Form 20-F for the fiscal year 2001 incorporated herein by reference, (2) the
historical consolidated balance sheet of Bcom3 at December 31, 2001 from Bcom3's
Annual Report on Form 10-K for the year ended December 31, 2001, (3) the
historical consolidated income statement of Publicis for the year ended December
31, 2001, (4) the historical consolidated income statement of Bcom3 for the year
ended December 31, 2001, (5) certain reclassifications to align Bcom3's
historical financial information to Publicis's presentation under French GAAP,
(6) unaudited adjustments to align Bcom3's historical financial information with
Publicis's disclosed accounting policies under French GAAP, and (7) the
unaudited pro forma adjustments described in the notes to the unaudited pro
forma condensed consolidated financial information.

     Publicis intends to account for the merger using the "purchase" method of
accounting for business combinations under French GAAP as well as U.S. GAAP. The
pro forma consolidated financial data has been prepared on this basis.

                                        17


UNAUDITED PRO FORMA INCOME STATEMENT DATA

     The unaudited pro forma income statement data for the year ended December
31, 2001 assume that the mergers took place on January 1, 2001.



                                                        YEAR ENDED           YEAR ENDED
                                                     DECEMBER 31, 2001    DECEMBER 31, 2001
                                                     -----------------   -------------------
                                                      (IN E THOUSANDS      (IN $ THOUSANDS
                                                     EXCEPT PER SHARE     EXCEPT PER SHARE
                                                           DATA)              DATA)(1)
                                                                   
AMOUNTS UNDER FRENCH GAAP
Revenue............................................       E4,592               $4,113
Operating income...................................          592                  530
Group net income...................................          151                  135
Basic earnings per share...........................         0.75                 0.67
Dividends per share................................         0.18                 0.17
AMOUNTS UNDER U.S. GAAP
Revenue............................................       E4,575               $4,097
Operating income...................................         (319)                (286)
Group net income...................................         (603)                (540)
Basic earnings per share...........................        (3.17)               (2.84)
Dividends per share................................         0.18                 0.16


---------------

(1) Average exchange rate for 2001 used: U.S. $0.8956 per E1.00.

UNAUDITED PRO FORMA BALANCE SHEET DATA

     The unaudited pro forma balance sheet data we provide below assume that the
mergers took place on December 31, 2001.



                                                           AS OF                AS OF
                                                     DECEMBER 31, 2001    DECEMBER 31, 2001
                                                     -----------------   -------------------
                                                     (IN E THOUSANDS)    (IN $ THOUSANDS)(1)
                                                                   
AMOUNTS UNDER FRENCH GAAP
Current assets.....................................       E 5,908              $ 5,207
Tangible and intangible assets, net................         6,466                5,698
Total assets.......................................        12,374               10,905
Bank borrowings and overdrafts (short- and
  long-term).......................................         2,203                1,942
Shareholders' equity...............................         2,857                2,518
AMOUNTS UNDER U.S. GAAP
Currents assets....................................         5,772                5,087
Tangible and intangible assets, net................         9,220                8,126
Total assets.......................................        14,992               13,212
Total debt (short- and long-term)..................         1,795                1,582
Shareholders' equity...............................         5,353                4,718


---------------

(1) Exchange rate on December 31, 2001 is used: U.S. $0.8813 per E1.00.

                                        18


COMPARATIVE PER SHARE DATA

     We present below historical and pro forma per share data and pro forma
equivalent per share data of Publicis and Bcom3 to reflect the completion of the
mergers, based upon the historical financial results of Publicis and Bcom3. The
pro forma data are not necessarily indicative of the results of future
operations or the actual results that would have occurred had the mergers been
completed at the beginning of the period presented. You should read the data
presented below together with the audited historical consolidated financial
statements, including applicable notes, of Publicis contained in the Annual
Report on Form 20-F for Publicis's 2001 fiscal year that are incorporated herein
by reference, the audited historical consolidated financial statements,
including applicable notes, of Bcom3 that are included elsewhere in this proxy
statement/prospectus, and the "Publicis Unaudited Pro Forma Condensed
Consolidated Financial Information" appearing in this proxy statement/prospectus
beginning on page 106. For the selected French GAAP amounts we present below,
Bcom3's historical audited financial position and results of operations include
unaudited adjustments to restate the amounts in French GAAP and conform with
Publicis's disclosed accounting policies under French GAAP as described in the
Notes to the Unaudited Pro Forma Condensed Consolidated Financial Information.
The amount of cash dividends per Publicis share reflects the E.22 dividend that
Publicis expects to pay to holders of its stock as of February 28, 2002 in
respect of the year ended December 31, 2001.



                                                              YEAR ENDED DECEMBER 31, 2001
                                               -----------------------------------------------------------
                                                                                                   PRO
                                                                                  PRO FORMA       FORMA
                                               HISTORICAL PER   HISTORICAL PER     COMBINED     EQUIVALENT
                                                  PUBLICIS          BCOM3        PER PUBLICIS   PER BCOM3
                                                  ORDINARY          COMMON         ORDINARY       COMMON
                                                   SHARE            SHARE           SHARE         SHARE
                                               --------------   --------------   ------------   ----------
                                                                                    
AMOUNTS UNDER FRENCH GAAP
  Income from continuing operations:
     Basic...................................      E 1.09           E 1.28          E 0.75        $ 1.46
     Diluted.................................        1.08             1.28            0.67          1.31
  Book value.................................        2.03            75.55           14.59         28.04
AMOUNTS UNDER U.S. GAAP
  Income from continuing operations:
     Basic...................................       (4.39)            1.49           (3.17)        (6.19)
     Diluted.................................       (4.39)            1.49           (3.17)        (6.19)
  Book value.................................       13.54            58.33           27.33         52.53
CASH DIVIDENDS DECLARED......................        0.22             0.28            0.18          0.36


     SEE PAGE 104 FOR HISTORICAL DIVIDEND DATA FOR PUBLICIS AND BCOM3 UNDER THE
CAPTION "COMPARATIVE MARKET PRICE AND DIVIDEND DATA."

MARKET PRICE DATA (SEE PAGE 104)

     We present below the per share closing prices for Publicis ordinary shares
as quoted on the Premier Marche of Euronext Paris. These prices are presented
for March 6, 2002, the last trading day before the public announcement of the
signing of the merger agreements, and May 2, 2002, the latest practicable date
before filing this proxy statement/prospectus. The Bcom3 common stock has not
been and is not currently publicly traded.



                                                               PUBLICIS
                                                               ORDINARY
                                                                SHARE
                                                                PRICE
                                                               --------
                                                            
March 6, 2002...............................................    E34.65
May 2, 2002.................................................    E32.70


                                        19


     BCOM3 STOCKHOLDERS ARE URGED TO OBTAIN CURRENT MARKET QUOTATIONS FOR
PUBLICIS ORDINARY SHARES BEFORE MAKING A DECISION WITH RESPECT TO THE MERGERS.

RATIO OF EARNINGS TO FIXED CHARGES

     Publicis's ratio of earnings to fixed charges has been as follows:



                                                           YEAR ENDED DECEMBER 31,
                                                       --------------------------------
                                                       1997   1998   1999   2000   2001
                                                       ----   ----   ----   ----   ----
                                                                    
Ratio of Earnings to Fixed Charges...................  10.5   9.1    10.4   6.0    3.5
                                                       ----   ---    ----   ---    ---


     For the purpose of computing Publicis's ratio of earnings to fixed charges,
earnings consist of net group income before income taxes, minority interests and
fixed charges. Fixed charges consist of interest (including capitalized
interest) on all indebtedness, and that portion of rental expense which we
believe to be representative of an interest factor.

     During the period from January 1, 1997 until March 31, 2002, no shares of
Publicis preferred stock were issued or outstanding, and during that period
Publicis did not pay any preferred stock dividends.

DEREGISTRATION OF BCOM3 COMMON SHARES FOLLOWING THE MERGER

     After the completion of the mergers, Bcom3 common shares will be
deregistered under the Exchange Act.

                                        20


                      RISK FACTORS RELATING TO THE MERGERS

     By voting in favor of the mergers, you will be choosing to invest in
Publicis ordinary shares and other Publicis securities. An investment in these
shares and other securities involves a high degree of risk. In addition to the
other information contained in or incorporated by reference into this document,
you should carefully consider the following risk factors in deciding whether to
vote for the matters presented in connection with the mergers.

     BCOM3'S STOCKHOLDERS WILL RECEIVE A FIXED NUMBER OF PUBLICIS SECURITIES IN
THE MERGERS EVEN IF THE MARKET VALUE OF PUBLICIS ORDINARY SHARES CHANGES.

     Upon the completion of the mergers, each share of Bcom3 common stock will
be exchanged for a fixed number of Publicis securities. There will be no
adjustment to the amount of these securities to be issued to Bcom3 stockholders
for changes in the market price of Publicis ordinary shares, and neither
Publicis nor Bcom3 may terminate the merger agreement solely because of changes
in the market price of Publicis ordinary shares. Accordingly, the value of the
securities you receive upon completion of the mergers at any time on or after
the completion of the mergers (including the time at which such securities
become freely transferable), especially the Publicis ordinary shares, the ORAs
and the warrants, will depend on the market value of Publicis ordinary shares at
such time and may decrease from the date you submit your proxy or instruction
card.

     The share price of Publicis ordinary shares is by nature subject to the
general price fluctuations in the market for publicly-traded equity securities
and has experienced volatility in the past. Among the factors which may
contribute to these price fluctuations and volatility are prevailing interest
and currency exchange rates, the rate at which Publicis pays dividends, the
financial condition and the prospects of Publicis and other circumstances beyond
its control, including general economic conditions.

     Because the price of Publicis ordinary shares does fluctuate, and because
the value of the Publicis securities you receive in connection with the merger
depends, at least in part, on the market value of the Publicis ordinary shares,
the amount of cash which you could actually receive for any of the securities
offered in connection with the Publicis/Bcom3 merger at the time such securities
become available for sale may differ significantly from the amount which you
could have received if you had been able to sell the securities on the date you
submit your proxy or instruction card, at the time of the closing of the mergers
or at any time thereafter. Neither Publicis nor Bcom3 can predict or give
assurances as to the market price of Publicis ordinary shares at any time before
or after the mergers. For historical and current market prices of the Publicis
ordinary shares, see "Comparative Market Price and Dividend Data" on page 104.

     THE PUBLICIS SECURITIES YOU RECEIVE IN THE MERGER WILL BE SUBJECT TO
TRANSFER RESTRICTIONS.

     The Publicis/Bcom3 merger agreement provides that the Publicis ordinary
shares and usufructs that are part of the merger consideration will (subject to
certain limited exceptions) become transferable only on the following schedule:
25% after six months, 50% after 12 months, 75% after 18 months, and 100% after
24 months, all measured from the closing date of the mergers. For purposes of
calculating these blocks, the Publicis ordinary shares will become transferable
first, and the usufructs will become transferable last. The ORAs and warrants
that are part of the merger consideration will become transferable on the
following schedule: 25% after 30 months, 50% after 36 months, 75% after 42
months and 100% after 48 months, all measured from the closing date of the
mergers. Prior to the expiration of each of these lock-up periods, holders of
Bcom3 Class A common stock will be prohibited from selling their Publicis
securities. When those securities become transferable, they will be subject to
certain additional orderly marketing requirements concerning the conditions
under which Class A stockholders can sell their securities on the public
markets. These requirements will cease to apply to the Publicis ordinary shares
on the 30-month anniversary of the closing date of the mergers and to the ORAs
and warrants on the 54-month anniversary of the closing date of the mergers.
These restrictions are described in more detail under the caption "Transfer
Restrictions on Publicis Securities". The transfer restrictions may require that
stockholders hold the securities for a longer period than they desire and, if
Publicis's stock price were to decline, sell at a lower price than they would
have been able to receive if the securities had been freely transferable at the
time of the closing of the mergers or in

                                        21


the period thereafter during which these restrictions apply. In addition, the
requirements imposed upon the public sale of the securities once they become
transferable (i.e., until the 30-month anniversary or the 54-month anniversary
of the closing, as applicable) may, in certain circumstances, result in Class A
stockholders being unable to sell securities in the amounts and at the price
desired on the public market at a time of their choosing to choose a precise
date or price for sale of their securities. In any event, any expected value for
the securities portion of the Class A merger consideration may not be realizable
when Bcom3 stockholders are free to transfer such securities.

     A TRADING MARKET FOR THE ORAS OR THE WARRANT PORTION OF THE OBSAS MAY NOT
DEVELOP.

     Although Publicis has agreed to apply to have the ORAs and the warrants
admitted for trading on Euronext Paris within five business days after the
closing date, they are new issues for which there is currently no active trading
market and there is no guarantee that a market in these securities will develop.
There can be no assurance that any market that may develop once the ORAs and
warrants become free of transfer restrictions will be sustained, nor can there
be any assurance as to the prices at which the ORAs and warrants will trade. It
is anticipated, in any event, that the ORAs would likely trade at a discount to
the trading price of Publicis ordinary shares due to, among other reasons, the
lack of liquidity of the trading market for the ORAs and warrants. The amount of
this discount cannot be estimated, but it may be significant. The price in U.S.
dollars of the ORAs over time would depend on a number of factors, including the
price and volatility of the Publicis ordinary shares and the rate at which
Publicis pays dividends. Other factors include prevailing interest and currency
exchange rates, the market for the ORAs and similar securities, the remaining
life of the ORAs, the financial condition and the prospects of Publicis and
other circumstances beyond Publicis's control, including general economic
conditions. Similarly, the price of the warrants in U.S. dollars over time would
depend on a number of factors, including the price and volatility of Publicis
ordinary shares, the financial condition and the prospects of Publicis, the rate
at which Publicis pays dividends, the prevailing interest and currency exchange
rates, the market for the warrants and similar securities, the remaining life of
the warrants and other circumstances beyond Publicis's control, including
general economic conditions.

     THERE IS NO CERTAINTY AS TO THE AMOUNT OF NET CASH PROCEEDS THAT WILL
RESULT FROM THE SALE OF THE DEBT PORTION OF THE OBSAS OR THE TIMING OF THE SALE.

     The marketing agent will use reasonable best efforts to sell the debt
portion of the OBSAs (referred to herein as the "notes") at or after the
effective time of the Publicis/Bcom3 merger. Prior to the effective time of the
Publicis/Bcom3 merger, the Bcom3 board will function as the marketing agent.
There can be no certainty as to when the notes will be sold or the amount of net
cash proceeds that will result from the sale. In addition, the notes may be sold
in stages, and so even if some of the notes were sold at or promptly after the
closing, the balance may not be sold, and your receipt of the net cash proceeds
of such sale may be delayed, until well after the closing date of the mergers.

     The amount of net cash proceeds which holders of Bcom3 common stock will
receive from any such sales will depend on many factors, including market
conditions and market demand for the notes and the financial condition, credit
profile and prospects of Publicis. The impact of each of these factors on the
net cash proceeds from the sale or sales of the notes will vary over time and
may result in differing amounts of net cash proceeds for notes sold at different
times. Regardless of when the sale or sales occur, any net cash proceeds
generated from such sales will likely be substantially less than the principal
amount of the notes because of the 2.75% interest rate and other factors.

     THE PERFORMANCE OF THE COMBINED COMPANY WILL BE AFFECTED BY ITS ABILITY TO
RETAIN KEY PERSONNEL.

     Because Publicis's and Bcom3's respective employees, including their
creative, research, media, account and practice group specialists, and their
skills and relationships with clients are among our most important assets, the
performance of the combined company will be affected by our ability to retain
these employees after the completion of the mergers.

                                        22


     Upon completion of the mergers, all holders of Bcom3 employee stock options
will receive, upon cancellation of each stock option, cash in an amount equal to
the immediate U.S. dollar cash value of the blended merger consideration per
Class A share paid in both mergers, as determined in good faith by the Bcom3
board, less the exercise price of the option. Upon cancellation of their stock
options and the immediate receipt of this cash payment, employees of Bcom3 who
formerly held employee stock options subject to a five-year vesting period may
have less of an incentive to remain with Bcom3.

     Bcom3 currently has contractual rights to repurchase Class A common stock
at the Per Share Book Value (as such term is defined in the stock purchase
agreement between Bcom3 and each Class A stockholder) of such stock from holders
who resign their employment. Bcom3 believes this repurchase right has served as
an incentive for some employee stockholders to remain with the company. In
connection with the mergers, it is anticipated that Bcom3 will waive its right
to repurchase the Class A common stock from its stockholders.

     Publicis and Bcom3 cannot assure you that employees of Publicis or Bcom3,
including senior executives and key employees, will not terminate their
employment in connection with or after completion of the mergers. If the
combined company is unable to retain Publicis's and Bcom3's senior executives
and key employees, or attract qualified personnel to replace any employees who
leave, the business of the combined company may be materially and adversely
affected.

     THE PERFORMANCE OF THE COMBINED COMPANY WILL BE AFFECTED BY ITS ABILITY TO
RETAIN THE EXISTING CLIENTS OF PUBLICIS AND BCOM3 AND ATTRACT NEW CLIENTS.

     Publicis and Bcom3 believe that the structure of the combined company and
other actions taken will ensure no such conflicts of interest will be created in
connection with the mergers. However, the combined company's ability to retain
existing clients and attract new clients may, in some cases, be limited by
clients' policies on conflicts of interest. These policies, which are determined
by clients and may vary substantially among them, can in some cases prevent one
agency and, in limited circumstances, different agencies within the same group,
from performing similar services for competing products or companies. There can
be no assurance that some clients will not terminate or diminish their
relationships with agencies of the combined company because of conflicts of
interest which they perceive in the combination. Moreover, because of the
combined company's larger number of clients, there could be a greater likelihood
of conflict with potential new clients in the future. If the combined company
fails to maintain existing clients or attract new clients, its business may be
materially and adversely affected.

     THE COMBINED COMPANY MAY NOT REALIZE EXPECTED GROWTH SYNERGIES OR COST
SAVINGS.

     Publicis expects that the merger will result in growth synergies, cost
savings and other benefits to the combined company. Publicis and Bcom3 also
expect the combined company to realize the benefits described below under the
caption "The Mergers -- Publicis's Reasons for the Mergers," "-- Recommendation
of the Special Committee and the Bcom3 Board" and "-- The Special Committee's
Reasons for the Mergers." However, estimates of growth synergies, cost savings
and other potential benefits of the mergers are inherently subject to
significant uncertainties and contingencies, many of which are beyond the
control of Publicis and Bcom3. There can be no assurances that the combined
company will achieve the expected growth synergies, cost savings and other
potential benefits of the mergers, and actual results may vary materially from
estimates. In particular, the combined company's ability to successfully realize
such growth synergies, cost savings and other potential benefits and the timing
of this realization may be affected by a variety of factors, including:

     - the failure to effectively coordinate the operations and personnel of the
       two companies and the diversion of the attention of management to matters
       relating to such coordination;

     - the difficulty of implementing cost savings across its broad geographic
       areas of operations;

     - unexpected events, including major changes in the advertising, marketing
       and communication services industries;

     - resistance from clients of Bcom3 to Publicis's representation of
       competing clients and vice versa; and

     - the failure to retain management and creative personnel.

                                        23


     If the growth synergies, cost savings or other potential benefits that
Publicis expects are not realized or are delayed, the market price of the
Publicis ordinary shares could be adversely affected.

     PROVISIONS IN THE PUBLICIS/BCOM3 MERGER AGREEMENT RELATING TO THE
TERMINATION FEE MAY DISCOURAGE OTHER COMPANIES FROM TRYING TO ACQUIRE BCOM3.

     Bcom3 has agreed to pay a termination fee of $90 million to Publicis under
specified circumstances, including circumstances where a third party other than
Publicis acquires Bcom3 after the termination of the Publicis/Bcom3 merger
agreement or where the Bcom3 board changes its recommendation with respect to
the Publicis/Bcom3 merger. See "The Publicis/Bcom3 Merger
Agreement -- Termination" and "-- Termination Fee." Although the special
committee of Bcom3's board believes that this provision would not preclude bona
fide alternative proposals to acquire Bcom3, this provision may in fact
discourage other companies from attempting to do so. Companies that are
discouraged from trying to acquire Bcom3 as a result of these provisions may
have otherwise been willing to offer greater value to Bcom3 stockholders than
Publicis has offered in the Publicis/Bcom3 merger agreement.

     YOU MAY NOT BE ABLE TO EXERCISE PREEMPTIVE RIGHTS FOR PUBLICIS ORDINARY
SHARES.

     Under French law, shareholders have preemptive rights (droits preferentiels
de souscription) to subscribe for cash for issuances of new shares, or other
securities giving rights, directly or indirectly, to acquire additional shares,
on a pro rata basis. Shareholders may waive their preemptive rights specifically
in respect of any offering, either individually or collectively, at an
extraordinary general meeting. Preemptive rights, if not previously waived, are
transferable during the subscription period relating to a particular offering of
shares and may be quoted on the exchange for such securities in Paris. As a U.S.
holder of Publicis ordinary shares, you may not be able to exercise preemptive
rights for these shares unless a registration statement under the U.S.
Securities Act is effective with respect to such rights or an exemption from the
registration requirements is available.

     If preemptive rights cannot be exercised by you, Publicis will make
arrangements to have your preemptive rights sold and the net proceeds of the
sale paid to you. If such rights cannot be sold for any reason, Publicis may
allow such rights to lapse. In either case, your interest in Publicis will be
diluted, and, if the rights lapse, you will not realize any value from the
granting of preemptive rights.

     YOU MAY NOT BE ABLE TO EFFECT CLAIMS OR ENFORCE JUDGMENTS BROUGHT AGAINST
PUBLICIS FOR ALLEGED VIOLATIONS OF THE U.S. SECURITIES LAWS.

     Publicis is a societe anonyme organized under the laws of France. Almost
all of its directors and officers, as well as certain of the experts named in
this proxy statement/prospectus, are not U.S. residents, and a substantial
portion of its assets and the assets of its directors and officers and these
experts are and will be located outside the United States. Although you would
likely be able to enforce claims against Publicis in French courts of competent
jurisdiction, it may not be possible for you to effect service of process within
the United States upon Publicis or most of these persons, or to enforce
judgments against Publicis or these persons in U.S. courts. Furthermore, there
is doubt as to the enforceability in France, in original actions or in actions
for the enforcement of judgments of U.S. courts, of civil liabilities predicated
solely upon the federal securities laws of the United States. French courts may
not have the requisite jurisdiction to grant the remedies sought in an original
action brought in France based solely upon the U.S. federal securities laws.

     In order to effectively enforce in France judgments of U.S. courts rendered
against French officers and directors (and certain of the experts named in this
proxy statement/prospectus), these persons would have to waive their rights
under Article 15 of the French Civil Code, which provides that citizens of
France may be sued only in France unless they otherwise consent. Publicis is not
aware that any of these persons have waived this right with respect to actions
predicated solely upon U.S. federal securities laws. Furthermore, actions in the
United States could be adversely affected under certain circumstances by the
French law of July 26, 1968, as modified by a law of July 16, 1980, which may
preclude or restrict the obtaining of evidence in France or from French persons
in connection with such actions.

                                        24


     IF HOLDERS OF PUBLICIS SHARES FAIL TO COMPLY WITH THE LEGAL NOTIFICATION
REQUIREMENTS UNDER FRENCH LAW AND PUBLICIS'S STATUTS, THEY COULD BE DEPRIVED OF
SOME OR ALL OF THEIR VOTING RIGHTS AND BE SUBJECT TO A FINE.

     Under Publicis's statuts, if any person who becomes a direct or indirect
holder of more than 1%, or any multiple of 1%, of the share capital or voting
rights of Publicis fails to notify Publicis within 15 days of crossing each 1%
threshold, the holder could be deprived of the voting rights for all shares in
excess of the relevant notification threshold for up to two years, at the
request of any one or more Publicis shareholders owning at least 1% of the share
capital of Publicis. In addition, French law requires any person who acquires
more than 5%, 10%, 20%, 33.33%, 50% or 66.66% of the outstanding shares or
voting rights of Publicis, as a listed company, to file a report with Publicis
within 15 days of crossing any such threshold percentage and with the Conseil
des Marches Financiers, or CMF, within five days of the same event. The person
acquiring more than 10% or 20% of the share capital or voting rights of Publicis
must add to the report a statement of its intentions relating to future
acquisitions or participation in the management of Publicis for the following
12-month period. If any shareholder fails to comply with this legal notification
requirement under French law, the shares or voting rights in excess of the
relevant notification threshold will also be deprived of voting power for up to
two years on the demand of any shareholder. In addition, all or part of such a
shareholder's voting rights may be suspended for up to five years by the
relevant French commercial court, and the shareholder may be subject to a fine
of E18,000 at the request of Publicis's chairman, any Publicis shareholder or
the Commission des Operations de Bourse, or COB. Apart from Dentsu, Bcom3 does
not anticipate that any of Bcom3's stockholders will own more than 1% of the
share capital or voting rights of Publicis as of the closing date of the
Publicis/Bcom3 merger.

     HOLDERS OF PUBLICIS SHARES WILL HAVE LIMITED RIGHTS TO CALL SHAREHOLDERS
MEETINGS OR TO SUBMIT SHAREHOLDER PROPOSALS, WHICH COULD ADVERSELY AFFECT THEIR
ABILITY TO PARTICIPATE IN THE GOVERNANCE OF PUBLICIS.

     In general, only the Publicis management board may call a meeting of
Publicis's shareholders. In limited circumstances, a shareholders meeting may be
called by Publicis's shareholders at the request of the holders of 5% or more of
Publicis's capital stock or a duly qualified group of shareholders who have held
their shares in registered form for at least two years and together hold at
least 1% of Publicis's voting rights. See "Comparative Rights of Publicis
Shareholders and Bcom3 Stockholders -- Right to Call Meeting". In addition, only
shareholders or groups of shareholders representing at least E478,314 of the
share capital of Publicis may submit proposed resolutions for meetings of
shareholders. As a result, the ability of holders of Publicis shares to
participate in and influence the governance of Publicis shares will be limited.

     PUBLICIS, AS A FOREIGN PRIVATE ISSUER, IS SUBJECT TO DIFFERENT CORPORATE
DISCLOSURE STANDARDS AND OTHER RULES UNDER THE EXCHANGE ACT WHICH, AMONG OTHER
THINGS, MAY LIMIT THE INFORMATION AVAILABLE TO HOLDERS OF PUBLICIS SECURITIES.

     As a foreign private issuer, Publicis is not required to comply with the
notice and disclosure requirements under the Exchange Act relating to the
solicitation of proxies for shareholder meetings. In addition, Publicis's
officers, directors and principal shareholders will be exempt from the reporting
and "short-swing" profit recovery provisions of Section 16 of the Exchange Act
and the rules thereunder with respect to their purchases and sales of Publicis
shares. Although Publicis is subject to the periodic reporting requirements of
the Exchange Act, the periodic disclosure required of non-U.S. issuers under the
Exchange Act is more limited than the periodic disclosure required of U.S.
issuers. Therefore, there may be less publicly available information about
Publicis than is regularly published by or about other public companies in the
United States.

                                        25


                           FORWARD-LOOKING STATEMENTS

     This proxy statement/prospectus, and the documents we are incorporating by
reference, contain forward-looking statements about Publicis and Bcom3 which we
intend to be covered by the safe harbor for "forward-looking statements"
provided by the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are statements that are not historical facts and
include financial projections and estimates and their underlying assumptions;
statements regarding plans, objectives and expectations with respect to future
operations, products and services; and statements regarding future performance.
Forward-looking statements are generally identified by the words "expects,"
"anticipates," "believes," "intends," "estimates" and similar expressions.

     The forward-looking statements in this proxy statement/prospectus are
subject to various risks and uncertainties, most of which are difficult to
predict and generally beyond the control of Publicis and Bcom3. Accordingly,
actual results may differ materially from those expressed in, or implied by, the
forward-looking statements. The risks and uncertainties to which forward-looking
statements are subject include:

     - those we discuss above under the caption "Risk Factors Relating to the
       Mergers";

     - those we discuss or identify in our public filings with the SEC;

     - risks and uncertainties with respect to our expectations regarding:

       - the timing and completion of the mergers;

       - the value and marketability of the merger consideration;

       - growth and expansion opportunities;

       - market positions;

       - the conduct of worldwide operations;

       - earnings improvements;

       - cost savings;

       - revenue growth;

       - other benefits anticipated from the mergers;

       - gains and losses of clients and client business and projects;

       - changes in the marketing and communications budgets of clients;

       - changes in management or ownership of clients; and

       - retention of, and ability to attract, qualified employees;

     - the effects of:

       - foreign exchange rate fluctuations;

       - regional, national and international economic conditions, including
         changes in interest rates and the performance of the financial markets;

       - changes in industry-wide employee compensation levels;

       - changes in regional, national and international laws;

       - regulations and taxes;

       - changes in competition and pricing environments;

       - the occurrence of natural disasters and future terrorist acts;

                                        26


       - regional, national and international market and industry conditions;
         and

       - regional, national and international political conditions.

     The actual results, performance or achievement by Publicis, Bcom3 or the
combined company could differ significantly from those expressed in, or implied
by, our forward-looking statements. Accordingly, we cannot assure you that any
of the events anticipated by the forward-looking statements will occur, or if
they do, what impact they will have on the results of operations and financial
condition of Publicis, Bcom3 or the combined company following the mergers.

                                        27


                           THE BCOM3 SPECIAL MEETING

TIME AND PLACE

     This proxy statement/prospectus is provided to you because the Bcom3 board
is soliciting proxies and the voting trustees are soliciting instructions for
use at the special meeting. The special meeting will be held on           ,
2002, at      a.m., Central Daylight Time, at                . This proxy
statement/prospectus is first being mailed to stockholders of Bcom3 on or about
          , 2002.

RECORD DATE

     Bcom3 has established           , 2002 as the record date for the special
meeting. Only holders of Class A or Class B common stock at the close of
business on this date will be eligible to vote at the special meeting.

PURPOSE OF THE SPECIAL MEETING

     The purpose of the Bcom3 special meeting is to consider and vote upon the
proposals to approve and adopt the merger agreements and the transactions
contemplated by these agreements. After completion of the mergers contemplated
by these agreements, the separate corporate existence of Bcom3 will cease and
all outstanding shares of Bcom3 common stock will be cancelled and converted
into the right to receive the merger consideration.

VOTE REQUIRED TO APPROVE THE MERGER PROPOSALS

     The approval of the merger proposals will require, in each case, the
affirmative vote of a majority of the outstanding shares of Class A and Class B
common stock, voting together as a single class. As a result, abstentions will
have the same effect as votes against the proposals. Publicis and Bcom3 will
only proceed with the mergers if each proposal has been approved by holders of a
majority of the Bcom3 common stock on the record date and the other conditions
to the mergers have been satisfied or waived.

     Bcom3's common stock consists of Class A and Class B common stock, and each
outstanding share of Bcom3 common stock is entitled to one vote on each
proposal. As of April 30, 2002, the most recent practicable date prior to the
filing of this proxy statement/prospectus, Bcom3 had issued and outstanding
15,289,804 shares of Class A common stock and 4,284,873 shares of Class B common
stock. These shares represent approximately 78.1% and 21.9%, respectively, of
the outstanding capital stock of Bcom3 as of this date.

     Each of Dentsu, Roger Haupt, Craig Brown, Richard Fizdale and Roy Bostock
has agreed to vote such person's shares in favor of adoption of the mergers.
These shares represent 31.2% of the outstanding voting power of Bcom3's common
stock.

     Please send in your proxy card or instruction card now.

QUORUM

     In order to carry on the business of the special meeting, there must be a
quorum. This means that the holders of a majority of the voting rights
represented by the issued and outstanding shares of Bcom3 common stock entitled
to vote on the proposals at a meeting of the stockholders, considered together
as a single class, must be represented in person or by proxy at the special
meeting. Abstentions will count for quorum purposes.

INSTRUCTIONS AND PROXIES

  HOLDERS OF CLASS A COMMON STOCK

     If you properly fill in your instruction card and send it to Bcom3 in time
to vote, your shares will be voted by the voting trustees as you have directed.
If you sign the instruction card without making a choice concerning a proposal,
the voting trustees will vote your shares in favor of approval and adoption of
that

                                        28


proposal. If you mark "abstain" on your instruction card, your shares will be
counted as present for purposes of determining the presence of a quorum, but
will count as a vote against the proposal. If necessary, unless you have
indicated on your instruction card that you wish to vote against either one or
both of the proposals, the voting trustees may vote all shares represented by
your instruction card, whether it be an affirmative vote in favor of the
proposals or an abstention, in favor of a proposal to adjourn the special
meeting to a later date in order to solicit and obtain sufficient votes for the
proposals. If you fail to send in an instruction card, your shares will count as
a vote against the proposals.

     An instruction card is enclosed for your use. To vote, you should complete,
sign, date and return the instruction card either in the accompanying envelope,
which is postage-paid if mailed in the United States, or via facsimile to
          at (312) 220-     .

     If you have completed and returned an instruction card, you can still
instruct the voting trustees in person at the meeting. You may revoke your
instruction before it is voted by:

     - submitting a new instruction card, either by mail or by fax, with a later
       date;

     - instructing the voting trustees in person at the special meeting; or

     - filing with Christian E. Kimball, the Secretary of Bcom3, a written
       revocation of your instruction.

     Attendance at the special meeting will not of itself constitute revocation
of your instruction. Written notices of revocation must be received before the
voting trustees vote at the special meeting.

  HOLDER OF CLASS B COMMON STOCK

     If you properly fill in your proxy card and send it to Bcom3 in time to
vote, your shares will be voted as you have directed. If you sign the proxy card
without making a choice concerning either proposal, the individuals named on
your proxy card will vote your shares in favor of approval and adoption of that
proposal. If you mark "abstain" on your proxy card, for either one or both of
the proposals, your shares will be counted as present for purposes of
determining the presence of a quorum. If necessary, unless you have indicated on
your proxy card that you wish to vote against either one or both of the
proposals, the individuals named on your proxy card may vote all shares
represented by your proxy, whether it be an affirmative vote in favor of the
proposal or an abstention, in favor of a proposal to adjourn the special meeting
to a later date in order to solicit and obtain sufficient votes for the
proposals. If you fail to send in a proxy card, your shares will count as a vote
against the proposals.

     A proxy card is enclosed for your use. To vote without attending the
special meeting in person, you should complete, sign, date and return the proxy
card either in the accompanying envelope, which is postage-paid if mailed in the
United States, or via facsimile to           at (312) 220-     .

     If you have completed and returned a proxy card, you can still vote in
person at the special meeting. You may revoke your proxy, regardless of how you
submitted your previous proxy, before it is voted by:

     - submitting a new proxy card, either by mail or by fax, with a later date;

     - voting in person at the special meeting; or

     - filing with Christian E. Kimball, the Secretary of Bcom3, a written
       revocation of proxy.

     Attendance at the special meeting will not of itself constitute revocation
of a proxy. Written notices of revocation must be received before stockholders
vote at the special meeting.

SOLICITATION OF PROXIES AND INSTRUCTIONS

     The cost of soliciting proxies and instructions will be paid by Bcom3,
except that Publicis will share equally the expenses incurred in connection with
printing and filing this proxy statement/prospectus. In addition to solicitation
by mail, officers, directors, employees and agents of Bcom3 may solicit your
proxies or instructions by correspondence, telephone, telegraph, telecopy or
other electronic means, or in person, but without extra compensation. You are
urged to send in your proxy or instruction, as the case may be, without delay.

                                        29


                                  THE MERGERS

BACKGROUND OF THE MERGERS

     On November 3, 1999, The Leo Group, Inc. and The MacManus Group, Inc.,
which we refer to as Leo Burnett and MacManus, announced their intention to
combine under a single holding company, forming Bcom3. At the same time, Dentsu
announced its intention to purchase a 20% interest in Bcom3. At the time of
these announcements, Leo Burnett and MacManus also announced an intention to
make an initial public offering, which we refer to as IPO, of Bcom3 shares
within 12 to 24 months after the formation of Bcom3.

     The combination of Leo Burnett and MacManus was completed on January 31,
2000. As a result, Bcom3 became the 100% owner of both Leo Burnett and MacManus,
and the stockholders of Leo Burnett and MacManus became the stockholders of
Bcom3.

     On March 14, 2000, Dentsu purchased 4,274,248 shares of Class B common
stock from Bcom3 for an aggregate purchase price of $493.2 million. This
represented 20% of the fully-diluted equity ownership of Bcom3, after taking
account of shares available for sale to employees or for option grants to
employees. As part of this investment, Dentsu acquired certain minority
stockholder protections, including the right to veto any change of control of
Bcom3 before March 14, 2002 and the right of first offer in the event of any
change of control occurring between March 14, 2002 and the earlier of an IPO and
March 14, 2005. Dentsu also acquired the right to designate two members of the
Bcom3 board and designated Mr. Fumio Oshima (a Senior Managing Director of
Dentsu) and Mr. Megumi Niimura (a Senior Executive Officer of Dentsu) as members
of the Bcom3 board from the time of Dentsu's investment in Bcom3. In January
2002, Dentsu designated Mr. Naoki Kobuse (a Senior Executive Officer of Dentsu)
to replace Mr. Niimura as a member of the Bcom3 board. The remaining four board
positions have, from inception of Bcom3 to the present time, been filled by Mr.
Roger Haupt (Chairman and Chief Executive Officer of Bcom3), Mr. Craig Brown
(President and Chief Operating Officer of Bcom3), Mr. Roy Bostock (former
Chairman and Chief Executive Officer of MacManus) and Mr. Richard Fizdale
(former Chairman and Chief Executive Officer of Leo Burnett).

     In the latter part of 2000, the equity market weakened and a public
offering of Bcom3 stock became less attractive. In March 2001, the Bcom3 board
decided not to pursue a public offering during 2001. Mr. Haupt announced this
decision in a letter to employees on March 28, 2001, and the company issued a
press release to the same effect.

     Soon after this announcement, Bcom3 management, together with the Bcom3
board, began to review its alternatives to address Bcom3's strategic position in
the rapidly consolidating advertising industry. In the spring and summer of
2001, management of Bcom3 and Dentsu began to discuss strategic alternatives,
including the possibility that Dentsu would acquire 100% of Bcom3, or that
Dentsu and Bcom3 would combine under a single holding company. Mr. Haupt met
with Mr. Yutaka Narita, President of Dentsu, over the course of several days in
June 2001 to discuss the future of the Dentsu/Bcom3 relationship. No proposals
were made by Dentsu with respect to any such combination.

     At a regular meeting of the entire Bcom3 board on July 19, 2001, Mr. Haupt
reported on the ongoing discussions with Dentsu, and also discussed the changes
and continuing consolidation in the industry, including WPP's acquisition of
Young & Rubicam announced in May 2000 and Interpublic's acquisition of True
North announced in March 2001. In light of this consolidation, the Bcom3 board
believed that companies with the greatest geographic and functional scale were
likely to be at a competitive advantage. (Indeed, one of the principal purposes
of an IPO had been to create publicly traded stock that could be used as
currency to make acquisitions, enabling Bcom3 to participate more fully in the
consolidation trend.) The board discussed the possibility of a combination with
Dentsu and concluded that management should continue discussions with Dentsu
concerning such a transaction. At the same time, the board expressed concern
that if those discussions continued for an extended period but were ultimately
not successful, Bcom3 could be left with limited options due to the rapid pace
of consolidation in the industry. The board determined to study other
alternatives at the same time as continuing discussions with Dentsu. Such
possible alternatives included remaining independent, pursuing an IPO, and
exploring acquisitions of or combinations with other companies in the industry.

                                        30


     After the July 19 board meeting, Mr. Haupt, Mr. Brown, Mr. Bostock and Mr.
Fizdale, constituting all of the non-Dentsu directors, engaged in frequent and
ongoing conversations, both as a group and on an individual basis, about Bcom3's
strategic alternatives, including possible strategic partners in the industry.
The conversations also addressed in greater detail the ongoing discussions with
Dentsu and possible alternative transactions.

     During the summer and fall of 2001, Mr. Haupt spoke with the CEOs of a
number of companies in the industry, and had preliminary, exploratory
conversations with some of these CEOs regarding the possibility of a combination
or acquisition. In one case, Bcom3 signed a non-disclosure agreement with a
third party. However, neither the discussions with this party, nor with other
third parties who contacted Bcom3 about possible strategic alternatives,
progressed beyond the preliminary stage, and no proposals with respect to the
financial terms of any possible transaction were made. Throughout this time
discussions with Dentsu continued. However, these discussions were inconclusive
and were suspended in the fall of 2001 when Dentsu focused its attention on its
own IPO.

     In early October 2001, Maurice Levy, Chief Executive Officer and Chairman
of the management board of Publicis, called Mr. Haupt to ask for a meeting. Mr.
Haupt accepted that invitation, and in mid-October the two met in New York. At
the meeting, Mr. Haupt and Mr. Levy discussed on a preliminary basis the
possibility of a combination of Publicis and Bcom3, discussing in particular the
possible operational advantages of such a combination. Mr. Levy contacted Mr.
Haupt by e-mail on October 16, 2001 to determine whether there was interest, and
again on November 5, 2001, by telephone to suggest a further meeting in early
December. On December 6, 2001, Mr. Haupt and Mr. Levy met again to further
explore the possibility of a Publicis/Bcom3 combination, including their
respective roles. At that meeting, the possible role of Dentsu in such a
transaction was also discussed.

     Dentsu completed its IPO on November 30, 2001. On December 10, 2001, Mr.
Haupt and Mr. Brown met with senior executives of Dentsu in Tokyo to renew
discussions about a possible Dentsu/Bcom3 combination. In the meeting, Mr.
Narita indicated that Dentsu was interested in continuing to work with Bcom3 and
would consider a variety of options, but that any acquisition of 100% of Bcom3
would be possible only in stages over an extended period of time. Mr. Haupt
raised with Mr. Narita in general terms the possibility of a Publicis/Bcom3
combination in which Dentsu would participate.

     Mr. Narita indicated an interest in exploring such a transaction.

     On December 13, 2001, Mr. Haupt and Mr. Levy spoke by telephone. Mr. Haupt
informed Mr. Levy that Dentsu might be interested in participating in a
Publicis/Bcom3 combination.

     On December 18, 2001, Mr. Brown met with Mr. Jean-Paul Morin, a consultant
of Publicis in these discussions, in Paris to discuss the operational and
financial aspects of a possible combination. Mr. Brown and Mr. Morin also
discussed initial positions with regard to the valuation of Bcom3 relative to
Publicis.

     Mr. Haupt and Mr. Levy met in London three days later, on December 21,
2001. They discussed the possibility of a Publicis/Bcom3 combination in terms of
the operations of a combined company, including the role of each of the CEOs and
the strategic alliance that Dentsu could have with a combined company. Mr. Haupt
and Mr. Levy also discussed on a preliminary basis their respective views as to
the valuation of Bcom3 relative to Publicis. Mr. Haupt indicated that receipt of
any non-cash consideration in any transaction would have to be tax-free to Bcom3
stockholders.

     Mr. Levy met with Madame Elisabeth Badinter, chair of the supervisory board
of Publicis, on January 2, 2002, to discuss the possible combination of Publicis
and Bcom3.

     On January 3, 2002, Mr. Levy sent a letter to Mr. Haupt suggesting a
notional price of three billion euros (which represented approximately $2.7
billion, based on the exchange rate for that day of $0.8989 per E1.00) for the
entire enterprise, to be paid in shares, deeply out-of-the-money convertible
debentures similarly structured to the OCEANES Publicis planned to issue later
that month, and cash. Mr. Haupt expressed his view to Mr. Levy that this
proposed valuation and structure would not be an acceptable basis for a
transaction. In particular, this structure did not provide Bcom3 stockholders
with sufficient equity participation in the

                                        31


combined company and would have resulted in a taxable transaction. Mr. Levy
called Mr. Haupt on January 6, 2002 to express his continuing enthusiasm for the
transaction and to further discuss valuation, Madame Badinter's reaction, and
Dentsu's participation.

     On January 9 and 10, 2002, Mr. Haupt and Mr. Brown met with Dentsu
management in Tokyo to ascertain Dentsu's interest in a possible Publicis/Bcom3
combination. In these meetings, Dentsu indicated that, while it would be willing
to consider such a transaction, if Dentsu were party to such a transaction it
would require a minimum 15% interest in the combined company and the right to
appoint members to the board of the combined company in order to achieve equity
accounting under Japanese GAAP for its investment. Moreover, Dentsu did not rule
out the possibility of making an alternative proposal whereby it would acquire a
controlling interest in Bcom3. Mr. Haupt responded that, for strategic reasons,
the Bcom3 board would not likely be interested in a deal for less than 100% of
the company.

     On January 12, 2002, Mr. Haupt and Mr. Levy met briefly in London to
continue discussions and on January 15, Mr. Haupt and Mr. Brown met with Mr.
Morin in New York to discuss the financial performance of Bcom3, valuation, and
possible forms of consideration from Publicis.

     On January 23, 2002, Mr. Levy met with Madame Badinter to advise Madame
Badinter of the status of the discussions. Madame Badinter expressed her view
about the agreement that she and Societe Anonyme Somarel, a French company
controlled by members of Madame Badinter's family, would enter into with Dentsu
as significant Publicis shareholders. On January 24, 2002, Mr. Haupt met with
Mr. Fumio Oshima, a Senior Managing Director of Dentsu (and also a member of the
Bcom3 board). Mr. Oshima repeated that Dentsu would seriously consider
participating in a Publicis/Bcom3 combination, but only on the condition that
Dentsu could be at least a 15% stockholder in the combined company and
participate in some way in the Publicis management or oversight. However, Mr.
Oshima indicated that Dentsu continued to explore other alternatives.

     Mr. Haupt and Mr. Levy met in Paris on January 25, 2002. At that meeting
Mr. Levy put forward a general proposal for a possible transaction. The most
significant aspects of this proposal included a notional price of $3 billion in
Publicis stock and other securities (the type and amount of which were
unspecified) for all outstanding Bcom3 shares and stock options, and the
possibility that Dentsu could own up to 15% of the resulting Publicis.

     On January 30, 2002, Mr. Haupt and Mr. Brown met with representatives of
Morgan Stanley, to brief them as to the outline of the proposal from Mr. Levy.
In early February 2002, Mr. Haupt met with Mr. Bostock and with Mr. Fizdale to
report on the discussions with Publicis and Dentsu to date, including Mr. Levy's
proposal. The conclusion of the discussions among Mr. Haupt, Mr. Brown, Mr.
Bostock, and Mr. Fizdale was that Bcom3 management should continue discussions
with both Publicis and Dentsu concerning such a transaction.

     On February 4, 2002, Mr. Brown and a representative of Morgan Stanley, and
Mr. Levy and a representative of Lazard Freres & Co. LLC ("Lazard"), financial
advisor to Publicis, met in New York to discuss the outlines of the financial
aspects of a possible transaction, including valuation issues and the form of
consideration. In particular, they discussed the types of Publicis securities
that may be offered to Bcom3 stockholders. These included Publicis ordinary
shares, equity-linked securities and notes with detachable warrants.

     Mr. Haupt returned to Tokyo to meet with Dentsu representatives on the
evening of February 6, and on February 7 and 8. These discussions were
wide-ranging, and on February 8, President Narita indicated his support in
principle to Dentsu participation in a Publicis/Bcom3 combination, with Dentsu
becoming a 15% owner of the combined enterprise and forming a global alliance
with the combined enterprise.

     Mr. Haupt and Mr. Oshima met in Paris on February 11, 2002 and then met
with Mr. Levy. Later all three met together with Madame Badinter. Discussions
focused on a number of issues, including governance of Publicis after the
possible transaction and the possible shareholder relationship between Madame
Badinter and Dentsu.

                                        32


     On February 14, Mr. Haupt and Mr. Levy spoke by telephone. The discussions
focused on the Publicis stock price to be used in fixing the exchange ratio,
assuming a $3 billion notional value for Bcom3. Mr. Haupt suggested a number of
Publicis shares based on a price of E29.00 per Publicis share, and Mr. Levy
suggested a number of Publicis shares based on a price of E32.00 per Publicis
share. Mr. Levy and Mr. Haupt finally resolved to fix the number of shares based
on a price of E30.50 per Publicis share. By way of comparison, the closing price
of Publicis ordinary shares on February 14, 2002 was E29.50 per share.

     The executive committee of the Dentsu board met on February 15, 2002 to
discuss the proposal. The executive committee approved the transaction in
principle, subject to approval by the full Dentsu board, and subject to, among
other things, the condition that Dentsu achieve equity accounting under Japanese
GAAP for its shareholding in the combined company. Dentsu advised Bcom3 that,
among other things, Dentsu would need to own 15% of the outstanding Publicis
shares and 15% of the voting power of Publicis to achieve the desired accounting
treatment. However, the parties noted that Dentsu's existing 20% interest in
Bcom3 was not sufficient to translate into 15% of Publicis after the proposed
merger.

     At meetings held in New York on February 19, 2002, advisors to Bcom3,
Publicis and Dentsu met to discuss the proposed time schedule of the transaction
and the proposed documentation.

     At meetings held in Tokyo on February 19 and 20, 2002, Mr. Haupt and
representatives of Dentsu discussed the possibility that Dentsu could make an
additional investment in Bcom3 prior to a Publicis/ Bcom3 combination, both as a
means of meeting Dentsu's requirement to achieve the desired ownership level in
the combined company and also as a means of providing cash to holders of Class A
shares of Bcom3 in the transaction.

     Mr. Levy arrived in Tokyo on February 20, 2002 and participated in
discussions with Mr. Haupt and Mr. Narita on February 20 and 21, 2002. At these
meetings, the parties agreed, subject to further discussion and approval from
their respective boards, to broad principles in areas such as:

     - the scope of a strategic alliance between Dentsu and Publicis;

     - the relationship between Dentsu and Madame Badinter as significant
       Publicis shareholders;

     - Dentsu's rights in the combined company, including two seats on the
       supervisory board and anti-dilution rights, subject to obligations such
       as a standstill;

     - operating principles for the combined company, including that Paris would
       be the global headquarters; and

     - certain management issues, including the role of Mr. Haupt in the
       combined company.

     At a meeting on February 21, 2002, Mr. Haupt commenced discussions with Mr.
Narita over the price that Dentsu would pay for an additional interest in Bcom3.
After several days of such discussions, on February 25, it appeared that,
subject to further consideration and completion of Dentsu's internal approval
process, Dentsu might be willing to pay $175 per Bcom3 share for approximately
2,850,000 additional shares (representing an aggregate cash payment of
approximately $498.7 million) in order to increase Dentsu's ownership to the
requisite level as part of a transaction involving a merger of Bcom3 with
Publicis. This aggregate cash payment, when divided by the number of currently
outstanding shares of Class A common stock, is equivalent to approximately
$32.62 per Class A share.

     On February 22, 2002, lawyers for Publicis sent a draft merger agreement to
Bcom3 and its advisors. On the same day, Publicis and Bcom3 signed reciprocal
confidentiality agreements and representatives of the two companies commenced
business and financial due diligence on each other.

     On February 25, 2002, representatives of Publicis and Bcom3 and their
advisors met in New York to discuss the numerous open issues on the transaction
and to begin discussions of the merger agreement. Thereafter Bcom3, Dentsu,
Publicis, Madame Badinter and their respective advisors engaged in continuous
negotiations concerning the structure and terms of the transactions and the
terms of the merger agreement and other transaction documents.

                                        33


     On February 26, 2002, the Bcom3 board formally established a special
committee comprised of Mr. Bostock (chair), Mr. Fizdale and Mr. Brown to
negotiate, review and evaluate the terms and conditions of the Publicis/Dentsu
transaction, and to report to the board its recommendations and conclusions with
respect to the transaction. Mr. Haupt acted as special management liaison to the
special committee.

     On the same day, Dentsu signed a confidentiality agreement with each of
Bcom3 and Publicis and, along with its advisors, commenced business and
financial due diligence of Bcom3 and Publicis.

     The special committee of the Bcom3 board met on February 27, 2002 in New
York. At that meeting, Mr. Haupt described the status of discussions between
Bcom3, Publicis and Dentsu, and described the background and strategic rationale
for the proposed transaction. Representatives of Morgan Stanley described the
discussions to date in additional detail and provided a financial analysis of
the proposal made by Publicis. The special committee discussed the proposed
transaction in detail, including alternatives, the structure of the deal,
Dentsu's role, the value and liquidity of the securities offered by Publicis,
and the strategic benefits of the proposed transaction. The special committee
also discussed aspects of the proposal as to which efforts should be made to
enhance the value of the transaction to Bcom3 stockholders, including the terms
of the securities and the transfer restrictions. After deliberation, the special
committee authorized its legal and financial advisors and management to continue
negotiations concerning the proposed transaction.

     Bcom3, Publicis, Dentsu and their respective advisors continued
negotiations over the next several days. During such negotiations, many new
issues were raised, including a discussion of Bcom3 stockholders taking a
portion of the Publicis ordinary shares received as merger consideration as
usufruct interests for a two-year period following the mergers.

     On March 1, Mr. Narita confirmed to Mr. Haupt in writing that Dentsu would
accept the $175 per Bcom3 share price as the price it would be willing to pay in
order to increase its ownership to the requisite level.

     On Monday, March 4, 2002, the Publicis management board met in Paris. Mr.
Levy reported that the parties had reached an agreement on the terms of the
proposed combination with Bcom3. Mr. Levy then made a presentation about Bcom3
and its operations, outlined the business rationale of a transaction with Bcom3
and Dentsu and presented the main terms of the proposed transaction. The
management board considered and discussed the terms of the transaction. At the
conclusion of the meeting, the management board members voted unanimously to
approve the combination.

     On March 5, 2002, the Publicis supervisory board met in Paris. Mr. Levy
made a presentation about Bcom3 and its operations, outlined the business
rationale of a transaction with Bcom3 and Dentsu and presented the main terms of
a possible transaction. Outside financial and legal advisors described the main
terms of the agreements proposed to be entered into in connection with the
transaction, including the main terms of the securities to be offered to Bcom3
stockholders as consideration in the merger and the governance arrangements
proposed to be entered into with Dentsu. Lazard presented a valuation analysis
of Bcom3 and the effect of the proposed merger on the financial situation and
shareholding structure of the combined company following the merger. The
supervisory board considered and discussed the terms of the transaction and the
financial, legal and management presentations and analysis. At the conclusion of
the meeting, the members attending the supervisory board meeting then voted
unanimously to approve the transaction.

     On March 5, 2002, the board of directors of Somarel met and unanimously
voted to support the proposed transaction.

     On March 5, 2002, the Bcom3 board met in New York. At that meeting, Mr.
Haupt reported on the negotiations with Publicis and Dentsu, stating that those
negotiations had yielded a proposed transaction, which he outlined. Outside
legal and financial advisors described the transaction in additional detail,
including the fact that the transaction would involve two mergers, one in which
Dentsu would, in effect, acquire an increased ownership of Bcom3 from the
current holders of Class A common stock and Class A stockholders would receive
cash from Dentsu for such shares, and a second in which Publicis would acquire
all the outstanding equity of Bcom3 from the current Bcom3 stockholders
including Dentsu. In the Bcom3 board meeting, Morgan Stanley presented a
financial and strategic analysis of the transaction.
                                        34


     The board adjourned to allow a meeting of the special committee of the
board. At the special committee meeting, Mr. Haupt and the financial and legal
advisors further described the proposed transactions, including refinements and
changes that had been negotiated since the previous meeting of the special
committee. Morgan Stanley delivered to the special committee its oral opinion
that the consideration to be received by the holders of Class A common stock was
fair from a financial point of view to such holders. The special committee's
legal advisors reviewed various legal matters with the special committee, and
both the financial and legal advisors responded to questions from committee
members.

     The special committee then excused Mr. Haupt and considered and discussed
the terms of the transaction and the financial, legal and management
presentations and analysis. At the conclusion of the special committee meeting,
the special committee unanimously determined that the proposed transaction was
fair to and in the best interests of the holders of Bcom3's Class A common
stock, and it recommended that the board approve the transaction and that the
board recommend approval of the transaction to Bcom3's stockholders.

     Following the special committee meeting, the Bcom3 board reconvened and
received the report of the special committee. The board then voted to approve
the mergers, subject to ratification and adoption of appropriate resolutions in
a subsequent meeting of the board to be held on the morning of March 7, 2002,
following approval of the transaction by the Dentsu board of directors.

     On the morning of March 7, 2002, the Bcom3 board met by telephone
conference call. Mr. Haupt confirmed that the proposed transactions had been
approved by the boards of Publicis and Dentsu. Morgan Stanley reiterated its
opinion that the consideration to be received by the holders of Bcom3 Class A
common stock pursuant to the proposed transactions was fair from a financial
point of view for such holders. Mr. Bostock, chair of the special committee,
reaffirmed the resolutions of the special committee taken at its meeting on
March 5. After discussion, the Bcom3 board voted unanimously to approve the
mergers, and to present the mergers to the Bcom3 stockholders with a
recommendation that the Bcom3 stockholders approve the mergers.

     At the same time, Dentsu agreed to vote its Bcom3 shares in favor of the
mergers, and Messrs. Haupt, Brown, Bostock and Fizdale, all members of the Bcom3
board and all significant Bcom3 stockholders in their own right, agreed to vote
their Bcom3 shares in favor of the mergers.

     On March 7, 2002, Publicis, Bcom3 and Dentsu executed the agreements and
memoranda of understanding described in this proxy statement/prospectus and
issued a joint press release announcing the transactions.

RECOMMENDATION OF THE SPECIAL COMMITTEE AND THE BCOM3 BOARD

     The special committee, at a meeting held on March 5, 2002, unanimously:

     - determined that the merger agreements and the mergers are fair to and in
       the best interests of the holders of Bcom3's Class A common stock;

     - recommended that the Bcom3 board approve the merger agreements and the
       mergers; and

     - recommended that the Bcom3 board recommend approval and adoption of the
       merger agreements and the mergers by Bcom3's stockholders.

     The Bcom3 board, acting on the recommendation of the special committee, at
a meeting on March 7, 2002, unanimously:

     - determined that it was advisable and in the best interests of Bcom3 and
       its stockholders to enter into the merger agreements and to effect the
       transactions contemplated thereby;

     - approved and adopted the merger agreements and the mergers; and

     - recommended that Bcom3's stockholders approve and adopt the merger
       agreements and the mergers.

     The Bcom3 board and the special committee unanimously recommend that you
vote FOR the approval and adoption of the merger agreements and the mergers.

                                        35


THE SPECIAL COMMITTEE'S REASONS FOR THE MERGERS

     In reaching its conclusions described above, the special committee
consulted with Bcom3's management, as well as with its financial and legal
advisors, and considered the following material factors:

  STRATEGIC RATIONALE

     - in light of continuing consolidation in the advertising and marketing
       communications services industry, including recent large strategic
       combinations such as Interpublic/True North, WPP/Young & Rubicam,
       Publicis/Saatchi & Saatchi and Havas/Snyder Communications, and "fill-in"
       acquisitions to strengthen specific offerings such as WPP's acquisition
       of Tempus, the view of the special committee and Bcom3 management that:
       (1) industry participants with the greatest geographic and functional
       scale and diversity would likely be at a competitive advantage relative
       to smaller competitors and be better positioned to take advantage of
       long-term growth opportunities and (2) participating in the consolidation
       trend through the combination with Publicis would have a positive,
       stabilizing impact on Bcom3's business from a client and employee
       perspective by clarifying Bcom3's long-term strategic direction;

     - the view of the special committee and Bcom3 management that equity
       investments in the combined company would have significant potential for
       long-term appreciation, because, among other things:

      - the combination between Bcom3 and Publicis would represent an excellent
        strategic fit, with complementary businesses and limited conflicts
        between their respective key clients, and produce a strong and
        diversified combined company with a stable client base, media services
        capabilities, a strong creative reputation and quality management;

      - the merger was expected to offer strong opportunities for growth as a
        result of, for example, greater geographic coverage, cross-selling
        opportunities and stronger media buying power; and

      - the combination would create the fourth largest large-cap advertising
        company after Omnicom, Interpublic and WPP, which is significant given
        that a sizable valuation gap exists between large and mid-cap industry
        participants, indicating that the market continues to accord higher
        valuation multiples to the largest diversified agencies compared to the
        multiples for smaller, stand-alone players;

     - the view of the special committee and Bcom3 management that the proposed
       strategic alliance between Publicis and Dentsu would help differentiate
       Publicis from other large advertising companies, provide Publicis with a
       strong ally in Japan and permit the group to provide truly global service
       to major clients;

     - Bcom3 management's presentation to the special committee as to the
       financial condition, business and operations of Publicis; and

     - the fact that the Bcom3 board and Bcom3 management had investigated and
       discussed a range of strategic alternatives over a lengthy period time,
       including (1) remaining independent, (2) pursuing an IPO and (3)
       combining with other advertising companies, including Dentsu, as more
       fully described under the caption "-- Background of the Mergers," and the
       fact that none of these alternatives were as feasible and favorable to
       Bcom3 stockholders as the mergers.

  MERGER CONSIDERATION AND TRANSACTION STRUCTURE

     - the analyses and presentations of Morgan Stanley on the financial aspects
       of the mergers and the merger consideration, and its oral opinion
       delivered on March 5, 2002 and its written opinion delivered on March 7,
       2002 that, as of the applicable date of each such opinion, the
       consideration to be received by the holders of shares of Class A common
       stock pursuant to the merger agreements (considered as a single
       transaction) is fair from a financial point of view to such holders;

                                        36


     - the expectation that the Publicis/Bcom3 merger would be treated as a
       reorganization for U.S. federal income tax purposes, such that Bcom3
       stockholders would be taxed on any gain realized only to the extent of
       the cash consideration received by them;

     - the form of the blended consideration to be received in the
       mergers -- consisting of a combination of (1) cash from Dentsu and from
       the sale of the debt portion of the OBSAs, (2) Publicis ordinary shares,
       (3) the ORAs and (4) warrants to purchase Publicis ordinary
       shares -- gives Class A stockholders the benefit of both receiving cash
       at closing and continuing to have a substantial long-term equity
       participation in the combined company;

     - the first step merger ensures that Class A stockholders receive a fixed
       amount of cash proceeds ($498.7 million in total, or about $32.62 per
       Class A share) at closing from Dentsu, which amount was locked in
       regardless of fluctuations in the Publicis ordinary share price;

     - the fact that any estimated value of the blended consideration per Class
       A share, including the reference value set forth in Morgan Stanley's
       presentation to the special committee, depends on certain assumptions and
       judgments, particularly since no trading market exists for certain of the
       securities to be received in the merger, and so there can be no assurance
       of such value. In particular, the special committee considered that:

      - there is no certainty as to the amount of net cash proceeds that would
        result from the sale of the debt portion of the OBSAs as contemplated by
        the Publicis/Bcom3 merger agreement, and such amount would depend on
        market conditions at the time of the sale and market demand for such
        debt and, in any event would likely reflect a discount to the principal
        amount, and perhaps a significant discount, given, among other things,
        the 2.75% interest rate;

      - development of an active trading market for the ORAs would be subject to
        market demand, any such market would not develop until the transfer
        restrictions for the ORAs expired or sometime thereafter, and in any
        event the ORAs would be linked to the value of the underlying Publicis
        ordinary shares, but would likely trade at a discount to such shares
        (which discount could not be estimated, but which might be significant);
        and

      - the value of the warrants over time would depend on a number of factors,
        including the price and volatility of Publicis ordinary shares, the
        financial condition and prospects of Publicis, the rate at which
        Publicis pays dividends, prevailing interest and currency exchange
        rates, and the remaining life of the warrants;

     - the transfer restrictions imposed on the Publicis securities, the orderly
       marketing procedures after each lock-up period, the redemption schedule
       for the ORAs and the exercise period for the warrants, all of which
       restrict the ability of each Class A stockholder to exit from his or her
       investment in Publicis, and the fact that any reference or estimated
       value of the Class A consideration may not be realizable at the time when
       stockholders become free to transfer such securities;

     - the possibility that, because the exchange ratio is fixed for each
       component of the Publicis securities to be issued as merger
       consideration, the value of the blended consideration could increase or
       decrease prior to or after the completion of the mergers (including the
       time at which the Publicis securities to be issued as consideration
       become freely transferable) based on factors that include, for example,
       fluctuations in the Publicis ordinary share price;

     - under the Publicis/Bcom3 merger agreement, Class A and Class B shares are
       to receive the various forms of consideration in different proportions,
       with Dentsu, as the sole holder of all Class B shares, receiving
       proportionately more Publicis ordinary shares (as if the cash paid by
       Dentsu in the first step merger had effectively been applied to purchase
       the Publicis ordinary shares, but not the ORAs or OBSAs, that would
       otherwise have been issued in respect of the Class A shares that are
       canceled in the first step merger);

     - the usufruct structure under which Dentsu receives the voting rights on a
       portion of the Class A stockholders' Publicis ordinary shares for two
       years while Class A stockholders retain all economic
                                        37


rights to such shares, the fact that the Publicis ordinary shares to which such
usufruct structure applies would otherwise have been subject to a two-year
lock-up in any event, and the fact that such holders receive back the voting
      rights at the same time the lock-up on the usufruct interest expires;

     - the importance of obtaining Dentsu's approval of the transaction given
       Dentsu's contractual rights under its investment agreement with Bcom3,
       including (1) prior to March 14, 2002, the requirement that Bcom3 obtain
       Dentsu's approval before entering into any agreement that would result in
       a change of control of Bcom3 and (2) on and after March 14, 2002,
       Dentsu's right of first offer with respect to any change of control
       transaction, and the consequent time delays, risk and uncertainty which
       complying with such right of first offer procedure would present for a
       transaction with any other third party;

     - the fact that certain Bcom3 stockholders, including Dentsu, representing
       together about 31% of the voting power of all Bcom3 shares, and certain
       Publicis stockholders representing together about 45% of the voting power
       of all Publicis shares, were willing to sign support agreements agreeing
       to vote in favor of the Publicis/Bcom3 merger and against any competing
       proposal for a merger or business combination;

     - the potential effect of the "deal protection" provisions on possible
       third party proposals to acquire Bcom3 after execution of the
       Publicis/Bcom3 merger agreement, including that if any third party made
       an unsolicited competing proposal, the Bcom3 board could provide
       information to and engage in negotiations with that third party and
       decide not to recommend the Publicis/Bcom3 merger, but that the Bcom3
       board could not terminate the Publicis/Bcom3 merger agreement until it
       had been voted on by Bcom3 stockholders;

     - that while the termination payment provisions of the Publicis/Bcom3
       merger agreement could have the effect of discouraging some alternative
       proposals for a business combination with Bcom3, these provisions would
       not preclude bona fide alternative proposals;

     - the size of the termination fee was reasonable in light of the size and
       benefits of the transaction, and both parties had reciprocal obligations
       to pay such a fee;

     - the existence of risks associated with unexpected difficulties in
       integrating the two companies or material liabilities undetected in the
       due diligence process; and

     - the interests that certain executive officers and directors of Bcom3 may
       have with respect to the mergers in addition to their interests as
       stockholders of Bcom3 generally, as described more fully under the
       caption "Interests of Certain Persons in the Mergers."

     The foregoing discussion addresses the material information and factors
considered by the special committee in its evaluation of the mergers, including
factors that support the transaction as well as those that may weigh against it.
In view of the variety of factors and the amount of information considered, the
special committee and the Bcom3 board did not find it practicable to quantify or
otherwise assign relative weights to, and did not specifically make assessments
of, the various factors and analyses considered in reaching its determination.
Individual directors may have given different weights to different factors. The
determination to approve the merger agreements was made after consideration of
all the factors as a whole.

     In reaching its decision to approve and recommend the merger agreements,
the Bcom3 board relied on the special committee's recommendation and the factors
examined by the special committee as described above.

     In addition, the Bcom3 board believes that sufficient safeguards were
present to ensure the procedural fairness of the mergers to the Class A
stockholders, including:

     - the Bcom3 special committee consisted of three directors entirely
       independent from Dentsu who have extensive knowledge about Bcom3 and
       years of experience in the advertising and marketing communications
       services industry, and who are among the largest individual stockholders
       of Bcom3;

                                        38


     - the Bcom3 special committee was advised by and received the opinion of
       its financial advisor, Morgan Stanley;

     - the Bcom3 special committee was advised by outside legal counsel; and

     - the non-Dentsu directors of Bcom3, members of management, the special
       committee and the special committee's financial and legal advisers
       conducted extensive and vigorous negotiations with Dentsu and Publicis.

PUBLICIS'S REASONS FOR THE MERGERS

     At a meeting held on March 5, 2002, the supervisory board of Publicis
unanimously approved the Publicis/Bcom3 merger agreement and the Publicis/Bcom3
merger. In the course of reaching its conclusions on the merger, the Publicis
board consulted with Publicis's management as well as its outside advisors and
considered a number of factors. The material factors they considered are
summarized below:

     - the board's view that the merger represents an excellent opportunity to
       implement Publicis's long-term strategy of using acquisitions to
       supplement the company's internal growth, and to provide clients with a
       complete range of communication services throughout the world;

     - the expectation that the merger will offer strong opportunities for
       growth as a result of cross-selling opportunities, stronger media buying
       power, a more balanced geographical coverage consistent with the
       breakdown of world-wide advertising expenditures and strengthened
       specialized communications capabilities;

     - the highly complementary nature of Publicis's and Bcom3's businesses with
       regard to alternative operating brands in the areas of advertising, media
       investment management, information and consultancy, public relations and
       public affairs, branding and identity, healthcare and specialist
       communications;

     - the similar philosophy and culture of Publicis and Bcom3 and their shared
       approach to the integration of advertising and marketing services for
       clients;

     - the highly complementary nature of the businesses of Publicis and Dentsu,
       the leading agency in Japan, with regard to their client base and
       geographic reach and the expectation that the exclusive partnership
       between Publicis and Dentsu will leverage each other's capabilities;

     - the financial and operating performance and condition and long-term
       prospects of Bcom3, Publicis and the combined company, including the
       opportunity to achieve cost savings by consolidating selected corporate
       functions at the two companies;

     - current industry developments, including continuing consolidation;

     - the commitment of each party to complete the merger as reflected in the
       merger agreement, including:

      - the conditions to closing;

      - the requirement that the parties afford their respective shareholders
        the opportunity to vote on the merger;

      - the parties' obligations to pay a termination fee if the merger
        agreement is terminated under specified circumstances;

     - the potential problems inherent in effecting a transnational combination
       of two organizations which may divert attention from the ongoing business
       of the combined company;

     - the risk that key employees of Bcom3 or of Publicis, who enjoy
       relationships with existing clients or otherwise contribute to the
       financial success of Bcom3 or Publicis, may not remain with the combined
       company after the merger; and

     - the risk that the combined company may lose clients as a result of the
       transaction or otherwise.

                                        39


     The foregoing discussion of the factors considered by the supervisory board
of Publicis is not intended to be exhaustive but includes the material factors
considered by the Publicis supervisory board. In view of the wide variety of
factors considered by the Publicis supervisory board in connection with its
evaluation of the merger and the complexity of these matters, the Publicis
supervisory board did not consider it practical, and did not attempt, to
quantify, rank or otherwise assign relative weights to the specific factors it
considered in reaching its decision. The Publicis supervisory board conducted a
discussion of the factors described above, including asking questions of
Publicis's management and Publicis's outside advisors. The Publicis supervisory
board reached a unanimous consensus that the merger was in the best interests of
Publicis and its shareholders. In considering the factors described above,
individual members of the Publicis supervisory board may have given different
weights to different factors.

OPINION OF SPECIAL COMMITTEE'S FINANCIAL ADVISOR

     Bcom3 retained Morgan Stanley to provide the special committee of the Bcom3
board with financial advisory services and a financial fairness opinion in
connection with the mergers. Bcom3 selected Morgan Stanley to act as the special
committee's financial advisor based on Morgan Stanley's qualifications,
expertise and reputation and its knowledge of the business and affairs of Bcom3.
At the meeting of the special committee on March 5, 2002, Morgan Stanley
rendered its oral opinion that as of that date, and subject to and based on the
considerations in its opinion, the consideration to be received by the holders
of shares of Bcom3's Class A common stock pursuant to the merger agreements
(considered as a single transaction) is fair from a financial point of view to
such holders. On March 7, 2002, Morgan Stanley confirmed its oral opinion at a
meeting of the Bcom3 board and in writing.

     THE FULL TEXT OF MORGAN STANLEY'S OPINION, DATED AS OF MARCH 7, 2002, WHICH
SETS FORTH, AMONG OTHER THINGS, THE ASSUMPTIONS MADE, PROCEDURES FOLLOWED,
MATTERS CONSIDERED AND LIMITATIONS ON THE REVIEW UNDERTAKEN BY MORGAN STANLEY IS
ATTACHED AS ANNEX C TO THIS PROXY STATEMENT/PROSPECTUS. WE URGE YOU TO READ THIS
OPINION CAREFULLY AND IN ITS ENTIRETY. MORGAN STANLEY'S OPINION IS DIRECTED TO
MEMBERS OF THE SPECIAL COMMITTEE AND MEMBERS OF THE BCOM3 BOARD, ADDRESSES ONLY
THE FAIRNESS FROM A FINANCIAL POINT OF VIEW OF THE CONSIDERATION TO BE RECEIVED
BY THE HOLDERS OF SHARES OF BCOM3'S CLASS A COMMON STOCK PURSUANT TO THE MERGER
AGREEMENTS (CONSIDERED AS A SINGLE TRANSACTION), AND DOES NOT ADDRESS:

     - any other aspect of the mergers;

     - Bcom3's underlying business decision to pursue the mergers; or

     - the price at which Publicis ordinary shares or other securities will
       trade following the mergers or at any other time.

     Further, the opinion does not constitute a recommendation to any holder of
shares of Bcom3 as to how to vote at the Bcom3 stockholder meeting held in
connection with the mergers.

     The summary of the opinion of Morgan Stanley set forth below is qualified
in its entirety by reference to the full text of the written opinion, which is
attached as Annex C.

     In connection with rendering its opinion, Morgan Stanley, among other
things:

     - reviewed certain publicly available financial statements of and other
       information relating to Bcom3 and Publicis, respectively;

     - reviewed certain internal financial statements and other financial and
       operating data concerning Bcom3 and Publicis, respectively;

     - reviewed certain financial projections prepared by the management of
       Bcom3 and Publicis, respectively;

     - discussed the past and current operations and financial condition and the
       prospects of Bcom3, including information relating to certain strategic,
       financial and operational benefits anticipated from the Publicis/Bcom3
       merger, with senior executives of Bcom3;

                                        40


     - discussed the past and current operations and financial condition and the
       prospects of Publicis, including information relating to certain
       strategic, financial and operational benefits anticipated from the
       Publicis/Bcom3 merger, with senior executives of Publicis;

     - reviewed the pro forma impact of the Publicis/Bcom3 merger on Publicis's
       cash earnings per share, cash flows, consolidated capitalization and
       financial ratios;

     - compared the financial performance of Bcom3 and Publicis with that of
       certain other comparable publicly traded companies, respectively, and
       their securities;

     - compared the prices and trading performance of Publicis ordinary shares
       with those of certain other comparable publicly traded companies and
       their securities;

     - reviewed the financial terms, to the extent publicly available, of
       certain comparable acquisition transactions;

     - participated in discussions and negotiations among representatives of
       Bcom3 and Publicis and their financial and legal advisors;

     - reviewed the merger agreements and the English language term sheets
       relating to the ORA issuance contract and the OBSA issuance contract
       attached to the Publicis/Bcom3 merger agreement; and

     - considered such other factors and performed such other analyses as Morgan
       Stanley deemed appropriate.

     Morgan Stanley assumed and relied upon, without independent verification,
the accuracy and completeness of the information reviewed by Morgan Stanley for
the purposes of its opinion. Morgan Stanley also relied upon, without
independent verification, the accuracy and completeness of the English language
term sheets relating to the ORA issuance contract and the OBSA issuance contract
attached to the Publicis/Bcom3 merger agreement, and assumed that such term
sheets set forth all material terms relating to the ORAs and the OBSAs. With
respect to the financial projections, Morgan Stanley assumed that they were
reasonably prepared on bases reflecting the best currently available estimates
and judgments of the future financial performance of Bcom3. In addition, Morgan
Stanley has assumed that the first step merger would be consummated in
accordance with the first step merger agreement and that the Publicis/Bcom3
merger would be consummated in accordance with the terms set forth in the
Publicis/Bcom3 merger agreement, including that the Publicis/Bcom3 merger would
qualify as a reorganization within the meaning of Section 368(a) of the Internal
Revenue Code of 1986, as amended.

     Morgan Stanley did not make any independent valuation or appraisal of the
assets or liabilities of Bcom3 or Publicis, nor was Morgan Stanley furnished
with any appraisals. The opinion of Morgan Stanley is necessarily based on
financial, economic, market, foreign currency and other conditions as in effect
on, and the information made available to Morgan Stanley as of, the date of its
opinion.

     The following is a summary of the material financial analyses performed by
Morgan Stanley in connection with its oral opinion and the preparation of its
written opinion. Some of these summaries of financial analyses include
information presented in tabular format. In order to understand fully the
financial analyses used by Morgan Stanley, the tables must be read together with
the text of each summary. The tables alone do not constitute a complete
description of the financial analyses.

     In connection with the review of the mergers by the Bcom3 board and special
committee, Morgan Stanley performed a variety of financial and comparative
analyses for purposes of rendering its opinion. The preparation of a fairness
opinion is a complex process and is not necessarily susceptible to a partial
analysis or summary description. In arriving at its opinion, Morgan Stanley
considered the results of all of its analyses as a whole and did not attribute
any particular weight to any particular analysis or factor considered by it.
Morgan Stanley believes that the summary provided and the analyses described
below must be considered as a whole and that selecting any portion of its
analyses without considering all analyses would create an incomplete view of the
process underlying its analyses and opinion. In addition, Morgan Stanley may
have given various analyses and factors more or less weight than other analyses
and factors, and Morgan Stanley may have

                                        41


deemed various assumptions more or less probable than other assumptions, so that
the range of valuations resulting from any particular analysis described below
should not be taken to be Morgan Stanley's view of the actual value of Bcom3 or
Publicis.

     In performing its analyses, Morgan Stanley made numerous assumptions with
respect to industry performance, general business and economic conditions and
other matters, many of which are beyond the control of Bcom3 or Publicis. Any
estimates contained in Morgan Stanley's analyses are not necessarily indicative
of future results or actual values, which may be significantly more or less
favorable than those suggested by these estimates. These analyses were prepared
solely as a part of Morgan Stanley's analysis of the fairness from a financial
point of view of the consideration to be received by the holders of Bcom3 Class
A common stock pursuant to the merger agreements (considered as a single
transaction) and were conducted in connection with the delivery by Morgan
Stanley of its opinion to the Bcom3 board and special committee. Morgan
Stanley's analyses do not purport to be appraisals or to reflect the prices at
which shares of Bcom3 common stock or any Publicis securities might actually
trade. In addition, as described above, the Morgan Stanley opinion was one of
the many factors taken into consideration by the Bcom3 board and special
committee in making their respective determination to approve and recommend
approval of the mergers. The consideration and other terms of the mergers were
determined through arm's-length negotiations between Bcom3, Dentsu and Publicis
and were approved by the special committee and the Bcom3 board. Morgan Stanley
did not recommend any specific consideration to Bcom3 or that any specific
consideration constituted the only appropriate consideration for the mergers.

     For purposes of its analyses, Morgan Stanley reviewed a financial forecast
for 2002 prepared by the management of Bcom3 adjusted, as appropriate, to
reflect Morgan Stanley's view of growth, excluding acquisitions (which we refer
to as the Adjusted Bcom3 Management Projections). The Adjusted Bcom3 Management
Projections were prepared in February 2002 and reflected management's view as of
that time and were provided to Morgan Stanley for use in its analysis in
connection with the mergers. For some of the pro forma combination analyses,
Morgan Stanley used publicly available equity research projections for Publicis
(which we refer to as the Publicis Projections).

     For purposes of its analyses, Morgan Stanley focused solely on the
consideration to the Class A stockholders. As a result of the mergers, each
share of Bcom3 Class A common stock will be exchanged for a package of cash and
securities comprised of Publicis ordinary shares, ORAs and OBSAs. The cash
portion of the consideration includes both the cash to be received by Class A
stockholders in the first step merger as well as the cash proceeds resulting
from the sale of the debt portion of the OBSAs (also referred to herein as the
"notes") net of the costs and commissions associated with the monetization of
the notes and the cash payment to option holders in exchange for cancellation of
options. For purposes of establishing a reference point for its analyses, Morgan
Stanley made certain assumptions and estimations about the gross cash proceeds
obtainable upon the sale of the notes. In addition, because the amount which
would be available for distribution to the Class A stockholders and Class B
stockholders from the sale of the notes would be net of costs and commissions
related to the sale of the notes, as well as the amounts payable by Bcom3 in
order to cancel outstanding Bcom3 stock options, Morgan Stanley also made
certain assumptions and estimations about the costs and commissions to be
incurred in connection with the sale of the notes and the amounts that would be
required in order for Bcom3 to pay for canceled stock options.

     Because a large portion of the merger consideration is Publicis stock and
other equity-linked securities, the value of the merger consideration is subject
to change. For purposes of establishing a reference value for its analysis,
Morgan Stanley prepared an analysis of the indicative value of the Publicis
ordinary shares and ORAs to be received by each holder of a share of Bcom3 Class
A common stock. Among a number of other assumptions, this analysis was based on
a single-point value of Publicis ordinary shares (the March 4, 2002 Publicis
closing share price of E33.55) and a single assumed euro to dollar exchange rate
of $0.866 per E1. Morgan Stanley evaluated the warrants to be received by each
holder of a share of Bcom3 Class A common stock using the generally accepted
Black Scholes option valuation model with single-point assumptions, including
the March 4, 2002 Publicis closing share price of E33.55. All of the values and
methodologies used to prepare this indicative value are subject to significant
variation based on a number of factors, including changes in the market value of
the Publicis ordinary shares, applicable exchange rates and interest rates, as
                                        42


well as the numerous volatility and duration assumptions that are used to
prepare a Black Scholes option valuation analysis. In addition, the reference
valuation developed by Morgan Stanley was not designed to quantify the amount
that holders of shares of Bcom3 Class A common stock could realize upon an
immediate sale of the merger consideration to be received by them in the
mergers. Rather, since Class A stockholders would not be in a position to sell
the Publicis securities received by them for a period of time pursuant to the
terms of the transaction, Morgan Stanley did not apply any discount to reflect
transfer restrictions, but looked at the values of underlying securities from
the perspective of long-term holders who do not apply a liquidity discount.
Using those assumptions, as of March 5, 2002, Morgan Stanley determined that the
indicative value of the consideration to be received by each holder of a share
of Bcom3 Class A common stock pursuant to the mergers was approximately $172. As
one indication of the sensitivity of this reference value to the underlying
assumptions, Morgan Stanley also advised that this reference value would have
increased to the range of $178 to $185 if the Publicis shares had traded in the
range of E35.00 to E37.00 and all other assumptions used (including as to
interest rates, exchange rates and volatility factors) remained constant. In
addition, Morgan Stanley had previously presented to the special committee on
February 27, 2002 an analysis showing that this reference value would have been
approximately $160 using the Publicis closing share price on February 26, 2002
of E29.77. As indicated above, given the numerous assumptions made and the high
degree of volatility of the above described values to the different parameters
used, such values were not intended as an appraisal of the value of the
consideration Class A shareholders would receive at the closing of the
transaction but rather to provide a reference point for Morgan Stanley's
analysis.

  HISTORICAL SHARE PRICE PERFORMANCE

     Morgan Stanley reviewed the price performance of the ordinary shares of
Publicis from January 1, 1999 through March 4, 2002. The table below shows the
daily high and low closing prices of Publicis ordinary shares for that period,
compared with a closing price on March 4, 2002 of E33.55 per share for Publicis
ordinary shares.

              TABLE 1: SHARE PRICE PERFORMANCE: 1/1/1999-3/4/2002



(E)                                                           HIGH     LOW
---                                                           -----   -----
                                                                
Publicis....................................................  69.70   12.22


     Morgan Stanley then compared the price performance of Publicis to the
Standard & Poor's 500 Common Stock Price Index, which we call the S&P 500 Index,
and two groups of selected advertising and marketing communications companies
with publicly traded common stock. One group included larger capitalization
companies, such as The Interpublic Group of Companies, Inc., Omnicom Group Inc.
and WPP Group PLC, which we refer to as the Large-Cap Comparables, and the other
group included mid-capitalization companies such as Cordiant Communications
Group PLC, Grey Global Group Inc., Havas Advertising and Dentsu Inc., which we
refer to as the Mid-Cap Comparables. The Large-Cap Comparables and the Mid-Cap
Comparables were chosen because they participate in the global advertising and
marketing communications industry and possess financial and operating
characteristics that have similarities to those of Bcom3 and Publicis. None of
the other companies used in this analysis as a comparison is identical to Bcom3
or Publicis.

     This analysis showed that the closing market price of Publicis appreciated
314.3% during the period from January 1, 1998 through March 1, 2002. The table
below shows the relative stock price appreciation of Publicis, the S&P 500 Index
and the Large-Cap Comparables and Mid-Cap Comparables from January 1, 1998
through March 1, 2002.

          TABLE 2: INDEXED STOCK PRICE APPRECIATION: 1/1/1998-3/1/2002


                                                           
Publicis....................................................  314.3%
S&P 500 Index...............................................   16.6%
Large-Cap Comparables.......................................  114.2%
Mid-Cap Comparables.........................................   43.6%


                                        43


  COMPARABLE COMPANY ANALYSIS

     Comparable company analysis examines a company's trading performance
relative to a group of publicly traded peers. Morgan Stanley performed a
comparable public company trading analysis pursuant to which it calculated and
compared prices to 2001 and 2002 estimated earnings multiples based on
Institutional Brokers Estimates System (also known as IBES) estimates and the
multiple of aggregate value as of March 1, 2002 to 2002 estimated earnings
before interest, taxes, depreciation and amortization (also known as EBITDA)
based on publicly available equity research estimates for a group of selected
advertising and marketing communications companies.

     The group of selected advertising and marketing communications companies
included Omnicom, Interpublic, WPP, Cordiant, Havas, Dentsu and Publicis. Morgan
Stanley selected these companies because they are publicly traded companies with
advertising and marketing communications operations that, for purposes of this
analysis, may be considered similar to those of Bcom3.

     The analysis showed the following multiples:

                 TABLE 3: COMPARABLE COMPANY TRADING MULTIPLES



                                                                                AGGREGATE
                                                   PRICE/2001E   PRICE/2002E   VALUE/2002E
(X)                                                 EARNINGS      EARNINGS       EBITDA
---                                                -----------   -----------   -----------
                                                                      
Low..............................................     22.8          14.6           6.6
Median...........................................     27.3          25.0          11.3
High.............................................     35.0          31.0          15.3


     Based on an analysis of the comparable companies and the corresponding
information for Bcom3, including the Adjusted Bcom3 Management Projections,
Morgan Stanley estimated a per share value for Bcom3 common stock between
$145.50 and $162.50 (based on 9.0x to 10.0x 2002 estimated EBITDA) and between
$146.75 and $160.75 (based on 21.0x to 23.0x 2002 estimated cash earnings).

     No company utilized in the comparable company analysis is identical to
Bcom3. In evaluating the comparable companies, Morgan Stanley made judgments and
assumptions with regard to industry performance, general business, economic,
market and financial conditions and other matters, many of which are beyond the
control of Bcom3, including the impact of competition on the business of Bcom3
and the industry generally, industry growth and the absence of any material
adverse change in the financial condition and prospects of Bcom3 or the industry
or in the financial markets in general, which could affect the public trading
value of the companies. Mathematical analysis, such as determining the average
or median, is not in itself a meaningful method of using comparable company
data.

  DISCOUNTED CASH FLOW ANALYSIS

     Morgan Stanley estimated the unlevered free cash flows that could be
produced by Bcom3 in fiscal years 2002 through 2011, based on a review of the
Adjusted Bcom3 Management Projections. Morgan Stanley calculated a discounted
cash flow analysis for Bcom3 assuming discount rates ranging from 8.5% to 9.5%,
based on Morgan Stanley's analysis of Bcom3's estimated weighted average cost of
capital, and terminal values for Bcom3 by applying multiples of unlevered EBITDA
in the year 2012 from 9.0x to 10.0x. This analysis produced an implied equity
value per share of Bcom3 common stock between approximately $176.75 and $189.75.
Morgan Stanley also observed that a $20 million reduction in annual EBITDA
reduces the implied per share value by $16.00 to $17.00.

                                        44


  SELECTED PRECEDENT TRANSACTIONS ANALYSIS

     Using publicly available information, Morgan Stanley reviewed the terms of
selected announced, pending or completed transactions in the advertising
industry. These transactions are:

     - the WPP Group PLC/Tempus Group transaction;

     - the Interpublic/True North Communications transaction;

     - the Interpublic/Deutsch, Inc. transaction;

     - the Publicis S.A./Saatchi & Saatchi PLC transaction;

     - the WPP Group PLC/Young & Rubicam Inc. transaction;

     - The Leo Group/The MacManus Group transaction;

     - the Dentsu/Leo Group transaction;

     - the Interpublic/International Public Relations PLC transaction;

     - the Chancellor Media Corp./Martin Media LP transaction;

     - the Chancellor Media Corp./Petry Media Corp. transaction;

     - the Snyder Communications, Inc./Arnold Communications Inc. transaction;

     - the Omnicom Group Inc./GGT Group PLC transaction;

     - the CLT-UFA S.A./Havas Intermediation S.A. transaction;

     - the True North/Bozell, Jacobs, Kenyon & Eckhardt, Inc. transaction;

     - the Outdoor Systems, Inc./Van Wagner Communications, Inc. transaction;

     - the GGT Group PLC/BDDP Worldwide transaction;

     - the DLJ Merchant Banking Partners L.P./Katz Media Corporation
       transaction;

     - the Omnicom Group Inc./Boase Massimi Pollitt PLC transaction;

     - the WPP Group PLC/Ogilvy Group, Inc. transaction;

     - the WPP Group PLC/JWT Group, Inc. transaction; and

     - the Saatchi & Saatchi Company PLC/Ted Bates Worldwide Inc. transaction.

     The table below presents the high, low and median ratios for these
transactions of aggregate value to each of the last twelve months (also known as
LTM) revenues, EBITDA and earnings before interest and taxes (also known as
EBIT) and equity value to LTM net income (excluding certain transaction
multiples deemed to be not meaningful).

                   TABLE 4: PRECEDENT TRANSACTIONS MULTIPLES



                                                AGGREGATE VALUE/LTM
                                              ------------------------   EQUITY VALUE/
(X)                                           REVENUES   EBITDA   EBIT   LTM NET INCOME
---                                           --------   ------   ----   --------------
                                                             
Low.........................................    0.4        7.2    10.0        13.6
Median......................................    1.4        9.1    21.3        22.7
High........................................    3.0       24.6    34.8        49.5


     Based on the Adjusted Bcom3 Management Projections and median precedent
transaction multiples, Morgan Stanley estimated per share transaction values for
Bcom3 common stock ranging from approximately $117.25 to $172.75 (based on 9.0x
to 13.0x LTM EBITDA).

                                        45


     No company or transaction utilized as a comparison in the precedent
transactions analysis is identical to Publicis, Bcom3 or the merger transaction.
In evaluating the precedent transactions, Morgan Stanley made judgments and
assumptions regarding industry performance, general business, economic, market
and financial conditions and other matters, many of which are beyond the control
of Bcom3 or Publicis, including the impact of competition on Bcom3 and the
industry in general, industry growth and the absence of any material adverse
change in the financial condition and prospects of Bcom3, Publicis or the
industry or in the financial markets in general, which could affect the public
trading value of the companies and the aggregate value of the transactions to
which they are being compared. Mathematical analysis (such as determining the
average or median) is not in itself a meaningful method of using comparable
transaction data.

  RELATIVE CONTRIBUTION ANALYSIS

     Morgan Stanley compared the pro forma contributions of Bcom3 and Publicis,
based on the Adjusted Bcom3 Management Projections and the Publicis Projections,
to the combined company assuming consummation of the Publicis/Bcom3 merger.
Morgan Stanley observed, among other things, that based on the projected
revenue, EBITDA, EBIT, net income and cash net income for fiscal 2002 for each
company, Bcom3 would contribute between 33.2% and 47.7% to the combined
company's pro forma revenue, EBITDA, EBIT, net income and cash net income for
fiscal 2002. Morgan Stanley also observed, among other things, that based on the
projected revenue, EBITDA, EBIT, net income and cash net income for fiscal 2003
for each company, Bcom3 would contribute between 35.1% and 48.5% to the combined
company's projected revenue, EBITDA, EBIT, net income and cash net income for
fiscal 2003. These figures were compared to the pro forma fully diluted
ownership of the combined company by all holders of Bcom3 common stock of 42.2%.

  PRO FORMA ANALYSIS OF THE PUBLICIS/BCOM3 MERGER

     Morgan Stanley analyzed the pro forma effect of the Publicis/Bcom3 merger
on Publicis's estimated cash earnings per share for the fiscal years ending 2002
through 2004. The analysis was based on the Adjusted Bcom3 Management
Projections and the Publicis Projections. The analysis assumed the completion of
the mergers and excluded the value of certain cost savings benefits of the
combination as estimated by the managements of Bcom3 and Publicis. This analysis
indicated that the impact of the Publicis/Bcom3 merger on estimated cash
earnings per share of Publicis ordinary shares would be accretive (9.9% in
fiscal year 2002) in each year during the period.

     Morgan Stanley is an internationally recognized investment banking and
advisory firm. Morgan Stanley, as part of its investment banking and financial
advisory business, is continuously involved in the valuation of businesses and
their securities in connection with mergers and acquisitions, negotiated
underwritings, competitive biddings, secondary distributions of listed and
unlisted securities, private placements and valuations for corporate and other
purposes. In the ordinary course of its business, Morgan Stanley or its
affiliates may, at any time, hold long or short positions in, and buy and sell
the debt or equity securities or senior loans of Bcom3, Dentsu or Publicis for
its account or the account of its customers. Morgan Stanley and its affiliates
have, in the past, provided financial advisory services to Bcom3 and have
received fees for the rendering of these services. Morgan Stanley may also
provide investment banking services to the combined entity in the future.

     Bcom3 has agreed to pay Morgan Stanley a financial advisory fee in the
amount of $15.75 million upon completion of the mergers. This amount reflects a
credit in the amount of $250,000 already paid to Morgan Stanley by Bcom3 in
connection with financial advisory services previously provided. Bcom3 has also
agreed to reimburse Morgan Stanley for its expenses incurred in connection with
its engagement and to indemnify Morgan Stanley and its affiliates, their
respective directors, officers, agents and employees and each person, if any,
controlling Morgan Stanley or any of its affiliates against various liabilities
and expenses, including various liabilities under the federal securities laws,
related to or arising out of Morgan Stanley's engagement and any related
transactions.

                                        46


APPRAISAL RIGHTS

     If the mergers are consummated, holders of shares of Bcom3 common stock are
entitled to appraisal rights under Section 262 of the Delaware General
Corporation Law, referred to in this proxy statement/prospectus as Section 262,
if they comply with the conditions established by Section 262.

     Section 262 is reprinted in its entirety as Annex D to this proxy
statement/prospectus. The following discussion is not a complete statement of
the law relating to appraisal rights and is qualified in its entirety by
reference to Annex D. This discussion and Annex D should be reviewed carefully
by any holder who wishes to exercise statutory appraisal rights or who wishes to
preserve the right to do so, as failure to comply with the procedures set forth
herein or therein will result in the loss of appraisal rights.

     PLEASE NOTE THAT UNDER THE TERMS OF THE STOCK PURCHASE AGREEMENT, EACH
HOLDER OF CLASS A COMMON STOCK HAS AGREED THAT THE PER SHARE BOOK VALUE (AS SUCH
TERM IS DEFINED IN THE STOCK PURCHASE AGREEMENT BETWEEN BCOM3 AND EACH CLASS A
STOCKHOLDER) OF EACH SUCH HOLDER'S SHARES SHALL BE DEEMED THE FAIR VALUE OF SUCH
SHARES FOR PURPOSES OF APPRAISAL PROCEEDING. AS OF DECEMBER 31, 2001 THE PER
SHARE BOOK VALUE WAS $26.30 FOR FORMER STOCKHOLDERS OF THE LEO GROUP AND $7.38
FOR FORMER STOCKHOLDERS OF THE MACMANUS GROUP. PHILADELPHIA MERGER CORP., AS THE
ULTIMATE SURVIVING CORPORATION IN THE MERGERS, INTENDS TO ENFORCE THIS PROVISION
OF THE STOCK PURCHASE AGREEMENT. THEREFORE, ANY CURRENT HOLDER OF CLASS A COMMON
STOCK IS HEREBY ADVISED TO SEEK THE ADVICE OF COUNSEL BEFORE ATTEMPTING TO
ASSERT OR PERFECT APPRAISAL RIGHTS WITH RESPECT TO SUCH HOLDER'S SHARES OF CLASS
A COMMON STOCK.

     A record holder of shares of common stock who makes the demand described
below with respect to such shares, who continuously is the record holder of such
shares through the effective time of the relevant merger, who otherwise complies
with the statutory requirements of Section 262 and who neither votes in favor of
the merger proposal for which such holder wishes to exercise appraisal rights
nor consents thereto in writing will be entitled to an appraisal by the Delaware
Court of Chancery, or the Delaware Court, of the fair value of his or her shares
of common stock. Because neither merger will be effected if the other is not
also effected and because the effective time of the first step merger will occur
immediately before the effective time of the Publicis/Bcom3 merger, any holder
of Bcom3 common stock (1) who does not vote in favor of nor consent to, and who
asserts appraisal rights in connection with, the first step merger and (2) who
does not seek appraisal rights with respect to the Publicis/Bcom3 merger would
not be entitled to receive either the first step merger consideration or the
Publicis/Bcom3 merger consideration unless such stockholder fails to perfect or
later loses the right to seek appraisal. Instead, such holder would be entitled
to receive the fair value of his or her shares of Bcom3 common stock at the
effective time of such first step merger. Any holder of Bcom3 common stock (1)
who does not seek appraisal with respect to the first step merger and (2) who
does not vote in favor of nor consent to, and who asserts appraisal rights in
connection with, the Publicis/Bcom3 merger would be entitled to receive the
first step merger consideration, but would not be entitled to receive the
Publicis/Bcom3 merger consideration unless such stockholder fails to perfect or
later loses the right to seek appraisal. Instead, such holder would be entitled
to receive the fair value of his or her shares of Bcom3 common stock at the
effective time of such Publicis/Bcom3 merger. Except as set forth herein and in
Section 262, stockholders of Bcom3 will not be entitled to appraisal rights in
connection with the mergers.

     Under Section 262, where a merger is to be submitted for approval at a
meeting of stockholders, such as the special meeting of the Bcom3 stockholders,
not less than 20 days prior to the meeting a constituent corporation must notify
each of the holders of its stock for whom appraisal rights are available that
such appraisal rights are available and include in each such notice a copy of
Section 262. This proxy statement/prospectus shall constitute such notice to the
record holders of Bcom3 common stock.

     Holders of shares of Bcom3 common stock who desire to exercise their
appraisal rights must not vote in favor of the merger proposal for which such
holder wishes to exercise appraisal rights and must deliver a separate written
demand for appraisal to Bcom3 specifying the merger proposal for which he or she
is demanding appraisal rights prior to the vote by the stockholders of Bcom3 on
the mergers. A demand for appraisal must be executed by or on behalf of the
stockholder of record and must reasonably inform Bcom3 of the identity of the
stockholder of record and that such stockholder intends thereby to demand
appraisal of the common stock. A proxy, vote or instruction to vote against the
mergers will not by itself constitute such a

                                        47




demand. Within ten days after the effective time of the relevant merger,
Philadelphia Merger Corp., as the surviving corporation in the mergers, must
provide notice that the effective time of the relevant merger has occurred to
all stockholders who have complied with Section 262.

     A stockholder who elects to exercise appraisal rights should mail or
deliver his or her written demand to Bcom3 Group, Inc., at 35 West Wacker Drive,
Chicago, Illinois 60601, Attention: Mr. Christian E. Kimball, Secretary.

     Any current beneficial owner of Class A common stock is hereby advised that
Messrs. Haupt, Brown, Bostock and Fizdale, as voting trustees, are the record
holders of his or her Class A common stock. Any holder intending to exercise
appraisal rights with respect to his or her shares should contact the voting
trustees, c/o Bcom3 Group, Inc. at the address set forth above, as promptly as
possible. The voting trustees have advised Bcom3 that if their shares of common
stock are owned by more than one person, as in a joint tenancy or tenancy in
common, any instruction to the voting trustees to demand appraisal rights must
be executed by or for all joint owners.

     Please note that in order to perfect his or her appraisal rights, any
record holder asserting appraisal rights with respect to one or both mergers
must continue as the record holder of the shares for which he or she is seeking
appraisal through the effective time of the relevant merger. The Publicis/Bcom3
merger agreement provides that immediately prior to the effective time of the
Publicis/Bcom3 merger, the voting trust pursuant to which all outstanding shares
of Class A common stock of Bcom3 are held of record by the voting trustees will
be dissolved, and the related voting trust agreement will be terminated. As a
result, immediately prior to the effective time of the Publicis/Bcom3 merger,
unless other arrangements are made, each beneficial owner of Bcom3 Class A
common stock will become a record holder of uncertificated shares of Class A
common stock, and this change in record ownership would preclude the perfection
of appraisal rights with respect to such holder's shares. Therefore, prior to
the dissolution of the voting trust, special arrangements should be made by the
voting trustees and any Class A stockholder intending to assert appraisal rights
to ensure that the voting trustees remain the record holders through the
effective time of the relevant merger for any shares for which an instruction
has been given to assert appraisal rights on such stockholder's behalf.

     Within 120 days after the effective time of the relevant merger, either
Philadelphia Merger Corp. or any stockholder who has complied with the required
conditions of Section 262 may file a petition in the Delaware Court, with a copy
served on Philadelphia Merger Corp. in the case of a petition filed by a
stockholder, demanding a determination of the fair value of the shares of all
dissenting stockholders. There is no present intent on the part of Philadelphia
Merger Corp. to file an appraisal petition with respect to either merger
proposal, and stockholders seeking to exercise appraisal rights should not
assume that Philadelphia Merger Corp. will file such a petition or that
Philadelphia Merger Corp. will initiate any negotiations with respect to the
fair value of such shares. Accordingly, holders of Bcom3 common stock who desire
to have their shares appraised should initiate any petitions necessary for the
perfection of their appraisal rights within the time periods and in the manner
prescribed in Section 262. Within 120 days after the effective time of the
relevant merger, any stockholder who has theretofore complied with the
applicable provisions of Section 262 will be entitled, upon written request, to
receive from Bcom3 or Philadelphia Merger Corp. a statement setting forth the
aggregate number of shares of Class A and Class B common stock not voting in
favor of the mergers and with respect to which demands for appraisal were
received by Bcom3 and the number of holders of such shares. Such statement must
be mailed (1) within 10 days after the written request therefor has been
received by Philadelphia Merger Corp. or (2) within 10 days after the expiration
of the period for the delivery of demands as described above, whichever is
later.

     If a petition for an appraisal is timely filed, at the hearing on such
petition the Delaware Court will determine which stockholders are entitled to
appraisal rights. The Delaware Court may require the stockholders who have
demanded an appraisal for their shares and who hold stock represented by
certificates to submit their certificates of stock to the Register in Chancery
for notation thereon of the pendency of the appraisal proceedings; and if any
stockholder fails to comply with such direction, the Delaware Court may dismiss
the proceedings as to such stockholder. Where proceedings are not dismissed, the
Delaware Court will appraise the shares of common stock owned by such
stockholders, determining the fair value of such shares

                                        48


exclusive of any element of value arising from the accomplishment or expectation
of the mergers, together with a fair rate of interest, if any, to be paid upon
the amount determined to be the fair value.

     The cost of the appraisal proceeding may be determined by the Delaware
Court and taxed against the parties as the Delaware Court deems equitable in the
circumstances. However, costs do not include attorneys' and expert witness fees.
Each dissenting stockholder is responsible for his or her attorneys' and expert
witness' expenses, although, upon application of a dissenting stockholder of
Bcom3, the Delaware Court may order that all or a portion of the expenses
incurred by any dissenting stockholder in connection with the appraisal
proceeding, including, without limitation, reasonable attorneys' fees and the
fees and expenses of experts, be charged pro rata against the value of all
shares of stock entitled to appraisal.

     Any holder of shares of common stock who has duly demanded appraisal in
compliance with Section 262 will not, after the effective time of the relevant
merger, be entitled to vote for any purpose any shares subject to such demand or
to receive payment of dividends or other distributions on such shares, except
for dividends or distributions payable to stockholders of record at a date prior
to the effective time of the relevant merger.

     At any time within 60 days after the effective time of the relevant merger,
any stockholder will have the right to withdraw such demand for appraisal and to
accept the terms offered in the mergers; after this period, the stockholder may
withdraw such demand for appraisal only with the consent of Philadelphia Merger
Corp. If no petition for appraisal is filed with the Delaware Court within 120
days after the effective time of the relevant merger, stockholders' rights to
appraisal shall cease, and all holders of shares of common stock will be
entitled to receive the consideration offered pursuant to the merger agreements.
Inasmuch as Philadelphia Merger Corp. has no obligation to file such a petition,
and Philadelphia Merger Corp. has no present intention to do so, any holder of
shares of common stock who desires such a petition to be filed is advised to
file it on a timely basis. Any stockholder may withdraw such stockholder's
demand for appraisal by delivering to Bcom3, if before the effective time of the
Publicis/Bcom3 merger, and to Philadelphia Merger Corp., if after the effective
time of the Publicis/Bcom3 merger, a written withdrawal of his or her demand for
appraisal and acceptance of the applicable merger consideration, except (1) that
any such attempt to withdraw made more than 60 days after the effective time of
the relevant merger will require written approval of Philadelphia Merger Corp.
and (2) that no appraisal proceeding in the Delaware Court shall be dismissed as
to any stockholder without the approval of the Delaware Court, and such approval
may be conditioned upon such terms as the Delaware Court deems just.

ACCOUNTING MATTERS

     Publicis has prepared and will prepare financial statements using French
GAAP. In accordance with the rules and regulations of the SEC, Publicis has
reconciled the financial statements it has filed with the SEC to U.S. GAAP and
it will do so in future SEC filings. See Note 29 to Publicis's financial
statements included in Publicis's Annual Report on Form 20-F for Publicis's 2001
fiscal year, which is incorporated herein by reference.

     Publicis intends to account for the merger using the "purchase" method of
accounting for business combinations under French GAAP. When it reconciles its
financial statements to U.S. GAAP, it also intends to account for the merger
using the "purchase" method of accounting for business combinations.

GOVERNMENTAL AND REGULATORY APPROVALS

  UNITED STATES

     The merger transactions are subject to the Hart-Scott-Rodino Antitrust
Improvements Act of 1976, as amended, which prohibits the consummation of
reportable transactions until required information and materials are furnished
to the U.S. Department of Justice and the U.S. Federal Trade Commission and
specified waiting periods are terminated or expire. On April 11, 2002, Publicis
and Bcom3 each filed a pre-merger notification and report form under the HSR Act
with the FTC and the Department of Justice. The waiting period will expire on
May 13, 2002, unless we receive early termination of the waiting period, which
would shorten the waiting period, or a request for additional information, which
would extend it.

                                        49


  FRANCE

     The acquisition by a French public company of another company, French or
otherwise, generally does not require prior approval from any regulatory
authorities in France, particularly where the acquisition requires notification
to and approval by the European Commission under Council Regulation (EEC)
4064/89, as amended.

     Pursuant to regulations of the Commission des Operations de Bourse (or
COB), an independent French administrative body, Publicis will file a French
prospectus, which is included in Publicis's proxy statement to its shareholders
in accordance with the French listing rules, with the COB in respect of the
merger and the listing on Euronext Paris of the Publicis shares and the other
securities to be received by the Bcom3 stockholders in the merger. Publicis
expects that it will receive the approval (visa) of the COB for that prospectus
in May 2002.

     In addition, Dentsu, Somarel and Madame Badinter have petitioned the
Conseil des Marches Financiers (or CMF) for an exemption from the French law
which requires groups holding more than one-third of the outstanding voting
power of a company to launch a mandatory public offering for that company. The
receipt of this exemption is not a condition to the completion of the mergers,
although receipt of this exemption, or a determination otherwise by Dentsu that
such a mandatory tender offer is not required, is a condition to Dentsu's
obligation to vote its Bcom3 common stock in favor of approval of the
Publicis/Bcom3 merger agreement under its support agreement with Publicis
(described below under the caption "Support Agreements -- Publicis Support
Agreements").

  EUROPEAN UNION

     Publicis and Bcom3 each conduct business in member states of the European
Union. Council Regulation (EEC) 4064/89, as amended, requires notification to
and approval by the European Commission of mergers or acquisitions involving
parties with aggregate worldwide sales and individual European Union sales
exceeding specified thresholds. Publicis and Bcom3 expect to file a formal
merger notification with the European Commission shortly.

  OTHER JURISDICTIONS

     Publicis and Bcom3 conduct operations in other jurisdictions where other
regulatory filings or approvals may be required or advisable in connection with
the completion of the merger. Publicis and Bcom3 are currently investigating
whether filings in other jurisdictions are necessary and intend to make any such
filings if required.

     Publicis and Bcom3 are working to obtain the required regulatory approvals
and consents. However, there is no assurance as to when or whether any of these
approvals and consents will be obtained or the terms and conditions that may be
imposed. As described below under the caption "The Publicis/Bcom3 Merger
Agreement -- Conditions to the Completion of the Publicis/Bcom3 Merger",
Publicis and Bcom3 are not required to consummate the mergers unless all
material regulatory approvals and consents required to consummate the
transaction have been received.

     Both Publicis and Bcom3 have agreed to use reasonable best efforts to
complete the mergers, including to gain clearance from antitrust and competition
authorities and to obtain other required regulatory approvals. However, pursuant
to the Publicis/Bcom3 merger agreement, Publicis is not obligated to agree to
material restrictions on the conduct of its business following the completion of
the mergers or to divest any of its material assets or the material assets of
any of its affiliates, or of Bcom3 or any of its affiliates.

OTHER EFFECTS OF THE MERGERS

  LISTING OF ORDINARY SHARES, ORAS AND WARRANTS

     Publicis will use its reasonable best efforts to obtain admission to
trading at the Premier Marche of Euronext Paris of the Publicis ordinary shares,
ORAs and warrants to be issued by Publicis in the Publicis/

                                        50


Bcom3 merger within five business days of the closing date of the mergers, and
the Publicis ordinary shares issuable upon redemption of the ORAs and exercise
of the warrants at the time of such redemption or at the time such warrants
become exercisable, as the case may be.

  CONTENT AND TIMING OF REPORTS AND NOTICES OF THE COMPANIES

     The content and timing of reports and notices that Publicis files with the
SEC differ in several respects from the reports and notices that Bcom3 currently
files. Publicis is a foreign private issuer for purposes of the reporting rules
under the Exchange Act. After the mergers, Bcom3 will no longer be required to
file reports with the SEC.

     As a U.S. reporting company, Bcom3 currently must file with the SEC, among
other reports and notices:

     - an Annual Report on Form 10-K within 90 days after the end of each fiscal
       year;

     - a Quarterly Report on Form 10-Q within 45 days after the end of each of
       the first three quarters of the fiscal year; and

     - current Reports on Form 8-K upon the occurrence of various corporate
       events.

     As a foreign private issuer, pursuant to the rules of the Exchange Act,
Publicis is required to:

     - file with the SEC an annual report on Form 20-F within six months after
       the end of each fiscal year; and

     - furnish reports on Form 6-K relating to information material to Publicis
       which is required to be publicly disclosed in France or filed with
       Euronext Paris, or relating to information distributed or required to be
       distributed by Publicis to its shareholders.

     As a foreign private issuer, Publicis is not required under the Exchange
Act to file quarterly reports on Form 10-Q after the end of each financial
quarter.

     In addition, the content and timing of reports and notices that holders of
Publicis ordinary shares receive will differ from the reports and notices that
are currently received by Bcom3 stockholders. As a U.S. reporting company, Bcom3
must mail to its stockholders in advance of any annual meeting of stockholders:

     - an annual report containing audited financial statements; and

     - a proxy statement that complies with the requirements of the Exchange
       Act.

     As a foreign private issuer, Publicis is exempt from the rules under the
Exchange Act prescribing the furnishing and content of annual reports and proxy
statements to its shareholders. In addition, Publicis's officers, directors and
principal stockholders will not be subject to the reporting and "short-swing
profit recovery" provisions of Section 16 of the Securities Act with respect to
sales and purchases of Publicis shares. However, Publicis will cause registered
holders of Publicis ordinary shares to be furnished with an annual report in
French and in English which contains audited financial statements prepared in
conformity with French GAAP, together with a reconciliation of certain items to
U.S. GAAP. Publicis will also furnish registered holders of Publicis shares with
notices of meetings of shareholders and related documents in French and in
English in accordance with the requirements of French law.

     Publicis also plans to allow copies of Publicis's annual reports and other
information to be ordered by mail from its Internet web site at
www.publicis.com.

DIVIDENDS

     Publicis has historically paid dividends on an annual basis and expects to
continue to pay annual dividends on Publicis ordinary shares. The amount of
future dividends of Publicis will depend on its earnings and financial condition
and other factors affecting its businesses. Publicis's dividend for the year
ended December 31, 2000 was E.20 per ordinary share. Publicis intends to pay a
dividend of E.22 per share with respect to the 2001 fiscal year to persons who
held its shares as of February 28, 2002. For information on

                                        51


dividends declared by Publicis for the fiscal years ended 1997 through 2001, see
"Comparative Market Price and Dividend Data". Bcom3 paid a cash dividend of $.25
per share to holders of its common stock on February 9, 2001. On February 18,
2002, Bcom3 declared a cash dividend of $.25 per share of common stock. This
dividend was paid by March 18, 2002 to holders of its common stock as of
February 18, 2002. Other than these dividends, Bcom3 has not declared or paid
any dividends.

                  INTERESTS OF CERTAIN PERSONS IN THE MERGERS

     In considering the respective recommendations of the Bcom3 and Publicis
boards of directors with respect to the merger agreements, stockholders should
be aware that certain directors and officers of both Bcom3 and Publicis have
interests in the mergers that may be different from, or in addition to, the
interests of the other stockholders of Bcom3 and Publicis generally.

STOCK OPTION PLANS

     The total consideration to be paid for Bcom3 in both mergers is for all the
stock and options, and is allocated among Class A stockholders, Class B
stockholders and option holders as provided in the Publicis/ Bcom3 merger
agreement and the applicable stock option plan in effect at the time of the
mergers. The option holders' share of the total consideration will take the form
of a cash payment to each option holder in cancellation of his or her options.
The cash payment for each option will reflect the immediate U.S. dollar cash
value of the blended merger consideration per Class A share paid in both
mergers, as determined in good faith by the Bcom3 board, less the exercise price
of the option.

     The option cash payment will be effected in two stages. First, the Bcom3
board, pursuant to Bcom3's 2000 Long-Term Equity Incentive Plan and 2001
California Stock Option Plan (collectively, the "stock option plans"), will make
an appropriate adjustment to the exercise price of and number of shares
underlying each outstanding stock option to reflect the treatment of Class A
common stock in the first step merger. Then, in the Publicis/Bcom3 merger, each
outstanding stock option so adjusted (whether vested or not) will be cancelled
and option holders will receive a cash payment equal to the product of (i) the
adjusted total number of Bcom3 Class A shares subject to such stock option and
(ii) the excess, if any, of the immediate U.S. dollar cash value of the
consideration payable in the Publicis/Bcom3 merger for each Class A share
measured at the effective time of the Publicis/Bcom3 merger, as determined in
good faith by the Bcom3 board, over the adjusted exercise price per share for
the applicable stock option.

     As of February 28, 2002, approximately 1,200 employees of Bcom3 and its
subsidiaries held Bcom3 stock options, giving such individuals the right to
acquire approximately 1,750,000 shares of Class A common stock in the aggregate,
generally at an exercise price of $130 per share. Of the persons who have been a
Bcom3 director or executive officer at any time since the beginning of the last
fiscal year, Messrs. Haupt, Brown, Kimball, Bostock, Fizdale, Oshima, Niimura
and Kobuse have not received any grants or awards under the

                                        52


stock option plans. Mmes. Kamerick and Reeves received non-qualified stock
option grants during 2001 and 2002 under the stock option plans as set forth in
the following tables:

                      INDIVIDUAL OPTION GRANTS DURING 2001



                                                                                          POTENTIAL REALIZABLE VALUE
                            NUMBER OF                                                       AT ASSUMED ANNUAL RATES
                           SECURITIES    PERCENT OF TOTAL                                 OF STOCK PRICE APPRECIATION
                           UNDERLYING    OPTIONS GRANTED    EXERCISE                            FOR OPTION TERM
                             OPTIONS     TO EMPLOYEES IN      PRICE                       ---------------------------
          NAME             GRANTED (#)     FISCAL YEAR      ($/SHARE)   EXPIRATION DATE     5% ($)         10% ($)
-------------------------  -----------   ----------------   ---------   ---------------   -----------   -------------
                                                                                      
Roger A. Haupt...........        --             --              --               --              --              --
Craig D. Brown...........        --             --              --               --              --              --
Eileen A. Kamerick(1)....    10,000            1.1%           $130         08/31/11        $817,563      $2,071,865
Christian E. Kimball.....        --             --              --               --              --              --
Elizabeth L. Reeves(2)...     6,500            0.7%           $130         12/29/10        $531,416      $1,346,712
Roy J. Bostock...........        --             --              --               --              --              --
Richard B. Fizdale.......        --             --              --               --              --              --
Fumio Oshima.............        --             --              --               --              --              --
Megumi Niimura...........        --             --              --               --              --              --
Naoki Kobuse.............        --             --              --               --              --              --


---------------

(1) The non-qualified stock options granted to Ms. Kamerick vest in four equal
    installments, such that they will be 25% vested on August 31, 2003, 50%
    vested on August 31, 2004, 75% vested on August 31, 2005, and 100% vested on
    August 31, 2006.

(2) The non-qualified stock options granted to Ms. Reeves vest in four equal
    installments, such that they will be 25% vested on December 29, 2002, 50%
    vested on December 29, 2003, 75% vested on December 29, 2004, and 100%
    vested on December 29, 2005.

                      INDIVIDUAL OPTION GRANTS DURING 2002



                                                                                        POTENTIAL REALIZABLE VALUE
                          NUMBER OF                                                       AT ASSUMED ANNUAL RATES
                         SECURITIES    PERCENT OF TOTAL                                 OF STOCK PRICE APPRECIATION
                         UNDERLYING    OPTIONS GRANTED    EXERCISE                            FOR OPTION TERM
                           OPTIONS     TO EMPLOYEES IN      PRICE                       ---------------------------
         NAME            GRANTED (#)     FISCAL YEAR      ($/SHARE)   EXPIRATION DATE      5% ($)        10% ($)
-----------------------  -----------   ----------------   ---------   ---------------   ------------   ------------
                                                                                     
Roger A. Haupt.........        --             --              --               --                --             --
Craig D. Brown.........        --             --              --               --                --             --
Eileen A.
  Kamerick(1)..........    35,000            4.1%           $130         02/27/12        $2,861,471     $7,251,528
Christian E. Kimball...        --             --              --               --                --             --
Elizabeth L.
  Reeves(2)............    10,000            1.1%           $130         02/27/12        $  817,563     $2,071,865
Roy J. Bostock.........        --             --              --               --                --             --
Richard B. Fizdale.....        --             --              --               --                --             --
Fumio Oshima...........        --             --              --               --                --             --
Megumi Niimura.........        --             --              --               --                --             --
Naoki Kobuse...........        --             --              --               --                --             --


---------------

(1) The non-qualified stock options granted to Ms. Kamerick vest in four equal
    installments, such that they will be 25% vested on February 27, 2004, 50%
    vested on February 27, 2005, 75% vested on February 27, 2006 and 100% vested
    on February 27, 2006.

                                        53


(2) The non-qualified stock options granted to Ms. Reeves vest in four equal
    installments, such that they will be 25% vested on February 27, 2004, 50%
    vested on February 27, 2005, 75% vested on February 27, 2006 and 100% vested
    on February 27, 2006.

     Because Bcom3 is a privately-held company with no trading in its shares of
common stock, there has been no market determination of the value of the shares
underlying the stock options held by, and therefore the value of the payments to
be made to, Mmes. Kamerick and Reeves as described above.

INDEMNIFICATION; DIRECTORS' AND OFFICERS' INSURANCE

     Publicis is obligated, for six years after the merger, to maintain in
effect Bcom3's current directors' and officers' liability insurance covering
acts or omissions prior to the effective time of the Publicis/Bcom3 merger.

     Publicis is obligated, to the fullest extent permitted by law, to indemnify
and hold harmless each person who is or has been an officer or director of Bcom3
or any of its subsidiaries with respect to acts or omissions by them in their
capacities as officers or directors at any time prior to the effective time of
the Publicis/Bcom3 merger, including for acts and omissions occurring in
connection with the mergers and the merger agreements. Publicis will also cause
Philadelphia Merger Corp., the surviving corporation in the Publicis/Bcom3
merger, to maintain in its by-laws for a period of six years provisions
reasonably satisfactory to Bcom3 regarding officers' and directors'
indemnification and insurance.

EMPLOYMENT AGREEMENTS

  ROGER HAUPT'S EMPLOYMENT AGREEMENT WITH BCOM3

     Bcom3 entered into an employment agreement with Roger Haupt on January 1,
2001 that entitles him to an annual salary of not less than $950,000, an annual
bonus and stock option awards (as recommended by Bcom3's board nominating and
compensation committee), as well as various employee benefits and perquisites.

     Under the terms of his employment agreement, if the Bcom3 board terminates
Mr. Haupt's employment at any time during the period commencing three months
before a "change in control" and ending two years following a change in control
or if Mr. Haupt terminates his employment at any time during the 30-day period
that begins six months after a change in control, Mr. Haupt will be entitled to
a lump sum payment equal to four times the sum of his annual salary and bonus
(which is defined as the greater of his target bonus for the year in which the
date of termination occurs, or the highest of the actual bonus paid in the three
years preceding the year in which the date of termination occurs). Consummation
of the Publicis/Bcom3 merger will constitute a "change in control" under Mr.
Haupt's agreement. Mr. Haupt will be entitled to three times the sum of his
annual base salary and bonus if the termination is by action of the Bcom3 board
for any reason other than death, disability, cause or in connection with a
change in control, or at the election of Mr. Haupt for "good reason" if the
board has not cured or resolved the good reason before the end of 30 days after
receiving notice. Under Mr. Haupt's agreement, "good reason" means:

     - a material diminution in his title, position, duties or responsibilities
       or the assignment to him of duties that are materially inconsistent with
       the position of CEO of the ultimate parent company of a group of
       operating companies;

     - a "fundamental disagreement" with the board (as defined in the
       agreement);

     - removal from or failure to be reelected to, the position as CEO of Bcom3
       (or its successor);

     - a reduction in salary, or a material reduction in benefits without a
       reasonable substitution of additional cash salary or alternative
       benefits;

     - failure to continue participation in the annual bonus plan and long-term
       incentive plan at levels described in the agreement;

     - failure to continue any material perquisite without providing an
       equivalent alternative perquisite;

                                        54


     - a relocation of his principal workplace without his consent to a location
       more than 25 miles from its current location; or

     - a material breach by Bcom3 of any of its obligations under the agreement.

     Upon any such termination entitling him to severance pay, Mr. Haupt is also
entitled to (1) immediate vesting of any otherwise unvested benefits and (2)
continuation of all welfare benefits for a period of three years with an
additional three years of benefits under his executive employment consultancy
arrangement. The agreement further provides that if any of the payments made to
Mr. Haupt become subject to the excise tax imposed by Section 4999 of the
Internal Revenue Code, Mr. Haupt will be entitled to receive an additional
gross-up payment such that, after payment by Mr. Haupt of all taxes, including
any excise tax imposed upon the gross-up payment, Mr. Haupt will receive the net
after-tax benefit that he would have received had the excise tax not been
imposed. Following the termination of his employment, Mr. Haupt has agreed to
non-competition and non-solicitation restrictions for a period of five years.

TERMINATION AND CHANGE IN CONTROL BENEFITS

 EXECUTIVE CHANGE IN CONTROL AGREEMENTS

     Fourteen Bcom3 executives, including Messrs. Brown and Kimball and Mmes.
Kamerick and Reeves, entered into change in control agreements with Bcom3 in
January and February of this year. Under the terms of each of the change in
control agreements, each executive is entitled to receive certain payments and
benefits if there is a "change in control" (as defined in the agreements) and
the executive's employment is terminated without "cause" or upon a "constructive
discharge" within the period beginning 90 days prior to a change in control and
ending on the third anniversary of such change in control. Approval by Bcom3's
stockholders of the Publicis/Bcom3 merger will constitute a "change in control"
under the change in control agreements. Under the agreements, an executive's
employment will have deemed to have been terminated upon a constructive
discharge after:

     - a material diminution in the executive's reporting relationship;

     - a material diminution in the executive's duties and responsibilities
       taken as a whole (not taking into account changes, such as changes in
       public reporting requirements, that occur solely by reason of Bcom3 being
       a subsidiary of another company rather than the top-most company in a
       group of companies);

     - a reduction in his or her base salary;

     - a material reduction in his or her bonus opportunity or level of benefits
       other than a reduction in level of benefits that is reasonably consistent
       with changes affecting all senior executives of the company; or

     - a requirement that he or she relocate or commute to another metropolitan
       area (whether or not such developments have also resulted in a
       resignation by the executive).

     Depending upon the date of termination, certain agreements provide for a
lump sum payment of up to two times (including agreements for Messrs. Brown and
Kimball) or up to three times (including agreements for Mmes. Kamerick and
Reeves) the sum of the executive's annual base salary plus the executive's
target incentive bonus for the year in which the date of termination occurs (or,
if greater, the highest aggregate cash compensation that the executive earned in
annual salary and bonuses with respect to any of the three calendar years before
the date of termination). In addition, each executive will be entitled to the
following benefits if such executive's employment is terminated within the
specified period before or following the change in control: (1) depending on the
date of termination, continuation of all welfare benefits and deferred
compensation, profit sharing, long-term incentive, defined contribution, defined
benefit, pension, retirement and other similar qualified and non-qualified
benefit plans for the executive for a period of up to two or three years; (2)
immediate vesting of any otherwise unvested benefits; (3) a pro rata portion of
the executive's aggregate target incentive bonus for the year in which the date
of termination occurs; (4) accrued but unpaid salary, annual bonuses, vacation
pay and unreimbursed expenses through the date of termination; and (5)
outplacement services for a period of 12 months.

                                        55




     The agreements further provide that if any of the payments made to the
executives become subject to the excise tax imposed by Section 4999 of the
Internal Revenue Code, the executives will be entitled to receive an additional
gross-up payment such that, after payment by the executives of all taxes,
including any excise tax imposed upon the gross-up payment, the executives will
receive the net after-tax benefit that the executives would have received had
the excise tax not been imposed.

     Upon the termination of their employment, the executives may be required to
sign a mutual legal release and agree to a one-year non-competition restriction
and a two-year non-solicitation restriction as a condition to receiving any
payments or benefits.

RETIREMENT ARRANGEMENTS

     Messrs. Haupt and Kimball have letter agreements regarding executive
employment consultancy arrangements. Under these agreements, each will be
entitled to receive semi-monthly payments, at an annual rate equal to 30% of the
sum of his final annual base salary plus his final annual bonus (or, if greater,
the average of his final and immediately previous annual bonuses), along with
the continuation of certain employee benefits, for a period of five years
commencing upon his retirement. Mr. Haupt has already vested in this benefit,
having attained age 50, and Mr. Kimball will vest in this benefit beginning with
his retirement (at age 55 or later) or, pursuant to the terms of his change in
control agreement, upon his earlier termination of employment as a result of a
change in control.

     Mr. Brown also has a salary continuation agreement. Under this agreement,
he will be entitled to receive monthly payments for a period of 10 years
following his death, disability or retirement. Mr. Brown is entitled to receive
monthly payments at the rate of $250,000 per annum, commencing upon (1) his
retirement (at age 55 or later); (2) his earlier death or disability (subject,
in the case of disability, to offset for certain disability insurance proceeds
that Mr. Brown may be entitled to receive under company-paid policies); or (3)
pursuant to the terms of his change in control agreement, his earlier
termination of employment as a result of a change in control. Mr. Brown shall
forfeit his right to receive any of these payments should he breach certain non-
solicitation or non-competition restrictions that are applicable for a period of
two years after the termination of his employment.

INTERESTS OF DIRECTORS OF DENTSU

     Two members of Bcom3's board, Messrs. Oshima and Kobuse, represent the
interests of Dentsu and therefore may have interests different from, or in
addition to, the interests of other stockholders of Bcom3 and Publicis
generally. See "The First Step Merger Agreement," "The Publicis/Bcom3 Merger
Agreement," and "Shareholders Agreements, Alliance Agreement and Escrow
Agreement," below.

INTERESTS OF DIRECTORS OF PUBLICIS

     Elisabeth Badinter, who is a member of Publicis's supervisory board and a
stockholder of Publicis, will enter into a shareholders agreement with Dentsu
regarding the voting of Publicis shares owned directly by her and Somarel and
other matters relating to their ownership of Publicis shares after completion of
the mergers. See "Shareholders Agreements, Alliance Agreement and Escrow
Agreement -- Shareholders Agreement Between Elisabeth Badinter and Dentsu" for a
more detailed description of this agreement.

                                        56


                           MATERIAL TAX CONSEQUENCES

MATERIAL U.S. FEDERAL INCOME TAX CONSEQUENCES OF THE FIRST STEP MERGER, OF THE
PUBLICIS/BCOM3 MERGER AND OF HOLDING PUBLICIS INSTRUMENTS

  OVERVIEW

     The following discussion is a summary description of certain material U.S.
federal income tax consequences of the first step merger, of the Publicis/Bcom3
merger and of holding Publicis instruments to the U.S. holders of Bcom3 Class A
common stock. For purposes of this discussion, a U.S. holder means:

     - an individual citizen or resident of the United States;

     - a corporation or other entity taxable as a corporation organized under
       the laws of the United States or any of its political subdivisions;

     - a trust, if a United States court is able to exercise primary supervision
       over the administration of the trust and one or more U.S. persons has the
       authority to control all substantial decisions of the trust; or

     - an estate that is subject to United States federal income tax on its
       income regardless of its source.

     This discussion is for general information only and is based upon the
current provisions of the U.S. Internal Revenue Code (the "Code"), existing
regulations promulgated under the Code and current administrative and judicial
interpretations of the Code, all as in effect as of the date hereof, and all of
which are subject to change (possibly with retroactive effect). No attempt has
been made to comment upon all U.S. federal income tax consequences of the
mergers or of holding Publicis instruments that may be relevant to particular
holders in light of their particular circumstances or to holders that are
subject to special tax treatment under the Code, for example, dealers in
securities, foreign persons, mutual funds, insurance companies, tax-exempt
entities, and persons who hold their shares as part of a "straddle," "hedge" or
"conversion transaction." In addition, this discussion does not address any tax
consequences to Dentsu. This discussion also does not consider the effect of any
foreign, state or local laws or any U.S. federal laws other than those
pertaining to the income tax.

     THE INDIVIDUAL CIRCUMSTANCES OF EACH U.S. HOLDER OF BCOM3 CLASS A COMMON
STOCK MAY AFFECT THE TAX CONSEQUENCES OF THE MERGERS OR OF HOLDING PUBLICIS
INSTRUMENTS TO SUCH HOLDER. THE PARTICULAR FACTS OR CIRCUMSTANCES OF A U.S.
HOLDER OF BCOM3 CLASS A COMMON STOCK THAT MAY SO AFFECT THE CONSEQUENCES ARE NOT
DISCUSSED HERE. ACCORDINGLY, ALL U.S. HOLDERS OF BCOM3 CLASS A COMMON STOCK ARE
ADVISED TO CONSULT THEIR OWN TAX ADVISORS REGARDING THE U.S. FEDERAL INCOME TAX
CONSEQUENCES OF THE FIRST STEP MERGER, OF THE PUBLICIS/BCOM3 MERGER AND OF
HOLDING PUBLICIS INSTRUMENTS IN LIGHT OF THEIR PERSONAL CIRCUMSTANCES AND THE
APPLICATION AND EFFECT OF FOREIGN, U.S. FEDERAL, STATE, LOCAL OR OTHER TAX LAWS.

     It is a condition to the obligation of Bcom3 to consummate the
Publicis/Bcom3 merger that Bcom3 receive an opinion from its special tax
counsel, Kirkland & Ellis, to the effect that the Publicis/Bcom3 merger will be
treated as a "reorganization" within the meaning of Section 368(a) of the Code
and that each transfer of property to Publicis by a Bcom3 stockholder pursuant
to the Publicis/Bcom3 merger will not be subject to Section 367(a)(1) of the
Code. Section 367(a)(1) generally denies tax-free treatment to the U.S.
shareholders of a U.S. target company upon an acquisition of the U.S. target
company by a foreign acquiring company unless, among other things, the foreign
acquiror is larger than the U.S. target company. It is a condition to the
obligation of Publicis and Philadelphia Merger Corp. to consummate the merger
that Publicis receive an opinion from its counsel, Wachtell, Lipton, Rosen &
Katz, to the effect that the Publicis/Bcom3 merger will be treated as a
"reorganization" within the meaning of Section 368(a) of the Code.

     In issuing such opinions, each of Kirkland & Ellis and Wachtell, Lipton,
Rosen & Katz are entitled to rely upon facts, representations, assumptions,
rulings, opinions and certificates of officers of Publicis, Bcom3 and others.
The opinions of counsel are not binding on the Internal Revenue Service (the
"IRS") or any court, and no assurance can be given that the IRS will not
challenge the tax treatment of the merger. Publicis and Bcom3 are seeking a
ruling from the IRS regarding the application of Section 367(a)(1) of the Code
to the Publicis/Bcom3 merger.
                                        57


     The following discussion assumes that the first step merger and the
Publicis/Bcom3 merger will be consummated as described in the first step merger
agreement and the Publicis/Bcom3 merger agreement and this proxy
statement/prospectus, that Bcom3 will comply with the reporting requirements for
the transfer by U.S. persons of stock in a U.S. corporation to a foreign
corporation to qualify for an exception to the application of Section 367(a)(1)
of the Code, that the terms of the Publicis ordinary shares, the usufruct
interests in Publicis ordinary shares, the ORAs and the warrants issued in the
Publicis/Bcom3 merger and the debt portion of the OBSAs correspond to the
description of such instruments set forth in the Publicis/Bcom3 merger agreement
(and exhibits thereto), that the Publicis/Bcom3 merger will qualify for an
exception to the application of Section 367(a)(1) of the Code and that the
Publicis/Bcom3 merger will be treated as a "reorganization" within the meaning
of Section 368(a) of the Code.

  CONSEQUENCES OF THE FIRST STEP MERGER

     The first step merger should be treated as an acquisition of a portion of
Bcom3 Class A common stock from the holders of such stock by Dentsu for cash,
followed by a recapitalization of Bcom3.

     Each U.S. holder of Bcom3 Class A common stock should be treated for U.S.
federal income tax purposes as if such holder sold a portion of his or her
shares of Bcom3 Class A common stock to Dentsu for cash. Each such holder should
recognize gain or loss equal to the difference between the cash proceeds
received as a result of the first step merger less such holder's tax basis in
the shares sold to Dentsu. In general, a U.S. holder's tax basis in his or her
shares of Bcom3 Class A common stock will be equal to the amount paid for such
shares, plus any taxable income such holder was required to recognize upon
receipt of such shares. A U.S. holder of Bcom3 Class A common stock who holds
blocks of stock with different tax bases and/or different holding periods should
be permitted to identify the specific shares sold to Dentsu pursuant to the
first step merger for purposes of determining the amount of his or her gain or
loss on such sale. Unless a holder notifies Bcom3 to the contrary, Bcom3 will
treat each U.S. holder of Class A common stock as selling pursuant to the first
step merger his or her shares of Bcom3 Class A stock which have the highest cost
basis of shares with a holding period of more than 12 months. However, each U.S.
holder should consult with his or her tax advisor because the ability to use
specific identification to determine the shares of stock treated as sold
pursuant to the first step merger is not free from doubt.

     Generally, gain or loss recognized with respect to Bcom3 Class A common
stock surrendered in the first step merger will be capital gain or loss. Capital
gain of a noncorporate U.S. holder will generally be subject to United States
federal income tax at a maximum rate of 20% where the Bcom3 Class A common stock
was held for more than one year. The gain or loss will generally be income from
sources within the United States for foreign tax credit limitation purposes.
This discussion assumes that all of the cash received by holders of Bcom3 Class
A common stock pursuant to the first step merger will be treated as received in
exchange for shares of Bcom3 Class A common stock. There is a risk that a
portion of such cash could be treated for U.S. federal income tax purposes as a
payment by Dentsu for its right to receive, pursuant to the Publicis/ Bcom3
merger, bare legal title with respect to Publicis ordinary shares, the usufruct
interest in which will be received by holders of Bcom3 Class A common stock. The
U.S. federal income tax treatment of any payments so characterized is uncertain.

     In general, gain with respect to cash received in the first step merger by
a U.S. paying agent or other U.S. intermediary will be reported to the IRS and
to each U.S. holder of Bcom3 Class A common stock as may be required under
applicable United States Treasury Regulations. Backup withholding at a maximum
rate of 30% will apply to these payments if a U.S. holder fails to provide an
accurate taxpayer identification number or fails to report all interest and
dividends required to be shown on such holder's federal income tax return.

  CONSEQUENCES OF THE PUBLICIS/BCOM3 MERGER

     In General.  As a result of the Publicis/Bcom3 merger, each U.S. holder of
Bcom3 Class A common stock will exchange each share of Bcom3 Class A common
stock held after giving effect to the first step merger for consideration
consisting of Publicis ordinary shares, the usufruct interest in additional
Publicis ordinary shares and the right to receive bare legal title to such
shares on the second anniversary of the closing

                                        58


of the Publicis/Bcom3 merger, ORAs, warrants, and cash proceeds generated from
the sale of the debt portion of the OBSAs. A U.S. holder of Bcom3 Class A common
stock will generally not be required to recognize any gain for U.S. federal
income tax purposes as a result of the receipt of Publicis ordinary shares or
warrants in the Publicis/Bcom3 merger.

     It is the opinion of Kirkland & Ellis, special tax counsel to Bcom3, that
the receipt of ORAs and the receipt of the usufruct interests (and the right to
receive bare legal title to such shares on the second anniversary of the closing
date of the Publicis/Bcom3 merger) will also not give rise to gain recognition,
although this conclusion is not entirely free from doubt in light of the absence
of direct authority addressing the federal income tax characteristics of those
instruments. The following discussion assumes that such instruments are treated
as stock for U.S. federal income tax purposes.

     U.S. holders of Bcom3 Class A common stock will be required to recognize
gain for U.S. federal income tax purposes to the extent of the cash proceeds
received from the sale of the debt portion of the OBSAs. Such gain will be
calculated separately with respect to each block of Bcom3 Class A common stock
(that is, shares acquired at separate times and at different prices). Thus, a
U.S. holder's gain recognized with respect to a share of Bcom3 Class A stock
will equal the lesser of (a) the cash proceeds received from the sale of the
debt portion of the OBSAs allocable to such share and (b) the excess of (i) the
aggregate value of the portion of the Publicis ordinary shares, the usufruct
interest in additional Publicis ordinary shares, the right to receive bare legal
title to such shares on the second anniversary of the closing date of the
Publicis/Bcom3 merger, the ORAs, the warrants and the cash received from the
sale of the debt portion of the OBSAs allocable to such share, over (ii) such
holder's tax basis in such share. In addition, gain will be recognized as a
result of cash received in lieu of fractional interests, as described below.

     Bcom3 does not expect any U.S. holder of Bcom3 Class A common stock to
realize a loss in the Publicis/ Bcom3 merger. However, in the event that the
adjusted basis of a U.S. holder in his or her Bcom3 Class A common stock is
greater than the sum of the amount of cash and the fair market value of the
other consideration received, such holder will realize a loss even though such
loss will not be currently allowed or recognized for U.S. federal income tax
purposes.

     The aggregate tax basis of the Publicis ordinary shares, usufruct interests
in Publicis ordinary shares (and the right to receive bare legal title to such
shares), ORAs and warrants received by a U.S. holder of Bcom3 Class A common
stock (including any fractional interests in such instruments deemed to be
received and sold for cash, as described below) will be equal to such holder's
basis in the Bcom3 Class A common stock exchanged therefor, increased by the
amount of gain recognized by such holder and decreased by the amount of cash
received by such holder. Such basis must be allocated among the various
instruments (excluding cash) received by such holder in the Publicis/Bcom3
merger in proportion to the fair market value of each such instrument. The
holding period of the Publicis ordinary shares, usufruct interests in Publicis
ordinary shares (and the right to receive bare legal title to such shares), ORAs
and warrants received by a U.S. holder of Bcom3 Class A common stock in the
Publicis/Bcom3 merger will include such holder's holding period in the Bcom3
Class A common stock surrendered.

     In addition, if a U.S. holder of Bcom3 Class A common stock exercises
appraisal rights and as a result receives only cash for his or her Bcom3 Class A
common stock, such holder will recognize gain or loss equal to the difference
between the amount of cash received and his or her tax basis in the Bcom3 Class
A common stock. Generally, for such a holder, any recognized gain or loss will
be capital gain or loss and will generally be long-term capital gain or loss if
such holder's holding period in the Bcom3 Class A common stock is more than one
year at the effective time of the Publicis/Bcom3 merger.

     Cash In Lieu of Fractional Interests.  U.S. holders of Bcom3 Class A common
stock who receive cash in lieu of fractional interests in Publicis ordinary
shares, usufructs, ORAs or warrants will be treated as having first received
such fractional interests in the Publicis/Bcom3 merger and then as having
received cash in exchange for the applicable fractional interest. Gain or loss
will generally be recognized for U.S. federal income tax purposes by the U.S.
holder of Bcom3 Class A common stock, measured by the difference between the
amount of cash received and the portion of such holder's basis in his or her
Bcom3 Class A common stock allocable to such fractional interest. Any gain will
be capital gain provided that the shares of


                                        59


Bcom3 Class A common stock were held as capital assets and will be long term
capital gain if the Bcom3 Class A common stock had been held for more than one
year at the time of the Publicis/Bcom3 merger.

     Backup Withholding.  In general, payments made in connection with the
Publicis/Bcom3 merger by a U.S. paying agent or other U.S. intermediary will be
reported to the IRS and to each holder of Bcom3 Class A common stock as may be
required under applicable United States Treasury Regulations. Backup withholding
at a maximum rate of 30% may apply to such payments if a U.S. holder fails to
provide an accurate taxpayer identification number or fails to report all
interest and dividends required to be shown on such holder's federal income tax
return.

     Five-Percent Shareholders.  This discussion does not address the tax
consequences of the Publicis/ Bcom3 merger to a holder of Bcom3 Class A common
stock if such holder will become a "five-percent transferee shareholder" of
Publicis within the meaning of the applicable Treasury Regulations under Section
367 of the Code. In general, a five-percent transferee shareholder is a person
that holds Bcom3 stock and will own, directly or indirectly through attribution
rules, at least five percent of either the total voting power or the total value
of Publicis shares immediately after the Publicis/Bcom3 merger. Based on the
current value and ownership of Publicis and Bcom3, Bcom3 does not expect that
any U.S. holder of Bcom3 Class A common stock will become a five-percent
transferee shareholder of Publicis in connection with the Publicis/ Bcom3
merger. However, the attribution rules for determining ownership are complex,
and neither Publicis nor Bcom3 can offer any assurance that a holder will not be
a five-percent transferee shareholder based on the particular facts and
circumstances applicable to such holder. If a U.S. holder of Bcom3 Class A
common stock believes he or she could become a five-percent transferee
shareholder of Publicis, such holder should consult his or her tax advisor about
the special rules and time-sensitive tax procedures that might apply to such
holder.

     Reporting Requirements.  Each U.S. holder of Bcom3 Class A common stock who
does not exercise his or her appraisal rights in connection with the
Publicis/Bcom3 merger will be required (i) to file a statement with his or her
U.S. federal income tax return for the year in which the Publicis/Bcom3 merger
occurs providing a complete statement of all facts pertinent to the
nonrecognition of gain upon the exchange of his or her Bcom3 Class A common
stock, including his or her tax basis in the Bcom3 Class A common stock that was
surrendered, and the fair market value of the Publicis ordinary shares, usufruct
interest in Publicis ordinary shares, ORAs and warrants and any cash received in
the merger and (ii) to retain permanent records of these facts relating to the
Publicis/Bcom3 merger.

     Consequences If the Debt Portion of the OBSAs Is Not Sold at Closing.  The
former holders of Bcom3 Class A common stock will not receive their pro rata
share of the net cash proceeds from the sale of the debt portion of the OBSAs
until it is sold, which sale may not occur until after the effective time of the
Publicis/Bcom3 merger. If the debt portion of the OBSAs is not sold until after
the effective time of the Publicis/Bcom3 merger, then each U.S. holder of Bcom3
Class A common stock would likely be required to recognize gain, in the year of
the Publicis/Bcom3 merger, to the extent of the fair market value of such
holder's payment rights with respect to the debt portion of the OBSAs. The
availability of the installment method for reporting such gain and the timing of
any interest payments that may be deemed to be received on account of such U.S.
holder's payment rights with respect to the notes will depend upon facts that
may not be known until after the effective time of the Publicis/Bcom3 merger.

  CONSEQUENCES OF HOLDING PUBLICIS INSTRUMENTS

     A U.S. holder of Publicis ordinary shares, the usufruct interest in
Publicis ordinary shares and ORAs must include in ordinary income the gross
amount of any distribution made by Publicis with respect to such instruments to
the extent of Publicis's current or accumulated earnings and profits (as
determined for U.S. federal income tax purposes), including any avoir fiscal (a
payment from the French treasury), precompte or French tax withheld, based upon
the U.S. dollar value of the distribution on the date it is actually or
constructively received. In determining the amount of dividend income received,
a U.S. holder will use the spot currency exchange rate on the day the dividend
is included in income. Any difference between the amount of dividend income and
the dollars actually received may constitute a foreign currency gain or loss,

                                        60


which is an ordinary gain or loss. Individual U.S. holders, however, are not
required to recognize a gain of less than $200 from the exchange of foreign
currency in a "personal transaction" as defined in Section 988(e) of the Code.
Any distribution by Publicis in excess of current or accumulated earnings and
profits will be treated as a tax-free return of capital that reduces the tax
basis in the U.S. holder's Publicis ordinary shares, the usufruct interest in
Publicis ordinary shares or the ORAs, as applicable, and any remaining amount
will be treated as capital gain. A U.S. holder should consult his or her tax
advisor regarding the availability of any foreign tax credit resulting from any
French withholding tax imposed on any dividend or other payment to the U.S.
holder.

     Upon a sale or other disposition of Publicis ordinary shares, the usufruct
interest in Publicis ordinary shares, the ORAs or the warrants in a taxable
transaction, a U.S. holder will recognize gain or loss for U.S. federal income
tax purposes in an amount equal to the difference between the U.S. dollar value
of the amount realized and the U.S. holder's tax basis in the Publicis ordinary
shares, the usufruct interest in Publicis ordinary shares, the ORAs or the
warrants, as applicable. Such gain or loss recognized will generally be a long-
term capital gain or loss with respect to instruments held for more than 12
months at the time of the sale or other disposition, and any gain or loss
recognized generally will be income or loss from sources within the U.S. for
foreign tax credit limitation purposes. Long-term capital gain of a
non-corporate U.S. holder is generally subject to tax at a maximum federal
income tax rate of 20%.

     A U.S. holder of Publicis warrants will not recognize gain on the exercise
of the warrants. The holder's basis in the Publicis ordinary shares received on
the exercise of the warrants will equal the holder's basis in the warrants, plus
the price paid by the U.S. holder upon such exercise of the warrants.

     Bcom3 does not believe that Publicis is a "passive foreign investment
company," or PFIC, as defined in Section 1297 of the Code. A foreign corporation
will generally be a PFIC with respect to a U.S. person if, for any taxable year
in which the U.S. person is a shareholder, either 75% or more of the
corporation's gross income for the year is passive income or 50% or more of the
value of the corporation's assets is attributable to assets that produce or are
held for the production of passive income. The treatment of a foreign
corporation as a PFIC is based on facts that may be subject to change, and
therefore there can be no assurance that Publicis will not become a PFIC in the
future. Each U.S. holder should consult his or her tax advisor about the
specific application of the PFIC rules, including time-sensitive filing
procedures, to such holder and possible elections or other methods of minimizing
the adverse tax consequences that could apply to such holder if Publicis were to
be treated as a PFIC.

MATERIAL FRENCH TAX CONSEQUENCES OF HOLDING AND DISPOSING OF PUBLICIS ORDINARY
SHARES, ORAS, OBSAS AND/OR WARRANTS ("BONS DE SOUSCRIPTION")

     The following discussion is a summary description of certain material
French tax consequences of owning and disposing of Publicis ordinary shares,
ORAs, OBSAs and/or warrants ("Bons de souscription").

     This discussion is for general information and is relevant only to
individual holders of the Publicis ordinary shares, ORAs, OBSAs and/or warrants
("Bons de souscription") who received such instruments in the Publicis/Bcom3
merger in exchange for their Bcom3 Class A common stock, who are not French tax
residents, who are tax residents of the United States pursuant to article 4 of
the Convention Between the Government of the United States of America and the
Government of the French Republic for the Avoidance of Double Taxation and the
Prevention of Fiscal Evasion with Respect to Taxes on Income and Capital (the
"U.S.-France tax treaty") ("U.S. Tax Resident Individuals"), and who do not hold
the Publicis ordinary shares, ORAs, OBSAs and/or warrants ("Bons de
souscription") in connection with a permanent establishment or a fixed base in
France through which they carry on a business or perform personal services.

     This discussion does not address all aspects of French tax laws and tax
treaties that may be relevant in light of the particular circumstances of
holders of the Publicis ordinary shares, ORAs, OBSAs and/or warrants ("Bons de
souscription"). It is based on French tax law and conventions and treaties in
force as of the date of this proxy statement/prospectus, all of which are
subject to change, possibly with retroactive effect, or to different
interpretations.

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     On August 31, 1994, the United States and France signed the U.S.-France tax
treaty, which generally became effective on January 1, 1996.

     Described hereunder are the principal French tax consequences that apply to
holders of the Publicis ordinary shares, ORAs, OBSAs and/or warrants ("Bons de
souscription") for whom both of the following requirements are met:

     - the holder is a U.S. Tax Resident Individual (and, in the case of a U.S.
       Tax Resident Partnership as defined below, all owners will be U.S. Tax
       Resident Individuals); and

     - the ownership of the Publicis ordinary shares, ORAs, OBSAs and/or
       warrants ("Bons de souscription") is not effectively connected with a
       permanent establishment or a fixed base in France.

     THE INDIVIDUAL CIRCUMSTANCES OF EACH U.S. HOLDER MAY AFFECT THE TAX
CONSEQUENCES OF HOLDING AND DISPOSING OF THE PUBLICIS ORDINARY SHARES, ORAS,
OBSAS AND WARRANTS ("BONS DE SOUSCRIPTION"). THE PARTICULAR FACTS OR
CIRCUMSTANCES OF A U.S. HOLDER THAT MAY SO AFFECT THE CONSEQUENCES ARE NOT
DISCUSSED HERE. ACCORDINGLY, ALL U.S. HOLDERS OF THE PUBLICIS ORDINARY SHARES,
ORAS, OBSAS AND/OR WARRANTS ("BONS DE SOUSCRIPTION") ARE ADVISED TO CONSULT
THEIR OWN TAX ADVISORS AS TO THE PARTICULAR TAX CONSEQUENCES TO THEM OF OWNING
AND DISPOSING OF THE PUBLICIS ORDINARY SHARES, ORAS, OBSAS AND/OR WARRANTS
("BONS DE SOUSCRIPTION"), INCLUDING THEIR ELIGIBILITY FOR THE BENEFITS OF THE
U.S.-FRANCE TAX TREATY, THE APPLICABILITY AND EFFECT OF STATE, LOCAL, FOREIGN
AND OTHER TAX LAWS AND POSSIBLE CHANGES IN TAX LAWS.

  PUBLICIS ORDINARY SHARES

  Dividends

     Withholding Tax.  Dividends paid to a shareholder having his or her tax
residence outside France by French companies are generally subject to a 25%
French withholding tax under French tax laws.

     Under the U.S.-France tax treaty, this withholding tax is reduced to 15% if
the following conditions are met:

          (i)  the Publicis ordinary shares are beneficially owned by a U.S. Tax
     Resident Individual;

          (ii)  such ownership is not effectively connected with a permanent
     establishment or a fixed base that the holder has in France; and

          (iii) the holder has previously established that he or she is a U.S.
     Tax Resident Individual in accordance with the following procedures:

        - the U.S. Tax Resident Individual must complete French Treasury Form
          RF1 A EU-No. 5052 (or 5053 if the dividends do not give right to the
          avoir fiscal, as discussed below) and send it to the paying
          establishment before the date of payment of the dividend.

        - if the U.S. Tax Resident Individual cannot complete French Treasury
          Form RF1 A EU-No. 5052 before the date of payment of the dividend (and
          provided that the dividend gives right to the avoir fiscal), he or she
          may complete a simplified certificate and send it before receiving
          such payment to the institution which holds the shares on its behalf.
          This certificate must state that the beneficial owner fulfills the
          following conditions:

         - the holder is a U.S. Tax Resident Individual;

         - the holder's ownership of Publicis ordinary shares is not effectively
           connected with a permanent establishment or a fixed base in France;

         - the holder owns all the rights attached to the full ownership of
           Publicis ordinary shares including, among other things, the dividend
           rights;

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         - the holder fulfills all the requirements under the U.S.-France tax
           treaty for the reduced rate of withholding tax; and

         - the holder claims the reduced rate of withholding tax.

     If a U.S. Tax Resident Individual has not completed French Treasury Form
RF1 A EU-No. 5052 (or 5053) or the simplified certificate before the dividend
payment date, the paying establishment will deduct French withholding tax at the
rate of 25%. In that case, the holder may claim a refund of the excess
withholding tax by completing French Treasury Form RF1 A-No. 5052 (or 5053) and
sending it, by intermediary of the paying establishment, to the French tax
authorities before December 31 of the second calendar year following the
calendar year during which the withholding tax is levied.

     Under (i) and (ii) above, the 15% withholding rate may also apply to
dividends paid to a U.S. partnership or similar pass-through entity as described
in article 4.2.(b)(iv) of the U.S.-France tax treaty (including a limited
liability company that is treated as a partnership or other pass-through entity
for U.S. tax purposes) and whose income is subject to U.S. tax either in its
hands or in the hands of its partners who are U.S. Tax Resident Individuals
("U.S. Tax Resident Partnership").

     Specific procedures will apply if the Publicis ordinary shares are held
through a U.S. Tax Resident Partnership. U.S. Tax Resident Individuals who will
own their Publicis ordinary shares through a U.S. Tax Resident Partnership
should consult with their own tax advisers as to the conditions and formalities
under which they may benefit from the above-mentioned reduction of the French
withholding tax.

     Avoir fiscal.  Under the U.S.-France tax treaty, U.S. Tax Resident
Individuals may be entitled to a payment from the French Treasury, called the
avoir fiscal, generally equal to 50% of the dividend paid.

     If the holder is eligible, the holder may claim a payment equal to the
avoir fiscal, less a 15% withholding tax on this avoir fiscal, provided that all
the following conditions are met:

          (i)   the dividend, if received by a resident of France, would entitle
     such a resident to a tax credit ("avoir fiscal");

          (ii)   the Publicis ordinary shares are beneficially owned by a U.S.
     Tax Resident Individual;

          (iii)  the holder's ownership of Publicis ordinary shares is not
     effectively connected with a permanent establishment or a fixed base in
     France;

          (iv)   the holder owns all the rights attached to the full ownership
     of Publicis ordinary shares including, among other things, the dividend
     rights;

          (v)   the holder or its partners (in the case of a U.S. Tax Resident
     Partnership) is subject to U.S. income tax on the payment of the dividend
     and the related avoir fiscal; and

          (vi)  the holder or its partners (in the case of a U.S. Tax Resident
     Partnership) fulfills all the requirements under the U.S.-France tax treaty
     for the transfer of the avoir fiscal.

     If a holder is entitled, the avoir fiscal may be claimed by completing
French Treasury Form RF1 A EU-No. 5052 and (if not previously sent to claim the
benefit of the 15% withholding tax rate) sending it, by intermediary of the
paying establishment, to the French tax authorities before December 31 of the
second year following the year during which the dividend is paid.

     The avoir fiscal and any French withholding tax refund are generally
expected to be paid within 12 months after the holder of Publicis ordinary
shares files Form RF1 A EU-No. 5052. However, they will not be paid before
January 15 of the calendar year following the end of the calendar year in which
the dividend is paid.

     U.S. Tax Resident Partnerships may also be entitled to the 50% avoir
fiscal, if any, under the above-mentioned conditions (i) to (vi).

     Specific procedures will apply if Publicis ordinary shares are held through
a U.S. Tax Resident Partnership. U.S. Tax Resident Individuals who will own
their Publicis ordinary shares through a U.S. Tax




                                        63


Resident Partnership should consult with their own tax advisors as to the
conditions and formalities under which they may benefit from the above-mentioned
transfer of the avoir fiscal.

  Usufruct Rights in Publicis Ordinary Shares

     In the Publicis/Bcom3 Merger, bare legal title of approximately 6.8 million
Publicis ordinary shares will be transferred to Dentsu and the usufruct rights
with respect to such Publicis ordinary shares will be retained and directly held
by Bcom3 Class A stockholders. Conveyance instruments as agreed to between
Dentsu and the special nominee (described below under the caption "The
Publicis/Bcom3 Merger Agreement -- Special Arrangements with Respect to Certain
Publicis Ordinary Shares") will contain all provisions that are necessary or
desirable to ensure that all economic interests in such shares shall be enjoyed
exclusively by the individual holders of the usufruct interest in such shares.

     According to article 10.4.(g) of the U.S.-France tax treaty, the benefit of
the avoir fiscal is subject to the condition that the beneficial owner of the
dividends shows, where required by the French tax administration, that he is the
beneficial owner of the shareholding in respect of which the dividends are paid
and that such shareholding does not have as its principal purpose or one of its
principal purposes to allow another person to take advantage of the provisions
of that paragraph, regardless of whether that person is a resident of a
Contracting State.

     According to the literal language of article 10.4.(g) of the U.S.-France
tax treaty, U.S. Bcom3 Class A Shareholders would in principle not be entitled
to the transfer of the avoir fiscal attached to dividends derived from the
usufruct rights on Publicis ordinary shares, given that they do not own all the
rights attached to the full ownership of Publicis ordinary shares. An official
request has been submitted to the French Tax Authorities for an interpretation
on this issue.

  Capital Gains on the Sale of Publicis Ordinary Shares

     Under French tax law, capital gains realized upon the sale of Publicis
ordinary shares by holders who are not French residents for French tax purposes
(and who do not hold their shares in connection with a permanent establishment
or a fixed base in France) are not taxable in France provided that the vendor
and any related person have not directly or indirectly held more than 25% of
rights to Publicis earnings ("droits aux benefices sociaux"), at any time during
the five years preceding the sale.

     If the holder is a U.S. Tax Resident Individual, the holder will not be
subject to French tax on any capital gain if the holder sells or exchanges its
Publicis ordinary shares, unless the holder has a permanent establishment or
fixed base in France and the Publicis ordinary shares sold or exchanged were
part of the business property of that permanent establishment or fixed base.

  ORAs

  Interest

     Interest paid to holders of ORAs who are U.S. Tax Resident Individuals
should be exempt from income tax in France, provided that ORAs are not held in
connection with a permanent establishment or a fixed base in France. This tax
exemption may be subject to the fulfillment of certain filing requirements. U.S.
Tax Resident Individuals should consult with their own tax advisers as to the
conditions under which they may benefit from the above-mentioned exemption.

  Capital Gains on the Sale of ORAs

     Capital gains realized upon the sale of ORAs by a shareholder having his or
her tax residence outside France should be exempt from income tax in France
provided that the ORAs are not held in connection with a permanent establishment
or a fixed base in France.

     If the holder is a U.S. Tax Resident Individual, the holder should not be
subject to French tax on any capital gain if the holder sells or exchanges its
ORAs, unless the holder has a permanent establishment or

                                        64


fixed base in France and the ORAs sold or exchanged were part of the business
property of that permanent establishment or fixed base.

  Redemption of ORAs

     The premium, if any, earned by the U.S. Tax Resident Individual holders of
ORAs upon redemption of the ORAs into Publicis ordinary shares should be exempt
from income tax in France, provided that the ORAs are not held in connection
with a permanent establishment or a fixed base in France. This tax exemption may
be subject to the fulfillment of certain filing requirements. U.S. Tax Resident
Individuals should consult with their own tax advisers as to the conditions
under which they may benefit from the above-mentioned exemption.

  OBSAs

  Interest

     Interest paid to holders of OBSAs who are U.S. Tax Resident Individuals
should be exempt from income tax in France, provided that OBSAs are not held in
connection with a permanent establishment or a fixed base in France. This tax
exemption may be subject to the fulfillment of certain filing requirements. U.S.
Tax Residents Individuals should consult with their own tax advisers as to the
conditions under which they may benefit from the above-mentioned exemption.

  Capital Gains on the Sale of the Debt Portion of OBSAs

     Capital gains, if any, realized upon the sale of the Debt Portion of OBSAs,
in the case of a shareholder having his or her tax residence outside France, are
exempt from income tax in France provided that the OBSAs are not held in
connection with a permanent establishment or a fixed base in France.

     If the shareholder is a U.S. Tax Resident Individual, the shareholder will
not be subject to French tax on any capital gain on the sale of the OBSAs,
unless the holder has a permanent establishment or fixed base in France and the
OBSAs sold were part of the business property of that permanent establishment or
fixed base.

  Exercise of the Warrants ("Bons de souscription")

     Under French tax law, the subscription of shares by a U.S. Tax Resident
Individual upon exercise of a warrant ("Bon de souscription") should not be a
taxable event in France.

  Sale of the Warrants ("Bons de souscription")

     Capital gains realized upon the sale of warrants ("Bons de souscription")
by a U.S. Tax Resident Individual should be exempt from income tax in France
provided that the warrants ("Bons de souscription") are not held in connection
with a permanent establishment or a fixed base in France.

     If the holder is a U.S. Tax Resident Individual, the holder will not be
subject to French tax on any capital gain on the sale of the warrants ("Bons de
souscription"), unless the holder has a permanent establishment or fixed base in
France and the warrants ("Bons de souscription") sold or exchanged were part of
the business property of that permanent establishment or fixed base.

  FRENCH ESTATE AND GIFT TAXES

     Under The Convention Between the United States of America and the French
Republic for the Avoidance of Double Taxation and the Prevention of Fiscal
Evasion with Respect to Taxes on Estates, Inheritance and Gifts of November 24,
1978, if an individual holder transfers its Publicis Ordinary shares, ORAs,
OBSAs and/or warrants ("Bons de souscription") by gift, or if they are
transferred by reason of the

                                        65


holder's death, such transfer will only be subject to French gift or inheritance
tax if one of the following applies:

     - the individual holder is domiciled in France at the time of making the
       gift, or at the time of the individual holder's death; or

     - the individual holder used the Publicis ordinary shares, ORAs, OBSAs
       and/or warrants ("Bons de souscription") in conducting a business through
       a permanent establishment or fixed base in France, or the individual
       holder held the Publicis ordinary shares, ORAs, OBSAs and/or warrants
       ("Bons de souscription") for that use.

  FRENCH WEALTH TAX

     The French wealth tax does not generally apply to the Publicis Ordinary
shares, ORAs, OBSAs and/or warrants ("Bons de souscription") if the holder is a
U.S. Tax Resident Individual, provided that:

     - the individual holder does not own, alone or with related persons,
       directly or indirectly, shares, rights or interests the total of which
       gives right to at least 25% of Publicis earnings; and

     - the Publicis ordinary shares, ORAs, OBSAs and/or warrants ("Bons de
       souscription") are not held in connection with a permanent establishment
       or a fixed base in France.

     Under French tax law, an individual having his or her tax residence outside
France is taxable only on such individual's French assets. However, financial
investments made by such individuals, provided they represent less than 5% of
the share capital of the French company and are made in companies other than
real property companies, are exempt from wealth tax.

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                        THE FIRST STEP MERGER AGREEMENT

     The following section describes the material terms of the first step merger
agreement. The complete text of the first step merger agreement is attached as
Annex B to, and is incorporated by reference into, this proxy
statement/prospectus. You are encouraged to read the entire first step merger
agreement because it is the legal document that governs the first step merger.

THE FIRST STEP MERGER

     When the first step merger occurs, Boston Three Corporation, a wholly owned
subsidiary of Bcom3, will merge with and into Bcom3, with Bcom3 remaining as the
surviving corporation in the first step merger. The purpose of the first step
merger is to effect a pro rata purchase of shares of Class A common stock by
Dentsu for cash and a recapitalization of the common stock of Bcom3. Although a
separate agreement governs the transactions contemplated by the first step
merger, you should view the first step merger as an integral part of the process
by which the Publicis/Bcom3 merger will be effected.

CLOSING AND EFFECTIVE TIME

     The closing of the first step merger will take place as soon as practicable
after the satisfaction or waiver of the closing conditions.

     At the closing of the first step merger, Bcom3 and Boston Three Corporation
will file a certificate of merger with the Secretary of State of the State of
Delaware. The first step merger will become effective when the certificate of
merger is duly filed with the Secretary of State of the State of Delaware or at
such later time as is specified in the certificate of merger. It is expected
that the effective time of the first step merger will occur on the closing date
of the Publicis/Bcom3 merger.

FIRST STEP MERGER CONSIDERATION

     The merger consideration offered in the first step merger will consist of
the following:

     - each share of Class A common stock of Bcom3 will be converted into the
       right to receive:

      - from Dentsu, an amount of cash equal to $498,702,393 divided by the
        total number of shares of Class A common stock outstanding immediately
        prior to the effective time of the first step merger (which, based on
        the number of shares outstanding as of the date of the filing of this
        proxy statement/prospectus, is approximately $32.62); and

      - 0.813619 shares of Bcom3 Class A common stock.

     - each share of Class B common stock of Bcom3 (all of which is held by
       Dentsu) will be converted into the right to receive 1.665067 shares of
       Bcom3 Class B common stock.

     Prior to and after completion of the first step merger, Dentsu will own all
of Bcom3's Class B common stock. At the effective time of the first step merger,
each share of Bcom3 common stock held in the treasury of Bcom3 prior to the
first step merger will be cancelled without being converted into the right to
receive the first step merger consideration and without receipt of any other
payments. Each share of the capital stock of Boston Three Corporation
outstanding immediately prior to the effective time of the first step merger
will be cancelled without receipt of any payment.

     The stock component of the first step merger consideration is subject to
adjustments for extraordinary events affecting the capital stock of Bcom3, such
as stock splits, recapitalizations, combinations or stock dividends.

     In connection with the first step merger, the Bcom3 board will make an
appropriate adjustment to the exercise price of and number of shares underlying
each outstanding stock option to reflect the treatment of Class A common stock
in the first step merger, as described under the caption "The Publicis/Bcom3
Merger Agreement -- Effect on Stock Options."

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DELIVERY OF FIRST STEP MERGER CONSIDERATION

     Prior to the effective time of the first step merger, a paying agent will
be appointed to pay the cash portion of the first step merger consideration.
Dentsu will pay to the paying agent $498,702,393 immediately after the effective
time of the first step merger. The paying agent will deliver to each holder of
Class A common stock the cash amount to which the holder is entitled, less any
tax withholdings. No merger consideration in the first step merger will be
delivered to Bcom3 stockholders exercising appraisal rights with respect to the
first step merger, as described under the caption "The Mergers -- Appraisal
Rights."

     Immediately after the effective time of the first step merger, Bcom3 will
take all necessary action to reflect in the books and records the conversion of
the shares of Bcom3 common stock.

THE SURVIVING CORPORATION

     The certificate of incorporation and bylaws of Bcom3 in effect at the
effective time of the first step merger will be the certificate of incorporation
and bylaws of the surviving corporation. The officers and directors of Bcom3 at
the effective time of the first step merger will be the officers and directors
of the surviving corporation.

MATTERS RELATING TO THE PUBLICIS/BCOM3 MERGER

     The parties to the first step merger agreed with respect to several matters
related to the Publicis/Bcom3 merger, including the following:

  INVESTMENT AGREEMENT

     The investment agreement, dated March 14, 2000, between Dentsu and Bcom3,
will terminate at the effective time of the Publicis/Bcom3 merger.

  NOTICES UNDER AND AMENDMENT OF THE PUBLICIS/BCOM3 MERGER AGREEMENT

     Bcom3 agreed to promptly forward to Dentsu any notices given or received by
Bcom3 under the Publicis/ Bcom3 merger agreement and further agreed not to amend
or waive any provision of the Publicis/Bcom3 merger agreement without the prior
written consent of Dentsu, which consent will not be unreasonably withheld or
delayed.

CONDITIONS TO COMPLETION OF THE FIRST STEP MERGER

 CONDITIONS TO EACH PARTY'S OBLIGATIONS TO EFFECT THE FIRST STEP MERGER

     The obligations of Bcom3, Boston Three Corporation and Dentsu to complete
the first step merger are subject to the satisfaction (or waiver by the party
for whose benefit the applicable condition exists) of the following conditions:

     - the first step merger agreement has been approved and adopted by the
       Bcom3 stockholders in accordance with Delaware Law;

     - all of the conditions to the Publicis/Bcom3 merger agreement described
       under the caption "The Publicis/Bcom3 Merger Agreement -- Conditions to
       Completion of the Publicis/Bcom3 Merger" have been satisfied or waived,
       except for the condition that relates to the completion of the first step
       merger; and

     - no governmental entity or court of competent jurisdiction has issued any
       rule or regulation which would make the first step merger illegal or
       would otherwise prohibit the completion of the first step merger.

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  CONDITIONS TO THE OBLIGATIONS OF DENTSU

     The obligations of Dentsu to complete the first step merger are subject to
the satisfaction or waiver of the following additional conditions:

     - Dentsu or Publicis has received a certificate from Bcom3 meeting certain
       specified requirements, to the effect that the Bcom3 shares disposed of
       by Dentsu in connection with the transactions contemplated by the
       Publicis/Bcom3 merger agreement do not constitute United States real
       property interests within the meaning of the relevant section of the
       Code; and

     - none of the conditions to the Publicis/Bcom3 merger agreement described
       under the caption "The Publicis/Bcom3 Merger Agreement -- Conditions to
       Completion of the Publicis/Bcom3 Merger" has been waived by Bcom3 without
       Dentsu's consent, which consent shall not be unreasonably withheld.

TERMINATION

     The first step merger agreement may be terminated at any time prior to the
effective time of the first step merger by Bcom3, Boston Three Corporation or
Dentsu if the Publicis/Bcom3 merger agreement has been terminated in accordance
with its terms. Once terminated, the first step merger agreement will be void
and of no effect, without liability of any party.

EXPENSES

     All costs and expenses incurred as a result of the first step merger
agreement and the transactions contemplated by the first step merger agreement
shall be paid by the party incurring the cost or expense.

AMENDMENTS AND WAIVERS

     Any provision of the first step merger agreement may be amended or waived
prior to the effective time of the first step merger if, and only if, the
amendment or waiver is in writing and signed, in the case of an amendment, by
Bcom3, Boston Three Corporation and Dentsu or, in the case of a waiver, by the
party against whom the waiver is to be effective. Notwithstanding the foregoing,
it is a condition to the closing of the Publicis/Bcom3 merger that the first
step merger shall have been completed on substantially the terms set forth in
the first step merger agreement. After the adoption of the first step merger
agreement by the Bcom3 stockholders, there will be no amendment that by law
requires further approval by the Bcom3 stockholders without the approval of the
Bcom3 stockholders. Bcom3 has also agreed that it will not amend or waive any
provision of the Publicis/Bcom3 merger agreement without the prior written
consent of Dentsu, which consent shall not be unreasonably withheld.

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                      THE PUBLICIS/BCOM3 MERGER AGREEMENT

     The following section describes the material terms of the Publicis/Bcom3
merger agreement. The complete text of the Publicis/Bcom3 merger agreement is
attached as Annex A to, and is incorporated by reference into, this proxy
statement/prospectus. You are encouraged to read the entire Publicis/Bcom3
merger agreement because it is the legal document that governs the
Publicis/Bcom3 merger.

THE PUBLICIS/BCOM3 MERGER

     When the Publicis/Bcom3 merger occurs, Bcom3 will merge with and into
Philadelphia Merger Corp., a newly formed wholly owned subsidiary of Publicis,
with Philadelphia Merger Corp. surviving as a wholly owned subsidiary of
Publicis.

CLOSING AND EFFECTIVE TIME

     The closing of the Publicis/Bcom3 merger will take place as soon as
practicable, but in any event within three business days after the satisfaction
or waiver of the closing conditions set forth in the Publicis/Bcom3 merger
agreement, other than those conditions that by their nature are to be satisfied
at the closing.

     At the closing of the Publicis/Bcom3 merger, the parties to the
Publicis/Bcom3 merger agreement will file a certificate of merger with the
Secretary of State of the State of Delaware. The Publicis/Bcom3 merger will
become effective when the certificate of merger is duly filed with the Secretary
of State of the State of Delaware or at such later time as is agreed by the
parties to the merger agreement and specified in the certificate of merger. It
is expected that the effective time of the Publicis/Bcom3 merger will occur on
the closing date of the first step merger.

PUBLICIS/BCOM3 MERGER CONSIDERATION

     The Publicis/Bcom3 merger consideration will consist of the following:

     - each share of Class A common stock of Bcom3 outstanding after the
       consummation of the recapitalization in the first step merger will be
       converted into the right to receive:

      - 1.666464 Publicis ordinary shares, which are described under the caption
        "Description of Publicis Share Capital";

      - the usufruct interest (usufruct) in 0.548870 additional Publicis
        ordinary shares, together with the right to receive bare legal title to
        these shares on the second anniversary of the closing date of the
        mergers. The arrangements which will provide for the separation of the
        usufruct interest and the bare legal title in these shares are described
        below under the caption "Description of Usufruct Interest and Bare Legal
        Title";

      - 0.098108 obligations remboursables en actions (ORAs), which are
        described under "Description of ORAs"; and

      - the net cash proceeds from the sale of the debt portion of E53.861277 in
        principal amount of obligations a bons de souscription d'actions
        (OBSAs), together with warrants (detached from the OBSAs) to purchase
        1.765944 Publicis ordinary shares. The OBSAs are described under
        "Description of OBSAs." The sale of the debt portion of the OBSAs is
        described under the caption "-- Sale of the Debt Portion of the OBSAs";

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     - each share of Class B common stock of Bcom3 outstanding after the
       consummation of the recapitalization in the first step merger (all of
       which is and will be held by Dentsu) will be converted into the right to
       receive:

      - 4.021399 Publicis ordinary shares;

      - bare legal title (nue propriete) to 0.957024 additional Publicis
        ordinary shares until the second anniversary of the closing date of the
        mergers, which is described under the caption "Description of Usufruct
        Interest and Bare Legal Title";

      - 0.047940 ORAs; and

      - the net cash proceeds from the sale of the debt portion of E26.318797 in
        principal amount of OBSAs, together with warrants (detached from the
        OBSAs) to purchase 0.862911 Publicis ordinary shares.

     Notwithstanding the ratio set forth above, the aggregate number of Publicis
ordinary shares to which Dentsu will receive bare legal title shall equal the
aggregate number of Publicis ordinary shares actually delivered to the special
nominee as described below (which, for example, will not include any Publicis
ordinary shares to be sold under the fractional share provisions described
below).

     The Publicis/Bcom3 merger consideration payable on shares of Class A common
stock and Class B common stock, and any other amounts payable pursuant to the
terms of the Publicis/Bcom3 merger agreement, are subject to adjustments for
extraordinary events affecting the capital stock of Bcom3 or Publicis, such as
stock splits, recapitalizations, combinations or stock dividends. The first step
merger will not constitute any such extraordinary event under the Publicis/Bcom3
merger agreement.

     The Publicis/Bcom3 merger agreement provides that the Publicis/Bcom3 merger
consideration to be received by Class A shareholders will be subject to the
transfer restrictions described under the caption "Transfer Restrictions on
Publicis Securities."

     At the effective time of the Publicis/Bcom3 merger, each share of Bcom3
common stock held in the treasury of Bcom3 prior to the merger will be cancelled
without being converted into the right to receive the merger consideration and
without receipt of any other payments. Each share of the capital stock of
Philadelphia Merger Corp. outstanding immediately prior to the effective time of
the Publicis/Bcom3 merger will remain issued and outstanding following the
Publicis/Bcom3 merger.

SALE OF DEBT PORTION OF THE OBSAs

     At the effective time of the Publicis/Bcom3 merger, a nominee, appointed by
Bcom3 and reasonably acceptable to Publicis, will hold the OBSAs for the benefit
of the former Bcom3 stockholders. The terms governing the nominee will be set
forth in a nominee agreement which will provide for the following actions to be
taken. Immediately after the effective time of the Publicis/Bcom3 merger, the
nominee will detach the Publicis warrants from the OBSAs and will transfer these
Publicis warrants to the exchange agent for deposit in the exchange funds from
which the Publicis/Bcom3 merger consideration will be paid to former Class A and
Class B stockholders of Bcom3.

     Prior to the effective time of the Publicis/Bcom3 merger, the marketing
agent will engage one or more financial institutions to sell the debt portion of
the OBSAs (also referred to herein as the "notes"). The terms, conditions,
timing and manner of the sale shall be determined solely in the discretion of
the marketing agent. The notes may be sold in one or more sales over time, and
each sale may occur at or after the closing date of the mergers and outside or
within the United States.

     Publicis has agreed to take all reasonably necessary action to permit,
expedite and facilitate the sale of the notes in the manner determined by the
marketing agent or the Bcom3 board, which may include a public or private
offering outside the United States with or without a listing and/or an offering
pursuant to Rule 144A of

                                        71


the Securities Act or other private placement in the United States (but not a
public offering in the United States). This action may include:

     - submitting to Euronext a listing application covering the notes and
       obtaining their admission to trading;

     - assisting with preparation of offering materials, roadshows customary for
       an offering of this type or other marketing efforts;

     - cooperating with due diligence requests from the purchasers; and

     - entering into customary agreements and indemnities in connection with the
       sale; provided that the representations, warranties, covenants and
       indemnities contained in the agreements shall not be materially more
       burdensome for Publicis than those given by Publicis in the Subscription
       Agreement dated as of January 10, 2002 with Deutsche Bank AG London, BNP
       Paribas and Merrill Lynch International, related to Publicis's offering
       of OCEANES and that Publicis will not be obligated to seek or facilitate
       or assist in obtaining a credit rating for the notes.

     Under no circumstances will the nominee sell any of the notes to Publicis,
the marketing agent or any of their respective affiliates.

     After the completion of each sale, the nominee will promptly distribute the
net proceeds from such sale (i.e., after any sales expenses or underwriting fees
have been paid) as follows:

     - an amount equal to the payment to be made to the Bcom3 stock option
       holders, as described under the caption "Effect on Stock Options," plus
       any interest cost incurred in funding the payment, will be paid to
       Publicis; and

     - all remaining proceeds will be transferred to the exchange agent for
       deposit in the exchange funds from which the Publicis/Bcom3 merger
       consideration will be paid to former Class A and Class B stockholders of
       Bcom3.

     Any interest payments on the notes received by the nominee between the
closing date of the mergers and such time as such notes have been sold will be
invested by the nominee in a money market account until the time at which such
notes have been sold. At that time, any interest payment so invested will be
liquidated and distributed to former Bcom3 stockholders, together with the net
proceeds from the sale of the notes.

     Prior to appointment of the marketing agent and prior to the effective
time, the Bcom3 board will function as the marketing agent. The terms governing
the marketing agent will be set forth in a marketing agent agreement containing
indemnities from Publicis in favor of the marketing agent for liabilities
arising in connection with the sale of the notes.

SPECIAL ARRANGEMENTS WITH RESPECT TO CERTAIN PUBLICIS ORDINARY SHARES

     As described above under the caption "-- Publicis/Bcom3 Merger
Consideration," Class A common stock and Class B common stock will each be
converted into, among other things, the right to receive the entire undivided
interest in a number of Publicis ordinary shares. However, with respect to
certain additional Publicis ordinary shares issued in connection with the
merger, Class A stockholders will obtain the right to receive the usufruct
interest in such shares (i.e., an economic interest), while Dentsu, as sole
Class B holder, will obtain the right to receive the bare legal title in these
shares, including the voting rights associated with them, for a period of two
years following the closing date of the mergers. The separation of the usufruct
from the bare legal title will be effected by a special nominee appointed by
Bcom3 that is reasonably acceptable to Publicis Class A stockholders. For a
description of the usufructs and the bare legal title, please refer to the
information under the caption "Description of Usufruct Interest and Bare Legal
Title."

BCOM3 VOTING TRUST

     Immediately prior to the effective time of the Publicis/Bcom3 merger, the
voting trust pursuant to which all outstanding shares of Class A common stock of
Bcom3 are held of record by the voting trustees will be dissolved, and the
voting trust agreement which provides for these arrangements will be terminated.
As a
                                        72


result, at such time, each beneficial owner of Bcom3 Class A common stock will
be reflected on the books and records of Bcom3 as a record holder of
uncertificated shares of Bcom3 Class A common stock.

PROCEDURES FOR DELIVERY OF SHARES AND ORAs

     All of the securities to be issued by Publicis in connection with the
Publicis/Bcom3 merger will be issued by Publicis to Philadelphia Merger LLC, an
indirect wholly owned subsidiary of Publicis which Publicis intends to merge
into Philadelphia Merger Corp. immediately after the effective time of the
Publicis/Bcom3 merger. Publicis will cause Philadelphia Merger LLC to deliver,
at the effective time of the Publicis/Bcom3 merger, the Publicis ordinary shares
(other than those subject to the arrangements described above under the caption
"-- Special Arrangements with Respect to Certain Publicis Ordinary Shares") and
the ORAs to the exchange agent, which will be selected by Publicis and
reasonably acceptable to Bcom3. The exchange agent will hold these ordinary
shares and ORAs, together with the other Publicis/Bcom3 merger consideration, in
separate exchange funds maintained for the benefit of the former holders of the
Bcom3 Class A and Class B common stock.

     At the effective time of the Publicis/Bcom3 merger, the exchange agent will
deliver to the Class A stockholders the Publicis/Bcom3 merger consideration that
is payable on Class A common stock, and will deliver to Dentsu the
Publicis/Bcom3 merger consideration that is payable on Class B common stock. In
each case, the exchange agent will also deliver cash in lieu of any fractional
interests (as described below under the caption "-- Fractional Interests") and
any dividends or distributions (as described below under the caption
"-- Dividends") to which holders of shares of Bcom3 common stock may be
entitled. No merger consideration in the Publicis/Bcom3 merger will be delivered
to Bcom3 stockholders exercising appraisal rights with respect to the
Publicis/Bcom3 merger as described under the caption "The Mergers -- Appraisal
Rights."

     At the effective time of the Publicis/Bcom3 merger, the stock transfer
books of Bcom3 will be closed and there will be no further registration of
transfer of shares of Bcom3 common stock thereafter. From and after the
completion of the Publicis/Bcom3 merger, each outstanding share of Bcom3 common
stock will entitle its holder to no rights other than those provided by the
Publicis/Bcom3 merger agreement or applicable law.

FRACTIONAL INTERESTS

     Publicis will not issue any fractional Publicis ordinary shares, usufructs,
ORAs or warrants in the Publicis/Bcom3 merger. Each person who would otherwise
be entitled to receive a fraction of such a security will receive instead an
amount of cash as follows:

     - in the case of Publicis ordinary shares and usufructs, each holder will
       receive an amount equal to the holder's proportionate interest in the net
       proceeds from the sale by the exchange agent of all fractional shares
       (including fractional shares in which Class A stockholders will receive
       usufruct interests) that would otherwise be issued in connection with the
       Publicis/Bcom3 merger. The exchange agent will sell these shares through
       Euronext Paris as soon as practicable after the effective time of the
       Publicis/Bcom3 merger at then prevailing market prices, and the net
       proceeds will be converted from euros to U.S. dollars at the then
       prevailing exchange rates.

     - in the case of ORAs and Publicis warrants, each holder will receive an
       amount in U.S. dollars (rounded down to the nearest whole cent), without
       interest, equal to the product of the fractional ORA or Publicis warrant,
       as the case may be, multiplied by the fair market value of each ORA or
       Publicis warrant, as the case may be, as determined in good faith by
       Bcom3's board.

DIVIDENDS

     Publicis ordinary shares issued in connection with the Publicis/Bcom3
merger will not be eligible to receive the normal annual cash dividend declared
in 2002 related to Publicis's 2001 fiscal year. Subject to this limitation,
however, Bcom3 stockholders receiving Publicis ordinary shares or ORAs will be
entitled to receive at the time such securities are delivered, the amount of
dividends or other distributions payable in respect of

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such securities to the extent the record dates for these dividends or other
distributions are after the effective time of the Publicis/Bcom3 merger.

EFFECT ON STOCK OPTIONS

     The total consideration to be paid for Bcom3 in both mergers is for all the
stock and options, and is allocated among Class A stockholders, Class B
stockholders and option holders as provided in the Publicis/ Bcom3 merger
agreement and the applicable stock option plan in effect at the time of the
mergers. The option holders' share of the total consideration will take the form
of a cash payment to each option holder in cancellation of his or her options.
The cash payment for each option will reflect the immediate U.S. dollar cash
value of the blended merger consideration per Class A share paid in both
mergers, as determined in good faith by the Bcom3 board, less the exercise price
of the option.

     The option cash payment will be effected in two stages. First, the Bcom3
board, pursuant to the Bcom3 stock option plans, will make an appropriate
adjustment to the exercise price of and number of shares underlying each
outstanding stock option to reflect the treatment of Class A common stock in the
first step merger. Then, in the Publicis/Bcom3 merger, each outstanding stock
option so adjusted will be cancelled and option holders will receive a cash
payment equal to the product of (1) the adjusted total number of Bcom3 Class A
shares subject to such stock option and (2) the excess, if any, of the immediate
U.S. dollar cash value of the consideration payable in the Publicis/Bcom3 merger
for each Class A share measured at the effective time of the Publicis/Bcom3
merger, as determined in good faith by the Bcom3 board, over the adjusted
exercise price per share for the applicable stock option.

     Optionees who are entitled to the cash payments described above who are
jointly selected by Publicis and Bcom3 and who consent thereto will be paid the
cash payment to which they are entitled over a period of time and on terms to be
determined. Bcom3 has agreed to take all necessary action to terminate the Bcom3
stock option plans, except for specified provisions thereof, prior to the
effective time of the Publicis/Bcom3 merger (which will take effect as of the
effective time of the Publicis/Bcom3 merger).

REPRESENTATIONS AND WARRANTIES

     In the Publicis/Bcom3 merger agreement, each of Bcom3 and Publicis makes
representations and warranties about itself and its business in favor of the
other party, which include representations and warranties about such matters as:

     - the organization of the parties and their subsidiaries and similar
       corporate matters;

     - the parties' capital structures;

     - authorization, execution, delivery, performance and enforceability of the
       Publicis/Bcom3 merger agreement and related matters;

     - absence of breach of or conflict with applicable laws, regulations,
       organizational documents, agreements and other existing obligations;

     - required governmental consents and approvals;

     - compliance with applicable laws and contractual obligations;

     - filing and accuracy of required reports and accuracy of financial
       statements and the information used in their preparation;

     - absence of certain adverse changes or events relating to the relevant
       company since a specified date;

     - absence of material litigation;

     - employee matters and the Employee Retirement Income Security Act of 1974;

     - contracts binding upon the relevant company;

     - trademarks, patents and copyrights used in connection with the business
       of the relevant company;
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     - status of client relations and the absence of material media-buying
       agreements;

     - status of key managers;

     - tax matters;

     - shareholder vote required;

     - matters related to Section 368(a) of the Internal Revenue Code; and

     - the absence of any broker or other party entitled to a brokerage or
       similar fee in connection with the transactions contemplated by the
       Publicis/Bcom3 merger agreement.

     Bcom3 made additional representations with respect to the opinion of its
financial advisor. Publicis made additional representations with respect to the
operations of Philadelphia Merger Corp. and Philadelphia Merger LLC.

COVENANTS

     Under the Publicis/Bcom3 merger agreement, each of the parties has agreed
that, between the date of the Publicis/Bcom3 merger agreement and the effective
time of the Publicis/Bcom3 merger, it will:

     - operate its business in the ordinary course consistent with past
       practice;

     - use reasonable best efforts to preserve substantially intact its business
       organization and current relationships with third parties and to keep
       available the services of its current officers, employees and
       consultants; and

     - promptly notify the other party of (1) any events, or non-occurrence of
       events, that would reasonably be expected to cause the notifying party's
       representations and warranties under the Publicis/Bcom3 merger agreement
       to become inaccurate or its obligations under the Publicis/Bcom3 merger
       agreement to become not satisfied and (2) any breach of the notifying
       party's obligations under the Publicis/Bcom3 merger agreement.

     In addition, each of Bcom3 and Publicis agreed to abide by certain
customary restrictions on the conduct of its business, including:

     - amending organizational documents;

     - issuing, selling or otherwise encumbering any shares of capital stock of
       the relevant company or its subsidiaries, with some exceptions;

     - declaring or making dividends and other distributions;

     - splitting, redeeming, purchasing or acquiring its capital stock, with
       some exceptions;

     - acquiring interests in other entities and assets for consideration in
       excess of $50 million;

     - incurring indebtedness;

     - disposing of material assets;

     - changing its accounting policies or procedures; or

     - agreeing or committing to do any of the foregoing.

     Bcom3 further agreed to restrictions on:

     - entering into material contracts;

     - making extraordinary capital expenditures;

     - increasing director or employee compensation or benefits;

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     - granting severance benefits, entering into or amending employment
       agreements and adopting or amending benefit plans;

     - hiring directors, officers, employees, or consultants, other than in the
       ordinary course of business consistent with past practice; or

     - amending, modifying, or releasing any obligations under the stock
       purchase agreements that it has in place with its Class A stockholders.

ADDITIONAL AGREEMENTS

     Publicis and Bcom3 have also agreed to the following additional items in
the merger agreement:

  SHAREHOLDER MEETINGS

     Each of Publicis and Bcom3 agreed to call and hold a meeting of its
shareholders as promptly as practicable for the purpose of voting upon the
merger agreement and the merger. Bcom3 will use its reasonable best efforts to
solicit from its stockholders proxies in favor of the adoption of the merger
agreements and approval of the mergers. Publicis will use its reasonable best
efforts to solicit from its stockholders proxies in favor of the adoption of:

     - the Publicis/Bcom3 merger agreement and the approval of the
       Publicis/Bcom3 merger;

     - the issuance of the Publicis securities in the Publicis/Bcom3 merger;

     - the increase of the number of members of the Publicis supervisory board
       by two, who will be designees of Dentsu; and

     - the modification of the Publicis statuts to provide that the respective
       holders of the usufruct and bare legal title interests in the Publicis
       ordinary shares are free to allocate the voting rights between
       themselves.

Each party agreed that it would take all actions necessary or advisable to
secure a vote of its shareholders in favor of these proposals, except if the
relevant governing board determines in good faith, following consultation with
independent legal counsel, that doing so would breach its fiduciary duties to
its shareholders under applicable law. Even if the relevant governing board so
determines, each of the parties still agreed to hold the meeting of its
shareholders described in this paragraph.

  PROXY STATEMENT AND REGISTRATION STATEMENT

     Bcom3 agreed to prepare and file with the SEC this proxy
statement/prospectus and to mail it to its stockholders as promptly as
practicable after the date of the Publicis/Bcom3 merger agreement. Publicis
agreed to prepare, file and mail to its shareholders a proxy statement relating
to the Publicis proposals and the Publicis shareholder meeting, and to make all
other filings required by the Commission des Operations de Bourse, or COB, as
promptly as practicable after the date of the Publicis/Bcom3 merger agreement.
Each of Publicis and Bcom3 agreed to promptly furnish information relating to
itself that the other party may reasonably request in connection with preparing
its proxy statement and other filings.

     Bcom3 agreed that this proxy statement/prospectus would include the
recommendation of the Bcom3 board to the Bcom3 stockholders in favor of the
merger proposals, and Publicis agreed that its proxy statement would include the
recommendation of the Publicis supervisory board and management board in favor
of the Publicis proposals. In each case, however, the relevant governing board
may, prior to the effective time of the Publicis/Bcom3 merger, withdraw, modify
or change its recommendation if the governing board determines in good faith,
following consultation with independent legal counsel, that the failure to do so
would breach its fiduciary duties to its shareholders under applicable law.

     Each of the parties also agreed that, with respect to the registration
statement of which this proxy statement/prospectus is part, it would use its
reasonable best efforts to cause it to become effective as promptly as
practicable, and that it would not amend or supplement the registration
statement without the
                                        76


approval of the other party, which will not be unreasonably withheld. Each party
will promptly notify the other party of information it receives from the SEC
relating to the effectiveness of the registration statement, such as comments or
requests for information from the SEC or the issuance of any stop order relating
to the registration statement. Each of the parties further agreed that all
information it supplied for inclusion in this proxy statement/prospectus would
be materially accurate as of the following times:

     - when the registration statement is declared effective;

     - when the Bcom3 proxy statement is mailed to the Bcom3 stockholders;

     - at the time of the Bcom3 stockholder meeting; and

     - at the effective time of the Publicis/Bcom3 merger.

     Each of the parties will promptly inform the other upon learning of any
information that would require an amendment or supplement to the registration
statement.

  NO-ACTION LETTER

     Publicis and Bcom3 also agreed that they would use their reasonable best
efforts to obtain a "no-action letter" from the SEC which would permit
registration and issuance of the ORAs and the OBSAs without compliance with the
terms of the Trust Indenture Act of 1939.

  ACCESS TO INFORMATION; CONFIDENTIALITY

     Publicis and Bcom3 agreed, subject to provisions of the confidentiality
agreements by which they are bound and applicable laws, to provide access to the
other party and its representatives, at reasonable times upon prior notice, to
its and its subsidiaries' officers, employees, agents, properties, offices,
facilities and books and records, and to furnish promptly information about its
business and other matters as is reasonably requested by the other party.
Publicis and Bcom3 also agreed to comply with all of their obligations under the
confidentiality agreements between the parties.

  BCOM3 AFFILIATES

     Bcom3 agreed to use reasonable best efforts to have all of its affiliates
execute and deliver to Publicis prior to the effective date of the
Publicis/Bcom3 merger an affiliate letter, in customary form, which describes,
among other things, the transfer restrictions which will be imposed upon the
merger consideration received by Bcom3 affiliates under applicable provisions of
the Securities Act.

  FURTHER ACTIONS; CONSENTS; FILINGS

     Publicis and Bcom3 agreed to use reasonable best efforts to take all
appropriate actions necessary or advisable to complete the Publicis/Bcom3
merger, to obtain all consents, authorizations and orders required to be
obtained by Publicis or Bcom3 or any of their subsidiaries in connection with
the Publicis/Bcom3 merger and the other transactions contemplated by the
Publicis/Bcom3 merger agreement, and to make all necessary filings and requested
submissions with governmental entities in respect of the Publicis/Bcom3 merger
and the other transactions contemplated by the Publicis/Bcom3 merger agreement,
including those required under securities laws and antitrust laws. The
obligations described in the preceding sentence are subject, however, to the
proviso that Publicis is not obligated to agree to any material restrictions on
the conduct of its business after the effective time of the Publicis/Bcom3
merger, or to agree to divest any of its material assets, or material assets of
any of its affiliates or Bcom3 or any of Bcom3's affiliates. Publicis and Bcom3
agreed to make, as promptly as practicable after the date of the Publicis/Bcom3
merger agreement, required notifications under the HSR Act and with the European
Union antitrust authorities, and to promptly respond to requests for further
information from the relevant antitrust authorities. Publicis and Bcom3 each
filed their required notifications under the HSR Act with the FTC and the
Department of Justice on April 11, 2002, and expect to file a formal merger
notification with the European Commission shortly. The parties agreed to
cooperate with each other in the preparation of the filings and applications
described in this paragraph.

                                        77


  PLAN OF REORGANIZATION; TAX TREATMENT

     The parties agreed to use reasonable best efforts to cause the
Publicis/Bcom3 merger to qualify as a reorganization within the meaning of
Section 368(a) of the Code, and to cause the delivery of related opinions of
counsel and representations.

  PUBLIC ANNOUNCEMENTS

     The parties agreed to consult with each other, except as otherwise required
by applicable law or securities exchange requirements, prior to making or
releasing any public statements concerning the Publicis/Bcom3 merger or the
other transactions contemplated by the Publicis/Bcom3 merger agreement.

  EURONEXT PARIS LISTING

     Publicis agreed to use reasonable best efforts to obtain admission to
trading on Euronext Paris of the Publicis ordinary shares, ORAs and Publicis
warrants to be issued in connection with the merger within five business days of
the closing date of the mergers, and the Publicis ordinary shares to be issued
upon redemption of the ORAs or exercise of the warrants when the ORA redemption
occurs or when the warrants become exercisable, as the case may be.

  PUBLICIS GOVERNANCE

     Publicis agreed to take all necessary action to increase the number of
members on the Publicis supervisory board by two members as of the effective
time of the Publicis/Bcom3 merger, and to cause two designees of Dentsu to be
appointed to fill these two new positions. Publicis also agreed to take all
necessary action to increase the number of members on the Publicis management
board to five members as of the effective time of the Publicis/Bcom3 merger, and
to appoint Roger A. Haupt to the Publicis management board and as Publicis's
President and Chief Operating Officer.

  NOMINEE AGREEMENT

     Bcom3 and Publicis agreed to use reasonable best efforts to enter into a
nominee agreement, relating to the purposes described under the caption "-- Sale
of Debt Portion of the OBSAs," on mutually satisfactory terms.

  EMPLOYEE BENEFITS MATTERS

     For at least one year after the effective time of the Publicis/Bcom3
merger, Publicis agreed to maintain the compensation levels and benefits plans
(other than equity-based compensation or benefits) of the employees and former
employees of Bcom3 and its subsidiaries, or to provide compensation and benefits
plans to them that are in the aggregate no less favorable than those provided to
them immediately prior to the effective time of the Publicis/Bcom3 merger.
Publicis also agreed to recognize (with exceptions solely to avoid duplication
of benefits) periods of service under Bcom3 benefit plans for the purposes of
determining vesting, eligibility and levels of benefits under benefit plans
maintained by Publicis and its subsidiaries and affiliates. Publicis further
agreed that Bcom3 personnel will maintain, administer and make all decisions
relating to the Bcom3 Annual Incentive Plan from the effective time of the
Publicis/Bcom3 merger until December 31, 2002 for all persons participating in
this plan immediately prior to the effective time of the Publicis/Bcom3 merger
and for any newly hired employees in positions which typically participate in
similar plans. All participants in the Annual Incentive Plan will be paid the
entire amount of their cash bonus no later than March 15, 2003.

     Publicis and Philadelphia Merger Corp. agreed to use reasonable efforts to
cooperate to adopt stock option plans in compliance with French law for the
benefit of selected Bcom3 employees. Bcom3 and Publicis will use reasonable best
efforts to determine, prior to the effective time of the Publicis/Bcom3 merger,
the number of Publicis ordinary shares underlying the options which will be
granted under these plans.

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     Bcom3 agreed to use reasonable best efforts to submit its change in control
agreements and Roger A. Haupt's employment agreement, and, to the extent
necessary, the cash payments described under the caption "-- Effect on Stock
Options," for the approval of the voting trustees as required by applicable
sections of the Internal Revenue Code.

     For more information on employee benefits matters, including a description
of the change in control agreements, see "Interests of Certain Persons in the
Mergers."

  APPOINTMENT OF CUSTODIAN

     Publicis agreed to appoint, after the effective time of the Publicis/Bcom3
merger, a custodian to assist former Bcom3 stockholders with issues related to
their ownership of Publicis ordinary shares, ORAs and warrants to be received in
connection with the merger, such as assistance with the distribution of voting
materials, currency conversion of dividends and receipt of certain French tax
credits.

  ADJUSTMENTS

     If, prior to the effective time of the Publicis/Bcom3 merger or the
termination of the Publicis/Bcom3 merger agreement, the parties determine in
their reasonable judgment that the opinions of counsel relating to the tax
treatment of the merger cannot be delivered if the merger were completed in
accordance with the terms of the Publicis/Bcom3 merger agreement, the parties
agreed to negotiate adjustments to the Publicis/ Bcom3 merger agreement in good
faith to address such matters in a manner that would substantially preserve the
economic benefits of the transaction for Publicis and the Bcom3 stockholders.

  NO SOLICITATION

     Until the termination of the Publicis/Bcom3 merger agreement, each of
Publicis and Bcom3 will not, and each will instruct its subsidiaries and the
officers, directors, employees, investment bankers, agents, attorneys, advisors
and the other representatives of the party and its subsidiaries not to, directly
or indirectly, solicit, initiate, knowingly encourage or knowingly facilitate
any inquiries or the making of any proposal or offer that constitutes, or may
reasonably be expected to lead to, a "Competing Transaction" or engage in
discussions or negotiate with any person with respect to a "Competing
Transaction."

     The term "Competing Transaction" means any of the following involving
Publicis or Bcom3, as the case may be (other than the Publicis/Bcom3 merger and
the other transactions contemplated by the Publicis/ Bcom3 merger agreement):

     - a merger, consolidation, share exchange, business combination or other
       similar transaction;

     - any sale, lease, exchange, transfer or other disposition of 25% or more
       of the assets of that party and its subsidiaries, taken as a whole;

     - the acquisition of capital stock of that party by a person which would
       result in that person becoming the beneficial owner of 25% or more of the
       shares of capital stock of that party; or

     - a tender offer or exchange offer by a person which would result in that
       person becoming the beneficial owner of 25% or more of the outstanding
       voting securities of that party.

     However, the Publicis/Bcom3 merger agreement permits each of Bcom3 and
Publicis to furnish information to, or enter into negotiations with, any party
that has made an unsolicited (from the date of the merger agreement) proposal
for a Competing Transaction if:

     - the Bcom3 board of directors or the Publicis management board or
       supervisory board, as the case may be, has determined in good faith,
       after consultation with independent legal counsel, that such action is

                                        79


       required for the relevant governing board to comply with its fiduciary
       duties to its shareholders under applicable law; and

     - prior to taking such actions:

      - the relevant party obtains an executed confidentiality agreement from
        the person proposing the Competing Transaction on terms no less
        favorable to that party than the terms contained in the confidentiality
        agreement between Publicis and Bcom3; and

      - the relevant party promptly notifies the other party immediately of any
        inquiries, proposals or offers received, any information requested, or
        discussions or negotiations sought to be initiated or continued,
        indicating in the notice the name of the person proposing the Competing
        Transaction and the terms and conditions of any proposals or offers.

     Bcom3 and Publicis have each agreed to promptly inform the other if any
proposal or offer or any inquiry or contact with any person regarding such a
proposal or offer relating to a Competing Transaction involving the relevant
party is made. Each party also agreed to cease and terminate any and all
discussions or negotiations regarding any Competing Transaction existing on
March 7, 2002. Each party further agreed not to release any third party from the
provisions of any confidentiality or standstill agreement, except, in the case
of Bcom3, for waivers and releases with respect to Dentsu which Bcom3 deems
reasonably necessary to complete the Publicis/Bcom3 merger and the other
transactions contemplated by the Publicis/Bcom3 merger agreement.

CONDITIONS TO COMPLETION OF THE PUBLICIS/BCOM3 MERGER

  CONDITIONS TO EACH PARTY'S OBLIGATIONS TO EFFECT THE PUBLICIS/BCOM3 MERGER

     The obligations of each party to complete the Publicis/Bcom3 merger are
subject to the satisfaction (or waiver if permissible) of the following
conditions:

     - the registration statement of which this proxy statement/prospectus forms
       a part shall have been declared effective by the SEC under the Securities
       Act and no stop order suspending the effectiveness of the registration
       statement shall have been issued and no proceeding for that purpose shall
       have been initiated by the SEC;

     - the Publicis/Bcom3 merger agreement shall have been duly approved and
       adopted by the Bcom3 stockholders;

     - the Publicis proposals shall have been approved and adopted by the
       shareholders of Publicis;

     - no governmental entity or court of competent jurisdiction shall have
       issued or enforced any law, judgment, or order which has the effect of
       making the merger illegal or otherwise prohibiting completion of the
       Publicis/Bcom3 merger;

     - all consents, approvals and authorizations legally required to be
       obtained to complete the merger including, but not limited to, antitrust
       approval in the U.S. and Europe, shall have been obtained from all
       governmental entities, except for such consents, approvals and
       authorizations the failure of which to obtain should not have, and could
       not reasonably be expected to have, a material adverse effect on Publicis
       (giving effect to the mergers);

     - the waiting period under the HSR Act has expired or been terminated and
       the confirmation of compatibility with the common market has been
       obtained from the European Union;

     - the nominee agreement described under the caption "-- Sale of Debt
       Portion of the OBSAs" shall have been executed and delivered; and

     - the first step merger shall have been completed on substantially the
       terms set forth in the first step merger agreement, which is attached as
       Annex B to this proxy statement/prospectus and is described under the
       caption "The First Step Merger Agreement."

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  CONDITIONS TO THE OBLIGATIONS OF PUBLICIS

     The obligations of Publicis and Philadelphia Merger Corp. to complete the
Publicis/Bcom3 merger are subject to the satisfaction or waiver of the following
additional conditions:

     - the representations and warranties of Bcom3 contained in the
       Publicis/Bcom3 merger agreement being true and correct as of the
       effective time of the Publicis/Bcom3 merger as though made at such time,
       except where the failure to be so true and correct (without giving effect
       to any qualification as to "materiality" or "material adverse effect" set
       forth therein) would not have or could not reasonably be expected to
       have, individually or in the aggregate, a material adverse effect on
       Bcom3, and Publicis receiving an officer's certificate of Bcom3 to that
       effect;

     - material compliance by Bcom3 with its obligations under the
       Publicis/Bcom3 merger agreement on or prior to the effective time of the
       Publicis/Bcom3 merger, except where the failure to so comply would not
       have or could not reasonably be expected to have, individually or in the
       aggregate, a material adverse effect on Bcom3, and Publicis receiving an
       officer's certificate of Bcom3 to that effect;

     - Publicis having received the opinion of Wachtell, Lipton, Rosen & Katz,
       dated as of the closing date of the Publicis/Bcom3 merger, to the effect
       that for U.S. federal income tax purposes, the Publicis/ Bcom3 merger
       will qualify as a reorganization within the meaning of Section 368(a) of
       the Code;

     - the holders of not more than 5% of outstanding Bcom3 common stock having
       exercised their appraisal rights under Delaware law; and

     - Publicis and Bcom3 having received the opinion of Kirkland & Ellis, dated
       as of the date of the Publicis/Bcom3 merger agreement and the closing
       date of the mergers, relating to specific matters associated with the
       stock purchase agreements and the ownership of Bcom3 common stock by the
       persons who entered into the stock purchase agreements. For a description
       of the stock purchase agreements, see "Description of Capital Stock of
       Bcom3 -- Stock Purchase Agreement."

  CONDITIONS TO THE OBLIGATIONS OF BCOM3

     The obligations of Bcom3 to complete the Publicis/Bcom3 merger are subject
to the satisfaction or waiver of the following conditions beyond those set forth
under the caption "-- Conditions to Completion of the Publicis/Bcom3 Merger":

     - the representations and warranties of Publicis and Philadelphia Merger
       Corp. contained in the Publicis/Bcom3 merger agreement being true and
       correct as of the effective time of the Publicis/ Bcom3 merger as though
       made at such time, except where the failure to be so true and correct
       (without giving effect to any qualification as to "materiality" or
       "material adverse effect" set forth therein) would not have or could not
       reasonably be expected to have, individually or in the aggregate, a
       material adverse effect on Publicis, and Bcom3 receiving an officer's
       certificate of Publicis to that effect;

     - material compliance by Publicis and Philadelphia Merger Corp. with their
       obligations under the Publicis/Bcom3 merger agreement on or prior to the
       effective time of the Publicis/Bcom3 merger, except where the failure to
       so comply would not have or could not reasonably be expected to have,
       individually or in the aggregate, a material adverse effect on Publicis,
       and Bcom3 receiving an officer's certificate of Publicis to that effect;
       and

     - Bcom3 having received the opinion of Kirkland & Ellis, dated as of the
       closing date of the Publicis/Bcom3 merger, to the effect that for U.S.
       federal income tax purposes the Publicis/Bcom3 merger will qualify as a
       reorganization within the meaning of Section 368(a) of the Code; and each
       transfer of property to Publicis by a Bcom3 stockholder pursuant to the
       Publicis/Bcom3 merger will not be subject to Section 367(a)(1) of the
       Code.

                                        81


TERMINATION

     The Publicis/Bcom3 merger agreement may be terminated and the
Publicis/Bcom3 merger and the other transactions contemplated by the
Publicis/Bcom3 merger agreement may be abandoned at any time prior to the
effective time of the Publicis/Bcom3 merger, notwithstanding any requisite
approval of the Publicis/Bcom3 merger agreement and the other transactions
contemplated by the Publicis/Bcom3 merger agreement:

     - by mutual written consent of Bcom3 and Publicis;

     - if there is an order that is final and nonappealable preventing the
       completion of the Publicis/Bcom3 merger;

     - by either Bcom3 or Publicis if:

      - the Publicis/Bcom3 merger has not been completed by September 7, 2002,
        which is the outside date; provided, however, that if (1) the
        Publicis/Bcom3 merger has not been completed by that date because any
        governmental orders and consents, including antitrust approvals, have
        not been obtained; and (2) all other conditions have been satisfied or
        waived or are capable of being satisfied, this outside date will be
        extended to December 7, 2002; and, provided further, that this right to
        terminate the Publicis/Bcom3 merger agreement will not be available to
        any party whose failure to fulfill any obligation under the
        Publicis/Bcom3 merger agreement resulted in the failure of the merger to
        be completed by the applicable date;

      - the stockholders of Bcom3 fail to approve the Publicis/Bcom3 merger
        agreement at the Bcom3 special stockholder meeting;

      - the shareholders of Publicis fail to approve the Publicis proposals at
        the Publicis extraordinary shareholder meeting; or

     - by Bcom3:

      - if (1) Publicis's supervisory board or management board withdraws,
        modifies or changes its recommendation of the Publicis/Bcom3 merger
        agreement or the transactions contemplated by the Publicis/Bcom3 merger
        agreement in a manner adverse to Bcom3 or shall have resolved to do so;
        (2) Publicis's supervisory board or management board shall have
        recommended to the shareholders of Publicis a Competing Transaction or
        shall have resolved to do so; or (3) a tender offer or exchange offer
        for 50% or more of the outstanding shares of capital stock of Publicis
        is commenced, and the management board or the supervisory board of
        Publicis fails to recommend against acceptance of such tender offer or
        exchange offer by its shareholders (including by taking no position with
        respect to the acceptance of such tender offer or exchange offer by its
        shareholders); or

      - upon a breach of any material representation, warranty, covenant or
        agreement of Publicis or Philadelphia Merger Corp. under the
        Publicis/Bcom3 merger agreement; provided that, if such breach is
        curable by Publicis and Philadelphia Merger Corp., Bcom3 may not
        terminate the Publicis/Bcom3 merger agreement for the breach for so long
        as Publicis and Philadelphia Merger Corp. exercise their respective best
        efforts to cure the breach; or

     - by Publicis:

      - if (1) the Bcom3 board withdraws, modifies or changes its recommendation
        of the Publicis/Bcom3 merger agreement or the transactions contemplated
        by the Publicis/Bcom3 merger agreement in a manner adverse to Publicis
        or shall have resolved to do so; (2) the Bcom3 board shall have
        recommended to the Bcom3 stockholders a Competing Transaction or shall
        have resolved to do so; or (3) a tender offer or exchange offer for 50%
        or more of the outstanding shares of capital stock of Bcom3 is
        commenced, and the Bcom3 board fails to recommend against acceptance of
        such tender offer or exchange offer by its stockholders (including by
        taking no position with respect to the acceptance of such tender offer
        or exchange offer by its stockholders); or

                                        82


      - upon a breach of any material representation, warranty, covenant or
        agreement of Bcom3 under the Publicis/Bcom3 merger agreement; provided
        that, if such breach is curable by Bcom3, Publicis may not terminate the
        merger agreement for such breach for so long as Bcom3 exercises its best
        efforts to cure the breach.

EFFECT OF TERMINATION

     If the Publicis/Bcom3 merger agreement is terminated, there will be no
liability on the part of Publicis, Philadelphia Merger Corp. or Bcom3, except as
otherwise provided in the Publicis/Bcom3 merger agreement and subject to the
rights of the parties described below under the caption "Termination Fee."
Nothing, however, will relieve any party of any liability or damages resulting
from any willful material breach of the Publicis/Bcom3 merger agreement by that
party.

TERMINATION FEE

     Publicis or Bcom3, as the case may be, will be required to pay the other
party a termination fee of $90 million under the following circumstances:

     - Bcom3 will be required to pay Publicis if:

      - Publicis terminates the Publicis/Bcom3 merger agreement because (1) the
        Bcom3 board withdraws, modifies or changes its recommendation of the
        Publicis/Bcom3 merger agreement or the transactions contemplated by the
        Publicis/Bcom3 merger agreement in a manner adverse to Publicis or shall
        have resolved to do so; (2) the Bcom3 board shall have recommended to
        the Bcom3 stockholders a Competing Transaction or shall have resolved to
        do so; or (3) a tender offer or exchange offer for 50% or more of the
        outstanding shares of capital stock of Bcom3 is commenced, and the Bcom3
        board fails to recommend against acceptance of such tender offer or
        exchange offer by its stockholders (including by taking no position with
        respect to the acceptance of such tender offer or exchange offer by its
        stockholders);

      - (1) Publicis or Bcom3 terminates the Publicis/Bcom3 merger agreement due
        to the failure of the Bcom3 stockholders to approve the Publicis/Bcom3
        merger agreement; (2) prior to the time the Bcom3 stockholders fail to
        approve the Publicis/Bcom3 merger agreement there has been made a
        proposal for a Competing Transaction with respect to Bcom3; and (3)
        within 12 months of the termination of the Publicis/Bcom3 merger
        agreement Bcom3 enters into an agreement with respect to, or
        consummates, a Competing Transaction; or

      - (1) Publicis or Bcom3 terminates the Publicis/Bcom3 merger agreement
        because the effective time of the Publicis/Bcom3 merger has not occurred
        on or before the applicable outside date described above under the
        caption "-- Termination"; (2) on or before the applicable outside date
        there has been made a proposal for a Competing Transaction with respect
        to Bcom3; and (3) within 12 months of the termination of the
        Publicis/Bcom3 merger agreement Bcom3 enters into an agreement with
        respect to, or consummates, a Competing Transaction.

     - Publicis will be required to pay Bcom3 if:

      - Bcom3 terminates the Publicis/Bcom3 merger agreement because (1)
        Publicis's supervisory board or management board withdraws, modifies or
        changes its recommendation of the Publicis/Bcom3 merger agreement or the
        transactions contemplated by the Publicis/Bcom3 merger agreement in a
        manner adverse to Bcom3 or shall have resolved to do so; (2) the
        Publicis supervisory board or management board shall have recommended to
        the shareholders of Publicis a Competing Transaction or shall have
        resolved to do so; or (3) a tender offer or exchange offer for 50% or
        more of the outstanding shares of capital stock of Publicis is
        commenced, and the management board or the supervisory board of Publicis
        fails to recommend against acceptance of such tender offer or exchange
        offer by its shareholders (including by taking no position with respect
        to the acceptance of such tender offer or exchange offer by its
        shareholders);

                                        83


      - (1) Bcom3 or Publicis terminates the Publicis/Bcom3 merger agreement due
        to the failure of the Publicis shareholders to approve the Publicis
        proposals; (2) prior to the time the Publicis shareholders fail to
        approve the Publicis proposals there has been made a proposal for a
        Competing Transaction with respect to Publicis; and (3) within 12 months
        of the termination of the Publicis/Bcom3 merger agreement Publicis
        enters into an agreement with respect to, or consummates, a Competing
        Transaction; or

      - (1) Bcom3 or Publicis terminates the Publicis/Bcom3 merger agreement
        because the effective time of the Publicis/Bcom3 merger has not occurred
        on or before the applicable outside date; (2) on or before the
        applicable outside date there has been made a proposal for a Competing
        Transaction with respect to Publicis; and (3) within 12 months of the
        termination of the Publicis/Bcom3 merger agreement Publicis enters into
        an agreement with respect to, or consummates, a Competing Transaction.

     In each case the payments made by Bcom3 and Publicis under the above
circumstances are the sole remedy available to the other party under these
scenarios, except in the event of a willful breach.

EXPENSES

     Except as otherwise described above under the caption "Termination Fee,"
all costs and expenses incurred as a result of the Publicis/Bcom3 merger
agreement and the transactions contemplated by the Publicis/Bcom3 merger
agreement shall be paid by the party incurring the cost or expense, except that
each of Bcom3 and Publicis will pay one-half of:

     - the expenses incurred in connection with printing, mailing and filing the
       registration statement of which this proxy statement/prospectus forms a
       part, this proxy statement/prospectus and the Publicis proxy statement
       (which includes the prospectus relating to the issuance of the
       Publicis/Bcom3 merger consideration); and

     - all SEC, COB and other regulatory filing fees incurred in connection with
       the registration statement, this proxy statement/prospectus and the
       Publicis proxy statement.

INDEMNIFICATION

     The Publicis/Bcom3 merger agreement provides that the by-laws of
Philadelphia Merger Corp. as the surviving corporation will contain provisions
regarding directors' and officers' indemnification and insurance reasonably
satisfactory to Bcom3. The provisions will not be changed for a period of six
years in any way adverse to the individuals who were directors, officers,
employees, fiduciaries or agents of Bcom3 prior to the effective time of the
Publicis/Bcom3 merger.

     Publicis and Bcom3 have agreed that prior to the effective time of the
Publicis/Bcom3 merger Bcom3, and after the effective time of the Publicis/Bcom3
merger Publicis and Philadelphia Merger Corp., will indemnify and hold harmless
to the fullest extent of the law:

     - each present and former director and officer of Bcom3; and

     - each person who served at the request of Bcom3 or any of its subsidiaries
       as a director, officer, employee, trustee, partner, fiduciary or agent of
       another corporation, partnership, joint venture, pension trust or other
       employee benefit plan or enterprise;

against all costs and expenses (including reasonable attorneys' fees),
judgments, fines, losses, claims, damages, liabilities and settlement amounts
paid in connection with any claim, action, suit, proceeding or investigation
(whether arising before or after the effective time of the Publicis/Bcom3
merger) arising out of or pertaining to any action or omission in their
capacities as officers or directors, in each case occurring at or before the
effective time of the Publicis/Bcom3 merger (including the transactions
contemplated by the Publicis/Bcom3 merger agreement).

                                        84


     Publicis also will cause to be maintained Bcom3's existing directors' and
officers' liability insurance policy, or a substitute policy reasonably
satisfactory to the indemnified parties with at least the same coverage
containing terms and conditions that are no less advantageous, which insures the
indemnified parties for any losses arising out of facts or events that occurred
at or prior to the effective time of the Publicis/Bcom3 merger for not less than
six years after this effective time; provided that the aggregate annual premium
for maintaining the insurance during the six-year period does not exceed 250% of
the current aggregate annual premium paid by Bcom3 (approximately $440,000). If
the aggregate annual premium exceeds 250% of the current aggregate annual
premium paid by Bcom3, Publicis will provide the coverage then available at an
annual premium of 250% of the current premium.

AMENDMENTS AND WAIVERS

     Any provision of the Publicis/Bcom3 merger agreement may be amended prior
to the effective time of the Publicis/Bcom3 merger if, and only if, the
amendment is in writing and signed by the parties to the Publicis/Bcom3 merger
agreement. After the approval of the Publicis/Bcom3 merger agreement by the
Bcom3 stockholders, Publicis and Bcom3 have agreed that there will be no
amendment that by law requires further approval by stockholders without the
approval of Bcom3 stockholders.

     Any party to the merger agreement may extend the time for performance by
another party of its obligations under the merger agreement or otherwise waive
compliance with provisions of the merger agreement if such extension or waiver
is written and executed by the party or parties to be bound thereby.

     Notwithstanding the foregoing, Bcom3 has agreed in the first step merger
agreement not to amend or waive any provision of the Publicis/Bcom3 merger
agreement without the prior written consent of Dentsu, which consent shall not
be unreasonably withheld.

                                        85


                               SUPPORT AGREEMENTS

BCOM3 SUPPORT AGREEMENT

     In connection with the execution and delivery of the Publicis/Bcom3 merger
agreement, Bcom3 entered into a voting agreement with Madame Elisabeth Badinter
and Societe Anonyme Somarel (each of whom is a holder of Publicis ordinary
shares), under which these Publicis shareholders have agreed to vote their
Publicis ordinary shares in favor of the Publicis/Bcom3 merger and against any
action that would impede the Publicis/Bcom3 merger. These Publicis shareholders
collectively own 45% of the total voting power of Publicis ordinary shares
outstanding as of April 30, 2002.

     The voting agreement prohibits, subject to limited exceptions, any of such
Publicis shareholders from selling, transferring, assigning, pledging,
encumbering or otherwise disposing of any Publicis ordinary shares except for
pledges to secure indebtedness.

     The voting agreement also prohibits such Publicis shareholders from
directly or indirectly negotiating with, soliciting, initiating or encouraging
the submission of proposals or offers from, or providing information to, any
person relating to an acquisition proposal with respect to Publicis.

     The voting agreement terminates upon the earliest to occur of the
termination of the Publicis/Bcom3 merger agreement, the termination of the
voting agreement by Bcom3 and the effective time of the Publicis/Bcom3 merger.

PUBLICIS SUPPORT AGREEMENTS

     In connection with the execution and delivery of the Publicis/Bcom3 merger
agreement, Publicis and Philadelphia Merger Corp. entered into voting agreements
with each of Roy J. Bostock, Craig D. Brown, Richard B. Fizdale and Roger A.
Haupt (each of such individuals is a member of Bcom3's board of directors) and
Dentsu, under which these Bcom3 stockholders have agreed to vote their Bcom3
common shares in favor of the Publicis/Bcom3 merger and against any action that
would impede the Publicis/Bcom3 merger. These Bcom3 stockholders collectively
own 31.2% of the total voting power of Bcom3's common stock outstanding as of
April 30, 2002.

     The voting agreements prohibit, subject to limited exceptions, any of such
Bcom3 stockholders from selling, transferring, assigning, pledging, encumbering
or otherwise disposing of any Bcom3 common shares.

     The voting agreements also prohibit each such Bcom3 stockholder (except in
such stockholder's capacity as a director, officer or employee of Bcom3 or as a
voting trustee) from directly or indirectly negotiating with, soliciting,
initiating or encouraging the submission of proposals or offers from, or
providing information to, any person relating to an acquisition proposal with
respect to Bcom3.

     Each voting agreement terminates upon the earliest to occur of the
termination of the Publicis/Bcom3 merger agreement, the termination of such
voting agreement by Publicis and the effective time of the Publicis/Bcom3
merger.

                                        86


                  SHAREHOLDERS AGREEMENTS, ALLIANCE AGREEMENT
                              AND ESCROW AGREEMENT

ALLIANCE AGREEMENT BETWEEN PUBLICIS AND DENTSU

     Pursuant to a memorandum of understanding between Publicis and Dentsu,
dated March 7, 2002, Publicis and Dentsu have agreed to form a strategic
alliance for a 20-year term upon completion of the mergers on the following
terms:

          Publicis will cause its affiliates Saatchi & Saatchi and Zenith &
     Publicis to terminate in an orderly manner and with respect for its current
     partners, within 12 to 18 months after the effective time of the
     Publicis/Bcom3 merger, their respective current arrangements and agreements
     with partners in Japan. Publicis has agreed to terminate its arrangements
     relating to possible acquisitions of advertising agencies in Japan.

          Publicis will partner exclusively with Dentsu in Japan and will not
     initiate any new activity in Japan without prior consultation with Dentsu.

          Publicis companies will, as and when requested by Dentsu, represent
     Dentsu and its clients, subject to limitations imposed by client conflict
     policies, in the Americas, Central, Eastern and Western Europe and
     Australia and New Zealand, provided that:

        - subject to conflict limitations, Dentsu may choose the member of the
          Publicis group it wishes to partner with to develop global client
          relationships; and

        - where it is in the mutual interest of the parties, Dentsu will
          consolidate its existing business with the operations of the Publicis
          group in Europe and the Americas, on mutually acceptable terms and
          conditions.

          Dentsu will agree to consult with Publicis before making any
     investments, initiating joint ventures or new ventures in Australia,
     Central, Eastern and Western Europe, and the Americas, provided that Dentsu
     and Publicis agree that:

        - Dentsu may invest in such markets independently of Publicis if Dentsu
          determines that it is in its best interest to do so, and if it so
          determines it will inform Publicis of such determination before
          entering into binding commitments therefor;

        - Dentsu will not partner with the advertising companies WPP,
          Interpublic Group, Omnicom or Havas; and

        - Publicis will not partner with the advertising companies WPP,
          Interpublic Group, Omnicom, Havas or Hakuhodo.

          Publicis will agree to the continued expansion of the Dentsu Network
     in Asia and acknowledge the existing Dentsu partnership with WPP and Dentsu
     Young & Rubicam, but Dentsu will agree not to expand such partnership.

          Dentsu and Publicis will agree to the mutual development of a global
     media alliance on terms satisfactory to them respectively.

          The term of the strategic alliance agreement will be 20 years, subject
     to early termination by either party in the event that Dentsu ceases to own
     at least 10% of the outstanding Publicis ordinary shares by reason of the
     transfer by Dentsu of any of its Publicis ordinary shares, or by the
     failure of Dentsu to exercise its preemptive rights or any rights of Dentsu
     that would entitle it to subscribe for shares on the same terms and in the
     same quantity as if it were exercising such preemptive right (droits
     preferentiels de souscription), in each case with respect to any new
     issuances of Publicis ordinary shares.

                                        87


SHAREHOLDERS' AGREEMENT BETWEEN PUBLICIS AND DENTSU

     Pursuant to a memorandum of understanding between Publicis and Dentsu,
dated March 7, 2002, Publicis and Dentsu have agreed to enter into a
shareholders' agreement on or before the date of the Bcom3 stockholders meeting
providing for the following principal terms:

     So long as Dentsu owns directly or indirectly not less than 10% of the
outstanding ordinary shares of Publicis (taking into account only diminutions in
Dentsu's ownership by reason of any transfer of Publicis ordinary shares by
Dentsu or any failure by Dentsu to exercise its preemptive rights or any rights
of Dentsu that would entitle it to subscribe to shares on the same terms and in
the same quantity as if it were exercising such preemptive rights), Publicis
will present to its shareholders one or several resolutions for the appointment
of two members of the Supervisory Board of Publicis designated by Dentsu (one of
such designees to be a representative director of Dentsu) and such designees may
be replaced by Dentsu in its discretion. If the size of the Supervisory Board is
increased, the number of members that Dentsu may appoint will be increased so
that Dentsu will be entitled to appoint a number of members of the Supervisory
Board that is proportionate to its voting power in Publicis (rounded up to the
nearest whole number).

     Until July 1, 2012, Dentsu will be subject to a "standstill" limiting its
ownership of Publicis shares to the number of shares that entitles it to 15% of
the voting power of Publicis, and to other customary standstill provisions such
as those provisions of the investment agreement dated as of March 14, 2000
between Dentsu and Bcom3, which has been filed by Bcom3 with the SEC, subject to
exceptions no less (or more) favorable to Dentsu than those set out in the
standstill provision of the investment agreement, except such provisions as
would not be relevant in the context of the merger, the other provisions of the
shareholders agreement and the provisions of the contemplated shareholders
agreement between Dentsu and Madame Elisabeth Badinter. Notwithstanding the
foregoing, Dentsu will be entitled to buy Publicis ordinary shares on the open
market to the extent it has not been given by Publicis the opportunity to keep
its level of voting power at 15% through the exercise of preemptive rights. To
permit Dentsu to comply with this provision, Publicis will give notice to Dentsu
not later than the fifteenth day of each month of the total number of voting
rights of all Publicis shareholders existing, to the best of its knowledge, as
of the first day of such month.

     Publicis will present to its shareholders' meetings such resolutions as may
be necessary or appropriate to protect Dentsu against any dilution resulting
from a capital increase in cash to which Dentsu may not subscribe by using
preemptive rights.

     Until July 1, 2012, Dentsu will be prohibited from transferring any
ordinary shares of Publicis. Thereafter, the transfer of ordinary shares of
Publicis by Dentsu will be subject to restrictions that are substantially
identical to those set out in the investment agreement, subject to modifications
necessary to reflect the structure of the merger.

     The term of the shareholders' agreement will expire on July 1, 2012, unless
it is renewed for an additional term of 10 years by agreement of Dentsu and
Publicis.

     Dentsu and Publicis have agreed that, if any of the arrangements
contemplated by the memorandum of understanding would result in Dentsu's
inability to equity account for its investment in Publicis, Dentsu and Publicis
shall use their respective best efforts to adjust such arrangements to the
extent necessary so as to permit Dentsu to equity account for its investment in
Publicis, provided that the economic and legal substance of such adjusted
arrangements will be substantially equivalent to that of the arrangements
contemplated initially by the memorandum of understanding.

SHAREHOLDERS' AGREEMENT BETWEEN ELISABETH BADINTER AND DENTSU

     Pursuant to a memorandum of understanding between Madame Elisabeth Badinter
and Dentsu, dated March 7, 2002, Madame Badinter and Dentsu have agreed to enter
into a shareholders agreement on or before the date of the Bcom3 shareholders
meeting providing for the following.

                                        88


     Dentsu will vote and will cause its representatives on the Publicis
supervisory board to vote, unless such vote would expose such representatives of
Dentsu to legal liability:

     - to elect Madame Badinter (or any person designated by Madame Badinter)
       chairperson (Presidente or President, as the case may be) of the
       supervisory board, and to maintain her or such person in office;

     - to elect to the supervisory board and maintain in office such persons
       designated by her; and

     - in favor of appointments of or changes in the members of management
       (including the directoire) of Publicis proposed by Madame Badinter,
       provided that Madame Badinter will have consulted Dentsu on such
       appointments or changes.

     A special committee of the supervisory board will be created consisting of
members appointed by Madame Badinter and members appointed by Dentsu (e.g., two
or three by Madame Badinter, one or two by Dentsu) and members appointed by the
management of Publicis equal in number to the number of Dentsu's
representatives, provided that Madame Badinter will appoint a majority of the
members of the special committee. The special committee will examine all
strategic decisions and determine the vote on matters on which Dentsu has agreed
to vote as directed by Madame Badinter. The special committee will act, after
consultation, by consensus of its members, or, in the absence of consensus, by a
simple majority vote.

     So long as Dentsu owns not less than 10% of the outstanding ordinary shares
of Publicis (taking into account only diminutions in Dentsu's ownership by
reason of any transfer of Publicis ordinary shares or any failure by Dentsu to
exercise its preemptive rights or any rights of Dentsu that would entitle it to
subscribe to shares on the same terms and in the same quantity as if it were
exercising such preemptive rights), Madame Badinter and Somarel will vote, and
Madame Badinter will cause Somarel to vote, the Publicis ordinary shares they
then own to elect and maintain in office two members of the supervisory board
chosen from among candidates designated by Dentsu or their respective
replacements designated by Dentsu (one of such designees to be a representative
director of Dentsu), provided that if Madame Badinter establishes at the time of
such election that any such designee (other than such representative director)
lacks reasonably appropriate qualifications to serve as a member of the
supervisory board, Dentsu will be entitled to designate a different person for
election to the supervisory board. If the size of the supervisory board is
increased, the number of members that Dentsu may appoint will be increased so
that Dentsu will be entitled to appoint a number of members of the supervisory
board that is proportionate to its voting power in Publicis (rounding up to the
nearest whole number).

     Dentsu will vote its Publicis ordinary shares at any such shareholders
meeting in its own discretion, except only as set forth below. After due
consultation between Dentsu and Madame Badinter, Dentsu will vote its Publicis
ordinary shares as directed by Madame Badinter on the following matters:

     - decisions to amend Publicis's charter to change Publicis's name or
       headquarters, the number of members of the supervisory board or the
       management board (directoire), the duration of the terms in office of any
       such members, and the number of qualifying Publicis ordinary shares
       required to be owned by any such member;

     - any merger, consolidation or similar business combination of Publicis
       with or into any other company as a result of which the shareholders of
       Publicis immediately prior to such business combination will have a
       majority of the outstanding votes and common equity interest of the
       surviving entity in such business combination, provided that Dentsu will
       vote in any event its Publicis ordinary shares as directed by Madame
       Badinter with respect to any merger of Somarel and/or the management
       companies holding certain Somarel shares, with and into Publicis;

     - declaration of dividends, so long as Madame Badinter directs Dentsu to
       vote in favor of reasonable dividends that do not exceed 40% of
       Publicis's distributable profits for the applicable fiscal year;

     - capital increases of less than 10% of the share capital or the voting
       rights of Publicis where Dentsu is entitled to subscribe by using
       preemptive rights, provided that the capital increases with respect to
       which Madame Badinter may direct Dentsu will not exceed in the aggregate
       10% of the capital of Publicis as constituted on March 7, 2002; and
                                        89


     - reductions of share capital of Publicis resulting from cancellation of
       shares pursuant to Publicis's stock repurchase program.

     After due consultation between Dentsu and Madame Badinter, Dentsu will vote
its Publicis ordinary shares as it will determine on each of the following:

     - decisions to issue securities giving right to more than 10% of the share
       capital or of the voting rights of Publicis;

     - rights offerings without right to subscribe to, or participate in, such
       offering;

     - reserved capital increases to identified parties;

     - public offers by Publicis of its securities with suppression of the
       preferential rights of existing shareholders to subscribe, unless Dentsu
       has the right to participate in such offer in proportion to its ownership
       of Publicis;

     - decisions to contribute or transfer assets to a third party, to the
       extent such decision is put to the shareholders; and

     - decisions to approve any related party transaction involving Madame
       Badinter or Dentsu or any other affiliate of Publicis.

     In the event that members of the supervisory board designated by Dentsu are
members of the audit committee of the supervisory board, and (1) the statutory
auditors of Publicis (Commissaires aux Comptes) present accounts certified by
them, (2) any objections to such accounts raised by such Dentsu members of the
audit committee are considered by such statutory auditors and answered by them,
and (3) such statutory auditors maintain their certification of such accounts,
then Dentsu will vote at the shareholders meeting in favor of the acceptance of
such accounts.

     Until July 12, 2012, Dentsu will not pledge or transfer Publicis ordinary
shares owned by Dentsu to any third party, except to comply with Dentsu's
obligations set forth below. From July 12, 2012, Dentsu may transfer all or any
portion of the Publicis ordinary shares held by it without restriction, except
that:

     - if Dentsu receives from a third party an offer to purchase any Publicis
       ordinary shares for cash, Madame Badinter will have the right to elect to
       purchase all but not part of such shares from Dentsu on the same terms
       within 45 days from the date of such offer. If Madame Badinter elects to
       purchase such shares, she must consummate the purchase within 20 days
       from the date of expiration of the 45-day period.

     - if Dentsu wishes to sell any Publicis ordinary shares on the open market
       or to an underwriter or in another organized selling effort (such as a
       bookbuilding or a secondary offering), Madame Badinter will have the
       right to elect to purchase all but not part of such shares from Dentsu on
       the same terms within 30 days from the date Dentsu notifies Madame
       Badinter of Dentsu's desire to sell such shares. If Madame Badinter
       elects to purchase such ordinary shares, she must consummate the purchase
       within 20 days from the date of such election.

     Until July 12, 2012, Dentsu will be prohibited from owning, alone or in
concert, at any time more than a number of Publicis ordinary shares that
entitles it to 15% of the voting power of Publicis, except as may be otherwise
agreed with Publicis in the shareholders agreement between Publicis and Dentsu.
For purposes of determining the 15% threshold, no ORAs (or ordinary shares
issuable in respect thereof) or warrants issued with the OBSAs (or ordinary
shares issuable in respect of such warrants) will be taken into account. Dentsu
will not be deemed to have violated the foregoing prohibition (1) if Dentsu
inadvertently or unintentionally exceeds the 15% level and, upon notice thereof
from Publicis or Madame Badinter, Dentsu promptly reduces its ownership of
shares of Publicis to the 15% level, or (2) to the extent Dentsu exceeds the 15%
level as a result of any repurchase of shares or other reduction of capital by
Publicis. If Dentsu exceeds the 15% level for any reason, Dentsu will not vote
at any shareholders meeting of Publicis such number of shares of Publicis owned
by Dentsu that represents voting power in excess of 15% of the voting power of
Publicis.

                                        90


     Dentsu will not enter into any agreement concerning the direction and
management of Publicis with any third party without the written permission of
Madame Badinter. Without Dentsu's written permission, Madame Badinter will not
enter into any agreement concerning the direction and management of Publicis
with any third party that would result in Dentsu's being required to join in
making a tender offer for Publicis. In case of a violation by Madame Badinter of
this provision, Dentsu may immediately, by notice, terminate the memorandum of
understanding and the shareholders agreement.

     Madame Badinter will cause her designees on the supervisory board of
Publicis to comply with the provisions of the shareholders agreement. Madame
Badinter will use her best efforts to ensure that Dentsu will always be
protected against any dilution from a capital increase of Publicis in cash to
which Dentsu is not entitled to subscribe by using preemptive rights.

     The term of the shareholders agreement will be 12 years, subject to renewal
upon mutual agreement of the parties.

     Dentsu and Madame Badinter have agreed that, if any of the arrangements
contemplated in the memorandum of understanding would result in Dentsu's
inability to equity account for its investment in Publicis, Dentsu and Madame
Badinter shall use their respective best efforts to adjust such arrangements to
the extent necessary so as to permit Dentsu to equity account for its investment
in Publicis, provided that the economic and legal substance of such adjusted
arrangements will be substantially equivalent to that of the arrangements
contemplated initially by the memorandum of understanding.

ESCROW AGREEMENT AMONG DENTSU, PUBLICIS AND ELISABETH BADINTER

     Pursuant to a letter agreement among Dentsu, Publicis and Elisabeth
Badinter, dated March 7, 2002, Dentsu agreed to put in escrow a certain number
of Publicis ordinary shares to which it receives bare legal title (nue
propriete) in the Publicis/Bcom3 merger. As a result of the Publicis/Bcom3
merger, Dentsu will have legal title to Publicis ordinary shares representing
slightly in excess of 15% of the total voting power of the ordinary shares.
Dentsu will put such excess amount of bare legal title shares in escrow with a
financial institution mutually acceptable to Dentsu, Publicis and Elisabeth
Badinter. The escrow agreement that Dentsu enters into with such financial
institution will provide, among other things, that (1) as the approximately one
million existing registered shares of Publicis attain double voting rights, the
escrow agent will release bare legal title shares to Dentsu upon Dentsu's
request solely to enable Dentsu to maintain 15% of the total voting power of
Publicis ordinary shares and (2) the escrow agent will not vote the Publicis
ordinary shares held in escrow.

                                        91


                  TRANSFER RESTRICTIONS ON PUBLICIS SECURITIES

TRANSFER RESTRICTIONS APPLICABLE TO FORMER CLASS A STOCKHOLDERS

  GENERAL

     The Publicis/Bcom3 merger agreement provides that the Publicis ordinary
shares, usufruct interests, ORAs and warrants issued to Class A stockholders in
the Publicis/Bcom3 merger will be subject to specific transfer restrictions.
Publicis and Bcom3 are considering several different means to implement the
transfer restrictions described in this section, including the possibility of
establishing a depositary arrangement for all or a portion of the securities
included in the merger consideration to be received by Class A stockholders.

     For purposes of this section, "transfer" means any transfer of the Publicis
securities received by the Class A stockholders, or of any interest in such
Publicis securities, whether voluntarily or involuntarily made:

     - by way of sale, gift or other disposition;

     - by way of pledge or hypothecation or the creation of a security interest;

     - by way of attachment, levy or lien;

     - in connection with insolvency;

     - in connection with a divorce, decree of separate maintenance or any other
       arrangement for the adjustment of marital rights;

     - into, or out of, joint tenancy, tenancy in common, or tenancy by virtue
       of community property or similar rights;

     - to any trustee, receiver, administrator, executor, custodian, or guardian
       of an estate or property; or

     - into any trust, or in any form the effect of which, expressly or
       constructively, would create a trust or a separation of the ownership of
       the Publicis securities into legal interests and beneficial interests.

  LOCK-UP

     All of the Publicis ordinary shares, ORAs, warrants and usufruct interests
in Publicis ordinary shares to be received by Class A stockholders will
initially be non-transferable subject to the exceptions described under the
caption "-- Exceptions to Lock-up." These securities will become transferable
(but will remain subject to the transfer terms and conditions described under
the caption "-- Public Sales after Lapse of Lock-up") as follows:

     - blocks of 25% of the total number of Publicis ordinary shares and
       usufruct interests in Publicis ordinary shares issued to all former Class
       A stockholders will become transferable at the end of each of the 6-,
       12-, 18- and 24-month periods following the effective time of the
       Publicis/Bcom3 merger (Publicis ordinary shares will become transferable
       first, then usufructs will become transferable);

     - blocks of 25% of the total number of ORAs issued to all former Class A
       stockholders will become transferable at the end of each of the 30-, 36-,
       42- and 48-month periods following the effective time of the
       Publicis/Bcom3 merger; and

     - blocks of 25% of the total number of warrants issued to all former Class
       A stockholders will become transferable at the end of each of the 30-,
       36-, 42- and 48-month periods following the effective time of the
       Publicis/Bcom3 merger.

     The lapse of the transfer restrictions provided for above shall benefit all
former Class A stockholders on a pro rata basis according to the number of each
type of Publicis securities held by each such person immediately after the
effective time of the Publicis/Bcom3 merger. If, however, at any given time any
of such persons is otherwise not permitted to transfer any of its Publicis
securities at such time because of separate contractual obligations to Publicis,
then the Publicis securities held by such person shall not be included in such
pro rata determination.
                                        92


     Publicis may elect in its sole discretion to increase the amount of
securities that become transferable in any block, but the amount of securities
that become transferable in the subsequent block (or blocks, if necessary) will
be correspondingly reduced. For example, if Publicis allows 30% of the Publicis
ordinary shares to become transferable during one such six month period, only
20% of the Publicis ordinary shares is required to become transferable in the
following period. If Publicis subdivides or combines its outstanding ordinary
shares, ORAs or warrants such that a larger or smaller number of these
securities is outstanding after such an event, the number of securities eligible
for transfer in each block will be appropriately adjusted. Any securities as to
which the lock-up has expired will be freely transferable, except that sales by
a stockholder of such securities on any securities exchange or public quotation
system (which we refer to as a "public sale") will need to comply with the
procedures described under the caption "-- Public Sales after Lapse of Lock-up."

     None of the transfer restrictions described in this section will apply to
any Publicis ordinary shares issued upon the redemption of ORAs or upon exercise
of the warrants or to any Publicis securities which are not included in the
Publicis/Bcom3 merger consideration.

  EXCEPTIONS TO LOCK-UP

     The transfer restrictions described above in this section will not apply to
the following transfers:

     - gifts or other transfers for estate planning purposes;

     - gifts to charitable organizations;

     - transfers to other former Class A stockholders for value or by a gift;
       and

     - transfers to a bank or financial institution as collateral, by pledge or
       otherwise;

provided that the transferee agrees in writing to be bound by the transfer
restrictions described in this section and agrees not to enter into hedging
transactions with respect to Publicis ordinary shares in connection with or
related to such transfer.

     In addition, the transfer restrictions described above will also not apply
to sales of securities into a public tender offer (offre publique d'achat ou
d'echange) as part of the sale of Publicis, whether by merger, consolidation or
otherwise.

  PUBLIC SALES AFTER LAPSE OF LOCK-UP

     Any public sales by a former Class A stockholder of Publicis securities
after expiration of the applicable lock-up described above will need to comply
with the orderly marketing procedures described below. These procedures do not
apply to any private sales of Publicis securities.

     Starting on the five-month anniversary of the closing date of the
Publicis/Bcom3 merger, and continuing on each monthly anniversary thereafter
through the 53-month anniversary of such closing date, a polling agent will poll
former Class A stockholders to determine the number and type of such Publicis
securities that each such person desires to sell in a public sale within the
approximately 30-day period beginning on the upcoming monthly anniversary of the
closing date and ending on the following monthly anniversary of the closing date
(the "effective period"), and the minimum price at which such stockholder would
be willing to sell. Any former Class A stockholder who desires to sell any such
Publicis securities in a public sale within the effective period needs to
deliver within 15 days after the poll date a written response to the polling
agent providing the requested information. If a stockholder does not deliver a
timely response, he or she will not be eligible to make a public sale of such
Publicis securities within the effective period and will need to wait until the
next monthly poll.

     With respect to any ORAs or warrants that former Class A stockholders
indicate they are willing to sell, if an "active public market" exists for these
securities, Publicis has a right of first refusal, exercisable until 20 days
after the poll date, to purchase, in whole or in part, such ORAs or warrants on
the upcoming monthly anniversary of the closing at the official closing price of
the security on Euronext on the date the right is exercised, subject to any
minimum sales price indicated by each stockholder. If no "active public market"
exists for the ORAs and warrants that the former Class A stockholders are
willing to sell, Publicis will have

                                        93


the right to make an offer to the former Class A Stockholders within 20 days of
the poll date to purchase their ORAs and warrants at a specified price, which
the stockholders may accept until the 25th day after the poll date. If a
stockholder does not accept Publicis's offer, he or she may sell the securities
subject to such offer but not tendered to Publicis either in the proposed sale
for the following month (described below) or, to the extent there is no proposed
sale, in any public sale (subject to the limitations set forth in the next
paragraph), provided that the stockholder sells such securities in a public sale
at a price higher than Publicis's offer. An "active public market" means, with
respect to any security on any given date, that at least two million euros worth
in the aggregate of such security was traded on Euronext by parties unaffiliated
with Publicis in bona fide arms-length transactions during the five consecutive
trading days immediately preceding such date.

     With respect to any monthly poll, if the aggregate number of Publicis
securities that all former Class A stockholders desire to sell within the
related effective period (excluding any Publicis securities that Publicis has
elected or offered to purchase as described above) represents fewer than 1.4
million Publicis ordinary shares, assuming redemption of all ORAs and exercise
of all warrants desired to be sold, all such Publicis securities may be freely
sold in a public sale during the applicable effective period without further
compliance with any orderly marketing procedures.

     In the event that the 1.4 million share threshold is exceeded, the
following orderly marketing procedures will apply, provided that any stockholder
who is not notified within 20 days of the polling date as to the terms of any
proposed sale (to the extent he or she has timely delivered a written response
to the polling agent indicating an intent to sell Publicis securities) need not
comply with the following procedures. Designated investment banks will evaluate
market conditions and determine the appropriate method for sale and amount of
Publicis securities to be sold, consistent with maximizing the sale price and
amount of Publicis securities to be sold (which shall represent at least 1.4
million Publicis ordinary shares).

     Within 20 days after the poll date, the polling agent will notify holders
who expressed a desire to sell of the material terms of the proposed sale,
including any applicable fees or sales commissions (which shall be reasonable
and customary). Each holder will have until the upcoming monthly anniversary of
the closing date to deliver an acceptance notice indicating the number and type
of Publicis securities that such person wants to include in the sale (which
shall not exceed the number and type indicated by such person in the initial
poll) and the minimum price at which he or she would be willing to sell. Any
holder who does not deliver a timely acceptance notice will not participate in
the proposed sale, will not be eligible to make a public sale of Publicis
securities within the effective period, and will need to wait until the next
monthly poll.

     The investment banks will complete the proposed sale as soon as practicable
after the upcoming monthly anniversary of the closing date. The sale will
include all Publicis securities covered in any acceptance notice that contains
terms (e.g., minimum price) consistent with sale, subject to pro rata cutbacks
if the amount requested to be sold exceeds the actual amount to be sold. Any
excess Publicis securities that are not sold in the proposed sale will be given
priority in the next proposed sale. If the sale is not completed within 10 days
of the upcoming monthly anniversary of the closing date, any person who would
otherwise have participated in such sale will be free for the remainder of the
applicable effective period to make a public sale of his or her Publicis
securities, provided that the amount of securities sold in public sales by such
person in the remainder of the effective period shall not exceed his or her pro
rata portion of the difference between 1.4 million shares and the actual number
of securities sold in the proposed sale. Stockholders shall, in any event, be
permitted to make public sales of the Publicis securities in an amount up to 1.4
million ordinary shares during any month (but the amount of all Publicis
securities publicly sold in any month by the stockholders in the aggregate shall
not exceed 1.4 million shares except for sales pursuant to the terms of the
orderly marketing arrangements, including, without limitation, through a
proposed sale organized by the investment banks).

     With respect to any proposed sale that involves an underwritten offering,
Publicis will have the right to select the managing or lead underwriter and to
delay the offering for a period of up to 60 days if it would materially
interfere with any material corporate event of Publicis.

     Selling stockholders will be responsible for all fees and expenses in
connection with any such sale.

                                        94


     The orderly marketing procedures for the ordinary shares expire on the
30-month anniversary of the closing date of the mergers and the orderly
marketing procedures for the ORAs and warrants expire on the 54-month
anniversary of the closing date of the mergers.

     Notwithstanding the above, if at any time any former Class A stockholder
wants to make a public sale outside the poll process of any Publicis securities
that are no longer subject to a lock-up but are still subject to the orderly
marketing procedures, such person may contact the polling agent. The polling
agent will permit such sale so long as it would not result in the 1.4 million
share threshold being exceeded during the current effective period and would not
interfere with any proposed sale.

TRANSFER RESTRICTIONS APPLICABLE TO DENTSU

     For a description of the transfer restrictions applicable to the Publicis
ordinary shares and other Publicis securities to be received by Dentsu in the
Publicis/Bcom3 merger, see "Shareholders Agreements, Alliance Agreement and
Escrow Agreement."

RESTRICTIONS ON TRANSFER OF RIGHT TO RECEIVE NET CASH PROCEEDS FROM THE SALE OF
THE DEBT PORTION OF THE OBSAS

     Each Bcom3 stockholder's right to receive the net cash proceeds from the
sale of the debt portion of the OBSAs will not be transferable by such
stockholder.

                                        95


         DIRECTORS AND SENIOR MANAGEMENT OF PUBLICIS AFTER THE MERGERS

     Publicis has a two-tier management structure pursuant to which a management
board (directoire) manages the day-to-day affairs under the general supervision
of a supervisory board (conseil de surveillance), the members of which are
elected by the shareholders. The members of the management board are also the
senior managers. We refer to members of the supervisory board and management
board collectively as "directors."

SUPERVISORY BOARD

     Upon completion of the mergers, the size of the supervisory board will be
increased to 15, and two nominees of Dentsu, Yutaka Narita and Fumio Oshima,
will be appointed as members of the supervisory board. The following table sets
forth, for each member of Publicis's supervisory board after completion of the
mergers, the member's current function in Publicis and principal business
activities outside of Publicis, the date the member's current term of office is
scheduled to expire and the date the member joined the supervisory board.


                                  
ELISABETH BADINTER
Initially Appointed................  November 1987 (appointed as Chair of the Supervisory Board
                                     in April 1996)
Expiration Date of Current Term....  June 2006
Principal Function in Publicis.....  Chair, Supervisory Board
                                     Chair, Supervisory Board of Medias & Regies Europe
Principal Business Activities
  Outside Publicis.................  Lecturer, Ecole Polytechnique, author, Chair of Somarel

ROBERT BADINTER
Initially Appointed................  June 1996
Expiration Date of Current Term....  June 2002
Principal Function in Publicis.....  Director
Principal Business Activities
  Outside Publicis.................  Professor Emeritus, University of Paris I
                                     (Pantheon-Sorbonne)

SIMON BADINTER
Initially Appointed................  June 1999
Expiration Date of Current Term....  June 2005
Principal Function in Publicis.....  Director
                                     Director and Director of Development of Medias & Regies
                                     Europe (U.S.A.)
                                     Chair and Chief Executive Officer of Medias & Regies
                                     America Inc. (U.S.A.)
                                     Director of International Medias & Regies (France)
                                     Member of Management Board of Metrobus, Intervoz
                                     Publicidade SA, Gestion Omni Media Inc. (Canada) and Omni
                                     Cleveland Inc. (U.S.A.)
Principal Business Activities
  Outside Publicis.................  Member of the Management Board of Somarel

MONIQUE BERCAULT
Initially Appointed................  June 1998
Expiration Date of Current Term....  June 2004
Principal Function in Publicis.....  Director
                                     Technical Consultant to the Chair of Medias & Regies Europe
Principal Business Activities
  Outside Publicis.................  None


                                        96



                                     
MICHEL CICUREL
Initially Appointed...................  June 1999
Expiration Date of Current Term.......  June 2004
Principal Function in Publicis........  Director
Principal Business Activities
  Outside Publicis....................  Chair of the Management Board of Compagnie Financiere Edmond de Rothschild
                                        Banque and Compagnie-Financiere Saint-Honore Chair of the Board of
                                        e-Rothschild Services Director of Francarep Member of the Board of Banque
                                        de Gestion Edmond de Rothschild (Monaco), Banque Privee Edmond de
                                        Rothschild (Geneva), LCF Rothschild Limited (London), Compagnie Financiere
                                        Holding Edmond et Benjamin de Rothschild (Geneva), Compagnie de Tresorerie
                                        Benjamin de Rothschild (Geneva), Bouygues Telecom, Cdb Web Tech (Italy),
                                        Cir International (Luxembourg) and Rexecode Permanent representative of
                                        Compagnie Financiere Edmond de Rothschild Banque on the board of
                                        Assurances Saint-Honore, Bollore Investissement, E. de Rothschild
                                        Corporate Finance, LCF Rothschild Asset Management, LCF Rothschild
                                        Financial Services and Equity Vision Permanent representative of
                                        Compagnie-Financiere Saint-Honore on the board of Cogifrance, Compagnie de
                                        Conseils des Assurances Saint-Honore and FCC (BFM) Member of the Silent
                                        Board of Rothschild & Cie Banque

MICHEL DAVID-WEILL
Initially Appointed...................  June 1990
Expiration Date of Current Term.......  June 2002
Principal Function in Publicis........  Director
Principal Business Activities
  Outside Publicis....................  Chair of Lazard LLC
                                        Chair and Chief Executive Officer of Lazard Freres Banque
                                        Chair and Managing Partner of Maison Lazard SAS
                                        Managing Partner of Lazard Freres SAS
                                        Managing Director of Lazard Freres & Co. LLC (U.S.A.) and Lazard Brothers
                                        & Co. Ltd (U.K.)
                                        Managing Partner of Partena and Partemiel
                                        Manager of Parteman and Parteger
                                        Member of the Board of Eurazeo and Fonds-Partener-Gestion
                                        Chair of the Board of Rue Imperiale
                                        Vice President and Director of the Danone Group
                                        Member of Investment Advisory Board of Corporate Advisors LP (U.S.A.)

SOPHIE DULAC
Initially Appointed...................  June 1998 (appointed as Vice President in June 1999)
Expiration Date of Current Term.......  June 2004
Principal Function in Publicis........  Director, Vice President
Principal Business Activities
  Outside Publicis....................  Manager -- Sophie Dulac Productions
                                        Chair of the Board of Les Ecrans de Paris


                                        97



                                     
YUTAKA NARITA
Initially Appointed...................  Upon consummation of Publicis/Bcom3 merger
Expiration Date of Future Term........  June 2008
Future Principal Function
  in Publicis.........................  Director
Principal Function in Dentsu..........  President
Principal Business Activities
  Outside Dentsu......................  None

FUMIO OSHIMA
Initially Appointed...................  Upon consummation of Publicis/Bcom3 merger
Expiration Date of Future Term........  June 2008
Future Principal Function
  in Publicis.........................  Director
Principal Function in Dentsu..........  Managing Director
Principal Business Activities
  Outside Dentsu......................  None

HELENE PLOIX
Initially Appointed...................  June 1998
Expiration Date of Current Term.......  June 2004
Principal Function in Publicis........  Director
Principal Business Activities
  Outside Publicis....................  Chair of Pechel Industries, Member of the Board of Lafarge, Aquarelle.com
                                        Group, The Boots Company (U.K.), Ferring BV (Switzerland)
                                        Permanent representative of Pechel Indutries on the Board of Financiere
                                        d'Or, Quinette Gallay, IDM, CVBG, Panoranet, CoSpirit, Xiring and
                                        Homerider

FELIX GEORGE ROHATYN
Initially Appointed...................  June 2001
Expiration Date of Current Term.......  June 2007
Principal Function in Publicis........  Director
Principal Business Activities
  Outside Publicis....................  Chair of Aton Pharma Inc., Director of Comcast Corporation and Fiat SpA
                                        Member of the Board of Suez and LVMH Moet Hennessy Louis Vuitton

ROBERT SEELERT
Initially Appointed...................  June 1998
Expiration Date of Current Term.......  June 2004
Principal Function in Publicis........  Director, Chair of Saatchi & Saatchi plc
Principal Business Activities
  Outside Publicis....................  None


                                        98


                                  
AMAURY-DANIEL DE SEZE
Initially Appointed................  June 1998
Expiration Date of Current Term....  June 2004
Principal Function in Publicis.....  Director
Principal Business Activities
  Outside Publicis.................  Chair of COBEPA
                                     Member of the Board of Eiffage, International Metal
                                     Service, Groupe Bruxelles Lambert, Groupe Industriel Marcel
                                     Dassault, GIB Group, Power Corporation du Canada and
                                     Pargesa Holding SA
                                     Director of Gras Savoye

HENRI-CALIXTE SUAUDEAU
Initially Appointed................  November 1987
Expiration Date of Current Term....  June 2006
Principal Function in Publicis.....  Director of Publicis Conseil
                                     Director of Publicis Real Estate Department
Principal Business Activities
  Outside Publicis.................  None

GERARD WORMS
Initially Appointed................  June 1998
Expiration Date of Current Term....  June 2004
Principal Function in Publicis.....  Director
Principal Business Activities
  Outside Publicis.................  Managing Partner of Rothschild et Cie Banque and Rothschild
                                     et Cie
                                     Chair of Chaine Thematique Histoire, S.G.I.M.
                                     Member of the Board of Metropole Television, ODEO
                                     Degremont, Mercapital S.A., Paris-Orleans, SIACI and
                                     Editions Atlas
                                     Director of Francarep


     Elisabeth Badinter, born on March 5, 1944, is the daughter of Marcel
Bleustein-Blanchet. Ms. Badinter is a philosopher and lecturer at the Ecole
Polytechnique, and is the author of numerous books. She has been a member of
Publicis's supervisory board since 1987 and its chair since 1996.

     Robert Badinter, born on March 30, 1928, is the husband of Elisabeth
Badinter. Mr. Badinter has served as the president of France's Constitutional
Court. He has also been a practicing attorney. He is now a professor of law at
the University of Paris I (Pantheon Sorbonne).

     Simon Badinter, born on June 23, 1968, is the son of Elisabeth Badinter and
Robert Badinter. Mr. Badinter joined Medias & Regies Europe 1991. He was
appointed director of Medias & Regies Europe's international business
development department in 1996.

     Monique Bercault, born on January 13, 1931, has held a variety of positions
with our company since joining Publicis in 1953. In 1972, she was named head of
human resources at the predecessor company of Medias & Regies Europe.

     Michel Cicurel, born on September 5, 1947, is currently chair of Compagnie
Financiere Edmond de Rothschild Banque and Compagnie-Financiere Saint-Honore. He
was previously a senior official in the French Treasury Department, after which
he served as deputy general manager of Compagnie Bancaire, general manager of
Cortal Bank, president of Dumenil-Leble Bank and administrator, general manager
and vice president of Cerus.

     Michel David-Weill, born on November 23, 1932, has held a variety of senior
positions in the Lazard group, which he joined in 1961. Among other things, he
is currently chair of Lazard LLC, chair and chief executive officer of Lazard
Freres Banque and chair and managing partner of Maison Lazard SAS. He is also
currently a vice president and director of the Danone Group.

                                        99


     Sophie Dulac, born on December 26, 1957, is the niece of Elisabeth Badinter
and granddaughter of Marcel Bleustein-Blanchet. Ms. Dulac is the founder and
manager of a recruitment counselling company. She has been a member of
Publicis's supervisory board since 1997 and a vice president of Publicis since
1999.

     Yutaka Narita, born on September 19, 1929, joined Dentsu in 1953. In 1971,
he became Director of Newspaper/Magazine Division and later Director of one of
Dentsu's Account Services Divisions. Since he became a member of the Dentsu
Board of Directors in 1981, he served as Managing Director from 1983-1989 and
was subsequently promoted to Senior Managing Director. In 1993 he became the
ninth President of Dentsu.

     Fumio Oshima, born on August 19, 1937, has served as a director of Bcom3
since March 2000. Mr. Oshima has served as Managing Director of Dentsu since
1997 and Managing Director of Dentsu International Business Headquarters since
1999. He was appointed Senior Managing Director of Dentsu in June 2000.
Previously, Mr. Oshima was Managing Director of an Account Planning Group and
Executive Director of the Asian region. He has sat on the Dentsu Board of
Directors since 1995.

     Helene Ploix, born on September 25, 1944, has served as president of the
Banque Industrielle et Mobiliere Privee, adviser to the French Prime Minister,
director of the International Monetary Fund and the World Bank, deputy general
manager of the Caisse des Depots et Consignations and president of the Caisse
Autonome de Refinancement and CDC Participations. She has been president of
Pechel Industries since 1997.

     Felix George Rohatyn, born on May 29, 1928, served as the U.S. Ambassador
to France from 1997 until 2000. He had previously been a managing director of
Lazard Freres and Company. He joined Lazard Freres in 1948 and became a partner
there in 1961. From 1968 to 1972, he also served as a member of the Board of
Governors of the New York Stock Exchange. From 1975 to 1993, he was chair of the
Municipal Assistance Corporation of the City of New York.

     Robert Seelert, born on September 1, 1942, worked from 1966 to 1989 for
General Foods Corporation, serving as president and chief executive officer of
its Worldwide Coffee and International Foods subsidiary from 1986 until 1989. He
served as president and chief executive officer of Topco Associates, Inc. from
1989 to 1991 and held the same positions for Kayser Roth Corporation from 1991
to 1994. He became chief executive officer of Cordiant in 1995 and took the same
position with Saatchi & Saatchi in 1997. He was appointed chair of Saatchi &
Saatchi in 1999.

     Amaury-Daniel De Seze, born on May 7, 1946, has held senior operating and
management positions in a number of major companies. He was appointed general
manager of Volvo France in 1981 and served as chair from 1986 to 1993. From 1990
to 1993, he was also president of Volvo's European operations, senior vice
president of AB Volvo and a member of the executive committee of the Volvo group
(AB Volvo). He has served on the boards of the French Postal Service, Schneider,
Sema Group, Bruxelles Lambert Group, Poliet, Clemessy, Compagnie de Fives Lille
and Eiffage, among others.

     Henri-Calixte Suaudeau, born on February 4, 1936, joined Publicis in 1989
and served as president of Publicis's drugstore subsidiary until 1999. Prior to
1989, he was an estate administrator and real estate valuation consultant for
the French court system. He has led Publicis' real estate department since 1997.

     Gerard Worms, born on August 1, 1936, began his career as a technical
adviser in the French civil service. Beginning in 1972, he held general
management positions at the Hachette Group, the Rhone Poulenc Group and then at
the Societe Generale de Belgique. From 1990 to 1995, he served as chair and
chief executive officer of the Compagnie de Suez and chair of the Indosuez Bank.
From 1995 to 1999, he was chair of the Conseil des Commanditaires of Rothschild
et Cie Banque (Paris).

MANAGEMENT BOARD

     Upon completion of the mergers, the size of Publicis's management board
will be increased to five, and Roger A. Haupt will be appointed as a member of
the management board. The following table sets forth, for each member of the
management board after completion of the mergers, the member's current or future

                                       100


function in Publicis and principal business activities outside of Publicis, the
date the member's term of office is scheduled to expire and the date the member
joined the management board.



                              
MAURICE LEVY
Initially Appointed............  November 1987
Expiration Date of Current
  Term.........................  December 2003
Principal Function in
  Publicis.....................  Chair of the Management Board
                                 Chair and Chief Executive Officer of Publicis Conseil, MLMS,
                                 Publicis.Net, Inc. (U.S.A.), Publicis USA Holdings, Inc.
                                 (U.S.A.)
                                 Vice President of the Supervisory Board of Medias & Regies
                                 Europe
                                 Member of the Board of Publicis.Eureka (Singapore),
                                 Publicis.Romero (Mexico), Publicis Communication (South
                                 Africa), Publicis Johannesburg (South Africa), Publicis Cape
                                 Town (South Africa), Publicis.Capurro (Argentina), Publicis
                                 Communications (Australia), Publicis Communications (New
                                 Zealand), Publicis (Canada), Publicis.Unitros (Chile),
                                 Publicis.Welcomm (Korea), Publicis.Ariely (Israel), Publicis
                                 USA Holdings, Inc. (U.S.A.), Fallon Worldwide (U.S.A.),
                                 Frankel (U.S.A.), Publicis & Hal Riney (U.S.A.),
                                 Publicis.Wet Desert (Malaysia), Publicis.Pakistan (Paki-
                                 stan), Publicis.Ad-Link (China), Publicis Casadevall Pedreno
                                 (Spain) and Publicis MMS (U.K.)
                                 Director of Publicis Centre Media and Cereol
                                 Manager of MLMS Gestion
                                 Permanent Representative of Publicis Groupe SA on the board
                                 of Publicis Technology
                                 Permanent Representative of Publicis Conseil on the board of
                                 Verbe
                                 Permanent Representative of Publicis.net, Inc. on the board
                                 of Publicis e.brand
                                 Permanent Representative of MLMS Gestion on the board of
                                 MLMS 2
Principal Business Activities
  Outside Publicis.............  None
BRUNO DESBARATS-BOLLET
Initially Appointed............  November 1987
Expiration Date of Current
  Term.........................  December 2003
Principal Function in
  Publicis.....................  Director
                                 Chief Executive Officer of Medias & Regies Europe
                                 Director of MLMS 2
                                 Member of the Board of MLMS and S.O.P.A.C.T.
                                 Member of the Management Committee of SAS Le Monde 2
                                 Publicite and SAS 1-Regie.com
                                 Manager of Regie 1, Espaces Liberation, Regiscope and
                                 Consumer Medias
                                 Permanent Representative of Medias & Regies Europe on the
                                 board of Le Monde Publicite, SO.MU.PI, SAS Groupe Publicis
                                 Services, Intervoz Publicidade (Portugal), Metrobus,
                                 Mediavision SA, Promo Metro, S.M.A., SODEX and S.P.P.
Principal Business Activities
  Outside Publicis.............  None


                                       101




ROGER A. HAUPT
                              
Initially Appointed............  Upon consummation of Publicis/Bcom3 merger
Expiration Date of Future
  Term.........................  December 2003
Future Principal Function in
  Publicis.....................  President and Chief Operating Officer
Principal Function in Bcom3....  Chairman and Chief Executive Officer
Principal Business Activities
  Outside Bcom3................  None
KEVIN ROBERTS
Initially Appointed............  September 2000
Expiration Date of Current
  Term.........................  December 2003
Principal Function in
  Publicis.....................  Director
                                 Chief Executive Officer of Saatchi & Saatchi
Principal Business Activities
  Outside Publicis.............  Trustee -- Team New Zealand
BERTRAND SIGUIER
Initially appointed............  June 1999
Expiration Date of Current
  Term.........................  December 2003
Principal Function in
  Publicis.....................  Director
                                 Director Publicis BCP (Canada), Publicis & Hal Riney
                                 (U.S.A.), Publicis (Italy), Optimedia Italia/More Media
                                 Italia, Carmi & Ubertis Design (Italy), Publicis Hellas
                                 Advertising (Greece) and Publicis Worldwide B.V.
                                 (Netherlands)
                                 Member of the Board of Publicis Cachemire, Publicis
                                 Technology, Gantois SA and HM Editions
                                 Permanent Representative of Publicis.Net, Inc. on the board
                                 of Institutionnel Design
Principal Business Activities
  Outside Publicis.............  None


BUSINESS EXPERIENCE OF MANAGEMENT BOARD MEMBERS

     Maurice Levy, born on February 18, 1942, joined Publicis in 1971 and was
given responsibility for Publicis's data processing and information technology
systems. He was successively appointed corporate secretary (1973), managing
director (1976) and chair and chief executive officer (1981) of Publicis
Conseil. He became vice chair of Publicis in 1986 and chair of Publicis's
management board in 1988.

     Bruno Desbarats-Bollet, born on June 6, 1943, began working for Publicis
Conseil in 1970. He was appointed director of client service at Regie Presse,
since renamed Medias & Regies Europe, in 1977. He became administrator, general
manager and president of Regie Presse in 1984. His title became president of the
management board of Medias & Regies Europe in 1999. He has served as a member of
Publicis' management board since 1987.

     Roger A. Haupt, born on November 14, 1947, currently serves as Bcom3's
Chairman and Chief Executive Officer, and he has been a Director of Bcom3 since
the January 2000 business combination in which Bcom3 was formed. Upon completion
of the mergers, he will be the President and Chief Operating Officer of
Publicis. Mr. Haupt was President and Chief Executive Officer of The Leo Group
in 2000, Chief Operating Officer in 1999, Chief Administrative Officer from 1997
to 1999, and an Executive Vice President from 1989 to 1997. He also served as
Vice Chairman from 1996 to 2000. Mr. Haupt joined Leo Burnett in 1984 after
working in various positions throughout Latin America.

     Kevin Roberts, born on October 20, 1949, joined Saatchi & Saatchi Worldwide
as chief executive officer and Cordiant as a director in 1997. In 1999, he
became chief executive officer of Saatchi & Saatchi.

                                       102


Mr. Roberts had previously been a group marketing manager for Procter & Gamble,
which he left in 1982 to become regional president of Pepsi-Cola Middle East. In
1987, he was appointed regional president of Pepsi-Cola Canada. He became chief
operating officer and director of Lion Nathan Limited in 1989.

     Bertrand Siguier, born on June 10, 1941, was a financial analyst at the
Neuflize Schlumberger Mallet Bank from 1967 to 1969. He joined Publicis's
account management department in 1969. Throughout his tenure with Publicis, Mr.
Siguier has been involved with managing some of Publicis' most important client
accounts. He served as deputy manager and international coordinator of Publicis
Intermarco Farner from 1974 until 1979, when he became deputy managing director
of Publicis's agency in London. He joined the board of directors of Publicis
Conseil in 1982, serving there until his appointment as vice president of
Publicis Communication in 1988. He has been a member of Publicis's management
board since 1999.

COMPENSATION

     Publicis's directors as a group (which includes its senior managers)
received aggregate compensation during the 2001 fiscal year of approximately
E5.5 million for services to Publicis and its subsidiaries. This amount includes
bonuses and directors' fees. Bonuses are paid to members of Publicis's
management board based upon an analysis of Publicis's performance for the year
conducted by its compensation committee. Publicis granted its directors as a
group 220,000 options in 2001. These options have an exercise price of E33.18
and will expire in 2011. In addition, it conditionally granted its directors as
a group 278,057 options, each with an exercise price of E29.79. The conditional
grant will be finalized upon the satisfaction of specified performance goals.
The conditionally-granted options will expire 10 years after a determination
that the applicable goals have been reached.

     Roger A. Haupt received a salary of $950,000, a bonus of $950,000, a
long-term incentive arrangement ("LTIP") payout of $450,000 and $18,260 in other
compensation in the 2001 fiscal year. Mr. Haupt's bonus for 2001 was pursuant to
a short-term incentive plan based on such factors as growth in revenues, growth
in profits before tax, and absolute attainment of margin targets. Bcom3's Board
Nominating and Compensation Committee approved the LTIP payout and determined
its amount based on Mr. Haupt's individual performance since the formation of
Bcom3 in January 2000, including his role in helping the Bcom3 Board formulate
strategic alternatives culminating in the proposed merger with Publicis. The
other compensation referred to above includes $13,600 in contributions or other
allocations under tax-qualified defined contribution retirement plans and $4,660
in premium payments on various individual life insurance policies. Mr. Oshima
received no compensation from Bcom3 in respect of his service as a director in
the 2001 fiscal year.

                                       103


                   COMPARATIVE MARKET PRICE AND DIVIDEND DATA

     The Publicis ordinary shares trade on Euronext Paris under the ticker
symbol "PUB" and, since September 12, 2000, Publicis's ADSs trade on the New
York Stock Exchange under the same symbol. The tables below set forth, for the
periods indicated, the reported high and low sales prices of our ordinary shares
on Euronext Paris in euros and the reported high and low sales prices of our
ADSs on the New York Stock Exchange in U.S. dollars. Each ADS represents one
Publicis ordinary share. Bcom3 has not been and is not currently publicly
traded.



                                                            PUBLICIS
                                                         ORDINARY SHARES    PUBLICIS ADSS
                                                          MARKET PRICE      MARKET PRICE
                                                         ---------------   ---------------
                                                          HIGH     LOW      HIGH     LOW
                                                         ------   ------   ------   ------
                                                            (EURO PER      ($ PER PUBLICIS
                                                            PUBLICIS            ADS)
                                                         ORDINARY SHARE)
                                                                        
YEAR ENDED DECEMBER 31, 2000
First Quarter..........................................  69.70    33.00       --       --
Second Quarter.........................................  57.00    37.05       --       --
Third Quarter..........................................  45.89    33.50       --       --
Fourth Quarter.........................................  41.89    29.10    37.44    25.75
YEAR ENDED DECEMBER 31, 2001
First Quarter..........................................  39.27    31.35    36.88    28.00
Second Quarter.........................................  38.77    27.50    34.40    23.90
Third Quarter..........................................  30.70    16.12    26.45    16.40
Fourth Quarter.........................................  33.20    15.83    29.25    14.75
YEAR ENDED DECEMBER 31, 2002
First Quarter..........................................  39.45    26.80    34.95    23.00
Second Quarter (until May 2, 2002).....................  39.90    32.70    34.47    29.70


     BCOM3 STOCKHOLDERS ARE URGED TO OBTAIN CURRENT MARKET QUOTATIONS FOR THE
PUBLICIS ORDINARY SHARES.

     On March 6, 2002, the last trading day prior to the formal public
announcement of the signing of the merger agreements, the last middle market
quotation of the Publicis ordinary shares on the Premier Marche at Euronext
Paris was E34.65 per Publicis's ordinary share.

     The table below sets forth the total cash dividends per share declared by
Publicis from 1997 through 2000 and the cash dividend Publicis intends to
declare for fiscal year 2001 to persons who held its shares as of February 28,
2002. The dividend amounts shown for Publicis exclude the avoir fiscal, a French
tax credit described under the caption "Material Tax Consequences -- Material
French Tax Consequences of Holding and Disposing of Publicis Ordinary Shares,
ORAs, OBSAs and/or Warrants ("Bons De Souscription") -- Publicis Ordinary
Shares -- Dividends" and does not reflect withholding tax. For French companies,
dividends in respect of a given year's results are paid in the following year.
Publicis has historically paid annual dividends in respect of its prior fiscal
year. The payment and amount of Publicis's dividends will depend on Publicis's
earnings, financial condition and other factors. Bcom3 paid a cash dividend of
$.25 per share to holders of its common stock on February 9, 2001. On February
18, 2002, Bcom3 declared a cash dividend of $.25 per share of common stock. This
dividend was paid by March 18, 2002 to holders of its common stock as

                                       104


of February 18, 2002. Other than these dividends, Bcom3 has not paid any
dividends with respect to its common stock since the date of its inception.



                                                            PUBLICIS              BCOM3
                                                            ORDINARY   PUBLICIS   COMMON
                                                             SHARE       ADS      SHARE
                                                            --------   --------   ------
                                                               E          $         $
                                                                         
1997......................................................    0.08*        --        --
1998......................................................    0.12*        --        --
1999......................................................    0.17*        --        --
2000......................................................    0.20*      0.14*+    0.25
2001......................................................    0.22       0.15+     0.25


---------------

 * Adjusted to reflect the 10-for-1 stock split that occurred on August 29,
   2000.

+ Reflects a decrease of 15% from the dividend paid with respect to ordinary
  shares due to the 15% withholding tax.

                                       105


                     PUBLICIS UNAUDITED PRO FORMA CONDENSED
                       CONSOLIDATED FINANCIAL INFORMATION

INTRODUCTORY NOTE

     The following unaudited pro forma condensed consolidated financial
information gives pro forma effect to the mergers, after giving effect to the
pro forma adjustments described in the accompanying notes. We have prepared this
financial information from, and you should read it in conjunction with, the
historical consolidated financial statements, including applicable notes
thereto, of Publicis which are incorporated by reference into this proxy
statement/prospectus and the historical consolidated financial statements,
including applicable notes thereto, of Bcom3 which are included elsewhere in
this proxy statement/prospectus. For information on how to obtain any of the
documents incorporated by reference, see "Where You Can Find More Information."

     We have provided the pro forma information in this section for illustrative
purposes only. This information does not purport to represent what the actual
results of operations or the financial position of Publicis would have been if
the mergers had actually occurred on the dates assumed and does not necessarily
indicate what Publicis's future operating results or consolidated financial
position will be.

     We have prepared the pro forma information in accordance with French GAAP,
which differs in certain significant respects from U.S. GAAP. Note 29 to the
financial statements included in Publicis's Annual Report on Form 20-F for the
2001 fiscal year describes the principal differences between French GAAP and
U.S. GAAP as they relate to Publicis.

     The historical consolidated financial statements of Bcom3 were prepared in
accordance with U.S. GAAP. For purposes of presenting the pro forma information,
we have adjusted Bcom3's historical audited consolidated statement of operations
for the year ended December 31, 2001 to include unaudited reclassifications to
align Bcom3's audited historical financial information with Publicis's
presentation under French GAAP and unaudited adjustments to align Bcom3's
historical financial information with Publicis's disclosed accounting policies
under French GAAP as described in the Notes to the Unaudited Pro Forma Condensed
Consolidated Financial Information.

     The pro forma adjustments reflected in the pro forma balance sheet data
reflect estimates made by Publicis's management and assumptions that it believes
to be reasonable. The pro forma information does not take into account any
synergies, including cost savings, or any severance and restructuring costs,
which may or are expected to occur as a result of the mergers. See "The
Mergers -- Publicis's Reasons for the Mergers" and "-- The Special Committee's
Reasons for the Mergers."

                                       106


            UNAUDITED PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET
                            AS OF DECEMBER 31, 2001

     The unaudited pro forma consolidated balance sheet as of December 31, 2001
is derived from (1) the historical consolidated balance sheet of Publicis at
December 31, 2001, as contained in Publicis's Annual Report on Form 20-F for the
fiscal year ended December 31, 2001 incorporated herein by reference, (2) the
historical consolidated balance sheet of Bcom3 at December 31, 2001 included
elsewhere herein, (3) unaudited reclassifications to align Bcom3's audited
historical consolidated balance sheet with Publicis's presentation under French
GAAP, (4) unaudited adjustments to align Bcom3's historical consolidated balance
sheet with Publicis's disclosed accounting policies under French GAAP, and (5)
the unaudited pro forma adjustments described in the notes to the unaudited pro
forma condensed consolidated financial information. These unaudited pro forma
adjustments were determined as if the mergers had occurred on December 31, 2001.
Pro forma information in accordance with U.S. GAAP is also presented in the
notes to the unaudited pro forma consolidated financial information.



                                             PUBLICIS      BCOM3      HISTORICAL    PRO FORMA            PRO
(FRENCH GAAP)                               HISTORICAL   HISTORICAL    COMBINED    ADJUSTMENTS          FORMA
-------------                               ----------   ----------   ----------   -----------         -------
                                                                  (AMOUNTS IN MILLIONS)
                                                                                        
Goodwill, net.............................    E  993       E1,510       E2,503       E  832(A)         E 3,335
Intangible assets, net....................       199           41          240        1,957(A)           2,197
Property and equipment, net...............       351          427          778           --                778
Investments and other financial assets,
  net.....................................        67           21           88           --                 88
Investments accounted for by the equity
  method..................................         8           60           68           --                 68
Total noncurrent assets, net..............     1,618        2,059        3,677        2,789              6,466
Inventory and costs billable to clients...       195          242          437           --                437
Accounts receivable.......................     1,845        1,872        3,717           --              3,717
Other receivables and other assets........       439          257          696           --                696
Marketable securities and cash and cash
  equivalents.............................       799          259        1,058           --              1,058
Current assets............................     3,278        2,630        5,908           --              5,908
                                              ------       ------       ------       ------            -------
Total assets..............................     4,896        4,689        9,585        2,789             12,374
                                              ------       ------       ------       ------            -------
Capital stock.............................        56           --           56           23(C)              79
Additional paid-in capital and retained
  earnings................................       227        1,478        1,705          215(C)           1,920
Other equity..............................        --           --           --          858(B)             858
Shareholders' equity......................       283        1,478        1,761        1,096              2,857
Minority interests........................        89           21          110           --                110
Provisions for contingencies and
  charges.................................       266          313          579          775(E)           1,354
Bank borrowings and overdrafts............     1,069          276        1,345          858(D)           2,203
Accounts payable..........................     1,875        1,997        3,872           --              3,872
Accrued expenses and other liabilities....     1,314          604        1,918           60(F)           1,978
Bank borrowings and liabilities...........     4,258        2,877        7,135          918              8,053
                                              ------       ------       ------       ------            -------
Total liabilities and shareholders'
  equity..................................     4,896        4,689        9,585        2,789             12,374
                                              ------       ------       ------       ------            -------


                                       107


          UNAUDITED PRO FORMA CONDENSED CONSOLIDATED INCOME STATEMENT
                      FOR THE YEAR ENDED DECEMBER 31, 2001

     The following unaudited pro forma consolidated income statement data for
the year ended December 31, 2001, presented as if the mergers took place on
January 1, 2001, are derived from (1) the historical consolidated income
statement in accordance with French GAAP of Publicis for that period, (2)
Bcom3's historical consolidated income statement in accordance with U.S. GAAP
for that period, (3) unaudited reclassifications to align Bcom3's audited
historical consolidated income statement with Publicis's presentation under
French GAAP, (4) unaudited adjustments to align Bcom3's historical consolidated
income statement with Publicis's disclosed accounting policies under French GAAP
and (5) the unaudited pro forma adjustments in accordance with French GAAP
described in the notes to the unaudited pro forma consolidated financial
information. These unaudited pro forma adjustments were determined as if the
mergers had occurred on January 1, 2001. Pro forma information in accordance
with U.S. GAAP is also presented in the notes to the unaudited pro forma
consolidated financial information.



                                            PUBLICIS      BCOM3      HISTORICAL    PRO FORMA             PRO
(FRENCH GAAP)                              HISTORICAL   HISTORICAL    COMBINED    ADJUSTMENTS           FORMA
-------------                              ----------   ----------   ----------   -----------          -------
                                                       (AMOUNTS IN MILLIONS EXCEPT PER SHARE DATA)
                                                                                        
Revenues.................................   E 2,434      E 2,158      E 4,592        E --              E 4,592
Salaries and related expenses............    (1,363)      (1,280)      (2,643)         --               (2,643)
Other operating expenses.................      (661)        (549)      (1,210)         --               (1,210)
Total expenses...........................    (2,024)      (1,829)      (3,853)         --               (3,853)
Other operating income...................        16           --           16          --                   16
Operating income before depreciation and
  amortization...........................       426          329          755          --                  755
Depreciation and amortization expense....       (84)         (79)        (163)         --                 (163)
Operating income.........................       342          250          592          --                  592
Financial expense, net...................       (30)         (26)         (56)        (24)(H)              (80)
Income of consolidated companies before
  taxes, exceptional items and goodwill
  amortization...........................       312          224          536         (24)                 512
Income taxes.............................       (99)         (89)        (188)         40(I)              (148)
Net income of consolidated companies
  before exceptional items and goodwill
  amortization...........................       213          135          348          16                  364
Equity in net income of non-consolidated
  companies..............................         9            2           11          --                   11
Net income of consolidated companies
  before exceptional items...............       222          137          359          16                  375
Exceptional expense, net of taxes........        (3)         (13)         (16)         --                  (16)
Goodwill amortization and depreciation of
  allocated intangibles..................       (49)         (96)        (145)        (41)(G)             (186)
Net income before minority interests.....       170           28          198         (25)                 173
Minority interests.......................       (19)          (3)         (22)         --                  (22)
Group net income.........................       151           25          176         (25)                 151
Earnings per share before exceptional
  items, goodwill amortization and
  depreciation of allocated intangibles,
  net of taxes
  Basic..................................      1.44                                                       1.62
  Diluted................................      1.43                                                       1.44
Earnings per share:
  Basic..................................      1.09                                                       0.75
  Diluted................................      1.08                                                       0.67
Weighted average shares outstanding (in
  millions):
  Basic..................................       139                                                        196
  Diluted................................       140                                                        224


                                       108


               NOTES TO UNAUDITED PRO FORMA FINANCIAL INFORMATION
                      (IN MILLIONS EXCEPT PER SHARE DATA)

BASIS OF PRESENTATION

     The acquisition of Bcom3 is subject to approval at shareholders' meetings
of Publicis and Bcom3. The pro forma financials assume that the Publicis and
Bcom3 stockholders will approve the transaction and that the other conditions to
the closing of the mergers will be met or waived. The consideration for this
acquisition will be paid as follows:

     - a capital increase of Publicis reserved for Bcom3 with issuance of new
       shares (56.25 million); and

     - the issuance of 1,562,500 bonds redeemable for new or existing shares
       (ORAs) with a maturity period of 20 years, and the issuance of 2,812,500
       bonds with warrants (OBSAs) for E858 million with a maturity of 20 years
       and an exercise price of E30.50.

     Following the acquisition, Dentsu will own a 15% interest in the new group.

     The pro forma consolidated accounts were prepared using:

     - the audited consolidated financial statements of Publicis under French
       GAAP as of and for the fiscal year ended December 31, 2001, which are
       contained in Publicis's Annual Report on Form 20-F for the fiscal year
       ended December 31, 2001, which is incorporated by reference into this
       proxy statement/prospectus; and

     - the consolidated financial statements of Bcom3 under U.S. GAAP as of and
       for the fiscal year ended December 31, 2001, which are included in this
       proxy statement/prospectus, converted into euros using the December 31,
       2001 exchange rate for the balance sheet (E1 = $0.8813) and the 2001
       average exchange rate for the statement of income (E1 = $0.8956).

     The pro forma information does not reflect the impact of the issuance by
Publicis of OCEANES (bonds that may be converted into or exchanged for new or
existing shares) in January 2002, as part of the debt restructuring program,
which amounts to E690 million with a maturity period of 16 years.

     If the impact were taken into account, the resulting pro forma diluted
earnings per share would be E0.67.

PRO FORMA ADJUSTMENTS HAVE BEEN MADE TO THESE UNAUDITED CONSOLIDATED PRO FORMA
FINANCIAL STATEMENTS TO REFLECT THE FOLLOWING:

(A)  In accordance with the article 210 of 99-02 of the CRC (Comite de
     Reglementation Comptable), the purchase price of the Bcom3 shares equals
     the fair value of the securities issued in the exchange as of the date of
     Publicis obtaining effective control of Bcom3, taking into account the
     impact of the specific contract clauses relating to the lockup of the
     securities. For the purpose of the pro forma financial information, it is
     estimated that the specific contract clauses relating to the transfer
     restrictions on the securities to be received by the Bcom3 stockholders in
     accordance with the terms of the merger agreement will result in a E30.50
     value per Publicis ordinary share. On this basis, the purchase price is
     estimated to be E3,432 million (consisting of the issuance of 56,250,000
     new Publicis ordinary shares at a share price of E30.50; issuance of
     1,562,500 ORAs redeemable for 28,125,000 Publicis shares at a share price
     of E30.50; and the issuance of 2,812,500 OBSAs). This amount will be
     adjusted on the basis of the fair value of the securities issued in the
     exchange.

     Publicis made a preliminary evaluation of the identifiable assets and
     liabilities of the Bcom3 group in accordance with the requirements of
     Article 211 of rule 99-02 of the CRC. Based on information available to
     date, restructuring costs could not be estimated. The purchase price and
     preliminary

                                       109



goodwill allocation in accordance with French GAAP have been determined as
follows (in million euros):


                                                           
Publicis ordinary shares exchanged for Bcom3................   1,716
ORAs issued.................................................     858
OBSAs issued................................................     858
Total consideration.........................................   3,432
Add: net book value of net liabilities acquired.............      73
Goodwill before allocation..................................   3,505
Preliminary allocation to assets and liabilities
  Intangible assets.........................................   1,998
  Accrued liabilities.......................................     (60)
  Deferred taxes............................................    (775)
Residual goodwill...........................................   2,342
Less: Bcom3, Inc. goodwill acquired.........................  (1,510)
Total adjustment to goodwill................................     832
Total adjustment to intangible assets (net of Bcom3
  intangibles)..............................................   1,957


     A more precise allocation will be prepared within the year that follows the
     completion of the Bcom3 acquisition.

(B)  In accordance with Avis n(LOGO) 28 of OEC and following the detailed
     analysis of the characteristics of the ORAs issued, these instruments have
     been accounted for as equity instruments and presented separately in the
     shareholders' equity at their estimated fair value. The remuneration given
     to the holders of these redeemable bonds is classified accordingly.

(C)  Impact of the Bcom3 shares exchanged for 56,250,000 Publicis ordinary
     shares and additional paid-in capital (approximately E23 million of common
     stock and E1,693 million additional paid-in capital) and the elimination of
     Bcom3's shareholders' equity.

(D)  Issuance of the bonds with warrants (OBSA) for E858 million, without
     separate evaluation of the warrants on the balance sheet in accordance with
     French GAAP.

(E)  Deferred tax liabilities on acquired net assets.

(F)  Estimated acquisition costs.

(G) Amortization expense for 2001 of the identified intangible assets and
    goodwill following the preliminary allocation of the purchase price of Bcom3
    (refer to (A)). These assets are amortized using the straight line method
    over their estimated useful life: goodwill and client relationships
    maintained for more than 20 years -- amortized over 40 years, client
    relationships maintained for less than 20 years -- amortized over 12 years,
    trade name -- amortized over 20 years, for a net variation of the
    depreciation expense on intangible assets and of goodwill amortization of
    E41 million. The amortization expense of allocated intangibles has been
    included in a separate line item with the amortization of goodwill.

(H) Interest expense for 2001 on the OBSA bearing interest at the rate of 2.75%
    per annum.

(I)  Income taxes on the above adjustments.

SUMMARY OF ADJUSTMENTS AND RECLASSIFICATIONS APPLIED TO BCOM3'S FINANCIAL
STATEMENT TO ACCOUNT FOR DIFFERENCES BETWEEN GENERALLY ACCEPTED ACCOUNTING
PRINCIPLES IN FRANCE AND THE UNITED STATES

     Publicis's consolidated financial statements are prepared in accordance
with French GAAP, which differs materially from U.S. GAAP. The unaudited
adjustments and reclassifications applied to Bcom3's historical

                                       110


audited financial statements to conform to Publicis's disclosed accounting
policies under French GAAP are summarized below:

  CONTINGENT CONSIDERATION

     Under U.S. GAAP, contingent consideration is not recorded as purchase price
until the contingency has been resolved. Whereas, under French GAAP, contingent
consideration is deemed to be part of the purchase price. Consequently, E30
million of net goodwill was recorded and the amortization expense was increased
by E1.7 million.

  PENSION PLAN

     In accordance with U.S. GAAP, Bcom3 recorded in 2001 an additional minimum
liability of E4.8 million to accrue for accumulated benefit obligations in
excess of the fair value of plan assets. The recognition of this additional
pension liability was reported as a reduction of equity through comprehensive
income, net of tax E3.3 million. Under French GAAP, additional minimum liability
is recognized as an expense.

  ACCOUNTING FOR THE BUSINESS COMBINATION WITH NOVO MEDIA GROUP

     In December 1999, The MacManus Group purchased a 57% interest in the Novo
Media Group. In January 2000, 15% of the interest was sold, but in 2001,
repurchased. Due to differences in consolidation methodologies between French
GAAP and U.S. GAAP, under French GAAP, the interest is consolidated in 2000,
whereas under U.S. GAAP, it is not. There is no impact on the consolidated net
income due to the differences.

  MANDATORILY REDEEMABLE STOCK

     The mandatorily redeemable stock reflected on Bcom3's financial statements
as a specific line item under U.S. GAAP was reclassified as shareholders'
equity.

COMPARATIVE CONDENSED FINANCIAL INFORMATION IN U.S. GAAP AND FRENCH GAAP

     The historical consolidated balance sheet and income statement of Bcom3
have been adjusted to reflect the above differences from U.S. GAAP to French
GAAP as follows:



                                                              DECEMBER 31, 2001
                                                    -------------------------------------
                                                      BCOM3        BCOM3         BCOM3
                                                    HISTORICAL   HISTORICAL   HISTORICAL
                                                    U.S. GAAP    U.S. GAAP    FRENCH GAAP
                                                    ----------   ----------   -----------
                                                            (AMOUNTS IN MILLIONS)
                                                                     
Total non current assets, net.....................    $1,789       E2,030       E2,059
Current assets....................................     2,317        2,630        2,630
Total assets......................................     4,106        4,660        4,689
Shareholders' equity..............................     1,005        1,141        1,478
Mandatorily redeemable stock......................       302          342           --
Minority interests................................        18           20           21
Total long-term and short-term liabilities........     2,781        3,157        3,190
Total liabilities and shareholders' equity........     4,106        4,660        4,689


                                       111




                                                                    2001
                                                    -------------------------------------
                                                      BCOM3        BCOM3         BCOM3
                                                    HISTORICAL   HISTORICAL   HISTORICAL
                                                    U.S. GAAP    U.S. GAAP    FRENCH GAAP
                                                    ----------   ----------   -----------
                                                            (AMOUNTS IN MILLIONS)
                                                                     
Revenues..........................................   $ 1,917      E 2,141       E 2,158
Total expenses....................................    (1,635)      (1,826)       (1,829)
Operating income before depreciation, interest and
  taxes...........................................       282          315           329
Depreciation and amortization (refer to note 1)...      (149)        (166)          (79)
Operating income (refer to note 1)................       133          149           250
Net income........................................        26           30            25
                                                     -------      -------       -------


     Note 1:  The amortization of identified intangibles and goodwill has been
classified as a specific line under French GAAP in the Publicis financial
statements and therefore is not included in the pro forma operating income shown
above.

                                       112


PRO FORMA UNAUDITED FINANCIAL INFORMATION AS OF AND FOR THE YEAR ENDED DECEMBER
31, 2001 IN ACCORDANCE WITH U.S. GAAP IS AS FOLLOWS:

     Pro forma unaudited balance sheet in accordance with U.S. GAAP (in millions
of euros):



                                    PUBLICIS        BCOM3      HISTORICAL    PRO FORMA      PRO
(U.S. GAAP)                       HISTORICAL(1)   HISTORICAL    COMBINED    ADJUSTMENTS    FORMA
-----------                       -------------   ----------   ----------   -----------   -------
                                                                           
Goodwill, net...................     E1,842         E1,481      E 3,323       E1,141(J)   E 4,464
Intangible assets, net..........      1,401             41        1,442        2,236(J)     3,678
Property and equipment, net.....        360            427          787           --          787
Investments and other financial
  assets, net...................        202             21          223           --          223
Investments accounted for by the
  equity method.................          8             60           68           --           68
Total non current assets, net...      3,813          2,030        5,843        3,377        9,220
Inventory and costs billable to
  clients.......................        195            242          437           --          437
Accounts receivable.............      1,845          1,872        3,717           --        3,717
Other receivables and other
  assets........................        439            257          696           --          696
Marketable securities and cash
  and cash equivalents..........        663            259          922           --          922
Current assets..................      3,142          2,630        5,772           --        5,772
                                     ------         ------      -------       ------      -------
Total assets....................      6,955          4,660       11,615        3,377       14,992
                                     ------         ------      -------       ------      -------
Capital stock...................         56             --           56           23(L)        79
Additional paid-in capital and
  retained earnings (deficit)...      1,834          1,141        2,975        2,299(L)     5,274
Shareholders' equity............      1,890          1,141        3,031        2,322        5,353
Mandatorily redeemable stock....         --            342          342         (342)(J)       --
Minority interests..............         89             20          109           --          109
Total long-term debt (excluding
  current portion)..............        294            224          518          467(K)       985
Other long-term liabilities.....        735            280        1,015          870(J)     1,885
Total short-term debt...........        758             52          810           --          810
Accounts payable................      1,875          1,997        3,872           --        3,872
Accrued expenses and other
  liabilities...................      1,314            604        1,918           60(M)     1,978
Total liabilities...............      4,976          3,157        8,133        1,397        9,530
                                     ------         ------      -------       ------      -------
Total liabilities and
  shareholders' equity..........      6,955          4,660       11,615        3,377       14,992
                                     ------         ------      -------       ------      -------


---------------

(1) From Note 29 to the financial statements included in Publicis's Annual
    Report on Form 20-F for the year ended December 31, 2001 incorporated herein
    by reference.

                                       113


     Pro forma unaudited income statement in accordance with U.S. GAAP (in
millions of euros):



                                    PUBLICIS        BCOM3      HISTORICAL    PRO FORMA      PRO
(U.S. GAAP)                       HISTORICAL(1)   HISTORICAL    COMBINED    ADJUSTMENTS    FORMA
-----------                       -------------   ----------   ----------   -----------   -------
                                                                           
Revenues........................     E 2,434       E 2,141      E 4,575        E --       E 4,575
Salaries and related expenses...      (1,375)       (1,276)      (2,651)         --        (2,651)
Office and general expenses.....        (661)         (550)      (1,211)         --        (1,211)
Total expenses..................      (2,036)       (1,826)      (3,862)         --        (3,862)
Other operating income..........         (52)           --          (52)         --           (52)
                                     -------       -------      -------        ----       -------
Operating income before
  depreciation, interest and
  taxes.........................         346           315          661          --           661
                                     -------       -------      -------        ----       -------
Depreciation and
  amortization(2)...............        (812)         (166)        (978)         (2)(N)      (980)
                                     -------       -------      -------        ----       -------
Operating income................        (466)          149         (317)         (2)         (319)
                                     -------       -------      -------        ----       -------
Financial (expense) income,
  net...........................         (24)          (26)         (50)        (33)(O)       (83)
                                     -------       -------      -------        ----       -------
Current income..................        (490)          123         (367)        (35)         (402)
                                     -------       -------      -------        ----       -------
Income taxes....................         (68)          (81)        (149)         49(P)       (100)
                                     -------       -------      -------        ----       -------
Income of consolidated companies
  after income taxes............        (558)           42         (516)         14          (502)
                                     -------       -------      -------        ----       -------
Equity in net income of non-
  consolidated companies........           9            --            9          --             9
                                     -------       -------      -------        ----       -------
Net income before non-operating
  loss and minority interests...        (549)           42         (507)         14          (493)
                                     -------       -------      -------        ----       -------
Non-operating income (loss)
  after income taxes............         (79)           --          (79)         --           (79)
                                     -------       -------      -------        ----       -------
Net income before minority
  interests.....................        (628)           42         (586)         14          (572)
                                     -------       -------      -------        ----       -------
Minority interests..............         (19)          (12)         (31)         --           (31)
                                     -------       -------      -------        ----       -------
Net income......................        (647)           30         (617)         14          (603)
                                     -------       -------      -------        ----       -------


---------------

(1) From Note 29 to the financial statements included in Publicis's Annual
    Report on Form 20-F for the year ended December 31, 2001 incorporated herein
    by reference.

(2) Includes a E584 million non-recurring goodwill impairment charge related to
    the acquisition of Saatchi & Saatchi.
---------------


                                                                 
LOSS PER SHARE AS ADJUSTED FOR U.S. GAAP
basic and diluted...........................................  E(4.39)  E(3.17)
                                                              ------   ------
WEIGHTED AVERAGE SHARES OUTSTANDING AS ADJUSTED FOR U.S.
  GAAP
basic and diluted (in millions).............................     136      192
                                                              ------   ------


                                       114


(J)  The purchase price and goodwill adjustment in accordance with U.S. GAAP
     have been determined as follows (in millions of euros):


                                                           
Publicis ordinary shares exchanged for Bcom3, Inc. .........   2,048
ORAs issued.................................................   1,024
OBSAs issued................................................     858
                                                              ------
Total consideration.........................................   3,930
Less: net book value of net assets acquired.................      (2)
                                                              ------
Goodwill before allocation..................................   3,928
Preliminary allocation to assets and liabilities:
  Intangible assets.........................................   2,236
  Accrued liabilities.......................................     (60)
  Deferred taxes............................................    (870)
                                                              ------
Residual goodwill...........................................   2,622
Less: Bcom3, Inc. goodwill acquired.........................  (1,481)
                                                              ------
Total adjustment to goodwill................................   1,141


     The net book value of Bcom3, Inc.'s assets acquired is computed as:


                                                           
Stockholders' equity........................................   1,141
Write-off of goodwill.......................................  (1,481)
Mandatorily redeemable stock................................     342
                                                              ------
  Total.....................................................       2


          The value of the ordinary shares exchanged for Bcom3's stock and the
     value of the ORAs issued is based on a five-day average of Publicis's share
     price (two trading days before the public announcement of the merger on
     March 7, 2002, the day of the announcement and two trading days after
     announcement), or E36.41 per share.

(K)  In accordance with U.S. GAAP, the notes and detachable warrants comprising
     the OBSAs are recorded on a pro rata basis based on their relative fair
     values at the announcement date as follows (in millions of euros):


                                                           
Pro rata fair value of notes................................  467
Pro rata fair value of detachable warrants..................  391
                                                              ---
  Total fair value..........................................  858


(L)  The adjustments to shareholders' equity under U.S. GAAP can be summarized
     as follows (in millions of euros):


                                                            
Ordinary shares issued at par value.........................       23
Additional paid in capital and retained earnings
  Issuance of ordinary shares...............................    2,025
  Issuance of ORAs..........................................    1,024
  Issuance of detachable warrants associated with the
     OBSAs..................................................      391
  Write-off of goodwill of Bcom3............................   (1,481)
  Elimination of Bcom3's resultant net negative equity after
     write-off of goodwill..................................      340
                                                               ------
Total increase in paid in capital...........................    2,299


(M) Estimated acquisition costs.

                                       115


(N)  Amortization on step-up in value of Bcom3 intangible assets acquired. No
     goodwill is amortized due to Publicis's adoption of SFAS 142 "Goodwill and
     intangible assets," in 2002, which has been applied for the purposes of
     these pro forma statements. Under SFAS 142, goodwill is no longer
     amortized, but reviewed annually for impairment.

(O)  Interest expense on the fair value of the note portion of the OBSAs
     computed at 7%.

(P)  Income taxes on the above adjustments.

SUMMARY OF FUTURE DIFFERENCES BETWEEN GENERALLY ACCEPTED ACCOUNTING PRINCIPLES
IN FRANCE AND THE UNITED STATES RESULTING FROM THIS TRANSACTION

     Publicis's consolidated financial statements are prepared in accordance
with French GAAP, which differs from U.S. GAAP. The new significant differences
applicable to the future group resulting from this transaction are summarized
below:

  ACCOUNTING FOR THE BUSINESS COMBINATION WITH BCOM3

     Under French GAAP, in accordance with the article 210 of rule 99-02 of the
CRC (Comite de Reglementation Comptable), the purchase price of the Bcom3 shares
equals the fair value of the securities issued in the exchange as of the date of
effective control, taking into account the impact of the specific contract
clauses relating to the lock up of the securities. Under U.S. GAAP, the value of
the ordinary shares exchanged for Bcom3 stock and ORAs issued is based on a
five-day average of Publicis's share price (2 days before the public
announcement of the acquisition on March 7, 2002, the day of announcement, and
two days after).

  ACCOUNTING FOR GOODWILL

     Under French GAAP, goodwill is generally capitalized and amortized over its
estimated useful life. It is also reviewed for impairment, if the estimated
useful life changes. Under U.S. GAAP, no goodwill will be amortized due to
Publicis's adoption of SFAS 142 "Goodwill and intangible assets," in 2002. Under
SFAS 142, goodwill is no longer amortized, but reviewed annually for impairment.

  ACCOUNTING FOR OBSAS ISSUED

     In accordance with U.S. GAAP, the notes and detachable warrants that form
part of the OBSAs are recorded on a pro rata basis based on their relative fair
values at the date of acquisition. Detachable warrants are considered to be
embedded derivative instruments and are required to be separately accounted for
under SFAS 133 at fair value with changes in fair value reflected through the
income statement. Additionally, to achieve a constant rate of interest, the
interest expense on the OBSAs is calculated using the fixed interest rate on the
face value of the notes plus amortization of a debt discount using the effective
interest method.

     Under French GAAP, the detachable warrants are considered to be an
off-balance sheet commitment and are not recorded; the full fair value is
therefore attributed to the notes. Additionally, the interest expense on the
OBSAs is accrued based on the face interest rate of the notes.

                                       116


                     DESCRIPTION OF PUBLICIS SHARE CAPITAL

GENERAL

     Publicis is a societe anonyme (corporation) organized under the laws of
France. Copies of Publicis's statuts (which are the equivalent of by-laws) in
French may be obtained from the Registry of Commerce and Companies of Paris,
France.

     Publicis's statuts specify that its corporate affairs are governed by the
French Company Law No. 66-537 of July 24, 1966 now incorporated in the French
Commercial Code and the statuts themselves. Publicis's duration is currently set
to end on October 3, 2037, unless it is dissolved at an earlier time or its
duration is extended to a later date by its shareholders.

     On August 29, 2000, the shareholders of Publicis approved a 10-for-1 share
split. As a result, each Publicis ordinary share, nominal value French francs
25.00 per share, was exchanged for 10 Publicis ordinary shares, nominal value
French francs 2.50 per share. On January 1, 2001, the capital of Publicis was
converted from French Franc to euro, setting the current par value of each
Publicis ordinary share at E0.40 per share. Unless otherwise indicated, share
amounts set forth in this proxy statement/prospectus give effect to this 10-
for-1 share split.

SHARE CAPITAL

     Publicis's share capital at December 31, 2001 (the date of the most recent
balance sheet incorporated into this proxy statement/prospectus) was
E55,839,998.40 represented by 139,599,996 shares of E0.40 each (140,518,192
Publicis ordinary shares on a fully diluted basis, assuming the exercise of all
outstanding options). Publicis's share capital at April 30, 2002 was
E55,912,739.60 represented by 139,781,849 shares of E0.40 each (158,142,713
Publicis ordinary shares on a fully diluted basis, assuming the exercise of all
outstanding options and conversion of all outstanding convertible bonds). All of
the Publicis ordinary shares are fully paid.

VOTING RIGHTS

     Subject to the limitations on voting rights described below under the
caption "-- Requirements for Holdings Exceeding Specified Percentages," each
shareholder is entitled to one vote per share at any general meeting of
Publicis's shareholders. A double voting right is granted to holders of
fully-paid registered shares when those shares have been registered for more
than two years in the name of the same shareholder. Any share whose ownership is
transferred (certain intra-family transactions excepted) or which is converted
into a bearer share loses the right to the double vote. Double voting rights
also attach to any shares issued by right to shareholders in proportion to the
number of shares with double voting rights which such shareholders held prior to
the issuance. As of March 27, 2002, the total voting power of the outstanding
Publicis ordinary shares, taking into account the double voting rights, was
173,950,426. Votes can be cast by proxy or by mail. Proxies can only be
exercised by the shareholder's spouse or by another shareholder.

AMENDMENTS TO RIGHTS OF HOLDERS

     The rights of holders of Publicis ordinary shares can be amended only by
action of an extraordinary general meeting. Two-thirds of the voting power of
the shares voting either in person or by mail or proxy must approve any proposal
to amend shareholder rights.

                                       117


CHANGES IN SHARE CAPITAL

  INCREASES IN SHARE CAPITAL

     As provided by the French Commercial Code, Publicis's share capital may be
increased only with the shareholders' approval at an extraordinary general
meeting. Increases in Publicis's share capital may be effected by:

     - issuing additional shares;

     - increasing the nominal value of existing shares; or

     - creating a new class of equity securities.

     Increases in share capital by issuing additional securities may be effected
through one or a combination of the following:

     - for cash;

     - for assets contributed in kind;

     - by conversion of debt securities previously issued;

     - by capitalization of profits, reserves or share premiums; or

     - subject to various conditions, in satisfaction of debt incurred by
       Publicis.

     Capital increases require the approval of an extraordinary general
shareholders meeting, with the exception of decisions to increase the share
capital through the capitalization of reserves, profits and/or share premiums
which require the approval of an extraordinary general shareholders meeting,
acting under the quorum and voting requirements applicable to ordinary
shareholders meetings. Increases effected by an increase in the nominal value of
shares require an unanimous approval of the shareholders, unless effected by
capitalization of reserves, profits or share premiums.

     The shareholders may delegate the right to carry out any increase in share
capital to the management board, provided that the increase has been previously
authorized by the shareholders. The management board may further delegate this
right to the chairman of the management board.

  DECREASES IN SHARE CAPITAL

     According to the French Commercial Code, any decrease in Publicis's share
capital requires approval by the shareholders entitled to vote at an
extraordinary general meeting. In the case of a capital reduction, other than a
reduction to absorb losses or a reduction as part of a program to purchase
Publicis's own shares, all shareholders must be offered the opportunity to
participate in such a reduction. The share capital may be reduced either by
decreasing the nominal value of the outstanding share capital or by reducing the
number of outstanding shares. The number of outstanding shares may be reduced,
among other things, by the repurchase and cancellation of shares.

     The shareholders may delegate the right to carry out any decrease in share
capital to the management board, provided that the decrease has been previously
authorized by the shareholders.

PREFERENTIAL RIGHT OF SUBSCRIPTION

     Under French law, shareholders have preemptive rights to subscribe for
issuances for cash of new shares or other securities giving rights, directly or
indirectly, to acquire additional shares on a pro rata basis for a limited
period of time. A two-thirds majority of the shares entitled to vote at an
extraordinary general meeting may vote to waive or grant preemptive subscription
rights with respect to any particular offering. French law requires that the
management board and Publicis's independent auditors present reports that
specifically address any proposal to waive preemptive subscription rights. In
the event of a waiver, the issue of securities must be completed within the
period prescribed by law. Shareholders may also notify Publicis that he or she
individually wishes to waive his or her own preemptive subscription rights with
respect to any particular
                                       118


offering if he or she so chooses. A two-thirds majority of the shares entitled
to vote at an extraordinary general meeting may also grant to existing
shareholders a non-transferable priority right to subscribe to any new
securities that may affect Publicis's share capital.

     Shareholders may also notify Publicis that they wish to waive their own
preemptive subscription rights with respect to any particular offering if they
so choose.

     Preemptive subscription rights, if not previously waived, are transferable
during the subscription period relating to a particular offering of shares and
may be listed on Euronext Paris.

DESCRIPTION OF RECENT ISSUANCES OF PUBLICIS ORDINARY SHARES

     Between January 1, 2002 and March 27, 2002, Publicis increased its share
capital by approximately E72,741.20 represented by 181,853 shares, par value
E0.40 each. Of this amount:

     - E61,989.20 was attributable to the issuance of 154,973 shares upon the
       contribution to Publicis of Saatchi & Saatchi plc shares held by
       individuals as a result of their exercise of Saatchi & Saatchi stock
       options;

     - E10,752 was attributable to the issuance of 26,880 shares upon the
       exercise of options by employees.

     As of April 30, 2002, 82,193,986 Publicis ordinary shares were authorized
for future issuances (not including 17,624,521 shares reserved for issuance upon
conversion of the OCEANES).

REPURCHASES OF PUBLICIS ORDINARY SHARES

     Under French law, Publicis may not issue shares to itself. However,
Publicis may, either directly or through a financial intermediary acting on its
behalf, purchase Publicis ordinary shares for the following purposes, among
others:

     - to provide shares to Publicis's employees under a profit-sharing plan or
       stock option plan;

     - to sell or keep its shares in treasury depending on market conditions;

     - to transfer shares, by any means and for any purpose, including in
       connection with acquisition transactions;

     - to provide shares for issuance in connection with the redemption,
       exercise, conversion or exchange of securities exercisable, convertible,
       redeemable or exchangeable for its shares; and

     - to reduce Publicis's share capital by canceling the shares it purchases,
       with the approval of its shareholders obtained at an extraordinary
       general shareholders meeting.

     Subject to authorization by the shareholders of Publicis, any of the above
purposes may be modified.

     Publicis may at any time hold up to 10% of its share capital in treasury
for so long as its ordinary shares are listed on a regulated market such as the
Premier Marche of Euronext Paris. To repurchase Publicis ordinary shares,
Publicis first must file a note d'information that has received the approval, or
visa, of the COB and obtain approval by its shareholders at an ordinary general
meeting (except if the purpose of the repurchase is to decrease the share
capital by canceling the shares).

     Publicis has obtained five consecutive approvals from its shareholders to
buy back Publicis ordinary shares within the limits set by French law.

                                       119


TRADING IN PUBLICIS'S OWN SHARES

     Under COB regulations, Publicis may not trade in its own shares for the
purpose of manipulating the market. There are three requirements for purchases
and sales by Publicis of its own shares to be deemed valid. Specifically, in
order to be deemed valid pursuant to the safe harbor provisions of COB
regulations:

     - trades must generally be executed on behalf of Publicis by only one
       intermediary in each trading session;

     - any block trades, which means trades outside the public market, may not
       be made at a price above the then current market price; and

     - each trade must be made at a price that is between the lowest and the
       highest trading price of the trading session during which it is executed.

     If Publicis ordinary shares are continuously quoted (cotation en continu),
as they currently are, then a trade by Publicis of its own ordinary shares must
fulfill three requirements in order to be deemed valid pursuant to the safe
harbor provisions of COB regulations. Specifically, the trade must not:

     - influence the determination of the quoted price before the opening of
       trading, at the first trade of the shares, at the reopening of trading
       following a suspension, or, as applicable, in the last half-hour of any
       trading session or at the fixing of the closing price;

     - be carried out in order to influence the price of a derivative instrument
       relating to the Publicis shares; and

     - account for more than 25% of the average total daily trading volume on
       the Premier Marche of Euronext Paris in the shares during the three
       trading days immediately preceding the trade.

     This last requirement applies only to trades in shares, like Publicis
ordinary shares, that may be traded pursuant to the deferred settlement service
(service de reglement differe, or SRD).

     However, there are two periods during which Publicis is not permitted to
trade in its own securities:

     - the 15-day period before the date on which Publicis makes its
       consolidated or annual accounts public; and

     - the period beginning on the date at which Publicis becomes aware of
       information that, if disclosed, would have a significant impact on the
       market price of its securities and ending on the date this information is
       made public.

     After making an initial purchase of its own shares, Publicis must file
monthly reports with the COB and the Conseil des Marches Financiers, or CMF,
that contain specified information about subsequent transactions. The CMF makes
this information publicly available. In the U.S., any trades by Publicis in its
own securities are subject to the restrictions imposed by the U.S. securities
laws, including the anti-fraud provisions of the Exchange Act and the rules
promulgated thereunder.

FORM, HOLDING AND TRANSFER OF PUBLICIS ORDINARY SHARES

     Publicis's statuts provide that Publicis ordinary shares may be held in
registered or bearer form.

     In accordance with French law concerning dematerialization of securities,
shareholders' ownership rights are represented by book entry instead of share
certificates. Publicis maintains a share account with Euroclear France S.A. for
all shares in registered form, which is administered by Euro Emetteur Finance.
In addition, Publicis maintains separate accounts in the name of each of its
shareholders either directly, or, at a shareholder's request, through the
shareholder's accredited intermediary. Each shareholder account shows the name
of the holder and the number of shares held and, in the case of shares held
through an accredited intermediary, shows that they are so held. Euro Emetteur
Finance, as a matter of course, issues confirmations to each registered
shareholder as to shares registered in the shareholder's account, but these
confirmations are not documents of title.

                                       120


     Shares held in bearer form are held on the shareholder's behalf in an
account maintained by an accredited intermediary which in turn maintains an
account with Euroclear France S.A. The account held with the accredited
intermediary is separate from any Publicis's share account with Euroclear France
S.A. Each accredited intermediary maintains a record of shares held through it
and will issue, upon request, attestation of registration of the shares that it
holds, although such attestation does not confer legal title of ownership.
Shares held in bearer form may only be transferred through accredited
intermediaries. Publicis's statuts permit it to request that Euroclear France
S.A. provide it at any time with the identity of the holders of its shares or
other securities granting immediate or future voting rights, held in bearer form
and with the number of shares or other securities so held.

     Publicis's statuts do not contain any restrictions relating to the transfer
of shares. Registered shares must be converted into bearer form before being
traded on the Premier Marche of Euronext Paris and, accordingly, must be
registered in an account maintained by an accredited intermediary. A shareholder
may initiate a transfer by giving instructions to the relevant accredited
intermediary. For dealings on the Premier Marche of Euronext Paris, a tax
assessed on the price at which the securities are traded, or impot sur les
operations de bourse, is payable at the rate of 0.3% on transactions of up to
E152,449 and at a rate of 0.15% on transactions exceeding this amount, capped at
E609.80 per transaction. This tax is subject to a rebate of E22.87 per
transaction. However, nonresidents of France are not required to pay this tax.
In addition, a fee or commission is payable to the broker involved in the
transaction, regardless of whether the transaction occurs within or outside
France. Normally, no registration duty is payable in respect of listed shares in
France, unless a transfer instrument has been executed in France.

REQUIREMENTS FOR HOLDINGS EXCEEDING SPECIFIED PERCENTAGES

     The French Commercial Code provides that any individual or entity, acting
alone or in concert with others, that becomes the owner, directly or indirectly,
of more than 5%, 10%, 20%, one-third, 50% or two-thirds of the outstanding
shares or voting rights of a publicly listed company in France, such as
Publicis, or that increases or decreases its shareholding or voting rights above
or below any of those percentages, must notify the company within 15 calendar
days of the date it crosses the threshold, of the number of shares (and
equity-linked securities, such as warrants, convertible or redeemable bonds) it
holds and their voting rights. The individual or entity must also notify the CMF
within five trading days of the date it crosses the threshold.

     French law and the COB regulations impose additional reporting requirements
on persons who acquire more than 10% or 20% of the outstanding shares or voting
rights of a publicly listed company. These persons must file a report with the
company, the COB and the CMF within 15 days of the date they cross any of these
thresholds. In the report, the acquirer must specify its intentions for the
following 12-month period, including whether or not it intends to continue its
purchases, to acquire control of the company in question or to seek nomination
to the board of directors (or to the management board and/or supervisory board).
The CMF makes the notice public. The acquirer may amend its stated intentions,
provided that it does so on the basis of significant changes in the situation of
the company, its environment or its shareholding structure. Upon any change of
intention, the acquirer must file a new report.

     If any person fails to comply with the legal notification requirement, the
shares or voting rights in excess of the relevant threshold will be deprived of
voting rights for all shareholders' meetings until the end of a two-year period
following the date on which the owner complies with the notification
requirements. In addition, any shareholder who fails to comply with these
requirements may have all or part of its voting rights suspended for up to five
years by the Tribunal de Commerce, which is a French commercial court, and may,
at the request of the company's chairman, any shareholder or the COB, be subject
to a E18,000 fine.

     Under CMF regulations, and subject to limited exemptions granted by the
CMF, any person or persons acting in concert owning in excess of one-third of
the share capital or voting rights of a publicly listed French company must
initiate a public tender offer for the balance of the share capital of that
company.

                                       121


     In addition, Publicis's statuts require that any individual or entity,
acting alone or as member of a group of shareholders, who holds or becomes the
holder of, directly or indirectly, more than 1% of its share capital or voting
rights must notify Publicis within 15 days by registered mail, return receipt
requested, of the number of shares it holds. The same notification requirement
applies to each subsequent increase or decrease in ownership of 1% or whole
multiples of 1%. If a person does not comply with this notification requirement,
one or more shareholders holding together 1% or more of its share capital may
call a shareholders' meeting to deprive the shares in excess of the relevant
threshold of voting rights for all shareholders' meetings for two years
following the date on which the owner complies with the notification
requirements.

     In order to permit holders to give the required notice, Publicis must
publish in the Bulletin des Annonces Legales Obligatoires, or BALO, no later
than 15 calendar days after the annual ordinary general meeting of shareholders,
information regarding the total number of voting rights outstanding as of the
date of the meeting. In addition, if the number of outstanding voting rights
changes by 5% or more between two annual ordinary general meetings, Publicis
must publish in the BALO, within 15 calendar days of such change, the number of
voting rights outstanding and provide the CMF with a written notice. The CMF
publishes the total number of voting rights so notified by all listed companies
in a weekly notice, mentioning the date each number was last updated.

DIVIDENDS

     Publicis may distribute dividends upon the recommendation of its management
board and the approval of its shareholders at their annual general meeting.
Under the French Commercial Code, a company's right to pay dividends is limited
in some circumstances.

     Any dividends paid to shareholders who are not residents of France
generally will be subject to French withholding tax at a rate of 25%.
Shareholders who qualify for benefits under an applicable tax treaty and who
comply with the procedures for claiming treaty benefits may be entitled to a
reduced rate of withholding tax. In some circumstances, these shareholders also
may be entitled to an additional payment, net of withholding tax, representing
all or part of the French avoir fiscal, or tax credit. See "Material Tax
Consequences -- Material French Tax Consequences of Holding and Disposing of
Publicis Ordinary Shares, ORAs, OBSAs and/or Warrants ("Bons De
Souscription") -- Publicis Ordinary Shares -- Dividends."

     See "Comparative Stock Price and Dividend Information" for a table showing
the total dividends declared per share for each of the last five years, without
giving effect to the French avoir fiscal and before deduction of any French
withholding tax.

LIQUIDATION RIGHTS

     If Publicis is liquidated, any assets remaining after payment of its debt,
liquidation expenses and all of its remaining obligations will be distributed
first to repay in full the nominal value of its outstanding shares. Any surplus
will be distributed pro rata among its shareholders in proportion to the
aggregate nominal value of their shareholdings.

                                       122


             DESCRIPTION OF USUFRUCT INTEREST AND BARE LEGAL TITLE

GENERAL

     As part of the merger consideration, Dentsu, as the only holder of Bcom3's
Class B common stock, will receive the bare legal title (nue propriete) to
0.957024 Publicis ordinary shares (which includes the voting rights of such
shares) for each share of Bcom3 stock owned by it until the second anniversary
of the closing date of the mergers, and each holder of Bcom3 Class A common
stock will receive the usufruct interest (usufruit) in 0.548870 Publicis
ordinary shares for each share of Bcom3 stock he or she owns, together with the
right to receive bare legal title to such shares on the second anniversary of
the closing date of the mergers. Notwithstanding the ratio set forth above, the
aggregate number of Publicis ordinary shares to which Dentsu will receive bare
legal title shall equal the aggregate number of Publicis ordinary shares
actually delivered to the special nominee as described below (which, for
example, will not include any Publicis ordinary shares to be sold under the
fractional share provisions described above under the caption "The
Publicis/Bcom3 Merger -- Fractional Interests"). The rights associated with a
usufruct interest and the nue propriete (or bare legal title) of an ordinary
share are described below.

SEPARATION OF LEGAL TITLE AND USUFRUCT INTEREST

     The arrangements described above will be implemented by splitting the bare
legal title and usufruct interest in approximately 6,827,984 Publicis ordinary
shares (referred to as the "designated shares") to be issued in the
Publicis/Bcom3 merger.

     Prior to the closing date of the Publicis/Bcom3 merger, Bcom3 will select a
nominee reasonably acceptable to Publicis to receive issuance of the designated
shares on behalf of holders of Class A common stock of Bcom3 immediately prior
to the effective time of the Publicis/Bcom3 merger. In this section, we refer to
this nominee as the "special nominee" and these holders as the "former holders."

     Immediately after the effective time of the Publicis/Bcom3 merger, the
special nominee, on behalf of the former holders, will transfer to Dentsu by way
of pret de consommation, pursuant to Articles 1892 sq of the French Civil Code,
the bare legal title to the designated shares for nominal consideration. This
transfer will be governed by a French law conveyance agreement, which we refer
to as the "transfer contract." Immediately after this transfer, the special
nominee shall transfer to the exchange agent the remaining usufruct interest in
the designated shares for distribution to the former holders as merger
consideration.

TERM OF THE USUFRUCT ARRANGEMENT

     The usufruct arrangement described above will remain in place for two years
after the closing date of the mergers, subject to early termination upon the
occurrence of certain events set forth in the transfer contract.

     Upon expiration or termination of the arrangement as described above, bare
legal title in all designated shares will automatically revert to the usufruct
holder.

     In addition to the foregoing, with respect to each former holder who is an
individual, in the event of the death of such former holder, the usufruct
arrangement relating to the usufruct received by such former holder in the
merger is deemed terminated. Upon such termination, the bare legal title
relating to such usufruct shall automatically revert to the usufruct holder.

     If you will hold your Class A shares in an entity (such as a trust,
corporation or limited liability company), rather than directly in your name, at
the effective time of the Publicis/Bcom3 merger, the usufruct interests will be
issued to that entity. PLEASE BE AWARE THAT UNDER FRENCH LAW, YOU RISK
FORFEITING THE USUFRUCT INTEREST IF YOU TERMINATE THE LEGAL EXISTENCE OF SUCH
ENTITY WHILE THE USUFRUCT ARRANGEMENT REMAINS IN EFFECT (EVEN IF, AT THE TIME OF
TERMINATION, THE ENTITY IS NO LONGER THE HOLDER OF THE USUFRUCT). AS SUCH, YOU
SHOULD PLAN TO MAINTAIN THE LEGAL EXISTENCE OF ANY SUCH ENTITY FOR TWO YEARS
AFTER THE MERGERS ARE CONSUMMATED.

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RIGHTS OF THE BARE LEGAL TITLE HOLDER

     Under the transfer contract, Dentsu, as the bare legal title holder, will
have all voting rights attached to the designated shares, including the right to
vote at ordinary, extraordinary and special general meetings that may be
exercised by the holders of Publicis ordinary shares in accordance with the
provisions of the French Commercial Code and Publicis's statuts.

RIGHTS OF THE USUFRUCT HOLDER

     Under the transfer contract and in accordance with the provisions contained
in Article 582 of the French Civil Code, the usufruct holders will be entitled
to all economic rights attached to the designated shares. The transfer contract
contains specific provisions to address various kinds of economic rights,
including:

     - Regular Dividends.  Any dividends within the meaning of Article L. 232-12
       of the French Commercial Code shall inure to the exclusive benefit of the
       usufruct holder, including any cash dividends or any dividends for which
       there is an option to be paid in shares. The transfer contract provides
       that only the usufruct holder, and not Dentsu, shall have the right to
       exercise an option to be paid dividends in the form of shares. In the
       event this option is exercised, the new shares thereby acquired shall
       inure to the exclusive benefit of the usufruct holder.

       In the event of an amount distributed to shareholders from shareholders'
       equity (distribution prelevee sur un compte de capitaux propres), in
       respect of the designated shares apart from distributable profits, which
       distribution supplements a dividend within the meaning of Article L.
       232-12 of the French Commercial Code (regardless of the amount or
       respective proportions of the distributable profits and such
       supplementary amount), such distribution shall be deemed to constitute a
       dividend for the purposes of the transfer contract and shall inure to the
       exclusive benefit of the usufruct holder.

     - Extraordinary Distribution in Cash.  The usufruct holder will also be
       entitled to receive, in the form of a "quasi usufruct," any distribution
       in cash (other than ordinary dividends) in respect of the designated
       shares, including but not limited to distributions of reserves or
       premiums, reduction of capital, reimbursement of capital, redemption of
       capital or a distribution in liquidation (boni de liquidation). Under
       French law, any contingent rights of the bare legal title holder in these
       amounts will be extinguished when the usufruct arrangement terminates.

     - Extraordinary Distribution in Kind.  In the event of any distribution in
       kind (other than ordinary dividends) in respect of the designated shares,
       including but not limited to distributions of reserves of premiums,
       reduction of capital, reimbursement of capital, redemption of capital or
       a distribution in liquidation, if and to the extent Dentsu acquires or is
       deemed to hold any interest therein, such interest shall automatically be
       transferred to the usufruct holder without further consideration, such
       that the entire distribution in kind shall inure to the exclusive benefit
       of the usufruct holder.

     In the event of a capital increase in cash or of any other issue giving
rise to preferential subscription rights for holders of Publicis ordinary
shares, the preferential subscription rights attached to the designated shares
shall inure to the exclusive benefit of the usufruct holder. If the usufruct
holder exercises in whole or in part such preferential subscription rights, the
newly subscribed shares shall be deemed to be designated shares subject to the
usufruct/bare legal title arrangement under the transfer contract.

                                       124


                              DESCRIPTION OF ORAS

     The particular ORA to be issued by Publicis in the merger is a unique
security designed to be treated as "other shareholders' equity" ("autres
capitaux propres") on Publicis's consolidated balance sheet for French GAAP
purposes, as equity for U.S. tax purposes, as an "Obligation Remboursable en
Actions" (note redeemable in stock) for French corporate law purposes and as
debt for French tax purposes.

NOTIONAL AMOUNT

     Each ORA issued in the merger will have an initial notional amount of E549.

NOTIONAL AMOUNT NEVER PAID IN CASH, BUT IN PUBLICIS ORDINARY SHARES

     The notional amount of the ORA is never paid in cash but rather in a
pre-agreed number of Publicis ordinary shares. Each ORA represents the right to
receive 18 newly issued ordinary shares or ordinary shares held in treasury over
the term of the ORA. On September 1, 2005, and on each September 1 thereafter
through and including September 1, 2021, each holder of an ORA will receive one
Publicis ordinary share and the notional amount of the ORA will be reduced by
E30.50. The final redemption of the remaining notional amount in Publicis
ordinary shares will occur on the final maturity date which is the 20th
anniversary of the issuance of the ORAs.

     The number of Publicis ordinary shares to be so received is subject to
customary anti-dilution adjustments to reflect events affecting the Publicis
ordinary shares as described below under the caption "Anti-Dilution Rights and
Other Adjustments."

ANNUAL CASH AMOUNT

     An annual cash amount accrues each year on the outstanding ORAs as
described below, but accrued amounts are only paid in a given year if the
general meeting of Publicis shareholders, in its discretion, declares a dividend
on the Publicis ordinary shares between September 1 of the preceding year and
August 31 of that year. The annual amount accruing on each ORA is a minimum of
0.82% of its outstanding notional amount per annum and is payable annually on
September 1 (or the following business day if such day is not a business day).

     For the period from the date of issuance up to and including August 31,
2004, the annual amount will be only the minimum of 0.82% per annum of the
outstanding notional amount (E4.50 per ORA). The first annual amount payable on
September 1, 2002 will be calculated on a pro rata basis for the period from the
date of issuance through August 31, 2002.

     For the period starting September 1, 2004, the annual amount accruing each
year with respect to each E30.50 of notional amount of the ORA will be equal to
110% of the historical average of the annual dividend declared on each Publicis
ordinary share (excluding the related tax credit (avoir fiscal)), but in each
year will be at least the minimum rate. The historical average will be
recalculated every three years and will be based on the actual dividends
(excluding the related tax credit (avoir fiscal)) declared on each Publicis
ordinary share during a three-year period which consists of the year of the
annual amount determination and the preceding two years, but in each year will
be at least the minimum rate.

     As an example, the annual amount payable on September 1, 2005, 2006 and
2007 will be calculated on the basis of the average of the actual dividends
declared on a Publicis ordinary share in the three twelve-month periods
preceding September 1 of the years 2003, 2004 and 2005 and the annual amount
payable on September 1, 2008, 2009 and 2010 will be calculated on the basis of
the average of the actual dividends declared on a Publicis ordinary share in the
three twelve-month periods preceding September 1 of the years 2006, 2007 and
2008. The annual amount is payable with respect to the notional amount then
outstanding, determined by multiplying the remaining balance of Publicis
ordinary shares for which the ORAs could then be redeemed by E30.50. The annual
amount due in 2022 will be paid on the 20th anniversary of the issuance of the
ORAs and it will be calculated on a pro rata basis for the period from September
1, 2021 through the 20th anniversary of the ORA issuance.


                                       125


     As mentioned above, the annual amount due for a given year will only be
paid if the general meeting of Publicis's shareholders has declared a dividend
between September 1 of the previous year and August 31 of the year in question.
Should no dividend be declared by the general meeting of Publicis's shareholders
between September 1 of the previous year and August 31 of the year in question,
the annual amount will be payable in full (without bearing interest), with all
arrearages in the first year in which a dividend is declared by the Publicis
general shareholders meeting regardless as to what amount that dividend is.

     In the event that no dividend is declared on the Publicis ordinary shares
for five consecutive years (see the first item under the caption "-- Accelerated
and Automatic Redemption" below), each holder will be entitled to accelerate the
redemption of the ORAs in full, but only for Publicis ordinary shares, and will
not receive any payment in respect of accumulated and unpaid annual amounts. If
redemption of the ORAs is accelerated for any other reason, or if there are
accrued and unpaid annual amounts in respect of any of the five years prior to
final maturity, Publicis will pay accrued and unpaid annual amounts at its
option in either cash or Publicis ordinary shares.

     If the annual amount is paid in shares of Publicis, the value of the shares
shall be equal to the average of the 10 opening trading prices of Publicis
ordinary shares on the Premier Marche of Euronext Paris immediately prior to the
accelerated redemption date or the final redemption date, as applicable (but
excluding that date).

RANK; NEGATIVE PLEDGE

     The ORAs and the right to the annual cash amount (if any) will constitute
unsecured, direct, unconditional, unsubordinated obligations of Publicis and
will rank equal with all other unsecured debt and guarantees of Publicis.

     As long as any ORAs remain outstanding, Publicis may not grant any mortgage
on its real property, or a pledge of all or part of its business or assets or
trade receivables (except for securitization transactions of trade receivables
or other transactions involving the issuance of securities which represent trade
receivables of Publicis) for the benefit of other bonds without granting the
same security interests and the same rank to the holders of the ORAs. This
restrictive covenant applies only to issues of other bonds (obligations) and
does not affect Publicis's ability to make guarantees or grant security
interests to creditors other than holders of bonds, or to otherwise transfer
title to its assets.

SUSPENSION OF REDEMPTION

     Publicis is entitled to suspend, upon proper notice, an annual redemption
of the ORAs, for a maximum period of three months, in the event of an increase
in Publicis's registered capital, merger, spin-off or other financial
transactions which confer on shareholders a preferential subscription right or
reserve the shareholders' priority subscription period. Publicis's decision to
suspend the exercise of the redemption must be announced in the Bulletin des
Announces Legales Obligatoires (BALO). The notice must be published at least 15
days before the date on which the suspension takes effect and must state the
effective date of the suspension and the end of the suspension period. This
information will also be included in a notice in a nationally distributed
financial newspaper in France and to Euronext Paris.

MODIFICATION OF TERMS AND WAIVERS

     Pursuant to applicable French law, any modification of the terms of the
ORAs (including the annual payment or the redemption provisions) requires
approval by a meeting of holders. See "-- Meeting of Holders and Representatives
of Holders" below. The consent of individual holders is not required. Therefore,
the terms of the ORAs may be modified without your consent. However, any
modification that increases the obligations of the holders is not permitted,
except with the consent of all holders.

     Similarly, a waiver of a default or other breach would require approval by
a meeting of holders, but not the consent of individual holders. Like an
amendment, a waiver could be approved by a majority vote without your consent.

                                       126


MEETING OF HOLDERS AND REPRESENTATIVES OF HOLDERS

     Under French law, the holders of the ORAs as a group constitute a masse,
which is an entity with legal personality. The group acts in meetings of holders
and is represented by one or more representatives (representants). A meeting of
holders requires a quorum of 25% of the outstanding notional amount and acts by
majority of the notional amount represented at the meeting.

     A meeting of holders may be called at any time by the Publicis management
board, by the representatives of the holders or by the receiver in the event of
Publicis's bankruptcy. Holders representing at least 1/30 of the outstanding
notional amount of the ORAs may require the management board or the
representatives to call a meeting. Any meeting requires 15 days prior written
notice. If a quorum is not present at a duly convened meeting, a second meeting
(with the same agenda) may be called upon six days prior written notice. No
quorum is required at such second meeting.

     Holders cannot act by written consent without a meeting.

     Any modification of the ORA issuance contract requires approval by the
meeting of holders. In addition, Publicis may not:

     - change its corporate form or corporate purpose; or

     - issue bonds that are senior to the ORAs,

without first consulting the meeting of holders of the ORAs, but Publicis is not
bound by the resolution adopted by the meeting. If Publicis proceeds with the
contemplated transaction despite an opposing resolution, each holder has the
right to demand to have the outstanding notional amount of his ORAs redeemed in
Publicis ordinary shares. This right needs to be exercised within three months
from the publication of Publicis's decision to disregard the opposing resolution
of the meeting of holders.

     Any proposed plan of merger, demerger or spin-off of Publicis has to be
submitted to the meeting of holders for approval, unless Publicis offers the
holders to redeem their ORAs on their demand. If the plan is submitted to the
meeting, but not approved, Publicis may nevertheless proceed with the
contemplated transaction. Irrespective of the opposing or approving vote of the
holders, the ORAs which are not redeemed will automatically be converted into
similar securities of the surviving entity of the merger or other successor
entity of Publicis. The number of shares of the successor entity into which they
can be redeemed will be adjusted based on the exchange ratio in the merger. The
meeting of holders may resolve to instruct the representatives to oppose the
transaction in court. The court may then, in its discretion, stay the
transaction pending the prior redemption of the outstanding notional amount of
the ORAs in Publicis ordinary shares or the posting of security for such
redemption. These rights of the meeting of holders with respect to a merger do
not affect the right of each holder to accelerated redemption in the event of a
merger as described above under the caption "-- Accelerated and Automatic
Redemption."

     Any resolution adopted by the meeting of holders has to apply to and treat
all holders equally.

     The initial representatives acting for the holders of the ORAs will be
appointed in the issuance contract. The meeting of holders may at any time
revoke this appointment and appoint representatives of its own choice. Each
representative must be an entity or an individual domiciled in France.

     The representatives, acting together, have broad authority to take any
actions to protect the interests of the ORA holders as a group. In particular,
the representatives are authorized to represent the ORA holders, as a group,
before the French courts. Any court action so taken by the representatives will
have to be authorized by a meeting of holders. Under French law, individual
holders are not authorized to sue the issuer directly for any matter (including
payment default) that affects the holders as a group. Any such actions against
Publicis can only be brought by the representatives, acting on a majority vote
of the meeting of holders.

     With the exception of court actions, the representatives can take any
measure they deem appropriate in the common interest of the holders as a group
without having to convene a meeting of holders and obtaining the approval of the
holders for such measure.

                                       127


ACCELERATED AND AUTOMATIC REDEMPTION

     As long as there are any ORAs outstanding, Publicis may not accelerate the
redemption of the ORAs. However, Publicis may, at any time and with no
limitation as to the price or quantity, purchase the ORAs privately, on the
public markets, or through a public tender or exchange offer. These transactions
will not affect the amortization schedule for the ORAs still outstanding. Any
ORAs purchased in this manner will be cancelled.

     The redemption of the ORAs may be accelerated at the option of each holder
of an ORA upon the occurrence of each of the following events. These
"accelerated redemption events" include:

     - the general shareholders' meeting of Publicis has not declared a dividend
       on the Publicis ordinary shares for five consecutive fiscal years
       preceding the notice of accelerated redemption.

     - a public tender offer for 100% of the equity securities of Publicis is
       commenced after such public tender offer has been cleared by the relevant
       stock market authorities and a notice signifying the opening of the offer
       has been published by these authorities.

     - Publicis transfers, or proposes to transfer, whether by means of a sale,
       spin-off, merger, transfer of assets or other means, a substantial part
       of Publicis's assets or business to a third party, with a "substantial
       part" meaning any assets or business representing one-third or more of
       the consolidated revenues of Publicis based on Publicis's most recent
       financial statements.

     - any person, directly or indirectly, alone or as part of a group of
       shareholders, other than the group that consists of Elisabeth Badinter
       (directly or indirectly through Somarel) and Dentsu, obtains or is
       presumed to have acquired control of Publicis under applicable French
       law. A change of control is also deemed to have occurred if a third party
       acts in concert with the group consisting of Madame Badinter and Dentsu
       and (1) Mrs Elisabeth Badinter no longer dominates such group, or (2) the
       third party is a competitor of Publicis. "Control" has the meaning set
       forth in article L.233-3 of the French Commercial Code.

     - Publicis fails to pay an annual cash amount when due (subject to the
       sixth paragraph under "-- Annual Cash Amount") or to redeem the ORAs when
       required, and such failure continues for a period of 30 business days
       after Publicis has received notice of such failure from the
       representatives of the holders, provided that no meeting of holders needs
       to be held for this purpose.

     - Publicis breaches any of its other obligations with respect to the ORAs,
       and such breach continues for a period of 30 business days after Publicis
       has received notice of such breach from the representatives of the
       holders, provided that no meeting of holders needs to be held for this
       purpose.

     - one of the following events occurs and continues for a period of 30
       business days after Publicis has received notice of such event from the
       representatives of the holders, provided that no meeting of holders needs
       to be held for this purpose:

       - Publicis or one of its material subsidiaries (as defined below) fails
         in the due repayment upon maturity of any indebtedness (as defined
         below).

       - any indebtedness of Publicis or one of its material subsidiaries is
         accelerated due to a default by Publicis or the relevant material
         subsidiary.

       - Publicis or one of its material subsidiaries fails to honor a guarantee
         or indemnity in respect of any indebtedness.

     For purposes of determining an accelerated redemption event:

       "indebtedness" means any debt (including in connection with leasing
       transactions) resulting from any obligation to repay borrowed money with
       a term of at least one year and a principal amount of at least E25
       million and which is evidenced by contract or other written instrument,
       but does not include trade debt and inter-company loans; and

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       "material subsidiary" means any subsidiary of Publicis that accounts for
       at least 5% of the consolidated net income (on a pre-tax basis and
       excluding extraordinary income) of Publicis or which accounts for at
       least 5% of the consolidated gross assets of Publicis and its
       subsidiaries (disregarding minority interests), calculated on the basis
       of the most recent audited consolidated financial statements of Publicis
       and the respective subsidiary.

     Upon accelerated redemption, each ORA will be fully redeemed for all
Publicis ordinary shares for which the ORA is then redeemable.

     A holder desiring to redeem ORAs upon an accelerated redemption event has
to submit a written request to the intermediary holding the ORAs, which
intermediary shall transmit the request to the paying agent. Such a request is
irrevocable.

     In the event of Publicis's insolvency, court-ordered or voluntary
liquidation, settlement with creditors or bankruptcy filing, the ORAs are
automatically redeemed for all Publicis ordinary shares for which the ORAs are
then redeemable.

     Any accelerated redemption, whether upon request or automatic, will only be
made in Publicis shares.

ANTI-DILUTION RIGHTS AND OTHER ADJUSTMENTS

     For as long as there are any ORAs outstanding, Publicis may not amortize
the corporate capital or modify the distribution of profits. Publicis may,
however, create priority dividend shares without voting rights, provided that
the rights of the ORA holders are preserved pursuant to the terms of the
issuance contract.

     Upon the occurrence of certain dilutive events described in more detail
below, the number of ordinary shares into which an ORA can be redeemed will be
adjusted to maintain the rights of the ORA holders. Adjustment will be made in
accordance with French law and the terms of the issuance contract so that the
aggregate value of the number of shares into which an ORA is redeemable
immediately following such event is equal to the aggregate value of the number
of shares into which it was redeemable immediately prior to such event. These
events are:

     - an issue of Publicis shares with a listed preferential subscription
       right;

     - a grant to Publicis shareholders of any financial instrument other than
       shares of Publicis;

     - a capital increase through capitalization of reserves, profits, or issue
       premiums, and the grant of shares for no consideration, stock splits or
       reverse stock splits;

     - an increase in the nominal value of the shares as a result of
       capitalization of reserves, profits or issue premiums;

     - a distribution of reserves or premiums in cash or securities;

     - a merger or spin-off;

     - a repurchase by Publicis of its own shares at a price higher than the
       market price; and

     - a payment by Publicis of an extraordinary dividend.

     In the event the registered share capital of Publicis is reduced due to
losses, whether by reducing the nominal value or the number of shares, the
nominal value or the number of Publicis ordinary shares into which the ORA can
be redeemed will be reduced proportionally, as if the ORA holders had been
shareholders as of the issue date of the ORAs.

WITHHOLDING TAX

     The government of any jurisdiction in which Publicis is incorporated may
require Publicis to withhold amounts from payments on the ORAs for taxes or
other governmental charges. If such a withholding should be required, Publicis
will pay to each ORA holder an additional amount so that the net amount received
by the holder will be equal to the amount the holder would have received if no
withholding had been required.
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TRANSFER RESTRICTIONS

     The ORAs will be subject to the transfer restrictions described under the
caption "Transfer Restrictions on Publicis Securities."

LISTING

     Publicis will apply to have the ORAs listed on Euronext Paris and will use
its reasonable best efforts to obtain admission to trading for the ORAs within
five business days after the closing date of the mergers. Publicis will pay all
fees and charges related to the listing on Euronext Paris and the costs involved
in maintaining the listing.

GOVERNING LAW AND FORUM

     The ORAs are governed by French law. Any actions against Publicis under the
ORAs will have to be brought in the competent French court located at Publicis's
registered office, which is in Paris.

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                              DESCRIPTION OF OBSAS

     The OBSA is a security which consists of a conventional debt security
(which is also considered to be a note (obligation) for purposes of French
corporate law) and detachable warrants to subscribe for Publicis ordinary
shares.

NOTIONAL AMOUNT ISSUED

     Each OBSA issued in the merger will have a notional amount of E305. Each
OBSA will carry 10 detachable warrants with the terms described under the
caption "-- Terms of Warrants."

TERMS OF NOTES

  FINAL MATURITY

     The notes will mature 20 years from the OBSA issuance.

  INTEREST

     The notes bear interest at a fixed rate of 2.75% per annum, payable
semi-annually on each June 30 and December 31 (or the following business day if
such day is not a business day).

  RANK; NEGATIVE PLEDGE

     The notes and the interest payable thereon will constitute general
unsecured, direct, unconditional, unsubordinated obligations of Publicis and
will rank equal with all other unsecured debts and guarantees of Publicis.

     As long as any of the notes are outstanding, Publicis may not grant any
mortgage on its real property nor a pledge on all or part of its business or
assets or trade receivables (except for any securitization transaction of the
trade receivables or other transactions involving the issuance of securities
which represent trade receivables of Publicis) for the benefit of other bonds
without granting the same security interests and same rank to the holders of the
notes. This restrictive covenant applies only to issues of other bonds
(obligations) and does not affect the ability of Publicis to make guarantees or
grant security interests to creditors other than holders of bonds, or to
otherwise transfer title to its assets.

  REDEMPTION

     On June 30, 2013, on each June 30 thereafter through and including June 30,
2021, and on the 20th anniversary of the issuance, each holder of a note will
receive an amount in cash equal to 10% of the initial notional amount of such
note and the notional amount of the note will be reduced accordingly.

     Publicis reserves the right, at any time and with no limitation as to price
or quantity, to purchase all or part of the notes, privately, on the public
markets, or by public tender or exchange offers. These transactions will not
affect the redemption schedule for the notes still outstanding.

  MODIFICATION OF TERMS AND WAIVERS

     Pursuant to applicable French law, any modification to the terms of the
notes (including the annual payment and redemption provisions) requires approval
by a meeting of holders. See "-- Meeting of Holders and Representatives of
Holders" below. The consent of individual holders is not required. However, any
modification that increases the obligations of the holders is not permitted,
except with the consent of all holders.

     Similarly, a waiver of a default or other breach would require approval by
a meeting of holders, but not the consent of individual holders. Like an
amendment, a waiver could be approved by a majority vote without your consent.

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  MEETING OF HOLDERS AND REPRESENTATIVES OF HOLDERS

     Under French law, the holders of the notes as a group constitute a masse,
which is an entity with legal personality. The group acts in meetings of holders
and is represented by one or more representatives (representants). A meeting of
holders requires a quorum of 25% of the outstanding principal amount and acts by
majority of the principal amount represented at the meeting.

     A meeting of holders may be called at any time by the Publicis management
board, by the representatives of the holders or by the receiver in the event of
Publicis's bankruptcy. Holders representing at least 1/30 of the outstanding
principal amount of the notes may require the management board or the
representatives to call a meeting. Any meeting requires 15 days prior written
notice. If a quorum is not present at a duly convened meeting, a second meeting
(with the same agenda) may be called upon 6 days prior written notice. No quorum
is required at such second meeting.

     Holders cannot act by written consent without a meeting.

     Any modification of the OBSA issuance contract requires approval by the
meeting of holders. In addition, Publicis may not:

     - change its corporate form or corporate purpose, or

     - issue bonds that are senior to the notes,

without consulting the meeting of holders of the notes, but Publicis is not
bound by the resolution adopted by the meeting. If Publicis proceeds with the
contemplated transaction despite an opposing resolution, each holder has the
right to demand to have the outstanding principal amount and accrued interest of
his notes redeemed. This right needs to be exercised within three months from
the publication of Publicis's decision to disregard the opposing resolution of
the meeting of holders.

     Any proposed plan of merger, demerger or spin-off of Publicis has to be
submitted to the meeting of holders for approval, unless Publicis offers the
holders to redeem their notes on their demand. If the plan is submitted to the
meeting, but not approved, Publicis may nevertheless proceed with the
contemplated transaction. Irrespective of the opposing or approving vote of the
holders, the notes which are not redeemed will automatically be converted into
similar securities of the surviving entity of the merger or other successor
entity of Publicis. The meeting of holders may resolve to instruct the
representatives to oppose the transaction in court. The court may then stay the
transaction pending the prior redemption of the outstanding principal amount of
the notes or the posting of security for such redemption.

     Any resolution adopted by the meeting of holders has to apply to and treat
all holders equally.

     The initial representatives acting for the holders of the notes will be
appointed in the issuance contract. The meeting of holders may at any time
revoke this appointment and appoint representatives of its own choice. Each
representative must be an entity or an individual domiciled in France.

     The representatives, acting together, have broad authority to take any
actions to protect the interests of the holders of the notes as a group. In
particular, the representatives are authorized to represent the holders, as a
group, before the French courts. Any court action so taken by the
representatives will have to be authorized by a meeting of holders. Under French
law, individual holders are not authorized to sue the issuer directly for any
matter (including payment default) that affects the holders as a group. Any such
actions against Publicis can only be brought by the representatives, acting on a
majority vote of the meeting of holders.

     With the exception of court actions, the representatives can take any
measure they deem appropriate in the common interest of the holders as a group
without having to convene a meeting of holders and obtaining the approval of the
holders for such measure.

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  EVENT OF DEFAULT

     Upon an event of default, the representatives of the holders may, pursuant
to a decision of a majority of the holders, by written notice to Publicis,
demand the payment of all the notes in each of the following cases:

     - Publicis fails to pay interest or principal on the notes when due, and
       such failure continues for 30 business days;

     - Publicis breaches any of its other obligations with respect to the notes,
       and such breach continues for a period of 30 business days after Publicis
       has received notice of such breach from the representatives of the
       holders, provided that no meeting of holders needs to be held for this
       purpose.

     - one of the following events occurs and continues for a period of 30
       business days after Publicis receives a notice of such event from the
       representatives of the holders, provided that no meeting of holders needs
       to be held for this purpose:

      - Publicis or one of its material subsidiaries fails in the due repayment
        of any indebtedness.

      - any indebtedness of Publicis or one of its material subsidiaries is
        accelerated due to a default by Publicis or the relevant material
        subsidiary.

      - Publicis or one of its material subsidiaries fails to honor a guarantee
        or indemnity in respect of any indebtedness.

     - Publicis or any of its material subsidiaries requests the appointment of
       a conciliator, enters into an agreement with its principal creditors,
       enters into voluntary or involuntary liquidation, bankruptcy proceeding,
       total sale or any equivalent step or proceeding.

     - any event occurs that has effect analogous or equivalent to any of the
       foregoing.

     For purposes of determining an event of default:

     "indebtedness" means any debt (including in connection with leasing
transactions) resulting from any obligation to repay borrowed money with a term
of at least one year and a principal amount of at least E25 million and which is
evidenced by a contract or other written instrument, but does not include trade
debt and inter-company loans; and

     "material subsidiary" means any subsidiary of Publicis which accounts for
at least 5% of the consolidated net income (on a pre-tax basis and excluding
extraordinary income) of Publicis or which accounts for at least 5% of the
consolidated gross assets of Publicis and its subsidiaries (disregarding
minority interests) calculated on the basis of the most recent audited financial
statements of Publicis and the respective subsidiary.

     Each noteholder who wishes to obtain early redemption of the notes upon an
event of default shall make a written request to the intermediary holding his or
her notes, who must submit the request to the institution responsible for
servicing the notes. Such a request is irrevocable.

  WITHHOLDING TAX

     The government of any jurisdiction in which Publicis is incorporated may
require Publicis to withhold amounts from payments on the notes for taxes or
other governmental charges. If such a withholding should be required, Publicis
will pay to each holder of notes an additional amount so that the net amount
received by the holder will be equal to the amount the holder would have
received if no withholding had been required.

  ADMISSION TO LISTING; TRADING

     If the marketing agent so requests, Publicis shall use reasonable best
efforts to have the notes listed on the Premier Marche of Euronext Paris,
separately from the warrants.

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  GOVERNING LAW AND FORUM

     The notes will be governed by French law. Any actions against Publicis
under the notes will have to be brought in the competent French court located at
Publicis's registered office, which is in Paris.

TERMS OF WARRANTS

  SHARES FOR WHICH WARRANTS ARE EXERCISABLE

     Each warrant entitles the holder to purchase one Publicis ordinary share at
a price of E30.50 per share. The number of Publicis ordinary shares to be
received upon exercise is subject to customary anti-dilution adjustments to
reflect events affecting the Publicis ordinary shares, as described below under
the caption "-- Anti-Dilution Rights and Other Adjustments."

  EXERCISE SCHEDULE

     Each warrant will be exercisable at any time after the 11th anniversary
through the 20th anniversary of the completion of the mergers. Warrants not
exercised by the 20th anniversary of the completion of the mergers will become
void.

  ACCELERATION OF EXERCISE RIGHTS

     Upon any accelerated exercise event, warrants shall become immediately
exercisable at the option of each holder. An "accelerated exercise event" means
any of the following:

     - a public tender offer for 100% of the equity securities of Publicis is
       commenced after such public tender offer has been cleared by the relevant
       stock market authorities and a notice signifying the opening of the offer
       has been published by these authorities.

     - Publicis transfers, or proposes to transfer, whether by means of a sale,
       spin-off, merger, transfer of assets or other means, a substantial part
       of Publicis's assets or business to a third party, with a "substantial
       part" meaning any assets or business representing one-third or more of
       the consolidated revenues of Publicis based on Publicis's most recent
       financial statements.

     - any person, directly or indirectly, alone or as part of a group of
       shareholders, other than the group that consists of Elisabeth Badinter
       (directly or indirectly through Somarel) and Dentsu, obtains or is
       presumed to have acquired control of Publicis under applicable French
       law. A change of control is also deemed to have occurred if a third party
       acts in concert with the group consisting of Madame Badinter and Dentsu
       and (1) Mrs. Elisabeth Badinter no longer dominates such group, or (2)
       the third party is a competitor of Publicis. "Control" has the meaning
       set forth in article L.233-3 of the French Commercial Code.

     - Publicis's insolvency, court-ordered or voluntary liquidation, settlement
       with creditors or bankruptcy filing.

Each holder of warrants who wishes to exercise warrants upon an accelerated
exercise event shall make a written request to the intermediary holding his or
her warrants, who must submit the request to the institution responsible for
servicing the warrants. Such a request is irrevocable.

  SUSPENSION OF EXERCISE OF WARRANTS

     Publicis is entitled to suspend, upon proper notice, the exercise of
warrants, for a maximum period of three months, in the event of an increase of
its registered capital, merger, spin-off or other transaction which confers on
shareholders a preferential subscription right or reserves a priority
subscription period for shareholders. Publicis's decision to suspend the
exercise of the warrants must be announced in the BALO. The notice must be
published at least 15 days before the date on which the suspension takes effect
and must state the effective date of the suspension and the end of the
suspension period. This information will also be included in a notice in a
nationally distributed financial newspaper in France and to Euronext Paris.

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  ANTI-DILUTION RIGHTS AND OTHER ADJUSTMENTS

     In compliance with French law, Publicis undertakes, so long as warrants
remain outstanding, to refrain from any amortization of its registered capital
or any modification in the distribution of profits.

     Nevertheless, Publicis can create priority dividend rights shares without
voting rights, provided that the rights of the warrant holders are reserved
under the conditions outlined in the issuance contract.

     Upon the occurrence of certain dilutive events described in more detail
below, the number of ordinary shares for which a warrant may be exercised will
be adjusted to maintain the rights of the warrant holders. Adjustment will be
made in accordance with French law and the terms of the issuance contract so
that the aggregate value of the number of shares for which a warrant is
exercisable immediately following such event is equal to the aggregate value of
the number of shares for which it was exercisable immediately prior to such
event. These events include the following:

     - an issue of Publicis shares with a listed preemptive subscription right;

     - a grant to Publicis shareholders of any financial instrument other than
       shares of Publicis;

     - a capital increase through capitalization of reserves, profits, or issue
       premiums, and the grant of shares, stock splits or reverse stock splits;

     - an increase in the nominal value of the shares as a result of
       capitalization of reserves, profits or issue premiums;

     - a distribution of reserves or premiums in cash or securities;

     - a merger or spin-off;

     - a repurchase by Publicis of its own shares at a price higher than the
       market price; and

     - the payment by Publicis of an extraordinary dividend.

     In the event the registered share capital of Publicis is reduced due to
losses, whether by reducing the nominal value or the number of shares, the
nominal value or number of Publicis ordinary shares for which each warrant can
be exercised will be reduced in proportion, as though the warrant holders had
been shareholders as of the issue date of the OBSAs.

  SHARES ISSUED UPON THE EXERCISE OF WARRANTS

     The new shares issued upon the exercise of warrants will be subject to the
statuts of Publicis and will accrue dividends in the current year. Each such new
share has the right to the same dividend as is paid to the holders of the other
ordinary shares. The shares will be freely transferable and will be admitted to
clearing by Euroclear France. Publicis will take the necessary steps to have the
shares listed on the Premier Marche of Euronext Paris.

  LISTING

     Publicis will apply to have the warrants listed on the Premier Marche of
Euronext Paris and will use its reasonable best efforts to obtain admission to
trading within five business days after the closing date of the mergers.
Publicis will pay, among other things, but without limitation, all fees, charges
and commissions related to such listing.

  TRANSFER RESTRICTIONS

     The warrants will be subject to the transfer restrictions described in
"Transfer Restrictions on Publicis Securities."

  GOVERNING LAW AND FORUM

     The warrants will be issued pursuant to and will be governed by French law.
Any actions against Publicis under the warrants will have to be brought in the
competent French court located at Publicis's registered office, which is in
Paris.

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                            NATURE OF TRADING MARKET

OVERVIEW

     The principal trading market for Publicis ordinary shares is the Premier
Marche of Euronext Paris (which resulted from the merger of the Paris, Brussels
and Amsterdam stock exchanges in 2000), a self-regulatory organization
responsible for supervision of trading in listed securities in France. Publicis
ordinary shares have been traded on the Premier Marche since June 1970. Prior to
this date, Publicis ordinary shares were not publicly traded.

EURONEXT PARIS

     Securities listed on Euronext Paris are officially traded through
authorized financial institutions that are members of Euronext Paris. Since
April 23, 2001, when changes to the trading hours of Euronext Paris and rules
for reservation of securities were implemented, securities have been traded
continuously on each business day from 9:00 a.m. to 5:25 p.m. (Paris time), with
a pre-opening session from 7:15 a.m. to 9:00 a.m. and a pre-closing from 5:25
p.m. to 5:30 p.m. during which trades are recorded but not executed, and a
closing auction at 5:30 p.m. Any trade of a security that occurs after a stock
exchange session closes is recorded on the next business day, at the previous
session's closing price for that security. Euronext Paris has introduced
continuous electronic trading during trading hours for most listed securities.
Euronext Paris publishes a daily official price list that includes price
information for listed securities.

     Securities listed on Euronext Paris are traded on one of four markets. Most
large public companies list their securities on the Premier Marche (formerly
known as Cote Officielle) of Euronext Paris and most small and medium-sized
companies list their securities on the Second Marche of Euronext Paris.
Securities also may be traded on the Nouveau Marche, a regulated electronic
market that was established to allow small capitalization and start-up companies
to access the stock market as well as the Marche des EDR (European Depository
Receipts Market). Euronext Paris manages and operates the Premier Marche, the
Second Marche, the Nouveau Marche and the Marche des EDR.

     Euronext Paris places securities listed on the Premier Marche or the Second
Marche in one of several categories, depending on their trading volume. Publicis
ordinary shares are classified in the category known as Groupe Continu 11.
Companies listed among the Groupe Continu 11 must have a market capitalization
in excess of E1 billion and a daily trading volume in excess of E1 million.

     Euronext Paris may suspend trading in a security listed on the Premier
Marche if the quoted price of the security exceeds specified price limits
defined by its regulations. In particular, if the quoted price of a Groupe
Continu 11 security varies by more than 10% from the same day's opening price,
Euronext Paris may suspend trading in that security for up to 4 minutes. It may
suspend trading further for up to 4 minutes if the price again varies by more
than 10%. Euronext Paris also may suspend trading of a security listed on the
Premier Marche in other limited circumstances, including, for example, where
there is unusual trading activity in the security. In addition, in exceptional
cases, the Conseil des Marches Financiers (the CMF) and the COB may also suspend
trading.

     Trading, clearance and settlement procedures are the same for all markets
on Euronext Paris, with cash settlement being the general rule within three days
of the trade. However, a deferred settlement service (service de reglement
differe) is offered by intermediaries for a selection of securities meeting
capitalization and liquidity criteria, regardless of the market on which they
are listed. To be eligible for clearance and settlement through the deferred
settlement service, securities must either be included in the "SBF 120" index, a
benchmark index which comprises the stocks in the "CAC 40" index and an
additional 80 of the most actively traded stocks listed on the Euronext Paris,
or show market capitalization of at least E1 billion and a daily trading value
averaging at least E1 million on the Euronext Paris. A fee is charged for this
service. Publicis ordinary shares are eligible for clearance through the
deferred settlement service.

     With a deferred settlement instruction, a purchaser may elect not to pay
and not to receive the securities until the end of the month. The transfer of
ownership of equity securities traded on Euronext Paris pursuant to

                                       136



a deferred settlement instruction takes place the last business day of the
month. The purchaser may decide, five days before the end of the calendar month
(the determination date, or date de liquidation) either (1) to settle the trade
no later than on the last trading day of such month or (2) upon payment of an
additional fee, to extend settlement to the determination date of the following
month, with the option either to settle no later than the last trading day of
that month or to further postpone settlement until the next determination date.
The purchaser may maintain that option on each subsequent determination date
upon payment of an additional fee.

     In accordance with French securities regulation, any sale of securities
executed with a deferred settlement instruction during the month of and prior to
a dividend payment date is deemed to occur before payment of the dividend. The
purchaser's account will be credited with an amount equal to the dividend paid
to the seller, and the seller's account will be debited in the same amount.

                    EXCHANGE CONTROLS AND OTHER LIMITATIONS
                           AFFECTING SECURITY HOLDERS

OWNERSHIP OF PUBLICIS SHARES BY NON-FRENCH PERSONS

     The French Commercial Code currently does not limit the right of
nonresidents of France or non-French persons to own and vote shares. However,
nonresidents of France must file an administrative notice with French
authorities for any acquisition of a controlling interest in Publicis. Under
existing administrative rulings, ownership of 20% or more of a public company's
share capital or voting rights is regarded as a controlling interest, but a
lower percentage might be held to be a controlling interest in specified
circumstances depending upon factors such as:

     - the acquiring party's intentions;

     - the acquiring party's ability to elect directors; or

     - financial reliance by the company on the acquiring party.

EXCHANGE CONTROLS

     Under current French exchange control regulations, there are no limitations
on the import or export of capital or on the amount of payments that may be paid
by a French company to non-French residents. Laws and regulations concerning
foreign exchange controls do require, however, that all payments or transfers of
funds (including payments of dividends to foreign shareholders) made by a French
resident to a non-French resident be handled by an accredited intermediary. See
"Description of Publicis Share Capital -- Form, Holding and Transfer of Publicis
Ordinary Shares." In France, all registered banks and substantially all credit
establishments are accredited intermediaries.

     Pursuant to the Publicis/Bcom3 merger agreement, Publicis has agreed to
appoint and maintain at its expense a custodian to assist former Bcom3
stockholders with matters relating to the ownership of Publicis ordinary shares,
ORAs and warrants to be received in the Publicis/Bcom3 merger. This will include
assistance with the distribution of voting materials, currency conversion of
dividends and interest and receipt of certain French tax credits.

                            DESCRIPTION OF PUBLICIS

DESCRIPTION OF BUSINESS

     Publicis is the world's sixth largest advertising and communications firm
and operates two major global networks, Publicis Worldwide and Saatchi & Saatchi
Worldwide. Publicis is currently in the process of expanding Fallon into a third
global network with regional hubs in several key countries. Publicis also has
one of the world's largest healthcare communications networks, combining Nelson
Communications with the

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healthcare activities of the Publicis and Saatchi & Saatchi networks. In
addition, through the Zenith Optimedia Group, Publicis is the world's third
largest media buying group.

     Publicis has strong positions in key markets around the world. Publicis
ranks first in Europe overall, and is among the top five advertising and
communications companies in France, Germany, the United Kingdom, the
Netherlands, Spain, Italy and Switzerland. As a result of Publicis' recent
expansion, Publicis is now among the ten largest advertising and communications
firms in the United States and Canada as well. Publicis is also well represented
in Asia, where Saatchi & Saatchi gives Publicis a significantly expanded
presence, the Middle East and Latin America. The completion of the
Publicis/Bcom3 merger, and Publicis's related partnership with Dentsu, will
further enlarge the scope and reach of Publicis's services. Publicis provides
services primarily in the following areas:

     - Traditional advertising services.  Publicis provides traditional
       advertising services through the Publicis, Saatchi & Saatchi and Fallon
       Worldwide networks. These activities accounted for approximately
       two-thirds of Publicis's total revenue in 2001.

     - Specialized agencies and marketing services.  Publicis provides
       specialized communications services such as public relations, corporate
       and financial communications, direct marketing, sales promotion,
       interactive communications, design, media buying and media sales
       (collectively referred to as "SAMS") through subsidiaries including
       Nelson Communications, Frankel, Publicis Dialog, Publicis Consultants,
       the Triangle Group and the Zenith Optimedia Group.

CLIENTS

     Publicis provides advertising and communications services to national and
multinational clients around the world. In 2001, approximately one-third of
Publicis's revenue came from globally-managed accounts (i.e., those for which
Publicis provides services in five or more countries). Publicis generated the
remaining two-thirds from clients of Publicis's subsidiaries around the world.
This client mix, Publicis believes, is advantageous in that locally-managed
clients are often more profitable and tend to be focused on the discrete markets
in which they operate, therefore diversifying Publicis's exposure to
fluctuations in general market conditions. Locally-managed clients also give
Publicis an opportunity to take advantage of, and add to, Publicis's intimate
knowledge of national and local cultures and business environments and to raise
Publicis's profile in local markets. No one client accounted for more than 6% of
Publicis's total revenue in 2001.

COMPETITION

     Publicis's principal competitors include major international advertising
and communications groups such as Omnicom Group, Inc., the Interpublic Group,
WPP Group plc and Havas Advertising, independent local advertising agencies in
markets around the world and SAMS businesses that focus on specialized areas of
communications services.

     Advertising and communications markets are generally highly competitive and
Publicis continuously competes with national and international agencies for
business. Competition may increase in the near future as a result of
multinational clients' increasing consolidation of their advertising accounts
with a very limited number of firms.

GOVERNMENTAL REGULATION

     Publicis's business is subject to government regulation in France, the
United States and elsewhere. As the owner of advertising agencies operating in
the United States which create and place print, television, radio and internet
advertisements, Publicis is subject to the U.S. Federal Trade Commission Act.
This statute regulates advertising in all media, including the internet, and
requires advertisers and advertising agencies to have substantiation for
advertising claims before disseminating advertisements. In the event that any
advertising Publicis creates is found to be false, deceptive or misleading, the
Federal Trade Commission Act could potentially subject Publicis to liability.

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     In France, media buying activities are subject to the Loi Sapin, a law
intended to require transparency in media buying transactions. Pursuant to the
Loi Sapin, an advertising agency may not purchase advertising space from media
companies and then resell the space on different terms to clients. Instead, the
agency must act exclusively as the agent of its clients when purchasing
advertising space. The Loi Sapin applies to advertising activities in France
when both the media company and the client or the advertising agency are French
or located in France. Publicis is not aware of any existing, or contemplated,
similar legislation in the other countries in which Publicis operates.

     Governmental authorities in a variety of countries have proposed
limitations on the collection and use of information regarding internet users.
In October 1998, the European Union adopted a directive that limits the
collection and use of information regarding internet users in Europe. In
addition to government activity, a number of industry and privacy advocacy
groups are considering various new, additional or different self-regulatory
standards. Because Publicis's marketing services activities rely on the
collection and use of client data, new regulations or standards imposed in this
area could have a material adverse impact on Publicis's operations.

                              DESCRIPTION OF BCOM3

GENERAL BACKGROUND

     Bcom3 is one of the world's leading advertising and marketing
communications services holding companies. Bcom3 was created through the
business combination of The Leo Group and The MacManus Group on January 31,
2000. As a result of this business combination, Bcom3 has more than 500 offices
in over 90 countries, and more than 17,000 employees. Bcom3's most significant
global agencies include Leo Burnett, D'Arcy Masius Benton & Bowles, Starcom
MediaVest Group, Manning Selvage & Lee, and Medicus Group International. Bcom3
has more than 3,000 clients.

     As a result of the business combination, Bcom3 has assembled the
complementary resources needed to serve the advertising and marketing
communications requirements of its clients around the world. Bcom3's service
offerings include creation and production of advertising; branding and brand
building (including services to help create, build, and revitalize clients'
brands); strategic media planning and buying; marketing research and
consultation; public relations; healthcare marketing and communications;
multicultural and urban marketing; direct and database marketing; interactive
and digital communications; financial and business-to-business advertising;
directory advertising; field marketing (including marketing to and through a
direct sales force); integrated merchandising and sales promotion programs
(including the planning, design, and implementation of merchandising and sales
promotions and targeted interactive campaigns); sports and event marketing;
telemarketing; new product design and development; package design; and internet
and digital media development.

     Bcom3 has a strategic relationship with Dentsu, which is the largest
full-service advertising and marketing communications services company in Japan
and throughout Asia, and the single largest advertising agency brand in the
world, in each case based on revenues. This strategic relationship is focused on
aligning with Dentsu to serve significant Dentsu clients in markets outside of
Japan and Asia, as well as on increasing Bcom3's own presence in Japan. As part
of the strategic relationship, Dentsu purchased approximately 20% of Bcom3's
common stock (measured after dilution for Bcom3's management equity incentive
plan) in March 2000 as an equity investment. Dentsu also shares certain
intellectual property and know-how with Bcom3. During 2001, Bcom3 merged its
operations in Japan with certain Dentsu operations to form Beacon
Communications. Bcom3 holds a majority interest in Beacon Communications. In
Australia, Bcom3 recently purchased certain advertising and media services
businesses from Dentsu, and combined them with its own operations.

     Bcom3 is a privately-held company, and there is no trading in its shares.
Excluding Dentsu, all of Bcom3's stockholders (a total of approximately 650 of
its current and former employees) have deposited their shares into a voting
trust, with four of its directors serving as voting trustees. In addition, all
of Bcom3's stockholders, including Dentsu, have agreed to stock transfer and
other standstill restrictions on their shares.

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DESCRIPTION OF BCOM3'S BUSINESS

     Bcom3 provides advertising and marketing communications services to its
clients around the world through such well-known global agencies as Leo Burnett,
D'Arcy Masius Benton & Bowles, Starcom MediaVest Group, Manning Selvage & Lee,
Medicus Group International and Bartle Bogle Hegarty (a 49% owned affiliate).
Bcom3 also provides such services to its clients under a number of regional or
specialized agencies, including Beacon Communications, Bromley Communications,
Buehler & Partners, Capps Digital, Cartwright Williams Direct, Chemistri,
Clarion Marketing & Communications, D'Arcy Direct, IMP, Kaplan Thaler Group,
Lapiz, The Lab, Leo Burnett Customer Group, Leo Burnett Works, Masius, Moroch
Partners, NOVO, Pangea, Vigilante, and Williams-Labadie Advertising.

     Bcom3's advertising agencies serve some of the world's leading advertisers
based on ad spending, including Allstate Insurance, Bristol-Myers Squibb,
Capital One, Diageo, Ernst & Young, Fiat, General Motors, Kellogg, Mars, Maytag,
McDonald's, Nintendo, Philip Morris, Philips, Pillsbury, Procter & Gamble and
Walt Disney. Bcom3 has long standing relationships with many of its clients,
extending back more than 25 years on average for its top 10 clients.

     Bcom3's advertising agencies have produced well-known campaigns, such as
"Look, Ma. No Cavities!," for Crest; "A Diamond is Forever," for DeBeers; "This
Bud's for You," for Anheuser Busch; "The Pause that Refreshes," for Coca-Cola;
"Reach Out and Touch Someone," for AT&T; "The Best Part of Wakin' Up," for
Folgers; and "Please Don't Squeeze the Charmin"' for Procter & Gamble. In
addition, Bcom3 has created such enduring brand icons as the Marlboro man, for
Philip Morris; Tony the Tiger, for Kellogg; the Jolly Green Giant, for
Pillsbury/Green Giant; the Pillsbury Doughboy, for Pillsbury; the Keebler elves,
for Keebler; and the Maytag repairman, for Maytag.

     Bcom3 is also a leading global provider of strategic media planning and
buying services, based on revenues. Bcom3 helps its clients plan and place their
advertising and other marketing communications using television, print, radio,
and other major media. In March 2001, Bcom3's Starcom MediaVest Group won the
consolidated media assignment from Kraft Foods with billings estimated at $900
million. The magnitude of this assignment secures its ranking among the largest
in history, following the $2.9 billion General Motors consolidated strategic
planning assignment which Starcom MediaVest Group won in July 2000. In January
2001, Ad Age Global named Starcom MediaVest Group the "Global Media Network of
the Year," and Adweek named it the "Media Company of the Year."

     Bcom3 has operations in the United States, Europe, Asia Pacific, Latin
America, Canada, the Middle East and Africa. As noted above, Bcom3 has more than
500 offices in over 90 countries, and more than 17,000 employees, approximately
67% of whom work outside the United States.

COMPETITION AND OTHER FACTORS

     The advertising and marketing communications services industry is highly
competitive. Bcom3's operating units must compete with other advertising
agencies and with other providers of marketing communications services that are
not advertising agencies in order to maintain existing client relationships and
obtain new clients.

     Competition in the advertising business depends to a large extent on the
client's and the consumer's view of the quality of an agency's "creative
product." Another important competitive consideration is an agency's ability to
serve clients, particularly large multinational clients, on a broad geographic
basis. Increasing size can limit an agency's potential for securing new
business, however, because many clients prefer not to be represented by an
agency that also represents a competitor. Also, clients frequently wish to have
different products represented by different agencies. For this reason, major
advertising and marketing communications services groups such as Bcom3 tend to
operate multiple agencies.

     Bcom3's top 20 clients accounted for 55.5% of its annual revenues in 2001
and, as a result, Bcom3 might suffer material adverse consequences if one of its
largest clients were to completely cease doing business with it. Although there
can be no assurance, Bcom3 believes there are several factors that would make
such an event unlikely. First, Bcom3 generally represents several different
brands or divisions within each of its largest

                                       140


clients, typically in a number of different geographical markets, and often
under more than one of Bcom3's own brands. Moreover, Bcom3 normally deals with
several different, independent decision makers at each client. Furthermore, as
noted above, Bcom3 has long-standing relationships with its largest clients.

     The advertising business is subject to significant government regulation,
both domestic and foreign. These regulations include specific rules,
prohibitions, media restrictions and labeling, disclosure and warning
requirements with respect to advertising directed at children; with respect to
the protection of consumer privacy; and with respect to the advertising for
certain products, such as tobacco and alcohol. Bcom3 provides services to
several clients affected by these regulations, including tobacco-related
advertising assignments for Philip Morris. Government regulators have proposed
further such restrictions from time to time, which, if adopted, may have an
adverse effect on Bcom3's advertising revenues. Bcom3's international operations
are also exposed to certain risks that affect international operations of all
kinds, such as local legislation, monetary devaluation, exchange control
restrictions, and unstable political conditions.

PROPERTIES

     Bcom3's principal place of business, located at 35 West Wacker Drive,
Chicago, IL 60601, comprises 643,823 square feet of space, which includes its
corporate headquarters. Bcom3's main telephone number is 312.220.1000. Bcom3's
office at 825 Eighth Avenue, New York, NY 10019, comprising 104,359 square feet
of space, also includes corporate offices. Bcom3 also has offices in other
principal cities in the United States and in over 90 other countries. All of
Bcom3's offices are leased, with the exception of its facilities in Colombia,
Guatemala, Mexico, Venezuela, India and Sweden. For financial accounting
purposes, Bcom3's leased corporate headquarters building in Chicago is reflected
as an asset and the related financing obligation is reflected as a liability.
See Note 15 to Bcom3's Consolidated Financial Statements.

LEGAL PROCEEDINGS

     Bcom3 is involved in various claims and lawsuits arising in the ordinary
course of business. Bcom3 does not expect any of these matters to have a
material adverse effect on its financial condition or results of operations.

                                       141


                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS FOR BCOM3

     The following discussion should be read in conjunction with the
Consolidated Financial Statements of Bcom3 and its predecessor company, The Leo
Group, and the notes thereto included elsewhere in this proxy
statement/prospectus.

OVERVIEW

  GENERAL

     Bcom3 is one of the world's leading advertising and marketing
communications services holding companies. Bcom3 was created through the
business combination of The Leo Group and The MacManus Group on January 31,
2000. Bcom3 has more than 500 offices in over 90 countries, and more than 17,000
employees. Bcom3's service offerings include creation and production of
advertising; branding and brand building; strategic media planning and buying;
marketing research and consultation; public relations; healthcare marketing and
communications; multicultural and urban marketing; direct and database
marketing; interactive and digital communications; financial and
business-to-business advertising; directory advertising; field marketing;
integrated merchandising and sales promotion programs; sports and event
marketing; telemarketing; new product design and development; package design;
and internet and digital media development. Bcom3 has operations in the United
States, Europe, Asia Pacific, Latin America, Canada, the Middle East and Africa.

  CLIENTS

     Bcom3's top 20 clients accounted for 55.5% of its annual revenues in 2001
and, as a result, Bcom3 might suffer material adverse consequences if one of its
largest clients were to completely cease doing business with it. Although there
can be no assurance, Bcom3 believes there are several factors that would make
such an event unlikely. First, Bcom3 generally represents several different
brands or divisions within each of its largest clients, typically in a number of
different geographical markets, and often under more than one of its own
agencies. Moreover, Bcom3 normally deals with several different, independent
decision makers at each such client. Furthermore, Bcom3 has long-standing
relationships with its largest clients.

  EMPLOYEES

     Bcom3 employed over 17,000 employees as of December 31, 2001, approximately
67% of whom work outside of the United States.

  REVENUES

     Revenues consist principally of fees for services and for production of
advertisements. Additionally, revenue is derived from commissions for placement
of advertisements in various media. Revenues are diversified across geographic
regions, with various sectors of the economy and types of advertising and
marketing communications services provided. In 2001 and 2000, 53.1% and 52.1%,
respectively, of revenues were derived from U.S. operations, and 29.0% and
28.3%, respectively, from operations in Europe. The remainder was divided among
the operations in Asia Pacific, Latin America, Canada, the Middle East and
Africa. In addition, Bcom3 represents clients in a variety of industries,
including consumer-packaged goods, automotive, food and beverage, financial
services, technology and healthcare. Bcom3's largest client, Procter & Gamble,
individually accounted for approximately 12.7% and 12.0% of its revenues from
providing advertising and marketing communications services for 2001 and 2000,
respectively. Bcom3's second largest customer, Philip Morris, accounted for
approximately 11.2% and 9.0% of its revenues from providing advertising and
marketing communications services for 2001 and 2000, respectively.

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RECENT DEVELOPMENTS

  SPECIAL DIVIDEND

     On February 18, 2002, Bcom3 declared a cash dividend of $.25 per share of
common stock. This dividend was paid by March 18, 2002 to holders of Bcom3's
common stock as of February 18, 2002.

  GRANT OF STOCK OPTIONS

     During February 2002, Bcom3 granted options to purchase 843,900 shares of
Class A common stock at an exercise price of $130 per share to approximately 400
employees.

RESULTS OF OPERATIONS

  2001 VS 2000

     Revenues.  For 2001, Bcom3's consolidated worldwide revenue increased 4.6%
to $1,917.3 million from $1,833.7 million in 2000, reflecting growth in both
domestic and international operations. This increase also reflects a full year
of operations in 2001 from the merger between The Leo Group and The MacManus
Group on January 31, 2000. Bcom3's domestic revenue for the year 2001 increased
6.5% to $1,017.3 million from $954.8 million in 2000. The effect of
acquisitions, net of divestitures, increased domestic revenues by 4.9%, and was
principally attributable to the effects of including one additional month of
operations of The MacManus Group. Net new business wins and higher net revenue
from existing clients accounted for the remaining 1.6% increase in domestic
revenues. Bcom3's 2001 international revenue for the year 2001 increased 2.4% to
$900.0 million from $878.9 million in 2000. The effect of acquisitions, net of
divestitures, increased international revenues by 7.5%, and was principally
attributable to the effects of including one additional month of operations of
The MacManus Group. Changes in translation of foreign currencies to the U.S.
Dollar decreased international revenue by 7.8%. This decrease was primarily
caused by the strengthening of the U.S. Dollar against various European and Asia
Pacific currencies. Net new business wins and higher net revenue from existing
clients accounted for the remaining 2.7% increase in international revenues.

     Expenses.  Operating expenses for 2001 decreased 1.0% to $1,784.0 million
from $1,801.5 million in 2000. Excluding $20.3 million of restructuring and
other special charges taken during 2001 and the $71.9 million nonrecurring
charge incurred in connection with the merger between The Leo Group and The
MacManus Group in 2000, operating expenses increased 2.0% to $1,763.8 million
from $1,729.6 million in 2000. Compensation and employee benefits increased 0.7%
to $1,142.4 million from $1,134.7 million and represented 59.6% of revenues
compared to 61.9% in 2000. The change was less than the rate of revenue growth
and was primarily attributable to a better alignment of compensation expense
with revenues. Other general expenses decreased by 3.1% to $320.6 million from
$330.8 million primarily as a result of higher post-merger integration costs
incurred in 2000. Office and related expenses increased 12.5% to $151.9 million
in 2001 from $135.0 million in 2000 primarily as a result of the inclusion of a
full year of operating results of the merger between The Leo Group and The
MacManus Group and increased rental costs incurred in 2001. Depreciation and
amortization expense increased 15.4% to $148.9 million in 2001 from $129.0
million in 2000 due to the inclusion of a full year of operating results of the
merger between The Leo Group and The MacManus Group and increased amortization
for computer software in 2001.

     As part of Bcom3's operating initiatives related to the merged operations
of The Leo Group and The MacManus Group, Bcom3 incurred $20.3 million of
restructuring and other special charges during 2001 related to the streamlining
of certain of its businesses. These charges include costs associated with
severance, fixed asset impairments, leasehold consolidations and other related
costs of $5.3 million, $3.6 million, $10.5 million and $0.9 million,
respectively.

     The 2000 results of operations included a $71.9 million nonrecurring charge
related to The Leo Group stock redemption offer, which immediately preceded the
business combination. The stock redemption was offered to employee stockholders
with loans outstanding under the Leo Burnett employee loan program to redeem a
number of shares sufficient to retire the amount of outstanding borrowings under
these loans. The

                                       143


nonrecurring charge was equal to the difference in the book value and cash to be
paid for the shares offered for redemption.

     Operating Income.  Operating income increased 314.0% to $133.3 million in
2001 from $32.2 million in 2000. Excluding $20.3 million of restructuring and
other special charges recorded during 2001 and the $71.9 million nonrecurring
charge recorded during 2000, operating income increased 47.6% to $153.6 million
for 2001 from $104.1 million for 2000.

     Other Income (Expense).  Interest income for 200l decreased 35.1% to $22.4
million from $34.5 million in 2000 as cash balances were utilized to pay down
debt and also due to reduced interest rates, particularly in the United States
where the majority of cash investments were held. Interest expense had a related
decrease of 24.9% to $44.0 million from $58.6 million in 2000 for similar
reasons. Bcom3's foreign currency loss decreased 56.7% to $1.3 million from $3.0
million for the year 2000 primarily as a result of reduced foreign exchange
exposure and greater stability between the U.S. Dollar and Bcom3's primary
trading currencies.

     Income Taxes.  Excluding the effect of the amortization of goodwill and
intangible assets of $78.3 million and the related tax benefits of $7.5 million,
the effective tax rate was 42.6% through 2001. Excluding the effect of the
amortization of goodwill and intangible assets of $71.4 million and related tax
benefits of $7.2 million and the 2000 nonrecurring charge recorded in connection
with the merger of The Leo Group and The MacManus Group of $71.9 million, the
effective tax rate through 2000 was 49.7%. The decrease in the effective tax
rate in 2001 over 2000 was a result of one-time nondeductible costs in 2000 and
a change in the source of earnings and corresponding weighting of tax rates on a
country-by-country basis.

     Minority Interest and Equity in (Loss) Income of Affiliates.  Minority
interest increased $2.7 million to $11.0 million in 2001 from $8.3 million in
2000 as a result of the reflection of the minority interest of previous equity
affiliates partially offset by increased ownership in consolidated subsidiaries.
Equity in (loss) income of affiliates decreased $4.4 million to a loss of $0.5
million in 2001 from income of $3.9 million in 2000, primarily as a result of
affiliates previously accounted for under the equity method, which are
consolidated subsidiaries in 2001, as well as increased operational losses of
certain affiliates.

  2000 VS. 1999

     Revenues.  In 2000, consolidated worldwide revenue increased 96.3% to
$1,833.7 million from $934.2 million in 1999. Of this increase $785.0 million
was attributable to the acquisition of The MacManus Group and $18.6 million of
the increase was due to other acquisitions, net of divestitures, completed
during 2000. The remaining increase of $95.9 million was due to net new business
wins and higher revenue from existing clients.

     Expenses.  Operating expenses for 2000 increased 109.8% to $1,801.5 million
from $858.6 million in 1999. Of this increase, $838.2 million was attributable
to the acquisition of The MacManus Group, including goodwill amortization of
$64.9 million and a nonrecurring charge of $71.9 million related to The Leo
Group stock redemption offer, which immediately preceded the business
combination.

     The stock redemption was offered to employee stockholders with loans
outstanding under the Leo Burnett employee loan program to redeem a number of
shares sufficient to retire the amount of outstanding borrowings under these
loans. The nonrecurring charge was equal to the difference in the book value and
cash to be paid for the shares offered for redemption.

     The remaining increase in expenses over 1999 of $104.7 million represented
$8.2 million attributable to acquisitions net of divestitures and $96.5 million
of operating expenses incurred to service new business wins and growth from
existing clients. Compensation and employee related expenses in 2000 increased
93.0% to $1,134.7 million from $587.7 million primarily due to the acquisition.
The increase was slightly lower than the rate of revenue growth. These costs
represented 61.9% of revenues compared to 62.9% in 1999. Office and related
expenses in 2000 increased 77.5% to $135.0 million from $76.1 million also
primarily due to the acquisition of The MacManus Group.

                                       144


     Operating Income.  The combination of stronger revenue growth and cost
management favorably impacted operating income.

     Other Income (Expense).  Interest income increased 336.5% to $34.5 million
in 2000 from $7.9 million in 1999 due to increased liquidity resulting from the
Dentsu investment. Interest expense increased 268.2% to $58.6 million from $15.9
million primarily due to increased levels of bank debt incurred at the time of
the merger. Significant levels of cash and debt were maintained throughout 2000
as the term-loan debt structure restricted debt retirement until 2001.

     Income Taxes.  The effective tax rate, calculated based upon the provision
for income taxes, was 1,235.9% in 2000 compared to 47.2% for the previous
period. The increase in the effective tax rate in 2000 was due to the impact of
nondeductible goodwill amortization and the nonrecurring charge.

     Minority Interest and Equity in (Loss) Income of Affiliates.  Minority
interest increased $2.9 million to $8.3 million in 2000 from $5.4 million in
1999, primarily due to lower aggregate profits at these subsidiaries. Equity in
(loss) income of affiliates increased $2.8 million to $3.9 million in 2000 from
$1.1 million in 1999 primarily as a result of the acquisition of The MacManus
Group.

LIQUIDITY AND CAPITAL RESOURCES

     Bcom3 had cash and cash equivalents of $227.7 million and $598.2 million at
December 31, 2001 and 2000, respectively. Net cash provided by Bcom3's operating
activities was $258.9 million in 2001, compared to $2.0 million in 2000,
primarily reflecting net income growth and improved working capital management
during 2001.

     Cash flows used in Bcom3's investing activities during 2001 were $154.8
million, including $75.2 million used for acquisitions net of cash acquired.
Bcom3's net expenditures for property and equipment were $83.1 million for 2001.
These expenditures primarily related to Bcom3's worldwide investment in
technology, coupled with leasehold improvements.

     Cash flows used in Bcom3's financing activities during 2001 were $466.7
million, including $9.4 million used to repay short-term debt, $11.8 million
used to pay dividends, and $452.0 million used to repay long-term debt.

     Bcom3 believes that its operating cash flow, combined with cash on hand and
access to its revolving credit facility, are sufficient to support its
foreseeable cash requirements, including dividends, capital expenditures,
acquisitions and working capital.

     During 2001, certain merger related restrictions lapsed, allowing for an
amendment to Bcom3's banking agreement to facilitate repayment of long-term
debt. On August 1, 2001, Bcom3 amended its $385.0 million term loan and $120.0
million revolving credit facility to provide for a new $450.0 million revolving
credit facility, of which $150.0 million is committed through July 2002 and
$300.0 million is committed through July 2004. No amounts were outstanding under
this revolver as of December 31, 2001.

     In addition to Bcom3's committed revolver, Bcom3 maintains relationships
with a number of banks worldwide that have extended unsecured lines of credit
totaling $275.5 million, of which $39.4 million was outstanding short-term debt
at December 31, 2001, leaving $236.1 million unused.

     As of December 31, 2001, Bcom3 had long-term debt of $15.5 million
primarily related to equipment financing and certain stockholder notes.

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DISCLOSURES ABOUT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS

     The following tables summarize Bcom3's contractual obligations and
commercial commitments at December 31, 2001, and the effect such obligations and
commitments are expected to have on Bcom3's liquidity and cash flow in future
periods:



                                                                     PAYMENTS DUE BY PERIOD
                                 ----------------------------------------------------------------------------------------------
                                  TOTAL     DUE IN 2002   DUE IN 2003    DUE IN 2004     DUE IN 2005   DUE IN 2006   THEREAFTER
                                 --------   -----------   -----------   --------------   -----------   -----------   ----------
                                                                         (IN THOUSANDS)
                                                                                                
Contractual Obligations
  Long-term debt...............  $  8,327    $  2,211      $  5,847        $    10         $     9       $    26      $    224
  Capital lease obligations....     7,139       3,805         3,204            115              15            --            --
  Operating leases.............   629,753      92,423        84,464         72,819          66,629        63,027       250,391
  Sale-leaseback transaction...   125,307      10,341        10,600         10,865          10,703        10,970        71,828
  Other long-term
    obligations(1).............        --          --            --             --              --            --            --
                                 --------    --------      --------        -------         -------       -------      --------
    Total contractual cash.....  $770,526    $108,780      $104,115        $83,809         $77,356       $74,023      $322,443
                                 ========    ========      ========        =======         =======       =======      ========




                                                           AMOUNT OF COMMITMENT EXPIRATION PER PERIOD
                                 ----------------------------------------------------------------------------------------------
                                  TOTAL     DUE IN 2002   DUE IN 2003    DUE IN 2004     DUE IN 2005   DUE IN 2006   THEREAFTER
                                 --------   -----------   -----------   --------------   -----------   -----------   ----------
                                                                         (IN THOUSANDS)
                                                                                                
Other commercial commitments
  Committed revolver...........  $450,000    $150,000       $   --         $300,000         $  --         $  --        $  --
  Lines of credit..............    39,393      39,393           --               --            --            --           --
  Standby letters of credit....     8,889       6,878        2,011               --            --            --           --
  Guarantees...................    19,252      19,252           --               --            --            --           --
                                 --------    --------       ------         --------         -----         -----        -----
    Total commercial
      commitments..............  $517,534    $215,523       $2,011         $300,000         $  --         $  --        $  --
                                 ========    ========       ======         ========         =====         =====        =====


---------------

(1) Bcom3's acquisition agreements are generally structured to defer a portion
    of the purchase price to future periods. Future payments are contingent on
    the acquired company achieving revenue and/or profitability targets. The
    amount of these payments are reflected in Bcom3's financial statements when
    they become fixed and determinable at certain milestone dates. At this time,
    these payments are neither fixed nor determinable and have not been included
    in this table. Based on management's estimates of future earnings, the
    estimated amount of these payments are not expected to have a material
    impact on Bcom3's future liquidity.

CRITICAL ACCOUNTING POLICIES

     Bcom3's consolidated financial statements are prepared in accordance with
accounting principles generally accepted in the United States. The process of
preparing financial statements in conformity with U.S. GAAP requires the use of
estimates and assumptions regarding certain types of assets, liabilities and
expenses. Bcom3 believes that of its Significant Accounting Policies (see Note 2
to Bcom3's Consolidated Financial Statements included elsewhere in this proxy
statement/prospectus), the following may involve a higher degree of judgment and
complexity.

  ALLOWANCE FOR DOUBTFUL ACCOUNTS

     Accounts receivable are presented net of Bcom3's allowance for doubtful
accounts. The allowance for doubtful accounts is determined through a specific
identification process whereby management assesses the collectability of
receivables based in part on the financial condition of the client.

                                       146


  PROPERTY AND EQUIPMENT AND INTANGIBLES

     Bcom3 depreciates property and equipment and amortizes intangibles over
their useful lives. Assets are reviewed for impairment whenever events or
changes in circumstances indicate that the carrying amount of an asset may not
be recoverable.

  FOREIGN CURRENCY TRANSLATION

     Bcom3's consolidated financial statements are prepared in accordance with
the requirements of SFAS No. 52, "Foreign Currency Translation." Assets and
liabilities of Bcom3's foreign subsidiaries, other than those located in highly
inflationary countries, are translated at current exchange rates, while income
and expense are translated at average rates for the period. For entities in
highly inflationary countries, a combination of current and historical rates is
used to determine foreign currency gains and losses resulting from financial
statement translation. Resulting translation gains and losses are reported as a
component of stockholder's equity, except for those associated with highly
inflationary countries, which are reported directly in the consolidated
statements of operations. Certain of Bcom3's intercompany loans with
international subsidiaries are of a long-term investment nature since settlement
is not planned or anticipated in the foreseeable future. Accordingly, related
gains or losses are reported and accumulated in the same manner as currency
translation adjustments. Foreign currency transaction gains and losses are
included in the determination of net income.

  LOSS LEASE PROVISIONS

     Bcom3 will record a loss lease provision when it decides to abandon or
sublet rented office space. This provision will be equal to the lesser of the
difference between Bcom3's rent expense per the lease agreement less any
expected sublease income to be received during the remaining term of the lease
or any penalties which result from lease cancellation. Bcom3 will also evaluate
the realizability of any leasehold improvements associated with the space and
record a provision if it will not be able to recover its remaining book value
through sublease income.

  DEFERRED TAXES

     Bcom3 records a valuation allowance to reduce its deferred tax assets to
the amount that is likely to be realized. Bcom3 considers future taxable income
and ongoing tax planning strategies in assessing the required valuation
allowance. If Bcom3's future realizable deferred tax assets are in excess of its
net recorded amount, Bcom3 would increase deferred tax assets with a
corresponding increase to net income in such period. If Bcom3's future
realizable deferred tax assets are less than its net recorded amount, Bcom3
would reduce deferred tax assets with a corresponding reduction to net income in
such period.

  USE OF ESTIMATES

     The process of preparing financial statements in conformity with generally
accepted accounting principles requires the use of estimates and assumptions
regarding certain types of assets, liabilities and expenses. Such estimates
primarily relate to unsettled transactions and events as of the date of the
financial statements. Accordingly, upon settlement, actual results may differ
from estimated amounts.

RECENT ACCOUNTING PRINCIPLES

     Several new accounting principles have been adopted during the year. Bcom3
has included a summary with the related impact on Bcom3's results of operations
in Note 2 to Bcom3's Consolidated Financial Statements included elsewhere in
this proxy statement/prospectus.

RELATED PARTY TRANSACTIONS

     In January 2000, before the business combination in which Bcom3 was formed,
a subsidiary of The MacManus Group sold a portion of its shareholdings in a
majority-owned subsidiary called Novo MediaGroup

                                       147


to 25 managers of The MacManus Group and its operating units (including Messrs.
Bostock and Brown), in return for consideration consisting of cash and
non-recourse promissory notes. In March 2001, Bcom3 notified all of these
managers that it was offering to rescind the original transaction, in order to
regain majority ownership and control of Novo MediaGroup, and also in order to
avoid certain potential disputes with the managers. All 25 of the managers
accepted Bcom3's rescission offer, with the result that Bcom3 refunded each
manager's original cash consideration and cancelled his or her promissory note.
Messrs. Bostock and Brown received cash refunds in the respective amounts of
$1,152,500 and $1,150,195, and Bcom3 cancelled their promissory notes in the
respective principal amounts of $1,152,500 and $1,154,805. For all 25 managers
as a group, the total cash refunded was $10,733,595, and the total principal
amount of the cancelled notes was $10,738,655.

CONVERSION TO THE EURO

     On January 1, 1999, certain member countries of the European Union
established fixed conversion rates between their existing currencies and the
European Union's common currency, the euro. Bcom3 conducts business in member
countries. The transition period for the introduction of the euro is between
January 1, 1999 and June 30, 2002. Bcom3 is addressing the issues involved with
the introduction of the euro. The major important issues facing us include:
converting information technology systems, negotiating and amending contracts
and processing tax and accounting records.

     Based upon progress to date, Bcom3 believes that the use of the euro will
not have a detrimental impact on the manner in which Bcom3 conducts its business
affairs and process its business and accounting records. Accordingly, conversion
to the euro has not had, and is not expected to have, a material effect on
Bcom3's financial condition or results of operations.

                    QUANTITATIVE AND QUALITATIVE DISCLOSURES
                          ABOUT MARKET RISK FOR BCOM3

     Bcom3's policy is to use financial instruments to manage risk consistent
with its business plans and prudent practices. The risk inherent in Bcom3's
market risk sensitive instruments and positions is the potential loss arising
from adverse changes in interest rates and foreign currency exchange rates as
discussed below. Bcom3's senior management actively participates as a risk
oversight function to ensure compliance with corporate policies and prudent risk
management practices are adhered to.

     Bcom3 periodically purchases derivative financial instruments as part of
managing exposures to currency exchange and market interest rates. Derivative
financial instruments are subject to market and counterparty risk. Market risk
is the potential for loss resulting from changes in market conditions. Since it
is Bcom3's practice that derivative instruments are only used to hedge specific
exposures of like amount and duration, the potential negative impact on future
earnings due to market risk is immaterial. Counterparty risk arises from the
inability of a counterparty to meet its obligations. To mitigate counterparty
risk, Bcom3 enters into derivative contracts with major financial institutions
that have credit ratings at least equal to Bcom3's own. Gains and losses on
hedging derivatives are equal to and offset the hedged positions.

INTEREST RATES

     Bcom3 is subject to the risk of fluctuating interest rates in the normal
course of business. Bcom3's policy is to manage its interest rate exposure
through the use of fixed rate debt, floating rate debt placed in staggered
maturities and interest rate swaps. Bcom3 does not use financial instruments to
speculate in interest rates. At December 31, 2001, Bcom3 had no interest rate
swaps outstanding. Assuming gross indebtedness at December 31, 2001 was carried
throughout the entire year, a hypothetical 10% change in market interest rates
would result in a $0.2 million change in the annual interest costs related to
the floating rate debt. Conversely, the same hypothetical change in interest
rate applied to floating rate cash and marketable securities at December 31,
2001 would result in a $0.9 million change in interest income over the course of
a year.

                                       148


INTERNATIONAL OPERATIONS

     Bcom3's results of operations are subject to the risk of currency exchange
rate fluctuations related to its international operations. This economic risk is
generally limited to the net income of the operations as the revenue and
expenses of the operations are generally denominated in the same currency.
Bcom3's major international markets are the United Kingdom, euro currency
countries, China/Hong Kong, Mexico, Brazil, Canada and Japan. While Bcom3 does
not hedge the net income of its international operations, in some cases Bcom3
enters into hedging transactions to mitigate the risk of adverse currency
exchange on certain cross border transactions such as intercompany settlements.
At December 31, 2001, Bcom3 had open forward foreign currency contracts for
approximately $11.0 million to hedge certain intercompany obligations. It is not
Bcom3's policy to use derivatives to hedge the net investment positions in its
international subsidiaries.

     Investing in non-U.S. countries involves certain risks. As currencies
fluctuate against the U.S. Dollar, there is a corresponding change in Bcom3's
investment value in terms of the U.S. Dollar. Such change is reflected as an
increase or decrease in comprehensive income, a separate component of
stockholder's equity. Net foreign currency devaluations have reduced the
reported amount of total stockholder's equity by $9.1 million as of December 31,
2001.

     Bcom3 cannot predict foreign currency exchange rate movements, and
therefore cannot predict the impact of such movements on its financial
condition, results of operations and net cash flows.

                                       149


              SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                              MANAGEMENT OF BCOM3

     As of April 30, 2002, Bcom3 had outstanding 15,289,804 shares of Class A
common stock, par value $0.01 per share, and 4,284,873 shares of Class B common
stock, par value $0.01 per share. See "Description of Capital Stock of Bcom3."

     The following table contains information regarding the beneficial ownership
of Bcom3's common stock as of February 28, 2002 by: (1) each person or entity
whom Bcom3 knows to be a beneficial owner of more than 5% of its common stock;
(2) each member of the Bcom3 board; (3) each of Bcom3's executive officers; and
(4) all of Bcom3's directors and executive officers as a group.



                                                               NUMBER OF
                                                                 SHARES       PERCENTAGE
                                                              BENEFICIALLY   BENEFICIALLY
NAME OF BENEFICIAL OWNER(1)                                     OWNED(2)        OWNED
---------------------------                                   ------------   ------------
                                                                       
Dentsu Inc.(3)..............................................    4,284,873        21.89%
Roger A. Haupt(4)...........................................   15,289,804        78.11%
Roy J. Bostock(4)...........................................   15,289,804        78.11%
Richard B. Fizdale(4).......................................   15,289,804        78.11%
Craig D. Brown(4)...........................................   15,289,804        78.11%
Eileen A. Kamerick..........................................           --           --
Christian E. Kimball........................................            *            *
Elizabeth L. Reeves.........................................           --           --
Fumio Oshima................................................           --           --
Naoki Kobuse................................................           --           --
All directors and executive officers as a group
  (9 persons)...............................................   19,574,677       100.00%


---------------

 *  Less than 1% beneficial ownership

(1) The business address of Dentsu is 1-11, Tsukiji, Chuo-ku, Tokyo 104-8426,
    Japan. The business address of Messrs. Oshima and Kobuse is c/o Dentsu at
    the above address. The business address of Mmes. and Messrs. Haupt, Bostock,
    Fizdale, Brown, Kamerick, Kimball, and Reeves is c/o Bcom3 Group, Inc.,
    35 West Wacker Drive, Chicago, IL 60601.

(2) As used in this table, a beneficial owner of a security includes any person
    who, directly or indirectly, through contract, arrangement, understanding,
    relationship, or otherwise has or shares (a) the power to vote, or direct
    the voting of, that security or (b) investing power which includes the power
    to dispose, or to direct the disposition of, that security. In addition, a
    person is deemed to be the beneficial owner of a security if that person has
    the right to acquire beneficial ownership of that security within 60 days of
    February 28, 2002. Except as otherwise noted, the persons and entity listed
    in this table have sole voting and investment power with respect to all of
    the shares of common stock owned by them.

(3) Dentsu holds all of the outstanding Class B common stock.

(4) Messrs. Haupt, Bostock, Fizdale, and Brown, in their respective capacities
    as the voting trustees under the voting trust agreement, share voting power
    over all of Bcom3's outstanding Class A common stock. See "Description of
    Capital Stock of Bcom3 -- Voting Trust Agreement." Messrs. Haupt, Bostock,
    Fizdale, and Brown disclaim beneficial ownership with respect to all but
    1,816,622 shares of such Class A common stock in the aggregate.

                                       150


                     DESCRIPTION OF CAPITAL STOCK OF BCOM3

     The following description of Bcom3's capital stock does not purport to be
complete is subject to and qualified in its entirety by Bcom3's certificate of
incorporation, bylaws, the form of stock purchase agreement and the form of
voting trust agreement, copies of which have been filed with the SEC, and the
laws of the State of Delaware.

     PLEASE NOTE THAT THE INFORMATION SET FORTH BELOW DESCRIBES BCOM3 CAPITAL
STOCK AS IT EXISTS ON THE DATE OF THIS PROXY STATEMENT/PROSPECTUS. IF THE MERGER
WITH PUBLICIS IS COMPLETED, BCOM3 STOCKHOLDERS WILL CEASE TO HOLD BCOM3 SHARES
AND WILL INSTEAD HOLD THE PUBLICIS SECURITIES ISSUED AS MERGER CONSIDERATION AS
DESCRIBED IN THIS DOCUMENT. SEE "COMPARATIVE RIGHTS OF PUBLICIS SHAREHOLDERS AND
BCOM3 STOCKHOLDERS." IN ADDITION, IN CONNECTION WITH THE MERGERS, THE VOTING
TRUST AGREEMENT WILL BE TERMINATED AND CERTAIN CHANGES WILL BE MADE TO THE STOCK
PURCHASE AGREEMENT. SEE "-- CHANGES IN CONNECTION WITH THE MERGERS" BELOW.

CERTIFICATE OF INCORPORATION AND BYLAWS

  AUTHORIZED CAPITAL STOCK

     Bcom3's certificate of incorporation authorizes Bcom3 to issue up to
50,000,000 shares of common stock, consisting of 40,000,000 shares of Class A
common stock and 10,000,000 shares of Class B common stock. The outstanding
shares of common stock are duly authorized, validly issued, fully paid, and
nonassessable.

  VOTING RIGHTS

     Holders of common stock will generally be entitled to one vote per share on
all matters that Bcom3 submits to a vote of stockholders; provided, however,
that holders of Class B common stock, voting as a separate class, will have the
right to approve certain amendments to Bcom3's certificate of incorporation that
would adversely affect them as a class. In addition, so long as the outstanding
Class B common stock comprises at least 15% of Bcom3's total common stock,
holders of Class B common stock, voting as a separate class, will have the right
to elect, remove, and replace two of Bcom3's six directors (or, if Bcom3 ever
has more than six directors, then one third of its directors rounded up to the
next whole number). Alternatively, if the outstanding Class B common stock ever
comes to comprise less than 15%, but still comprises at least 5%, of Bcom3's
total common stock, then holders of Class B common stock, voting as a separate
class, will have the right to elect, remove, and replace one of Bcom3's six
directors (or, if Bcom3 ever has more than six directors, then one-sixth of its
directors rounded up to the next whole number). In any event, holders of Class A
common stock, voting as a separate class, will have the right to elect, remove,
or replace all of Bcom3's other directors. Currently, all outstanding shares of
Class B common stock are owned by Dentsu, and the Class B common stock
represents approximately 22% of Bcom3's outstanding common stock in total.

     Bcom3's certificate of incorporation provides that its stockholders (and
therefore, given the voting trust agreement, the voting trustees) will have the
right to elect, remove, and replace specified corporate officers. See "-- Voting
Trust Agreement" below.

  OTHER RIGHTS

     Holders of common stock are entitled to share equally, without regard to
class, in any dividend declared by the Bcom3 board; provided that, in the event
of a dividend payable in additional shares of common stock, holders of Class A
common stock will be entitled to receive additional shares of Class A common
stock and holders of Class B common stock will be entitled to receive additional
shares of Class B common stock. Holders of common stock are also entitled to
share equally, without regard to class, in all assets available for distribution
to stockholders upon dissolution, liquidation, or winding up. Except for Dentsu,
which has certain contractual preemptive rights, no holder of common stock has
any preemptive right to subscribe for any common stock or other securities that
Bcom3 may choose to issue or sell. Bcom3 will not subdivide or

                                       151


combine the outstanding shares of either the Class A common stock or the Class B
common stock without subdividing or combining the outstanding shares of the
other class.

     Holders of Class B common stock have the right to convert their shares of
Class B common stock into an equal number of shares of Class A common stock at
any time.

STOCK PURCHASE AGREEMENT

     Because Bcom3 is a privately-held company, it is Bcom3's general policy
that only employees of Bcom3 and its various subsidiaries may acquire shares of
its Class A common stock. All such persons who have acquired shares of Bcom3's
Class A common stock have also become a party to the stock purchase agreement.
Bcom3's stock purchase agreement contains stock transfer restrictions and stock
repurchase provisions, as well as restrictive covenants regarding
noncompetition, nonsolicitation and confidentiality, all as described below.

  RESTRICTIONS ON TRANSFER OF SHARES

     Under the stock purchase agreement, a stockholder may only transfer his or
her shares with Bcom3's prior written consent, which Bcom3 will normally grant
only for a transfer by the stockholder:

     - to members of the stockholder's family, to a family limited partnership
       or limited liability company, to a trust for the benefit of the
       stockholder and his or her family members, or to a charitable trust; or

     - to the stockholder's heirs and legatees upon the stockholder's death;

     - provided, in each instance, that the transferee agrees to be bound by the
       terms of the stock purchase agreement.

     Any other transfer of any shares, or any interest in any shares, whether
voluntarily or involuntarily made, is strictly prohibited. Prohibited transfers
include transfers by way of sale, gift, or other disposition; by way of pledge,
hypothecation, or the creation of a security interest; by way of attachment,
levy, or lien; in connection with insolvency; in connection with a divorce,
decree of separate maintenance, or any other arrangement for the adjustment of
marital rights; into, or out of, joint tenancy, tenancy in common, or tenancy by
virtue of community property or similar rights; to any trustee, receiver,
administrator, executor, custodian, or guardian of an estate or property; or
into any trust, or in any other manner so as to create a separation of the
ownership of the shares into legal interests and beneficial interests.

  REPURCHASE OF SHARES

     Under the stock purchase agreement, if a stockholder ceases to serve as an
employee, then as a general rule Bcom3 will repurchase all of his or her shares,
effective as of the date of his or her departure, at their then "Per Share Book
Value." See "-- Determination of Per Share Book Value" below.

     If a stockholder is an employee of one of Bcom3's operating units, and
Bcom3 sells or otherwise divest itself of that operating unit, then the
stockholder will no longer be considered Bcom3's employee, generally with the
same consequences as if he or she had been discharged without cause (as
described below).

     There is a special rule, however, if the stockholder ceases to serve as an
employee under the following circumstances:

     - by reason of his or her death or "Permanent Disability";

     - by reason of his or her discharge without "Cause"; or

     - on terms that Bcom3, in its discretion, acknowledge in writing constitute
       an "Agreed Separation."

     If this special rule applies, then the former employee is entitled to
become a continuing stockholder, and retain his or her shares for a holding
period of up to ten years after his or her departure. At the end of this holding
period, Bcom3 will repurchase all of his or her shares at their then Per Share
Book Value.

                                       152


     If the continuing stockholder breaches any applicable noncompete,
nonsolicitation, confidentiality, or other restrictive covenant during the
relevant post-employment period, however, Bcom3 may elect to repurchase his or
her shares immediately at their then Per Share Book Value. See "-- Restrictive
Covenants" below.

     Conversely, at any time during the ten-year holding period, the continuing
stockholder may elect to require Bcom3 to repurchase his or her shares by
delivering written notice to Bcom3. In the event the continuing stockholder
gives such notice, Bcom3 is required to repurchase his or her shares on the last
day of the fiscal year in which Bcom3 receives such written notice, or on such
earlier date as Bcom3 may select, at the then Per Share Book Value of such
shares.

     The stock purchase agreement also grants Bcom3 an option to repurchase a
stockholder's shares immediately, at their Per Share Book Value, if the
stockholder becomes "Insolvent," or if he or she makes or attempts to make a
prohibited transfer of his or her shares (see "-- Restrictions on Transfer of
Shares" above) or if he or she breaches any applicable noncompete,
nonsolicitation, confidentiality or other restrictive covenant (see
"-- Restrictive Covenants" below).

  DETERMINATION OF PER SHARE BOOK VALUE

     Under the stock purchase agreement, the Per Share Book Value for shares as
of any date will generally be equal to the sum of:

          (1) the amounts determined as of January 31, 2000 under the stock
     purchase agreements then in place with respect to the former stockholders
     of The Leo Group and The MacManus Group (or, in the case of shares acquired
     after January 31, 2000, the original purchase price the stockholder paid
     for such shares); plus or minus

          (2) Bcom3's consolidated net income (or loss) per share of common
     stock from January 31, 2000 (or, in the case of shares acquired after
     January 31, 2000, from the acquisition date) through the applicable
     determination date.

     For purposes of this formula, consolidated net income (or loss) will be
reduced by dividends, and adjusted to eliminate changes due to non-recurring
items (net of taxes), changes arising from the application of purchase
accounting to the January 2000 business combination transactions, and changes
arising from Bcom3's issuance or repurchase of equity at prices other than book
value. Changes in book value during any period of less than one year will be
determined by proration (or by applying such other method as Bcom3 may select).

     The Per Share Book Values as of December 31, 2001 were (1) $26.30 for
shares of common stock that the former stockholders of The Leo Group acquired on
January 31, 2000 and (2) $7.38 for shares of common stock that the former
stockholders of The MacManus Group acquired on January 31, 2000. In each case,
the Per Share Book Value has increased by $3.75 per share over the twelve months
ended December 31, 2001. The corresponding Per Share Book Values as of December
31, 2000 were (1) $22.55 for the shares of common stock that the former
stockholders of The Leo Group acquired in the business combination and (2) $3.63
for the shares of common stock that the former stockholders of The MacManus
Group acquired in the business combination.

  PAYMENT OF THE REPURCHASE PRICE

     The stock purchase agreement permits Bcom3 to pay the repurchase price for
shares in four equal annual installments, together with interest. If, in any
fiscal year, several former stockholders are entitled to receive such
installment payments, and the total amount of all payments due to former
stockholders would exceed 50% of Bcom3's consolidated net income for that year,
then Bcom3 may reduce the amount paid to each former stockholder during the year
accordingly. The right of former stockholders to receive payment for shares that
Bcom3 has repurchased is also subordinate to claims by the government for taxes
due and claims of Bcom3's trade creditors, bank lenders, and other creditors.

                                       153


  EFFECT OF A MERGER OR CONSOLIDATION

     The stock purchase agreement provides that, in the event of a merger or
consolidation involving Bcom3, payment to a stockholder of the Per Share Book
Value of his or her shares shall be deemed to constitute payment of the fair
market value of such shares for the purpose of the stockholder's statutory
appraisal rights.

  RESTRICTIVE COVENANTS

     The stock purchase agreement contains noncompete, nonsolicitation,
confidentiality, and other restrictive covenants, which are applicable to
Bcom3's stockholders and their successors and assigns while they are employees
of Bcom3 and its various subsidiaries, and also for various specified or
indefinite periods thereafter should they cease to be Bcom3's employees.

VOTING TRUST AGREEMENT

  GENERAL

     Because Bcom3 is a privately held company, it is Bcom3's general policy
that only employees of Bcom3 and its various subsidiaries may acquire shares of
its Class A common stock. Any such person who is to acquire shares of Bcom3's
Class A common stock must also become a party to its voting trust agreement.

     Pursuant to the voting trust agreement, all of the holders of Bcom3's Class
A common stock have deposited their shares into a voting trust, with Roger
Haupt, Roy Bostock, Richard Fizdale, and Craig Brown as the voting trustees, all
as described below.

  VOTING RIGHTS

     The voting trustees have the right to vote all of the shares of common
stock held by the voting trust whenever a vote of Bcom3's stockholders is
required; provided, however, that Bcom3's individual stockholders have the right
to direct the voting of their shares by the voting trustees with respect to any
proposal regarding a merger, consolidation, or dissolution of Bcom3 or any
proposal to sell all, or substantially all, of its assets. The affirmative vote
of a majority of the voting trustees is required to take action under the voting
trust agreement. The voting trustees may also take action by unanimous written
consent.

     Although Bcom3's individual stockholders generally do not have any right to
vote their shares of common stock while such shares are deposited in the voting
trust, such stockholders retain the economic ownership of their shares
(including the right to receive any dividends in respect of their shares).

  VOTING TRUSTEES

     Currently, Messrs. Haupt, Bostock, Fizdale, and Brown serve as the voting
trustees, and each will serve until the earliest to occur of his death,
voluntary resignation, permanent disability, or removal by the unanimous vote of
the other three voting trustees. Messrs. Haupt and Fizdale are "paired" under
the voting trust agreement, so that if either of them ceases to serve as a
voting trustee, the other will have the right to appoint a successor voting
trustee. Similarly, if either Mr. Bostock or Mr. Brown ceases to serve as a
voting trustee, the other will have the right to appoint a successor voting
trustee. If both Messrs. Haupt and Fizdale, on the one hand, or Messrs. Bostock
and Brown, on the other hand, cease to serve as voting trustees, and no
successors have been appointed as described above, then their successors will be
selected by a panel of former stockholders of The Leo Group, in the case of
Messrs. Haupt and Fizdale, or of The MacManus Group, in the case of Messrs.
Bostock and Brown.

  DURATION

     The voting trust agreement has an unlimited duration; provided, however,
that the voting trust agreement may be terminated at any time, either by the
action of 75% of the voting trustees or by the action of the beneficial owners
of at least 75% of the shares of common stock held by the voting trust.

                                       154


  AMENDMENTS

     The voting trust agreement may be amended by the action of 75% of the
voting trustees, other than those sections of the voting trust agreement
relating to the pass-through of dividends and the right of the beneficial owners
to direct voting on a merger, consolidation, or dissolution of Bcom3 or a sale
of all, or substantially all, of Bcom3's assets. See "-- General" and "-- Voting
Rights" above. The beneficial owners of at least 75% of the shares of common
stock held by the voting trust also have the right to amend the voting trust
agreement.

  BOARD OF DIRECTORS

     The voting trust agreement requires the voting trustees to vote all shares
of common stock held by the voting trust in order to:

     - set the size of the Bcom3 Board at six members; and

     - elect as directors Messrs. Haupt, Bostock, Fizdale, and Brown.

     Dentsu currently has the right to elect, remove, and replace the other two
members of the Bcom3 Board.

     In the event Mr. Haupt or Mr. Fizdale dies, voluntarily resigns from the
Bcom3 board, becomes permanently disabled, or is removed by the unanimous vote
of the three other voting trustees, the voting trustees shall elect as a new
director another individual to be designated by Messrs. Haupt and Fizdale, to
the extent each remains a voting trustee.

     In the event Mr. Bostock or Mr. Brown dies, voluntarily resigns from the
Bcom3 Board, becomes permanently disabled, or is removed by the unanimous vote
of the three other voting trustees, the voting trustees shall elect as a new
director another individual designated by Messrs. Bostock and Brown, to the
extent each remains a voting trustee.

     The voting trust agreement also provides that all actions of the Bcom3
Board shall require the affirmative vote of both (1) a majority of all six
directors and (2) a majority of the four directors who have been elected by the
voting trustees, considered as a single group for this purpose.

  MANAGEMENT

     Bcom3's certificate of incorporation provides that its stockholders (rather
than the Bcom3 board) have the right to elect, remove, and replace specified
corporate officers.

     The voting trust agreement provides that 75% of Bcom3's voting trustees
have the power to vote all shares of common stock held by the voting trust in
order to elect, remove, and replace Bcom3's Chairman, Vice Chairman, Chief
Executive Officer, President, Chief Operating Officer, Chief Administrative
Officer, and Secretary.

CHANGES IN CONNECTION WITH THE MERGERS

     In connection with the mergers, the following changes will occur with
respect to the voting trust agreement and the stock purchase agreement:

     - the voting trustees will terminate the voting trust agreement and the
       voting trust immediately prior to the mergers; and

     - it is anticipated that Bcom3 will unilaterally and irrevocably waive any
       rights it may have under the stock purchase agreement to repurchase the
       Publicis securities issued to Bcom3 Class A stockholders in the
       Publicis/Bcom3 merger.

                                       155


                  COMPARATIVE RIGHTS OF PUBLICIS SHAREHOLDERS
                             AND BCOM3 STOCKHOLDERS

     As a result of the mergers, holders of Bcom3 common stock will receive
ordinary shares of Publicis, a societe anonyme a directoire et conseil de
surveillance (a limited liability company with management board and supervisory
board) organized under the laws of France. The following is a summary comparison
of the material differences between the rights of a holder of Bcom3 common stock
and a holder of Publicis ordinary shares arising from the differences between
the corporate laws of France and of Delaware, certain instruments and agreements
governing the rights of holders of Publicis ordinary shares and Bcom3 common
stock, respectively, and the securities laws and regulations governing Publicis
and Bcom3. For information as to where the Publicis statuts, the certificate of
incorporation and bylaws of Bcom3 and the agreements governing the rights of
holders of Bcom3 common stock may be obtained, see "Where You Can Find More
Information." Holders of shares of Bcom3 common stock are encouraged to obtain
and read these documents.

     The following discussion addresses Dentsu's rights under the applicable
documents at its current ownership level (i.e., at least 15% of the total number
of shares of outstanding shares of common stock of Bcom3).



               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                  AUTHORIZED CAPITAL STOCK

     Bcom3's certificate of incorporation           Publicis's statuts provide that the
authorizes 40,000,000 shares of Bcom3 Class     share capital of Publicis as of January 9,
A common stock and 10,000,000 shares of         2002 was E55,839,998.40 divided into
Bcom3 Class B common stock, each having a       139,599,996 shares, with a nominal value of
par value of $0.01 per share. Pursuant to       E0.40 per share. As of April 30, 2002,
the terms of the Investment Agreement with      Publicis's share capital was E55.912.739.60,
Dentsu, no shares of Class B common stock       represented by 139,781,849 shares of E0.40
may be issued to any party other than           each.
Dentsu.

      SIZE OF BCOM3 BOARD OF DIRECTORS AND PUBLICIS SUPERVISORY BOARD; TERM OF OFFICE

     Bcom3's certificate of incorporation       MANAGEMENT BOARD
provides that the board of directors must
consist of at least six directors, and its          Publicis's statuts provide that its
bylaws provide that the board of directors      management board must be composed of no
shall consist of not more than 15 members.      fewer than two but no more than five
Bcom3's certificate of incorporation also       directors. Publicis's management board
provides that the holders of a plurality of     currently has four members. Pursuant to the
the shares of Class B common stock are          French Commercial Code and subject to
entitled to elect two members of the board      approval of Publicis's shareholders, such
of directors, and that the directors to be      number may be increased to seven members.
elected by the holders of Class A common        Members of the management board serve for
stock at each meeting held to elect such        four-year terms.
directors will be Richard Fizdale, Roger
Haupt, Roy Bostock and Craig Brown.             SUPERVISORY BOARD

    The board of directors currently                Publicis's statuts provide that its
consists of six members. In the event that      supervisory board must be composed of no
the size of the board of directors is           fewer than three but no more than 18
increased in accordance with Bcom3's bylaws,    directors. Publicis's supervisory board
the holders of a plurality of the shares of     currently consists of 13 members.
Class B common stock shall have the right to
elect a number of directors equal to                Directors on Publicis's supervisory
one-third of the total size of the board,       board serve for six-year terms. The French
and a special election shall immediately        Commercial Code provides that directors may
thereafter be held to elect such additional     be re-elected for an unlimited number of
directors as are necessary to fill the          additional terms.
vacant


                                       156




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
board positions to which the holders of
Class B common stock are entitled.

    Subject to the foregoing provisions,
directors on Bcom3's board serve for
one-year terms, or until such director's
successor is elected and qualified or until
their earlier death, disability, resignation
or removal, except that the directors
elected by holders of Class B common stock
may be removed by the holders of a majority
of the outstanding shares of Class B common
stock at any time, with or without cause.
Each director may serve an unlimited number
of terms.

                        NOMINATION, ELECTION AND REMOVAL OF OFFICERS

     Pursuant to the terms of the voting            Pursuant to the French Commercial Code,
trust agreement, 75% or more of the voting      the duties of the executive officers, such
trustees then in office may vote all shares     as the chief executive officer or the chief
of common stock to elect or remove any of       financial officer in a societe anonyme with
the Chairman of the board, the Vice Chairman    directoire and conseil de surveillance
of the board, the Chief Executive Officer,      (management board and supervisory board) are
the President, the Chief Operating Officer,     exercised by the members of the management
the Chief Administrative Officer, and the       board. The nomination, election and removal
Secretary.                                      of the management board members are
                                                described below.
    These officers are elected annually by
the voting trustees at the annual meeting,          Any other manager of the company is an
provided that no Chief Executive Officer may    employee of Publicis appointed in such
be appointed without Dentsu's prior             capacity by the management board and subject
approval. An officer elected shall serve        to all applicable employment laws and
until the following annual meeting of           employment contracts. Publicis's statuts
stockholders. Any officer elected by the        provide that in addition to appointing and
voting trustees may be removed with or          removing all managers, deputy managers or
without cause, provided that the Chief          other officers, the management board
Executive Officer may not be removed from       determines their functions; compensation
office without Dentsu's prior approval.         including salaries and bonuses; and the
                                                other conditions of their employment or
                                                retirement, by agreement or otherwise.


                            NOMINATION AND ELECTION OF DIRECTORS

     Bcom3's certificate of incorporation       MANAGEMENT BOARD
provides that the directors to be elected by
the holders of Class A common stock at each         Publicis's supervisory board nominates
meeting held to elect such directors will be    candidates for election or re-election to
Messrs. Fizdale, Haupt, Bostock and Brown.      the management board. The supervisory board
Pursuant to the terms of the voting trust       must also nominate a chairman of the
agreement, none of Messrs. Fizdale, Haupt,      management board.
Bostock and Brown may be removed from
office, except by the vote of three out of      SUPERVISORY BOARD
the four voting trustees. See "Description
of Capital Stock of Bcom3 -- Voting Trust           Publicis's supervisory board members are
Agreement." In the event Mr. Haupt or Mr.       elected by its shareholders at an ordinary
Fizdale dies, voluntarily resigns from the      shareholders' meeting. Supervisory board
board of directors, becomes permanently         members are elected by


                                       157




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
disabled, or is removed by the unanimous        a majority of the votes cast. The chairman
vote of the three other voting trustees, the    and the vice-chairman of the supervisory
voting trustees shall elect as a new            board are designated by the supervisory
director another individual to be designated    board and must be individuals.
by Messrs. Haupt and Fizdale, to the extent
each remains a voting trustee. In the event         Information regarding the ages,
Mr. Bostock or Mr. Brown dies, voluntarily      backgrounds and professional activities
resigns from the board of directors, becomes    during the past five years of the
permanently disabled, or is removed by the      supervisory board nominees, and the number
unanimous vote of the three other voting        of Publicis shares they own, must be made
trustees, the voting trustees shall elect as    available to Publicis's shareholders from
a new director another individual designated    the date on which the shareholders meeting
by Messrs. Bostock and Brown, to the extent     is convened, and must be mailed to any
each remains a voting trustee.                  registered shareholder before the ordinary
                                                shareholders' meeting upon a shareholder's
    Directors to be elected by the holders      request which request must be made, no later
of Class B common stock are selected for        than five days before the ordinary
election in accordance with the policies of     shareholders' meeting. In addition, if the
the only current holder of Class B common       election of supervisory board members is on
stock, Dentsu.                                  the agenda of the meeting, any shareholder
                                                may propose alternate or additional
                                                candidates.

                 QUALIFICATIONS OF BOARD MEMBERS AND EMPLOYEE BOARD MEMBERS

     Delaware law provides that directors       MANAGEMENT BOARD
must be natural persons.
                                                    Management board members can only be
    Neither Delaware law nor Bcom3's            natural persons.
certificate of incorporation or bylaws
require board members to have any specific          The French Commercial Code does not
qualifications. In particular, other than as    require that management board members hold
described above, directors are not required     any minimum number of shares.
to be stockholders or employees of Bcom3.
                                                    Publicis's statuts provide that no
                                                member of the management board may serve
                                                after the annual shareholders meeting
                                                following his or her 70th birthday.

                                                    Pursuant to the French Commercial Code,
                                                a member of the management board may not be
                                                appointed as member of the supervisory board
                                                and a member of the supervisory board may
                                                not serve as a member of the management
                                                board.

                                                SUPERVISORY BOARD

                                                    Supervisory board members can be
                                                individuals or entities, including
                                                corporations. If an entity is a supervisory
                                                board member, it must appoint an individual
                                                to act as its permanent representative on
                                                the supervisory board.


                                       158




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                    The French Commercial Code requires that
                                                supervisory board members hold a minimum
                                                number of shares which must be stated in the
                                                company's statuts. Publicis's statuts
                                                provide that a member of Publicis's
                                                supervisory board must own at least 200
                                                Publicis shares for the duration of his or
                                                her term. Publicis's statuts provide that no
                                                more than one-third of the supervisory board
                                                members may be over 75 years of age. In the
                                                event such limit is exceeded, the oldest
                                                supervisory board member is automatically
                                                retired. The age limit also applies to the
                                                permanent representatives of legal entities
                                                on the supervisory board.

                                                    Under the French Commercial Code, a
                                                supervisory board member is not prohibited
                                                from obtaining a remunerated employment
                                                contract with the company during his or her
                                                term in office, provided that the number of
                                                supervisory board members having an
                                                employment contract with the company does
                                                not exceed one-third of the number of
                                                supervisory board members then in office.

                           DUTIES AND POWERS OF THE BOARD MEMBERS

     Delaware law provides that the board of    MANAGEMENT BOARD
directors has the ultimate responsibility
for managing the business and affairs of a          Publicis's statuts grant its management
corporation. In discharging this function,      board the broadest powers available under
directors of Delaware corporations owe          the French Commercial Code to act on behalf
fiduciary duties of care and loyalty to the     of Publicis, provided that the action is
corporations for which they serve as            within Publicis's corporate purpose and does
directors. Directors of Delaware                not prejudice the powers expressly granted
corporations also owe fiduciary duties of       to Publicis's shareholders. Pursuant to the
care and loyalty to stockholders. Delaware      French Commercial Code, members of the
courts have held that the directors of a        management board are deemed to act together.
Delaware corporation are required to            Management tasks may be divided up among the
exercise an informed business judgment in       members with the approval of the supervisory
the performance of their duties. An informed    board. However, such allocation may not, in
business judgment means that the directors      any case, result in depriving the management
have informed themselves of all material        board of its authority to manage the
information reasonably available to them.       company.

                                                    The chairman of the management board and
                                                the members of the management board
                                                appointed as general managers by the
                                                supervisory board represent the company
                                                vis-a-vis third parties.

                                                    Pursuant to Publicis's statuts, the
                                                management board must receive the
                                                supervisory board's prior


                                       159




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                approval on the following matters:

                                                - creation or assistance in the creation of
                                                  any French or foreign companies by way of
                                                  contribution, subscription or purchase of
                                                  shares, bonds, partnership interests or
                                                  rights of any kind; involvement in
                                                  investment holdings, syndicates or
                                                  economic interest grouping; authorization
                                                  of any direct or indirect ownership
                                                  interests or any industrial, commercial,
                                                  financial, real or personal property
                                                  transactions or individual undertakings
                                                  relating in any way to the purpose of
                                                  Publicis, either within or outside France;
                                                  and transfers, in whole or part, of any
                                                  interests;
                                                - appointment of the person who acts as a
                                                  permanent representative of Publicis on the
                                                  board of directors or supervisory board of
                                                  any other corporation or changes in the
                                                  boards of directors and the managers of
                                                  subsidiaries;
                                                - any purchases, exchanges, sales, and
                                                  contributions of real property; and
                                                - any borrowings, loans or advances, in
                                                  particular to any of the subsidiaries,
                                                  exceeding five percent (5%) of Publicis's
                                                  equity.

                                                    Actions taken by Publicis's management
                                                board that are outside the scope of its
                                                corporate purpose are enforceable by third
                                                parties against Publicis, unless Publicis
                                                can prove that the third party knew or
                                                should have known the act was beyond the
                                                scope of Publicis's corporate purpose. The
                                                fact that Publicis's statuts are publicly
                                                available is not sufficient proof of that
                                                knowledge.

                                                SUPERVISORY BOARD

                                                    Under the French Commercial Code,
                                                supervisory board members have a duty to
                                                oversee and control the actions of the
                                                management board. Each supervisory board
                                                member has one vote on all matters before
                                                the board.


                                       160




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                       REMOVAL OF DIRECTORS AND FILLING OF VACANCIES

     Pursuant to the terms of the voting        MANAGEMENT BOARD
trust agreement, none of Messrs. Fizdale,
Haupt, Bostock and Brown, the directors             Any management board member of Publicis
required to be elected by the holders of        may be removed at any time prior to the
Class A common stock, may be removed from       expiration of his or her term of office by a
office, except by the vote of three out of      majority vote of Publicis's shareholders or
the four voting trustees. See "Description      by a decision of its supervisory board as
of Capital Stock of Bcom3 -- Voting Trust       provided by its statuts.
Agreement." In the event Mr. Haupt or Mr.
Fizdale dies, voluntarily resigns from              In the case such removal is not "for
Bcom3's board of directors, becomes             good cause", the removed management board
permanently disabled, or is removed by the      member may be entitled to indemnification by
unanimous vote of the three other voting        the company.
trustees, the voting trustees shall elect as
a new director another individual to be             In case of a vacancy, the supervisory
designated by Messrs. Haupt and Fizdale, to     board must decide, within two months of the
the extent each remains a voting trustee. In    creation of the vacancy whether the vacant
the event Mr. Bostock or Mr. Brown dies,        position shall be filled. The supervisory
voluntarily resigns from Bcom3's board of       board is required to fill the vacancy within
directors, becomes permanently disabled, or     two months if the vacancy would cause the
is removed by the unanimous vote of the         number of members of the management board to
three other voting trustees, the voting         fall below two. Any new member who fills a
trustees shall elect as a new director          vacancy shall be appointed for the remaining
another individual designated by Messrs.        term of office of his or her predecessor
Bostock and Brown, to the extent each           until the renewal of the management board.
remains a voting trustee.
                                                    Under the French Commercial Code, any
    Directors elected by holders of Class B     change in the composition of the supervisory
common stock may be removed by the holders      board or the management board caused by the
of a majority of the outstanding shares of      removal, resignation or death of one or more
Class B common stock at any time, with or       directors must be disclosed to the public
without cause.                                  within one month of the change and Publicis
                                                must file a modification form with the
                                                Tribunal de Commerce of Paris.

                                                SUPERVISORY BOARD

                                                    Any supervisory board member of Publicis
                                                may be removed, with or without cause, at
                                                any time prior to the expiration of his or
                                                her term of office by a majority vote of
                                                Publicis's shareholders. Dismissal or
                                                removal of supervisory board members does
                                                not need to appear in the agenda for the
                                                shareholders meeting.

                                                    As long as at least three supervisory
                                                board members remain on Publicis's
                                                supervisory board, the remaining supervisory
                                                board members may appoint new supervisory
                                                board members to fill vacancies resulting
                                                from resignation or death. Publicis's
                                                shareholders must confirm the appointment of
                                                new supervisory board members at the
                                                shareholders meeting following the
                                                appointment of new members.


                                       161




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                The term of office of a supervisory board
                                                member appointed to fill a vacancy created
                                                by death or resignation expires at the end
                                                of his or her predecessor's term. If fewer
                                                than three supervisory board members remain
                                                on the supervisory board, a shareholder
                                                meeting must be called immediately by the
                                                management board to elect new supervisory
                                                board members.

                                  CLASSIFICATION OF BOARD

     Delaware law permits the certificate of        The French Commercial Code does not
incorporation or a stockholder-adopted          allow a supervisory board to be classified.
by-law to provide that directors be divided     However, the respective terms of supervisory
into one, two or three classes, with the        board members may end in different years.
term of office of one class of directors to     The term of each management board member
expire each year.                               ends at the same time.

    Bcom3's certificate of incorporation
does not provide for a classified board.

                                 LIABILITY OF BOARD MEMBERS

     Under Delaware law, the duty of the        MANAGEMENT BOARD
board of directors of a Delaware corporation
may be enforced directly by the corporation         Article L. 225-256 al. 1 of the French
or by a stockholder on behalf of the            Commercial Code provides that management
corporation through a derivative action         board members of a company can be civilly
against the board of directors.                 liable to the company or to third parties
                                                for violations of the French Commercial
    A corporation organized under Delaware      Code, violations of Publicis's statuts or
law may limit a director's personal             for mismanaging the company. Mismanagement
liability, with certain exemptions. Such a      is broadly defined as any act, intentional
limitation must be set forth in the             or unintentional, contrary to the interest
corporation's certificate of incorporation.     of the company and which directly damages
Bcom3's certificate of incorporation            the company. The indemnification of the
currently eliminates a director's personal      company shall be proportionate to the damage
liability for monetary damages to the           suffered by the company. If mismanagement
fullest extent permitted under Delaware law.    results in the company's bankruptcy, the
As a result, a Bcom3 director presently has     management board members themselves, in
no monetary liability except for liability      their individual capacities, may be subject
for:                                            to the bankruptcy proceedings.

- breach of the duty of loyalty;                    Management board members are generally
                                                jointly and severally liable for misconduct
- acts or omissions not in good faith or        by the board, unless misconduct can only be
  which involve intentional misconduct or a     attributed to certain directors. In
  knowing violation of the law;                 particular, all of a company's management
                                                board members will be jointly and severally
- declaration of an improper dividend or an     liable for actions taken by the company's
  improper redemption of stock; or              management board unless individual
                                                management board members can prove they did
- any transaction from which the director       not attend the meeting in which such action
  derived an improper personal benefit.         was approved or they were against the
                                                action, made their opposition


                                       162




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
    In addition, a director of a Delaware       known in the minutes of the meeting and took
corporation, in the performance of his          all steps available to them to prevent the
duties, is fully protected in relying, in       action from being taken. Third parties,
good faith, upon the records of the             including a company's shareholders, bringing
corporation and upon the information,           suit against one or more management board
opinions, reports or statements presented to    members must prove they have suffered a
the corporation by any of the corporation's     loss, either personally or through the
officers or employees, or committees of the     company, and the directors' action caused
board of directors, or by any other person      the loss.
as to matters the director reasonably
believes are within the other person's              Management board members as well as
professional or expert competence and who       supervisory board members can incur criminal
has been selected with reasonable care by or    liability for violating certain provisions
on behalf of the corporation.                   of the French Commercial Code and other laws
                                                and regulations, including employment laws
                                                and securities laws and regulations specific
                                                to a company's business. In particular, the
                                                French Commercial Code provides that a
                                                company's management board member can be
                                                fined and/or sentenced to prison if he or
                                                she, in bad faith and for his or her own
                                                direct or indirect benefit, use the
                                                company's assets or credit for purposes
                                                which he or she knows are not to the
                                                company's benefit.

                                                    The French Commercial Code prohibits
                                                provisions of the statuts limiting director
                                                liability.

                                                SUPERVISORY BOARD

                                                    Article L. 225-257 al. 1 of the French
                                                Commercial Code provides that supervisory
                                                board members are individually liable to the
                                                company or to third parties solely in the
                                                case of their personal misconduct.

                                                    The supervisory board members are not
                                                liable for mismanagement of the company or
                                                for the consequences of such mismanagement;
                                                provided however, that they can be liable
                                                for not having disclosed to the shareholders
                                                at a shareholders meeting crimes or felonies
                                                committed by the management board members of
                                                which they had knowledge.

                    INDEMNIFICATION OF DIRECTORS, OFFICERS AND EMPLOYEES

     Bcom3's bylaws require indemnification         If a director or officer is sued by a
of its directors, officers and employees to     third party and ultimately prevails in the
the fullest extent permitted under Delaware     litigation on all counts, but is
law.                                            nevertheless required to bear attorneys'
                                                fees and costs, the company can in some
    Under Delaware law, a corporation may       circumstances reimburse those fees and costs
indemnify any director, officer or employee     under an indemnification arrangement with
involved                                        the director or


                                       163




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             

in a third-party action by reason of his or      officer. Any indemnification arrangement
her agreeing to serve, serving or formerly       between Publicis and any of its directors or
serving as an officer, director or employee      officers must be approved by the management
of the corporation, against expenses,            board, with the interested director
judgments, fines and settlement amounts paid     abstaining from the vote. In addition, at the
in the third-party action, if the director,      next shareholders' meeting, such decision
officer or employee acted in good faith and      must be ratified.
reasonably believed that his or her actions
were in, or not opposed to, the best
interests of the corporation and, with
respect to any criminal proceeding, had no
reasonable cause to believe that his or her
conduct was unlawful. In addition, a
corporation may indemnify any director,
officer or employee involved in a derivative
action brought by or on behalf of the
corporation against expenses incurred in the
derivative action, if the director, officer
or employee acted in good faith and
reasonably believed that his or her actions
were in, or not opposed to, the best
interests of the corporation. However, no
indemnification for expenses in derivative
actions is permitted where the person has
been adjudged liable to the corporation,
unless a court finds him or her entitled to
indemnification. If a person has been
successful in defending a third-party or
derivative action, indemnification for
expenses incurred is mandatory under Delaware
law.

    The statutory provisions for
indemnification are nonexclusive with
respect to any other rights, such as
contractual rights, to which a person
seeking indemnification may be entitled.
Bcom3 has not entered into any contractual
indemnity arrangements with any of its
directors, officers or employees.

    Bcom3's bylaws provide that any
indemnification (unless ordered by a court)
is required to be paid in advance of the
final disposition thereof upon receipt of an
undertaking by the person to repay such
amount if and when a determination is made
that such person is not entitled to
indemnification. Bcom3 may require security
for any such undertaking.


                                       164












               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                   STOCKHOLDERS' MEETINGS

                                          MEETINGS

     Delaware law and Bcom3's bylaws provide        Two types of shareholders' meetings
for two types of meetings, annual and           exist under the French Commercial Code,
special. Bcom3 is required to hold an annual    ordinary general meetings and extraordinary
meeting on a date set by the board in order     general meetings. Publicis is required to
to elect directors and conduct any other        hold an ordinary meeting of shareholders
business as may properly come before the        within six months of the end of each fiscal
meeting.                                        year to approve the prior year's financial
                                                statements. This period may be extended by
    A special meeting may be held for any       an order of the President of the Tribunal de
purpose or purposes, such as the approval       Commerce. Shareholders' meetings whether
and adoption of a merger, charter amendment,    ordinary or extraordinary may be convened at
sale of substantially all of the assets of      any time of the year. Ordinary general
or any other matter requiring stockholder       meetings of shareholders are required for
approval; however, the business transacted      matters that are not specifically reserved
at any special meeting of stockholders is       by law to extraordinary general meetings,
limited to the purposes stated in the notice    such as:
of special meeting.
                                                - electing, replacing and removing members
                                                  of the supervisory board;

                                                - removing members of the management board;

                                                - appointing independent auditors;

                                                - declaring dividends or authorizing
                                                  dividends to be paid in shares;

                                                - approving the corporate and consolidated
                                                  annual financial statements;

                                                - approving share buy-back programs; and

                                                - issuing debt securities.

                                                    Extraordinary general meetings of
                                                shareholders are required for approval of
                                                amendments to Publicis's statuts, including
                                                any amendments of the statuts required in
                                                connection with extraordinary corporate
                                                actions. Extraordinary corporate actions
                                                include:

                                                - changing Publicis's name or corporate
                                                  purpose;

                                                - increasing or decreasing Publicis's share
                                                  capital;

                                                - creating a new class of equity securities;

                                                - authorizing the issuance of investment
                                                  certificates or convertible or exchangeable
                                                  securities;


                                       165




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                - establishing any other rights to equity
                                                  securities;

                                                - selling or transferring all or
                                                  substantially all of Publicis's assets; and

                                                - voluntarily liquidating Publicis.

                                                    Each of Publicis's ordinary shares
                                                carries the right to cast one vote at
                                                shareholder meetings, except that a share
                                                held by the same shareholder in registered
                                                form for at least two years carries the
                                                right to cast two votes.

                                   RIGHT TO CALL MEETING

     A special meeting may be called by the         The French Commercial Code requires the
Chairman of the board, the Vice Chairman of     management board to convene an annual
the board or the Chief Executive Officer. A     meeting of Publicis's shareholders for
special meeting shall be called by one of       approval of the financial accounts. The
these officers upon the request of the          management board and supervisory board (or
holders of 50% or more of the total voting      any member thereof) may also convene an
power of Bcom3's outstanding common stock,      ordinary or extraordinary meeting of
provided that such request must state the       shareholders for any other purpose upon
purpose or purposes of the proposed special     proper notice at any time during the year.
meeting.                                        If the Publicis management board or
                                                supervisory board fails to call the annual
                                                ordinary meeting, Publicis's independent
                                                auditors or a court-appointed agent may then
                                                call the annual meeting. In addition, the
                                                following persons may request that the
                                                Tribunal de Commerce appoint an agent:

                                                - one or a group of shareholders holding at
                                                  least 5% of Publicis's share capital;

                                                - in cases of an emergency, by designated
                                                  employee representatives or any interested
                                                  party (such as a creditor of Publicis if
                                                  such creditor demonstrates a valid purpose
                                                  for the meeting);

                                                - duly qualified associations of
                                                  shareholders who have held their shares in
                                                  registered form for at least two years,
                                                  who together hold at least 1% of the
                                                  voting rights of Publicis and who have
                                                  filed their statuts with the COB and
                                                  Publicis; and

                                                - in bankruptcy, the liquidator or
                                                  court-appointed agent may also call a
                                                  shareholders' meeting.

                                                    Shareholders holding more than 50% of
                                                Publicis's share capital or voting rights
                                                may also convene a shareholders meeting
                                                after a public offer to acquire control of
                                                Publicis or a sale of a controlling stake in
                                                Publicis's capital.


                                       166




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                     NOTICE OF MEETING

     All notices of meetings of Bcom3's             Publicis must announce general meetings
stockholders must be sent or otherwise given    at least 30 days in advance by means of a
in accordance with Delaware law not less        preliminary notice published in the Bulletin
than ten nor more than 60 days before the       des Annonces Legales Obligatoires, or BALO.
date of the meeting. The notice must specify    The preliminary notice must first be sent to
the place, date and hour of the meeting and,    the Commission des Operations de Bourse (the
in the case of a special meeting, the           "COB"). The COB also recommends that a
purpose or purposes for which the meeting is    summary of such preliminary notice be
called.                                         published in a newspaper of national
                                                circulation in France. The preliminary
                                                notice must disclose, among other things,
                                                the time, date, and place of the meeting,
                                                whether the meeting will be ordinary or
                                                extraordinary, the agenda, a draft of the
                                                resolutions to be submitted to the
                                                shareholders, a description of the
                                                procedures which holders of bearer shares
                                                must follow to attend the meeting, the
                                                procedure for voting by mail, and a
                                                statement informing the shareholders that
                                                they may propose additional resolutions to
                                                the management board within 10 days of the
                                                publication of the notice.
                                                    Publicis must send a final notice
                                                containing the agenda and other information
                                                about the meeting at least 15 days prior to
                                                the meeting or at least six days prior to
                                                resuming any meeting adjourned for lack of a
                                                quorum. The final notice must be sent by
                                                mail to all registered shareholders who have
                                                held shares for more than one month prior to
                                                the date of the preliminary notice. The
                                                final notice must also be published in the
                                                BALO and in a newspaper authorized to
                                                publish legal announcements in the local
                                                administrative department in which Publicis
                                                is registered, with prior notice having been
                                                given to the COB.
                                                    In general, shareholders can take action
                                                at shareholders meetings only on matters
                                                listed in the agenda for the meeting.
                                                However, shareholders may take action with
                                                respect to the dismissal of members of the
                                                supervisory board and specified other
                                                matters regardless of whether these actions
                                                are on the agenda.

                                   ATTENDANCE AND VOTING

     Stockholders of record may vote in             Shareholders may attend ordinary and
person or by written proxy signed by such       extraordinary shareholders meetings and
stockholders. The holders of Bcom3's Class A    exercise their voting rights subject to the
and Class B common stock vote together as a     conditions specified in the French
single class, except in some                    Commercial Code and Publicis's statuts.


                                       167




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
situations set forth in Bcom3's certificate     There is no requirement that shareholders
of incorporation, including the election and    must have a minimum number of shares in
removal of certain directors and any votes      order to attend or to be represented at an
to amend the certificate of incorporation in    ordinary or extraordinary general meeting.
any way which alters the respective
preferences and rights of each class. On all        To participate in any general meeting, a
matters as to which both classes of Bcom3       holder of shares held in registered form
common stock vote together as a single          must have shares registered in his or her
class, each share of Bcom3 common stock will    name in a shareholder account maintained by
have one vote.                                  Publicis or on Publicis's behalf by an agent
                                                appointed by Publicis at least five days
                                                prior to the date set for the meeting. A
                                                holder of bearer shares must obtain a
                                                certificate from the accredited intermediary
                                                with whom the holder has deposited his or
                                                her shares. This certificate must indicate
                                                the number of bearer shares the holder owns
                                                and must state that these shares are not
                                                transferable until the time fixed for the
                                                meeting. The holder must deposit this
                                                certificate at the place specified in the
                                                notice of the meeting at least five days
                                                before the meeting.

                                                    In general, all shareholders who have
                                                properly registered their shares or duly
                                                presented a certificate from their
                                                accredited financial intermediary may
                                                participate in general shareholders
                                                meetings. Shareholders may participate in
                                                general meetings either in person or by
                                                proxy. Shareholders may vote in person, by
                                                proxy or by mail.

                                                    Proxies will be sent to any shareholder
                                                on request. To be counted, such proxies must
                                                be received at Publicis's registered office,
                                                or at any other address indicated on the
                                                notice convening the meeting, three days
                                                prior to the date of the meeting. A
                                                shareholder may grant proxies to his or her
                                                spouse or to another shareholder. A
                                                shareholder that is a corporation may grant
                                                proxies to a legal representative.
                                                Alternatively, the shareholder may send
                                                Publicis a blank proxy without nominating
                                                any representative. In this case, the
                                                chairman of the meeting will vote blank
                                                proxies in favor of all resolutions proposed
                                                by the management board and against all
                                                others.

                                                    With respect to votes by mail, Publicis
                                                is required to send shareholders a voting
                                                form. The completed form must be returned to
                                                Publicis at least three days prior to the
                                                date of the shareholders' meeting.


                                       168




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                           QUORUM

     Under Delaware law, the presence in            The French Commercial Code requires that
person or by proxy of the holders of a          shareholders having at least 25% of the
majority of the shares entitled to vote at      shares entitled to voting rights must be
any meeting shall constitute a quorum for       present in person or be voting by mail or by
the transaction of business. Where a            proxy to fulfill the quorum requirement for:
separate vote of each class is required, a
majority of the outstanding shares of such      - an ordinary general meeting; or
class, present in person or represented by
proxy, shall constitute a quorum for the        - an extraordinary general meeting where an
purposes of such vote.                          increase in Publicis's share capital is
                                                  proposed through incorporation of
                                                  reserves, profits or share premium.

                                                    The quorum requirement is one-third of
                                                the shares entitled to voting rights, on the
                                                same basis, for any other extraordinary
                                                general meeting.
                                                    If a quorum is not present at a meeting,
                                                the meeting is adjourned. When an adjourned
                                                meeting is resumed, there is no quorum
                                                requirement for an ordinary meeting or for
                                                an extraordinary general meeting where an
                                                increase in Publicis's share capital is
                                                proposed through reclassification of
                                                reserves, profits or share premium. However,
                                                only items that were on the agenda of the
                                                adjourned meeting may be discussed and voted
                                                upon. In the case of any other reconvened
                                                extraordinary general meeting, shareholders
                                                having at least 25% of outstanding voting
                                                rights must be present in person or be
                                                voting by mail or proxy for a quorum. If a
                                                quorum is not present, the reconvened
                                                meeting may be adjourned for a maximum of
                                                two months. Any deliberation by the
                                                shareholders taking place without a quorum
                                                is void.

                                          MAJORITY

     Except as otherwise provided by                Holders of a simple majority of the
applicable Delaware law or as set forth in      voting power present in person voting by
other parts of this discussion, when a          mail or proxy at the shareholder meeting may
quorum is present at any stockholders'          pass any resolution on matters required to
meeting, the affirmative vote of the holders    be considered at an ordinary general
of a majority of the voting rights              meeting, or concerning a capital increase by
represented by the outstanding shares of        reclassification of reserves, profits or
Bcom3 common stock present in person or         share premium at an extraordinary general
represented by proxy at the stockholders'       meeting. At any other extraordinary general
meeting and entitled to vote on the subject     meeting, a two-thirds majority of the voting
matter is required to approve any action        power present in person or voting by mail or
taken at an annual or special stockholders'     proxy at the shareholders meeting is
meeting.                                        required.


                                       169




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                    A unanimous shareholder vote is required
                                                to increase liabilities of shareholders.
                                                    Abstention from voting by those present
                                                or from voting by mail or proxy is counted
                                                as a vote against the resolution submitted
                                                to the shareholders' vote.
                                                    In general, a shareholder is entitled to
                                                one vote per share at any general meeting,
                                                except that shares owned by the same
                                                shareholder in registered form for at least
                                                two years carry double voting rights. Under
                                                the French Commercial Code, subject to
                                                specific exceptions shares of a company held
                                                by entities controlled directly or
                                                indirectly by the company are not entitled
                                                to voting rights and are not considered for
                                                quorum purposes.

                           STOCKHOLDER ACTION BY WRITTEN CONSENT

     Under Delaware law and pursuant to             Shareholder action by written consent,
Bcom3's bylaws, stockholders may take any       in lieu of a shareholders meeting, is not
action required or permitted to be taken at     allowed under the French Commercial Code.
a stockholders' meeting without a meeting if
consented to in writing by the same number
of votes that would be required if the
action were to be taken at a stockholders'
meeting.

                                  STOCKHOLDERS' PROPOSALS

     At an annual meeting of the                    Generally, only actions listed on the
stockholders, only business which has been      agenda for shareholders' meetings may be
properly brought before the meeting may be      discussed at a shareholders' meeting.
conducted. To be properly brought before an     However, under some circumstances,
annual meeting, business must be (1)            shareholders may discuss and act on the
specified in the notice of meeting given by     dismissal and replacement of supervisory
or at the direction of the board of             board members that have not been included in
directors, and (2) otherwise properly           the agenda for the meeting. Additional
brought before the meeting by a stockholder     resolutions to be submitted for approval by
who is a holder of record at the time notice    the shareholders at the meeting may be
is given, who is entitled to vote at the        proposed to the management board (within ten
annual meeting and who complies with the        days of the publication of the preliminary
procedures set forth in the proxy rules of      notice in the BALO) by:
the Exchange Act.
                                                - designated employee representatives;
    Because the four voting trustees and
Dentsu are the only holders of record of        - one shareholder or a group of shareholders
Bcom3's stock, stockholder proposals may        holding at least 0.5% of Publicis's share
only be made by such persons.                     capital;
                                                - a duly qualified association of
                                                shareholders who have held their shares in
                                                  registered form for at least two years,
                                                  who together hold at least 1% of
                                                  Publicis's voting rights and who have
                                                  filed their statuts with the COB and with
                                                  Publicis.


                                       170




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                      The management board must submit
                                                  properly proposed resolutions to a vote of
                                                  the shareholders.
                                                      During the two weeks preceding a
                                                  meeting of shareholders, any shareholder
                                                  may submit written questions to the
                                                  management board relating to the agenda
                                                  for the meeting. The management board must
                                                  respond to these questions during the
                                                  meeting.

                             AMENDMENT TO GOVERNING INSTRUMENTS

     Under Delaware law, unless the                 A company's status can be amended only
certificate of incorporation requires a         by action of an extraordinary meeting of the
greater vote, an amendment to the               shareholders. Two-thirds of the shares
certificate of incorporation requires:          voting either in person or by mail or proxy
                                                must approve any proposal to amend the
- The recommendation of the board of            status.
directors;
                                                    Except as described under the caption
- The affirmative vote of a majority of the     "-- Anti- Takeover Provisions," Publicis's
  outstanding stock entitled to vote            statuts do not contain any provisions that
  thereon; and                                  discriminate against existing or prospective
                                                holders of a substantial amount of
- The affirmative vote of a majority of the     Publicis's shares.
  outstanding stock of each class entitled
  to vote thereon as a class.                       The change of a company's nationality or
                                                the increase of the liabilities of its
    Bcom3's certificate of incorporation        shareholders requires unanimous consent of
does not provide for the vote of a larger       the shareholders under the French Commercial
portion of the stock for amending the           Code.
certificate of incorporation.
    Under Delaware law, stockholders have
the power to adopt, amend or repeal bylaws.
Bcom3's certificate of incorporation
prohibits the board of directors from
adopting, amending or repealing the bylaws.
                                      PREFERRED STOCK

     Bcom3's certificate of incorporation           Publicis currently has issued ordinary
only authorizes the issuance of Class A and     shares only.
Class B common stock.


                                       171




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                     STOCK CLASS RIGHTS

     Under Delaware law, any change to the          Under the French Commercial Code, any
rights of holders of the Bcom3 common stock     change in the rights attached to a class of
or any series of preferred stock would          stock must be approved by an extraordinary
require an amendment to Bcom3's certificate     shareholders meeting composed of the holders
of incorporation.                               of the shares of the class. The change must
                                                be approved by a two-thirds majority of the
    Delaware law provides that the holders      votes cast.
of shares of a class or series shall be
entitled to vote as a class upon a proposed
amendment if the amendment will:
- increase or decrease the authorized shares
  of the class or series;
- increase or decrease the par value of the
  shares of the class or series;
- alter or change the powers, preferences or
  special rights of the shares of the class
  or series so as to affect them adversely.
    Bcom3's certificate of incorporation
does not permit a separate class vote with
respect to amendments which increase or
decrease the number of authorized shares of
Class B common stock or which change the par
value of a share of Class B common stock to
the extent that such amendment is adopted by
a vote of the stockholders of Bcom3 for the
purpose of effecting a stock dividend on, or
a combination or subdivision of, the
outstanding Class A and Class B common stock
equally.

                        STOCKHOLDERS' VOTES ON CERTAIN TRANSACTIONS

     Under the terms of the voting trust            Under the French Commercial Code, the
agreement, in the event of a proposed sale      following transactions, among others,
of all or substantially all of the assets       require a shareholders' meeting and the
of, a merger or consolidation of, or the        approval by the shareholders at such
dissolution of Bcom3, the beneficial owners     extraordinary general meeting:
of Class A common stock have the right to
direct the voting trustees in the voting of     - selling or transferring all or
shares beneficially owned by such owner, and    substantially all of Publicis's assets to
the voting trustees must solicit such             the extent Publicis's purpose stated in
directions in writing and shall vote the          its statuts would be affected;
shares in accordance with such directions.
Because the only holder of Class B common       - voluntary liquidation of Publicis;
stock, Dentsu, is not a party to the voting
trust agreement, it may vote its shares with    - completion of a merger or consolidation;
respect to such matters in the same manner      and
as it votes its shares on other matters.
Under Delaware law, such transactions also      - extending the term of Publicis's
require the approval of the board of            existence.
directors.
    Under the terms of the investment
agreement with


                                       172




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
Dentsu, Bcom3 must obtain the prior written
approval of Dentsu for certain acquisitions,
dispositions, investments and other changes
to Bcom3's business. Under the terms of the
Investment Agreement, Dentsu has a "right of
first offer" with regard to a change of
control transaction involving Bcom3. Dentsu
has waived its right of first offer in
connection with the first step merger and
Publicis/Bcom3 merger.

                                    RIGHTS OF INSPECTION

     Delaware law allows any stockholder to         Under the French Commercial Code,
inspect:                                        Publicis's shareholders are entitled to
                                                inspect copies of the following documents
- the corporation's stock ledger;               pertaining to the three most recent fiscal
                                                periods at any time:
- a list of its stockholders; and
                                                - the meeting minutes and the attendance
- its other books and records.                  seats from shareholders meetings;
    Delaware law also allows any stockholder    - the inventories (no copy may be obtained)
to make copies or extracts of those             and the annual financial statements;
materials during normal business hours,
provided that:                                  - the list of directors;
- the stockholder makes a written request       - the consolidated financial statements;
  under oath stating the purpose of his
  inspection; and                               - the reports of the management board and
                                                the supervisory board;
- the inspection is for a purpose reasonably
  related to the person's interest as a         - the independent auditors' reports;
  stockholder.
                                                - the text and the statement of the purpose
                                                of the resolutions proposed;
                                                - information concerning candidates for the
                                                  supervisory board;
                                                - the total amount (certified by the
                                                statutory auditors) of the remuneration paid
                                                  to the ten most well-paid employees;
                                                - the total amount of money on which,
                                                Article 238bis AA of the French General Tax
                                                  Code allows deductions to be taken and the
                                                  list of sponsoring and patronage assured
                                                  by the company; and
                                                - if applicable, the labor audit reports of
                                                the company.
                                                    In addition, shareholders also have
                                                inspection rights


                                       173




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                relating specifically to information
                                                relating to shareholders meetings. No later
                                                than 15 days prior to any shareholder
                                                meeting, Publicis must make available to any
                                                shareholder who makes such a request at its
                                                offices a list of shareholders with the name
                                                and address of its registered shareholders.
                                      APPRAISAL RIGHTS

     The rights of stockholders to demand           The French Commercial Code does not
payment in cash of the fair value of their      provide for an appraisal procedure allowing
shares from a corporation under certain         dissenting shareholders to have their shares
circumstances are called appraisal rights       appraised in the context of a merger or
under Delaware law. In accordance with          consolidation. The French Commercial Code
Delaware law, stockholders of Bcom3 will        provides that, in certain circumstances,
have appraisal rights in connection with the    including mergers, spin-offs, asset
votes relating to the merger agreements.        contributions and transactions where
                                                shareholders are given stock in exchange for
    Pursuant to the terms of the stock          their interests in the company, an
purchase agreement, however, each holder of     independent expert must be appointed to pass
Class A common stock has agreed that the Per    upon the fairness of the consideration being
Share Book Value (as such term is defined in    offered.
the stock purchase agreement) of such
holder's share is the fair market value
which such holder would be entitled to
receive in any appraisal proceeding.
Furthermore, in order to perfect his or her
appraisal rights under Delaware law, a
stockholder must comply with each of the
conditions set forth in the section entitled
"The Mergers -- Appraisal Rights."

                                  RIGHTS UPON LIQUIDATION

     In the event of any liquidation,               In the event of liquidation of Publicis,
dissolution or winding-up of the affairs of     any assets remaining after payment of its
Bcom3, whether voluntary or involuntary, the    debt, liquidation expenses and all of its
remaining assets of Bcom3 shall be              remaining obligations will be distributed
distributed among the holders of Class A        first to repay in full the nominal value of
common stock and holders of Class B common      its outstanding shares. Any surplus will be
stock as the board of directors deems           distributed pro rata among its shareholders
appropriate, provided that the holders of       in proportion to the aggregate nominal value
Class A common stock and the holders of         of the shareholdings.
Class B common stock will be entitled to
share equally, share for share, in such
distribution without distinction as to
class.

                              PREFERENTIAL SUBSCRIPTION RIGHTS

     Under the terms of Bcom3's investment          Under the French Commercial Code, if
agreement with Dentsu, Dentsu has the right     Publicis issues additional shares, or any
to subscribe for a number of shares of Class    equity securities or other specific kinds of
B common stock equal to 25% of any              additional securities carrying a right,
additional shares of common stock offered by    directly or indirectly, to purchase equity
Bcom3 to any third party. No other              securities issued by Publicis for cash, its
preferential subscription rights exist with     current shareholders will have preferential
                                                subscription


                                       174




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
respect to any Class of Bcom3's common          rights to these securities on a pro rata
stock.                                          basis. These preferential rights will
                                                require Publicis to give priority treatment
                                                to those shareholders over other persons
                                                wishing to subscribe for the securities. The
                                                rights entitle the individual or entity that
                                                holds them to subscribe to an issue of any
                                                securities that may increase Publicis's
                                                share capital by means of a cash payment or
                                                a set-off of debt. Preferential subscription
                                                rights are transferable during the
                                                subscription period relating to a particular
                                                offering. These rights may also be listed on
                                                Euronext Paris. A two-thirds majority of
                                                Publicis's shares entitled to vote at an
                                                extraordinary general meeting may vote to
                                                waive preferential subscription rights with
                                                respect to any particular offering. French
                                                law requires a company's board of directors
                                                and independent auditors to present reports
                                                that specifically address any proposal to
                                                waive preferential subscription rights. In
                                                the event of a waiver, the issue of
                                                securities must be completed within the
                                                period prescribed by law. Shareholders may
                                                also notify Publicis that he or she
                                                individually wishes to waive his or her own
                                                preemptive subscription rights with respect
                                                to any particular offering if he or she so
                                                chooses. A two-thirds majority of the shares
                                                entitled to vote at an extraordinary general
                                                meeting may also grant to existing
                                                shareholders a non-transferable priority
                                                right to subscribe to any new securities
                                                that may affect Publicis's share capital.
                                                Shareholders may also waive their own
                                                preferential subscription rights with
                                                respect to any particular offering.
                                     STOCK REPURCHASES

     A Delaware corporation may not purchase        For a discussion of Publicis's ability
or redeem its own shares of capital stock       to purchase and hold Publicis's shares, see
for cash or other property when the capital     "Description of Publicis Share
of the corporation is impaired or when the      Capital -- Repurchases of Publicis Shares."
purchase or redemption would cause any
impairment of the capital of the
corporation. Bcom3's certificate of
incorporation does not provide for
redemption upon any specified event.
    Under the stock purchase agreement, if a
stockholder ceases to serve as an employee,
then as a general rule Bcom3 will repurchase
all of his or her shares, effective as of
the date of his or her departure, at their
then "Per Share Book Value." See
"Description of Capital Stock of Bcom3 --
Stock Purchase Agreement" above. There is a


                                       175




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
special rule, if the stockholder ceases to
serve as an employee under the following
circumstances:
    - by reason of his or her death or
      "Permanent Disability";
    - by reason of his or her discharge
      without "Cause"; or
    - on terms that Bcom3, in its
      discretion, acknowledge in writing
      constitute an "Agreed Separation."
    In these cases, the former employee is
entitled to become a continuing stockholder
and retain his or her shares for a holding
period of up to ten years after his or her
departure. At the end of this holding
period, Bcom3 will repurchase all of his or
her shares at their then Per Share Book
Value. Notwithstanding the foregoing the
continuing stockholder may elect to require
Bcom3 to repurchase his or her shares at any
time during this holding period by
delivering written notice to Bcom3. In the
event the continuing stockholder gives such
notice, Bcom3 is required to repurchase his
or her shares on the last day of the fiscal
year in which Bcom3 receives such written
notice, or on such earlier date as Bcom3 may
select, at the then Per Share Book Value of
such shares.
    If the continuing stockholder breaches
any applicable noncompete, nonsolicitation,
confidentiality, or other restrictive
covenant during the relevant post-
employment period, however, Bcom3 may elect
to repurchase his or her shares immediately
at their then Per Share Book Value. See
"Description of Capital Stock of
Bcom3 -- Stock Purchase Agreement" below.
    The stock purchase agreement also grants
Bcom3 an option to repurchase a
stockholder's shares immediately, at their
Per Share Book Value, if the stockholder
becomes "Insolvent," if he or she makes or
attempts to make a prohibited transfer of
his or her shares (see "-- Restrictions on
Transfer of Shares" above), or if he or she
breaches any applicable noncompete,
nonsolicitation, confidentiality, or other
restrictive covenant (see "Description of
Capital Stock of Bcom3 -- Stock Purchase
Agreement" below).
    Conversely, at any time during the
ten-year holding


                                       176




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
period, the continuing stockholder may elect
to require Bcom3 to repurchase his or her
shares by delivering written notice to
Bcom3. In the event the continuing
stockholder gives such notice, Bcom3 is
required to repurchase his or her shares on
the last day of the fiscal year in which
Bcom3 receives such written notice, or on
such earlier date as Bcom3 may elect, at the
then Per Share Book Value of such shares.
                                   ANTI-TAKEOVER MEASURES

     Under Delaware law, a corporation is           Publicis's statuts provide double voting
subject to statutory anti-takeover              rights for shares held by the same
provisions unless the corporation elects in     shareholder for at least two years.
its certificate of incorporation or bylaws      Publicis's statuts further provide that any
not to be governed by these anti-takeover       person or group that fails to notify
provisions. Neither Bcom3's certificate of      Publicis within 15 days of acquiring or
incorporation nor its bylaws contain an         disposing of 1% or any multiple of 1% of
election not to be governed by these            Publicis's share capital will be deprived of
provisions of Delaware law. Therefore, Bcom3    voting rights for shares in excess of the
is governed by the anti-takeover provisions     unreported fraction. In addition, Publicis's
under Delaware law which preclude a             shareholders have authorized Publicis's
corporation from engaging in any "business      management board to increase the company's
combination" (i.e., mergers, consolidations     capital in response to a third party tender
and sales of substantially all assets, etc.)    offer for its shares. Finally, Publicis's
with any person (other than the corporation     statuts further provide that Publicis has
and any direct or indirect majority-owned       the right to request that legal entities who
subsidiary of the corporation that owns 15%     own more than 2.5% of Publicis's economic or
or more of the outstanding voting stock of      voting power identify the persons directly
the corporation (except for any person whose    or indirectly holding more than one-third of
ownership of shares in excess of the 15%        the share capital or voting power of such
limitation is the result of action taken        entity.
solely by the corporation) for a period of          The French Commercial Code provides that
three years following the time that the         any individual or entity, acting alone or in
stockholder obtained ownership of more than     concert with others, that becomes the owner,
15% of the outstanding voting stock of the      directly or indirectly, of more than 5%,
corporation. The three-year waiting period      10%, 20%, one-third, 50% or two-thirds of
does not apply, however, if:                    the outstanding shares or voting rights of a
                                                listed company in France, such as Publicis,
- prior to the time the person obtained         or that increases or decreases its
  ownership of more than 15% of the             shareholding or voting rights above or below
  outstanding voting stock of the               any of those percentages, must notify the
  corporation, the board of directors of the    company within 15 calendar days of the date
  corporation approved either the business      it crosses such thresholds of the number of
  combination or the transaction which          shares it holds and their voting rights. The
  resulted in the stockholder owning in         individual or entity must also notify the
  excess of 15% of the outstanding voting       Conseil des Marches Financiers, or CMF,
  stock;                                        within five trading days of the date it
                                                crosses these thresholds.
- upon completion of the transaction which
  resulted in the stockholder owning in             French law and COB regulations impose
  excess of 15% of the outstanding voting       additional reporting requirements on persons
  stock of the corporation, the stockholder     who acquire more than 10% or 20% of the
  owned at least 85% of the voting stock of     outstanding shares or voting rights of a
  the corporation outstanding at the time       listed company. These persons must file a
  that the transaction commenced; or            report with the company, the COB and the CMF
                                                within 15 days of the date they cross the
                                                threshold.


                                       177




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
- at or subsequent to the time that the         In the report, the acquiror must specify its
  stockholder obtained more than 15% of the     intentions for the following 12-month
  outstanding voting stock of the               period, including whether or not it intends
  corporation, the business combination is      to continue its purchases, to acquire
  approved by the board of directors and        control of the company in question or to
  authorized at an annual or special meeting    nominate candidates for the management board
  of stockholders, and not by written           or the supervisory board. The CMF makes the
  consent, by the affirmative vote of at        notice public. The acquiror must also
  least 66 2/3% of the outstanding voting       publish a press release stating its
  stock that is not owned by the acquiring      intentions in a financial newspaper of
  stockholder.                                  national circulation in France. The acquiror
                                                may amend its stated intentions, provided
                                                that it does so on the basis of significant
                                                changes in its own situation or that of its
                                                shareholders. Upon any change of intention,
                                                it must file a new report.
                                                    To permit holders to give the required
                                                notice, Publicis is required to publish in
                                                the BALO no later than 15 calendar days
                                                after the annual ordinary general
                                                shareholders meeting information with
                                                respect to the total number of voting rights
                                                outstanding as of the date of such meeting.
                                                In addition, if the number of outstanding
                                                voting rights changes by 5% or more between
                                                two annual ordinary general meetings,
                                                Publicis is required to publish in the BALO,
                                                within 15 calendar days of such change, the
                                                number of voting rights outstanding and
                                                provide the CMF with written notice of such
                                                information. The CMF publishes the total
                                                number of voting rights so notified by all
                                                listed companies in a weekly notice (avis),
                                                noting the date each such number was last
                                                updated.
                                                    If any person fails to comply with the
                                                legal notification requirement, the shares
                                                or voting rights in excess of the relevant
                                                threshold will be deprived of voting rights
                                                for all shareholders' meetings until the end
                                                of a two-year period following the date on
                                                which their owner complies with the
                                                notification requirements. In addition, any
                                                shareholder who fails to comply with these
                                                requirements may have all or part of the
                                                shareholders' voting rights suspended for up
                                                to five years by the Commercial Court at the
                                                request of the chairman, any shareholder or
                                                the COB, and may be subject to a fine.
                                                    Under CMF regulations, and subject to
                                                limited exemptions granted by the CMF, any
                                                person or persons acting in concert who
                                                become the holder of in excess of one-third
                                                of the share capital or voting rights
                                                (including double voting rights, if any) of
                                                a French listed company must initiate a
                                                public tender


                                       178




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                offer for the balance of the share capital
                                                of such company.
                                                    In addition, a number of provisions of
                                                the French Commercial Code allow
                                                corporations to adopt statuts that have
                                                anti-takeover effects, including provisions
                                                that allow:
                                                - limitations on the voting power of
                                                shareholders; and
                                                - shareholders' agreements that provide for
                                                  preemptive rights in case of a sale of
                                                  shares by a shareholder.
                                                    Publicis's shareholders have authorized
                                                Publicis's management board to increase its
                                                capital in response to a third party tender
                                                offer for its shares.
                             CONFLICT OF INTEREST TRANSACTIONS

     Delaware law generally permits                 Under the French Commercial Code, any
transactions between a corporation and a        transaction directly or indirectly between a
director of that corporation if:                company and one of its directors that cannot
                                                be reasonably considered to be in the
- material facts as to the director's           ordinary operations of the company, is
  interest are disclosed to the board of        subject to the prior consent of the
  directors and a majority of disinterested     supervisory board. Any such transaction
  directors approve the transaction;            concluded without the prior consent of the
                                                supervisory board can be nullified if it
- the material facts as to the director's       causes prejudice to the company. An
  interest are disclosed to the stockholders    interested director, or a person acting on
  and the holders of a majority of shares       such director's behalf, can be held liable
  entitled to vote thereon approve the          on this basis. In any case, a director must
  transaction; or                               abstain from voting at such supervisory
                                                board meeting. The statutory auditor must be
- the transaction is fair to the corporation    informed of the transaction within one month
  at the time it is authorized by the board     following its conclusion and must prepare a
  of directors or the stockholders.             report to be submitted to the shareholders
                                                for approval at their next meeting. At the
                                                meeting, the interested director may not
                                                vote on the resolution approving the
                                                transaction, nor may his or her shares be
                                                taken into account in determining the
                                                outcome of the vote or whether a quorum is
                                                present. The interested director must
                                                abstain from voting at the shareholders'
                                                meeting ratifying such transaction. In the
                                                event the transaction is not ratified by the
                                                shareholders at a shareholders meeting, it
                                                will remain enforceable by third parties
                                                against the company, but the company may in
                                                turn hold the interested director and, in
                                                some circumstances, the other directors,
                                                liable for any damages it may suffer as a
                                                result. In addition, the transaction may be
                                                canceled if it is fraudulent. In the case of
                                                transactions with directors that can be


                                       179




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                considered within the company's ordinary
                                                course of business, the interested director
                                                must provide a copy of the governing
                                                agreement to the chair of the supervisory
                                                board, and the members of the supervisory
                                                board and the statutory auditors must be
                                                informed of the principal terms of each such
                                                transaction.
                                                    Similar limitations apply to
                                                transactions between a company and a holder
                                                of shares carrying 5% or more of such
                                                company's voting power (or, if such
                                                shareholder is a legal entity, the entity's
                                                parent, if any) and to transactions between
                                                a company and another company if the
                                                chairman of such company owns the other
                                                company, is a member of its board of
                                                directors or supervisory board, or acts as a
                                                manager of the other company. Certain
                                                transactions between a corporation and any
                                                of its directors are prohibited under the
                                                French Commercial Code. The compensation of
                                                members of the management's board can only
                                                be decided by the supervisory board.
                                     LOANS TO DIRECTORS

     Under Delaware law, loans can generally        The French Commercial Code does not
be made to directors upon approval by the       allow a company to make any loan to any
board of directors. The ability of the          individual member of the board of directors
corporation to make the loan will be subject    or their dependents. A company may make
to the satisfaction of the procedures and       loans to members of the supervisory board
conditions described in "-- Conflict of         that are entities, but not to the individual
Interest Transactions."                         representing the entity, provided
                                                transaction procedures and conditions
                                                regarding conflicts of interest are
                                                satisfied. See "-- Conflict of Interest
                                                Transactions" for further description of
                                                these conditions.


                                       180




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                         DIVIDENDS

     Delaware law permits a corporation to          Dividends on Publicis's ordinary shares
pay dividends out of (A) surplus, which is      are distributed to shareholders pro rata.
the excess of net assets of the corporation     Outstanding dividends are payable to
over capital, or (B) net profits for the        shareholders on the date of the shareholders
current or immediately preceding fiscal year    meeting at which the distribution of
if the corporation does not have adequate       dividends is approved, subject to any
surplus, unless the net assets are less than    conditions imposed by the shareholders at
the capital of any outstanding preferred        the meeting. The dividend payment date is
stock. In determining the amount of surplus     decided by the shareholders at an ordinary
of a Delaware corporation, the assets of the    general meeting (or by the management board
corporation, including stock of subsidiaries    in the absence of such a decision by the
owned by the corporation, must be valued at     shareholders). Subject to certain
their fair market value as determined by the    conditions, Publicis's management board can
board of directors, without regard to their     decide the distribution of interim dividends
historical book value.                          during the course of the fiscal year, but in
                                                any case before the approval of the annual
    Bcom3's certificate of incorporation        accounts by the annual ordinary general
provides that holders of Class A and Class B    meeting of shareholders. Dividends on shares
common stock shall be equally entitled to       that are not claimed within five years of
receive dividends if and when declared by       the date of declared payment revert to the
the board of directors, payable in cash,        French government.
property or securities of Bcom3. To the
extent such dividends are paid in shares,           Under the French Commercial Code, the
Class A common stockholders will be entitled    ordinary shareholders meeting at which
to receive Class A common stock, and Class B    annual dividends may be declared must be
common stockholders will be entitled to         held within six months of the end of a
receive Class B common stock, provided that     company's fiscal year unless otherwise
each class shall be paid at an equal rate.      authorized by court order. Annual dividends
                                                must be paid within nine months of the end
                                                of a company's fiscal year, unless otherwise
                                                authorized by court order.

                                     STOCKHOLDER SUITS

     Under Delaware law, a stockholder may          Under the French Commercial Code, one or
bring a derivative action on behalf of the      more shareholders can sue the directors of
corporation to enforce the rights of the        the company, on behalf of the company, for
corporation. A person may institute and         damages suffered by the company. Any damages
maintain a derivative suit only if the          awarded are paid to the company. One or more
person was a stockholder at the time of the     shareholders can also sue the directors of
transaction which is the subject of the suit    the company, in his or her own name, for
or their stock was transferred to them by       damages personally suffered by him or her.
operation of law. Additionally, under           In such a case, any damages awarded are paid
Delaware case law, the plaintiff generally      to the dissenting shareholder or
must be a stockholder not only at the time      shareholders. There are no class action
of the transaction which is the subject of      lawsuits permitted under the French
the suit, but also through the duration of      Commercial Code.
the derivative suit. Delaware law also
requires that the derivative plaintiff make
a demand on the directors of the corporation
to assert the corporate claim before the
suit may be prosecuted by the derivative
plaintiff, unless the demand would be
futile.


                                       181




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                     LIMITATION ON ENFORCEABILITY OF CIVIL LIABILITIES
                             UNDER U.S. FEDERAL SECURITIES LAWS

               ABILITY TO BRING SUITS, ENFORCE JUDGMENTS AND ENFORCE U.S. LAW

     Bcom3 is a U.S. company incorporated           See "Enforceability of Civil
under the laws of Delaware. All of its          Liabilities."
directors and officers are residents of the
U.S., and Bcom3 has substantial assets
located in the U.S. As a result, U.S.
investors generally can initiate lawsuits in
the U.S. against Bcom3 and its directors and
officers and can enforce lawsuits based on
U.S. federal securities laws in U.S. courts.

                        SHORT SWING PROFITS AND TRADING BY INSIDERS

     Directors and officers of Bcom3 are            Article L.225-109 of the French
governed by rules under the Exchange Act        Commercial Code provides that the chairman
that may require directors and officers to      of the supervisory board, the supervisory
forfeit any "short-swing" profits realized      board members, the chairman of the
from purchases and sales, as determined         management board, the management board
under the Exchange Act and the rules            members, the officers and the permanent
thereunder, of Bcom3 equity securities.         representatives of legal entities exercising
                                                the aforementioned functions, are required
                                                to register or deposit with a bank or a
                                                broker their shares in the company, its
                                                subsidiaries, its parent company or other
                                                subsidiaries thereof. This requirement
                                                extends as well to their minor children and
                                                to spouses with whom they are married under
                                                a community property regime. This
                                                requirement is intended to permit the COB to
                                                identify and verify the validity of any
                                                transactions on the company's shares made by
                                                these persons.

                                                    The COB recommends:

                                                - that the above-mentioned chairman of the
                                                  supervisory board, the supervisory board
                                                  members, the chairman of the management
                                                  board, the management board members, the
                                                  officers and the permanent representatives
                                                  of legal entities exercising the
                                                  aforementioned functions:

                                                    - register their shares in the company
                                                      at the date of their appointment and at any
                                                      time they purchase shares;

                                                    - disclose to the company any sale or
                                                      purchase of securities; and


                                       182




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                - that the company file with the COB a
                                                  quarterly form describing, on an anonymous
                                                  basis, the total number of shares
                                                  transferred, the number of concerned
                                                  persons and the average price of transfer.

                                                    This COB recommendation is also
                                                applicable to any security giving the right
                                                to receive shares.

                                PROXY STATEMENTS AND REPORTS

                            NOTICES AND REPORTS TO STOCKHOLDERS

     Under Delaware law and U.S. securities         Under the French Commercial Code,
laws, Bcom3 must comply with notice and         Publicis must comply with notice and
disclosure requirements prior to any            disclosure requirements prior to any
shareholder meetings.                           shareholders' meetings.

                                                    For the U.S. securities laws
                                                requirements on notices and reports, see
                                                "The Mergers -- Other Effects of the
                                                Mergers -- Content and Timing of Reports and
                                                Notices of the Companies."

                                   REPORTING REQUIREMENTS

     As a U.S. public company, Bcom3 must           Under the French Commercial Code, within
file with the SEC, among other reports and      one month of its annual ordinary
notices:                                        shareholders' meeting, a French company is
                                                required to file the following with the
- an annual report on Form 10-K within 90       appropriate Commercial Court:
  days after the end of each fiscal year;
                                                - the annual financial statements;
- quarterly reports on Form 10-Q within 45
  days after the end of each fiscal quarter;    - the management report;
  and
                                                - the independent auditors' report on the
- current reports on Form 8-K upon the            annual financial statements; and
  occurrence of important corporate events.
                                                - the proposal for the allocation of the
                                                  result submitted to the shareholders and the
                                                  resolution passed.

                                                    As a company at the head of a group of
                                                companies, Publicis must also file
                                                consolidated financial statements, a group
                                                management report, and the independent
                                                auditors' report.

                                                    As a company listed on a regulated
                                                market, Publicis is also required to file
                                                the inventory of the securities listed in
                                                the corporate portfolio as of the close of
                                                the fiscal year.


                                       183




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                    In addition, as a publicly-held company,
                                                Publicis is required to:

                                                - publish annually, in the BALO, within four
                                                  months of the close of the fiscal year and
                                                  at least 15 days prior to the annual
                                                  ordinary shareholders' meeting, the
                                                  following documents and, in the event they
                                                  have not been verified by the independent
                                                  auditor, to clearly manifest on the face
                                                  thereof that they have not been verified
                                                  by the independent auditor:

                                                - the annual financial statements;

                                                - the proposal for the allocation of the
                                                  result, in table format proposed by the
                                                  general accounting form; and
                                                - the consolidated financial statements;

                                                - publish, within 45 days following the
                                                  approval of the annual financial statements
                                                  by the annual ordinary general
                                                  shareholders meeting, a separate insertion
                                                  in the BALO of:

                                                - the approved annual financial statements;

                                                - the decision of the allocation of the
                                                  result; and

                                                - the consolidated accounts reviewed by the
                                                  independent auditor;

                                                - publish within four months of the end of
                                                  the first six months of a fiscal year a
                                                  table of activity and results and a report
                                                  on the activity in that six month period;

                                                - publish, within 45 days of the end of each
                                                  quarter, broken-down by each branch of
                                                  activity:

                                                - the amount of turnover for the quarter,
                                                  and, if applicable, the amount of turnover
                                                  for the previous quarters in that fiscal
                                                  period and a comparison of those figures
                                                  with those from the preceding year; and

                                                - a consolidated statement of the net amount
                                                  of turnover.


                                       184




               CURRENT RIGHTS                               RIGHTS OF HOLDERS OF
        OF BCOM3 COMMON STOCKHOLDERS                      PUBLICIS ORDINARY SHARES
        ----------------------------                      ------------------------
                                             
                                                    As a foreign private issuer in the
                                                United States, Publicis is required to file
                                                with the SEC:

                                                - an annual report on Form 20-F within six
                                                  months after the end of each fiscal year;
                                                  and

                                                - reports on Form 6-K relating to
                                                  information material to Publicis which is
                                                  required to be publicly disclosed in
                                                  France or filed with Euronext Paris, or
                                                  relating to information distributed or
                                                  required to be distributed by Publicis to
                                                  its shareholders.

                                  DISCLOSURE OF INTERESTS

     Acquirors of Bcom3's equity securities         Under the French Commercial Code, when a
are subject to disclosure requirements under    shareholder gains possession of more than
Section 13(d)(1) of the Exchange Act and        5%, 10%, 20%, one-third, 50% or two-thirds
Rule 13d-1 thereunder, which provide that       of the capital or the voting rights of a
any person who becomes the beneficial owner     company, that shareholder is required to
of more than 5% of the outstanding common       inform the company of the total number of
stock must, within 10 days after such           shares held by it within 15 days of such
acquisition:                                    acquisition and inform the CMF within five
                                                trading days of such acquisition. The same
- file a Schedule 13D with the SEC              disclosure is required in the event that a
  disclosing specified information; and         shareholder's interest drops below any one
                                                of the specified levels.
- send a copy of the Schedule 13D to Bcom3.
                                                    For more information, see "Description
                                                of Publicis Share Capital -- Requirements
                                                for Holdings Exceeding Specified
                                                Percentages."


                                       185


                      ENFORCEABILITY OF CIVIL LIABILITIES

     Publicis is a corporation organized under the laws of France. The majority
of its directors are citizens and residents of countries other than the United
States, and the majority of its assets are located outside of the United States.
Accordingly, it may be difficult for investors:

     - to effect service of process on, and thereby obtain jurisdiction over
       Publicis, or its directors in courts in the United States in actions
       predicated on the civil liability provisions of the U.S. federal
       securities laws;

     - to enforce judgements obtained in such actions against Publicis or its
       directors;

     - to obtain judgements against Publicis or its directors in original
       actions in non-U.S. courts predicated solely upon the U.S. federal
       securities laws; or

     - to enforce against Publicis or its directors in non-U.S. courts
       judgements of courts in the United States predicated upon the civil
       liability provisions of the U.S. federal securities laws.

                                 EXCHANGE RATES

     Under the provisions of the Treaty on European Union negotiated at
Maastricht in 1991 and signed by the then 12 member states of the European Union
in early 1992, a European Monetary Union, known as EMU, was implemented on
January 1, 1999 and a single European currency, known as the euro, was
introduced. As of December 31, 2000, the following 12 member states participated
in EMU and had adopted the euro as their national currency: Austria, Belgium,
Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, The Netherlands,
Portugal and Spain. The legal rate of conversion between the French franc and
the euro was fixed on December 31, 1998 at E1.00 = FF 6.55957, and we have
translated French francs into euros at that rate.

     Share capital in Publicis is represented by ordinary shares with a nominal
value of E0.40 per share. Publicis's shares are denominated in euros. Because
Publicis intends to pay cash dividends denominated in euros, exchange rate
fluctuations will affect the U.S. dollar amounts that Publicis's shareholders
will receive on conversion of dividends from euros to dollars.

     The following table shows the French franc/U.S. dollar exchange rate for
1997 and 1998 based on the noon buying rate expressed in French francs per
$1.00, and the euro/U.S. dollar exchange rate for 1999 through April 30, 2002
based on the noon buying rate expressed in euros per dollar.



                                                          PERIOD   AVERAGE
                                                           END     RATE(1)   HIGH   LOW
                                                          ------   -------   ----   ----
                                                                        
EURO/U.S. DOLLAR
April 2002..............................................   1.11     1.13     1.11   1.15
March 2002..............................................   1.15     1.14     1.14   1.15
February 2002...........................................   1.15     1.15     1.14   1.16
January 2002............................................   1.16     1.14     1.11   1.16
December 2001...........................................   1.12     1.12     1.11   1.14
November 2001...........................................   1.11     1.12     1.11   1.14
October 2001............................................   1.10     1.10     1.08   1.12
2001....................................................   1.12     1.12     0.94   1.19
2000....................................................   1.07     1.09     0.97   1.20
1999....................................................   1.00     0.94     0.85   1.00


                                       186




                                                          PERIOD   AVERAGE
                                                           END     RATE(1)   HIGH   LOW
                                                          ------   -------   ----   ----
                                                                        
FRENCH FRANC/U.S. DOLLAR
1998....................................................   5.62     5.90     6.17   5.41
1997....................................................   5.99     5.85     6.35   5.21


---------------

(1) For yearly totals, the average of the noon buying rates for French francs or
    euros, as the case may be, on the last business day of each month during the
    relevant period.

     For a discussion of the impact of exchange rate fluctuations on Publicis's
results of operations, see "Operating and Financial Review and Prospects" in
Publicis's Annual Report on Form 20-F for its 2001 fiscal year that is
incorporated herein by reference.

                               FRENCH PROSPECTUS

     Publicis will deliver a copy of a document comprising the French
prospectus, which is included in Publicis's proxy statement to its shareholders
in accordance with the French listing rules to the Commission des Operations de
Bourse (the COB), for registration and the document will be available for
inspection at the offices of Publicis, 133, Avenue des Champs-Elysees, Paris,
France, until the date on which the mergers are completed. The French prospectus
does not form part of, and is not incorporated by reference into, this proxy
statement/prospectus. In addition, Publicis is convening an extraordinary
general meeting of its shareholders, and distributing to its stockholders a
proxy statement relating to the mergers, a copy of which will be available for
inspection at the offices of Publicis until the mergers are completed and at the
place of the extraordinary general meeting.

                      WHERE YOU CAN FIND MORE INFORMATION

     Publicis files annual and special reports and other information with the
SEC. Bcom3 files annual, quarterly and special reports, proxy statements and
other information with the SEC. You may read and copy any document that either
company files at the Public Reference Room of the SEC at 450 Fifth Street, NW,
Washington, D.C. 20549. You may obtain information on the operation of the
Public Reference Room by calling the SEC at 1-800-SEC-0330. You may also inspect
such filings at the regional offices of the SEC located at Citicorp, 500 West
Madison Street, Suite 1400, Chicago, Illinois 60661, and at 233 Broadway, New
York, New York 10279. The SEC filings are also available to the public from
commercial document retrieval services and at the Internet world wide web site
maintained by the SEC at www.sec.gov.

     Publicis has filed a registration statement on Form F-4 to register with
the SEC the Publicis ordinary shares and other Publicis securities to be
received by the holders of Bcom3 common stock in the Publicis/ Bcom3 merger.
This proxy statement/prospectus is a part of that registration statement and
constitutes a prospectus of Publicis in addition to being a proxy statement of
Bcom3 for the special meeting of Bcom3 stockholders. The registration statement
of which this proxy statement/prospectus forms a part, including the exhibits,
is available at the SEC as discussed above.

     The SEC permits Publicis to "incorporate by reference" information into
this proxy statement/ prospectus. This means that Publicis can disclose
important information to you by referring you to another document filed
separately with the SEC. This proxy statement/prospectus incorporates by
reference the documents set forth below which Publicis previously filed with the
SEC. These documents contain important information about Publicis and its
financial condition.



          PUBLICIS SEC FILINGS                        PERIOD/FILING DATE
          --------------------             -----------------------------------------
                                        
Annual Report on Form 20-F...............  Year ended December 31, 2001
Current Reports on Form 6-K..............  Filed on January 10, 2002, January 24,
                                           2002, February 8, 2002, February 13,
                                           2002, March 7, 2002, March 12, 2002,
                                           March 14, 2002


                                       187


     Publicis also incorporates by reference into this proxy
statement/prospectus additional documents that it may file with the SEC from the
date of this proxy statement/prospectus to the date of the special meeting of
Bcom3 stockholders. The information incorporated by reference into this proxy
statement/prospectus is deemed to be part of this proxy statement/prospectus,
except that any statement contained in a document incorporated by reference into
this proxy statement/prospectus shall be deemed to be modified or superseded for
purposes of this proxy statement/prospectus to the extent that a statement
contained in this proxy statement/prospectus, or in any other subsequently filed
document that also is incorporated by reference into this proxy
statement/prospectus, modifies or supersedes that statement. Any statement
modified or superseded in this manner shall not be deemed, except as so modified
or superseded, to constitute part of this proxy statement/prospectus.

     Publicis ADSs are quoted on The New York Stock Exchange. You may inspect
any periodic reports and other information filed with the SEC by Publicis at the
offices of The New York Stock Exchange at 20 Broad Street, New York, New York
10005.

     You may have previously received some of the documents incorporated by
reference, but you can obtain any of them through Publicis, the SEC or the SEC's
Internet world wide web site as described above. Documents incorporated by
reference are available from Publicis without charge, except exhibits to the
documents that have not specifically been incorporated by reference in this
proxy statement/prospectus. In addition, Publicis also makes available to its
shareholders its annual report in French and English, and the "Reference
Document" filed with the COB in French. Shareholders may obtain these documents
by requesting them in writing or by telephone from Publicis at the following
address:

                              Publicis Groupe S.A.
                         133, Avenue des Champs-Elysees
                              75008 Paris, France
                           Attention: Pierre Benaich

     If you would like to request documents from Publicis, please do so by
          , 2002 to receive them before the special meeting of Bcom3
stockholders.
                             ---------------------

     YOU SHOULD RELY ONLY ON THE INFORMATION CONTAINED OR INCORPORATED BY
REFERENCE IN THIS PROXY STATEMENT/PROSPECTUS TO VOTE ON THE MERGERS. NEITHER
PUBLICIS NOR BCOM3 HAS AUTHORIZED ANYONE TO PROVIDE YOU WITH INFORMATION THAT IS
DIFFERENT FROM WHAT IS CONTAINED IN THIS PROXY STATEMENT/PROSPECTUS. THIS PROXY
STATEMENT/PROSPECTUS IS DATED           , 2002. YOU SHOULD NOT ASSUME THAT THE
INFORMATION CONTAINED IN THIS PROXY STATEMENT/PROSPECTUS IS ACCURATE AS OF ANY
DATE OTHER THAN THAT DATE, AND NEITHER THE MAILING OF THIS PROXY
STATEMENT/PROSPECTUS TO BCOM3 STOCKHOLDERS NOR THE DELIVERY OF PUBLICIS ORDINARY
SHARES AND OTHER PUBLICIS SECURITIES TO BE RECEIVED IN THE MERGER SHOULD CREATE
ANY IMPLICATION TO THE CONTRARY.

                                       188


                                    EXPERTS

     The consolidated financial statements of Publicis at December 31, 2001 and
2000 and for each of the two years in the period ended December 31, 2001
incorporated by reference in this proxy statement/prospectus from Publicis's
Annual Report on Form 20-F for the fiscal year 2001 have been audited by Ernst &
Young Audit and Mazars & Guerard S.A., independent auditors, as set forth in
their report which is incorporated herein by reference, and are so incorporated
in reliance upon such report given on the authority of such firms as experts in
accounting and auditing.

     The consolidated financial statements of Publicis at December 31, 1999, and
for the year then ended, incorporated by reference in this proxy
statement/prospectus from Publicis's Annual Report on Form 20-F for the fiscal
year 2001 have been audited by Mazars & Guerard S.A., independent auditors, as
set forth in their report which is incorporated herein by reference, and are so
incorporated in reliance upon such report given on the authority of such firm as
experts in accounting and auditing.

     The consolidated financial statements of Bcom3 included in this proxy
statement/prospectus as of December 31, 2001 and 2000 and for each of the years
ended December 31, 2001 have been so included in reliance on the report by
Arthur Andersen LLP, independent public accountants, given on the authority of
said firm as experts in accounting and auditing.

                                 LEGAL MATTERS

     Alain Schwindenhammer, General Counsel of Publicis, will pass upon the
validity under French law of the Publicis securities to be issued pursuant to
the merger.

                                       189


                   INDEX TO FINANCIAL STATEMENTS AND SCHEDULE



                                                              PAGE
                                                              ----
                                                           
BCOM3 GROUP, INC. AND SUBSIDIARIES
  Report of Management......................................   F-2
  Report of Independent Public Accountants..................   F-3
  Consolidated Balance Sheets as of December 31, 2001 and
     2000...................................................   F-4
  Consolidated Statements of Operations for the Years Ended
     December 31, 2001 and 2000.............................   F-5
  Consolidated Statements of Stockholder's Equity for the
     Years Ended December 31, 2001 and 2000.................   F-6
  Consolidated Statements of Cash Flows for the Years Ended
     December 31, 2001 and 2000.............................   F-7
  Notes to Consolidated Financial Statements................   F-8
  Quarterly Results of Operations (Unaudited)...............  F-29
LEO BURNETT WORLDWIDE, INC. (FORMERLY KNOWN AS THE LEO
  GROUP, INC.)
  Report of Independent Public Accountants..................  F-30
  Consolidated Balance Sheets as of December 31, 1999 and
     1998...................................................  F-31
  Consolidated Statements of Income for the Years Ended
     December 31, 1999, 1998 and 1997.......................  F-32
  Consolidated Statements of Shareholders' Investment for
     the Years Ended December 31, 1999, 1998 and 1997.......  F-33
  Consolidated Statements of Cash Flows for the Years Ended
     December 31, 1999, 1998 and 1997.......................  F-35
  Notes to Consolidated Financial Statements................  F-36
THE MACMANUS GROUP, INC. AND SUBSIDIARIES
  Report of Independent Public Accountants..................  F-52
  Consolidated Balance Sheets as of December 31, 1999 and
     1998...................................................  F-53
  Consolidated Statements of Operations for the Years Ended
     December 31, 1999, 1998 and 1997.......................  F-54
  Consolidated Statements of Stockholders' Equity for the
     Years Ended December 31, 1999, 1998 and 1997...........  F-55
  Consolidated Statements of Cash Flows for the Years Ended
     December 31, 1999, 1998 and 1997.......................  F-56
  Notes to Consolidated Financial Statements................  F-57
SCHEDULE II--VALUATION AND QUALIFYING ACCOUNTS..............   S-1


                                       F-1


                              REPORT OF MANAGEMENT

     The consolidated financial statements and other information included in
this Form 10-K have been prepared by management, which is responsible for its
fairness, integrity and objectivity. The consolidated financial statements have
been prepared in accordance with generally accepted accounting principles in the
United States applied on a basis consistent with prior years and, where
necessary, include amounts that are based on management's informed judgments and
estimates. The financial information contained elsewhere in this Form 10-K has
been prepared in a manner consistent with the preparation of the consolidated
financial statements.

     The Company's system of internal controls is a major element in
management's responsibility to provide a fair presentation of the financial
statements. The system is designed to provide reasonable assurance that the
Company's assets are safeguarded, that transactions are properly recorded and
executed in accordance with management's authorization, that material errors are
prevented or detected within a timely period, and that records are sufficient to
produce reliable financial reports.

     Elements of these control systems are the establishment and communication
of accounting and administrative policies and procedures and the selection and
training of qualified personnel.

     The Audit Committee meets periodically with representatives of financial
management and the independent public accountants to assure that each is
properly discharging their responsibilities. In order to assure complete
independence, the Audit Committee communicates directly and separately with the
independent public accountants and financial management to discuss the results
of their audits, the adequacy of internal accounting controls and the quality of
financial reporting.


                                            
                ROGER A. HAUPT                               EILEEN A. KAMERICK
  ------------------------------------------     ------------------------------------------
                Roger A. Haupt                               Eileen A. Kamerick
                 Chairman and                           Executive Vice President and
           Chief Executive Officer                        Chief Financial Officer


                                       F-2


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

TO THE BOARD OF DIRECTORS AND STOCKHOLDERS OF
  BCOM3 GROUP, INC.:

     We have audited the accompanying consolidated balance sheets of Bcom3
Group, Inc. (a Delaware corporation) and subsidiaries as of December 31, 2001
and 2000, and the related consolidated statements of operations, stockholder's
equity, and cash flows for the years then ended. These financial statements and
the schedule referred to below are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements and schedule based on our audits.

     We conducted our audits in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the consolidated
financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in
the financial statements. An audit also includes assessing the accounting
principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Bcom3 Group, Inc. and
subsidiaries as of December 31, 2001 and 2000, and the results of their
operations and their cash flows for the years then ended in conformity with
accounting principles generally accepted in the United States.

     Our audits were made for the purpose of forming an opinion on the basic
financial statements taken as a whole. The schedule on page S-1 is presented for
purposes of complying with the Securities and Exchange Commission's rules and is
not part of the basic financial statements. This schedule has been subjected to
the auditing procedures applied in our audits of the basic financial statements
and, in our opinion, fairly states in all material respects the financial data
required to be set forth therein in relation to the basic financial statements
taken as a whole.

                                          ARTHUR ANDERSEN LLP

New York, New York
March 4, 2002 (except with respect to
the matters discussed in Note 20,
as to which the date is March 7, 2002)

                                       F-3


                       BCOM3 GROUP, INC. AND SUBSIDIARIES

                          CONSOLIDATED BALANCE SHEETS
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)



                                                                   DECEMBER 31,
                                                              -----------------------
                                                                 2001         2000
                                                              ----------   ----------
                                                                     
ASSETS
Current assets:
  Cash and cash equivalents.................................  $  227,735   $  598,159
  Accounts receivable (less allowance for doubtful accounts
     of $39,055 and $41,541, respectively)..................   1,649,273    1,618,925
  Production expenditures billable to clients...............     213,527      186,292
  Prepaid expenses and other assets.........................     105,309      133,642
                                                              ----------   ----------
     Total Current Assets...................................   2,195,844    2,537,018
Property and equipment......................................     702,456      612,904
Less: Accumulated depreciation and amortization.............     326,014      260,210
                                                              ----------   ----------
     Property and equipment, net............................     376,442      352,694
Goodwill (less accumulated amortization of $120,607 and
  $65,074, respectively)....................................   1,304,723    1,266,955
Other.......................................................     229,430      277,212
                                                              ----------   ----------
     Total Assets...........................................  $4,106,439   $4,433,879
                                                              ==========   ==========
LIABILITIES AND STOCKHOLDER'S EQUITY
Current liabilities:
  Trade accounts payable....................................  $1,760,177   $1,631,048
  Short-term borrowings.....................................      39,393       39,826
  Current portion of long-term debt.........................       6,016       57,376
  Accrued expenses and other payables.......................     531,913      544,652
                                                              ----------   ----------
     Total Current Liabilities..............................   2,337,499    2,272,902
Long-term debt..............................................       9,450      389,128
Real estate finance obligation..............................     187,714      195,321
Deferred compensation and accrued retirement benefits.......     110,309      117,749
Other long-term liabilities.................................     105,286      118,677
Deferred rent...............................................      31,358       29,003
                                                              ----------   ----------
                                                                 444,117      849,878
Minority interest...........................................      18,047       14,141
Commitments and contingencies
Mandatorily redeemable stock................................     301,494      239,126
Stockholder's equity:
  Common Stock, Class B, $.01 par value, 10,000,000 shares
     authorized, 4,284,248 and 4,274,248 shares issued and
     outstanding at December 31, 2001 and 2000,
     respectively...........................................          43           43
  Additional paid-in capital................................   1,187,279    1,185,979
  Retained deficit..........................................    (174,048)    (124,332)
  Accumulated other comprehensive loss......................      (7,605)      (3,858)
                                                              ----------   ----------
                                                               1,005,669    1,057,832
  Unearned compensation.....................................        (387)          --
                                                              ----------   ----------
     Total Stockholder's Equity.............................   1,005,282    1,057,832
                                                              ----------   ----------
     Total Liabilities and Stockholder's Equity.............  $4,106,439   $4,433,879
                                                              ==========   ==========


The accompanying Notes to Consolidated Financial Statements are an integral part
                              of these statements.



                                       F-4


                       BCOM3 GROUP, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF OPERATIONS
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)



                                                              YEARS ENDED DECEMBER 31,
                                                              -------------------------
                                                                 2001          2000
                                                              -----------   -----------
                                                                      
REVENUES....................................................  $1,917,343    $1,833,727
OPERATING EXPENSES:
  Compensation and employee benefits........................   1,142,398     1,134,699
  Other general expenses....................................     320,567       330,836
  Office and related expenses...............................     151,933       135,040
  Depreciation and amortization.............................     148,866       129,016
  Nonrecurring charge.......................................          --        71,889
  Restructuring and other special charges...................      20,252            --
                                                              ----------    ----------
     Total operating expenses...............................   1,784,016     1,801,480
OPERATING INCOME............................................     133,327        32,247
OTHER INCOME (EXPENSE):
  Interest income...........................................      22,443        34,487
  Interest expense..........................................     (44,007)      (58,555)
  Foreign currency loss.....................................      (1,254)       (2,980)
  Other income..............................................          --           193
                                                              ----------    ----------
     Total other expense....................................     (22,818)      (26,855)
                                                              ----------    ----------
INCOME BEFORE INCOME TAXES..................................     110,509         5,392
INCOME TAXES................................................      72,913        66,643
                                                              ----------    ----------
INCOME (LOSS) AFTER INCOME TAXES............................      37,596       (61,251)
MINORITY INTEREST...........................................     (10,973)       (8,288)
EQUITY IN (LOSS) INCOME OF AFFILIATES.......................        (542)        3,926
                                                              ----------    ----------
NET INCOME (LOSS)...........................................  $   26,081    $  (65,613)
                                                              ==========    ==========
NET LOSS PER COMMON SHARE:
NET INCOME (LOSS)...........................................  $   26,081    $  (65,613)
Exclude:
  Net income allocable to Mandatorily redeemable Class A
     common shares..........................................     (74,729)      (58,719)
                                                              ----------    ----------
Loss allocable to Class B common shares.....................  $  (48,648)   $ (124,332)
                                                              ==========    ==========
Weighted average Class B common shares outstanding..........   4,281,289     3,421,734
                                                              ==========    ==========
LOSS PER CLASS B COMMON SHARE...............................  $   (11.36)   $   (36.34)
                                                              ==========    ==========


The accompanying Notes to Consolidated Financial Statements are an integral part
                              of these statements.


                                       F-5


                       BCOM3 GROUP, INC. AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF STOCKHOLDER'S EQUITY
                     YEARS ENDED DECEMBER 31, 2001 AND 2000
                       (IN THOUSANDS, EXCEPT SHARE DATA)


                                                                                               LOANS TO
                                                                                ADDITIONAL   STOCKHOLDERS   RETAINED
                                 COMPREHENSIVE    NUMBER OF     PAR VALUE--      PAID-IN      FOR STOCK     EARNINGS
                                 INCOME (LOSS)     SHARES           $.01         CAPITAL        SALES       (DEFICIT)
                                 -------------   -----------   --------------   ----------   ------------   ---------
                                                                                          
BALANCE, DECEMBER 31, 1999.....                   10,108,405        $100        $  126,800     $(5,600)     $  64,200
Allocation of balances to
  Mandatorily redeemable
  stock........................                           --        (100)         (126,800)      5,600        (64,200)
                                                 -----------        ----        ----------     -------      ---------
BALANCE, JANUARY 1, 2000.......                   10,108,405          --                --          --             --
Net loss.......................    $(65,613)                                                                  (65,613)
Other comprehensive loss:
  Unrealized loss on
    investments (net of tax
    benefit of $225)...........        (417)
  Foreign currency translation
    (net of tax benefit of
    $2,010)....................     (22,063)
  Minimum pension liability....         310
                                   --------
Comprehensive loss.............    $(87,783)
                                   ========
Repayment of loans to
  stockholders.................                                                                  5,600
Issuance of Class B shares.....                    4,274,248          43           485,994
Shares issued for
  acquisitions.................                    6,013,300          60           701,733
Stock repurchases..............                     (718,758)         (7)           (3,780)
Allocation to Mandatorily
  redeemable stock.............                  (15,402,947)        (53)            2,032      (5,600)       (58,719)
                                                 -----------        ----        ----------     -------      ---------
BALANCE, DECEMBER 31, 2000.....                    4,274,248          43        $1,185,979          --      $(124,332)
                                                 -----------        ----        ----------     -------      ---------
Net income.....................    $ 26,081                                                                    26,081
Other comprehensive income:
  Unrealized loss on
    investments (net of tax
    benefit of $1,133).........      (1,700)
  Foreign currency translation
    (net of tax benefit of
    $3,553)....................     (12,560)
  Minimum pension liability
    (net of tax benefit of
    $1,336)....................      (2,985)
                                   --------
Comprehensive income...........    $  8,836
                                   ========
Dividends paid.................                                                                                (4,919)
Employee loans to purchase
  stock........................                                                                    (86)
Issuance of Class B shares.....                       10,000          --             1,300
Shares issued for acquisitions
  and other....................                       44,500          --             7,146
Stock repurchases..............                     (152,613)         (2)           (2,070)
Allocation to Mandatorily
  redeemable stock.............                      108,113           2            (5,076)         86        (70,878)
                                                 -----------        ----        ----------     -------      ---------
BALANCE, DECEMBER 31, 2001.....                    4,284,248          43        $1,187,279          --      $(174,048)
                                                 ===========        ====        ==========     =======      =========


                                  ACCUMULATED
                                     OTHER       MANDATORILY
                                 COMPREHENSIVE   REDEEMABLE
                                 INCOME (LOSS)      STOCK
                                 -------------   -----------
                                           
BALANCE, DECEMBER 31, 1999.....    $  9,598       $     --
Allocation of balances to
  Mandatorily redeemable
  stock........................      (9,598)       195,098
                                   --------       --------
BALANCE, JANUARY 1, 2000.......          --        195,098
Net loss.......................
Other comprehensive loss:
  Unrealized loss on
    investments (net of tax
    benefit of $225)...........        (417)
  Foreign currency translation
    (net of tax benefit of
    $2,010)....................     (22,063)
  Minimum pension liability....         310
Comprehensive loss.............
Repayment of loans to
  stockholders.................
Issuance of Class B shares.....
Shares issued for
  acquisitions.................
Stock repurchases..............
Allocation to Mandatorily
  redeemable stock.............      18,312         44,028
                                   --------       --------
BALANCE, DECEMBER 31, 2000.....    $ (3,858)      $239,126
                                   --------       --------
Net income.....................
Other comprehensive income:
  Unrealized loss on
    investments (net of tax
    benefit of $1,133).........      (1,700)
  Foreign currency translation
    (net of tax benefit of
    $3,553)....................     (12,560)
  Minimum pension liability
    (net of tax benefit of
    $1,336)....................      (2,985)
Comprehensive income...........
Dividends paid.................
Employee loans to purchase
  stock........................
Issuance of Class B shares.....
Shares issued for acquisitions
  and other....................
Stock repurchases..............
Allocation to Mandatorily
  redeemable stock.............      13,498         62,368
                                   --------       --------
BALANCE, DECEMBER 31, 2001.....    $ (7,605)      $301,494
                                   ========       ========


The accompanying Notes to Consolidated Financial Statements are an integral part
                              of these statements.


                                       F-6


                       BCOM3 GROUP, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)



                                                              YEARS ENDED DECEMBER 31,
                                                              ------------------------
                                                                2001           2000
                                                              ---------      ---------
                                                                       
CASH FLOWS FROM OPERATING ACTIVITIES
  Net income (loss).........................................  $  26,081      $ (65,613)
  Reconciliation of net income (loss) to net cash provided
    by operating activities:
    Depreciation and amortization...........................    148,866        129,016
    Provision for doubtful accounts.........................     13,598         16,219
    Non-cash portion of restructuring and other special
     charges................................................     17,712             --
    Net loss on divestments.................................        817             --
    Decrease in deferred compensation and accrued retirement
     benefits...............................................    (10,406)        (3,506)
    Dividends in excess of earnings in affiliates...........      6,423            859
    Minority interest.......................................     10,973          8,288
  Changes in operating assets and liabilities, net of
    effects from acquisitions:
    Decrease/(increase) in accounts receivable..............     57,056       (151,752)
    (Increase)/decrease in production expenditures billable
     to clients.............................................    (31,303)         1,499
    Increase in trade accounts payable......................     39,783        139,685
    Decrease in accrued expenses and other payables.........    (86,792)       (55,955)
    Increase/(decrease) in accrued income taxes.............     19,292         (9,358)
    Decrease/(increase) in prepaid expenses and other
     current assets.........................................     42,944        (15,215)
    Decrease in other assets................................      3,863          7,864
                                                              ---------      ---------
      Net Cash Provided by Operating Activities.............    258,907          2,031
                                                              ---------      ---------
CASH FLOWS FROM INVESTING ACTIVITIES
  Business acquisitions, net of cash acquired...............    (75,246)       (32,769)
  Expenditures for property and equipment...................    (83,061)       (91,670)
  Proceeds from sale of assets..............................      3,553          7,982
  Cash acquired in MacManus acquisition.....................         --         50,583
                                                              ---------      ---------
      Net Cash Used in Investing Activities.................   (154,754)       (65,874)
                                                              ---------      ---------
CASH FLOWS FROM FINANCING ACTIVITIES
  Dividends paid to minority stockholders...................     (6,862)        (7,149)
  Dividends paid on Common Stock............................     (4,919)            --
  Repayment of short-term borrowings........................     (9,388)       (70,719)
  Proceeds from long-term debt..............................      6,119        153,352
  Repayment of long-term debt...............................   (451,960)       (68,269)
  Repayment of stockholder loans............................         --          5,600
  Proceeds from sales of stock..............................      2,746        486,037
  Redemptions of stock......................................     (2,072)       (32,284)
  Other.....................................................       (387)            --
                                                              ---------      ---------
      Net Cash (Used in)/Provided by Financing Activities...   (466,723)       466,568
                                                              ---------      ---------
EFFECT OF EXCHANGE RATE CHANGES ON CASH AND CASH
  EQUIVALENTS...............................................     (7,854)        (7,084)
                                                              ---------      ---------
NET (DECREASE)/INCREASE IN CASH AND CASH EQUIVALENTS........   (370,424)       395,641
CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR................    598,159        202,518
                                                              ---------      ---------
CASH AND CASH EQUIVALENTS, END OF YEAR......................  $ 227,735      $ 598,159
                                                              =========      =========
SUPPLEMENTAL CASH FLOW INFORMATION
Income taxes paid...........................................  $  26,757      $  77,367
                                                              =========      =========
Interest paid...............................................  $  26,827      $  58,321
                                                              =========      =========


The accompanying Notes to Consolidated Financial Statements are an integral part
                              of these statements.


                                       F-7


                       BCOM3 GROUP, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  DESCRIPTION OF THE BUSINESS AND BASIS OF PRESENTATION

     Bcom3 Group, Inc. and subsidiaries ("Bcom3" or the "Company") is one of the
world's leading advertising and marketing communications services holding
companies. The Company was created through the business combination of Leo
Burnett Worldwide, Inc. ("Leo Burnett," formerly known as The Leo Group, Inc.)
and The MacManus Group, Inc. ("MacManus") on January 31, 2000. The Company's
service offerings include creation and production of advertising; branding and
brand building; strategic media planning and buying; marketing research and
consultation; public relations; healthcare marketing and communications;
multicultural and urban marketing; direct and database marketing; interactive
and digital communications; financial and business-to-business advertising;
directory advertising; field marketing; integrated merchandising and sales
promotion programs; sports and event marketing; telemarketing; new product
design and development; package design; and internet and digital media
development.

     The Company has operations in the United States, Europe, Asia Pacific,
Latin America, Canada, the Middle East and Africa.

     The consolidated financial statements include the financial statements of
Bcom3 and its domestic and international subsidiaries. All significant
intercompany balances and transactions have been eliminated. These statements
reflect all adjustments, consisting of normal recurring accruals, which in the
opinion of management are necessary for a fair presentation, in all material
respects of the information contained therein.

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

  Cash and Cash Equivalents

     Cash and cash equivalents consist of highly liquid instruments with
original maturities, when purchased, of three months or less. These investments
are stated at cost, which approximates fair value.

  Allowance for Doubtful Accounts

     Accounts receivable are presented net of an allowance for doubtful
accounts. The allowance for doubtful accounts is determined through a specific
identification process whereby management assesses the collectability of
receivables based in part on the financial condition of the client.

  Production Expenditures Billable to Clients

     Production expenditures billable to clients consist principally of costs
incurred in providing communications services to clients. Such amounts are
generally billed to clients when services are rendered, when costs are incurred
for radio and television production and when print production is completed.

  Property and Equipment

     Property and equipment is stated at cost, net of accumulated depreciation.
Expenditures for repairs and maintenance are charged to expense as incurred and
expenditures for additions and improvements that significantly extend the lives
of assets are capitalized. Upon sale or other retirement of depreciable assets,
the cost and accumulated depreciation are removed from the related accounts and
any gain or loss is reflected in operations. Most property and equipment is
depreciated utilizing the straight-line method over the estimated useful lives
of the depreciable assets, which range from 10 to 40 years for buildings and
improvements, and three to 10 years for furniture and equipment. Costs
associated with the acquisition or development of software for internal use are
capitalized in accordance with the provisions of AICPA Statement of Position
98-1, "Accounting for the Costs of Computer Software Developed or Obtained for
Internal Use." Most capitalized software costs are amortized on a straight-line
basis over three to five years. Capitalized software costs include expenditures
for purchased software and for the design, development and testing of new
systems. Expenditures

                                       F-8

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

for consulting, training and reengineering efforts are expensed as incurred.
Leasehold improvements are amortized over their estimated useful lives or over
the terms of the lease, whichever is shorter, on a straight-line basis.

  Intangibles

     The Company makes acquisitions consistent with its strategy of enhancing
the value of its services capabilities and expanding its current ongoing client
relationships. The goodwill that results from these acquisitions primarily
represents acquisition costs in excess of fair value of tangible net assets and
identifiable intangible assets that are acquired in each transaction. Goodwill
consists primarily of the know-how, reputation, experience and geographic
location of the purchased businesses. Goodwill is amortized on a straight-line
basis over periods up to 25 years.

     Included in "Other" assets is approximately $33.9 million and $44.9 million
of unamortized value ascribed to the customer base as of December 31, 2001 and
2000, respectively, and $2.6 million and $5.1 million, of unamortized value
ascribed to the assembled workforce as of December 31, 2001 and 2000,
respectively, which were acquired in the business combination between Leo
Burnett and MacManus. These amounts are being amortized on a straight-line basis
over five years and three years for customer base and assembled workforce,
respectively. The amount attributable to customer base represents the value of
the established relationships that the Company has with its current clients. The
value attributable to the assembled workforce was determined based upon the
estimated replacement cost of the key members of the management team.

     In accordance with the provisions of Statement of Financial Accounting
Standards ("SFAS") No. 141, "Business Combinations," the Company has assessed
each of its acquisitions since July 1, 2001 for any identifiable intangible
assets. The Company has identified $0.3 million of value which has been ascribed
to non-compete and non-solicit agreements related to these acquisitions. The
asset is being amortized on a straight-line basis over five years.

     The Company periodically assesses the value of its intangible assets and to
the extent an impairment of these assets is identified, a write-down is
recorded.

     Amortization expense related to intangible assets in the accompanying
consolidated income statements totaled $78.3 million and $71.5 million for the
years ended December 31, 2001 and 2000, respectively.

  Measurement of Impairment

     In accordance with SFAS No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of," the Company
records impairment losses on property and equipment used in operations, goodwill
and intangible assets when events and circumstances indicate the assets may be
impaired and the undiscounted cash flows estimated to be generated by those
assets are less than their carrying amounts. If an impairment has occurred, the
amount of the impairment recognized is determined by estimating the fair value
of the assets and recording a provision for loss if the carrying value is
greater than the fair value.

  Financial Instruments

     The Company manages its exposure to fluctuations in foreign currency
exchange rates and interest rates, primarily through the use of foreign exchange
contracts and interest rate swaps. The estimated fair values of derivative
positions represent the net amount required to terminate the position, taking
into consideration market rates and counterparty credit risk. While investing in
these financial instruments, the Company does not make any speculative
investment decisions.

                                       F-9

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

  Deferred Compensation

     The Company has certain compensation plans, which enable eligible employees
to defer a portion of their compensation into future periods. Amounts related to
these compensation arrangements are charged to expense as the related services
are performed.

  Loss Lease Provisions

     The Company will record a loss lease provision when it decides to abandon
or sublet rented office space. This provision will be equal to the lesser of the
difference between the Company's rent expense per the lease agreement less any
expected sublease income to be received during the remaining term of the lease
or any penalties which result from lease cancellation. The Company will also
evaluate the realizability of any leasehold improvements associated with the
space and record a provision if the Company will not be able to recover its
remaining book value through sublease income.

  Income Taxes

     Deferred income taxes are provided for the temporary difference between the
financial reporting basis and tax basis of the Company's assets and liabilities.

  Investments in Affiliates

     Investments in affiliated companies are accounted for by the equity method.
The equity method is used when the Company has a 20% to 50% ownership interest
and where significant influence over the operating and financial policies of
these investments exist. All other investments are generally accounted for under
the cost method.

  Foreign Currency Translation

     The Company's consolidated financial statements are prepared in accordance
with the requirements of SFAS No. 52, "Foreign Currency Translation." Assets and
liabilities of the Company's foreign subsidiaries, other than those located in
highly inflationary countries, are translated at current exchange rates, while
income and expense are translated at average rates for the period. For entities
in highly inflationary countries, a combination of current and historical rates
is used to determine foreign currency gains and losses resulting from financial
statement translation. Resulting translation gains and losses are reported as a
component of stockholder's equity except for those associated with highly
inflationary countries, which are reported directly in the accompanying
consolidated statement of operations. Certain of the Company's intercompany
loans with international subsidiaries are of a long-term investment nature since
settlement is not planned or anticipated in the foreseeable future. Accordingly,
related gains or losses are reported and accumulated in the same manner as
currency translation adjustments. Foreign currency transaction gains and losses
are included in the determination of net income.

  Earnings Per Share

     Basic and diluted loss per common share is calculated by dividing net
income, reduced by $74.7 million and $58.7 million of income allocable to
Mandatorily redeemable stock for the years ended December 31, 2001 and 2000,
respectively, by the weighted average number of Class B common shares
outstanding during each respective period. For the years ended December 31, 2001
and 2000, the weighted average number of Class B common shares used in the
earnings per share calculation is 4,281,289 and 3,421,734, respectively. No
Class B common shares existed prior to March 2000.

                                       F-10

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

  Revenue Recognition

     Substantially all revenue is derived from fees for services and for
production of advertisements. Additionally, revenue is derived from commissions
for placement of advertisements in various media. Revenue is recognized when the
service is performed in accordance with the terms of the contractual arrangement
and collection is reasonably assured.

     In December 1999, the Securities and Exchange Commission issued Staff
Accounting Bulletin No. 101, "Revenue Recognition in Financial Statements" ("SAB
No. 101"). SAB No. 101 provides guidance on the recognition, presentation and
disclosure of revenues in financial statements and required adoption no later
than the fourth quarter of fiscal 2000. During 2000, the Company adopted SAB No.
101, which did not have a material impact on the Company's consolidated
financial position or results of operations.

  Use of Estimates

     The process of preparing financial statements in conformity with accounting
principles generally accepted in the United States requires the use of estimates
and assumptions regarding certain types of assets, liabilities and expenses.
Such estimates primarily relate to unsettled transactions and events as of the
date of the financial statements. Accordingly, upon settlement, actual results
may differ from estimated amounts.

  Reclassifications

     Certain reclassifications have been made in the 2000 financial statements
to conform to the 2001 presentation.

  Recent Accounting Principles

     In June 1998, the Financial Accounting Standards Board ("FASB") issued SFAS
No. 133, "Accounting for Derivative Instruments and Hedging Activities" ("SFAS
No. 133"). SFAS No. 133 requires the Company to recognize all derivatives on the
balance sheet at fair value. Derivatives that are not designated as part of a
hedging relationship must be adjusted to fair value through income. If the
derivative is a hedge, depending on the nature of the hedge, the effective
portion of the hedge's change in fair value is either (1) offset against the
change in fair value of the hedged asset, liability or firm commitment through
income or (2) held in equity until the hedged item is recognized in income. The
ineffective portion of a hedge's change in fair value is immediately recognized
in income. In June 1999, the FASB issued SFAS No. 137, "Accounting for
Derivative Instruments and Hedging Activities -- Deferral of the Effective Date
of FASB Statement No. 133 -- an Amendment of FASB Statement No. 133" ("SFAS No.
137"). SFAS No. 137 deferred the effective date of SFAS No. 133 for one year to
fiscal years beginning after June 15, 2000. In June 2000, the FASB issued SFAS
No. 138 "Accounting for Certain Derivative Instruments and Certain Hedging
Activities -- an amendment of FASB Statement No. 133" ("SFAS No. 138"). This
statement amended certain paragraphs within SFAS No. 133. The Company adopted
SFAS No. 133 and SFAS No. 138 effective January 1, 2001. The adoption of SFAS
No. 133 and SFAS No. 138 did not have a material effect on the Company's
consolidated financial position or results of operations.

     In April 2001, the Emerging Issues Task Force ("EITF") issued Topic D-96,
"Accounting for Management Fees Based on a Formula." This pronouncement provides
guidance on revenue recognition under arrangements that contain
performance-based incentive fees that are not finalized until the end of a
period of time specified in the arrangement and gives the Company the option to
recognize the related revenue at the end of the contract year or alternatively
recognize revenue due at any point in time as if the contract were terminated at
the given reporting period date. The Company will adopt this pronouncement
beginning January 1, 2002. The Company does not anticipate that this will have a
material impact on its consolidated financial position or results of operations.

                                       F-11

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     In June 2001, the FASB issued SFAS No. 141, "Business Combinations" ("SFAS
No. 141"), and SFAS No. 142, "Goodwill and Other Intangible Assets" ("SFAS No.
142"). SFAS No. 141 requires that all business combinations be accounted for by
the purchase method and that intangible assets acquired in a business
combination be recognized as assets apart from goodwill. SFAS No. 142 requires
that goodwill and intangible assets that have indefinite useful lives not be
amortized but be tested at least annually for impairment. Intangible assets that
have finite useful lives will continue to be amortized over their useful lives.
SFAS No. 141 became effective for all business combinations initiated after June
30, 2001 and for all business combinations accounted for by the purchase method
for which the date of acquisition is July 1, 2001 or later. The provisions of
SFAS No. 142 are effective for fiscal years beginning after December 15, 2001.

     SFAS No. 141 has been adopted by the Company effective July 1, 2001 and has
not had a material impact on the Company's consolidated financial position or
results of operations. The Company will adopt the provisions of SFAS No. 142
beginning in the first quarter of 2002. The full impact of adoption of the
provisions of SFAS No. 142 is yet to be determined; however, annual amortization
expense recorded in 2001 related to goodwill and intangible assets was $60.1
million and $18.4 million, respectively. SFAS No. 142 also contains certain
transition provisions that apply to acquisitions completed after June 30, 2001.
The adoption of the transition provisions has not had a material effect on the
Company's consolidated financial position or results of operations.

     In June 2001, the FASB issued SFAS No. 143, "Accounting for Asset
Retirement Obligations" ("SFAS No. 143"), which is effective for fiscal years
beginning after June 15, 2002. SFAS No. 143 requires that the fair value of an
asset retirement obligation be recognized in the period in which it is incurred
if a reasonable estimate of fair value of the obligation can be made. The
adoption of the provisions of SFAS No. 143 is not expected to have a material
effect on the Company's consolidated financial position or results of
operations.

     In August 2001, the FASB issued SFAS No. 144, "Accounting for the
Impairment or Disposal of Long-Lived Assets" ("SFAS No. 144"), which is
effective for fiscal years beginning after December 15, 2001. SFAS No. 144
addresses financial accounting and reporting for the impairment of long-lived
assets (excluding goodwill) or assets to be disposed of. The adoption of SFAS
No. 144 is not expected to have a material effect on the Company's consolidated
financial position or results of operations.

     In November 2001, the EITF issued Topic D-103, "Income Statement
Characterization of Reimbursements Received for 'Out-of-Pocket' Expenses
Incurred." This pronouncement provides guidance on the accounting treatment in
the income statement for reimbursements received for out-of-pocket expenses
incurred, and is effective for all financial reporting periods beginning after
December 15, 2001. The Company is currently in the process of quantifying the
financial impact of the application of this pronouncement on its revenues and
will adopt the provisions of this pronouncement beginning in the first quarter
of 2002. The adoption of its provisions will have no impact on the Company's
consolidated financial position. Beginning in 2002, the Company's statement of
operations will include a gross revenue and cost of sales account, however this
will have no impact on the Company's net income.

3.  ACQUISITIONS

     All acquisitions have been accounted for under the purchase method. The
results of operations of the acquired businesses are included in the
consolidated financial statements from the dates of the acquisition.

     On January 27, 2000, the shareholders of Leo Burnett approved a business
combination with MacManus to create Bcom3 and on January 31, 2000, the business
combination occurred. Pursuant to the business combination, all of Leo Burnett's
approximately 9.5 million outstanding shares were exchanged for the same number
of shares in Bcom3; MacManus' shareholders exchanged approximately 700,000
outstanding shares for approximately 6.0 million shares of Bcom3 based on an
exchange ratio of 8.6:1. For accounting purposes, Leo Burnett was deemed to be
the acquirer principally because of the greater number of Bcom3 shares

                                       F-12

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

expected to be received by the stockholders of Leo Burnett. The purchase price
plus the liabilities assumed exceeded the fair value of the tangible assets and
identified intangible assets acquired by approximately $1,240 million
(goodwill). The goodwill is being amortized over a period of 25 years on a
straight-line basis.

     During 2001 and 2000, the Company acquired other advertising and marketing
communications services businesses or interests in other advertising and
marketing communications services businesses for total cash consideration of
$75.2 million and $32.8 million, respectively. These acquisitions were accounted
for under the purchase method and have been included in the Company's
consolidated results of operations since the date of acquisition. The historical
and pro forma impact of these individual acquisitions on 2001 and 2000 results,
respectively, were not significant.

     Certain acquisitions completed in 2001 and 2000 require payments in future
years to the former owners of the acquired companies based on the acquired
companies' future revenue and/or profits, as defined in the acquisition
agreements. In 2001 and 2000, the Company recorded $8.0 million and $29.2
million, respectively, as additional purchase price or compensation expense
related to acquisitions.

4.  FAIR VALUE OF FINANCIAL INSTRUMENTS

     The following table presents the carrying amounts and estimated fair values
of the Company's financial instruments as of December 31, 2001 and 2000 (in
thousands):



                                                     2001                    2000
                                             ---------------------   ---------------------
                                             CARRYING                CARRYING
                                              AMOUNT    FAIR VALUE    AMOUNT    FAIR VALUE
                                             --------   ----------   --------   ----------
                                                                    
Cash and cash equivalents..................  $227,735    $227,735    $598,159    $598,159
Investments
  Equity in marketable securities..........     1,138       1,138       3,134       3,134
  Equity investments including goodwill....    51,985      51,985      94,947      94,947
Short-term borrowings......................    39,393      39,393      39,826      39,826
Long-term debt.............................    15,466      15,466     446,504     446,504
Foreign exchange contracts.................        23          23        (256)       (256)


     The following methods and assumptions were used to estimate the fair value
of each class of financial instruments for which it is practicable to estimate
that value:

  Cash and cash equivalents

     Cash and cash equivalents consist primarily of short-term interest bearing
highly liquid investments. The fair value of cash and cash equivalents
approximated carrying value due to the short-term maturity of these instruments.

  Investments

     The fair market value of equity in marketable securities is based on the
market prices for the last day of the period if the investment trades on quoted
exchanges. Unrealized gains and losses on these investments are included as a
separate component of stockholder's equity, net of any related tax effect. For
non-traded investments, fair value is estimated based on the underlying value of
the investment.

  Short-term borrowings

     The fair value of short-term borrowings approximated carrying value due to
the short-term maturity of these instruments.

                                       F-13

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

  Long-term debt

     The Company's long-term debt was a combination of floating and fixed rate
debt and equipment lease obligations, the carrying value of which approximated
fair value.

  Foreign exchange contracts

     The estimated fair values of derivative positions represent the net amount
required to terminate the positions, taking into consideration market rates and
counterparty credit risk.

5. CONCENTRATION OF CREDIT RISK

     The Company's largest customer, Procter & Gamble, accounted for
approximately 12.7% and 12.0% of revenues for the years ended December 31, 2001
and 2000, respectively, and 7.5% and 9.0% of accounts receivable balances at
December 31, 2001 and 2000, respectively. The Company's second largest customer,
Philip Morris, accounted for approximately 11.2% and 9.0% of revenues for the
years ended December 31, 2001 and 2000, respectively, and 6.9% and 7.0% of
accounts receivable balances at December 31, 2001 and 2000, respectively.

     Credit risk represents the accounting loss that would be recognized at the
reporting date if counter-parties failed to perform as contracted. The Company
performs regular credit reviews of customers. Allowances are maintained for
potential credit losses. To date, such losses have been within the Company's
expectations and allowances for doubtful accounts are adequate to cover
foreseeable credit risk losses.

6. SEGMENT INFORMATION

     The Company's wholly and partially-owned businesses operate within the
advertising and marketing communications services operating segment. All of
these services fall within one reportable segment as defined in SFAS No. 131,
"Disclosures about Segments of an Enterprise and Related Information."

     A summary of the Company's revenues and property and equipment by
geographic area as of December 31, 2001 and 2000 is as follows (in thousands):



                         UNITED                  ASIA      LATIN
                         STATES      EUROPE    PACIFIC    AMERICA     OTHER      TOTAL
                       ----------   --------   --------   --------   -------   ----------
                                                             
Revenue
  2001...............  $1,017,347   $554,125   $183,266   $121,826   $40,779   $1,917,343
  2000...............     954,847    519,661    189,189    135,413    34,617    1,833,727
Property and
equipment, net
  2001...............  $  288,987   $ 59,398   $ 15,256   $  9,967   $ 2,834   $  376,442
  2000...............     270,148     55,493     13,795      9,972     3,286      352,694


7. INVESTMENTS IN AFFILIATES

     Investments in affiliated companies are accounted for using the equity
method of accounting when the Company has a 20% to 50% ownership interest and
exercises significant influence over the operating and financial policies of the
affiliate. All other investments are generally accounted for under the cost
method.

     The Company's equity in the net (loss) income of these affiliates amounted
to a loss of $0.5 million and income of $3.9 million for the years ended
December 31, 2001 and 2000, respectively. The Company's equity in the net
tangible assets of these affiliated companies was approximately $18.3 million
and $32.6 million as of December 31, 2001 and 2000, respectively. In addition,
the excess of acquisition costs over the fair value of

                                       F-14

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

tangible net assets acquired was approximately $33.7 million and $62.4 million
as of December 31, 2001 and 2000, respectively. These excess acquisition costs
are being amortized on a straight-line basis over periods of up to 25 years. In
2001 and 2000, the Company disposed of shares held in certain affiliates. The
resulting impact of these disposals was not material to the 2001 and 2000
consolidated results of operations or financial position.

8.  RESTRUCTURING & OTHER SPECIAL CHARGES AND NONRECURRING CHARGE

     As part of the Company's operational initiatives related to the merged
operations of Leo Burnett and MacManus, the Company incurred $20.3 million of
restructuring and other special charges during 2001 related to the streamlining
of certain of the Company's businesses. These charges include costs associated
with severance, fixed asset impairments, leasehold consolidations and other
related costs of $5.3 million, $3.6 million, $10.5 million and $0.9 million,
respectively. Of these amounts, approximately $3.3 million, $2.9 million, $10.5
million and $0.6 million related to severance, fixed asset impairments,
leasehold consolidations and other related costs, respectively, remain as of
December 31, 2001.

     The costs, liabilities and activity during 2001 for these charges are as
follows (in thousands):



                                                                DEDUCTIONS
                                                         -------------------------
                                BALANCE                     APPLIED                    BALANCE
                              DECEMBER 31,   ADDITIONS      AGAINST                  DECEMBER 31,
                                  2000       EXPENSED    RELATED ASSETS   PAYMENTS       2001
                              ------------   ---------   --------------   --------   ------------
                                                                      
Severance...................       $--        $ 5,283         $ --         $1,996      $ 3,287
Fixed asset impairments.....       --           3,603          726             --        2,877
Leasehold consolidations....       --          10,519           --             --       10,519
Other related costs.........       --             847           --            271          576
                                   --         -------         ----         ------      -------
  Totals....................       $--        $20,252         $726         $2,267      $17,259
                                   ==         =======         ====         ======      =======


     In connection with the business combination, Leo Burnett terminated its
employee loan program. This program guaranteed bank loans to employees to allow
the employees to purchase Leo Burnett's common stock. Leo Burnett extended an
offer to its shareholders with loans outstanding under the employee loan program
to redeem a number of shares of common stock sufficient to retire the amount of
outstanding borrowings under these loans. Related to this redemption offer, the
Company recognized a nonrecurring compensation charge of $71.9 million in 2000.
This charge was equal to the difference in the book value and cash to be paid
for the shares offered for redemption. There is no tax benefit associated with
this charge.

                                       F-15

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

9.  PROPERTY AND EQUIPMENT

     Property and equipment and the related accumulated depreciation and
amortization as of December 31, 2001 and 2000 are summarized as follows (in
thousands):



                                                                2001        2000
                                                              ---------   ---------
                                                                    
Furniture and equipment.....................................  $ 249,720   $ 222,172
Building....................................................    196,671     194,887
Land........................................................     17,698      16,987
Leasehold improvements......................................    141,743     118,169
Software....................................................     79,762      43,400
Other.......................................................     16,862      17,289
                                                              ---------   ---------
  Total cost................................................    702,456     612,904
Accumulated depreciation and amortization...................   (326,014)   (260,210)
                                                              ---------   ---------
  Property and equipment, net...............................  $ 376,442   $ 352,694
                                                              =========   =========


     Depreciation and amortization expense for property and equipment totaled
$70.6 million and $57.5 million in 2001 and 2000, respectively.

10.  INCOME TAXES

     The Company accounts for income taxes in accordance with SFAS No. 109,
"Accounting for Income Taxes" ("SFAS No. 109"). SFAS No. 109 applies an asset
and liability approach that requires the recognition of deferred tax assets and
liabilities with respect to the expected future tax consequences of events that
have been recognized in the consolidated financial statements and tax returns.

                                       F-16

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     Income (loss) before income taxes and the income taxes for the years ended
December 31, 2001 and 2000 consisted of the amounts as shown below (in
thousands):



                                                                2001       2000
                                                              --------   --------
                                                                   
Income (loss) before income taxes:
  Domestic..................................................  $ 31,665   $(48,768)
  International.............................................    78,844     54,160
                                                              --------   --------
     Total..................................................  $110,509   $  5,392
                                                              ========   ========
Income taxes:
Current:
  Federal...................................................  $ 27,782   $ 37,429
  State and local...........................................     3,658      8,293
  International.............................................    31,268     31,057
                                                              --------   --------
                                                                62,708     76,779
                                                              --------   --------
Deferred:
  Federal...................................................    (2,843)    (8,403)
  State and local...........................................      (408)      (686)
  International.............................................    13,456     (1,047)
                                                              --------   --------
                                                                10,205    (10,136)
                                                              --------   --------
     Total..................................................  $ 72,913   $ 66,643
                                                              ========   ========


     The Company's effective income tax rate for the years ended December 31,
2001 and 2000, varied from the statutory federal income tax rate as a result of
the following factors:



                                                              2001    2000
                                                              ----   -------
                                                               
Statutory federal income tax rate...........................  35.0%     35.0%
State and local taxes on income, net of federal income tax
  benefit...................................................   1.9      91.7
Impact of international tax rate differential...............   6.6     276.2
Nondeductible goodwill amortization.........................  18.1     363.0
Nonrecurring charge.........................................    --     466.6
Other.......................................................   4.4       3.4
                                                              ----   -------
Effective rate..............................................  66.0%  1,235.9%
                                                              ====   =======


     Deferred income taxes are provided for the temporary differences between
the financial reporting bases and tax bases of the Company's assets and
liabilities. Deferred tax benefits result primarily from recording certain
expenses in the financial statements, which are not currently deductible for tax
purposes. Deferred tax liabilities result primarily from the recording of
intangible assets, the deferred gain on the sale-leaseback transaction and the
recognition of income upon the change from cash to accrual basis reporting for
tax purposes.

                                       F-17

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     Net deferred tax benefits (liabilities) as of December 31, 2001 and 2000
consisted of the amounts shown below (in thousands):



                                                                2001       2000
                                                              --------   --------
                                                                   
Tax loss/foreign tax credits carryovers.....................  $ 28,386   $ 21,997
Allowance for doubtful accounts.............................     9,689     10,233
Employee compensation and benefit plans.....................    59,988     68,263
Other accrued expenses......................................    22,429     16,067
Goodwill and intangible assets..............................    (8,565)   (16,364)
Rent........................................................    13,882     11,250
Real estate joint venture...................................     4,566      4,425
Foreign exchange............................................     3,189       (774)
Accounting method change....................................    (1,953)    (4,597)
Deferred gain on sale-leaseback.............................    (9,996)   (10,686)
Other.......................................................     5,199       (652)
                                                              --------   --------
Sub-total...................................................   126,814     99,162
Less: valuation allowance...................................   (25,781)   (24,308)
                                                              --------   --------
  Total.....................................................  $101,033   $ 74,854
                                                              ========   ========


     The Company has recorded deferred tax benefits as of December 31, 2001 and
2000 of $109.9 million and $93.1 million, respectively, which are net of
valuation allowances of $25.8 million and $24.3 million for the comparative
periods, respectively. The Company has recorded deferred tax liabilities as of
December 31, 2001 and 2000 of $8.9 million and $18.3 million, respectively.
Deferred tax benefits were recorded for foreign net operating loss
carryforwards, which were predominantly offset by valuation allowances due to
the uncertainty of realizing the future tax benefits. As of December 31, 2001,
there were net operating loss carryforwards of $75.8 million with various
expiration periods and foreign tax credit carryforwards of $4.4 million, which
expire in 2006 if unused.

     Net current deferred tax benefits as of December 31, 2001 and 2000 were
$28.1 million and $19.2 million, respectively, of which $32.2 million and $22.5
million are included in prepaid expenses and other assets and $4.1 million and
$3.3 million is included in accrued expenses and other payables for the
comparative periods, respectively. Net non-current deferred tax benefits as of
December 31, 2001 and 2000 were $72.9 million and $55.6 million of which $77.7
million and $70.4 million are included in other assets, $0.0 million and $0.2
million are included in accumulated other comprehensive loss and $4.8 million
and $15.0 million are included in other long-term liabilities for the
comparative periods, respectively. The Company has concluded that it is probable
that the Company will be able to realize these net deferred tax benefits in
future periods.

     The cumulative undistributed earnings of the Company's international
operations totaled approximately $92.7 million as of December 31, 2001. The
Company has made a provision for the additional taxes on the earnings of the
international subsidiaries that will be distributed. Income taxes have not been
provided on the remaining undistributed earnings of international subsidiaries
because these earnings are considered to be permanently invested or will not be
repatriated unless any additional federal income taxes would be offset by
foreign tax credits.

11.  SHORT-TERM BORROWINGS AND LINES OF CREDIT

     Short-term borrowings of $39.4 million and $39.8 million existed as of
December 31, 2001 and 2000, respectively. Short-term borrowings consisted
principally of amounts borrowed under domestic and interna-

                                       F-18

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

tional bank overdraft facilities and lines of credit used for local working
capital purposes. The weighted average interest rates on outstanding short-term
borrowings as of December 31, 2001 and 2000 were 6.0% and 7.3%, respectively.
The fair value of short-term borrowings approximated carrying value due to the
short-term maturity of these instruments.

     In August 2001, MacManus and DMB&B USA, Inc., a subsidiary of MacManus,
entered into the Second Amended and Restated Credit Agreement ("Second Amended
Credit Agreement"). The Second Amended Credit Agreement includes a $200.0
million revolving credit facility (facility A), which includes a $100.0 million
swing line to provide overnight borrowing capabilities and is committed through
July 2004. This Second Amended Credit Agreement also includes a $150.0 million
revolving credit facility (facility B) which is committed through July 2002. The
Second Amended Credit Agreement is cross-guaranteed by Leo Burnett and Leo
Burnett USA, Inc.

     In August 2001, Leo Burnett entered into the First Amended and Restated
Credit Agreement ("First Amended Credit Agreement"). The First Amended Credit
Agreement is comprised of a $100.0 million revolving credit facility, which
included a $50.0 million swing line to provide overnight borrowing capabilities
and is committed through July 2004. The First Amended Credit Agreement is
cross-guaranteed by MacManus and DMB&B USA, Inc.

     The interest rate on both the Second Amended Credit Agreement and the First
Amended Credit Agreement is set as a margin over LIBOR. This margin is
structured to reduce when certain consolidated indebtedness ratios are achieved.
As of December 31, 2001, there were no short-term borrowings outstanding under
these agreements.

     Both the Second Amended Credit Agreement and the First Amended Credit
Agreement contain financial covenants regarding the ratio of total consolidated
indebtedness and gross interest expense to cash flow. In addition, these credit
agreements contain certain restrictive covenants including restrictions on
liens. All covenant compliance calculations are made on a combined MacManus and
Leo Burnett basis and had been met as of year end. As of December 31, 2001 and
2000, subsidiaries of the Company also had unsecured lines of credit of $275.5
million and $251.3 million, respectively, of which $236.1 million and $211.5
million were unused as of the respective dates.

                                       F-19

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

12.  LONG-TERM DEBT

     Long-term debt consists of the following as of December 31, 2001 and 2000
(in thousands):



                                                               2001       2000
                                                              -------   --------
                                                                  
Term debt payable to banks in installments with maturities
  through 2003. The average interest rate on outstanding
  principal as of December 31, 2000 was 7.9%................  $    --    435,000
Notes payable to financing company, weighted average
  interest rate of 7.0% and 9.0%, as of December 31, 2001
  and 2000, respectively, payable in monthly installments
  through 2004..............................................    7,139      3,377
Notes payable to banks by foreign subsidiaries at applicable
  banks' base lending rates 2.5% to 18.0% and 4.1% to 19.4%
  as of December 31, 2001 and 2000, respectively, payable in
  varying installments through 2003.........................    1,141      2,636
Notes payable to former stockholders, variable interest 3.7%
  and 7.7% as of December 31, 2001 and 2000, respectively,
  payable in varying installments...........................    7,186      5,491
                                                              -------   --------
                                                               15,466    446,504
Less, current portion.......................................    6,016     57,376
                                                              -------   --------
Long-term debt..............................................  $ 9,450   $389,128
                                                              =======   ========


AGGREGATE MATURITIES ON LONG-TERM DEBT ARE AS FOLLOWS (IN THOUSANDS):




                                                            
2002........................................................   $6,016
2003........................................................    9,051
2004........................................................      125
2005........................................................       24
2006........................................................       26
Thereafter..................................................      224


13.  FINANCIAL INSTRUMENTS AND MARKET RISK

     The Company selectively utilizes derivative financial instruments solely to
reduce certain market risks, including the impact of currency rate changes.
These hedging activities are limited in volume and confined to the management of
specific interest rate and foreign exchange risks. Senior management actively
participates in the quantification, monitoring, and control of all significant
risks.

     As of December 31, 2001 and 2000, the Company had open forward foreign
currency contracts for approximately $11.0 million and $18.0 million,
respectively to hedge certain known foreign currency assets and liabilities.

     The Company enters into forward foreign exchange contracts primarily to
hedge certain intercompany payables and receivables typically deemed to be
short-term in nature. The forward contract terms are typically six months or
less in duration and structured to facilitate the payment of the intercompany
obligation with the resulting gain or loss included in the basis of the
transaction upon settlement. When the underlying intercompany obligation is
long-term in nature a hedge may be used to equalize the interest rate
differential. In these instances a one-year forward contract is entered into.
Counterparty risk is managed by entering into arrangements of this nature with
relationship banks, which are known to have strong credit ratings.

                                       F-20

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

14.  COMMITMENTS AND CONTINGENCIES

     The Company is obligated under a number of operating lease agreements for
office space, office equipment, computers, and automobiles. Generally, office
space leases require the payment of base rents plus escalations for increases in
building operating costs and real estate taxes. Rent expense under these leases
amounted to $102.0 million and $76.3 million in 2001 and 2000, respectively.
Expense under operating leases, principally for office equipment, amounted to
$25.0 million and $26.7 million in 2001 and 2000, respectively. Minimum lease
payments to outside parties under all non-cancelable operating leases having
initial or remaining terms in excess of one year as of December 31, 2001
(excluding future minimum lease payments relating to the sale-leaseback
transaction) are as follows (in thousands):




                                                            
2002........................................................   $92,423
2003........................................................    84,464
2004........................................................    72,819
2005........................................................    66,629
2006........................................................    63,027
Thereafter..................................................   250,391


     The Company is party to certain legal proceedings incidental to its
business. While it is not feasible to predict or determine the final outcome of
these proceedings, management does not believe that the outcome will have a
material effect on the Company's consolidated financial position, results of
operations, or cash flows.

15.  SALE-LEASEBACK TRANSACTION

     In 1987, Leo Burnett constructed an office building that served as its
corporate headquarters. During 1997, Leo Burnett contributed its corporate
headquarters to a joint venture (the "Venture") substantially owned by Starwood
Capital Group, L.L.C. and the John Buck Company. In exchange for its
contribution, Leo Burnett acquired a 3.6% interest in the Venture, and the
Venture assumed Leo Burnett's building mortgage debt of $219.5 million. In
conjunction with this transaction, Leo Burnett entered into a 15-year lease for
the portion of the building that it occupies. This transaction was accounted for
as a financing lease, with the building and the building mortgage debt
obligation continuing to be reflected in the Company's financial statements. The
Company's only continuing obligation is its annual lease payments shown below
since the Venture has fully assumed the building mortgage debt. In addition, the
operating results of the Venture are included in the Company's accompanying
consolidated statements of operations, with the 96.4% interest not owned by the
Company reflected as minority interest expense.

     Significant accounting policies of the Venture are as follows:

     - Rental income is recognized on a straight-line basis over the terms of
       the respective leases.

     - Depreciation expense is provided on a straight-line basis over the
       estimated useful lives of the depreciable assets, which range from 10 to
       40 years for buildings and improvements and three to 15 years for
       furniture and equipment.

                                       F-21

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

As mentioned above, the Company has a continuing obligation for annual lease
payments. In 2001 and 2000, the lease payment was $10.1 million and $9.8
million, respectively. The Company's remaining future minimum lease payments as
of December 31, 2001 are as follows (in thousands):




                                                            
2002........................................................   $10,341
2003........................................................    10,600
2004........................................................    10,865
2005........................................................    10,703
2006........................................................    10,970
Thereafter..................................................    71,828


16.  MANDATORILY REDEEMABLE STOCK

     Each owner of the Company's Class A common stock has entered into a stock
purchase agreement with the Company. The Company's Class A common stock is
referred to as "Mandatorily redeemable stock" in these Consolidated Financial
Statements, due to the repurchase features described below. All of Leo Burnett's
9,491,560 outstanding shares were exchanged for an equal number of the Company's
shares in the business combination. MacManus stockholders exchanged 695,492
MacManus shares for 5,981,100 of the Company's shares in the business
combination. At the time of the business combination, the Mandatorily redeemable
stock was deemed to have a value of $115.38 per share. During the eleven-month
period ended December 31, 2000, Bcom3 repurchased 69,713 shares of Mandatorily
redeemable stock at prices ranging from $1.17 per share to $3.63 per share, and
from $20.09 per share to $22.55 per share for the former stockholders of
MacManus and Leo Burnett, respectively. During the year ended December 31, 2001,
Bcom3 repurchased 152,613 shares of Mandatorily redeemable stock at prices
ranging from $3.63 per share to $6.25 per share, and from $22.55 per share to
$25.17 per share for the former stockholders of MacManus and Leo Burnett,
respectively. Under the stock purchase agreements, in the event an individual
owner of Mandatorily redeemable stock ceases to be an employee, the Company will
generally repurchase his or her shares at a specified formula price based on the
Per Share Book Value of the Company's common stock at the time of the
repurchase. In certain circumstances, however, including death, permanent
disability, or termination without cause, former employees (or their heirs or
devisees) are allowed to become continuing owners for up to ten additional years
before such repurchase occurs. The Company generally pays cash for repurchased
shares at the time of the repurchase. Redemption amounts relating to the stock
purchase agreements are included in "Mandatorily redeemable stock" in the
accompanying consolidated balance sheets.

     The Per Share Book Value as of any date equals the Starting Per Share Book
Value plus or minus Per Share Book Value Changes through such date. The Starting
Per Share Book Value is either (a) $20.09 for shares of Mandatorily redeemable
stock that the former stockholders of Leo Burnett acquired on January 31, 2000;
or (b) $1.17 for shares of Mandatorily redeemable stock that the former
stockholders of MacManus acquired on January 31, 2000; or (c) the actual
purchase price for any shares of Mandatorily redeemable stock that a stockholder
acquired after January 31, 2000. Per Share Book Value Changes are calculated
based on the consolidated net income (or loss) per Share of Bcom3 (treating
shares of Mandatorily redeemable stock and shares of Class B common stock as a
single class of shares for this purpose), from January 31, 2000 (or, in the case
of shares acquired after January 31, 2000, the date of such acquisition) through
the date of determination, but reduced by dividends and adjusted to eliminate
(1) nonrecurring items (net of taxes), including but not limited to gains or
losses on sales of securities, real estate, business units or other assets
outside the ordinary course of business, (2) any changes as a result of the
application of purchase accounting to the business combination of Leo Burnett
and MacManus into subsidiaries of the Company and (3) any charges arising from
issuances or repurchases of equity at prices other than book value. Per Share
Book Value Changes during any period of less than a full year are determined by
pro ration (or another method selected by the Company).

                                       F-22

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     All components of comprehensive income have been allocated between the
Class A common stockholders (Mandatorily redeemable stock) and the Class B
common stockholders based on proportional ownership, except for items (1), (2)
and (3) discussed above as provided for in the stock purchase agreement.

     Transaction activity in the equity accounts pertaining to Class A common
stockholders, other than items described in the preceding paragraph, are
allocable to Mandatorily redeemable stock except for items (1), (2) and (3)
discussed above. Transaction activity in the equity accounts pertaining to Class
B common stockholders, other than items described in the preceding paragraph,
remains in the respective equity accounts.

17.  RETIREMENT AND POSTRETIREMENT PLANS

     The Company maintains retirement plans covering substantially all U.S.
employees and certain foreign employees. Some of these are defined benefit
pension plans ("Defined Benefit Pensions") which require disclosure of assets
and obligations and others are defined contribution plans which by definition
have assets equal to liabilities and therefore the Company shows only the annual
expense associated with such plans. During the fourth quarter of 2001 the
Company's domestic retirement plans were amended to provide a cash balance
benefit formula for service after January 1, 2002. This amendment reduced the
benefit obligation for the domestic retirement plans by approximately $24.7
million, primarily because plan benefits for service rendered through December
31, 2001 are no longer affected by future salary increases.

     The Company also provides certain healthcare and life insurance benefits
("Postretirement Plans") to certain retired U.S. employees. Employees hired by
MacManus before January 1, 1993 may be eligible for certain postretirement life
insurance and medical benefits depending on years of service and other
requirements. Employees hired by Leo Burnett before January 1, 2002 may be
eligible for certain postretirement medical benefits depending on years of
service and other requirements.

                                       F-23

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     The changes in the assets and benefit obligations and the reconciliation of
the Company's Defined Benefit Pensions and Postretirement Plans in the
accompanying consolidated balance sheets as of December 31, 2001 and 2000 were
as follows (in thousands):



                                                      DEFINED BENEFIT PENSIONS
                                                   ------------------------------                POSTRETIREMENT
                                                          U.S.                NON-U.S.                PLANS
                                                   -------------------   -------------------   -------------------
                                                     2001       2000       2001       2000       2001       2000
                                                   --------   --------   --------   --------   --------   --------
                                                                                        
Change in benefit obligation --
  Benefit obligation at beginning of year........  $156,725   $ 52,118   $ 92,873   $ 46,129   $ 24,892   $ 16,225
  Acquisitions...................................        --     93,191         10     50,138         --      5,484
  Divestitures...................................        --         --        (86)        --         --         --
  Service cost...................................    11,378     10,741      2,714      3,078        459        453
  Interest cost..................................    11,371     10,559      5,167      5,044      1,837      1,804
  Benefits and lump sums paid....................   (13,539)    (7,900)    (3,861)    (3,377)    (2,708)    (2,242)
  Participant contributions......................        --         --        502        525        827        683
  Effect of exchange rates.......................        --         --     (2,928)    (4,126)        --         --
  Actuarial loss (gain)..........................    11,077     (1,984)    (4,242)    (4,571)     2,589      2,485
  Special termination benefits...................        --         --         --         --        288         --
  Curtailments...................................    (1,230)        --         --         (5)       238         --
  Plan amendments................................   (24,666)        --      1,652         38         --         --
                                                   --------   --------   --------   --------   --------   --------
  Benefit obligation at end of year..............  $151,116   $156,725   $ 91,801   $ 92,873   $ 28,422   $ 24,892
                                                   ========   ========   ========   ========   ========   ========
Change in plan assets --
  Fair value at beginning of year................  $158,067   $ 87,649   $ 70,913   $ 45,862   $     --   $     --
  Acquisitions...................................        --     82,353         --     27,732         --         --
  Actual return on assets........................   (19,842)   (10,871)    (6,503)       488         --         --
  Company contributions..........................     9,333      6,836      5,849      3,585      1,881      1,559
  Benefits and lump sums paid....................   (13,539)    (7,900)    (3,861)    (3,377)    (2,708)    (2,242)
  Participant contributions......................        --         --        502        525        827        683
  Effect of exchange rates.......................        --         --     (2,055)    (3,902)        --         --
                                                   --------   --------   --------   --------   --------   --------
  Fair value of plan assets at end of year.......  $134,019   $158,067   $ 64,845   $ 70,913   $     --   $     --
                                                   ========   ========   ========   ========   ========   ========
  Fair value of plan assets (less) greater than
    benefit obligation...........................  $(17,097)  $  1,342   $(26,956)  $(21,960)  $(28,422)  $(24,892)
  Unrecognized net actuarial loss (gain).........    30,547    (13,345)     6,136     (1,201)    (6,434)    (9,652)
  Unrecognized prior service costs...............   (24,637)      (528)       547        512         --         --
  Unrecognized transition obligation (asset).....    (2,963)    (3,704)        28         31      9,694     11,433
                                                   --------   --------   --------   --------   --------   --------
  Net amount recognized..........................  $(14,150)  $(16,235)  $(20,245)  $(22,618)  $(25,162)  $(23,111)
                                                   ========   ========   ========   ========   ========   ========
Amounts recognized in the consolidated balance
  sheets consist of:
  Prepaid benefit cost...........................  $ 12,024   $  8,594   $  2,000   $  1,422   $     --   $     --
  Accrued benefit liability......................   (27,958)   (26,203)   (27,228)   (24,901)   (25,162)   (23,111)
  Intangible asset...............................     1,175      1,340         15         15         --         --
  Accumulated other comprehensive income.........       609         34      4,968        846         --         --
                                                   --------   --------   --------   --------   --------   --------
  Net amount recognized..........................  $(14,150)  $(16,235)  $(20,245)  $(22,618)  $(25,162)  $(23,111)
                                                   ========   ========   ========   ========   ========   ========


                                       F-24

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     Defined Benefit Pensions with accumulated benefit obligations in excess of
plan assets consist of the following as of December 31, 2001 and 2000 (in
thousands):



                                                                    DEFINED BENEFIT PENSIONS
                                                              -------------------------------------
                                                                    U.S.              NON-U.S.
                                                              -----------------   -----------------
                                                               2001      2000      2001      2000
                                                              -------   -------   -------   -------
                                                                                
Accumulated benefit obligation..............................  $27,630   $25,573   $53,379   $53,314
Projected benefit obligation................................  $27,630   $25,573   $53,887   $53,696
Plan assets at fair value...................................  $    --   $    --   $26,545   $28,678


     The components of net periodic benefit costs for the Defined Benefit
Pensions and Postretirement Plans for the years ended December 31, 2001 and 2000
are as follows (in thousands):



                                     DEFINED BENEFIT PENSIONS
                              ---------------------------------------   POSTRETIREMENT
                                     U.S.               NON-U.S.             PLANS
                              -------------------   -----------------   ---------------
                                2001       2000      2001      2000      2001     2000
                              --------   --------   -------   -------   ------   ------
                                                               
Service cost for benefits
  earned during the year....  $ 11,378   $ 10,741   $ 2,714   $ 3,078   $  459   $  453
Interest cost on projected
  benefit obligation........    11,371     10,559     5,167     5,044    1,837    1,804
Expected return on plan
  assets....................   (13,057)   (14,504)   (5,130)   (5,041)      --       --
Amortization of transition
  (asset) obligation........      (741)      (741)        1         2      897      968
Recognized actuarial (gain)
  loss......................        83     (1,510)        1        (2)    (391)    (382)
Amortization of prior
  service cost..............      (469)      (101)       94        85       --       --
                              --------   --------   -------   -------   ------   ------
Net periodic benefit cost...     8,565      4,444     2,847     3,166    2,802    2,843
Curtailment (gain) loss.....    (1,317)        --        --        --      842       --
Special termination benefit
  charge....................        --         --        --        --      288       --
Defined contribution cost...    11,772     18,058     3,040     2,989       --       --
                              --------   --------   -------   -------   ------   ------
  Total retirement cost.....  $ 19,020   $ 22,502   $ 5,887   $ 6,155   $3,932   $2,843
                              ========   ========   =======   =======   ======   ======


     The weighted average assumptions used in determining the benefit obligation
as of December 31, 2001 and 2000 are:



                                                DEFINED BENEFIT PENSIONS
                                                -------------------------   POSTRETIREMENT
                                                   U.S.        NON-U.S.          PLANS
                                                -----------   -----------   ---------------
                                                2001   2000   2001   2000    2001     2000
                                                ----   ----   ----   ----   ------   ------
                                                                   
Discount rate.................................  7.25%  7.75%  5.69%  5.75%   7.25%    7.75%
Expected rate of future compensation
  increases...................................   N/A   5.78%  4.08%  4.14%    N/A      N/A


                                       F-25

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     The weighted average assumptions used in determining the net periodic
benefit costs for the years ended December 31, 2001 and 2000 are:



                                                  DEFINED BENEFIT PLANS
                                                -------------------------   POSTRETIREMENT
                                                   U.S.        NON-U.S.          PLANS
                                                -----------   -----------   ---------------
                                                2001   2000   2001   2000    2001     2000
                                                ----   ----   ----   ----   ------   ------
                                                                   
Discount rate.................................  7.75%  7.68%  5.75%  5.76%   7.75%    7.87%
Expected rate of future compensation
  increases...................................  5.50%  5.78%  4.14%  4.12%    N/A      N/A
Expected long-term rate on plan assets........  9.00%  8.74%  7.30%  7.31%    N/A      N/A


     The Company also sponsors a non-qualified pension plan for which payments
are discretionary. No payments were made and no liability exists as of the year
ended December 31, 2001. The amount paid and the liability as of the year ended
December 31, 2000 was $0.7 million and $1.4 million, respectively.

     As of December 31, 2001, the medical inflation rates were assumed to be
10%, gradually declining to 5% in 2007, and remaining at that rate thereafter. A
one-percentage-point increase in the medical inflation rate would increase the
accumulated postretirement benefit obligation as of December 31, 2001 by
approximately $3.3 million and increase the net periodic benefit cost by $0.3
million. A one-percentage-point decrease in the medical inflation rate would
decrease the accumulated postretirement benefit obligation as of December 31,
2001 by approximately $2.6 million and decrease the net periodic benefit cost by
approximately $0.3 million.

18. STOCK OPTIONS

     The Company has adopted the Bcom3 2000 Long-Term Equity Incentive Plan and
the Bcom3 2001 California Stock Option Plan (collectively, the "Plans"), amended
and restated as of January 1, 2001 and adopted as of January 1, 2001,
respectively. These Plans permit the Company to grant incentive or non-
qualified stock options, stock appreciation rights (either alone or in tandem
with stock options), restricted stock, performance awards, or any combination of
the foregoing, covering up to 1,606,617 shares of Class A Common Stock in the
aggregate.

     During 2001, the Company granted stock options to approximately 920
employees of the Company and its subsidiaries, giving such individuals the right
to acquire 1,052,521 shares of Class A common stock, primarily at an exercise
price of $130. Such options generally vest and become exercisable cumulatively,
25% on the two year anniversary of the effective date, 50% on the three year
anniversary of the effective date, 75% on the four year anniversary of the
effective date, and 100% on the five year anniversary of the effective date,
subject to earlier forfeiture or vesting in certain prescribed circumstances.
The options will expire on the ten year anniversary of the effective date if not
previously exercised or forfeited.

     The Company has adopted SFAS No. 123, "Accounting for Stock-Based
Compensation" ("SFAS No. 123"), and in accordance with its provisions, the
Company applies APB Opinion No. 25, and related interpretations, in accounting
for the Plan. If the Company had elected to recognize compensation expense based
upon the fair value at the grant date for awards under the Plans consistent with
the methodology prescribed by SFAS No. 123, the Company's net income would have
been decreased by $4.0 million for the year ended December 31, 2001, and the
basic and diluted net loss per Class B common share would be increased by $0.93
for the year ended December 31, 2001.

     These SFAS No. 123 pro forma amounts may not be representative of future
disclosures since the estimated fair value of stock options is amortized to
expense over the vesting period, and additional options may by granted in future
years. The weighted average fair value of options granted during 2001 was
$42.99.

                                       F-26

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

The fair value for these options was estimated at the date of grant using the
Black-Scholes option-pricing model with the following assumptions for the year
ended December 31, 2001:



                                                                   2001
                                                              --------------
                                                           
Expected option term........................................     5 years
Risk-Free interest rate.....................................  3.66% - 4.94%
Dividend yield..............................................       0.0%
Expected volatility.........................................  27.0% - 28.4%


     As the Company does not have a publicly traded market for its securities,
it does not yet have sufficient information to make a reasonable assumption as
to the expected volatility of its common stock price in the future. As a result,
the assumption in the table above reflects the expected volatility of stock
prices of entities similar to the Company.

     The Black-Scholes option-pricing model was developed for use in estimating
the weighted average fair value of traded options that have no vesting
restrictions and are fully transferable. Because the Company's employee stock
options have characteristics significantly different than those of traded
options, and because changes in subjective input assumptions can materially
affect the fair value estimate, in management's opinion, the existing model does
not necessarily provide a reliable single measure of the fair value of the
employee stock options.



                          OPTIONS OUTSTANDING              OPTIONS EXERCISABLE
                 -------------------------------------   -----------------------
                    NUMBER                                  NUMBER
                 OUTSTANDING     WEIGHTED     WEIGHTED   EXERCISABLE    WEIGHTED
                    AS OF         AVERAGE     AVERAGE       AS OF       AVERAGE
   RANGE OF      DECEMBER 31,   CONTRACTUAL   EXERCISE   DECEMBER 31,   EXERCISE
EXERCISE PRICES      2001          LIFE        PRICE         2001        PRICE
---------------  ------------   -----------   --------   ------------   --------
                                                         
$115.38 - $130     911,716      9.07 years    $129.44       45,456      $118.74


19. RELATED PARTY TRANSACTIONS

     In January 2000, before the business combination in which Bcom3 was formed,
a subsidiary of MacManus sold a portion of its shareholdings in a majority-owned
subsidiary called Novo MediaGroup to 25 managers of MacManus and its operating
units in return for consideration consisting of cash and non-recourse promissory
notes. In March 2001, the Company notified all of these managers that it was
offering to rescind the original transaction, in order to regain majority
ownership and control of Novo MediaGroup, and also in order to avoid certain
potential disputes with the managers. All 25 of the managers accepted the
rescission offer, with the result that each manager's original cash
consideration was refunded and each promissory note was cancelled. For all 25
managers as a group, the total cash refunded and the total principal amount of
the cancelled notes were each $10.7 million.

20. SUBSEQUENT EVENTS

     During 2002, the Company has adopted change in control agreements for 14
key executives. Under the agreements, if the executive's employment is
terminated without "Cause" or upon a "Constructive Discharge" (as such terms are
defined in the agreements) within the period beginning 90 days prior to a change
in control and ending on the third anniversary of such change in control (an
"Eligible Termination"), the executive will be entitled to certain cash payments
depending on the date of termination together with accelerated vesting of any
otherwise unvested benefits. In addition, in the event of an Eligible
Termination, the executive may continue to participate in all company-sponsored
employee benefit plans for up to 3 years depending on the date employment is
terminated. The Company does not expect that the amount ultimately required to
be paid under these agreements in connection with the proposed merger with
Publicis Groupe S.A. ("Publicis") described below would have a material impact
on the Company's results of operations or cash flow.

                                       F-27

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     During February 2002, the Company granted options to purchase 843,900
shares of Class A Common Stock at an exercise price of $130 per share to
approximately 400 employees.

     On February 18, 2002, the Board of Directors declared a cash dividend of
$.25 per share of Common Stock. This dividend is payable by March 18, 2002 to
holders of our Common Stock as of February 18, 2002.

     On March 7, 2002, Bcom3 entered into two merger agreements, both of which
are related to the Company's proposed merger with Publicis.

     The first merger agreement is with Dentsu Inc. ("Dentsu"). This agreement
provides for the merger of Boston Three Corporation, a wholly-owned subsidiary
of Bcom3, into Bcom3 (the "First Step Merger"). In this merger, (1) Dentsu will
pay approximately $498.7 million in cash to holders of the Company's Class A
Common Stock, (2) Dentsu will receive additional shares of the Company's Class B
Common Stock and (3) the number of shares held by holders of Class A Common
Stock will be correspondingly reduced. The closing of the First Step Merger is
conditioned, among other things, on approval by Bcom3's stockholders and
satisfaction of the conditions to closing of the merger of Publicis and Bcom3
(other than the condition that the First Step Merger has closed).

     The second merger agreement is with Publicis. This agreement provides for
the merger of Bcom3 into a wholly-owned subsidiary of Publicis (the
"Publicis/Bcom3 Merger"). In this merger, holders of the Company's Class A
Common Stock and Class B Common Stock will be entitled to receive ordinary
shares of Publicis and other merger consideration, as described for each Class
in the merger agreement. The closing of the Publicis/Bcom3 Merger is
conditioned, among other things, on approval by stockholders of Bcom3 and
Publicis, regulatory approvals, receipt of opinions as to the tax treatment of
the merger, and the closing of the First Step Merger. Certain Publicis
stockholders representing about 45% of the voting power of all Publicis shares,
and certain Bcom3 stockholders representing about 31% of the voting power of all
Bcom3 shares, have agreed to vote in favor of the Publicis/Bcom3 Merger. The
merger agreement provides for a $90.0 million termination fee to be paid by
either company if the merger agreement is terminated in certain circumstances,
including if such company's Board of Directors changes its recommendation with
respect to the transaction or if such company receives a competing proposal and,
after the merger agreement terminates for certain reasons, such company agrees
to a business combination with a third party within 12 months of the
termination.

                                       F-28

                       BCOM3 GROUP, INC. AND SUBSIDIARIES

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

                  QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

     The following table sets forth a summary of the Company's unaudited
quarterly results of operations for the years ended December 31, 2001 and 2000,
in thousands of dollars except for per share amounts:



                                              FIRST      SECOND     THIRD      FOURTH
                                             --------   --------   --------   --------
                                                                  
Revenue
  2001.....................................  $447,220   $479,891   $456,609   $533,623
  2000.....................................  $380,788   $469,945   $434,262   $548,732
Income (loss) before income taxes
  2001.....................................  $ 17,385   $ 30,781   $ 23,522   $ 38,821
  2000.....................................  $(48,419)  $ 25,483   $  6,576   $ 21,752
Income taxes
  2001.....................................  $ 13,298   $ 21,724   $ 15,369   $ 22,522
  2000.....................................  $ 15,183   $ 17,737   $ 12,127   $ 21,596
Income (loss) after income taxes
  2001.....................................  $  4,087   $  9,057   $  8,153   $ 16,299
  2000.....................................  $(63,602)  $  7,746   $ (5,551)  $    156
Minority interests
  2001.....................................  $ (2,179)  $ (4,086)  $ (1,570)  $ (3,138)
  2000.....................................  $ (1,855)  $ (2,771)  $ (2,328)  $ (1,334)
Equity in (loss) income of affiliates
  2001.....................................  $    666   $   (526)  $ (1,916)  $  1,234
  2000.....................................  $    664   $  2,181   $  2,591   $ (1,510)
Net income (loss)
  2001.....................................  $  2,574   $  4,445   $  4,667   $ 14,395
  2000.....................................  $(64,793)  $  7,156   $ (5,288)  $ (2,688)
Net loss per common share--
  Basic and Diluted
  2001.....................................  $  (3.11)  $  (2.89)  $  (2.93)  $  (2.42)
  2000.....................................  $ (97.71)  $  (2.88)  $  (3.51)  $  (3.38)


                                       F-29


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Board of Directors and Shareholders of
  The Leo Group, Inc.:

     We have audited the accompanying consolidated balance sheets of The Leo
Group, Inc. (a Delaware corporation) as of December 31, 1999 and 1998, and the
related consolidated statements of income, shareholders' investment and cash
flows for each of the three years in the period ended December 31, 1999. These
consolidated financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.

     We conducted our audits in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of The Leo Group, Inc. as of
December 31, 1999 and 1998, and the results of their operations and their cash
flows for each of the three years in the period ended December 31, 1999, in
conformity with accounting principles generally accepted in the United States.

                                          ARTHUR ANDERSEN LLP

Chicago, Illinois
March 31, 2000

                                       F-30


                              THE LEO GROUP, INC.

                          CONSOLIDATED BALANCE SHEETS
                        AS OF DECEMBER 31, 1999 AND 1998
                    (DOLLARS IN MILLIONS, EXCEPT SHARE DATA)



                                                                1999       1998
                                                              --------   --------
                                                                   
                                     ASSETS
CURRENT ASSETS:
  Cash and cash equivalents.................................  $  202.5   $  172.0
  Accounts receivable (net of allowances of $8.8 in 1999 and
    $6.2 in 1998)...........................................     753.1      592.1
  Billables pending, at cost................................     111.5       85.1
  Other current assets......................................      74.0       56.8
  Prepaid taxes, net........................................       1.4        1.8
                                                              --------   --------
    Total current assets....................................   1,142.5      907.8
PROPERTY AND EQUIPMENT, AT COST:
  Land......................................................      14.6       14.6
  Building..................................................     205.0      203.6
  Furniture and equipment...................................     212.4      186.6
  Leasehold improvements....................................      75.0       64.8
  Less: accumulated depreciation and amortization...........    (239.1)    (205.3)
                                                              --------   --------
    Net property and equipment..............................     267.9      264.3
OTHER ASSETS:
  Investments...............................................       4.3        5.1
  Goodwill (net of accumulated amortization)................      49.9       44.9
  Other long-term assets....................................      98.1       97.8
  Deferred taxes, net.......................................      38.3       18.1
                                                              --------   --------
    Total other assets......................................     190.6      165.9
                                                              --------   --------
TOTAL ASSETS................................................  $1,601.0   $1,338.0
                                                              ========   ========
                  LIABILITIES AND MANDATORILY REDEEMABLE STOCK
CURRENT LIABILITIES:
  Trade accounts payable....................................  $  700.0   $  493.0
  Accrued expenses..........................................     144.0      144.2
  Cash overdraft............................................      96.7       88.7
  Accrued payroll and benefits..............................      69.5       37.1
  Current portion of long-term debt.........................       6.0        8.4
  Notes payable and lines of credit.........................      13.1       43.9
  Accrued income taxes......................................      14.5       10.8
  Other current liabilities.................................      44.8       37.5
                                                              --------   --------
    Total current liabilities...............................   1,088.6      863.6
OTHER LIABILITIES:
  Reserve for deferred compensation and employee benefits...      45.1       46.7
  Real estate finance obligation............................     203.4      214.2
  Long-term debt............................................       2.6        7.8
  Other long-term liabilities...............................      61.4       50.0
                                                              --------   --------
    Total other liabilities.................................     312.5      318.7
MINORITY INTEREST...........................................       4.8        4.5
MANDATORILY REDEEMABLE STOCK, at book value, $.01 par value;
  11,000,000 shares authorized at December 31, 1999 and
  1998; 10,108,405 shares and 9,203,240 shares issued and
  outstanding at December 31, 1999 and 1998, respectively...     195.1      151.2
                                                              --------   --------
TOTAL LIABILITIES AND MANDATORILY REDEEMABLE STOCK..........  $1,601.0   $1,338.0
                                                              ========   ========


The accompanying notes to the consolidated financial statements are an integral
                           part of these statements.


                                       F-31


                              THE LEO GROUP, INC.

                       CONSOLIDATED STATEMENTS OF INCOME
              FOR THE YEARS ENDED DECEMBER 31, 1999, 1998 AND 1997
                             (DOLLARS IN MILLIONS)



                                                               1999     1998     1997
                                                              ------   ------   ------
                                                                       
REVENUES:
  Commissions and fees earned...............................  $912.8   $810.7   $793.9
  Rental and other income...................................    21.4     20.4     17.4
                                                              ------   ------   ------
     Total revenues.........................................   934.2    831.1    811.3
OPERATING EXPENSES:
  Compensation and employee benefits........................   587.7    533.4    534.2
  Office and related expenses...............................    76.1     70.1     62.5
  Depreciation and amortization expense.....................    46.4     37.2     33.3
  Other general expenses....................................   148.4    144.8    127.6
                                                              ------   ------   ------
     Total operating expenses...............................   858.6    785.5    757.6
                                                              ------   ------   ------
OPERATING INCOME............................................    75.6     45.6     53.7
OTHER INCOME (EXPENSE):
  Interest income...........................................     7.9     12.0     11.2
  Interest expense..........................................   (15.9)   (17.4)   (18.0)
  Foreign currency loss.....................................    (5.6)    (0.7)   (17.2)
                                                              ------   ------   ------
     Total other expense....................................   (13.6)    (6.1)   (24.0)
INCOME BEFORE TAXES/MINORITY INTEREST AND EQUITY IN
  AFFILIATES................................................    62.0     39.5     29.7
PROVISION FOR INCOME TAXES..................................    29.2      9.1      9.3
                                                              ------   ------   ------
INCOME BEFORE MINORITY INTEREST AND EQUITY IN AFFILIATES....    32.8     30.4     20.4
MINORITY INTEREST EXPENSE, NET OF TAX.......................    (5.4)   (10.1)    (3.4)
EQUITY IN AFFILIATES........................................     1.1      2.4       --
                                                              ------   ------   ------
NET INCOME..................................................  $ 28.5   $ 22.7   $ 17.0
                                                              ======   ======   ======
UNAUDITED PRO FORMA TAX PROVISION (AS IF A C CORPORATION)...     N/A   $ 14.6   $ 17.0
                                                              ======   ======   ======


The accompanying notes to the consolidated financial statements are an integral
                           part of these statements.


                                       F-32


                              THE LEO GROUP, INC.

              CONSOLIDATED STATEMENTS OF SHAREHOLDERS' INVESTMENT
             FOR THE YEARS ENDED DECEMBER 31, 1999, 1998, AND 1997
                    (DOLLARS IN MILLIONS, EXCEPT SHARE DATA)


                                                            LOANS TO      ACCUMULATED                               ALLOCATION TO
                                     PAR     ADDITIONAL   SHAREHOLDERS       OTHER                                   MANDATORILY
                         NUMBER     VALUE     PAID-IN      FOR STOCK     COMPREHENSIVE   COMPREHENSIVE   RETAINED    REDEEMABLE
                       OF SHARES    ($.01)    CAPITAL        SALES       INCOME (LOSS)      INCOME       EARNINGS   COMMON STOCK
                       ----------   ------   ----------   ------------   -------------   -------------   --------   -------------
                                                                                            
BALANCE, DECEMBER 31,
  1996...............   8,501,540    $0.1      $118.3        $(1.0)          $1.4                         $37.6        $(156.4)
Net income...........                                                                        $17.0         17.0
Gain on
  investments........                                                         0.1              0.1
Foreign currency
  translation........                                                         2.1              2.1
                                                                                             -----
Comprehensive
  income.............                                                                        $19.2
                                                                                             =====
Stock repurchases....  (1,973,200)     --       (30.9)                                                     (5.0)
Sales of stock.......   2,376,300      --        37.7
Cash dividends
  ($14.31 per
  share).............                                                                                     (20.0)
Repayment of loans to
  shareholders for
  stock sales........                                          0.4
Retained earnings
  allocable to
  mandatorily
  redeemable common
  stock..............                                                                                                     (1.4)
                       ----------    ----      ------        -----           ----                         -----        -------
BALANCE, DECEMBER 31,
  1997...............   8,904,640     0.1       125.1         (0.6)           3.6                          29.6         (157.8)
Net income...........                                                                        $22.7         22.7
Gain on
  investments........                                                         0.6              0.6
Foreign currency
  translation........                                                        (2.4)            (2.4)
                                                                                             -----
Comprehensive
  income.............                                                                        $20.9
                                                                                             =====
Stock repurchases....  (1,466,000)     --       (24.0)                                                     (2.3)
Sales of stock.......   1,764,600      --        29.8
Capital transfer.....                           (22.2)                                                     22.2
Distribution payable
  ($19.26 per
  share).............                                                                                     (19.1)
Cash dividends
  ($10.90 per
  share).............                                                                                     (11.9)
Retained earnings
  allocable to
  mandatorily
  redeemable common
  stock..............                                                                                                      6.6
                       ----------    ----      ------        -----           ----                         -----        -------



                           TOTAL
                       SHAREHOLDERS'
                        INVESTMENT
                       -------------
                    
BALANCE, DECEMBER 31,
  1996...............      $  --
Net income...........       17.0
Gain on
  investments........        0.1
Foreign currency
  translation........        2.1

Comprehensive
  income.............

Stock repurchases....      (35.9)
Sales of stock.......       37.7
Cash dividends
  ($14.31 per
  share).............      (20.0)
Repayment of loans to
  shareholders for
  stock sales........        0.4
Retained earnings
  allocable to
  mandatorily
  redeemable common
  stock..............       (1.4)
                           -----
BALANCE, DECEMBER 31,
  1997...............         --
Net income...........       22.7
Gain on
  investments........        0.6
Foreign currency
  translation........       (2.4)
                           -----
Comprehensive
  income.............

Stock repurchases....      (26.3)
Sales of stock.......       29.8
Capital transfer.....         --
Distribution payable
  ($19.26 per
  share).............      (19.1)
Cash dividends
  ($10.90 per
  share).............      (11.9)
Retained earnings
  allocable to
  mandatorily
  redeemable common
  stock..............        6.6
                           -----


                                       F-33



                                                            LOANS TO      ACCUMULATED                               ALLOCATION TO
                                     PAR     ADDITIONAL   SHAREHOLDERS       OTHER                                   MANDATORILY
                         NUMBER     VALUE     PAID-IN      FOR STOCK     COMPREHENSIVE   COMPREHENSIVE   RETAINED    REDEEMABLE
                       OF SHARES    ($.01)    CAPITAL        SALES       INCOME (LOSS)      INCOME       EARNINGS   COMMON STOCK
                       ----------   ------   ----------   ------------   -------------   -------------   --------   -------------
                                                                                            
BALANCE, DECEMBER 31,
  1998...............   9,203,240     0.1       108.7         (0.6)           1.8                          41.2         (151.2)
Net income...........                                                                        $28.5         28.5
Gain on
  investments........                                                         0.2              0.2
Foreign currency
  translation........                                                         7.6              7.6
                                                                                             -----
Comprehensive
  income.............                                                                        $36.3
                                                                                             =====
Stock repurchases....    (566,110)     --        (9.9)
Sales of stock.......   1,471,275      --        28.0
Cash dividends ($0.60
  per share).........                                                                                      (5.5)
Increase in loans to
  shareholders for
  stock sales........                                         (5.0)
Retained earnings
  allocable to
  mandatorily
  redeemable common
  stock..............                                                                                                    (43.9)
                       ----------    ----      ------        -----           ----            -----        -----        -------
BALANCE, DECEMBER 31,
  1999...............  10,108,405    $0.1      $126.8        $(5.6)          $9.6                         $64.2        $(195.1)
                       ==========    ====      ======        =====           ====            =====        =====        =======



                           TOTAL
                       SHAREHOLDERS'
                        INVESTMENT
                       -------------
                    
BALANCE, DECEMBER 31,
  1998...............         --
Net income...........       28.5
Gain on
  investments........        0.2
Foreign currency
  translation........        7.6
Comprehensive
  income.............
Stock repurchases....       (9.9)
Sales of stock.......       28.0
Cash dividends ($0.60
  per share).........       (5.5)
Increase in loans to
  shareholders for
  stock sales........       (5.0)
Retained earnings
  allocable to
  mandatorily
  redeemable common
  stock..............      (43.9)
                           -----
BALANCE, DECEMBER 31,
  1999...............      $  --
                           =====


The accompanying notes to the consolidated financial statements are an integral
                           part of these statements.



                                       F-34


                              THE LEO GROUP, INC.

                     CONSOLIDATED STATEMENTS OF CASH FLOWS
             FOR THE YEARS ENDED DECEMBER 31, 1999, 1998, AND 1997
                             (DOLLARS IN MILLIONS)



                                                               1999      1998     1997
                                                              -------   ------   ------
                                                                        
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income................................................  $  28.5   $ 22.7   $ 17.0
  Adjustments to reconcile net income to net cash provided
     by operating activities:
     Depreciation and amortization expense..................     46.4     37.2     33.3
     Deferred income taxes..................................    (17.5)   (11.7)    (4.7)
     Foreign currency loss..................................      5.6      0.7     17.2
     Decrease (increase) in assets:
       Accounts receivable..................................   (161.0)   (22.1)   (36.0)
       Billables pending....................................    (26.4)   (18.8)     1.2
       Other assets.........................................     (2.8)    10.3     (6.6)
     Increase (decrease) in liabilities:
       Accounts payable and accrued expenses................    262.0     49.5     46.7
       Other liabilities....................................     (1.7)    (8.3)     0.7
       Deferred compensation and employee benefits..........     (1.6)    (2.7)     8.4
                                                              -------   ------   ------
          Total adjustments.................................    103.0     34.1     60.2
                                                              -------   ------   ------
          Net cash provided by operating activities.........    131.5     56.8     77.2
                                                              -------   ------   ------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures......................................    (41.7)   (36.4)   (27.3)
  Sales of investments......................................       --       --      0.6
  Acquisition of businesses.................................    (45.1)   (42.3)   (20.7)
                                                              -------   ------   ------
          Net cash used in investing activities.............    (86.8)   (78.7)   (47.4)
                                                              -------   ------   ------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Collections (issuances) of shareholder loans..............     (5.0)      --      0.4
  Proceeds from short-term borrowings, net..................      2.9       --       --
  Proceeds from issuance of long-term debt..................       --     15.3      8.1
  Repayments of long-term debt..............................     (7.6)   (11.6)   (15.3)
  Repayment of shareholder notes............................    (19.1)     0.0      0.0
  Dividends paid............................................     (5.5)   (11.9)   (20.0)
  Sales of stock............................................     28.0     29.8     37.7
  Redemptions of stock......................................     (9.9)   (26.3)   (35.9)
                                                              -------   ------   ------
          Net cash used in financing activities.............    (16.2)    (4.7)   (25.0)
                                                              -------   ------   ------
Effect of exchange rates on cash and cash equivalents.......      2.0      1.1     (3.2)
                                                              -------   ------   ------
INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS............     30.5    (25.5)     1.6
CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR................    172.0    197.5    195.9
                                                              -------   ------   ------
CASH AND CASH EQUIVALENTS, END OF YEAR......................  $ 202.5   $172.0   $197.5
                                                              =======   ======   ======
SUPPLEMENTAL CASH FLOW INFORMATION:
  Interest paid.............................................  $  13.0   $ 14.3   $ 15.6
                                                              =======   ======   ======
  Income taxes paid.........................................  $  38.6   $ 14.4   $ 12.6
                                                              =======   ======   ======


The accompanying notes to the consolidated financial statements are an integral
                           part of these statements.


                                       F-35


                              THE LEO GROUP, INC.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                    (DOLLARS IN MILLIONS, EXCEPT SHARE DATA)

1.  DESCRIPTION OF BUSINESS AND CORPORATE ORGANIZATION

     The Leo Group, Inc. ("The Leo Group" or the "Company") is a holding company
for a global network of marketing and communications operating units that plan,
create, produce and place numerous forms of communication on behalf of clients
in a broad spectrum of media including television, radio, newspaper, magazine,
outdoor and interactive. The Company also provides specialized services to its
clients including direct marketing, database marketing, interactive and digital
communications, development and production of merchandising and sales promotion
programs and materials, health care marketing, public relations, market
research, new product development and introduction, corporate
branding/identification and package design.

     The Leo Group was formed on January 1, 1999, when Leo Burnett Company
("LBCo.") was merged into Leo Burnett Worldwide ("LBW") and renamed The Leo
Group. The Board of LBCo. approved the merger into LBW through an irrevocable
Board resolution on December 28, 1998. LBCo. provided marketing and
communication services within the United States. LBW provided marketing and
communications services to clients outside the United States.

     The merger was effected through an exchange of shares in which each
outstanding share of LBCo. was exchanged for 1.79 shares of LBW Series B common
stock. In return, LBW received all 555,000 outstanding shares of LBCo.

     In anticipation of the merger, LBCo., by Board resolution effective
December 28, 1998, transferred all but $0.001 of capital from common stock to
retained earnings. In addition, LBCo. declared a premerger dividend payable in
the form of a Promissory Note to each shareholder of record on December 28,
1998. The Promissory Notes, totaling $19.1 plus accrued interest, were paid in
full during 1999. The Promissory Notes provide that proceeds from the notes
shall first be applied to outstanding loans secured by shares of LBCo. and LBW,
with the balance paid in cash to other holders.

     The merger of LBCo. into LBW was accounted for as a reorganization of
companies under common control. Accordingly, the financial statements for LBCo.
and LBW have been consolidated for all periods presented at historical cost. As
a result, all share and per share data has been restated to reflect the exchange
into LBW Series B common stock at 1.79 shares per outstanding share of LBCo.

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

  Principles of Consolidation

     The consolidated financial statements include the accounts of The Leo Group
and all its controlled subsidiaries. All significant intercompany balances and
transactions have been eliminated. Acquired businesses are included in the
results of operations since their acquisition dates. Investments in companies in
which less than a controlling interest is held are accounted for by the equity
method.

  Cash and Cash Equivalents

     Cash and cash equivalents are composed of cash and any short-term
investments with original maturities less than three months. Checks issued but
not presented to the banks for payment may create negative book cash balances.
Such negative cash balances are recorded in "Cash overdraft" in the accompanying
consolidated balance sheets.

  Long-Lived Assets

     Long-lived assets are comprised of property and equipment and goodwill.
Long-lived assets are reviewed for impairment whenever events or changes in
circumstances indicate that the carrying amount of the asset may not be
recoverable. An estimate of undiscounted future cash flows produced by the
asset, or the

                                       F-36

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

appropriate grouping of assets, is compared to the carrying amount to determine
whether an impairment exists. If an asset is determined to be impaired, the loss
is measured based on quoted market prices in active markets, if available. If
quoted market prices are not available, the estimate of fair value is based on
the best information available, including considering prices for similar assets
and the results of valuation techniques to the extent available.

  Property and Equipment and Capitalized Software Costs

     Property and equipment are stated at cost. Expenditures for repairs and
maintenance are charged to expense as incurred and expenditures for additions
and improvements that significantly extend the lives of assets are capitalized.
Upon sale or other retirement of depreciable property, the cost and accumulated
depreciation are removed from the related accounts and any gain or loss is
reflected in operations. Depreciation is provided on the straight-line method
over the estimated useful lives of the depreciable assets, which range from 10
to 40 years for buildings and improvements, and 3 to 15 years for furniture and
equipment. Capitalized software costs are amortized on a straight-line basis
over 7 years. Capitalized software costs include expenditures for purchased
software and for the design, development and testing of new systems.
Expenditures for consulting, training, and reengineering efforts are expensed as
incurred. Capitalized hardware costs are depreciated under the
sum-of-the-years-digits method over 3 to 5 years. Leasehold improvements are
amortized over their estimated useful lives or over the terms of the lease,
whichever is shorter, on a straight-line basis. Depreciation and amortization
expense totaled $38.1, $31.5 and $31.4 in 1999, 1998 and 1997, respectively.

  Goodwill

     The Company generally amortizes goodwill on a straight-line basis over 20
years. Amortization expense totaled $8.3, $5.7 and $1.9 in 1999, 1998 and 1997,
respectively.

  Income Taxes

     The Company uses an asset and liability approach to financial accounting
and reporting for income taxes. Deferred income taxes are provided when tax laws
and financial accounting standards differ with respect to the amount of income
for a year and the bases of assets and liabilities. Current deferred tax assets
and liabilities are netted in the consolidated balance sheets as are long-term
deferred tax assets and liabilities. Taxes are not provided on earnings expected
to be indefinitely reinvested. To the extent tax accruals differ from actual
payments or assessments, the accruals will be adjusted through the provision for
income taxes.

  Revenue Recognition

     Commissions and fees are recognized by the Company when billed to clients.
Billings to clients occur for media advertising at the time of publication or
presentation to the media audience, except for magazine billings, which occur on
the closing date of the publication. Billings to clients for print, radio and
television production occur in the month in which costs are incurred or paid, or
at the completion of the job, in accordance with individual client arrangements.
Interactive, direct and promotional marketing and all other services are billed
as services are rendered.

  Foreign Currency Translation

     Assets and liabilities of the Company's foreign subsidiaries, other than
those located in highly inflationary countries, are translated at current
exchange rates in effect at the end of the period, while income and expense are
translated at average rates for the period. For entities in highly inflationary
countries, a combination of current and historical rates is used to determine
foreign currency gains and losses resulting from financial statement
translation. Translation gains and losses are reported as a component of
shareholders' investment,


                                       F-37

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

except for those associated with highly inflationary countries, which are
reported directly in the accompanying consolidated statements of income.

  Use of Estimates

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities at the
date of the financial statements and the reported amounts of revenues and
expenses during the period reported. Actual results could differ from those
estimates.

  New Accounting Standards

     In June 1998, the Financial Accounting Standards Board ("FASB") issued
Statement of Financial Accounting Standards ("SFAS") No. 133, "Accounting for
Derivative Instruments and Hedging Activities", which establishes accounting and
reporting standards for derivative instruments. SFAS No. 133 requires
derivatives to be measured at fair value and changes in the derivative's fair
value to be recognized currently in earnings unless specific hedge accounting
criteria are met. In June 1999, the FASB issued SFAS No. 137, "Accounting for
Derivative Instruments and Hedging Activities -- Deferral of the Effective Date
of FASB Statement No. 133 -- an amendment of FASB Statement No. 133." SFAS No.
137 defers the effective date of SFAS No. 133 for one year to fiscal years
beginning after June 15, 2000. Given the Company's limited usage of derivative
instruments, this standard is not expected to have a material impact on the
Company's results of operations or financial position.

  Reclassified Prior-Year Amounts

     Certain prior-year amounts have been reclassified to conform to the current
year's presentation.

3.  ACQUISITIONS

     On March 6, 1998, the Company acquired a 49% interest in BBH Communications
Limited ("BBH"), a London-based global marketing and communications business for
a total purchase price of $50.6. Approximately half of the purchase price
($25.8) was paid at closing, with the balance covered by a promissory note and a
letter of credit guaranty. The second installment ($24.8) was paid on January
15, 1999, and is included in the accompanying financial statements within "Notes
payable and lines of credit" at December 31, 1998. The Company's investment in
BBH is accounted for using the equity method of accounting. The excess of the
cost of the Company's investment over the underlying equity in the net assets of
BBH was $38.6 and $43.3 in 1999 and 1998, respectively, and is included in
"Other long-term assets." This excess amount is being amortized over 20 years.

     The following table summarizes specific balance sheet and income statement
data of BBH as of June 30, 1999 and for the fiscal year then ended.


                                                            
Revenues....................................................   $61.3
Income before taxes.........................................    11.0
Net income..................................................     7.3
Current assets..............................................    70.3
Total assets................................................    78.7
Current liabilities.........................................    57.2
Total liabilities...........................................    57.5


     During 1999, 1998 and 1997, the Company acquired other marketing and
communications businesses or interests in other marketing and communications
businesses for total cash consideration of $20.3, $16.5 and

                                       F-38

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

$20.7, respectively. These acquisitions were accounted for as purchases and have
been included in results of operations since the date of acquisition. The
proforma impact of these acquisitions on 1999, 1998 and 1997 results were not
significant.

     In addition, the Company made several acquisitions during 1999 for which
certain payments were contingent upon the continued employment of the former
shareholders for a preestablished period of time. These payments are being
amortized over the related employment period as compensation expense. The total
compensation expense recognized in 1999 for these acquisitions was $8.9.

4.  INVESTMENTS

     The Company holds a number of investments in equity securities which have
been classified as available for sale. These investments have been valued at
fair market value in the accompanying balance sheets. Unrealized holding gains
have been recorded in accumulated other comprehensive income. A summary of the
fair market values and cost bases of the Company's investments is as follows:



                                                              1999   1998
                                                              ----   ----
                                                               
Fair market value of investment in equity securities........  $4.3   $5.1
Cost basis of investment in equity securities...............   1.3    2.3
                                                              ----   ----
Unrealized holding gain.....................................  $3.0   $2.8
                                                              ====   ====


5.  PENSION AND POSTRETIREMENT PLANS

     The Company has various benefit plans covering substantially all U.S.
employees and certain foreign employees. The Company's defined benefit plans
provide benefits based on years of service and compensation levels. The
Company's U.S. funding policy has been to contribute the maximum amount
deductible for federal income tax purposes. Due to the overfunded status of the
U.S. defined benefit plan, no Company contribution has been required since 1982.
Plan assets consist primarily of various securities, real estate and other
investments.

     The Company also provides certain health care and life insurance benefits
to retired U.S. employees. The Company charges to expense the expected costs of
postretirement benefits during the years that the employees render service.

                                       F-39

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

  Total Company Benefit Costs

     The components of net periodic benefit costs for the pension and
postretirement plans were as follows:



                                                              1999     1998     1997
                                                             ------   ------   ------
                                                                      
PENSION PLAN BENEFITS--
  Service cost for benefits earned during the year.........  $  5.8   $  5.9   $  5.6
  Interest cost on projected benefit obligation............     6.5      7.7      7.3
  Expected return on plan assets...........................   (14.6)   (12.1)   (10.8)
  Amortization of transition asset.........................    (0.7)    (0.7)    (0.7)
  Recognized actuarial (gain)..............................    (0.9)    (0.3)    (0.5)
  Other....................................................     3.9      2.2      1.3
                                                             ------   ------   ------
     Net pension benefits expense..........................  $   --   $  2.7   $  2.2
                                                             ======   ======   ======
POSTRETIREMENT PLAN BENEFITS--
  Service cost for benefits earned during the year.........  $  0.4   $  0.4   $  0.5
  Interest cost on accumulated postretirement benefit
     obligation............................................     1.2      1.3      1.3
  Amortization of transition obligation....................     1.0      1.0      1.0
  Recognized actuarial (gain)..............................    (0.5)    (0.4)    (0.5)
                                                             ------   ------   ------
     Net postretirement benefits expense...................  $  2.1   $  2.3   $  2.3
                                                             ======   ======   ======


                                       F-40

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

  Domestic Obligations and Funded Status

     The changes in the benefit obligations and the reconciliation of the funded
status of the Company's domestic plans to the accompanying consolidated balance
sheets were as follows:



                                                                         POSTRETIREMENT
                                                     PENSION BENEFITS       BENEFITS
                                                     -----------------   ---------------
                                                      1999      1998      1999     1998
                                                     -------   -------   ------   ------
                                                                      
CHANGE IN BENEFIT OBLIGATION--
  Benefit obligation at beginning of year..........  $ 54.6    $ 46.1    $ 17.9   $ 16.9
  Service cost.....................................     3.2       3.4       0.4      0.4
  Interest cost....................................     4.3       4.6       1.2      1.3
  Benefits paid....................................    (6.7)     (8.0)     (1.4)    (0.7)
  Plan participant contributions...................      --        --       0.7      0.5
  Actuarial (gain) loss............................    (3.3)      8.5      (2.6)    (0.5)
                                                     ------    ------    ------   ------
  Benefit obligation at end of year................  $ 52.1    $ 54.6    $ 16.2   $ 17.9
                                                     ======    ======    ======   ======
CHANGE IN PLAN ASSETS--
  Fair value at beginning of year..................  $ 82.0    $ 75.6    $   --   $   --
  Actual return on assets..........................    12.3      14.4        --       --
  Company contributions............................      --        --       0.7      0.2
  Benefits paid....................................    (6.7)     (8.0)     (1.4)    (0.7)
  Participant contributions........................      --        --       0.7      0.5
                                                     ------    ------    ------   ------
  Fair value at end of year........................  $ 87.6    $ 82.0    $   --   $   --
                                                     ======    ======    ======   ======
  Fair value of plan assets greater (less) than
     benefit obligation............................  $ 35.5    $ 27.4    $(16.2)  $(17.9)
  Unrecognized net actuarial (gain)................   (29.4)    (21.6)    (12.0)    (9.9)
  Unrecognized prior service cost..................    (1.3)     (1.5)       --       --
  Unrecognized transition obligation (asset).......    (4.4)     (5.2)     12.4     13.4
                                                     ------    ------    ------   ------
  Net amounts recognized...........................  $  0.4    $ (0.9)   $(15.8)  $(14.4)
                                                     ======    ======    ======   ======


     Weighted average assumptions as of December 31 are as follows:



                                                              PENSION     POSTRETIREMENT
                                                             BENEFITS        BENEFITS
                                                            -----------   ---------------
                                                            1999   1998    1999     1998
                                                            ----   ----   ------   ------
                                                                       
Discount rate.............................................  8.0%   8.0%     8.0%     8.0%
Expected long-term rate of return on plan assets..........  8.5%   8.5%     N/A      N/A
Expected rate of future compensation increases............  5.5%   5.5%     N/A      N/A
                                                            ===    ===      ===      ===


     At December 31, 1999, the health care cost trend rates were assumed to be
8.0%, gradually declining to 5.0% in 2004. A 1.0% increase in the medical
inflation rate would increase the accumulated postretirement benefit obligation
as of December 31, 1999, by approximately $2.8 and increase the net periodic
cost by $0.3. A 1.0% decrease in the medical inflation rate would decrease the
accumulated postretirement benefit obligation as of December 31, 1999, by
approximately $2.6 and decrease the net periodic cost by approximately $0.3.

                                       F-41

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

  Foreign Obligations and Funded Status

     The changes in benefit obligations and the reconciliations of the funded
status of the Company's foreign pension plans to the accompanying consolidated
balance sheets were as follows:



                                                              PENSION BENEFITS
                                                              -----------------
                                                               1999      1998
                                                              -------   -------
                                                                  
CHANGE IN BENEFIT OBLIGATION--
  Benefit obligation at beginning of year...................   $37.3     $35.8
  Service cost..............................................     2.6       2.5
  Interest cost.............................................     2.2       3.1
  Benefits paid.............................................    (1.8)     (1.7)
  Actuarial loss (gain).....................................     7.0      (3.5)
  Other.....................................................    (1.2)      1.1
                                                               -----     -----
  Benefit obligation at end of year.........................   $46.1     $37.3
                                                               =====     =====
CHANGE IN PLAN ASSETS--
  Fair value at beginning of year...........................   $38.4     $32.2
  Actual return on assets...................................     3.1       3.0
  Company contributions.....................................     1.5       1.2
  Participant contributions.................................     0.6       0.7
  Benefits paid.............................................    (1.4)     (1.3)
  Other.....................................................     3.7       2.6
                                                               -----     -----
  Fair value at end of year.................................   $45.9     $38.4
                                                               =====     =====
  Fair value of plan assets greater than benefit
     obligation.............................................   $(0.2)    $ 1.1
  Unrecognized net actuarial gain...........................    (1.6)     (4.0)
  Unrecognized prior service cost...........................     0.5       0.6
                                                               -----     -----
  Net amounts recognized....................................   $(1.3)    $(2.3)
                                                               =====     =====


     Weighted average assumptions as of December 31 are as follows:



                                                                PENSION
                                                               BENEFITS
                                                              -----------
                                                              1999   1998
                                                              ----   ----
                                                               
Discount rate...............................................  6.2%   6.5%
Expected long-term rate of return on plan assets............  7.7%   8.2%
Expected rate of future compensation increases..............  4.3%   4.4%
                                                              ===    ===


     In addition to the plans described above, the Company has certain other
defined benefit and retirement plans. The total expense for these plans was
$4.8, $4.0, and $3.9 in 1999, 1998 and 1997, respectively. The Company also has
deferred compensation plans for certain employees to defer a portion of their
compensation to future years. The total expense related to these plans was
approximately $0.7, $1.3, and $1.1 in 1999, 1998 and 1997, respectively.

                                       F-42

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

6.  COMPENSATION PLANS

     The Company has a special bonus plan and grants awards for certain key
executives and employees. The costs of the special bonus plan and other awards
are charged to income on a current basis. These costs are included in
"Compensation and employee benefits" in the accompanying consolidated statements
of income.

     The Company also has a profit-sharing plan covering most of its U.S.
employees. The total profit-sharing expense in 1999, 1998 and 1997 was $16.8,
$15.9 and $16.5, respectively.

     Through the first quarter of 1999, certain key employees were designated
participants in the Star Reachers Compensation Plan and were allocated annual
awards as determined by the Board of Directors. The annual awards may be
distributed to the participants or deferred at the discretion of the Board. The
plan was terminated at the end of the first quarter of 1999 in connection with
the merger of LBCo. into LBW.

     During 1999, 1998 and 1997 the Board elected to distribute a substantial
portion of the awards ($2.1, $29.6, and $39.0, respectively) allocated to the
participants noted above. The portion of the award which was deferred ($0.0,
$1.0, and $1.2 as of December 31, 1999, 1998 and 1997, respectively) is
reflected in "Other current liabilities" and "Other long-term liabilities" in
the accompanying consolidated balance sheets.

7.  INCOME TAXES

     Income before taxes/minority interest and equity in affiliates and the
provision for U.S. federal, state, and foreign taxes on these earnings were the
following:



                                                               1999     1998    1997
                                                              ------   ------   -----
                                                                       
Income before taxes/minority interest and equity in
  affiliates--
  United States.............................................  $ 37.2   $ 26.0   $12.1
  Foreign...................................................    24.8     13.5    17.6
                                                              ------   ------   -----
                                                              $ 62.0   $ 39.5   $29.7
                                                              ======   ======   =====
Income taxes--
  Currently payable--
     Federal................................................  $ 26.1   $  1.0   $ 0.6
     State..................................................     6.3      0.2     0.1
     Foreign................................................    14.3     19.6    13.3
                                                              ------   ------   -----
                                                              $ 46.7   $ 20.8   $14.0
                                                              ======   ======   =====
  Deferred--
     Federal................................................  $(16.2)  $ (7.6)  $  --
     State..................................................    (1.7)      --      --
     Foreign................................................     0.4     (4.1)   (4.7)
                                                              ------   ------   -----
                                                              $(17.5)  $(11.7)  $(4.7)
                                                              ------   ------   -----
Total income tax provision..................................  $ 29.2   $  9.1   $ 9.3
                                                              ======   ======   =====


                                       F-43

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     The difference between income taxes at the federal statutory income tax
rate and the provision for income taxes included in the accompanying
consolidated statements of income is reconciled as follows:



                                             1999              1998              1997
                                        ---------------   ---------------   ---------------
                                        TOTAL   PERCENT   TOTAL   PERCENT   TOTAL   PERCENT
                                        -----   -------   -----   -------   -----   -------
                                                                  
At statutory rate.....................  $21.7    35.0%    $13.9     35.0%   $10.4     35.0%
Increase (decrease) resulting from--
  Nondeductible expenses..............    0.7     1.1       1.0      2.5      0.7      2.5
  Foreign losses not deductible.......    2.2     3.6       3.4      8.7      3.9     13.3
  Foreign losses utilized.............   (1.4)   (2.3)     (0.4)    (1.0)    (0.7)    (2.4)
  Goodwill amortization...............    1.9     3.1       1.0      2.5      0.7      2.2
  Higher aggregate effective tax rate
     on foreign operations............    0.2     0.3       1.6      4.0      0.9      2.9
  S Corporation federal tax paid at
     shareholder level................     --      --      (5.0)   (12.7)    (7.4)   (24.9)
  State and local taxes on income, net
     of federal tax benefit...........    3.0     4.9        --       --       --       --
  Tax benefit of restructuring........     --      --      (7.6)   (19.2)      --       --
  Foreign currency losses.............     --      --       0.6      1.5      0.4      1.3
  Other, net..........................    0.9     1.5       0.6      1.6      0.4      1.4
                                        -----    ----     -----    -----    -----    -----
Provision for income taxes............  $29.2    47.2%    $ 9.1     22.9%   $ 9.3     31.3%
                                        =====    ====     =====    =====    =====    =====


  1998 Merger of LBW-LBCo.

     In conjunction with the Board's irrevocable actions and the merger
previously described in Note 1, LBCo., by law, returned to a C Corporation for
U.S. Federal income tax purposes. As a result, certain prepaid and deferred tax
items were recorded in the Company's balance sheet at December 31, 1998.
Deferred income taxes are provided for the temporary differences between
financial and tax reporting. Deferred tax benefits totaling $29.9 resulted
principally from recording expenses in the financial statements that are not
currently deductible for tax purposes. In addition, deferred tax liabilities of
$22.3 resulted primarily from deferred gain on the sales-leaseback transaction
(discussed in Note 13) and the recognition of income upon the change from cash
to accrual basis reporting for tax purposes. Internal Revenue Code Section
481(a) allows the tax liability arising from the cash to accrual accounting
method change to be paid in equal installments over four years. The deferred tax
liability associated with the Section 481(a) adjustment will be paid in four
installments in the tax years 1999-2002.

                                       F-44

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     The deferred tax assets and liabilities included in the accompanying
consolidated balance sheets were the following:



                                                         DEFERRED TAX    DEFERRED TAX
                                                            ASSETS        LIABILITIES
                                                         -------------   -------------
                                                         1999    1998    1999    1998
                                                         -----   -----   -----   -----
                                                                     
Current--
  Postretirement benefits..............................  $ 1.7   $ 1.9   $  --   $  --
  Other benefit plans..................................    0.4     0.5      --      --
  Other accrued expenses...............................    1.6     1.8      --      --
  Section 481(a) income................................     --      --     2.3     2.4
                                                         -----   -----   -----   -----
     Total current.....................................    3.7     4.2     2.3     2.4
                                                         -----   -----   -----   -----
Noncurrent--
  Depreciation and amortization........................    1.5     0.7      --      --
  Postretirement benefits..............................   12.8    11.7      --      --
  Other benefit plans..................................    5.0     6.1      --      --
  Other accrued expenses...............................   16.8     7.2      --      --
  Section 481(a) income................................     --      --     4.5     7.2
  Deferred gain on sale-leaseback......................     --      --    11.3    11.9
  Nondeductible expenses...............................   19.0    13.1     1.0     1.6
                                                         -----   -----   -----   -----
     Total noncurrent..................................   55.1    38.8    16.8    20.7
                                                         -----   -----   -----   -----
Total deferred taxes (net of valuation allowance)......  $58.8   $43.0   $19.1   $23.1
                                                         =====   =====   =====   =====


     At December 31, 1999, a valuation allowance of $15.4 existed, as it is more
likely than not that certain foreign net operating losses will not be recognized
in the future. At December 31, 1998, the valuation allowance was $14.5.

     At December 31, 1999, 1998 and 1997, the cumulative undistributed earnings
of the Company's foreign operations totaled approximately $56.0, $54.0 and
$50.0, respectively, for which no provisions for foreign withholding or U.S.
income taxes have been made. These amounts have been permanently reinvested in
working capital and property and equipment.

     At December 31, 1999, certain of the Company's foreign subsidiaries had net
operating loss carryforwards aggregating approximately $34.3, which are
available to offset future taxable income. These loss carryforwards are
scheduled to expire as follows:


                                                           
2000........................................................  $ 0.6
2001........................................................    2.0
2002........................................................    1.9
2003........................................................    1.2
2004 and subsequent.........................................    5.3
Indefinite..................................................   23.3
                                                              -----
                                                              $34.3
                                                              =====


                                       F-45

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

8.  SHORT-TERM BORROWINGS AND LONG-TERM DEBT

     Short-term bank borrowings consist principally of amounts borrowed under
domestic and international bank overdraft facilities and lines of credit. The
Company had $93.8 available under various lines of credit at December 31, 1999.
A total of $2.9 was outstanding under various lines of credit at December 31,
1999, and is included in "Notes payable and lines of credit" in the accompanying
consolidated balance sheet.

     In connection with the BBH acquisition, the Company also had a $25.0 letter
of credit guaranty in place as of December 31, 1998. Upon payment of the second
installment to BBH on January 15, 1999, the letter of credit guaranty was
automatically terminated.

     At December 31, 1999 and 1998, long-term debt consisted of the following:



                                                              1998   1999
                                                              ----   ----
                                                               
Notes payable of various domestic subsidiaries..............  $2.8   $6.0
Other domestic obligations..................................   3.6    4.6
Notes payable at foreign locations, at varying interest
  rates and due dates (payable in various foreign
  currencies)...............................................   2.2    5.6
                                                              ----   ----
  Total debt................................................   8.6   16.2
Less-Current portion........................................   6.0    8.4
                                                              ----   ----
  Total long-term debt......................................  $2.6   $7.8
                                                              ====   ====


     Scheduled maturities of long-term debt are as follows:


                                                           
2000........................................................  $6.0
2001........................................................   2.4
2002........................................................   0.2
2003........................................................    --
2004 and thereafter.........................................    --
                                                              ----
                                                              $8.6
                                                              ====


     Domestic debt consists of bank borrowings held by subsidiaries, shareholder
redemption notes, and other debt.

     The carrying value of the long-term debt approximates fair value.

9.  MANDATORILY REDEEMABLE STOCK

     The Leo Group Voting Trust (the "Trust") is the owner of record of all
issued and outstanding shares of mandatorily redeemable stock of the Company.
The Trust has issued Voting Trust Certificates, which represent a beneficial
interest in the common stock of the Company. Purchases and sales of the
Company's common stock are governed by the provisions of the Stock Purchase
Agreement. In the event of death or termination of employment with the Company,
the certificates owned by such individuals are purchased by the Company at the
then-current book value per share of the Company's common stock after reflecting
shareholder distributions. Payment for shares is generally made upon redemption.
Redemption amounts relating to the stock purchase agreements are included in
"Mandatorily redeemable stock" in the accompanying consolidated balance sheets.

                                       F-46

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

10.  TRANSACTIONS WITH RELATED PARTIES

     During 1991, the Company executed a promissory note, whereby it borrowed
$14.1 from Starplan Limited Partnership ("Starplan"), a Delaware limited
partnership. This note is a demand note, and interest is computed at the prime
rate in effect at the beginning of each quarter. Interest is due and payable to
Starplan at the end of each quarter. As of December 31, 1999 and 1998, $1.8 and
$2.4, respectively, remains outstanding. Interest expense of $0.2, $0.4 and $0.5
was incurred during 1999, 1998 and 1997, respectively.

11.  SEGMENT INFORMATION

     During 1998, the Company adopted SFAS No. 131, "Disclosures about Segments
of an Enterprise and Related Information." The adoption of this standard
requires that reportable segments be reported on a basis consistent with how
management assesses segment performance. The Company operates and manages its
business within two business segments: Global Marketing and Communications and
Real Estate. The Global Marketing and Communications segment conducts its
business as a global network using an integrated and multidisciplinary approach.
The Real Estate segment has been disclosed as a separate reportable segment as
its activities are unrelated to the Company's core business segment. The Real
Estate operations reflect the Company's residual ownership interest in its
corporate headquarters building (see Note 13). Prior to the merger of LBCo. into
LBW in 1999, LBCo. was an S Corporation for federal income tax purposes which
allowed its income to be taxed directly to its shareholders. Unaudited pro forma
tax provision and pro forma

                                       F-47

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

segment net income are shown below for 1998 and 1997 as if LBCo. had been taxed
as a C Corporation. Comparable segment data and the related enterprise-wide
disclosures are summarized below:

                         OPERATING SEGMENT INFORMATION


                            GLOBAL MARKETING AND
                               COMMUNICATIONS                 REAL ESTATE           RECLASSES/ELIMINATIONS
                       ------------------------------   ------------------------   ------------------------
                         1999       1998       1997      1999     1998     1997     1999     1998     1997
                       --------   --------   --------   ------   ------   ------   ------   ------   ------
                                                                          
Revenues.............  $  912.8   $  810.7   $  793.9   $ 42.7   $ 41.0   $ 45.6   $(21.3)  $(20.6)  $(28.2)
Operating expense....    (856.4)    (783.6)    (759.8)   (23.5)   (22.5)   (26.0)    21.3     20.6     28.2
                       --------   --------   --------   ------   ------   ------   ------   ------   ------
Operating income.....      56.4       27.1       34.1     19.2     18.5     19.6       --       --       --
Interest income......       7.9       12.0       11.2       --       --       --       --       --       --
Interest expense.....      (4.7)      (6.2)      (4.6)   (11.2)   (11.2)   (13.4)      --       --       --
Foreign currency
  loss...............      (5.6)      (0.7)     (17.2)      --       --       --       --       --       --
Other, net...........      (0.4)      (0.1)        --      0.4      0.1       --       --       --       --
                       --------   --------   --------   ------   ------   ------   ------   ------   ------
Income before
  taxes/minority
  interest and equity
  in affiliates......      53.6       32.1       23.5      8.4      7.4      6.2       --       --       --
Provision for income
  taxes..............      29.2        9.1        9.3       --       --       --       --       --       --
                       --------   --------   --------   ------   ------   ------   ------   ------   ------
Income before
  minority interest..      24.4       23.0       14.2      8.4      7.4      6.2       --       --       --
Minority interest
  expense, net of
  tax................       1.6       (3.5)      (3.4)    (7.0)    (6.6)      --       --       --       --
Equity in
  affiliates.........       1.1        2.4         --
                       --------   --------   --------   ------   ------   ------   ------   ------   ------
Net income...........  $   27.1   $   21.9   $   10.8   $  1.4   $  0.8   $  6.2   $   --   $   --   $   --
                       ========   ========   ========   ======   ======   ======   ======   ======   ======
Unaudited pro forma
  tax provision (as
  if a C
  Corporation).......       N/A   $   14.6   $   17.0      N/A   $   --   $   --      N/A   $   --   $   --
Unaudited pro forma
  net income (as if a
  C Corporation).....       N/A       16.4        3.1      N/A      0.8      6.2      N/A       --       --
Total assets.........   1,434.6    1,162.9    1,075.2    166.4    175.1    183.3       --       --       --
Star Reachers expense
  (included in
  operating expense
  above).............       2.1       30.6       40.2       --       --       --       --       --       --
Depreciation and
  amortization.......      38.3       29.1       26.9      8.1      8.1      6.4       --       --       --
Capital
  expenditures.......      41.7       36.4       27.3       --       --       --       --       --       --
                       ========   ========   ========   ======   ======   ======   ======   ======   ======



                               THE LEO GROUP
                       ------------------------------
                         1999       1998       1997
                       --------   --------   --------
                                    
Revenues.............  $  934.2   $  831.1   $  811.3
Operating expense....    (858.6)    (785.5)    (757.6)
                       --------   --------   --------
Operating income.....      75.6       45.6       53.7
Interest income......       7.9       12.0       11.2
Interest expense.....     (15.9)     (17.4)     (18.0)
Foreign currency
  loss...............      (5.6)      (0.7)     (17.2)
Other, net...........        --         --         --
                       --------   --------   --------
Income before
  taxes/minority
  interest and equity
  in affiliates......      62.0       39.5       29.7
Provision for income
  taxes..............      29.2        9.1        9.3
                       --------   --------   --------
Income before
  minority interest..      32.8       30.4       20.4
Minority interest
  expense, net of
  tax................      (5.4)     (10.1)      (3.4)
Equity in
  affiliates.........       1.1        2.4         --
                       --------   --------   --------
Net income...........  $   28.5   $   22.7   $   17.0
                       ========   ========   ========
Unaudited pro forma
  tax provision (as
  if a C
  Corporation).......       N/A   $   14.6   $   17.0
Unaudited pro forma
  net income (as if a
  C Corporation).....       N/A       17.2        9.3
Total assets.........   1,601.0    1,338.0    1,258.5
Star Reachers expense
  (included in
  operating expense
  above).............       2.1       30.6       40.2
Depreciation and
  amortization.......      46.4       37.2       33.3
Capital
  expenditures.......      41.7       36.4       27.3
                       ========   ========   ========


                                       F-48

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

                             GEOGRAPHIC INFORMATION



                                                    REVENUES           LONG-LIVED ASSETS
                                            ------------------------   -----------------
                                             1999     1998     1997     1999      1998
                                            ------   ------   ------   -------   -------
                                                                  
United States.............................  $445.9   $382.5   $381.9   $250.4    $260.2
Foreign...................................   488.3    448.6    429.4    102.4      90.5
                                            ------   ------   ------   ------    ------
Total.....................................  $934.2   $831.1   $811.3   $352.8    $350.7
                                            ======   ======   ======   ======    ======


12.  COMMITMENTS AND CONTINGENCIES

     The Company leases office space, a portion of office equipment, computers
and automobiles. Total rental expense under lease obligations in 1999, 1998 and
1997 was $29.9, $23.9, and $25.1, respectively, excluding amounts related to the
Company's corporate headquarters (see Note 13). The Company's remaining future
minimum rental payments to outside parties as of December 31, 1999, for all
leases having initial or remaining noncancelable lease terms in excess of one
year are as follows:


                                                            
2000........................................................   $ 29.2
2001........................................................     25.3
2002........................................................     21.6
2003........................................................     19.8
2004........................................................     12.9
Thereafter..................................................     11.1
                                                               ------
  Total.....................................................   $119.9
                                                               ======


     The Company is involved in various legal matters which are being defended
and handled in the ordinary course of business. Although it is not possible to
predict the outcome of these matters, management believes that the results will
not have a material impact on its financial statements.

     Several of the Company's clients individually represent a significant
source of revenue for the Company. Two clients accounted for 16% and 11% of
total 1999 revenues, and 18% and 11% of revenues in both 1998 and 1997.

     As is common industry practice, contracts can generally be terminated by
clients with 30 to 90 days notice. The loss of a major client of the Company
could have a significant negative impact on the Company's business.

     As of December 31, 1999, the Company had certain media guarantees in effect
totaling approximately $20.0. These guarantees are in effect, where required by
local media or advertising industry practice, to ensure that liabilities owed to
media vendors are paid. During 1999, the Company has not been required to
perform on any of these guarantees.

     Credit risk represents the accounting loss that would be recognized at the
reporting date if counterparties failed to perform as contracted. The clients of
the Company consist mainly of major consumer products companies. The Company
performs regular credit reviews of customers. Allowances are maintained for
potential credit losses. To date, such losses have been within management's
expectations and allowances for doubtful accounts are adequate to cover
foreseeable credit risk losses. Notwithstanding the fact that the nature of the
industry presents inherent risks, management believes that the likelihood of any
significant loss resulting from a concentration of credit is minimal.

     The Company provides loans to certain key shareholders for the purchase of
the Company's stock. These loans are in the form of demand notes and generally
bear interest at the U.S. prime rate less 0.5%. As of

                                       F-49

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

December 31, 1999, $5.6 is outstanding and has been reflected as a reduction to
"Shareholders' Investment". In addition, the Company guarantees loans made to
shareholders by various banks to finance the purchases of the Company's stock.
As of December 31, 1999, the Company had guarantees in effect totaling $55.4
(see Note 14). During 1999, the Company was not required to perform on any of
these guarantees.

13.  SALE-LEASEBACK TRANSACTION

     Beginning in 1987, the Company constructed the 1.1 million rentable square
foot office building that serves as its corporate headquarters. Prior to
December 1997, the Company operated as the owner and landlord of the building.
During 1997, the Company decided to transfer substantially all of the ownership
of the building. As a result, in December 1997, the Company contributed its
corporate headquarters to a joint venture (the "Venture") substantially owned by
Starwood Capital Group, L.L.C. and the John Buck Company. In exchange for the
Company's contribution, the Venture assumed the Company's building-related debt
of $219.5. In conjunction with this transaction, the Company entered into a
15-year lease for the portion of the building that it occupies. The Company also
retained a 3.6% interest in the Venture. For accounting purposes, due to the
Company's continuing ownership interest in the building, this transaction was
accounted for as a financing, with the building and the finance obligation
continuing to be reflected in the Company's financial statements. Even though
the building obligation is reflected on the Company's balance sheet, the
Company's only continuing obligation is its annual lease payments shown below
since the Venture has fully assumed the building mortgage. In addition, for
accounting purposes, the operating results of the Venture are included in the
Company's consolidated income statements, with the 96.4% interest not owned by
the Company reflected as minority interest expense.

     Significant accounting policies of the Venture are as follows:

     - Rental income is recognized on a straight-line basis over the terms of
       the respective leases.

     - Depreciation expense is provided on a straight-line basis over the
       estimated useful lives of the depreciable assets which range from 10 to
       40 years for buildings and improvements and 3 to 15 years for furniture
       and equipment.

     Total rental expense under lease obligations in 1999, 1998 and 1997 was
$11.2, $11.2, and $13.4, respectively. The Company's remaining future minimum
lease payments as of December 31, 1999 are as follows:


                                                           
2000........................................................  $  9.8
2001........................................................    10.1
2002........................................................    10.3
2003........................................................    10.6
2004........................................................    10.8
Thereafter..................................................    93.4
                                                              ------
  Total.....................................................  $145.0
                                                              ======


14.  SUBSEQUENT EVENTS

     On January 31, 2000, the Company's shareholders approved a business
combination with The MacManus Group, Inc. ("MacManus"). This combination was
effected by the formation of a new holding company named BDM. All of the
Company's 9,491,560 outstanding shares were exchanged for the same number of BDM
shares. MacManus shareholders exchanged 695,492 MacManus shares for 5,981,100
BDM shares based on an exchange ratio of 8.6:1. The BDM Board of Directors will
be comprised of four seats with the

                                       F-50

                              THE LEO GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

Company having two seats and MacManus having two seats. This combination will be
accounted for as a purchase with the Company deemed to be the acquiror for
accounting purposes.

     In connection with the combination, the Company offered to redeem 752,525
shares from selected shareholders at fair value on January 1, 2000. This offer
resulted in a compensation charge of approximately $71.9. On January 31, 2000,
selected shareholders elected to redeem 649,045 shares for cash. To finance this
redemption, the Company borrowed $100.0 under a 3-year term loan at an interest
rate of LIBOR plus 112.5 basis points (initially at 7.455%). A portion of the
proceeds were used by shareholders to pay loans previously guaranteed by the
Company.

     Subsequent to the issuance of BDM shares, Bcom3 was selected as the new
name of the holding company. Effectively, the Company became a wholly owned
subsidiary of Bcom3. Bcom3 announced it intends to pursue an initial public
offering within the next 12 to 24 months.

     On March 14, 2000, Dentsu Inc. ("Dentsu") purchased approximately 20% of
Bcom3's common shares for $493.2 in cash. As a result, Dentsu received two seats
on the Bcom3 Board of Directors, increasing the total number of seats on the
Board from four to six.

                                       F-51


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Board of Directors and Stockholders of
The MacManus Group, Inc.:

     We have audited the accompanying consolidated balance sheets of The
MacManus Group, Inc. (a Delaware corporation) and subsidiaries as of December
31, 1999 and 1998, and the related consolidated statements of operations,
stockholders' equity, and cash flows for each of the three years in the period
ended December 31, 1999. These consolidated financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these consolidated financial statements based on our audits.

     We conducted our audits in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of The MacManus Group, Inc. and
subsidiaries as of December 31, 1999 and 1998, and the results of their
operations and their cash flows for each of the three years in the period ended
December 31, 1999, in conformity with accounting principles generally accepted
in the United States.

                                   ARTHUR ANDERSEN LLP

NEW YORK, NEW YORK
MAY 10, 2000

                                       F-52


                   THE MACMANUS GROUP, INC. AND SUBSIDIARIES

                          CONSOLIDATED BALANCE SHEETS
                           DECEMBER 31, 1999 AND 1998
                             (DOLLARS IN THOUSANDS)



                                                                 1999         1998
                                                              ----------   ----------
                                                                     
                           ASSETS
CURRENT ASSETS:
  Cash and cash equivalents.................................  $  187,084   $  222,750
  Accounts receivable (less allowance for doubtful accounts
    of $10,187 and $9,365, respectively)....................     775,316      678,124
  Production expenditures billable to clients...............      88,257       78,669
  Prepaid expenses and other assets.........................      17,818       19,731
  Deferred income taxes.....................................      11,819        2,072
                                                              ----------   ----------
    Total current assets....................................   1,080,294    1,001,346
PROPERTY AND EQUIPMENT, AT COST.............................     183,640      162,763
  Less: Accumulated depreciation and amortization...........     103,023       90,826
                                                              ----------   ----------
                                                                  80,617       71,937
OTHER ASSETS:
  Goodwill, at cost (net of accumulated amortization of
    $43,941 and $37,998, respectively)......................     186,578      153,743
  Deferred income taxes.....................................      30,339       34,267
  Other.....................................................      34,611       25,471
                                                              ----------   ----------
                                                                 251,528      213,481
                                                              ----------   ----------
TOTAL ASSETS................................................  $1,412,439   $1,286,764
                                                              ==========   ==========
            LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Short-term borrowings.....................................  $   42,372   $   33,870
  Current portion of long-term debt.........................      91,021       23,542
  Trade accounts payable....................................     827,657      767,159
  Accrued expenses and other payables.......................     226,757      155,889
  Accrued income taxes......................................       9,611       11,177
                                                              ----------   ----------
    Total current liabilities...............................   1,197,418      991,637
OTHER LIABILITIES:
  Deferred compensation and accrued retirement benefits.....      55,450       59,557
  Long-term debt............................................       5,113      118,519
  Deferred rent.............................................      23,278       23,595
  Other long-term liabilities...............................      62,792       56,244
  Deferred income taxes.....................................         359          808
                                                              ----------   ----------
                                                                 146,992      258,723
MINORITY INTEREST...........................................       8,992        9,681
COMMITMENTS AND CONTINGENCIES...............................          --           --
MANDATORILY REDEEMABLE STOCK................................      30,245       26,555
STOCKHOLDERS' EQUITY:
  Preferred stock, 6%, 500,000 shares authorized, none
    issued..................................................          --           --
  Preferred stock, $8 stated value, 1,000,000 shares
    authorized; 850,138 issued; 16,000 and 18,700 shares
    outstanding at December 31, 1999 and 1998, respectively,
    after deducting 834,138 and 831,438 shares held in
    treasury, respectively..................................         128          150
  Convertible preferred stock, Series A and B, 96,050 shares
    authorized and issued, no shares outstanding after
    deducting 96,050 shares held in treasury................          --           --
  Common stock, Series A and B, $1 par value, 1,000,000
    shares authorized; 598,283 shares issued; 25,845 and
    31,845 shares outstanding at December 31, 1999 and 1998,
    respectively, after deducting 572,438, and 566,438
    shares held in treasury, respectively...................          26           32
  Common stock, Class C, $.05 par value, 1,700,000 shares
    authorized; 1,165,580 and 1,091,750 shares issued at
    December 31, 1999 and 1998, respectively; 1,102,930 and
    1,056,980 shares outstanding at December 31, 1999 and
    1998, respectively, after deducting 62,650 and 34,770
    shares held in treasury, respectively...................          55           53
Paid-in capital.............................................       1,653        1,653
Redemption premium on certain shares of common stock........         323          323
Retained earnings...........................................      46,671       13,071
Accumulated other comprehensive loss........................     (20,064)     (15,114)
    Total stockholders' equity..............................      28,792          168
                                                              ----------   ----------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY..................  $1,412,439   $1,286,764
                                                              ==========   ==========


   The accompanying notes are an integral part of these consolidated balance
                                    sheets.

                                       F-53



                   THE MACMANUS GROUP, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF OPERATIONS
              FOR THE YEARS ENDED DECEMBER 31, 1999, 1998 AND 1997
                             (DOLLARS IN THOUSANDS)



                                                                1999       1998       1997
                                                              --------   --------   --------
                                                                           
COMMISSION AND FEE REVENUES.................................  $787,461   $730,275   $731,455
OPERATING EXPENSES:
  Compensation and employee benefits........................   485,403    458,991    459,222
  General agency............................................   149,087    135,983    137,050
  Occupancy.................................................    62,220     62,480     63,764
  Depreciation and amortization.............................    23,404     21,018     20,331
  Nonrecurring charge.......................................        --     97,350         --
                                                              --------   --------   --------
     Total operating expenses...............................   720,114    775,822    680,367
                                                              --------   --------   --------
OPERATING INCOME/(LOSS).....................................    67,347    (45,547)    51,088
OTHER INCOME/(EXPENSE):
  Interest income...........................................     6,851      8,038      4,702
  Interest expense..........................................   (12,397)   (13,412)   (12,556)
  Foreign currency gain (loss)..............................       869        376     (1,179)
                                                              --------   --------   --------
     Total other expense....................................    (4,677)    (4,998)    (9,033)
     Income/(loss) before provision for income taxes........    62,670    (50,545)    42,055
PROVISION FOR INCOME TAXES..................................    25,772     10,260     18,135
                                                              --------   --------   --------
     Income/(loss) after provision for income taxes.........    36,898    (60,805)    23,920
MINORITY INTEREST...........................................    (4,757)    (6,642)    (3,282)
EQUITY IN AFFILIATES........................................       920        889      1,527
                                                              --------   --------   --------
NET INCOME/(LOSS)...........................................  $ 33,061   $(66,558)  $ 22,165
                                                              ========   ========   ========


  The accompanying notes are an integral part of these consolidated financial
                                  statements.

                                       F-54


                   THE MACMANUS GROUP, INC. AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
             FOR THE YEARS ENDED DECEMBER 31, 1999, 1998, AND 1997
                  (DOLLARS IN THOUSANDS, EXCEPT SHARE AMOUNTS)


                                                                     COMMON STOCK
                                                              --------------------------
                                                PREFERRED      SERIES A AND     CLASS C
                              COMPREHENSIVE     STOCK ($8       B ($1 PAR      ($.05 PAR   PAID-IN   REDEMPTION   RETAINED
                              (LOSS)/INCOME   STATED VALUE)       VALUE)        VALUE)     CAPITAL    PREMIUM     EARNINGS
                              -------------   -------------   --------------   ---------   -------   ----------   --------
                                                                                             
BALANCES, DECEMBER 31,
  1997......................                      $397             $45            $49      $2,393       $323      $85,327
Comprehensive loss:
Net loss....................    $(66,558)                                                                         (66,558)
Other comprehensive loss,
  net of tax:
  Foreign currency
    translation
    adjustment..............      (1,599)
  Minimum pension liability
    adjustment, net of
    $2,741 tax benefit......      (6,489)
                                --------
Comprehensive loss:.........    $(74,646)
                                ========
Cost of 30,897 shares of $8
  preferred stock, 12,500
  shares of Series A and B
  common stock, and 140,550
  shares of Class C common
  stock, in each case
  repurchased for
  treasury..................                      (247)            (13)            (6)       (740)                (15,895)
Issuance of 195,500 shares
  of Class C common stock
  from treasury.............                                                       10
Retained earnings allocable
  to mandatorily redeemable
  stock.....................                                                                                       10,197
                                                  ----             ---            ---      ------       ----      -------
BALANCES, DECEMBER
  31,1998...................                       150              32             53       1,653        323       13,071
Comprehensive income:
Net income..................    $ 33,061                                                                           33,061
Other comprehensive loss,
  net of tax:
  Foreign currency
    translation
    adjustment..............      (4,837)
  Minimum pension liability
    adjustment, net of $81
    tax benefit.............        (113)
                                --------
Comprehensive income:.......    $ 28,111
                                ========
Cost of 2,700 shares of $8
  preferred stock, 6,000
  shares of Series A and B
  common stock, and 205,250
  shares of Class C common
  stock, in each case
  repurchased for
  treasury..................                       (22)             (6)           (10)
Issuance of 251,200 shares
  of Class C common stock
  from treasury.............                                                       12
Retained earnings allocable
  to mandatorily redeemable
  stock.....................                                                                                          539
                                                  ----             ---            ---      ------       ----      -------
BALANCES, DECEMBER 31,
  1999......................                      $128             $26            $55      $1,653       $323      $46,671
                                                  ====             ===            ===      ======       ====      =======



                               ACCUMULATED
                                  OTHER
                              COMPREHENSIVE
                                  LOSS
                              -------------
                           
BALANCES, DECEMBER 31,
  1997......................    $ (7,026)
Comprehensive loss:
Net loss....................
Other comprehensive loss,
  net of tax:
  Foreign currency
    translation
    adjustment..............      (1,599)
  Minimum pension liability
    adjustment, net of
    $2,741 tax benefit......      (6,489)
Comprehensive loss:.........
Cost of 30,897 shares of $8
  preferred stock, 12,500
  shares of Series A and B
  common stock, and 140,550
  shares of Class C common
  stock, in each case
  repurchased for
  treasury..................
Issuance of 195,500 shares
  of Class C common stock
  from treasury.............
Retained earnings allocable
  to mandatorily redeemable
  stock.....................
                                --------
BALANCES, DECEMBER
  31,1998...................     (15,114)
Comprehensive income:
Net income..................
Other comprehensive loss,
  net of tax:
  Foreign currency
    translation
    adjustment..............      (4,837)
  Minimum pension liability
    adjustment, net of $81
    tax benefit.............        (113)
Comprehensive income:.......
Cost of 2,700 shares of $8
  preferred stock, 6,000
  shares of Series A and B
  common stock, and 205,250
  shares of Class C common
  stock, in each case
  repurchased for
  treasury..................
Issuance of 251,200 shares
  of Class C common stock
  from treasury.............
Retained earnings allocable
  to mandatorily redeemable
  stock.....................
                                --------
BALANCES, DECEMBER 31,
  1999......................    $(20,064)
                                ========


  The accompanying notes are an integral part of these consolidated financial
                                  statements.

                                       F-55


                   THE MACMANUS GROUP, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF CASH FLOWS
              FOR THE YEARS ENDED DECEMBER 31, 1999, 1998 AND 1997
                             (DOLLARS IN THOUSANDS)



                                                                1999       1998       1997
                                                              --------   --------   --------
                                                                           
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss).........................................  $ 33,061   $(66,558)  $ 22,165
  Reconciliation of net income (loss) to net cash provided
     by operating activities:
     Depreciation and amortization..........................    23,404     21,018     20,331
     Nonrecurring charge....................................        --     97,350         --
     (Decrease)/increase in deferred compensation and
       accrued retirement benefits..........................    (4,166)    10,013     (3,797)
     Decrease in deferred income taxes......................    (2,864)    (9,284)    (2,073)
     (Decrease)/increase in deferred rent liability.........      (317)      (685)       431
  Changes in operating assets and liabilities, net of
     effects from acquisition
     (Increase)/decrease in accounts receivable, net........   (95,327)    94,709    (39,164)
     Increase in production expenditures billable to
       clients..............................................    (5,854)    (6,503)      (729)
     Increase/(decrease) in trade accounts payable..........    65,534    (41,884)    45,197
     Increase in accrued expenses and other payables........    43,225      1,990      2,121
     (Decrease)/increase in accrued income taxes............    (1,520)     3,400       (783)
     Other, net.............................................     8,739      9,498      6,947
                                                              --------   --------   --------
       Net cash provided by operating activities............    63,915    113,064     50,646
                                                              --------   --------   --------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Business acquisitions, net of cash acquired...............   (39,529)   (20,319)   (14,970)
  Expenditures for property and equipment, net..............   (27,524)   (22,522)   (15,683)
  Other.....................................................       132        475        366
                                                              --------   --------   --------
       Net cash used in investing activities................   (66,921)   (42,366)   (30,287)
                                                              --------   --------   --------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Purchase of shares for Treasury, net......................    (1,713)    (3,240)    (5,973)
  Proceeds from short-term debt, net........................    10,691     13,485      3,984
  Proceeds from long-term debt..............................       152         --     52,318
  Repayment of long-term debt...............................   (37,389)   (22,214)   (24,154)
                                                              --------   --------   --------
     Net cash (used in) provided by financing activities....   (28,259)   (11,969)    26,175
                                                              --------   --------   --------
Effect of exchange rate changes on cash and cash
  equivalents...............................................    (4,401)    (6,236)    (2,808)
                                                              --------   --------   --------
NET (DECREASE)/INCREASE IN CASH AND CASH EQUIVALENTS........   (35,666)    52,493     43,726
CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR................   222,750    170,257    126,531
                                                              --------   --------   --------
CASH AND CASH EQUIVALENTS, END OF YEAR......................  $187,084   $222,750   $170,257
                                                              ========   ========   ========
SUPPLEMENTAL CASH FLOW INFORMATION
  Income taxes paid.........................................  $ 20,146   $ 16,319   $ 14,833
  Interest paid.............................................  $ 12,350   $ 12,973   $ 11,799


  The accompanying notes are an integral part of these consolidated financial
                                  statements.

                                       F-56




                            THE MACMANUS GROUP, INC.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

  Nature of Operations

     The MacManus Group, Inc. (the "Company") is a worldwide holding company
comprised of operating entities which provide advertising, marketing and
communications services in every major world market. The business is conducted
through D'Arcy Masius Benton & Bowles Communications and N.W. Ayer & Partners
(two advertising agency networks), Medicus Group International, Inc. (medical
advertising network), Manning Selvage & Lee (public relations firm), MediaVest,
formerly known as TeleVest, (broadcast placement and programming firm) and other
wholly owned companies.

  Principles of Consolidation

     The consolidated financial statements include the accounts of the Company
and its subsidiaries. All significant intercompany balances and transactions
have been eliminated.

  Investments in Affiliates

     Investments in unconsolidated companies are accounted for by the equity
method. The equity method is used when the Company has an ownership interest of
greater than 20% and less than 50% and exercises significant influence over the
operating and financial policies of these investments.

  Comprehensive Income

     In 1998, the Company adopted Statement of Financial Accounting Standards
No. 130, "Reporting Comprehensive Income," issued by the Financial Accounting
Standards Board ("FASB") which establishes standards for reporting and
displaying comprehensive income and its components in a financial statement that
is displayed with the same prominence as other financial statements.

  Cash and Cash Equivalents

     Cash and cash equivalents consist of highly liquid instruments with
original maturities, when purchased, of three months or less.

  Production Expenditures Billable to Clients

     Production expenditures billable to clients consist of third party vendor
costs incurred in providing corporate communications services to clients.

  Revenue Recognition

     Revenues are principally derived from commissions for placement of
advertisements in various media and from fees for manpower and production of
advertisements. Revenue is realized when the service is performed, in accordance
with the terms of the contractual agreement, and collection is reasonably
assured.

  Financial Instruments

     The Company uses financial derivatives to manage its exposure to
fluctuations in foreign currency exchange rates and interest rates. The
instruments used are primarily foreign exchange contracts and cross currency
interest rate swaps.

     Foreign currency gains and losses on forward contracts designated as hedges
of existing foreign currency assets and liabilities are recognized in income
while foreign currency gains and losses on forward contracts designated as
hedges of net investments in foreign subsidiaries are recognized as a component
of stockholders'

                                       F-57

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

equity. Foreign currency gains and losses on contracts designated as hedges of
identifiable foreign currency firm commitments are not recognized until included
in the measurement of the related foreign currency transactions.

     Cross currency interest rate swaps are bifurcated at inception. Gains and
losses on the interest component of the swap are recognized as a yield
adjustment in the income statement. Gains and losses on the currency component
are recognized in other comprehensive income as these instruments are designated
and effective as a hedge of foreign currency denominated net assets of
subsidiaries.

     To qualify as a hedge, the item to be hedged must expose the Company to
price, interest rate or foreign currency exchange rate risk and the hedging
instrument must reduce that exposure in a highly correlated manner. Any
contracts held or issued that do not meet the requirements of a hedge are
recorded at fair value in the balance sheet and any changes in that fair value
recognized in income. If a contract designated as a hedge of price risk or
foreign currency exchange risk is terminated, the associated gain or loss is
deferred and recognized in income in the same manner as the hedged item. Also, a
contract designated as a hedge of an anticipated transaction that is no longer
likely to occur is recorded at fair value and the associated changes in fair
value recognized in income. The gain or loss associated with a terminated
interest rate swap that has been designated as a hedge of interest rate risk
will continue to be recognized in interest expense over the life of the
agreement.

  Property and Equipment

     Property and equipment is recorded at cost and is depreciated using the
straight-line method over the estimated useful lives of the related assets,
ranging from three to ten years. Leasehold improvements are amortized over the
shorter of the estimated useful lives or the related lease terms. Company policy
provides for capitalization of all major expenditures for renewal and
improvements, and for current charges to income for repairs and maintenance.

  Capitalized Software Costs

     Costs associated with the acquisition or development of software for
internal use are capitalized in accordance with the provisions of AICPA
Statement of Position 98-1, "Accounting for the Costs of Computer Software
Developed or Obtained for Internal Use," and amortized using the straight-line
method over the expected useful life of the software, which ranges from 5 to 7
years.

  Goodwill

     Goodwill represents the excess of purchase price over the fair value of net
assets of acquired companies. The Company amortizes goodwill on a straight-line
basis, over periods up to 40 years.

  Deferred Compensation

     The Company has certain compensation plans which enable eligible employees
to defer a portion of their compensation into future periods. Amounts related to
these compensation arrangements are charged to expense as the related services
are performed.

  Income Taxes

     Deferred tax liabilities and assets are recognized as the difference
between the financial statement and tax bases of assets and liabilities
multiplied by tax rates applicable to the year in which the differences are
expected to reverse.

                                       F-58

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

  Use of Estimates

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect certain reported amounts and disclosures. Actual results
could differ from those estimates.

  Foreign Currency Translation

     Assets and liabilities of the Company's foreign subsidiaries, other than
those located in highly inflationary countries, are translated at current
exchange rates, while income and expense are translated at average rates for the
period. For entities in highly inflationary countries, a combination of current
and historical rates is used to determine foreign currency gains and losses
resulting from financial statement translation. Translation gains and losses are
reported as a component of stockholders' equity except for those associated with
highly inflationary countries, which are reported directly in the accompanying
statements of operations. Foreign currency transaction gains and losses are
included in the determination of net income in the period incurred.

  Reclassifications

     Certain prior year amounts have been reclassified to conform to current
year presentation.

2.  NONRECURRING CHARGE

     In the fourth quarter of 1998, the Company recorded a nonrecurring charge
of $97.4 million. Of the nonrecurring charge, $78.4 million was noncash, and
represented a write-down due to the impairment of goodwill and other long-lived
assets based on management's beliefs that the carrying value of goodwill
relating to certain investments was no longer recoverable. $7.7 million of the
nonrecurring charge represented a write-off of accounts receivable and unbilled
inventory recognized in connection with the change in management at one of the
Company's project-based operating subsidiaries. The remaining $11.2 million of
the nonrecurring charge was comprised of other charges related to planned office
closures and contractual obligations from which the Company does not anticipate
the receipt of any future benefits.

     The write-down of goodwill was done in accordance with Statement of
Financial Accounting Standards No. 121, Accounting for the Impairment of
Long-Lived Assets and Long-Lived Assets to be Disposed of, ("SFAS No. 121"). In
accordance with SFAS No. 121, the carrying value of the impaired asset,
specifically the goodwill associated with each identified operating unit, was
determined to be in excess of its fair value. The fair value of the goodwill was
determined based on the undiscounted projected future cash flows of the
associated operating unit. The fair values estimated by the Company's management
were based on the trend in profitability of each of the operating units, changes
in client relationships, and trends in clients' spending patterns. The goodwill
impairment amount was determined as the difference between the discounted
projected future cash flows of the operating units and the carrying value of the
associated goodwill.

3.  ACQUISITIONS

     During each of the three years ended December 31, 1999, the Company
completed several unrelated acquisitions and increased its ownership in selected
foreign investments. The aggregate purchase price for all acquisitions
approximated $47.3 million, $10.9 million and $17.2 million for 1999, 1998 and
1997, respectively.

     The Company has accounted for these acquisitions by the purchase method
and, accordingly, the results of operations of the acquired companies have been
included in the consolidated statements of operations from the closing dates of
the acquisitions. The effect of these acquisitions is immaterial to the
consolidated financial position and results of operations of the Company.

                                       F-59

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     The Company is required to make contingent payments to former owners of
certain acquired companies based on the acquired companies' future profits, as
defined in the agreements. Such payments are recorded in accordance with
Accounting Principles Board Opinion No. 16, "Business Combinations". In 1999,
1998 and 1997, the Company recorded $10.7 million, $5.1 million and $4.0
million, respectively, as additional purchase price related to acquisitions.

4.  FOREIGN OPERATIONS

     The Company's foreign subsidiaries are primarily engaged in providing
advertising, marketing and communication services. Combined condensed financial
information for such subsidiaries is as follows (dollars in thousands):



                                                         1999       1998       1997
                                                       --------   --------   --------
                                                                    
Total assets.........................................  $494,190   $438,125   $410,522
Total liabilities....................................  $397,607   $360,687   $328,654
Commission and fee revenues..........................  $362,551   $348,599   $343,509


     Total net foreign currency transaction gains (losses) included in the
consolidated statements of operations were $.9 million, $.4 million and $(1.1)
million in 1999, 1998 and 1997, respectively.

5.  CONCENTRATION OF CREDIT RISK

     For the years ended December 31, 1999, 1998 and 1997, the Company's five
largest customers accounted for approximately 39%, 36% and 34.6%, respectively,
of total commission and fee revenues. The five largest accounts receivable
balances accounted for approximately 32%, 27% and 26.7%, respectively, of net
receivables as of December 31, 1999, 1998 and 1997. The Company's largest and
second largest customers accounted for approximately 17% and 11% of commission
and fee revenues, respectively, for the year ended December 31, 1999. The
largest customer accounted for approximately 15% of outstanding accounts
receivable as of December 31, 1999. The Company's largest and second largest
customers accounted for approximately 16% and 10% of commission and fee
revenues, respectively, for the year ended December 31, 1998. The largest
customer accounted for approximately 14% of outstanding accounts receivable as
of December 31, 1998. The Company's largest and second largest customers
accounted for approximately 14% and 10% of commission and fee revenues,
respectively, for the year ended December 31, 1997. The largest customer
accounted for approximately 13% of outstanding accounts receivable as of
December 31, 1997.

6.  SEGMENT REPORTING

     The Company has adopted SFAS No. 131, "Disclosures about Segments of an
Enterprise and Related Information." The Company's wholly-owned and
partially-owned businesses operate within the corporate communications services
operating segment. These businesses provide a variety of communications services
to clients through several worldwide, national and regional independent agency
brands. A summary of the

                                       F-60

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

Company's commission and fee revenues, and long-lived assets by geographic area
as of December 31, 1999 and 1998, and for the years then ended is as follows
(dollars in thousands):



                                 UNITED     UNITED    ALL OTHER    ASIA      LATIN
                                 STATES    KINGDOM     EUROPE     PACIFIC   AMERICA    OTHER     TOTAL
                                --------   --------   ---------   -------   -------   -------   --------
                                                                           
1999
Commission and Fees...........  $424,910   $101,110   $149,307    $48,745   $50,477   $12,912   $787,461
Long-lived Assets.............  $ 59,627   $  4,767   $  8,465    $ 3,539   $ 2,177   $ 2,042   $ 80,617
1998
Commission and Fees...........  $381,676   $ 95,185   $150,049    $44,269   $48,382   $10,714   $730,275
Long-lived Assets.............  $ 49,270   $  6,395   $  9,472    $ 2,624   $ 2,305   $ 1,871   $ 71,937
1997
Commission and Fees...........  $387,946   $ 98,475   $147,525    $43,770   $43,079   $10,660   $731,455
Long-Lived Assets.............  $ 40,241   $  7,620   $  8,663    $ 2,726   $ 1,646   $ 2,016   $ 62,912


7.  PROPERTY AND EQUIPMENT

     Property and equipment and the related accumulated depreciation and
amortization as of December 31, 1999 and 1998 are summarized as follows (dollars
in thousands):



                                                                1999       1998
                                                              ---------   -------
                                                                    
Furniture and fixtures......................................  $  39,101   $36,984
Equipment...................................................     35,513    33,323
Vehicles....................................................      3,076     3,000
Leases......................................................      2,736     1,115
Leasehold improvements......................................     69,416    65,850
Software....................................................     33,798    22,491
                                                              ---------   -------
  Total cost................................................    183,640   162,763
Accumulated depreciation and amortization...................   (103,023)  (90,826)
                                                              ---------   -------
  Property and equipment, net...............................  $  80,617   $71,937
                                                              =========   =======


8.  INCOME TAXES

     Income/(loss) before provision for income taxes and the provision for
income taxes for the years ended December 31, 1999, 1998 and 1997 consisted of
the amounts shown below (dollars in thousands):



                                                          1999       1998      1997
                                                         -------   --------   -------
                                                                     
Income/(loss) before provision for income taxes:
  Domestic.............................................  $23,349   $(39,718)  $17,172
  Foreign..............................................   39,321    (10,827)   24,883
                                                         -------   --------   -------
     Total.............................................  $62,670   $(50,545)  $42,055
                                                         =======   ========   =======


                                       F-61

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)



                                                           1999      1998      1997
                                                          -------   -------   -------
                                                                     
Provision for income taxes:
Current:
  Federal...............................................  $10,693   $ 4,920   $ 6,329
  State and local.......................................    1,043     1,986     1,326
  Foreign...............................................   16,564    12,638    12,553
                                                          -------   -------   -------
                                                           28,300    19,544    20,208
                                                          -------   -------   -------
Deferred:
  Federal, state and local..............................   (3,169)   (6,082)   (2,847)
  Foreign...............................................      641    (3,202)      774
                                                          -------   -------   -------
                                                           (2,528)   (9,284)   (2,073)
                                                          -------   -------   -------
                                                          $25,772   $10,260   $18,135
                                                          =======   =======   =======


     The Company's effective income tax rate for the years ended December 31,
1999, 1998 and 1997 varied from the statutory federal income tax rate as a
result of the following factors:



                                                              1999   1998    1997
                                                              ----   -----   ----
                                                                    
Statutory federal income tax rate...........................  35.0%  35.0%   35.0%
State and local taxes on income, net of federal income tax
  benefit...................................................   1.1     2.5    2.0
Foreign subsidiaries' tax rate differentials................   5.1     1.6    5.4
Foreign losses not benefited................................   1.3     4.5    1.8
Nonrecurring charge.........................................    --   (61.5)    --
Other.......................................................  (1.4)   (2.4)  (1.1)
                                                              ----   -----   ----
Effective rate..............................................  41.1%  (20.3)% 43.1%
                                                              ====   =====   ====


     Deferred income taxes are provided for the temporary difference between the
financial reporting bases and tax bases of the Company's assets and liabilities.
Deferred tax benefits result primarily from recording certain expenses in the
financial statements which are not currently deductible for tax purposes.
Deferred tax liabilities result from expenses which are currently deductible for
tax purposes but have not yet been expensed in the financial statements.

     The Company has recorded deferred tax benefits as of December 31, 1999 and
1998 of $42.1 million and $36.3 million, respectively, which are net of
valuation allowances of $12.7 million and $14.6 million, respectively. The
deferred tax assets relate principally to deferred compensation and deferred
rent expense. Also, deferred tax assets were recorded for foreign net operating
loss carryforwards, which were predominantly offset by valuation allowances due
to the uncertainty of realizing the future tax benefits. In 1999, the valuation
allowance decreased by $1.9 million due principally to the decrease of certain
net operating losses.

     The Company has recorded deferred tax liabilities as of December 31, 1999
and 1998 of $.4 million and $.8 million, respectively.

                                       F-62

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     Deferred tax benefits as of December 31, 1999 and 1998 consisted of the
amounts shown below (dollars in millions):



                                                               1999     1998
                                                              ------   ------
                                                                 
Compensation................................................  $ 21.5   $ 19.3
Rent........................................................    10.5     10.7
Tax Loss Carryovers.........................................    10.6     13.0
Other.......................................................    12.2      7.9
                                                              ------   ------
  Sub-Total.................................................    54.8     50.9
Less: Valuation Allowance...................................   (12.7)   (14.6)
                                                              ------   ------
  Total.....................................................  $ 42.1   $ 36.3
                                                              ======   ======


     Net current deferred tax benefits as of December 31, 1999 and 1998 were
$11.8 million and $2.1 million, respectively. Net non-current deferred tax
benefits as of December 31, 1999 and 1998 were $30.3 million and $34.2 million,
respectively. The Company has concluded that it is probable that it will be able
to realize these net deferred tax benefits in future periods.

     At December 31, 1999, there were net operating loss carryforwards of $27.2
million with various expiration periods.

     The Company has not accrued U.S. Federal income taxes on cumulative
undistributed earnings of foreign subsidiaries of approximately $48.7 million as
of December 31, 1999. It is the Company's intention to reinvest undistributed
earnings of its foreign subsidiaries and thereby indefinitely postpone their
remittance. The Company anticipates that there would be no material foreign
withholding taxes or United States income taxes which would become payable if
undistributed earnings of foreign subsidiaries were paid as dividends.

9. SHORT-TERM BORROWINGS AND LINES OF CREDIT

     Bank loans of $42.4 million and $33.9 million at December 31, 1999 and
1998, respectively, are primarily attributed to unsecured overdrafts of the
international subsidiaries used for local working capital purposes. The weighted
average interest rate on outstanding debt at December 31, 1999 and 1998 was
5.61% and 4.84%, respectively.

     At December 31, 1999 and 1998 the Company had unsecured lines of credit of
$142.3 million and $138.0 million, respectively, of which $99.9 million and
$104.1 million were unused. In 1996, the Company put in place a $120.0 million
revolving Multi-currency Credit Agreement (the "Credit Facility"). At December
31, 1999 this Credit Facility was still in place and was due to expire December
3, 2000. In addition, the Company maintains uncommitted lines of credit for its
international subsidiaries local working capital needs. Drawings under such
local credit lines held with syndicate banks reduce availability under the
Credit Facility.

     The Credit Facility contains restrictive covenants that require, among
other things, the maintenance of minimum working capital and consolidated net
worth as well as certain defined ratios. At December 31, 1999, the Company was
in compliance with all of the covenants.

     In January 2000, the Credit Facility was restructured as the revolving
tranche of a $630.0 million Amended and Restated Credit Agreement (the "Restated
Credit Agreement"). The Restated Credit Agreement includes a $120.0 million
revolving credit facility principally comprised of a $100.2 million swing line
to provide overnight borrowing capabilities and is committed through January
2003. In addition, the Restated Credit Agreement contained a $175.0 million
Short-term Working Capital Facility which expired on

                                       F-63

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

April 30, 2000, and a $335.0 million Term Loan with required repayments of $50.0
million in January 2001 and January 2002 and a $235.0 million repayment in
January 2003.

10. LONG-TERM DEBT

     Long-term debt consists of the following at December 31, 1999 and 1998
(dollars in thousands):



                                                                1999       1998
                                                              --------   --------
                                                                   
Notes payable to insurance companies (7.02%), payable in
  annual installments commencing in 2001 through 2007.......  $ 50,000   $ 50,000
Notes payable to insurance companies (6.95%), payable in
  annual installments through 2003..........................    13,600     15,300
Notes payable to insurance companies (6.57%), payable in
  annual installments through 2002..........................    12,000     16,000
Notes payable to insurance companies (7.98%), payable in
  annual installments through 2001..........................    11,000     16,000
Notes payable to insurance company (10.43%), payable in
  semiannual installments through 2000......................        --      2,307
Notes payable to financing company (3.9%), payable in
  monthly installments through 1999.........................        --      1,043
Notes payable to banks by foreign subsidiary (3.88% to
  3.89%), payable in 2000...................................        --     19,643
Notes payable to banks by foreign subsidiaries at applicable
  banks' base lending rates (4.73% to 24.00% and 4.20% to
  27.60% at December 31, 1999 and 1998, respectively),
  payable in varying installments through 2003..............     1,430      2,554
Notes payable relating to stock redemptions, variable
  interest (5.74% and 8.00% at December 31, 1999 and 5.17%
  and 8.00% at December 31, 1998, respectively), generally
  payable over four years...................................     8,104     19,214
                                                              --------   --------
                                                                96,134    142,061
Less, current portion.......................................   (91,021)   (23,542)
                                                              --------   --------
  Long-term debt............................................  $  5,113   $118,519
                                                              ========   ========


     At December 31, 1999, maturities of long-term debt are $91.0 million, $2.4
million, $1.7 million, and $1.0 million from 2000 to 2003, respectively.

     The long-term notes contain restrictive covenants which require, among
other things, the maintenance of minimum working capital and consolidated net
worth, as well as certain defined ratios. At December 31, 1999, the Company was
in compliance with all of the covenants.

     When the Restated Credit Agreement was put in place in January 2000, the
entire outstanding balance of long-term notes was repaid out of existing
operating cash. The total payment to the noteholders was $89.0 million which
included a make-whole of $.1 million and accrued interest payable of $2.3
million. The repayment of this debt enabled the Company to negotiate an updated
covenant package in the Restated Credit Agreement.

                                       F-64

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

11.  FAIR VALUE OF FINANCIAL INSTRUMENTS

     The following table presents the carrying amounts and estimated fair values
of the Company's financial instruments as of December 31, 1999 and 1998 (dollars
in thousands):



                                                     1999                    1998
                                             ---------------------   ---------------------
                                             CARRYING                CARRYING
                                              AMOUNT    FAIR VALUE    AMOUNT    FAIR VALUE
                                             --------   ----------   --------   ----------
                                                                    
Cash and cash equivalents..................  $187,084    $187,084    $222,750    $222,750
Short-term borrowings......................  $ 42,372    $ 42,372    $ 33,870    $ 33,870
Long-term debt.............................  $ 96,134    $ 96,585    $142,061    $149,326
Financial commitments
  Cross currency interest rate swaps.......        --    $    520          --          --
  Foreign exchange contracts...............        --    $   (493)         --    $    129


     The following methods and assumptions were used to estimate the fair value
of each class of financial instruments for which it is practicable to estimate
that value:

  CASH AND CASH EQUIVALENTS:

     The fair value of cash and cash equivalents approximated carrying value due
to the short-term maturity of these instruments.

  SHORT-TERM BORROWINGS:

     The fair value of short-term borrowings approximated carrying value due to
the short-term maturity of these instruments.

  LONG-TERM DEBT:

     Fair values for long-term debt were determined based on currently available
treasury rates with similar terms and remaining maturities.

  FINANCIAL COMMITMENTS:

     The estimated fair values of derivative positions represent the net amount
required to terminate the position, taking into consideration market rates and
counterparty credit risk.

12.  FINANCIAL INSTRUMENTS AND MARKET RISK

     The Company utilizes derivative financial instruments predominantly to
reduce certain market risks, including the impact of currency rate and interest
rate changes. Derivative activities are limited in volume and confined to risk
management activities. Senior management of the Company actively participates in
the quantification, monitoring, and control of all significant risks.

     At December 31, 1999, the Company had Euro 20.0 million notional principal
amount of cross currency swaps. The swaps convert a portion of the Company's
fixed rate US$ denominated debt into floating rate Euro denominated debt. These
swaps were terminated in January 2000 in conjunction with the repayment of the
long-term notes. There was a gain of $.9 million recognized at termination.

     As of December 31, 1998, the Company had an open forward foreign currency
contract for approximately $11.8 million of a speculative nature.

                                       F-65

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

     The Company enters into forward foreign exchange contracts primarily to
hedge intercompany payables and receivables. The forward contract terms are
typically 3 months or less and structured to facilitate the payment of the
intercompany obligation with the resulting gain or loss included in the basis of
the transaction upon settlement. When the underlying intercompany obligation is
long-term in nature a 1-year forward contract is entered into and revalued on a
quarterly mark-to-market basis.

     Counterparty risk is managed by entering into arrangements of this nature
with well-known banks which are known to have credit ratings equal to or better
than that of the Company.

13.  CAPITAL STOCK

     Holders of the $8 preferred stock are entitled to receive noncumulative
cash dividends up to a maximum of 9.5% of stated value. The holders of $8
preferred stock are not entitled to voting rights. In the event of the Company's
liquidation, the holders of the $8 preferred stock, Class A (Series A and B)
common stock and Class C common stock are entitled to receive all of the
remaining assets of the Company, based on the proportion that the sum of the
book value of their shares bears to the sum of the aggregate book value of all
outstanding shares of these three classes of stock. In conjunction with the
merger transaction (see note 17), all of the preferred stock was redeemed in
January 2000.

     When a shareholder/employee ceases full-time employment with the Company,
the common shares are redeemed at the original purchase price plus the
employee's share of accumulated retained earnings during the holding period,
payable over a period of up to five years at the option of the Company.
Redemption amounts relating to the common shares are included in "Mandatorily
redeemable stock" in the accompanying balance sheets.

14.  COMMITMENTS AND CONTINGENCIES

     The Company and its subsidiaries are obligated under a number of lease
agreements for office space. Generally, the leases require the payment of base
rents plus escalations for increases in building operating costs and real estate
taxes. Rent expense under these leases amounted to $49.5 million and $48.5
million in 1999 and 1998, respectively. In addition, the Company is obligated
under operating lease agreements, principally for equipment. Expense under these
leases amounted to $23.3 million and $22.8 million in 1999 and 1998,
respectively. Minimum lease payments under all noncancelable operating leases as
of December 31, 1999 are as follows (dollars in thousands):



YEAR                                                           AMOUNT
----                                                          --------
                                                           
2000........................................................  $ 53,183
2001........................................................    47,098
2002........................................................    41,473
2003........................................................    35,523
2004........................................................    32,310
Thereafter..................................................   134,193
                                                              --------
                                                              $343,780
                                                              ========


     The Company is party to certain legal proceedings incidental to its
business. While it is not feasible to predict or determine the final outcome of
these proceedings, management does not believe that the outcome will have a
material effect on the Company's consolidated financial position, results of
operations, or cash flows.

                                       F-66

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

15.  EMPLOYEE BENEFIT PLANS

  US Pension Plans

     The Company sponsors a funded defined benefit pension plan (the "Plan") in
the United States, which covers substantially all of its full-time employees.
The Company makes annual contributions to the Plan in accordance with amounts
actuarially determined by an independent consulting actuary. Plan assets consist
primarily of investments in equity securities, bonds and equity mutual funds.

     The Company also has unfunded, nonqualified domestic pension plans to
provide benefits in excess of Internal Revenue Code limitations and to provide
US equivalent benefits for domestic employees on temporary overseas assignments.

  US Postretirement Benefits

     The Company provides postretirement medical and life insurance benefits for
substantially all domestic employees who are at least 55 years of age and have
at least 15 years of service who were hired before various specified dates. The
Company contributes a fixed amount based on the age of the retiree and the
service at retirement. Since employer contributions are fixed, the aging and
health care cost trend rates are not applicable.

     The significant components of the above mentioned plans as of and for the
years ended December 31, 1999 and 1998 are summarized as follows (dollars in
thousands):



                                                                                        SUPPLEMENTAL
                                           PENSION PLAN      POSTRETIREMENT PLANS       PENSION PLANS
                                        ------------------   ---------------------   -------------------
                                          1999      1998       1999        1998        1999       1998
                                        --------   -------   ---------   ---------   --------   --------
                                                                              
CHANGE IN BENEFIT OBLIGATION:
Benefit obligation at beginning of
  year................................  $ 55,225   $49,271    $ 5,656     $ 6,417    $ 23,029   $ 22,677
  Service cost........................     6,273     6,110         70          88         456        514
  Interest cost.......................     4,244     3,627        398         418       1,791      1,666
  Actuarial loss/(gain)...............     3,583    (1,423)      (149)        (33)      1,265       (541)
  Other...............................        --        --         --        (742)         37         11
  Net benefits paid...................    (2,667)   (2,360)      (487)       (492)     (1,377)    (1,298)
                                        --------   -------    -------     -------    --------   --------
Benefit obligation at end of year.....  $ 66,658   $55,225    $ 5,488     $ 5,656    $ 25,201   $ 23,029
                                        --------   -------    -------     -------    --------   --------
CHANGE IN PLAN ASSETS:
Fair value of plan assets at beginning
  of year.............................  $ 68,721   $57,581         --          --          --         --
  Actual return on plan assets........    17,668     8,951         --          --          --         --
  Employer contribution...............     1,756     4,549        487         492          --         --
  Net benefits paid...................    (2,667)   (2,360)      (487)       (492)         --         --
                                        --------   -------    -------     -------    --------   --------
Fair value of plan assets at end of
  year................................  $ 85,478   $68,721         --          --          --         --
                                        --------   -------    -------     -------    --------   --------
Fair value of plan assets greater
  (less) than benefit obligation......  $ 18,820   $13,496    $(5,488)    $(5,656)   $(25,201)  $(23,029)
Unrecognized actuarial (gain)/loss....   (12,871)   (4,914)      (861)       (754)        390       (875)
Unrecognized prior service costs......      (852)   (1,075)      (608)       (675)      1,186      1,341
Unrecognized transition obligation....        --        --      4,129       4,447         (12)       (14)
                                        --------   -------    -------     -------    --------   --------
Net amount recognized.................  $  5,097   $ 7,507    $(2,828)    $(2,638)   $(23,637)  $(22,577)
                                        --------   -------    -------     -------    --------   --------


                                       F-67

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)



                                                                                        SUPPLEMENTAL
                                           PENSION PLAN      POSTRETIREMENT PLANS       PENSION PLANS
                                        ------------------   ---------------------   -------------------
                                          1999      1998       1999        1998        1999       1998
                                        --------   -------   ---------   ---------   --------   --------
                                                                              
Additional minimum liability..........                                                 (1,788)    (1,756)
Accumulated other comprehensive
  income..............................                                                   (449)        --
                                                                                     --------   --------
                                                                                     $(25,874)  $(24,333)
                                                                                     ========   ========


     In accordance with FASB Statement No. 87, the Company has recorded the
additional minimum liability for underfunded plans of $2.2 million and $1.8
million, respectively, at December 31, 1999 and 1998, representing the excess of
unfunded accumulated benefit obligation over previously recorded pension cost
liabilities. A corresponding amount has been recognized as an intangible asset
except to the extent that these additional liabilities exceed related
unrecognized prior service cost and net transition obligation, in which case the
increase in liabilities is recognized in other comprehensive income.

     The components of net periodic pension benefit cost and the
weighted-average assumptions are as follows (dollars in thousands):



                                                                      POSTRETIREMENT           SUPPLEMENTAL
                                             PENSION PLAN                 PLANS               PENSION PLANS
                                      ---------------------------   ------------------   ------------------------
                                       1999      1998      1997     1999   1998   1997    1999     1998     1997
                                      -------   -------   -------   ----   ----   ----   ------   ------   ------
                                                                                
COMPONENTS OF NET PERIODIC PENSION
  BENEFIT COST
Service Cost........................  $ 6,273   $ 6,110   $ 5,442   $ 70   $ 88   $126   $  455   $  514   $  600
Interest cost.......................    4,244     3,627     3,185    398    418    476    1,791    1,666    1,638
Expected return on assets...........   (6,128)   (5,202)   (4,275)    --     --     --       --       --       --
Amortization of:
  Transition obligation/(asset).....       --        --        --    318    318    318       (2)      (2)      (2)
  Prior service cost................     (222)     (222)     (200)   (67)   (67)    --      191      188      186
  Net amortization of unrecognized
    gain............................       --        --        --    (42)   (17)   (23)      --      (16)     (40)
                                      -------   -------   -------   ----   ----   ----   ------   ------   ------
Net periodic benefit cost...........  $ 4,167   $ 4,313   $ 4,152   $677   $740   $897   $2,435   $2,350   $2,382
                                      =======   =======   =======   ====   ====   ====   ======   ======   ======
WEIGHTED-AVERAGE ASSUMPTIONS
Discount rate.......................     7.50%     7.75%     7.75%  7.50%  7.75%  8.00%    7.50%    7.75%    7.50%
Expected return on assets...........     9.00%     9.00%     9.00%   N/A    N/A    N/A      N/A      N/A      N/A
Rate of compensation increase.......     6.00%     6.00%     6.00%   N/A    N/A    N/A      N/A      N/A      N/A


  US 401K Plan

     The Company sponsors a 401K plan which allows participants to make
voluntary pre-tax contributions, via payroll deductions, of between 1% and 15%
of total compensation subject to IRS limitations. The Company matches 50% of
each participant's contributions, up to 6% of compensation and up to a maximum
annual contribution of $1,800 per employee. All domestic employees who are at
least 21 years of age and have completed at least one year of service are
eligible to participate in this plan. Participants who have completed five years
of service are 100% vested in Company contributions. The expense for this plan
was $1.9 million, $1.6 million and $1.1 million for the years ended December 31,
1999, 1998 and 1997, respectively.

  Foreign Retirement Plans

     Certain of the Company's foreign subsidiaries have adopted retirement
plans, the provisions of which vary to reflect practices under local laws and
customs. It is the practice of these subsidiaries to generally fund

                                       F-68

                            THE MACMANUS GROUP, INC.

           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)

pension costs accrued. Total pension expense for the Company's foreign
subsidiaries was $9.1 million, $7.1 million and $7.0 million for the years ended
December 31, 1999, 1998 and 1997, respectively.

  Deferred Compensation Plans

     In the US the Company has several deferred compensation arrangements, which
enable eligible employees to defer a portion of their compensation into future
periods. The Company accrues for the deferred compensation and interest thereon
as the related services are performed. The amounts accrued under these plans
were $22.2 million and $25.5 million as of December 31, 1999 and 1998,
respectively. The expense for the years ended December 31, 1999, 1998 and 1997
was $2.1 million, $7.2 million and $1.8 million, respectively.

  Defined Contribution Plan for Former Shareholders

     The Company has a nonqualified defined contribution benefit plan for
employees who were shareholders of D'Arcy Masius MacManus and Benton & Bowles
who did not become shareholders of the combined Company in 1985. The Board
declares an amount each year that is accrued by the Company and credited to each
employee's account along with interest earned on unpaid balances. The liability
at December 31, 1999 and 1998 was $4.3 million and $3.5 million, respectively.
Expense for the years ended December 31, 1999, 1998 and 1997 was $1.9 million,
$.8 million and $.6 million, respectively.

16.  ADOPTION OF NEW ACCOUNTING PRONOUNCEMENTS

     In June 1998, the FASB issued SFAS No. 133, "Accounting for Derivative
Instruments and Hedging Activities," which establishes accounting and reporting
standards of derivative instruments, including certain derivative instruments
embedded in other contracts, and for hedging activities.

     In July 1999, the FASB approved SFAS No. 137, "Accounting for Derivative
Instruments and Hedging Activities -- Deferral of the Effective Date of FASB
Statement No. 133 -- an Amendment of FASB Statement No. 133," effective for all
fiscal quarters of all fiscal years beginning after June 15, 2000. The Company
does not expect the adoption of this standard to have a material effect on the
Company's consolidated financial position, results of operations or cash flows.

17.  SUBSEQUENT EVENT

     On January 31, 2000, the Company's shareholders approved a merger between
the Company and The Leo Group, Inc. to form a new entity called Bcom3 Group,
Inc. ("Bcom3"). Immediately prior to the merger, the Company redeemed all of its
preferred shares and a portion of its common shares. Also immediately prior to
the merger, the Company's Multi-currency Credit Agreement was restructured as
the revolving tranche of a $630.0 million Amended and Restated Credit Agreement.
The Amended and Restated Credit Agreement replaced the Multi-currency Credit
Agreement, financed the MacManus Shareholder Redemption plan and will provide
temporary liquidity reserves during the transition phase of the merger. On March
14, 2000, Dentsu Inc. made an investment in Bcom3 for $493.2 million, the
proceeds of which will be used to fund the general working capital needs of
Bcom3.

                                       F-69


                                                                     SCHEDULE II

                       BCOM3 GROUP, INC. AND SUBSIDIARIES
                       VALUATION AND QUALIFYING ACCOUNTS
                             (DOLLARS IN THOUSANDS)



                                                       ADDITIONS           DEDUCTIONS
                                               -------------------------   ----------
                                                                            ACCOUNTS     CURRENCY
                                   BALANCE                    CHARGED TO    WRITTEN     TRANSLATION     BALANCE
                                  JANUARY 1,   ACQUISITIONS    EXPENSES    OFF/OTHER    ADJUSTMENT    DECEMBER 31,
                                  ----------   ------------   ----------   ----------   -----------   ------------
                                                                                    
YEAR ENDED DECEMBER 31, 2001:
Trade receivables -- allowance
  for doubtful accounts.........   $41,541      $   4,206      $11,697      $(17,724)      $(665)       $39,055
Long-term
  receivables -- allowance for
  doubtful accounts.............   $   264      $      --      $ 1,901      $     --       $   3        $ 2,168
YEAR ENDED DECEMBER 31, 2000:
Trade receivables -- allowance
  for doubtful accounts.........   $ 8,778      $20,507(1)     $16,219      $ (3,936)      $ (27)       $41,541
Long-term
  receivables -- allowance for
  doubtful accounts.............   $    --      $     264      $    --      $     --       $  --        $   264
YEAR ENDED DECEMBER 31, 1999:
Trade receivables -- allowance
  for doubtful accounts.........   $ 6,200      $      --      $ 3,353      $   (735)      $ (40)       $ 8,778


---------------

(1) Acquisition of The MacManus Group

                                       S-1


                                                                         ANNEX A

                          AGREEMENT AND PLAN OF MERGER

                                     AMONG

                             PUBLICIS GROUPE S.A.,

                           PHILADELPHIA MERGER CORP.,

                            PHILADELPHIA MERGER LLC

                                      AND

                               BCOM3 GROUP, INC.

                           DATED AS OF MARCH 7, 2002


                               TABLE OF CONTENTS



                                                                            PAGE
                                                                            ----
                                                                      
                                   ARTICLE I

                                   THE MERGER

SECTION 1.01  The Merger..................................................   A-1
SECTION 1.02  Effective Time; Closing.....................................   A-2
SECTION 1.03  Effect of the Merger........................................   A-2
SECTION 1.04  Certificate of Incorporation; By-Laws.......................   A-2
SECTION 1.05  Directors and Officers......................................   A-2

                                   ARTICLE II


                            CONVERSION OF SECURITIES

SECTION 2.01  Conversion of Securities....................................   A-2
SECTION 2.02  Sale of Debt Portion of Parent OBSAs........................   A-3
SECTION 2.03  Separation of Legal Title and Usufruct in Certain Shares....   A-4
SECTION 2.04  Dissolution of Voting Trust.................................   A-5
SECTION 2.05  Exchange of Shares..........................................   A-5
SECTION 2.06  Stock Transfer Books........................................   A-7
SECTION 2.07  Adjustments.................................................   A-7
SECTION 2.08  Company Stock Options.......................................   A-7
SECTION 2.09  Parent ORAs and Parent OBSAs................................   A-8
SECTION 2.10  Dissolution of Voting Trust.................................   A-8

                                  ARTICLE III

                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY

SECTION 3.01  Organization and Qualification; Subsidiaries................   A-8
SECTION 3.02  Capitalization..............................................   A-9
SECTION 3.03  Authority Relative to This Agreement........................   A-9
SECTION 3.04  No Conflict; Required Filings and Consents..................  A-10
SECTION 3.05  Compliance with Laws........................................  A-10
SECTION 3.06  SEC Filings; Financial Statements...........................  A-11
SECTION 3.07  Absence of Certain Changes or Events........................  A-11
SECTION 3.08  Absence of Litigation.......................................  A-11
SECTION 3.09  Employee Benefit Plans; Labor Matters.......................  A-12
SECTION 3.10  Contracts...................................................  A-14
SECTION 3.11  Trademarks, Patents and Copyrights..........................  A-14
SECTION 3.12  Client Relations; Media Buying..............................  A-14
SECTION 3.13  Key Managers................................................  A-15
SECTION 3.14  Taxes.......................................................  A-15
SECTION 3.15  Vote Required...............................................  A-16
SECTION 3.16  Accounting and Reorganization Matters.......................  A-16
SECTION 3.17  Opinion of Financial Advisor................................  A-16
SECTION 3.18  Brokers.....................................................  A-16


                                       A-i




                                                                            PAGE
                                                                            ----
                                                                      
                                   ARTICLE IV

            REPRESENTATIONS AND WARRANTIES OF PARENT AND MERGER SUB

SECTION 4.01  Organization and Qualification; Subsidiaries................  A-16
SECTION 4.02  Capitalization..............................................  A-17
SECTION 4.03  Authority Relative to this Agreement........................  A-17
SECTION 4.04  No Conflict; Required Filings and Consents..................  A-18
SECTION 4.05  Compliance with Laws........................................  A-18
SECTION 4.06  Parent Reports; Financial Statements........................  A-19
SECTION 4.07  Absence of Certain Changes or Events........................  A-19
SECTION 4.08  Absence of Litigation.......................................  A-19
SECTION 4.09  Contracts...................................................  A-20
SECTION 4.10  Trademarks, Patents and Copyrights..........................  A-20
SECTION 4.11  Client Relations; Media Buying..............................  A-20
SECTION 4.12  Key Managers................................................  A-20
SECTION 4.13  Taxes.......................................................  A-20
SECTION 4.14  Employee Benefits Plans; Labor Matters......................  A-20
SECTION 4.15  Vote Required...............................................  A-21
SECTION 4.16  Operations of Merger Sub and Parent LLC.....................  A-21
SECTION 4.17  Reorganization Matters......................................  A-22
SECTION 4.18  Brokers.....................................................  A-22

                                   ARTICLE V

                     CONDUCT OF BUSINESS PENDING THE MERGER

SECTION 5.01  Conduct of Business by the Company Pending the Merger.......  A-22
SECTION 5.02  Conduct of Business by Parent Pending the Merger............  A-23
SECTION 5.03  Notification of Certain Matters.............................  A-25

                                   ARTICLE VI

                             ADDITIONAL AGREEMENTS

SECTION 6.01  Registration Statement; Proxy Statements....................  A-25
SECTION 6.02  Shareholders' Meetings......................................  A-27
SECTION 6.03  Access to Information; Confidentiality......................  A-28
SECTION 6.04  No Solicitation of Transactions.............................  A-28
SECTION 6.05  Directors' and Officers' Indemnification and Insurance......  A-29
SECTION 6.06  Obligations of Merger Sub...................................  A-30
SECTION 6.07  Company Affiliates..........................................  A-30
SECTION 6.08  Further Action; Consents; Filings...........................  A-30
SECTION 6.09  Plan of Reorganization; Tax Treatment.......................  A-31
SECTION 6.10  Public Announcements........................................  A-31
SECTION 6.11  Euronext Listing............................................  A-31
SECTION 6.12  Parent Governance...........................................  A-32
SECTION 6.13  Nominee Agreement...........................................  A-32
SECTION 6.14  Issuance of Securities to Parent LLC........................  A-32
SECTION 6.15  Employee Benefits Matters...................................  A-32


                                       A-ii




                                                                            PAGE
                                                                            ----
                                                                      
SECTION 6.16  Appointment of Custodian....................................  A-33
SECTION 6.17  Further Assurances..........................................  A-33
SECTION 6.18  Adjustments.................................................  A-33
SECTION 6.19  Reporting Requirements......................................  A-33

                                  ARTICLE VII

                            CONDITIONS TO THE MERGER

SECTION 7.01  Conditions to the Obligations of Each Party.................  A-33
SECTION 7.02  Conditions to the Obligations of Parent and Merger Sub......  A-34
SECTION 7.03  Conditions to the Obligations of the Company................  A-35

                                  ARTICLE VIII

                       TERMINATION, AMENDMENT AND WAIVER

SECTION 8.01  Termination.................................................  A-35
SECTION 8.02  Effect of Termination.......................................  A-36
SECTION 8.03  Amendment...................................................  A-37
SECTION 8.04  Waiver......................................................  A-37
SECTION 8.05  Expenses....................................................  A-37

                                   ARTICLE IX

                               GENERAL PROVISIONS

SECTION 9.01  Non-Survival of Representations, Warranties and
                Agreements................................................  A-38
SECTION 9.02  Notices.....................................................  A-38
SECTION 9.03  Certain Definitions.........................................  A-39
SECTION 9.04  Severability................................................  A-39
SECTION 9.05  Assignment; Binding Effect; Benefit.........................  A-40
SECTION 9.06  Incorporation of Exhibits...................................  A-40
SECTION 9.07  Specific Performance........................................  A-40
SECTION 9.08  Governing Law; Forum........................................  A-40
SECTION 9.09  WAIVER OF JURY TRIAL........................................  A-40
SECTION 9.10  Headings....................................................  A-40
SECTION 9.11  Counterparts................................................  A-40
SECTION 9.12  Entire Agreement............................................  A-40



          
EXHIBITS

Exhibit A    Bcom3 Group Merger Agreement
Exhibit B    Terms of Transfer Restrictions on Class A Consideration
Exhibit C-1  Parent ORA Issuance Contract (in French)
Exhibit C-2  Term Sheet (in English)
Exhibit D-1  Parent OBSA Issuance Contract (in French)
Exhibit D-2  Term Sheet (in English)
Exhibit E    Parent Tax Matters Certificate
Exhibit F    Company Tax Matters Certificate


                                      A-iii


                           GLOSSARY OF DEFINED TERMS



                                                              LOCATION OF
DEFINED TERMS                                                 DEFINITION
-------------                                                 -----------
                                                           
affiliate...................................................  9.03(a)
Agencies....................................................  4.06(a)
Agreement...................................................  Preamble
beneficial owner............................................  6.04(c)
Blue Sky Laws...............................................  3.04(b)
Bcom3 Merger................................................  Recitals
Bcom3 Merger Agreement......................................  Recitals
Bcom3 Merger Sub............................................  Recitals
business day................................................  9.03(b)
Cash Payment................................................  2.08(a)
Certificate of Merger.......................................  1.02(a)
Change in Control Agreements................................  5.01(a)(ii)
Class A Common Stock........................................  2.01(a)(i)
Class A Consideration.......................................  2.01(a)(i)
Class A Exchange Fund.......................................  2.05(a)(i)
Class B Common Stock........................................  2.01(a)(ii)
Class B Consideration.......................................  2.01(a)(ii)
Class B Exchange Fund.......................................  2.05(a)(ii)
Closing.....................................................  1.02(b)
Closing Date................................................  1.02(b)
COB.........................................................  4.04(b)
Code........................................................  Recitals
Company.....................................................  Preamble
Company Benefit Plans.......................................  3.09(a)
Company Common Stock........................................  2.01(a)(ii)
Company Disclosure Schedule.................................  Article III
Company Foreign Benefit Plan................................  3.09(i)
Company Material Adverse Effect.............................  3.01
Company Proxy Statement.....................................  6.01(a)
Company SEC Reports.........................................  3.06(a)
Company Stock Option Plans..................................  2.08(a)
Company Stock Options.......................................  2.08(a)
Company Stockholders' Meeting...............................  6.01(a)
Company Subsidiaries........................................  3.01
Company Subsidiary..........................................  3.01
Company 2001 Financial Statements...........................  3.06(c)
Competing Transaction.......................................  6.04(c)
Confidentiality Agreements..................................  6.03(b)
control.....................................................  9.03(c)
controlled by...............................................  9.03(c)


                                       A-iv




                                                              LOCATION OF
DEFINED TERMS                                                 DEFINITION
-------------                                                 -----------
                                                           
Dentsu......................................................  Recitals
DGCL........................................................  Recitals
Dissenting Shares...........................................  2.05(i)
EC..........................................................  3.04(b)
Effective Time..............................................  1.02(a)
ERISA.......................................................  3.09(a)
Euronext....................................................  2.05(e)(ii)
Excess Shares...............................................  2.05(e)(ii)
Exchange Act................................................  3.04(b)
Exchange Agent..............................................  2.05(a)
Exchange Funds..............................................  2.05(a)(ii)
Expenses....................................................  8.05(a)
FTC.........................................................  6.08(b)
GAAP........................................................  3.06(b)
Governmental Entity.........................................  3.04(b)
HSR Act.....................................................  3.04(b)
Incentive Plan..............................................  6.15(b)
Indemnified Parties.........................................  6.05(b)
IRS.........................................................  3.09(a)
knowledge...................................................  9.03(d)
Law.........................................................  3.04(a)
Marketing Agent.............................................  2.02(b)
Marketing Agent Agreement...................................  2.02(b)
Merger......................................................  Recitals
Merger Consideration........................................  2.01(a)(ii)
Merger Sub..................................................  Preamble
Morgan Stanley..............................................  3.17
Net Cash Proceeds...........................................  2.02(d)
Nominee.....................................................  2.02(a)
Nominee Agreement...........................................  2.02(a)
NYSE........................................................  4.04(b)
OBSA Issuance Contract......................................  2.09
ORA Issuance Contract.......................................  2.09
Order.......................................................  7.01(d)
Other Parent Filings........................................  6.01(e)
Outside Date................................................  8.01(b)
Parent......................................................  Preamble
Parent Benefit Plan.........................................  4.14(a)
Parent Reports..............................................  4.06(a)
Parent Disclosure Schedule..................................  Article IV
Parent LLC..................................................  Preamble
Parent Material Adverse Effect..............................  4.01
Parent OBSAs................................................  2.01(a)(i)
Parent OCEANES..............................................  4.02


                                       A-v




                                                              LOCATION OF
DEFINED TERMS                                                 DEFINITION
-------------                                                 -----------
                                                           
Parent ORAs.................................................  2.01(a)(i)
Parent Ordinary Share.......................................  4.02
Parent Proposals............................................  6.02
Parent Proxy Statement......................................  6.01(e)
Parent Reports..............................................  4.06(a)
Parent Shareholders' Meeting................................  6.01(e)
Parent Stock Options........................................  4.02
Parent Stock Option Plans...................................  4.02
Parent Subsidiaries.........................................  4.01
Parent 2001 Financial Statements............................  4.06(c)
PBGC........................................................  3.09(b)
person......................................................  9.03(f)
Proxy Statements............................................  6.01(e)
Registration Statement......................................  6.01(c)
Regulation 4064/89..........................................  3.04(b)
Representatives.............................................  6.03(a)(i)
SEC.........................................................  3.06(a)
Securities Act..............................................  3.04(b)
Shareholders' Meetings......................................  6.01(e)
Shares......................................................  2.01(a)(ii)
Special Nominee.............................................  2.03(a)
Special Nominee Agreement...................................  2.03(a)
subsidiary..................................................  9.03(f)
subsidiaries................................................  9.03(f)
Surviving Corporation.......................................  1.01
Taxes.......................................................  3.14(a)
Terminating Company Breach..................................  8.01(h)
Terminating Parent Breach...................................  8.01(i)
Third Party Provisions......................................  9.05
Trust Indenture Act.........................................  6.01(b)
2000 Stock Purchase Agreements..............................  7.02(e)
under common control with...................................  9.03(c)
Voting Trust................................................  2.04
Voting Trustees.............................................  2.04
Voting Trust Agreement......................................  2.04


                                       A-vi


     AGREEMENT AND PLAN OF MERGER dated as of March 7, 2002 (this "Agreement")
among PUBLICIS GROUPE S.A., a societe anonyme organized under the laws of the
Republic of France ("Parent"), PHILADELPHIA MERGER CORP., a Delaware corporation
and a wholly owned subsidiary of Parent ("Merger Sub"), PHILADELPHIA MERGER LLC,
a Delaware limited liability company ("Parent LLC") and BCOM3 GROUP, INC., a
Delaware corporation (the "Company").

                              W I T N E S S E T H

     WHEREAS, upon the terms and subject to the conditions of this Agreement and
in accordance with the General Corporation Law of the State of Delaware (the
"DGCL"), Parent and the Company will enter into a business combination
transaction pursuant to which the Company will merge with and into Merger Sub
(the "Merger");

     WHEREAS, the Board of Directors of the Company, acting on the
recommendation of a special committee thereof, (i) has determined that the
Merger is fair to, and in the best interests of, the Company and its
stockholders and has approved and adopted this Agreement, the Merger and the
other transactions contemplated by this Agreement and (ii) has recommended the
approval of this Agreement by the stockholders of the Company;

     WHEREAS, the Supervisory Board and the Management Board of Parent (i) have
determined that the Merger is consistent with and in furtherance of the
long-term business strategy of Parent and fair to, and in the best interests of,
Parent and its shareholders and have approved and adopted this Agreement, the
Merger and the other transactions contemplated by this Agreement and (ii) have
approved the execution of this Agreement and agreed to recommend for approval to
the shareholders of Parent the transactions contemplated hereby;

     WHEREAS, concurrently with the execution of this Agreement, and as a
condition and inducement to Parent's and the Company's willingness to enter into
this Agreement, (i) the Company and certain shareholders of Parent have entered
into a support agreement and (ii) Parent has entered into support agreements
with Dentsu Inc., a Japanese corporation ("Dentsu"), and certain other
stockholders of the Company, in each case pursuant to which, among other things,
such holders have agreed to vote their shares of Parent and the Company,
respectively, in favor of the Merger and the other transactions contemplated by
this Agreement;

     WHEREAS, immediately prior to the Effective Time, Boston Three Corporation,
a Delaware corporation and wholly owned subsidiary of the Company ("Bcom3 Merger
Sub"), will merge with and into the Company, with the Company as the surviving
corporation in accordance with the Agreement and Plan of Merger attached as
Exhibit A (the "Bcom3 Merger Agreement"), between the Company, Dentsu and Bcom3
Merger Sub (the "Bcom3 Merger"); and

     WHEREAS, for United States federal income tax purposes, the Merger is
intended to qualify as a reorganization within the meaning of Section 368(a) of
the Internal Revenue Code of 1986, as amended (the "Code").

     NOW, THEREFORE, in consideration of the foregoing and the mutual covenants
and agreements herein contained, and intending to be legally bound hereby,
Parent, Merger Sub, Parent LLC and the Company hereby agree as follows:

                                   ARTICLE I

                                   THE MERGER

     SECTION 1.01  The Merger.  Upon the terms and subject to the conditions set
forth in Article VII, and in accordance with the DGCL, at the Effective Time (as
defined below in Section 1.02(a)), the Company shall be merged with and into
Merger Sub. As a result of the Merger, the separate corporate existence of the

                                       A-1


Company shall cease and Merger Sub shall continue as the surviving corporation
of the Merger (the "Surviving Corporation").

     SECTION 1.02  Effective Time; Closing.  (a) On the Closing Date, as
promptly as practicable after the Closing, the parties hereto shall cause the
Merger to be consummated by filing a certificate of merger or other appropriate
documents (in any case, the "Certificate of Merger") with the Secretary of State
of the State of Delaware in such form as is required by, and executed in
accordance with, the relevant provisions of the DGCL. The term "Effective Time"
means the date and time of the filing of the Certificate of Merger with the
Secretary of State of the State of Delaware (or such later time as may be agreed
in writing by each of the parties hereto and specified in the Certificate of
Merger).

     (b)  The closing of the Merger (the "Closing") shall take place at 10:00 AM
(New York City time) at the offices of Wachtell, Lipton, Rosen & Katz, 51 West
52nd Street, New York, New York as soon as practicable, but in any event within
three business days after satisfaction or, if permissible, waiver of the
conditions set forth in Article VII (other than those conditions that by their
nature are to be fulfilled at the Closing), unless otherwise agreed in writing
by Parent and the Company (the date upon which the Closing occurs, the "Closing
Date").

     SECTION 1.03  Effect of the Merger.  At the Effective Time, the effect of
the Merger shall be as provided in the applicable provisions of the DGCL.
Without limiting the generality of the foregoing, and subject thereto, at the
Effective Time, all the property, rights, privileges, powers and franchises of
the Company and Merger Sub shall vest in the Surviving Corporation, and all
debts, liabilities, obligations, restrictions, disabilities and duties of each
of the Company and Merger Sub shall become the debts, liabilities, obligations,
restrictions, disabilities and duties of the Surviving Corporation.

     SECTION 1.04  Certificate of Incorporation; By-Laws.  (a) At the Effective
Time, the Certificate of Incorporation of Merger Sub, as in effect immediately
prior to the Effective Time, shall be the Certificate of Incorporation of the
Surviving Corporation until thereafter amended as provided by law and such
Certificate of Incorporation.

     (b)  At the Effective Time, the By-Laws of Merger Sub, as in effect
immediately prior to the Effective Time, shall, subject to Section 6.05(a), be
the By-Laws of the Surviving Corporation until thereafter amended as provided by
law, the Certificate of Incorporation of the Surviving Corporation and such
By-Laws.

     SECTION 1.05  Directors and Officers.  The directors of Merger Sub
immediately prior to the Effective Time shall be the initial directors of the
Surviving Corporation, each to hold office in accordance with the Certificate of
Incorporation and By-Laws of the Surviving Corporation, and the officers of the
Company immediately prior to the Effective Time shall be the initial officers of
the Surviving Corporation, in each case until their respective successors are
duly elected or appointed and qualified.

                                   ARTICLE II

                            CONVERSION OF SECURITIES

     SECTION 2.01  Conversion of Securities.  At the Effective Time, by virtue
of the Merger and without any action on the part of Merger Sub, the Company or
the holders of any of the following securities:

          (a)  (i) Each share of Class A common stock, par value $0.01 per share
     (the "Class A Common Stock") of the Company issued and outstanding
     immediately prior to the Effective Time shall be canceled and shall be
     converted into the right to receive: (A) 1.666464 fully paid and
     non-assessable Parent Ordinary Shares (as defined in Section 4.02); (B) the
     usufruct (usufruit) interest in 0.548870 fully paid and non-assessable
     Parent Ordinary Shares, together with the right to receive bare legal title
     (nue propriete) to such shares on the second anniversary of the Closing
     Date, as provided in Section 2.03; (C) 0.098108 obligations remboursables
     en actions with a nominal value of E549.00 each (the "Parent ORAs"); and
     (D) the Net Cash Proceeds from the sale of the debt portion of E53.861277
     in principal amount of obligations a bons de souscription d'actions with a
     nominal value of E305.00 each (the "Parent OBSAs"), together with warrants
     to purchase 1.765944 Parent Ordinary Shares detached from such

                                       A-2


     Parent OBSAs, as provided in Section 2.02, which securities in each case of
     clauses (A) through (D) are to be issued by Parent and delivered by Parent
     LLC as set forth in Sections 2.02, 2.03 and 2.05. The right to receive the
     securities and cash described in clauses (A) through (D) of this paragraph
     is collectively referred to herein as the "Class A Consideration."

          (ii)  Each share of Class B common stock, par value $0.01 per share
     (the "Class B Common Stock", and collectively with the Class A Common
     Stock, the "Company Common Stock"; the issued and outstanding shares of
     Company Common Stock being herein collectively referred to as the "Shares")
     of the Company issued and outstanding immediately prior to the Effective
     Time shall be canceled and shall be converted into the right to receive:
     (A) 4.021399 fully paid and non-assessable Parent Ordinary Shares; (B) bare
     legal title (nue propriete) to 0.957024 Parent Ordinary Shares until the
     second anniversary of the Closing Date, as provided in Section 2.03; (C)
     0.047940 Parent ORAs; and (D) the Net Cash Proceeds from the sale of the
     debt portion of E26.318797 in principal amount of Parent OBSAs, together
     with warrants to purchase 0.862911 Parent Ordinary Shares detached from
     such Parent OBSAs, as provided in Section 2.02, which securities in each
     case of clauses (A) through (D) are to be issued by Parent and delivered by
     Parent LLC as set forth in Sections 2.02, 2.03 and 2.05. The right to
     receive the securities and cash described in clauses (A) through (D) of
     this paragraph is collectively referred to herein as the "Class B
     Consideration." The Class A Consideration and the Class B Consideration
     shall collectively be referred to as the "Merger Consideration."

          (b)  Each share of Company Common Stock held in the treasury of the
     Company immediately prior to the Effective Time shall be canceled and
     extinguished without any conversion thereof and no payment or distribution
     shall be made with respect thereto.

          (c)  Each share of capital stock of Merger Sub that is outstanding
     immediately prior to the Effective Time shall remain issued and outstanding
     immediately after the Effective Time.

          (d)  The Class A Consideration will be subject to the restrictions on
     transfer set forth in Exhibit A.

     SECTION 2.02  Sale of Debt Portion of Parent OBSAs.

     (a)  Appointment of Nominee.  Prior to Closing, a person selected by the
Company and reasonably acceptable to Parent shall be appointed as nominee (the
"Nominee") to hold legal title to (but not beneficial or equitable ownership of)
the Parent OBSAs and the cash proceeds from the sale of the debt portion of the
Parent OBSAs. The definitive terms governing the Nominee will be determined by
Parent and the Company consistent with this Section 2.02 and will be set forth
in an agreement among Parent, the Company and the Nominee (the "Nominee
Agreement"). The Nominee Agreement shall contain customary provisions providing
for payment of a fee to the Nominee, customary indemnification and hold harmless
provisions in favor of the Nominee and otherwise be on terms satisfactory to the
Company and Parent. At the Effective Time, all Parent OBSAs referenced in
Section 2.01(a) will be issued by Parent and delivered by Parent LLC to the
Nominee, which shall act for the benefit of and on behalf of former holders of
Shares.

     (b)  Appointment of Marketing Agent.  Prior to Closing, a person selected
by the Company and reasonably acceptable to Parent shall be appointed as
marketing agent for the debt portion of the Parent OBSAs (the "Marketing
Agent"). The definitive terms governing the responsibilities of the Marketing
Agent will be determined by the Company consistent with this Section 2.02 and
will be set forth in an agreement with the Marketing Agent (the "Marketing Agent
Agreement"). The Marketing Agent Agreement shall contain customary provisions
providing for payment of a fee to the Marketing Agent, customary indemnification
and hold harmless provisions in favor of the Marketing Agent and otherwise be on
terms satisfactory to the Company and Parent (to the extent customary in the
French market with respect to secondary offerings of bonds).

     (c)  Sale of Debt Portion of Parent OBSAs.  The Marketing Agent will use
reasonable best efforts to effect the sale of the debt portion of the Parent
OBSAs for cash on or promptly after the Effective Time in accordance with the
Marketing Agent Agreement. The terms and conditions of such a sale shall be
determined solely in the discretion of the Marketing Agent. The Marketing Agent
shall use reasonable best efforts to have a definitive placement or underwriting
agreement executed for such sale prior to the Effective

                                       A-3


Time; provided, however, that the execution of such agreement shall not be a
condition to the obligations of the parties to effect the Merger. Immediately
after the Effective Time and prior to any such sale, the Nominee will take all
necessary action to detach the warrants from such Parent OBSAs, such that only
the debt portion of such Parent OBSAs will be sold. Parent shall take all
reasonably necessary action to permit, expedite and facilitate such sale,
whether through the public market or a private placement, including without
limitation, as directed by the Marketing Agent (i) submitting to Euronext a
listing application covering the debt portion of the Parent OBSAs and obtaining
their admission to trading, (ii) assisting with roadshows customary for an
offering of this type or other marketing efforts, (iii) cooperating with due
diligence requests from the purchasers and (iv) entering into customary
agreements and indemnities in connection therewith (to the extent customary in
the French market with respect to secondary offerings of bonds). Parent shall
execute prior to the Effective Time an agreement with the Marketing Agent
providing for such obligations of Parent. Prior to the time of any sale of the
debt portion of the Parent OBSAs at the direction of the Marketing Agent, the
right to receive the Net Cash Proceeds shall be subject to reasonable transfer
restrictions to be agreed upon by the Company and Parent prior to the Effective
Time.

     (d) Distribution of Proceeds and Warrants.  The Nominee shall (i)
immediately after the Effective Time transfer to the Exchange Agent for deposit
in the Class A Exchange Fund and the Class B Exchange Fund, as applicable, in
accordance with Section 2.01(a), the warrants detached from the Parent OBSAs for
distribution as set forth in Section 2.05(b), and (ii) immediately after the
closing of the sale of the debt portion of the Parent OBSAs, distribute the
proceeds from the sale of the debt portion of the Parent OBSAs, together with
any interest payments or other distributions made with respect to the Parent
OBSAs since the Effective Time, net of any costs, expenses or sale commissions
or underwriting fees as follows: (x) an amount equal (after conversion into U.S.
dollars at the then-prevailing euro/U.S. dollar exchange rate) to the aggregate
Cash Payment payable under Section 2.08 (plus any interest costs incurred by the
Surviving Corporation to fund the payments required by Section 2.08 between the
date of such payment and the date on which such payment is made to the Parent
pursuant to this Section 2.02(d)) shall be paid to Parent and (y) the remaining
cash proceeds (the "Net Cash Proceeds") shall be transferred to the Exchange
Agent for deposit in the Class A Exchange Fund and the Class B Exchange Fund, as
applicable in accordance with Section 2.01(a), for distribution as set forth in
Section 2.05(b).

     SECTION 2.03  Separation of Legal Title and Usufruct with Respect to
Certain Shares.  (a) Prior to Closing, a person selected by the Company and
reasonably acceptable to Parent shall be appointed as nominee (the "Special
Nominee") to perform the functions described in this Section 2.03. The
definitive terms governing the responsibilities of the Special Nominee will be
determined by the Company consistent with this Section 2.03 and will be set
forth in an agreement (the "Special Nominee Agreement"). The Special Nominee
Agreement shall contain customary provisions providing for payment of a fee to
the Special Nominee, customary indemnification and hold harmless provisions in
favor of the Special Nominee and otherwise be on terms satisfactory to the
Company. At the Effective Time, all Parent Ordinary Shares referenced in Section
2.01(a)(i)(B) will be issued by Parent and delivered by Parent LLC to the
Special Nominee, which shall act for the benefit of and on behalf of the former
holders of Class A Common Stock, including with respect to the holding of the
usufruct for their benefit as described below.

     (b) On the Closing Date, the Special Nominee will convey to Dentsu,
pursuant to conveyance instruments as agreed between the Special Nominee and
Dentsu, bare legal title (nue propriete) to the Parent Ordinary Shares
referenced in Section 2.01(a)(i)(B) for a two-year period, with automatic
reversion of the nue propriete to the holder of the usufruct interest in such
shares at the expiration of such two-year period. Such conveyance instruments
will result in Dentsu, for such two-year period, being the registered holder of
such Parent Ordinary Shares on the books and records of Parent and having the
right to exercise all voting rights attached thereto at all meetings of Parent
shareholders. The conveyance instruments shall contain all provisions that are
necessary or desirable to ensure that all economic interests in such shares
shall be enjoyed exclusively by the holder of the usufruct interest in such
shares. Such conveyance instruments shall further provide that in the event that
any holder of the usufruct exercises in whole or in part its preferential
subscription rights to subscribe to newly issued Parent Ordinary Shares, the nue
propriete thereof shall automatically be transferred to Dentsu, with automatic
reversion to the usufruct holder at the end of the two-

                                       A-4


year period following the Closing Date and all other provisions governing the
respective rights of the usufruct holders and the holder of the nue propriete
that apply to the Parent Ordinary Shares referenced in Section 2.01(a)(i)(B)
shall apply mutatis mutandis to such new shares. Except as may be provided in
the Special Nominee Agreement, the usufruct interest in such shares will be
retained by the Special Nominee for the benefit of former holders of Class A
Common Stock.

     SECTION 2.04  Dissolution of Voting Trust.  As of the date hereof, all
outstanding shares of Class A Common Stock are held of record by voting trustees
(the "Voting Trustees") pursuant to the Amended and Restated Voting Trust
Agreement dated as of January 31, 2000 and amended and restated as of April 18,
2001 (the "Voting Trust Agreement"). Immediately prior to the Effective Time,
the Voting Trust Agreement shall be terminated and the related trust (the
"Voting Trust") dissolved, such that at the Effective Time the former holders of
trust certificates are reflected on the books and records of the Company as
record holders of uncertificated shares of Class A Common Stock.

     SECTION 2.05  Exchange of Shares.  (a) Exchange Funds.  (i) At the
Effective Time, for the benefit of holders of Class A Common Stock converted in
accordance with Section 2.01(a)(i), Parent shall cause Parent LLC to deposit
with a bank or trust company selected by Parent and reasonably satisfactory to
the Company (the "Exchange Agent") the Parent Ordinary Shares (other than shares
delivered under Section 2.03) and the Parent ORAs to be received by the holders
of Class A Common Stock pursuant to Section 2.01(a)(i) (such securities,
together with any dividends or distributions with respect thereto and the Net
Cash Proceeds and warrants deposited pursuant to Section 2.02(d), being
hereinafter referred to as the "Class A Exchange Fund").

     (ii) At the Effective Time, for the benefit of holders of Class B Common
Stock converted in accordance with Section 2.01(a)(ii), Parent shall cause
Parent LLC to deposit with the Exchange Agent the Parent Ordinary Shares (other
than shares delivered under Section 2.03) and the Parent ORAs to be received by
the holders of Class B Common Stock pursuant to Section 2.01(a)(ii) (such
securities, together with any dividends or distributions with respect thereto
and the Net Cash Proceeds and warrants deposited pursuant to Section 2.02(d),
being hereinafter referred to as the "Class B Exchange Fund"; the Class A
Exchange Fund and the Class B Exchange Fund are collectively referred to herein
as the "Exchange Funds").

     (b) Exchange Procedures.  Except as set forth in Section 2.05(i), as
promptly as practicable after the Effective Time, the Exchange Agent shall
deliver to each holder of shares of Class A Common Stock, as reflected in the
books and records of the Company at the Effective Time, the Merger Consideration
in the Class A Exchange Fund, together with cash in lieu of any fractional
security to which such holder is entitled pursuant to Section 2.05(e) and any
dividends or other distributions to which such holder is entitled pursuant to
Section 2.05(c). As promptly as practicable after the Effective Time, the
Exchange Agent shall deliver to Dentsu the Merger Consideration in the Class B
Exchange Fund, together with cash in lieu of any fractional security to which
such holder is entitled pursuant to Section 2.05(e) and any dividends or other
distributions to which such holder is entitled pursuant to Section 2.05(c). In
the event of a transfer of Shares which is not registered in the transfer
records of the Company, the Merger Consideration may be delivered to a
transferee if all documents required to evidence and effect the transfer are
presented to the Exchange Agent, accompanied by evidence that any applicable
stock transfer taxes have been paid.

     (c) Distributions with Respect to Unexchanged Shares.  No dividends,
interest payments or other distributions declared or paid after the Effective
Time with respect to Parent Ordinary Shares or Parent ORAs with a record date
after the Effective Time shall be paid to any former holder of Shares with
respect to Parent Ordinary Shares or Parent ORAs represented thereby, until the
Merger Consideration shall be delivered to such holder by the Exchange Agent.
Subject to the effect of escheat, tax or other applicable Laws (as defined in
Section 3.04(a)), following such delivery, there shall be paid to the holder of
Parent Ordinary Shares or Parent ORAs, without interest, (i) at the time of such
delivery, the amount of dividends or other distributions payable in respect of
such Parent Ordinary Shares or Parent ORAs with a record date after the
Effective Time and a payment date on or prior to the date of such delivery and
(ii) at the appropriate payment date, the amount of dividends, interest payments
or other distributions, with a record date after the Effective Time but a
payment date occurring after delivery, payable with respect to such Parent
Ordinary Shares or Parent ORAs;

                                       A-5


provided, however, that Parent Ordinary Shares issued in connection with the
Merger shall not be entitled to the normal annual cash dividend declared in 2002
related to Parent's 2001 fiscal year.

     (d) No Further Rights in Company Common Stock.  The Merger Consideration
shall be deemed to have been issued in full satisfaction of all rights
pertaining to any Shares.

     (e) No Fractional Parent Ordinary Shares, Parent ORAs or Parent
Warrants.  (i) No fractional Parent Ordinary Share, Parent ORA or Parent warrant
(after aggregating all fractional Parent Ordinary Shares, Parent ORA or Parent
warrants to be received by a particular holder) shall be issued, and such
fractional Parent Ordinary Share, Parent ORA or Parent warrant will not entitle
the owner thereof to any rights of a holder thereof. Each holder of Shares
otherwise entitled to receive a fractional Parent Ordinary Share, Parent ORA or
Parent warrant will be entitled to receive in accordance with the provisions of
this Section 2.05(e) a cash payment in lieu of that fractional Parent Ordinary
Share, Parent ORA or Parent warrant.

     (ii) With respect to a fractional Parent Ordinary Share, such cash-in-lieu
payment shall represent the holder's proportionate interest in the net proceeds
from the sale by the Exchange Agent, on behalf of all holders otherwise entitled
to fractional Parent Ordinary Shares, of the fractional Parent Ordinary Shares
which would otherwise be issued pursuant to the Merger (the "Excess Shares").
The sale of the Excess Shares by the Exchange Agent, as agent for the holders of
Shares, shall be executed through Euronext Paris SA ("Euronext") as soon as
practicable after the Effective Time at the then prevailing market prices and
the proceeds of such sale shall be converted from Euros into U.S. Dollars at the
then prevailing exchange rates. Until the net proceeds of any such sale shall
have been distributed to the holders of Shares, the Exchange Agent shall hold
such proceeds in trust for such holders.

     (iii) The Surviving Corporation shall pay all commissions, transfer taxes,
foreign exchange fees, and other out-of-pocket expenses and the Exchange Agent's
compensation and expenses in connection with such sale or sales of Parent
Ordinary Shares pursuant to this Section 2.05(e). The Exchange Agent shall
determine the portion of such net proceeds to which each holder of Shares shall
be entitled, if any, by multiplying the amount of the aggregate net proceeds by
a fraction, the numerator of which is the amount of the fractional Parent
Ordinary Share to which such holder of Shares is entitled and the denominator of
which is the aggregate amount of fractional Parent Ordinary Shares to which all
holders of Shares are entitled. As soon as practicable after the determination
of the amount of cash, if any, to be paid to holders of Shares with respect to
any fractional Parent Ordinary Shares, the Exchange Agent shall promptly pay
such amounts to such holders of Shares subject to and in accordance with this
Section 2.05(e).

     (iv) With respect to fractional Parent ORAs and Parent warrants, each
holder of a fractional Parent ORA or a fractional Parent warrant shall be paid
an amount in cash (rounded down to the nearest whole cent), without interest,
equal to the product of (i) such fractional Parent ORA or fractional Parent
warrant, as the case may be, multiplied by (ii) the fair market value of the
Parent ORA and Parent warrant as determined in good faith by the Board of
Directors of the Company at the Effective Time expressed in U.S. dollars and
using the same methodology as used by the Board of Directors of the Company
under Section 2.08(a). As promptly as practicable after the determination of the
amount of cash, if any, to be paid to holders of fractional Parent ORAs and
Parent warrants, the Exchange Agent shall so notify Parent, and Parent shall
deposit such amount with the Exchange Agent and shall cause the Exchange Agent
to forward payments to such holders of fractional Parent ORAs and Parent
warrants subject to and in accordance with the terms of Sections 2.05(a) and
(b).

     (f) Termination of Exchange Funds.  Any portion of the Exchange Funds which
remains unclaimed by former holders of Shares one year after the Effective Time
shall be delivered to Parent, upon demand, to be held in trust for former
holders of Shares, and any such former holders of Shares shall thereafter look
only to Parent for the Merger Consideration and any dividends, interest payments
or other distributions with respect to Parent Ordinary Shares and Parent ORAs to
which they are entitled pursuant to Section 2.05(c). Any portion of the Exchange
Funds remaining unclaimed by such former holders as of a date which is
immediately prior to such time as such amounts would otherwise escheat to or
become property of any government entity shall, to the extent permitted by
applicable law, become the property of Parent free and clear of any claims or
interest of any person previously entitled thereto.

                                       A-6


     (g) No Liability.  To the extent permitted by applicable Law (as defined in
Section 3.04(a)), neither Parent nor the Surviving Corporation shall be liable
to any holder of Shares for any portion of the Merger Consideration (or
dividends or distributions with respect thereto), or cash required by Law to be
surrendered to a public official pursuant to any abandoned property, escheat or
similar Law.

     (h) Withholding Rights.  Each of the Surviving Corporation and Parent shall
be entitled to deduct and withhold from the consideration otherwise payable
pursuant to this Agreement to any holder of Shares or Company Stock Options,
such amounts as it is required to deduct and withhold with respect to the making
of such payment under the Code, or any provision of state, local or foreign tax
law. To the extent that amounts are so withheld by the Surviving Corporation or
Parent, as the case may be, such withheld amounts shall be treated for all
purposes of this Agreement as having been paid to the holder of Shares or
Company Stock Options in respect of which such deduction and withholding was
made by the Surviving Corporation or Parent, as the case may be.

     (i) Dissenting Shares.  Notwithstanding Section 2.01, Shares outstanding
immediately prior to the Effective Time and held by a holder who has not voted
in favor of the Merger or consented thereto in writing and who has demanded
appraisal for such Shares in accordance with the DGCL (collectively, the
"Dissenting Shares") shall not be converted into a right to receive the Merger
Consideration, unless such holder fails to perfect, withdraws or otherwise loses
its right to appraisal. If, after the Effective Time, any such holder fails to
perfect, withdraws or loses its right to appraisal, such Shares shall be treated
as if they had been converted as of the Effective Time into a right to receive
the Merger Consideration. The Company shall give Parent prompt notice of any
demands received by the Company for appraisal of Shares, and Parent shall have
the right to participate in all negotiations and proceedings with respect to
such demands. Except with the prior written consent of Parent, neither the
Company nor the Surviving Corporation shall make any payment with respect to, or
settle or offer to settle, any such demands. The Exchange Agent shall withhold
the Merger Consideration for each Dissenting Share and, upon demand, shall
promptly return to Parent LLC the Merger Consideration made available to the
Exchange Agent by Parent LLC pursuant to Section 2.05(a) to pay for Shares for
which appraisal rights have been perfected. The amount any holder of Class A
Common Stock is entitled to receive in an appraisal proceeding is set forth in
Section 6.6 of each holder's 2000 Stock Purchase Agreement.

     SECTION 2.06  Stock Transfer Books.  At the Effective Time, the stock
transfer books of the Company shall be closed and there shall be no further
registration of transfers of Shares thereafter on the records of the Company.
From and after the Effective Time, the holders of Shares outstanding immediately
prior to the Effective Time shall cease to have any rights with respect to such
Shares, except as otherwise provided in this Agreement or by Law.

     SECTION 2.07  Adjustments.  Without duplication of any required adjustments
under French Law, if after the date of this Agreement and prior to the Effective
Time, any change in the outstanding shares of capital stock of the Company or
Parent shall occur, including by reason of any reclassification,
recapitalization, stock split or combination, exchange or readjustment of
shares, or any stock dividend thereon with a record date during such period, the
Class A Consideration and the Class B Consideration and any other amounts
payable pursuant to this Agreement shall be appropriately adjusted to provide
the holders of Shares the same economic effect as contemplated by this Agreement
prior to such event.

     SECTION 2.08  Company Stock Options.  (a) Each option to purchase Shares (a
"Company Stock Option") that is outstanding immediately prior to the Effective
Time pursuant to the Company's 2000 Long-Term Equity Incentive Plan and the 2001
California Stock Option Plan (collectively, the "Company Stock Option Plans"),
by virtue of the Merger and without any action on the part of the holder
thereof, shall be cancelled (and any Company stock appreciation right that was
granted in tandem with a Company Stock Option shall also be cancelled)
immediately prior to the Effective Time, and shall, subject to Section 2.08(c),
entitle the holder thereof, in cancellation and settlement therefor, to a
payment, if any, in cash by the Company (less any applicable withholding taxes)
equal to the product of (i) the total number of shares of Company Common Stock
subject to such Company Stock Option and (ii) the excess, if any, of the fair
market value of the Class A Consideration at the Effective Time over the
exercise price per share of Company

                                       A-7


Common Stock under the applicable Company Stock Option (the "Cash Payment"). For
purposes of this Section 2.08, the fair market value of the Class A
Consideration shall be expressed in U.S. dollars and determined in good faith by
the Board of Directors of the Company pursuant to its authority as administrator
of the Company Stock Option Plans.

     (b) Notwithstanding anything in Section 2.08(a) to the contrary, optionees
jointly selected by Parent and the Company shall, subject to the consent of such
optionees, be paid the Cash Payment over a set period of time and on terms to be
determined. The Company shall deliver to Parent prior to the Effective Time a
true and complete list of the Company Stock Options that remain outstanding as
of immediately prior to the Effective Time. Prior to the Effective Time, the
Company shall take all necessary action to terminate the Company Stock Option
Plans, and any other plan, program or arrangement providing for the issuance or
grant of any other interest (including phantom interest) in the capital stock of
the Company or any Subsidiary, in each case effective immediately prior to the
Effective Time, except for Sections 6(e)(vi) and 6(f) of the 2001 California
Stock Option Plan and Section 6(f) of the 2000 Long-Term Equity Incentive Plan,
which shall survive in their entirety and shall continue to apply to the former
option holders, except that instead of applying exclusively to the "Option Gain"
(as defined in the Company Stock Option Plans), the sections shall apply to the
Option Gain and the Cash Payments (and solely for purposes of interpreting such
sections, any previously paid Cash Payment shall be treated as Option Gain, and
any Cash Payment due in the future will be treated as if it were an outstanding
Company Stock Option), and any such payments shall be forfeited in the event
that a former option holder engages in the activities prohibited by such
sections. The Company and Parent agree that the Cash Payments are the sole
payments or consideration that will be made or provided with respect to or in
relation to the Company Stock Options.

     (c) The Cash Payments shall be subject to the provisions of Section
6.15(e).

     SECTION 2.09  Parent ORAs and Parent OBSAs.  (i) The Parent ORAs to be
issued pursuant to the Merger shall have the terms set forth in the contrat
d'emission governing such Parent ORAs in substantially the form attached as
Exhibit C-1 (the "ORA Issuance Contract"), an English term sheet for which is
attached as Exhibit C-2. (ii) The Parent OBSAs to be issued pursuant to the
Merger shall have the terms set forth in the contrat d'emission governing such
parent OBSAs in substantially the form attached as Exhibit D-1 (the "OBSA
Issuance Contract"), an English term sheet for which is attached as Exhibit D-2.
In the case of conflict, the applicable English term sheet shall govern.

     SECTION 2.10  Dentsu Payment.  It is agreed and understood that neither
Parent nor the Company shall directly or indirectly be required to, nor shall
they, provide any funds or other property (other than the conversion of Dentsu's
shares of Class B Common Stock into Class B Consideration (as defined in the
Bcom3 Merger Agreement) pursuant to the Bcom3 Merger and the issuance of the
Class B Consideration to Dentsu pursuant to the Merger in exchange for its
shares of Class B Common Stock) to Dentsu in connection with the Merger,
reimburse Dentsu in cash or other property for the payment of the cash
consideration required to be paid by Dentsu in the Bcom3 Merger or otherwise
assist Dentsu in financing or funding such payment.

                                  ARTICLE III

                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     Except as disclosed in the Company SEC Reports (as defined in Section
3.06(a)) or as set forth in the Disclosure Schedule delivered by the Company to
Parent and Merger Sub concurrently with the execution of this Agreement (the
"Company Disclosure Schedule") and making reference to the particular section of
this Agreement to which exception is being taken, the Company hereby represents
and warrants to Parent and Merger Sub that:

     SECTION 3.01  Organization and Qualification; Subsidiaries.  Each of the
Company and each subsidiary of the Company (each such subsidiary a "Company
Subsidiary", and collectively the "Company Subsidiaries") is a corporation or
other entity duly organized, validly existing and in good standing under the
laws of the jurisdiction of its incorporation or organization and has all
requisite corporate or other power and authority to own, lease and operate its
properties and to carry on its business as it is now being conducted,

                                       A-8


except where the failures to be so organized, existing or in good standing or to
have such corporate or other power, and authority have not had, and could not
reasonably be expected to have, individually or in the aggregate, a Company
Material Adverse Effect (as defined below). Each of the Company and the Company
Subsidiaries is duly qualified or licensed as a foreign corporation to do
business, and is in good standing, in each jurisdiction where the character of
the properties owned, leased or operated by it or the nature of its business
makes such qualification or licensing necessary, except for such failures to be
so qualified or licensed and in good standing that have not had, and could not
reasonably be expected to have, individually or in the aggregate, a Company
Material Adverse Effect. The term "Company Material Adverse Effect" means any
change in or effect on the business of the Company and the Company Subsidiaries
that is materially adverse to the business, assets, financial condition or
results of operations of the Company and the Company Subsidiaries taken as a
whole, except for any such change or effect resulting from or arising out of (i)
changes in circumstances or conditions affecting the advertising industry in
general, (ii) changes in general United States or global economic or business
conditions or financial markets or (iii) the announcement of this Agreement or
the transactions contemplated hereby. The Company has heretofore made available
to Parent a complete and correct copy of the Amended and Restated Certificate of
Incorporation and the Amended and Restated By-Laws of the Company. Such Amended
and Restated Certificate of Incorporation and Amended and Restated By-Laws are
in full force and effect.

     SECTION 3.02  Capitalization.  The authorized capital stock of the Company
consists of 50,000,000 shares of capital stock, consisting of (a) 40,000,000
shares of Class A Common Stock, par value $0.01 per share and (b) 10,000,000
shares of Class B Common Stock, par value $0.01 per share. As of March 5, 2002,
(i) 15,289,804 shares of Class A Common Stock and 4,284,873 shares of Class B
Common Stock were issued and outstanding, all of which are validly issued, fully
paid and nonassessable, (ii) no shares of Company Common Stock were held in the
treasury of the Company or by the Company Subsidiaries, and (iii) 1,846,660
shares were reserved for future issuance pursuant to the Company Stock Options.
As of March 5, 2002, Company Stock Options to acquire 1,742,796 shares of Class
A Common Stock were issued and outstanding. All outstanding Shares have been
duly authorized and validly issued and are fully paid and nonassessable. Except
as set forth in this Section 3.02 and for changes since March 5, 2002 resulting
from the exercise of Company Stock Options outstanding on such date, there are
no outstanding shares of capital stock or voting securities of the Company, and
there are no options, warrants or other subscription rights, preemptive or
similar rights, agreements, arrangements or commitments of any character
relating to the issued or unissued capital stock of the Company or any Company
Subsidiary or obligating the Company or any Company Subsidiary to issue,
transfer or sell any shares of capital stock, voting securities or securities
convertible into or exchangeable for capital stock or voting securities of the
Company or any Company Subsidiary or obligating the Company or any Company
Subsidiary to grant, extend or enter into any such option, warrant, subscription
or other right, convertible security, agreement, arrangement or commitment. All
shares of Company Common Stock subject to issuance as aforesaid, upon issuance
on the terms and conditions specified in the instruments pursuant to which they
are issuable, will be duly authorized, validly issued, fully paid and
nonassessable. There are no outstanding obligations of the Company or any
Company Subsidiary to repurchase, redeem or otherwise acquire any shares of
Company Common Stock or any capital stock of any Company Subsidiary, except as
provided in stock purchase agreements entered into between the Company and each
shareholder substantially in the form included as an exhibit in the Company's
registration statement on Form 10, filed with the SEC (as defined in Section
3.06(a)) on April 30, 2001 and in stock purchase agreements entered into between
the Company and holders of Company Stock Options. Each outstanding share of
capital stock of each Company Subsidiary is duly authorized, validly issued,
fully paid and nonassessable and each such share owned by the Company or another
Company Subsidiary is free and clear of any security interests, liens, claims,
pledges, options, rights of first refusal, agreements, limitations on the
Company's or such other Company Subsidiary's voting rights, charges and other
encumbrances of any nature whatsoever, except where the failure to own such
shares free and clear would not, individually or in the aggregate, have a
Company Material Adverse Effect.

     SECTION 3.03  Authority Relative to This Agreement.  The Company has all
necessary corporate power and authority to execute and deliver this Agreement,
and, subject to obtaining the necessary approvals of the Company's stockholders,
to perform its obligations hereunder and to consummate the Merger and the other

                                       A-9


transactions contemplated by this Agreement. The execution and delivery of this
Agreement by the Company and the consummation by the Company of the Merger and
the other transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action and no other corporate proceedings
on the part of the Company are necessary to authorize this Agreement or to
consummate the Merger and the other transactions contemplated by this Agreement
(other than, with respect to the Merger, the approval of this Agreement by the
holders of a majority of then outstanding Shares, and the filing and recordation
of appropriate merger documents as required by the DGCL). This Agreement has
been duly and validly executed and delivered by the Company and, assuming the
due authorization, execution and delivery by Parent, Merger Sub and Parent LLC,
constitutes a legal, valid and binding obligation of the Company, enforceable
against the Company in accordance with its terms.

     SECTION 3.04  No Conflict; Required Filings and Consents.  (a) The
execution and delivery of this Agreement by the Company do not, and the
performance of this Agreement by the Company will not, (i) conflict with or
violate the Amended and Restated Certificate of Incorporation or Amended and
Restated By-Laws of the Company or any equivalent organizational documents of
any Company Subsidiary, (ii) assuming that all consents, approvals,
authorizations and other actions described in Section 3.04(b) have been obtained
and all filings and obligations described in Section 3.04(b) have been made and
complied with, conflict with or violate any foreign or domestic law, statute,
ordinance, rule, regulation, order, judgment or decree ("Law") applicable to the
Company or any Company Subsidiary or by which any property or asset of the
Company or any Company Subsidiary is bound or affected, or (iii) result in any
breach of or constitute a default (or an event which with notice or lapse of
time or both would become a default) under, or give to others any right of
termination, amendment, acceleration or cancellation of, or result in the
creation of a lien or other encumbrance on any property or asset of the Company
or any Company Subsidiary pursuant to, any note, bond, mortgage, indenture,
contract, agreement, lease, license, permit, franchise or other instrument or
obligation binding upon the Company or any Company Subsidiary, except, (x) with
respect to clauses (ii) and (iii), for any such conflicts, violations, breaches,
defaults or other occurrences that have not had, and could not reasonably be
expected to have, individually or in the aggregate, a Company Material Adverse
Effect, and that could not reasonably be expected to prevent or materially delay
the consummation of the transactions contemplated by this Agreement, and (y)
with respect to clause (iii), for any such conflicts, violations, breaches,
defaults or other occurrences arising under or out of (A) agreements the loss of
the net income from which, individually or in the aggregate, would not have a
Company Material Adverse Effect or (B) agreements the Company has the right or
ability to terminate without cause with less than six months' notice.

     (b) The execution and delivery of this Agreement by the Company do not, and
the performance of this Agreement by the Company will not, require any consent,
approval, authorization or permit of, or filing with or notification to, any
domestic or foreign governmental or regulatory authority ("Governmental
Entity"), except (i) for applicable requirements, if any, of the Securities
Exchange Act of 1934, as amended (together with the rules and regulations
promulgated thereunder, the "Exchange Act"), the Securities Act of 1933, as
amended (together with the rules and regulations promulgated thereunder (the
"Securities Act"), state securities or "blue sky" laws ("Blue Sky Laws"), state
takeover laws, the pre-merger notification requirements of the Hart-
Scott-Rodino Antitrust Improvements Act of 1976, as amended, and the rules and
regulations thereunder (the "HSR Act"), the filing of a notification with the
European Commission ("EC") under Council Regulation (EEC) No. 4064/89
("Regulation 4064/89"), the applicable requirements of laws, rules and
regulations in other non-U.S. jurisdictions governing antitrust or merger
control matters and the filing and recordation of appropriate merger documents
as required by the DGCL and (ii) where the failure to obtain such consents,
approvals, authorizations or permits, or to make such filings or notifications,
has not had, and could not reasonably be expected to have, individually or in
the aggregate, a Company Material Adverse Effect, and could not reasonably be
expected to prevent or materially delay the consummation of the transactions
contemplated by this Agreement.

     SECTION 3.05  Compliance with Laws.  Neither the Company nor any Company
Subsidiary is in conflict with, or in default or violation of, any Law
applicable to the Company or any Company Subsidiary or by which any property or
asset of the Company or any Company Subsidiary is bound or affected, except for

                                       A-10


any such conflicts, defaults or violations that have not had, and could not
reasonably be expected to have, individually or in the aggregate, a Company
Material Adverse Effect.

     SECTION 3.06  SEC Filings; Financial Statements.  (a) The Company has filed
all forms, reports and documents required to be filed by it with the Securities
and Exchange Commission (the "SEC") since April 30, 2001 through the date of
this Agreement (collectively, the "Company SEC Reports"). As of the respective
dates they were filed (or, if amended or superseded by a filing prior to the
date hereof, on the date of such filing), (i) the Company SEC Reports were
prepared, and all forms, reports and documents filed with the SEC after the date
of this Agreement and prior to the Effective Time will be prepared, in all
material respects in accordance with the requirements of the Securities Act or
the Exchange Act, as the case may be, and (ii) none of the Company SEC Reports
contained, nor will any forms, reports and documents filed after the date of
this Agreement and prior to the Effective Time contain, any untrue statement of
a material fact or omit to state a material fact required to be stated therein
or necessary in order to make the statements made therein, in light of the
circumstances under which they were made, not misleading. No Company Subsidiary
is required to file any form, report or other document with the SEC.

     (b) Each of the consolidated financial statements (including, in each case,
any notes thereto) contained in the Company SEC Reports and in any form, report
or document filed after the date of this Agreement and prior to the Effective
Time was, or will be, as the case may be, prepared in accordance with generally
accepted accounting principles ("GAAP") in the U.S. applied on a consistent
basis throughout the periods indicated (except as may be indicated in the notes
thereto or, in the case of unaudited statements, as permitted by Form 10-Q of
the SEC) and each presented or will present fairly, in all material respects,
the consolidated financial position of the Company and the consolidated Company
Subsidiaries as at the respective dates thereof and their consolidated results
of operations for the respective periods indicated therein, except as otherwise
noted therein (subject, in the case of unaudited statements, to normal and
recurring year-end adjustments which were not and are not expected, individually
or in the aggregate, to have a Company Material Adverse Effect).

     (c) Schedule 3.06(c) sets forth the Company's preliminary consolidated
balance sheet as of December 31, 2001, which preliminary balance sheet is
subject to non-material reclassifications, and the Company's consolidated income
statements for each of the years in the two-year period then ended (the "Company
2001 Financial Statements"). The Company 2001 Financial Statements have been
prepared in accordance with U.S. GAAP (except that such statements lack
footnotes and other presentation items) applied on a consistent basis throughout
the periods indicated and presented and present fairly, in all material
respects, the consolidated financial position of the Company and the
consolidated Company Subsidiaries as at the respective dates thereof and their
consolidated results of operations for the respective periods indicated therein.
The Company 2001 Financial Statements will not be materially different from the
corresponding items included in the audited financial statements of the Company
to be included in the Company's Annual Report on Form 10-K for the year ended
December 31, 2001.

     SECTION 3.07  Absence of Certain Changes or Events.  Since April 30, 2001,
except as contemplated by or as disclosed in this Agreement, the Company and the
Company Subsidiaries have conducted their businesses only in the ordinary course
and in a manner consistent with past practice and, since such date, there has
not been (a) any event, occurrence, development or state of circumstances or
facts that, either individually or in the aggregate, has had, or is reasonably
likely to have, a Company Material Adverse Effect, (b) any material change by
the Company in its accounting methods, principles or practices, except for any
such change required by reason of a concurrent change in GAAP or Regulation S-X
under the Exchange Act, or (c) any declaration, setting aside or payment of any
dividend or distribution in respect of the Shares or any redemption, purchase or
other acquisition of any of the Company's securities.

     SECTION 3.08  Absence of Litigation.  There is no litigation, suit, claim,
action, proceeding or investigation pending or, to the knowledge of the Company,
threatened against the Company or any Company Subsidiary, or any property or
asset of the Company or any Company Subsidiary, before any court, arbitrator or
Governmental Entity, domestic or foreign, which has had, or could reasonably be
expected to have, individually or in the aggregate, a Company Material Adverse
Effect. Neither the Company nor any Company

                                       A-11


Subsidiary nor any property or asset of the Company or any Company Subsidiary is
subject to any continuing order of, or consent decree, settlement agreement or
other similar written agreement with, any Governmental Entity, or any order,
writ, judgment, injunction, decree, determination or award of any Governmental
Entity or arbitrator having or which could reasonably be expected to have,
individually or in the aggregate, a Company Material Adverse Effect.

     SECTION 3.09  Employee Benefit Plans; Labor Matters.  (a) With respect to
each employee benefit plan, program, policy, agreement, arrangement and contract
(including, without limitation, any "employee benefit plan," as defined in
section 3(3) of the Employee Retirement Income Security Act of 1974, as amended
("ERISA")) maintained or contributed to by the Company or any Company Subsidiary
on behalf of any current or former director, officer, employee, consultant or
shareholder of the Company or any Company Subsidiary, or with respect to which
the Company or any Company Subsidiary could incur liability under Section 4069,
4212(c) or 4204 of ERISA or otherwise, including, without limitation, any bonus
plan, consulting, employment or other compensation agreement, incentive, stock
option or other equity or equity-based compensation or deferred compensation
arrangement, stock purchase, severance pay, change of control, sick leave,
vacation pay, salary continuation, disability, hospitalization, medical
insurance, life insurance, scholarship program and any "employee pension plan,"
as defined in Section 3(2) of ERISA (the "Company Benefit Plans"), the Company
has made available to Parent a true and correct copy of (i) each material
Company Benefit Plan, (ii) each trust agreement relating to such Company Benefit
Plan, if any, (iii) the most recent annual report (Form 5500) filed with the
Internal Revenue Service (the "IRS"), if any, (iv) the most recent summary plan
description for such Company Benefit Plan for which a summary plan description
is required, (v) the most recent actuarial report or valuation relating to a
Company Benefit Plan subject to Title IV of ERISA, and (vi) the most recent
determination letter, if any, issued by the IRS with respect to any Company
Benefit Plan intended to be qualified under Section 401(a) of the Code. Schedule
3.09(a) sets forth a complete list of all material Company Benefit Plans. Except
as specifically provided in the foregoing documents delivered to Parent, there
are no amendments to any material Company Benefit Plan that have been adopted or
approved nor has the Company or any Company Subsidiary undertaken to make any
such amendments or to adopt or approve any new material Company Benefit Plan.

     (b) With respect to each Company Benefit Plan which is subject to Title IV
of ERISA, (i) the present value of accrued benefits under such Company Benefit
Plan, based upon the actuarial assumptions used for funding purposes in the most
recent actuarial report prepared by such Company Benefit Plan's actuary with
respect to such Company Benefit Plan, did not, as of its latest valuation date,
exceed the then current value of the assets of such Company Benefit Plan
allocable to such accrued benefits, and to the Company's knowledge, no events
have occurred that would change such calculations as of the date hereof, (ii) no
"reportable event" (within the meaning of Section 4043 of ERISA) has occurred
with respect to any Company Benefit Plan for which the 30-day notice requirement
has not been waived and the consummation of the transactions contemplated by
this Agreement will not result in the occurrence of any such reportable event,
except where such reportable event would not have a Company Material Adverse
Effect, (iii) all premiums to the Pension Benefit Guaranty Corporation (the
"PBGC") have been timely paid in full, (iv) no liability (other than for
premiums to the PBGC) under Title IV of ERISA has been or is expected to be
incurred by the Company or any Company Subsidiary, (v) the PBGC has not
instituted proceedings to terminate any such Company Benefit Plan and, to the
Company's knowledge, no condition exists that presents a risk that such
proceedings will be instituted or which would constitute grounds under Section
4042 of ERISA for the termination of, or the appointment of a trustee to
administer, any such Company Benefit Plan, and (vi) no condition exists which
would subject the Company or any Company Subsidiary to any fine under Section
4071 of ERISA, except where such condition would not have a Company Material
Adverse Effect. No Company Benefit Plan is a "multiemployer plan" (as such term
is defined in section 3(37) of ERISA).

     (c)  With respect to the Company Benefit Plans, no event has occurred, and
there exists no condition or set of circumstances, in connection with which the
Company or any Company Subsidiary could reasonably be expected to be subject to
any actual or contingent liability under the terms of such Company Benefit
Plans, ERISA, the Code or any other applicable law which has had, or could
reasonably be expected to have, individually or in the aggregate, a Company
Material Adverse Effect. Each of the Company Benefit Plans has

                                       A-12


been operated and administered in all material respects in accordance with
applicable laws and administrative or governmental rules and regulations,
including, but not limited to, ERISA and the Code, except where a violation of
any such law, rule or regulation would not have a Company Material Adverse
Effect. Each of the Company Benefit Plans intended to be "qualified" within the
meaning of Section 401(a) of the Code has received a favorable determination
letter as to such qualification from the IRS, and no event has occurred, either
by reason of any action or failure to act, and no condition exists which would
cause the loss of any such qualification, except where such loss of
qualification would not have a Company Material Adverse Effect. All
contributions or other amounts payable by the Company or any Company Subsidiary
with respect to each Company Benefit Plan in respect of current or prior plan
years have been paid or accrued in accordance with GAAP and Section 412 of the
Code.

     (d) Neither the Company nor any Company Subsidiary is a party to any
collective bargaining or other labor union contract applicable to persons
employed by the Company or any Company Subsidiary and no collective bargaining
agreement is being negotiated by the Company or any Company Subsidiary. During
the past three years, neither the Company nor any Company Subsidiary has
experienced any work stoppage or other labor difficulty, and as of the date of
this Agreement, there is no effort by or on behalf of any labor union to
organize any persons employed by the Company and there is no labor dispute,
strike or work stoppage against the Company or any Company Subsidiary pending or
threatened in writing, except where such dispute, strike or work stoppage has
not had, and could not reasonably be expected to have, individually or in the
aggregate, a Company Material Adverse Effect. As of the date of this Agreement,
none of the Company, any Company Subsidiary, or their respective representatives
or employees, has committed any unfair labor practices in connection with the
operation of the respective businesses of the Company or any Company Subsidiary,
and there is no charge or complaint against the Company or any Company
Subsidiary by the National Labor Relations Board or any comparable state agency
pending or threatened in writing, except where such unfair labor practice,
charge or complaint has not had, and could not reasonably be expected to have,
individually or in the aggregate, a Company Material Adverse Effect.

     (e) The Company and the Company Subsidiaries have no liability for life,
health, medical or other welfare benefits to former directors, officers,
employees or consultants or beneficiaries or dependents thereof, except for
health continuation coverage as required by Section 4980B of the Code or Part 6
of Title I of ERISA and arrangements provided to individuals at a cost that is
not material to the Company. No condition exists that would prevent the Company
or any Company Subsidiary from amending or terminating any Company Benefit Plan
providing for health, medical or life insurance benefits in respect of any
active employee, director, officer, or consultant of the Company or any Company
Subsidiary other than limitations imposed under the terms of a collective
bargaining agreement.

     (f) Neither the execution and delivery of this Agreement nor the
shareholder approval, or the consummation, of the transactions contemplated
hereby will (either alone or in conjunction with any other event) result in,
cause the accelerated vesting, funding or delivery of, or increase the amount or
value of, any payment or benefit to any director, officer, employee or
consultant of the Company or any Company Subsidiary, or result in any limitation
on the right of the Company or any Company Subsidiary to amend, merge, terminate
or receive a reversion of assets from any Company Benefit Plan or related trust.
Without limiting the generality of the foregoing, no amount paid or payable
(whether in cash, in property, or in the form of benefits) by the Company or any
Company Subsidiary in connection with the transactions contemplated hereby
(either solely as a result thereof or as a result of such transactions in
conjunction with any other event) will be an "excess parachute payment" within
the meaning of Section 280G of the Code.

     (g) None of the Company and any Company Subsidiary nor any other person,
including any fiduciary, has engaged in any "prohibited transaction" (as defined
in Section 4975 of the Code or Section 406 of ERISA), which could reasonably be
expected to subject any of the Company Benefit Plans or their related trusts,
the Company, any Company Subsidiary or any person that the Company or any
Company Subsidiary has an obligation to indemnify, to any material tax or
penalty imposed under Section 4975 of the Code or Section 502 of ERISA.

                                       A-13


     (h) There are no material pending or threatened claims (other than claims
for benefits in the ordinary course), lawsuits or arbitrations which have been
asserted or instituted, and, to the Company's knowledge, no set of circumstances
exists which may reasonably give rise to a claim or lawsuit, against the Company
Benefit Plans, or any fiduciaries thereof, with respect to their duties to the
Company Benefit Plans or the assets of any of the trusts under any of the
Company Benefit Plans that could reasonably be expected to result in any
material liability of the Company or any Company Subsidiary to the PBGC, the
Department of Treasury, the Department of Labor, any Multiemployer Plan, any
Company Benefit Plan, any participant in a Company Benefit Plan, or any other
party.

     (i) Each Company Benefit Plan that is subject to or governed by the law of
any jurisdiction other than the United States or any State or Commonwealth of
the United States (each, a "Company Foreign Benefit Plan"), has been maintained
in material compliance with its terms and conditions and in material compliance
with the requirements prescribed by any and all statutory and regulatory laws
that are applicable to such Company Foreign Benefit Plan (including, without
limitation, establishing book reserves in accordance with normal accounting
practices and qualifying for special tax treatment if such treatment was
intended), except that would not, individually or in the aggregate, be expected
to have a Company Material Adverse Effect. Except as disclosed on Schedule
3.09(i), no material Company Foreign Benefit Plan is a defined benefit pension
plan.

     (j) Each of the Company and the Company Subsidiaries is in compliance with
all applicable Laws and collective bargaining agreements respecting employment
and employment practices, terms and conditions of employment, wages (including
withholding) and hours and occupational safety and health, except as could not,
individually or in the aggregate, have a Company Material Adverse Effect.

     SECTION 3.10  Contracts.  Except as disclosed in the Company SEC Reports,
there is no contract or agreement that is material to the financial condition or
results of operations of the Company and the Company Subsidiaries taken as a
whole. Neither the Company nor any Company Subsidiary is in violation of or in
default under (nor does there exist any condition which upon the passage of time
or the giving of notice would cause such a violation of or default under) any
loan or credit agreement, note, bond, mortgage, indenture or lease, or any other
contract, agreement, arrangement or understanding to which it is a party or by
which it or any of its properties or assets is bound, except for violations or
defaults that have not had, and could not reasonably be expected to have,
individually or in the aggregate, a Company Material Adverse Effect. Neither the
Company nor any Company Subsidiary is party to any agreement restricting the
right of the Company or any Company Subsidiary to compete with another person or
restricting the conduct of the business of the Company or any Company Subsidiary
in any geographical area, not including exclusivity or similar agreements that
are customary in the advertising industry. Except as disclosed in the Company
SEC Documents, the Company is not a party to any contract, understanding,
arrangement, letter agreement, letter of intent, memorandum of understanding or
similar arrangement with Dentsu.

     SECTION 3.11  Trademarks, Patents and Copyrights.  Except as would not,
individually or in the aggregate, have a Company Material Adverse Effect, the
Company and the Company Subsidiaries own or possess adequate licenses or other
valid rights to use all patents, patent rights, trademarks, trademark rights,
trade names, trade dress, trade name rights, copyrights, service marks, trade
secrets, applications for trademarks and for service marks, know-how and other
proprietary rights and information used or held for use in connection with the
business of the Company and the Company Subsidiaries as currently conducted, and
no assertion or claim has been made in writing challenging the validity of any
of the foregoing which would have a Company Material Adverse Effect. The conduct
of the business of the Company and the Company Subsidiaries as currently
conducted does not conflict in any way with any patent, patent right, license,
trademark, trademark right, trade dress, trade name, trade name right, service
mark or copyright of any third party that has had, or could reasonably be
expected to have, individually or in the aggregate, a Company Material Adverse
Effect.

     SECTION 3.12  Client Relations; Media Buying.  (a) As of the date hereof,
to the Company's knowledge, except as would not reasonably be expected,
individually or in the aggregate, to have a Company Material Adverse Effect, no
material client of the Company or any of the Company Subsidiaries has advised

                                       A-14


the Company or such Company Subsidiary orally or in writing that it is (x)
terminating or considering terminating the handling of its business by the
Company or such Company Subsidiary as a whole or in any substantial part or (y)
planning to reduce its future spending with the Company or such Company
Subsidiary in any manner which was not reflected in the 2002 revenue budget of
the Company.

     (b) The Company is not a party to any long-term media-buying agreements
material to the business of the Company.

     SECTION 3.13  Key Managers.  As of the date hereof, to the Company's
knowledge, except as would not reasonably be expected, individually or in the
aggregate, to have a Company Material Adverse Effect, none of the key account
managers of the Company or any of the Company Subsidiaries has advised the
Company or such Company Subsidiary orally or in writing that he or she is
terminating or considering terminating his or her employment with the Company or
such Company Subsidiary.

     SECTION 3.14  Taxes.  (a) Except for such matters that would not have, and
could not reasonably be expected to have, a Company Material Adverse Effect, (i)
the Company and each of the Company Subsidiaries have timely filed all returns
and reports required to be filed by them with any taxing authority with respect
to Taxes (as defined below), all such returns and reports are complete and
accurate and all Taxes shown to be due on such returns have been timely paid,
(ii) all Taxes (whether or not shown on any Tax return) owed by the Company or
any Company Subsidiary and required to have been paid have been timely paid or,
in the case of Taxes which the Company or a Company Subsidiary is presently
contesting in good faith, the Company or such Company Subsidiary has established
an adequate reserve for such Taxes, (iii) there are no pending proceedings by
any taxing authority for the assessment or collection of Taxes against the
Company or any of the Company Subsidiaries and (iv) the Company and each of the
Company Subsidiaries have provided adequate reserves in their financial
statements for any accrued Taxes (or Taxes otherwise due) that have not been
paid. As used in this Agreement, "Taxes" shall mean any and all taxes, fees,
levies, duties, tariffs, imposts and other charges of any kind (together with
any and all interest, penalties, additions to tax and additional amounts imposed
with respect thereto) imposed by any government or taxing authority, including,
without limitation: taxes or other charges on or with respect to income,
franchises, windfall or other profits, gross receipts, property, sales, use,
capital stock, payroll, employment, social security, workers' compensation,
unemployment compensation or net worth; taxes or other charges in the nature of
excise, withholding, ad valorem, stamp, transfer, value added or gains taxes;
license, registration and documentation fees; and customers' duties, tariffs and
similar charges.

     (b) Leo Burnett Company, Inc. was classified as an "S corporation" within
the meaning of Section 1361 of the Code for all periods from January 1, 1987
through December 31, 1998 (and for any other period, if any, as to which it
reported as an "S corporation") for US federal income tax purposes and during
such periods validly elected to be classified as an "S corporation" in each
state where it filed a Tax return on such basis. Leo Burnett Company, Inc. and
each of its subsidiaries, was classified as an "S corporation" or a "qualified
subchapter S subsidiary" within the meaning of Section 1361 of the Code for any
period as to which it reported as an "S corporation" or a "qualified subchapter
S subsidiary," respectively, for U.S. federal income tax purposes and during
such period validly elected to be classified as an "S corporation" or a
"qualified subchapter S subsidiary," respectively, in each state where it filed
a Tax return on such basis. Neither the Company nor any Company Subsidiary
(other than Leo Burnett Company, Inc. and its subsidiaries) has ever filed a Tax
return reporting that such corporation was classified as an "S corporation" or a
"qualified subchapter S subsidiary" within the meaning of Section 1361 of the
Code.

     (c) Neither the Company nor any Company Subsidiary has constituted either a
"distributing corporation" or a "controlled corporation" within the meaning of
Section 355(a)(1)(A) of the Code in a distribution of stock intended to qualify
for tax-free treatment under Section 355 of the Code (x) in the two years prior
to the date of this Agreement (or will constitute such a corporation in the two
years prior to the Closing Date) or (y) which otherwise constitutes part of a
"plan" or "series of related transactions" within the meaning of Section 355(e)
of the Code in conjunction with the Merger.

     (d) The Company and its Subsidiaries have not made any payments, are not
obligated to make any payments, and are not a party to any agreements that under
any circumstances could obligate any of them to

                                       A-15


make any payments that would constitute compensation in excess of the limitation
set forth in Section 162(m) of the Code.

     SECTION 3.15  Vote Required.  The only vote of the holders of any class or
series of capital stock of the Company necessary to approve this Agreement, the
Merger and the other transactions contemplated by this Agreement is the
affirmative vote of the holders of a majority of the outstanding shares of
Company Common Stock, voting as one class in favor of the approval of this
Agreement. Pursuant to the Voting Trust Agreement, each holder of record of
trust certificates of the Voting Trust has the right to direct the Voting
Trustees in the voting on the Merger of shares of Class A Common Stock
attributable to such holder, and the Voting Trustees, as record holders of all
outstanding shares of Class A Common Stock, shall solicit such directions in
writing and shall vote (or refrain from voting) such shares in accordance with
such directions.

     SECTION 3.16  Accounting and Reorganization Matters.  To the knowledge of
the Company, neither the Company nor any of its affiliates has taken or agreed
to take any action that would prevent or impede the Merger from constituting a
reorganization within the meaning of Section 368(a) of the Code. The Company is
not aware of any agreement, plan or other circumstance that would prevent or
impede the Merger from constituting a reorganization within the meaning of
Section 368(a) of the Code.

     SECTION 3.17  Opinion of Financial Advisor.  The Company has received the
opinion, to be confirmed in writing, of Morgan Stanley & Co. Incorporated
("Morgan Stanley") to the effect that, as of the date of this Agreement, the
consideration to be received by holders of Class A Common Stock in the Merger is
fair to such holders from a financial point of view, a copy of which opinion
will be delivered to Parent promptly after the date of this Agreement.

     SECTION 3.18  Brokers.  No broker, finder or investment banker (other than
Morgan Stanley) is entitled to any brokerage, finder's or other fee or
commission in connection with the Merger or the other transactions contemplated
by this Agreement based upon arrangements made by or on behalf of the Company.

                                   ARTICLE IV

            REPRESENTATIONS AND WARRANTIES OF PARENT AND MERGER SUB

     Except as disclosed in the publicly available Parent Reports filed with the
Agencies or as set forth in the Disclosure Schedule delivered by Parent and
Merger Sub to the Company concurrently with the execution of this Agreement (the
"Parent Disclosure Schedule") and making reference to the particular subsection
of this Agreement to which exception is being taken, Parent and Merger Sub
hereby jointly and severally represent and warrant to the Company that:

     SECTION 4.01  Organization and Qualification; Subsidiaries.  Each of Parent
and each subsidiary of Parent (the "Parent Subsidiaries") is a societe anonyme,
corporation or other entity duly organized, validly existing and in good
standing under the laws of the jurisdiction of its incorporation or organization
and has all requisite corporate or other power and authority to own, lease and
operate its properties and to carry on its business as it is now being
conducted, except where the failures to be so organized, existing or in good
standing or to have such corporate or other power and authority have not had,
and could not reasonably be expected to have, individually or in the aggregate,
a Parent Material Adverse Effect (as defined below). Each of Parent and the
Parent Subsidiaries is duly qualified or licensed as a foreign corporation to do
business, and is in good standing, in each jurisdiction where the character of
the properties owned, leased or operated by it or the nature of its business
makes qualification or licensing necessary, except for such failures to be so
qualified or licensed and in good standing that have not had, and could not
reasonably be expected to have, individually or in the aggregate, a Parent
Material Adverse Effect. The term "Parent Material Adverse Effect" means any
change in or effect on the business of Parent and the Parent Subsidiaries that
is materially adverse to the business, assets, financial condition or results of
operations of Parent and the Parent Subsidiaries taken as a whole, except for
any such change or effect resulting from or arising out of (i) changes in
circumstances or conditions affecting the advertising industry in general, (ii)
changes in general United States or global economic or business conditions or
financial markets or (iii) the announcement of this Agreement or the
transactions contemplated hereby. Parent has heretofore made available to the
Company a complete and

                                       A-16


correct copy of Parent's statuts and Certificate of Incorporation (Kbis) and the
Certificate of Incorporation and By-Laws of Merger Sub. Such statuts,
Certificate of Incorporation (Kbis), Certificate of Incorporation and By-Laws
are in full force and effect.

     SECTION 4.02  Capitalization.  As of March 5, 2002, (i) Parent had issued
and outstanding 139,781,849 ordinary shares having a nominal value of 0.40 Euros
per ordinary share (each a "Parent Ordinary Share"), all of which are validly
issued, fully paid and nonassessable, and (ii) 4,758,024 Parent Ordinary Shares
were held in the treasury of Parent or owned by Parent Subsidiaries. As of March
5, 2002, Parent had outstanding stock options under stock option plans, programs
and arrangements of Parent and the Parent Subsidiaries (the "Parent Stock Option
Plans") (i) to purchase 3,423,135 Parent Ordinary Shares held in the treasury of
Parent and (ii) to subscribe for 760,343 newly issued Parent Ordinary Shares
(collectively, the "Parent Options"). As of February 26, 2002, 45,349,849
Contingent Value Rights of Parent were outstanding. As of March 1, 2002, Parent
had outstanding 648,379 of each of ADSs and ADRs and 423,847 American Depositary
Contingent Value Rights and American Depositary Contingent Value Right Receipts.
As of January 18, 2002, Parent had issued and outstanding 17,624,521 obligations
a option de conversion en actions nouvelles et/ou d'echange en actions
existantes ("Parent OCEANES") convertible into 17,624,521 Parent Ordinary
Shares. All outstanding Parent Ordinary Shares have been duly authorized and
validly issued and are fully paid and nonassessable. Except as set forth in this
Section 4.02 and for changes since March 5, 2002 resulting from the exercise of
Parent Stock Options outstanding on such date which were granted pursuant to
Parent Stock Option Plans, there are no outstanding shares of capital stock or
voting securities of the Company, and there are no options, warrants or other
subscription rights, preemptive or similar rights agreements, arrangements or
commitments of any character relating to the issued or unissued capital stock of
Parent or any Parent Subsidiary or obligating Parent or any Parent Subsidiary to
issue, transfer or sell any shares of capital stock, voting securities or
securities convertible into or exchangeable for capital stock or voting
securities of the Parent or any Parent Subsidiary or obligating the Parent or
any Parent Subsidiary to grant, extend or enter into any such option, warrant,
subscription or other right, convertible security, agreement, arrangement or
commitment. All Parent Ordinary Shares subject to issuance as aforesaid, upon
issuance on the terms and conditions specified in the instruments pursuant to
which they are issuable, will be duly authorized, validly issued, fully paid and
nonassessable. There are no outstanding obligations of Parent or any Parent
Subsidiary to repurchase, redeem or otherwise acquire any Parent Ordinary Shares
or any capital stock of any Parent Subsidiary. Each outstanding share of capital
stock of each Parent Subsidiary is duly authorized, validly issued, fully paid
and nonassessable and each such share owned by Parent or another Parent
Subsidiary is free and clear of all security interests, liens, claims, pledges,
options, rights of first refusal, agreements, limitations on Parent's or such
other Parent Subsidiary's voting rights, charges and other encumbrances of any
nature whatsoever, except where failure to own such shares free and clear would
not, individually or in the aggregate, have a Parent Material Adverse Effect.
The authorized capital stock of Merger Sub consists of 100 shares of common
stock, par value $.01 per share, all of which are duly authorized, validly
issued, fully paid and nonassessable and free of any preemptive rights in
respect thereof and all of which are owned by Parent. Each of the Parent
Ordinary Shares, Parent ORAs and Parent OBSAs, when issued pursuant to the terms
of this Agreement, and the Parent Ordinary Shares when issued upon redemption of
Parent ORAs or exercise of Parent warrants, shall be validly issued, fully paid
and nonassessable and, subject to the terms of this Agreement, will provide its
holders with the same rights as the rights of the holders of securities of the
same category.

     SECTION 4.03  Authority Relative to this Agreement.  Each of Parent, Merger
Sub and Parent LLC has all necessary corporate or other power and authority to
execute and deliver this Agreement, and, subject to obtaining the necessary
approvals of Parent's shareholders, to perform its obligations hereunder and to
consummate the Merger and the other transactions contemplated by this Agreement.
The execution and delivery of this Agreement by each of Parent, Merger Sub and
Parent LLC and the consummation by each of Parent, Merger Sub and Parent LLC of
the Merger and the other transactions contemplated by this Agreement have been
duly and validly authorized by all necessary corporate or other action and no
other corporate proceedings on the part of Parent are necessary to authorize
this Agreement or to consummate the Merger and the other transactions
contemplated by this Agreement (other than, with respect to the Merger, the
filing and recordation of appropriate merger documents as required by the DGCL,
the approval of the

                                       A-17


issuance to Parent LLC of (i) Parent Ordinary Shares or obligations
remboursables en actions immediately redeemable into Parent Ordinary Shares,
(ii) Parent ORAs and (iii) Parent OBSAs pursuant to the Merger by the holders of
two-thirds ( 2/3) of the shares present or represented at the Parent
Shareholders' Meeting (as defined in Section 6.01(e)) as required by French law)
and the approval of such issuance by the Management Board of Parent by virtue of
the power given to it by the Parent Shareholders' Meeting or by the Chairman of
the Management Board by virtue of the power given to him by the Management
Board, as the case may be. This Agreement has been duly and validly executed and
delivered by each of Parent, Merger Sub and Parent LLC and, assuming the due
authorization, execution and delivery by the Company, constitutes a legal, valid
and binding obligation of each of Parent, Merger Sub and Parent LLC, enforceable
against each of Parent, Merger Sub and Parent LLC in accordance with its terms.

     SECTION 4.04  No Conflict; Required Filings and Consents.  (a) The
execution and delivery of this Agreement by each of Parent, Merger Sub and
Parent LLC do not, and the performance of this Agreement by each of Parent,
Merger Sub and Parent LLC will not, (i) conflict with or violate the statuts and
Certificate of Incorporation (Kbis) of Parent, the Certificate of Incorporation
or By-Laws of Merger Sub or any equivalent organizational documents of any other
Parent Subsidiary, (ii) assuming that all consents, approvals, authorizations
and other actions described in Section 4.04(b) have been obtained and all
filings and obligations described in Section 4.04(b) have been made, conflict
with or violate any Law applicable to Parent or any Parent Subsidiary or by
which any property or asset of Parent or any Parent Subsidiary is bound or
affected, or (iii) result in any breach of or constitute a default (or an event
which with notice or lapse of time or both would become a default) under, or
give to others any right of termination, amendment, acceleration or cancellation
of, or result in the creation of a lien or other encumbrance on any property or
asset of Parent or any Parent Subsidiary pursuant to, any note, bond, mortgage,
indenture, contract, agreement, lease, license, permit, franchise or other
instrument or obligation binding upon Parent or any Parent Subsidiary, except,
with respect to clauses (ii) and (iii), for any such conflicts, violations,
breaches, defaults, or other occurrences that have not had, and could not
reasonably be expected to have, individually or in the aggregate, a Parent
Material Adverse Effect, and that could not reasonably be expected to prevent or
materially delay the consummation of the transactions contemplated by this
Agreement and (y) with respect to clause (iii), for any such conflicts,
violations, breaches, defaults or other occurrences arising under or out of (A)
agreements the loss of the net income from which, individually or in the
aggregate, would not have a Parent Material Adverse Effect or (B) agreements the
Parent has the right or ability to terminate without cause with less than six
months' notice.

     (b) The execution and delivery of this Agreement by each of Parent, Merger
Sub and Parent LLC do not, and the performance of this Agreement by each of
Parent, Merger Sub and Parent LLC will not, require any consent, approval,
authorization or permit of, or filing with or notification to, any Governmental
Entity, except (i) for applicable requirements, if any, of the Exchange Act,
Blue Sky Laws, the Securities Act, the New York Stock Exchange, Inc. ("NYSE"),
Euronext, state takeover laws, the HSR Act, the filing of a notification with
the Commission of the European Union under Regulation 4064/89, the applicable
requirements of Laws, rules and regulations in other non-U.S. jurisdictions
governing antitrust or merger control matters, the filing and recordation of
appropriate merger documents as required by the DGCL, compliance with applicable
requirements of the Commission des Operations de Bourse (the "COB") relating to
the Parent Ordinary Shares, Parent ORAs and Parent OBSAs to be issued pursuant
to or in connection with the Merger and compliance with any other applicable
French companies or securities or takeover laws and regulations, and (ii) where
the failure to obtain such consents, approvals, authorizations or permits, or to
make such filings or notifications, has not had, and could not reasonably be
expected to have, individually or in the aggregate, a Parent Material Adverse
Effect, and could not reasonably be expected to prevent or materially delay the
consummation of the transactions contemplated by this Agreement.

     SECTION 4.05  Compliance with Laws.  Neither Parent nor any Parent
Subsidiary is in conflict with, or in default or violation of, any Law
applicable to Parent or any Parent Subsidiary or by which any property or asset
of Parent or any Parent Subsidiary is bound or affected, except for any such
conflicts, defaults or violations that have not had, and could not reasonably be
expected to have, individually or in the aggregate, a Parent Material Adverse
Effect.

                                       A-18


     SECTION 4.06  Parent Reports; Financial Statements.  (a) Parent has filed
all forms, reports and documents required to be filed by it with the SEC, the
COB, the Conseil des Marches Financiers and Euronext (the "Agencies") since
December 31, 2000 through the date of this Agreement (collectively, the "Parent
Reports"). As of the respective dates they were filed (or, if amended or
superseded by a filing prior to the date hereof, on the date of such filing),
(i) the Parent Reports were prepared, and all forms, reports and documents filed
with the Agencies after the date of this Agreement and prior to the Effective
Time will be prepared, in all material respects in accordance with the
requirements of applicable Law and (ii) none of the Parent Reports contained,
nor will any forms, reports and documents filed after the date of this Agreement
and prior to the Effective Time contain, any untrue statement of a material fact
or omit to state a material fact required to be stated therein or necessary in
order to make the statements made therein, in light of the circumstances under
which they were made, not misleading. No Parent Subsidiary is required to file
any form, report or other document with any Agency.

     (b) Each of the consolidated financial statements (including, in each case,
any notes thereto) contained in the Parent Reports and in any form, report or
document filed after the date of this Agreement and prior to the Effective Time
(i) was, or will be, as the case may be, prepared in accordance with French GAAP
applied on a consistent basis throughout the periods indicated (except as may be
indicated in the notes thereto or, in the case of unaudited statements, as
permitted by Agency rules), (ii) in the case of Parent Reports filed with the
SEC, was, or will be, reconciled to U.S. GAAP as required by and in accordance
with the requirements of the Exchange Act, and (iii) presented or will present
fairly, in all material respects, the consolidated financial position of the
Parent and the consolidated Parent Subsidiaries as at the respective dates
thereof and their consolidated results of operations and cash flows for the
respective periods indicated therein, except as otherwise noted therein
(subject, in the case of unaudited statements, to normal and recurring year-end
adjustments which were not and are not expected, individually or in the
aggregate, to have a Parent Material Adverse Effect).

     (c) Schedule 4.06(c) sets forth Parent's consolidated balance sheets as of
December 31, 2001, 2000 and 1999 and Parent's consolidated income statements for
each of the years in the three-year period ended December 31, 2001 (the "Parent
2001 Financial Statements"). The Parent 2001 Financial Statements have been
prepared in accordance with French GAAP (except that such statements lack notes
and other presentation items) applied on a consistent basis throughout the
periods indicated and presented and present fairly, in all material respects,
the consolidated financial position of Parent and the consolidated Parent
Subsidiaries as at the respective dates thereof and their consolidated results
of operations for the respective periods indicated therein. The Parent 2001
Financial Statements will not be materially different from the corresponding
items included in the audited financial statements of Parent to be included in
Parent's Document de Reference for the year ended December 31, 2001.

     SECTION 4.07  Absence of Certain Changes or Events.  Since December 31,
2000, except as contemplated by or as disclosed in this Agreement, Parent and
the Parent Subsidiaries have conducted their businesses only in the ordinary
course and in a manner consistent with past practice and, since such date, there
has not been (a) any event, occurrence, development or state of circumstances or
facts that, either individually or in the aggregate, has had or is reasonably
likely to have, a Parent Material Adverse Effect, (b) any material change by
Parent in its accounting methods, principles or practices, or (c) any
declaration, setting aside or payment of any dividend or distribution in respect
of the Parent Ordinary Shares or any redemption, purchase or other acquisition
of any of Parent's securities.

     SECTION 4.08  Absence of Litigation.  There is no litigation, suit, claim,
action, proceeding or investigation pending or, to the knowledge of the Parent,
threatened against Parent or any Parent Subsidiary, or any property or asset of
the Parent or any Parent Subsidiary, before any court, arbitrator or
Governmental Entity, domestic or foreign, which has had or could reasonably be
expected to have, individually or in the aggregate, a Parent Material Adverse
Effect. Neither the Parent nor any Parent Subsidiary nor any property or asset
of the Parent or any Parent Subsidiary is subject to any continuing order of,
consent decree, settlement agreement or other similar written agreement with any
Governmental Entity, or any order, writ, judgment, injunction, decree,
determination or award of any Governmental Entity or arbitrator having or which
would reasonably be expected to have, individually or in the aggregate, a Parent
Material Adverse Effect.

                                       A-19


     SECTION 4.09  Contracts.  Except as disclosed in the Parent Reports, there
is no contract or agreement that is material to the financial condition or
results of operations of Parent and the Parent Subsidiaries taken as a whole.
Neither Parent nor any Parent Subsidiary is in violation of or in default under
(nor does there exist any condition which upon the passage of time or the giving
of notice would cause such a violation of or default under) any loan or credit
agreement, note, bond, mortgage, indenture or lease, or any other contract,
agreement, arrangement or understanding to which it is a party or by which it or
any of its properties or assets is bound, except for violations or defaults that
have not had, and could not reasonably be expected to have, individually or in
the aggregate, a Parent Material Adverse Effect. Neither Parent nor any Parent
Subsidiary is a party to any agreement restricting the right of Parent or any
Parent Subsidiary to compete with another person or restricting the conduct of
the business of the Parent or any Parent Subsidiary in any geographical area,
not including exclusivity or similar agreements that are customary in the
advertising industry. There are no contracts, understandings, arrangements,
letter agreements, letters of intent, memoranda of understanding or similar
arrangements between Parent and Societe Anonyme Somarel.

     SECTION 4.10  Trademarks, Patents and Copyrights.  Except as would not,
individually or in the aggregate, have a Parent Material Adverse Effect, Parent
and the Parent Subsidiaries own or possess adequate licenses or other valid
rights to use all patents, patent rights, trademarks, trademark rights, trade
names, trade dress, trade name rights, copyrights, service marks, trade secrets,
applications for trademarks and for service marks, know-how and other
proprietary rights and information used or held for use in connection with the
business of Parent and the Parent Subsidiaries as currently conducted, and no
assertion or claim has been made in writing challenging the validity of any of
the foregoing which would have a Parent Material Adverse Effect. The conduct of
the business of Parent and the Parent Subsidiaries as currently conducted does
not conflict in any way with any patent, patent right, license, trademark,
trademark right, trade dress, trade name, trade name right, service mark or
copyright of any third party that has had, or could reasonably be expected to
have, individually or in the aggregate, a Parent Material Adverse Effect.

     SECTION 4.11  Client Relations; Media Buying.  (a) As of the date hereof,
to Parent's knowledge, except as would not reasonably be expected, individually
or in the aggregate, to have a Parent Material Adverse Effect, no material
client of Parent or any of the Parent Subsidiaries has advised Parent or such
Parent Subsidiary orally or in writing that it is (x) terminating or considering
terminating the handling of its business by Parent or such Parent Subsidiary as
a whole or in any substantial part or (y) planning to reduce its future spending
with Parent or such Parent Subsidiary in any manner which was not reflected in
the 2002 revenue budget of Parent.

     (b)  Parent is not a party to any long-term media-buying agreements
material to its business.

     SECTION 4.12  Key Managers.  As of the date hereof, to Parent's knowledge,
except as would not reasonably be expected, individually or in the aggregate, to
have a Parent Material Adverse Effect, none of the key account managers of
Parent or any of the Parent Subsidiaries has advised Parent or such Parent
Subsidiary orally or in writing that he or she is terminating or considering
terminating his or her employment with Parent or such Parent Subsidiary.

     SECTION 4.13  Taxes.  Except for such matters that would not have, and
could not reasonably be expected to have, a Parent Material Adverse Effect, (i)
Parent and each of the Parent Subsidiaries have timely filed all returns and
reports required to be filed by them with any taxing authority with respect to
Taxes, all such returns and reports are complete and accurate and all Taxes
shown to be due on such returns have been timely paid, (ii) all Taxes (whether
or not shown on any Tax return) owed by Parent or any Parent Subsidiary and
required to have been paid have been timely paid or, in the case of Taxes which
Parent or a Parent Subsidiary is presently contesting in good faith, Parent or
such Parent Subsidiary has established an adequate reserve for such Taxes, (iii)
there are no pending proceedings by any taxing authority for the assessment or
collection of Taxes against the Parent or any of the Parent Subsidiaries and
(iv) Parent and each of the Parent Subsidiaries have provided adequate reserves
in their financial statements for any accrued Taxes (or Taxes otherwise due)
that have not been paid.

     SECTION 4.14  Employee Benefits Plans; Labor Matters.  (a) "Parent Benefit
Plan" shall mean each "employee benefit plan," as defined in Section 3(3) of
ERISA, whether or not subject to ERISA, and each

                                       A-20


employment, severance or similar contract, plan, arrangement or compensation,
bonuses, profit-sharing, stock option or other stock related rights or other
forms of incentive or deferred compensation, vacation benefits, insurance
(including any self-insured arrangements), health or medical benefits, employee
assistance program, disability or sick leave benefits, workers' compensation,
supplemental unemployment benefits, severance benefits and post-employment or
retirement benefits (including compensation, pension, health, medical or life
insurance benefits) which is maintained, administered or contributed to by
Parent or any Parent Subsidiary and covers any employee or former employee of
Parent or any Parent Subsidiary, or with respect to which Parent or any Parent
Subsidiary has any liability.

     (b)  Except as could not reasonably be expected to have a Parent Material
Adverse Effect, (i) each Parent Benefit Plan is in compliance with all
applicable Laws (including, without limitation, ERISA and the Code) and has been
administered and operated in accordance with its terms; (ii) each Parent Benefit
Plan, which is intended to be "qualified" within the meaning of Section 401(a)
of the Code has received a favorable determination letter from the IRS and, no
event has occurred, either by reason of any action or failure to act, and no
condition exists which would cause the loss of any such qualification; (iii) the
actuarial present value of the accumulated plan benefits (whether or not vested)
under each Parent Benefit Plan covered by Title IV of ERISA, or which otherwise
is a pension plan (as defined in Section 3(2) of ERISA) or provides for
actuarially-determined benefits as of the close of its most recent plan year did
not exceed the market value of the assets allocable thereto; (iv) the PBGC has
not instituted proceedings to terminate any Parent Benefit Plan, and to Parent's
knowledge, no condition exists that presents a risk that such proceedings will
be instituted or which would constitute grounds under Section 402 of ERISA for
the termination of, or the appointment of a trustee to administer any such
Parent Benefit Plan; (v) no "accumulated funding deficiency," as defined in
Section 412 of the Code, has been incurred with respect to any Parent Benefit
Plan subject to Section 412; (vi) no "reportable event" within the meaning of
Section 4043 of ERISA, and no event described in Section 4062 or 4063 of ERISA,
has occurred in connection with any Parent Benefit Plan; and (vii) no material
liability, claim, action, litigation, audit, examination, investigation or
administrative proceeding has been made, commenced or, to the knowledge of
Parent, threatened with respect to any Parent Benefit Plan (other than routine
claims for benefits payable in the ordinary course);

     (c)  Except as could not reasonably be expected, individually or in the
aggregate, to have a Parent Material Adverse Effect, (i) each of Parent and
Parent Subsidiaries is, and at all times has been, in compliance with all
federal, state or other applicable laws respecting employment and employment
practices, terms and conditions of employment and wages and hours, and has not
and is not engaged in any unfair labor practice; (ii) no unfair labor practice
complaint against Parent or any Parent Subsidiary is pending before the National
Labor Relations Board or its foreign equivalent; (iii) during the last three
years there has not been any labor strike, dispute, slowdown or stoppage or, to
Parent's knowledge, threatened against or involving Parent or any Parent
Subsidiary; (iv) there is no effort by or on behalf of any labor union to
organize any persons employed by Parent; and (v) no arbitration proceeding
arising out of or under any collective bargaining agreement is pending and no
claim therefore has been asserted.

     SECTION 4.15  Vote Required.  No vote of the stockholders of Parent is
required by Law, Parent's statuts or otherwise in order for Parent, Merger Sub
and Parent LLC to consummate the Merger and the transactions contemplated hereby
other than the affirmative vote of two-thirds (2/3) of the shares present or
represented at the Parent Shareholders' Meeting, provided that the shares
present or represented on the proposal represent at least one-third (1/3) of the
outstanding Parent Ordinary Shares on first notice and one-quarter (1/4) of the
outstanding Parent Ordinary Shares if the meeting is held on second notice.

     SECTION 4.16  Operations of Merger Sub and Parent LLC.  Merger Sub is a
direct, wholly owned subsidiary of Parent, was formed solely for the purpose of
engaging in the transactions contemplated by this Agreement, has engaged in no
other business activities and has conducted no business operations. Parent LLC
is an indirect, wholly owned subsidiary of Parent, was formed solely for the
purpose of engaging in the transactions contemplated by this Agreement, has
engaged in no other business activities and has conducted no business
operations.

                                       A-21


     SECTION 4.17  Reorganization Matters.  To the knowledge of Parent, neither
Parent nor any of its affiliates has taken or agreed to take any action that
would prevent or impede the Merger from constituting a reorganization within the
meaning of Section 368(a) of the Code. Parent is not aware of any agreement,
plan or other circumstance that would prevent or impede the Merger from
constituting a reorganization within the meaning of Section 368(a) of the Code.

     SECTION 4.18  Brokers.  No broker, finder or investment banker (other than
Lazard Freres & Co. LLC) is entitled to any brokerage, finder's or other fee or
commission in connection with the Merger or the other transactions contemplated
by this Agreement based upon arrangements made by or on behalf of Parent.

                                   ARTICLE V

                    CONDUCT OF BUSINESSES PENDING THE MERGER

     SECTION 5.01  Conduct of Business by the Company Pending the Merger.  (a)
The Company agrees that, between the date of this Agreement and the Effective
Time, except as set forth in Section 5.01 of the Company Disclosure Schedule or
as contemplated by any other provision of this Agreement, unless Parent shall
otherwise consent in writing (such consent not to be unreasonably withheld or
delayed):

          (i)  the businesses of the Company and the Company Subsidiaries shall
     be conducted only in, and the Company and the Company Subsidiaries shall
     not take any action except in, the ordinary course of business and in a
     manner consistent with past practice; and

          (ii)  the Company shall use its reasonable best efforts to preserve
     substantially intact its business organization, to keep available the
     services of the current officers, employees and consultants of the Company
     and the Company Subsidiaries and to preserve the current relationships of
     the Company and the Company Subsidiaries with customers, suppliers and
     other persons with which the Company or any Company Subsidiary has
     significant business relations, and shall not take any actions to terminate
     any employee or officer prior to the Effective Time to cause severance
     payments to be due under the Company's change in control agreements (the
     "Change in Control Agreements").

By way of amplification and not limitation (but subject to the above
exceptions), neither the Company nor any Company Subsidiary shall, between the
date of this Agreement and the Effective Time, directly or indirectly, do any of
the following without the prior written consent of Parent (such consent not to
be unreasonably withheld or delayed):

     (b) amend or otherwise change its Amended and Restated Certificate of
Incorporation or By-Laws or equivalent organizational documents;

     (c) issue, sell, pledge, dispose of, grant, encumber, or authorize the
issuance, sale, pledge, disposition, grant or encumbrance of any shares of its
capital stock of any class, or any options, warrants, convertible securities or
other rights of any kind to acquire any shares of such capital stock, or any
other ownership interest (including, without limitation, any phantom interest),
of the Company or any Company Subsidiary (except (A) for the issuance of shares
of Company Common Stock pursuant to the Company Stock Options in accordance with
their terms, or (B) securities of Company Subsidiaries for internal
restructurings solely involving the Company and/or direct or indirect
wholly-owned Company Subsidiaries);

     (d) declare, set aside, make or pay any dividend or other distribution,
payable in cash, stock, property or otherwise, with respect to any of its
capital stock, other than dividends declared and paid in accordance with past
practice and dividends from a direct or indirect wholly-owned Company Subsidiary
to the Company or any other Company Subsidiary;

     (e) reclassify, combine, split, subdivide or redeem, purchase or otherwise
acquire, directly or indirectly, any of its capital stock except pursuant to (i)
the 2000 Stock Purchase Agreements in the form filed with the Company SEC
Reports and (ii) the stock purchase agreements between the Company and holders
of Company Stock Options;

                                       A-22


     (f) (i) acquire (including, without limitation, by merger, consolidation,
or acquisition of stock or assets, but not including internal restructurings
solely involving the Company and/or direct or indirect wholly-owned Company
Subsidiaries) any interest in any corporation, partnership or other business
organization or any division thereof, or any assets, other than acquisitions of
assets in the ordinary course of business consistent with past practice and any
other acquisitions for consideration which are not, in the aggregate, in excess
of $50 million;

         (ii) incur any indebtedness for borrowed money or issue any debt
securities or assume, guarantee or endorse, or otherwise as an accommodation
become responsible for, the obligations of any person, or make any loans or
advances, except for (A) indebtedness incurred in the ordinary course of
business and consistent with past practice and other indebtedness incurred under
the Company's $350 million debt facility or (B) any indebtedness solely
involving the Company and/or direct or indirect wholly-owned Company
Subsidiaries;

         (iii) enter into any contract or agreement material to the business,
results of operations or financial condition of the Company and the Company
Subsidiaries taken as a whole other than in the ordinary course of business and
consistent with past practice;

         (iv) authorize any capital expenditure, other than capital expenditures
in the ordinary course of business and consistent with past practice;

         (v) sell, lease, license or otherwise dispose of any material assets,
except in the ordinary course of business and in a manner consistent with past
practice (except for internal restructurings solely involving the Company and/or
direct or indirect wholly-owned Company Subsidiaries); or

         (vi) enter into or amend any contract, agreement, commitment or
arrangement that, if fully performed, would not be permitted under this Section
5.01(f);

     (g) except (i) in the ordinary course of business consistent with past
practice, (ii) as required by applicable law, or (iii) to the extent required
under existing plans, agreements or arrangements, increase the compensation
payable or to become payable or the benefits provided or to become provided to
current or former directors, officers, employees, or consultants of the Company
or any Company Subsidiary, or increase the compensation payable or benefits
provided under any Company Benefit Plan or collective bargaining agreement or
otherwise increase or accelerate the vesting or payment of the compensation
payable or the benefits provided or compensation or benefits to become payable
or provided to any current or former director, officer, employee or consultant
of the Company or any Company Subsidiary;

     (h) except (i) in the ordinary course of business consistent with past
practice, (ii) as required by applicable law, or (iii) to the extent required
under existing plans, agreements or arrangements, grant any severance or
termination pay to, or enter into or amend any employment, consulting or
severance agreement with, any director, officer, employee or consultant of the
Company or any Company Subsidiary or establish, adopt, enter into or amend, any
Company Benefit Plan;

     (i) hire or retain the services of any director, officer, employee or
consultant other than in the ordinary course of business consistent with past
practice;

     (j) take any action, other than reasonable and usual actions in the
ordinary course of business and consistent with past practice and any change
required by reason of a concurrent change in GAAP or Regulation S-X under the
Exchange Act, with respect to accounting policies or procedures;

     (k) amend or modify, or release any obligations under, any of the 2000
Stock Purchase Agreements, except in the case of departing employees consistent
with past practice or as set forth in Schedule 5.01; or

     (l) agree or commit to do any of the foregoing.

     SECTION 5.02  Conduct of Business by Parent Pending the Merger.  (a) Parent
agrees that, between the date of this Agreement and the Effective Time, except
as set forth in Section 5.02 of the Parent Disclosure

                                       A-23


Schedule or as contemplated by any other provision of this Agreement, unless the
Company shall otherwise consent in writing (such consent not to be unreasonably
withheld or delayed):

          (i) the business of Parent and the Parent Subsidiaries shall be
     conducted only in, and Parent and the Parent Subsidiaries shall not take
     any action except in the ordinary course of business and in a manner
     consistent with past practice; and

          (ii) Parent shall use its reasonable best efforts to preserve
     substantially intact its business organization, to keep available the
     services of the current officers, employees and consultants of Parent and
     the Parent Subsidiaries and to preserve the current relationships of Parent
     and the Parent Subsidiaries with customers, suppliers and other persons
     with which Parent or any Parent Subsidiary has significant business
     relations.

By way of amplification and not limitation (but subject to the above
exceptions), neither Parent nor any Parent Subsidiary shall, between the date of
this Agreement and the Effective Time, directly or indirectly, do any of the
following without the prior written consent of the Company (such consent not to
be unreasonably withheld):

     (b) amend or otherwise change its statuts or Certificate of Incorporation
(Kbis), By-Laws or equivalent organizational documents;

     (c) issue, sell, pledge, dispose of, grant, encumber, or authorize the
issuance, sale, pledge, disposition, grant or encumbrance of, any shares of its
capital stock of any class, or any options, warrants, convertible securities or
other rights of any kind to acquire any shares of such capital stock, or any
other ownership interest (including, without limitation, any phantom interest),
of Parent or any Parent Subsidiary (except for the issuance of (A) Parent
Ordinary Shares pursuant to the Parent Stock Options outstanding on the date of
this Agreement and the issuance, in the ordinary course of business and
consistent with past practice, of Parent Stock Options to purchase a maximum of
500,000 Parent Ordinary Shares pursuant to the Parent Stock Option Plans in
effect on the date of this Agreement and Parent Ordinary Shares issuable
pursuant to such Parent Stock Options, in accordance with the terms of the
Parent Stock Option Plans, (B) Parent Ordinary Shares in the ordinary course of
business and consistent with past practice pursuant to the Parent's Employee
Stock Purchase Plan as in existence at the Effective Time, (C) Parent Ordinary
Shares upon conversion at the option of the holders of Parent OCEANES pursuant
to their terms, or (D) securities of Parent Subsidiaries for internal
restructurings solely involving Parent and/or direct or indirect wholly owned
Parent Subsidiaries);

     (d) declare, set aside, make or pay any dividend or other distribution,
payable in cash, stock, property or otherwise, with respect to any of its
capital stock, other than dividends declared and paid in accordance with past
practice and dividends from a direct or indirect wholly-owned Parent Subsidiary
to Parent or any Parent Subsidiary;

     (e) reclassify, combine, split or subdivide any of its capital stock;

     (f) take any action, other than reasonable and usual actions in the
ordinary course of business and consistent with past practice and any change
required by reason of a concurrent change in GAAP or Regulation S-X under the
Exchange Act, with respect to accounting policies or procedures;

     (g) sell, lease, license or otherwise dispose of any material assets,
except in the ordinary course of business and in a manner consistent with past
practice (except for internal restructurings solely involving Parent and/or
direct or indirect wholly-owned Parent Subsidiaries);

     (h) acquire (including, without limitation, by merger, consolidation, or
acquisition of stock or assets, but not including internal restructurings solely
involving Parent and/or direct or indirect wholly-owned Parent Subsidiaries) any
interest in any corporation, partnership or other business organization or any
division thereof, or any assets, other than acquisitions of assets in the
ordinary course of business consistent with past practice and any other
acquisitions for consideration which are not, in the aggregate, in excess of $50
million;

     (i) incur any indebtedness for borrowed money or issue any debt securities
or assume, guarantee or endorse, or otherwise as an accommodation become
responsible for, the obligations of any person, or make any

                                       A-24


loans or advances, except for (A) indebtedness incurred in the ordinary course
of business and consistent with past practice and other indebtedness with a
maturity of not more than one year in a principal amount not, in the aggregate,
in excess of $100 million or (B) any indebtedness solely involving Parent and/or
direct or indirect wholly-owned Parent Subsidiaries; or

     (j) agree or commit to do any of the foregoing.

     SECTION 5.03  Notification of Certain Matters.  Parent shall give prompt
notice to the Company, and the Company shall give prompt notice to Parent, of
(i) the occurrence, or non-occurrence, of any event the occurrence, or
non-occurrence, of which could reasonably be expected to cause (x) any
representation or warranty contained in this Agreement to be untrue or
inaccurate or (y) any covenant, condition or agreement contained in this
Agreement not to be complied with or satisfied and (ii) any failure of Parent or
the Company, as the case may be, to comply with or satisfy any covenant,
condition or agreement to be complied with or satisfied by it hereunder;
provided, however, that the delivery of any notice pursuant to this Section 5.03
shall not limit or otherwise affect the remedies available hereunder to the
party receiving such notice.

                                   ARTICLE VI

                             ADDITIONAL AGREEMENTS

     SECTION 6.01  Registration Statement; Proxy Statements.  (a) As promptly as
practicable after the execution of this Agreement, the Company shall prepare and
file with the SEC a Company proxy statement (together with any amendments
thereof or supplements thereto, the "Company Proxy Statement") relating to the
meetings of the Company's stockholders (the "Company Stockholders' Meeting") to
be held to consider approval of this Agreement and the transactions contemplated
hereby. Parent shall promptly furnish all information concerning itself as the
Company may reasonably request in connection with such actions and the
preparation of the Registration Statement and the Company Proxy Statement. As
promptly as practicable after the applicable requirements of the SEC have been
satisfied, the Company shall mail the Company Proxy Statement to its
stockholders. Parent and its counsel shall be given a reasonable opportunity to
review and comment on the Company Proxy Statement prior to its being filed with
the SEC.

     (b) As promptly as practicable after the execution of this Agreement,
Parent and the Company will use reasonable best efforts to obtain a no-action
letter from the SEC to permit registration of the Parent OBSAs on a registration
statement on Form F-4 without compliance with the Trust Indenture Act of 1939
(the "Trust Indenture Act"). If such no-action letter is granted, Parent shall
prepare and file with the SEC a registration statement on Form F-4 for the
registration under the Securities Act of the Parent Ordinary Shares, Parent
OBSAs and Parent ORAs to be issued pursuant to the Merger. If such no-action
letter is not granted, then at the option of the Company either (i) if permitted
under applicable Law, the offer and sale of Parent Ordinary Shares, Parent OBSAs
and Parent ORAs will not be registered under the Securities Act, but shall be
made in a private placement in reliance upon the exemption from registration
provided by Regulation D promulgated thereunder or (ii) Parent shall prepare and
file a registration statement on Form F-4 for the registration under the
Securities Act of Parent Ordinary Shares, Parent OBSAs and Parent ORAs, and the
form and terms of the Parent OBSAs shall be modified as necessary to comply with
the Trust Indenture Act.

     (c) In the event a registration statement on Form F-4 (together with all
amendments thereto, the "Registration Statement") is filed, (i) each of Parent
and the Company shall use its reasonable best efforts to cause the Registration
Statement to become effective as promptly as practicable, (ii) prior to the
effective date of the Registration Statement, Parent shall take all or any
action required under any applicable U.S. federal or state and non-U.S.
securities laws in connection with the issuance of Parent Ordinary Shares,
Parent ORAs and Parent OBSAs pursuant to the Merger and (iii) the Company shall
furnish all information concerning itself as Parent may reasonably request in
connection with such actions and the preparation of the Registration Statement.

     (d) In the event of a private placement, (i) Parent shall take all or any
action required under any applicable U.S. federal or state and non-U.S.
securities laws to permit the issuance of Parent Ordinary Shares,
                                       A-25


Parent ORAs and Parent OBSAs pursuant to the Merger in accordance with such laws
without registration under the Securities Act and (ii) if at any time after the
Closing any former holder of Shares (other than any such holder who is an
affiliate of Parent at such time) proposes to resell, in a manner consistent
with the terms of Exhibit A, Parent Ordinary Shares, Parent ORAs or the warrant
portion of the Parent OBSAs outside the United States but, in the opinion of
counsel to such holder, cannot do so in reliance on Regulation S or any other
exemption from registration under the Securities Act, Parent shall register such
securities pursuant to the Securities Act to permit such person to resell such
securities.

     (e) As promptly as practicable after the execution of this Agreement, (i)
Parent shall prepare, file, publish, make available and/or mail to Parent
Shareholders, as applicable, the resolutions related to the Parent Proposals,
the rapport du directoire et du conseil de surveillance a l'assemblee, the
rapports des commissaires and the note d'operation (together with any amendments
thereof or supplements thereto, the "Parent Proxy Statement" and, together with
the Company Proxy Statement, the "Proxy Statements") relating to the meeting of
Parent's shareholders (the "Parent Shareholders' Meeting" and, together with the
Company Stockholders' Meeting, the "Shareholders' Meetings") to be held to
consider approval of the Parent Proposals (as defined in Section 6.02); and (ii)
Parent shall prepare and file with the COB all filings required by COB
regulations (the "Other Parent Filings") in connection with the Parent
Shareholders' Meeting to be held to consider approval of the Parent Proposals.
The Company shall promptly furnish all information concerning the Company as
Parent may reasonably request in connection with such actions and the
preparation of the Parent Proxy Statement and the Other Parent Filings. The
Company and its counsel shall be given a reasonable opportunity to review and
comment on the Registration Statement, the Parent Proxy Statement and the Other
Parent Filings prior to them being filed with the applicable agency.

     (f) The Company Proxy Statement shall include the recommendation of the
Board of Directors of the Company to the shareholders of the Company in favor of
approval of this Agreement; provided, however, that the Board of Directors of
the Company may, at any time prior to the Effective Time, withdraw, modify or
change any such recommendation to the extent that the Board of Directors of the
Company determines in good faith after consultation with independent legal
counsel that the failure to so withdraw, modify or change its recommendation
would cause the Board of Directors of the Company to breach its fiduciary duties
to the Company's shareholders under applicable Law.

     (g) The Parent Proxy Statement shall include the recommendation of the
Supervisory Board and the Management Board of Parent to the shareholders of
Parent in favor of the Parent Proposals; provided, however, that the Supervisory
Board or the Management Board of Parent may, at any time prior to the Effective
Time, withdraw, modify or change any such recommendation to the extent that the
Supervisory Board or the Management Board of Parent determines in good faith
after consultation with independent legal counsel that the failure to so
withdraw, modify or change its recommendation would cause the Supervisory Board
or the Management Board of Parent to breach its fiduciary duties to Parent's
shareholders under applicable Law.

     (h) No amendment or supplement to the Company Proxy Statement or the
Registration Statement will be made by the Company or Parent without the
approval of the other party (such approval not to be unreasonably withheld or
delayed). Parent and the Company each will advise the other, promptly after they
receive notice thereof, of the time when the Registration Statement has become
effective or any supplement or amendment has been filed, of the issuance of any
stop order, of the suspension of the qualification of Parent Ordinary Shares,
Parent ORAs or Parent OBSAs issuable in connection with the Merger for offering
or sale in any jurisdiction, or of any request by the SEC for amendment of the
Registration Statement or the Company Proxy Statement or comments thereon and
responses thereto or requests by the SEC for additional information.

     (i) The information supplied by Parent for inclusion in the Registration
Statement and the Company Proxy Statement shall not, at (i) the time the
Registration Statement is declared effective, (ii) the time the Company Proxy
Statement (or any amendment thereof or supplement thereto) is first mailed to
the stockholders of the Company, (iii) the time of the Company Stockholders'
Meeting and (iv) the Effective Time, contain any untrue statement of a material
fact or fail to state any material fact required to be stated

                                       A-26


therein or necessary in order to make the statements therein, in light of the
circumstances under which they were made, not misleading. If, at any time prior
to the Effective Time, any event or circumstance relating to Parent or any
Parent Subsidiary, or their respective officers or directors, should be
discovered by Parent which should be set forth in an amendment or a supplement
to the Registration Statement or the Company Proxy Statement, Parent shall
promptly inform the Company. All documents that Parent is responsible for filing
with the SEC in connection with the Merger or the other transactions
contemplated by this Agreement will comply as to form and substance in all
material aspects with the applicable requirements of the Securities Act and the
rules and regulations thereunder and the Exchange Act and the rules and
regulations thereunder.

     (j) The information supplied by the Company for inclusion in the
Registration Statement and the Company Proxy Statement shall not, at (i) the
time the Registration Statement is declared effective, (ii) the time the Company
Proxy Statement (or any amendment thereof or supplement thereto) is first mailed
to the stockholders of the Company, (iii) the time of the Company Stockholders'
Meeting, and (iv) the Effective Time, contain any untrue statement of a material
fact or fail to state any material fact required to be stated therein or
necessary in order to make the statements therein, in light of the circumstances
under which they were made, not misleading. The information supplied by the
Company for inclusion in the Parent Proxy Statement shall not, at (i) the time
the Parent Proxy Statement (or any amendment thereof or supplement thereto) is
first mailed to the stockholders of Parent, and (ii) the time of the Parent
Stockholders' Meeting, and the information supplied by the Company for inclusion
in the Other Parent Filings at the time such Other Parent Filings are filed with
the COB shall not, contain any untrue statement of a material fact or fail to
state any material fact required to be stated therein or necessary in order to
make the statements therein, in light of the circumstances under which they were
made, not misleading. If, at any time prior to the Effective Time, any event or
circumstance relating to the Company or any Company Subsidiary, or their
respective officers or directors, should be discovered by the Company which
should be set forth in an amendment or a supplement to the Registration
Statement, the Proxy Statements or the Other Parent Filings, the Company shall
promptly inform Parent. All documents that the Company is responsible for filing
with the SEC in connection with the Merger or the other transactions
contemplated by this Agreement will comply as to form and substance in all
material respects with the applicable requirements of the Securities Act and the
rules and regulations thereunder and the Exchange Act and the rules and
regulations thereunder.

     SECTION 6.02  Shareholders' Meetings.  The Company shall call and hold the
Company Stockholders' Meeting as promptly as practicable for the purpose of
voting upon, and shall use its reasonable best efforts to solicit from its
stockholders proxies in favor of, the approval of this Agreement and the
transactions contemplated by this Agreement. Parent shall call and hold the
Parent Shareholders' Meeting, as promptly as practicable for the purpose of
voting upon, and shall use its reasonable best efforts to solicit from its
stockholders proxies in favor of, (i) the approval of this Agreement and the
transactions contemplated by this Agreement, (ii) the approval of the issuance
of Parent Ordinary Shares (or of obligations remboursables en actions
immediately redeemable into Parent Ordinary Shares), Parent ORAs and Parent
OBSAs pursuant to or in connection with the Merger, (iii) the increase of the
number of members of the Supervisory Board of Parent by two, who shall be
designees of Dentsu and (iv) the approval of the modification of the Parent
statuts to provide that the respective holders of the usufruct and nue propriete
interests in the Parent Ordinary Shares are free to allocate the voting rights
between themselves and shall notify Parent of the same (collectively, the
"Parent Proposals"). Parent and the Company shall take all other action
necessary or advisable to secure the vote or consent of shareholders required by
French law or the DGCL, as applicable, to obtain such approvals, except to the
extent that the Board of Directors of the Company or the Management Board or the
Supervisory Board of Parent, as the case may be, determines in good faith after
consultation with independent legal counsel that doing so would cause the Board
of Directors of the Company, or the Management Board or the Supervisory Board of
Parent, as the case may be, to breach its fiduciary duties to such party's
shareholders under applicable Law. The Company shall call and hold the Company
Stockholders' Meeting for the purpose of considering approval of this Agreement
and the transactions contemplated hereby regardless of whether the exception in
the immediately preceding sentence applies or the proviso in Section 6.01(f)
applies, and Parent shall call and hold the Parent Shareholders' Meeting for the
purpose of considering approval of the matters set forth above regardless of
whether the exception in the immediately preceding sentence applies or the
proviso in Section 6.01(g) applies.
                                       A-27


     SECTION 6.03  Access to Information; Confidentiality.  (a) Except as
required pursuant to any confidentiality agreement or similar agreement or
arrangement to which Parent or the Company or any of their respective
subsidiaries is a party or pursuant to applicable Law, from the date of this
Agreement to the Effective Time, Parent and the Company shall (and shall cause
their respective subsidiaries to): (i) provide to the other (and its officers,
directors, employees, accountants, consultants, legal counsel, agents and other
representatives, collectively, "Representatives") access at reasonable times
upon prior notice to the officers, employees, agents, properties, offices and
other facilities of the other and its subsidiaries and to the books and records
thereof and (ii) furnish promptly such information concerning the business,
properties, contracts, assets, liabilities, personnel and other aspects of the
other party and its subsidiaries as the other party or its Representatives may
reasonably request.

     (b) Subject to Section 6.04(d), Parent and the Company shall comply with,
and shall cause their respective Representatives to comply with, all of their
respective obligations under the Confidentiality Agreements, dated February 22,
2002 (the "Confidentiality Agreements") between the Company and Parent.

     SECTION 6.04  No Solicitation of Transactions.  (a) Parent will not,
directly or indirectly, and Parent will instruct its officers, directors,
employees, subsidiaries, agents or advisors or other representatives (including,
without limitation, any investment banker, attorney or accountant retained by
it), not to, directly or indirectly, solicit, initiate or knowingly encourage
(including by way of furnishing nonpublic information), or knowingly facilitate,
any inquiries or the making of any proposal or offer (including, without
limitation, any proposal or offer to its stockholders) that constitutes, or may
reasonably be expected to lead to, any Competing Transaction (as defined below)
involving Parent, or engage in discussions or negotiate with any person or
entity with respect to a Competing Transaction involving Parent, or authorize or
permit any of the officers, directors or employees of Parent or any Parent
Subsidiary, or any investment banker, financial advisor, attorney, accountant or
other representative retained by Parent or any Parent Subsidiary, to take any
such action; provided, however, that nothing contained in this Section 6.04
shall prohibit Parent from furnishing information to, or entering into
discussions or negotiations with, any person in connection with an unsolicited
(from the date of this Agreement) proposal for a Competing Transaction involving
Parent, if, and only to the extent that, (i) the Supervisory Board or the
Management Board of Parent, after consultation with independent legal counsel,
determines in good faith that such action is required for the Supervisory Board
or the Management Board of Parent to comply with its fiduciary duties to its
shareholders imposed by applicable Law and (ii) prior to furnishing such
information to, or entering into discussions or negotiations with, such person,
(x) Parent obtains from such person an executed confidentiality agreement on
terms no less favorable to Parent than those contained in the Confidentiality
Agreement and (y) Parent notifies the Company immediately of inquiries,
proposals or offers received, any information requested, or discussions or
negotiations sought to be initiated or continued, indicating, in connection with
such notice, the name of such person and the terms and conditions of any
proposals or offers. Parent shall notify the Company promptly if any proposal or
offer, or any inquiry or contact with any person with respect thereto regarding
a Competing Transaction involving Parent is made. Parent shall cease and cause
to be terminated all existing discussions or negotiations with any parties
conducted heretofore with respect to a Competing Transaction involving Parent.
Parent agrees not to release any third party from, or waive any provision of,
any confidentiality or standstill agreement to which it is a party.

     (b) The Company will not, directly or indirectly, and the Company will
instruct its officers, directors, employees, subsidiaries, agents or advisors or
other representatives (including, without limitation, any investment banker,
attorney or accountant retained by it), not to, directly or indirectly, solicit,
initiate or knowingly encourage (including by way of furnishing nonpublic
information), or knowingly facilitate, any inquiries or the making of any
proposal or offer (including, without limitation, any proposal or offer to its
stockholders) that constitutes, or may reasonably be expected to lead to, any
Competing Transaction (as defined below) involving the Company, or engage in
discussions or negotiate with any person or entity with respect to a Competing
Transaction involving the Company, or authorize or permit any of the officers,
directors or employees of the Company or any Company Subsidiary, or any
investment banker, financial advisor, attorney, accountant or other
representative retained by the Company or any Company Subsidiary, to take any
such action; provided, however, that nothing contained in this Section 6.04
shall prohibit the

                                       A-28


Company from furnishing information to, or entering into discussions or
negotiations with, any person in connection with an unsolicited (from the date
of this Agreement) proposal for a Competing Transaction involving the Company,
if, and only to the extent that, (i) the Board of Directors of the Company,
after consultation with independent legal counsel, determines in good faith that
such action is required for the Board of Directors of the Company to comply with
its fiduciary duties to its shareholders imposed by applicable Law and (ii)
prior to furnishing such information to, or entering into discussions or
negotiations with, such person, (x) the Company obtains from such person an
executed confidentiality agreement on terms no less favorable to the Company
than those contained in the Confidentiality Agreement and (y) the Company
notifies Parent immediately of inquiries, proposals or offers received, any
information requested, or discussions or negotiations sought to be initiated or
continued, indicating, in connection with such notice, the name of such person
and the terms and conditions of any proposals or offers. The Company shall
notify Parent promptly if any proposal or offer, or any inquiry or contact with
any person with respect thereto, regarding a Competing Transaction involving the
Company is made. The Company shall cease and cause to be terminated all existing
discussions or negotiations with any parties conducted heretofore with respect
to a Competing Transaction involving the Company. The Company agrees not to
release any third party from, or waive any provision of, any confidentiality or
standstill agreement to which it is a party, other than such releases or waivers
of obligations of Dentsu to the Company which the Company deems reasonably
necessary to consummate the Merger and the transactions contemplated by this
Agreement. Nothing contained in this Agreement shall prevent the Board of
Directors of the Company from complying with Rule 14d-9 or 14e-2 under the
Exchange Act with respect to any Competing Transaction.

     (c) A "Competing Transaction" means any of the following involving Parent
or the Company, as the case may be (other than the Merger and the other
transactions contemplated by this Agreement): (i) a merger, consolidation, share
exchange, business combination or other similar transaction; (ii) any sale,
lease, exchange, transfer or other disposition of 25% or more of the assets of
such party and its subsidiaries, taken as a whole, (iii) the acquisition of
capital stock of such party by a person as a result of which such person would
become the beneficial owner of 25% or more of the shares of capital stock of
such party; or (iv) a tender offer or exchange offer by a person as a result of
which such person would become the beneficial owner of 25% or more of the
outstanding voting securities of such party. For purposes of this Section 6.04,
the term "beneficial owner" shall have the meaning ascribed to it in Rule 13d-3
promulgated under the Exchange Act.

     (d) This Section 6.04 supersedes Section 10 of each of the Confidentiality
Agreements, which Section 10 shall have no further force or effect as of the
date hereof.

     SECTION 6.05  Directors' and Officers' Indemnification and Insurance.  (a)
The By-Laws of the Surviving Corporation shall contain provisions regarding
directors' and officers' indemnification and insurance reasonably satisfactory
to the Company which provisions shall not be amended, repealed or otherwise
modified for a period of six years from the Effective Time in any manner that
would affect adversely the rights thereunder of individuals who at or at any
time prior to the Effective Time were directors, officers, employees,
fiduciaries or agents of the Company.

     (b) Prior to the Effective Time, the Company shall, to the fullest extent
permitted under applicable Law and regardless of whether the Merger becomes
effective, indemnify and hold harmless, and, after the Effective Time, Parent
and the Surviving Corporation shall, to the fullest extent permitted under
applicable Law, indemnify and hold harmless, each present and former director or
officer of the Company and each Company Subsidiary and each such person who
served at the request of the Company or any Company Subsidiary as a director,
officer, trustee, partner, fiduciary, employee or agent of another corporation,
partnership, joint venture, trust, pension or other employee benefit plan or
enterprise (collectively, the "Indemnified Parties") against all costs and
expenses (including reasonable attorneys' fees), judgments, fines, losses,
claims, damages, liabilities and settlement amounts paid in connection with any
claim, action, suit, proceeding or investigation (whether arising before or
after the Effective Time), whether civil, administrative or investigative,
arising out of or pertaining to any action or omission in their capacities as
officers or directors, in each case occurring before the Effective Time
(including the transactions contemplated by this Agreement). Without limiting
the foregoing, in the event of any such claim, action, suit, proceeding or
investigation, (i) the Company or Parent and the Surviving Corporation, as the
case may be, shall pay the fees and expenses of
                                       A-29


counsel selected by any Indemnified Party, which counsel shall be reasonably
satisfactory to the Company or to Parent and the Surviving Corporation, as the
case may be, promptly after statements therefor are received (unless the
Surviving Corporation shall elect to defend such action) and (ii) the Company
and Parent and the Surviving Corporation shall cooperate in the defense of any
such matter, provided, however, that none of the Company, Parent or the
Surviving Corporation shall be liable for any settlement effected without its
written consent (which consent shall not be unreasonably withheld or delayed).

     (c) For a period of six years after the Effective Time, Parent shall cause
to be maintained in effect the current directors' and officers' liability
insurance policies maintained by the Company (provided that Parent may
substitute therefor policies reasonably satisfactory to the Indemnified Parties
of at least the same coverage containing terms and conditions which are no less
advantageous) with respect to claims arising from facts or events that occurred
prior to the Effective Time; provided, however, that in no event shall Parent be
required to expend pursuant to this Section 6.05(c) more than an amount per year
equal to 250% of current annual premiums paid by the Company for such insurance
(which premiums the Company represents and warrants to be approximately $440,000
per year in the aggregate), and if the annual premium for such insurance at any
time during such period shall exceed 250% of such rate, Parent shall provide
such coverage as shall then be available at an annual premium equal to 250% of
such rate.

     (d) This Section 6.05 is intended to be for the benefit of, and shall be
enforceable by, the Indemnified Parties, their heirs and personal
representatives and shall be binding on the Surviving Corporation and its
respective successors and assigns. In the event Parent, the Company or the
Surviving Corporation or any of their respective successors or assigns (i)
consolidates with or merges into any other person and shall not be the
continuing or surviving corporation or entity in such consolidation or merger or
(ii) transfers all or substantially all its properties and assets to any person,
then, and in each case, proper provision shall be made so that the successors
and assigns of Parent, the Company or the Surviving Corporation, as the case may
be, honor the indemnification obligations set forth in this Section 6.05. The
rights of each of the Indemnified Parties under this Section 6.05 shall be in
addition to any rights such person may have under the Certificate of
Incorporation or By-Laws of the Company or any of its Subsidiaries, or under
Delaware Law or any other applicable laws or under any agreement of any
Indemnified Party with the Company or any of its Subsidiaries.

     SECTION 6.06  Obligations of Merger Sub and Parent LLC.  Parent shall take
all action necessary to cause Merger Sub and Parent LLC to perform their
obligations under this Agreement and to consummate the Merger on the terms and
subject to the conditions set forth in this Agreement.

     SECTION 6.07  Company Affiliates.  No later than 30 days after the date of
this Agreement, the Company shall deliver to Parent a list of names and
addresses of those persons who were, in the Company's reasonable judgment, on
such date, affiliates (within the meaning of Rule 145 of the rules and
regulations promulgated under the Securities Act) of the Company. The Company
shall provide Parent with such information and documents as Parent shall
reasonably request for purposes of reviewing such list. The Company shall use
its reasonable best efforts to deliver or cause to be delivered to Parent, prior
to the Effective Time, an affiliate letter in the form customarily obtained from
such affiliates for purposes of Rule 145, executed by each of the affiliates of
the Company identified in the foregoing list and any person who shall, to the
knowledge of the Company, have become an affiliate of the Company subsequent to
the delivery of such list.

     SECTION 6.08  Further Action; Consents; Filings.  (a) Upon the terms and
subject to the conditions hereof, each of the parties hereto shall use its
reasonable best efforts to (i) take, or cause to be taken, all appropriate
action and do, or cause to be done, all things necessary, proper or advisable
under applicable law or otherwise to consummate and make effective the Merger
and the other transactions contemplated by this Agreement, (ii) obtain from
Governmental Entities any consents, licenses, permits, waivers, approvals,
authorizations, rulings or orders required to be obtained or made by Parent or
the Company or any of their subsidiaries in connection with the authorization,
execution and delivery of this Agreement and the consummation of the Merger and
the other transactions contemplated by this Agreement (in the case of any such
application for a ruling from the Internal Revenue Service, such application
shall be made jointly by Parent and the Company) and (iii) make all necessary
filings, and thereafter make any other submissions

                                       A-30


requested by any Governmental Entities in connection with such filings, with
respect to this Agreement, the Merger and the other transactions contemplated by
this Agreement required under (A) the Exchange Act and the Securities Act and
the rules and regulations thereunder and any other applicable federal or state
securities laws, (B) the HSR Act and (C) any other applicable Law; provided,
however, that Parent shall not be obligated to agree to material restrictions on
the conduct of its business following the Effective Time or to divest any of its
material assets or material assets of any of its affiliates, or the Company or
any of its affiliates. The parties hereto shall cooperate with each other in
connection with the making of all such filings, including by providing copies of
all such documents to the nonfiling party and its advisors prior to filing and,
if requested, by accepting all reasonable additions, deletions or changes
suggested in connection therewith. The parties may, as each deems advisable and
necessary, reasonably designate any competitively sensitive material provided to
the other under this Section as "outside counsel only." Such materials and the
information contained therein shall be given only to the outside legal counsel
of the recipient and will not be disclosed by such outside counsel to employees,
officers, or directors of the recipient unless express permission is obtained in
advance from the source of the materials or its legal counsel.

     (b)  Parent and the Company shall file as soon as practicable after the
date of this Agreement notifications under the HSR Act and shall respond as
promptly as practicable to all inquiries or requests received from the Federal
Trade Commission (the "FTC") or the Antitrust Division of the Department of
Justice for additional information or documentation and shall respond as
promptly as practicable to all inquiries and requests received from any State
Attorney General or other Governmental Entity in connection with antitrust
matters. Parent and the Company shall file as promptly as practicable following
the execution of this Agreement, a notification with the EC under Regulation
4064/89 and any notifications or other filings required in other non-U.S.
jurisdictions under antitrust or merger control Laws, rules or regulations.
Parent and the Company shall respond as promptly as practicable to all inquiries
and requests received from the FTC and the EC. The parties shall cooperate with
each other in connection with the making of all such filings or responses,
including providing copies of all such documents to the other party and its
advisors prior to filing or responding.

     SECTION 6.09  Plan of Reorganization; Tax Treatment.  (a) This Agreement is
intended to constitute a "plan of reorganization" within the meaning of Treasury
Regulation Section 1.368-2(g). Each party hereto shall use its reasonable best
efforts to cause the Merger to qualify as a reorganization within the meaning of
Section 368(a) of the Code. Each party hereto shall use its reasonable best
efforts to cause the delivery of the opinions referred to in Sections 7.02(d)
and 7.03(c) and the delivery of representations substantially in the forms set
forth in Exhibits E and F hereto.

     (b) The parties agree to report the Parent ORAs as stock for U.S. federal
income tax purposes unless otherwise required by a "determination" within the
meaning of Section 1313(a) of the Code or by law, provided that the holders
thereof report the Parent ORAs as stock for such purposes.

     (c) For United States federal income tax purposes, the parties agree to
report the Parent OBSAs as two separate instruments with the debt component
treated as indebtedness and the warrant component treated as a zero principal
amount security, unless otherwise required by a determination within the meaning
of Section 1313(a) of the Code or by law, provided that the holders thereof so
treat the Parent OBSAs for United States federal income tax purposes.

     SECTION 6.10  Public Announcements.  The initial press release relating to
this Agreement shall be a joint press release the text of which has been agreed
to by each of Parent and the Company. Thereafter, unless otherwise required by
applicable Law or the requirements of the NYSE or Euronext, Parent and the
Company shall each use their reasonable best efforts to consult with each other
before issuing any press release or otherwise making any public statements with
respect to this Agreement, the Merger or any of the other transactions
contemplated by this Agreement.

     SECTION 6.11  Euronext Listing.  (a) Parent shall prepare and submit to
Euronext a listing application covering the Parent Ordinary Shares, Parent ORAs
and Parent warrants to be issued pursuant to the Merger and shall use its
reasonable best efforts to obtain admission to trading of such Parent Ordinary
Shares, Parent ORAs and Parent warrants at Euronext within five business days
from the Closing Date, including without
                                       A-31


limitation the payment of costs, fees and commissions required to obtain and
maintain such admission to trading.

     (b) Parent shall prepare and submit to Euronext a listing application
covering the Parent Ordinary Shares issuable upon redemption of the Parent ORAs
and shall use its reasonable best efforts to obtain admission to trading of such
Parent Ordinary Shares at Euronext at the time such shares are issued upon
redemption of the Parent ORAs.

     (c) Parent shall prepare and submit to Euronext a listing application
covering the Parent Ordinary Shares issuable upon exercise of the Parent
warrants to be issued pursuant to the Merger, and shall use its reasonable best
efforts to obtain admission to trading of such Parent Ordinary Shares at
Euronext at the time such Parent warrants become exercisable.

     SECTION 6.12  Parent Governance.  Parent shall take all necessary action to
cause the number of members of the Supervisory Board to be increased by two as
of the Effective Time, and to cause two designees of Dentsu to be appointed to
the Supervisory Board. Parent shall take all necessary action to cause as of the
Effective Time the number of members of Parent's Management Board to be
increased to five and Roger A. Haupt to be appointed to the Management Board and
as the President and Chief Operating Officer of Parent.

     SECTION 6.13  Nominee Agreement.  The Company and Parent shall use its
reasonable best efforts to execute and deliver a nominee agreement on terms
satisfactory to Parent and the Company.

     SECTION 6.14  Issuance of Securities to Parent LLC.  At or immediately
prior to the Effective Time, Parent shall issue to Parent LLC the Parent
Ordinary Shares, the Parent ORAs and the Parent OBSAs, in each case to which the
holders of Company Common Stock shall become entitled pursuant to the Merger.

     SECTION 6.15  Employee Benefits Matters.  (a) From and after the Effective
Time until at least the first anniversary of the Effective Time, Parent shall or
shall cause the Surviving Corporation to either maintain the Company's
compensation levels and Company Benefit Plans (other than equity or equity-based
compensation or benefits) or provide compensation and employee benefits under
employee benefit plans to the employees and former employees of the Company and
the Company Subsidiaries that are in the aggregate no less favorable than those
provided to such persons pursuant to the Company Benefit Plans as in effect
immediately prior to the Effective Time (other than equity or equity-based
compensation or benefits). Parent and the Surviving Corporation shall recognize
(or cause to be recognized) service with the Company and the Company
Subsidiaries and any predecessor entities for purposes of vesting, eligibility
and level of benefits (but not benefit accrual under (i) plans for which
similarly situated employees of Parent and any Parent Subsidiary did not receive
credit for prior service upon establishment of the plan and (ii) any defined
benefit pension plans) under any plan or arrangement maintained by Parent, the
Surviving Corporation or any Parent Subsidiary or affiliate of Parent; provided,
however, that solely to the extent necessary to avoid duplication of benefits,
amounts payable under employee benefit plans provided by Parent, the Surviving
Corporation or a Parent Subsidiary may be reduced by amounts payable under
similar Parent Benefit Plans with respect to the same periods of service.

     (b) The cost of the Company's Annual Incentive Plan (the "Incentive Plan")
has been included in the Company's 2002 budget, which has been provided to
Parent prior to the date hereof. From and after the Effective Time until
December 31, 2002, Parent shall or shall cause the Surviving Corporation to
maintain the Incentive Plan in accordance with its terms and conditions for all
eligible employees who participate in the Incentive Plan immediately prior to
the Effective Time and any newly hired employees who will be performing in
positions in which competitive market data supports bonus participation. Such
employees shall be paid the entire amount of his or her cash bonus no later than
March 15, 2003.

     (c) Following the Effective Time, Parent and the Surviving Corporation
shall use reasonable efforts to cooperate to adopt or maintain stock option
plans compliant with applicable requirements of French law, for the benefit of
selected Company employees who are key employees and who continue employment
with Parent or one of its Subsidiaries. Prior to the Effective Time, Parent and
the Company shall use reasonable best efforts to determine the number of Parent
Ordinary Shares underlying options that will be granted under such plans for the
benefit of such selected Company employees.
                                       A-32


     (d) Parent and the Company hereby agree that the transactions contemplated
by this Agreement shall not constitute a "Hostile Change in Control" under the
Change in Control Agreements.

     (e) The Company shall use its reasonable best efforts to submit the Change
in Control Agreements and Roger A. Haupt's employment agreement, as set forth in
Section 3.09(a) of the Company Disclosure Schedule, to the eligible Voting
Trustees for shareholder approval in accordance with the shareholder approval
requirements of Section 280G(b)(5)(B) of the Code. In addition, the Company
shall use its reasonable best efforts to submit the Cash Payments, to the extent
such payments constitute "excess parachute payments" (as defined in Section
280G(b)(1) of the Code), to the eligible Voting Trustees for shareholder
approval in accordance with the shareholder approval requirements of Section
280G(b)(5)(B) of the Code.

     SECTION 6.16  Appointment of Custodian.  From and after the Effective Time,
Parent shall appoint and maintain at its expense a custodian to assist former
stockholders of the Company with matters relating to the ownership of Parent
Ordinary Shares received in the Merger. Such custodian shall provide services
similar to those provided by a depositary of American Depositary Receipts,
including with respect to distribution of voting materials, currency conversion
of dividends and receipt of avoir fiscal. It is agreed and understood that the
custodian shall not have legal, beneficial, equitable or other ownership of the
Parent Ordinary Shares.

     SECTION 6.17  Further Assurances.  At and after the Effective Time, the
officers and directors of the Surviving Corporation will be authorized to
execute and deliver, in the name and on behalf of the Company or Merger Sub, any
deeds, bills of sale, assignments or assurances and to take and do, in the name
and on behalf of the Company or Merger Sub, any other actions and things to
vest, perfect or confirm of record or otherwise in the Surviving Corporation any
and all right, title and interest in, to and under any of the rights, properties
or assets of the Company acquired or to be acquired by the Surviving Corporation
as a result of, or in connection with, the Merger.

     SECTION 6.18  Adjustments.  If, after the date hereof and prior to the
earlier of the termination of this Agreement in accordance with its terms or the
Effective Time, Parent and the Company determine in their reasonable judgment
that consummation of the Merger on the terms contemplated by this Agreement
would not permit delivery of the opinions contemplated by Sections 7.02(c) or
7.03(c), Parent and the Company agree to negotiate in good faith adjustments to
this Agreement to address such matters in a manner that would substantially
preserve the economic benefits of this transaction for Parent and the
shareholders of the Company.

     SECTION 6.19  Reporting Requirements.  From and after the Closing, Parent
shall use reasonable best efforts to cause the Surviving Corporation to satisfy
the reporting requirements set forth in Treas. Reg. sec.1.367(a)-3(c)(6).

                                  ARTICLE VII

                            CONDITIONS TO THE MERGER

     SECTION 7.01  Conditions to the Obligations of Each Party.  The obligations
of the Company, Parent and Merger Sub to consummate the Merger are subject to
the satisfaction or waiver (where permissible) of the following conditions:

          (a) either (i) if filed, the Registration Statement shall have been
     declared effective by the SEC under the Securities Act and no stop order
     suspending the effectiveness of the Registration Statement shall have been
     issued by the SEC and no proceeding for that purpose shall have been
     initiated by the SEC, or (ii) the offer and sale of the Merger
     Consideration under this Agreement shall have been validly made pursuant to
     an exemption from Section 5 of the Securities Act;

          (b) this Agreement shall have been approved and adopted by the
     stockholders of the Company in accordance with the DGCL and the Voting
     Trust Agreement;

                                       A-33


          (c) the Parent Proposals shall have been approved and adopted by the
     requisite affirmative vote of the shareholders of Parent in accordance with
     applicable French Laws and regulations, COB rules and regulations and
     Parent's statuts;

          (d) no Governmental Entity or court of competent jurisdiction shall
     have enacted, issued, promulgated, enforced or entered any law, rule,
     regulation, judgment, decree, executive order or award (an "Order") which
     is then in effect and has the effect of making the Merger illegal or
     otherwise prohibiting consummation of the Merger;

          (e) all consents, approvals and authorizations legally required to be
     obtained to consummate the Merger shall have been obtained from and made
     with all Governmental Entities, except for such consents, approvals and
     authorizations the failure of which to obtain could not have or could not
     reasonably be expected to have a Parent Material Adverse Effect (assuming
     for purposes of this paragraph (e) that the Merger shall have been
     effected);

          (f) any waiting period (and any extension thereof) applicable to the
     consummation of the Merger under the HSR Act shall have expired or been
     terminated, and, if applicable, confirmation shall have been received, by
     way of a decision from the Commission of the European Union under
     Regulation 4064/89 (with or without the initiation of proceedings under
     Article 6(1)(c) thereof), that the Merger is compatible with the common
     market (it being understood for the avoidance of doubt that this condition
     does not depend on receipt of any required approval for agreements or
     arrangements between Parent and Dentsu);

          (g) the respective parties thereto shall have executed and delivered
     the Nominee Agreement; and

          (h) the Bcom3 Merger shall have been completed on substantially the
     terms set forth in the Bcom3 Merger Agreement.

     SECTION 7.02  Conditions to the Obligations of Parent and Merger Sub.  The
obligations of Parent and Merger Sub to consummate the Merger are subject to the
satisfaction or waiver (where permissible) of the following additional
conditions:

          (a) the representations and warranties of the Company contained in
     this Agreement shall be true and correct as of the Effective Time as though
     made on and as of the Effective Time (except to the extent expressly made
     as of an earlier date, in which case as of such date), except where the
     failure to be so true and correct (without giving effect to any
     qualification as to "materiality" or "Company Material Adverse Effect" set
     forth therein) would not have or could not reasonably be expected to have,
     individually or in the aggregate, a Company Material Adverse Effect, and
     Parent shall have received a certificate of the Chief Executive Officer or
     Chief Financial Officer of the Company to such effect;

          (b) the Company shall have performed or complied with all agreements
     and covenants required by this Agreement to be performed or complied with
     by it on or prior to the Effective Time, except where the failure to so
     comply would not have or could not reasonably be expected to have,
     individually or in the aggregate, a Company Material Adverse Effect, and
     Parent shall have received a certificate of the Chief Executive Officer or
     Chief Financial Officer of the Company to that effect;

          (c) Parent shall have received the opinion of Wachtell, Lipton, Rosen
     & Katz, counsel to Parent, dated as of the Closing Date, based upon facts,
     representations and assumptions set forth in or referred to in such
     opinion, to the effect that for U.S. federal income tax purposes, the
     Merger will qualify as a reorganization within the meaning of Section
     368(a) of the Code. In rendering such opinion, Wachtell, Lipton, Rosen &
     Katz may require and shall be entitled to rely upon representations,
     rulings and opinions of Parent, the Company or others, including
     representations substantially in the form of Exhibits E and F,
     respectively;

          (d) The holders of not more than 5% of the outstanding Company Common
     Stock shall have demanded appraisal of their Shares in accordance with the
     DGCL; and

                                       A-34


          (e) Parent and the Company shall have received the opinion of Kirkland
     & Ellis, counsel to the Company, dated as of the date hereof and as of the
     Closing Date, reasonably satisfactory in form and substance to Parent and
     the Company, to the effect that, for United States federal income tax
     purposes: (i) the limitations on each transferee's ownership rights set
     forth in the 2000 Stock Purchase Agreements between the Company and the
     holders of Class A Common Stock (the "2000 Stock Purchase Agreements")
     constitute "nonlapse restrictions" within the meaning of Treasury
     Regulation Section 1.83-3(h), (ii) each person who has entered into a 2000
     Stock Purchase Agreement with the Company owns the Class A Common Stock
     covered by such person's 2000 Stock Purchase Agreement (and owned such
     stock as of the date of this Agreement), and (iii) such stock was
     "transferred" to such person prior to the date of this Agreement and such
     stock is "substantially vested" and not subject to a "substantial risk of
     forfeiture" in the hands of such person (and became so prior to the date of
     this Agreement), in each case, within the meaning of Code Section 83 and
     the Treasury Regulations thereunder.

     SECTION 7.03  Conditions to the Obligations of the Company.  The
obligations of the Company to consummate the Merger are subject to the
satisfaction or waiver (where permissible) of the following additional
conditions:

          (a) each of the representations and warranties of Parent and Merger
     Sub contained in this Agreement shall be true and correct as of the
     Effective Time as though made on and as of the Effective Time (except to
     the extent expressly made as of an earlier date, in which case as of such
     date), except where failure to be so true and correct (without giving
     effect to any qualification as to "materiality" or "Parent Material Adverse
     Effect" set forth therein) would not have or could not reasonably be
     expected to have, individually or in the aggregate, a Parent Material
     Adverse Effect and the Company shall have received a certificate of the
     Chief Executive Officer or Chief Financial Officer of Parent to such
     effect;

          (b) Parent and Merger Sub shall have performed or complied with all
     agreements and covenants required by this Agreement to be performed or
     complied with by it on or prior to the Effective Time, except where the
     failure to so comply would not have or could not reasonably be expected to
     have, individually or in the aggregate, a Parent Material Adverse Effect,
     and the Company shall have received a certificate of the Chief Executive
     Officer or Chief Financial Officer of Parent to that effect; and

          (c) the Company shall have received the opinion of Kirkland & Ellis,
     special tax counsel to the Company, dated as of the Closing Date, based
     upon facts, representations and assumptions set forth in or referred to in
     such opinion, to the effect that for U.S. federal income tax purposes, (i)
     the Merger will qualify as a reorganization within the meaning of Section
     368(a) of the Code and (ii) each transfer of property to Parent by a
     stockholder of the Company pursuant to the Merger will not be subject to
     Section 367(a)(1) of the Code. In rendering such opinion, Kirkland & Ellis
     may require and shall be entitled to rely upon representations, rulings and
     opinions of Parent, the Company or others including representations
     substantially in the form of Exhibits E and F, respectively. The opinion
     set forth in clause (ii) above may assume that any stockholder who is a
     "five-percent transferee shareholder" within the meaning of Treasury
     Regulation Section 1.367(a)-3(c)(5)(ii) will file the agreement described
     in Treasury Regulation Section 1.367(a)-3(c)(1)(iii)(B).

                                  ARTICLE VIII

                       TERMINATION, AMENDMENT AND WAIVER

     SECTION 8.01  Termination.  This Agreement may be terminated and the Merger
and the other transactions contemplated by this Agreement may be abandoned at
any time prior to the Effective Time, notwithstanding any requisite approval and
adoption of this Agreement and the transactions contemplated by this Agreement,
as follows:

          (a)  by mutual written consent of Parent and the Company;

          (b)  by either Parent or the Company if the Effective Time shall not
     have occurred on or before September 7, 2002 (the "Outside Date");
     provided, however, that if (x) the Effective Time has not

                                       A-35


     occurred by such date by reason of non-satisfaction of any of the
     conditions set forth in Sections 7.01(d), 7.01(e) or 7.01(f) and (y) all
     other conditions in Article VII have theretofore been satisfied or (to the
     extent legally permissible) waived or are then capable of being satisfied,
     the Outside Date shall be December 7, 2002; and provided further, that the
     right to terminate this Agreement under this Section 8.01(b) shall not be
     available to any party whose failure to fulfill any obligation under this
     Agreement has been the cause of, or resulted in, the failure of the
     Effective Time to occur on or before the applicable Outside Date;

          (c) there shall be any Order which is final and nonappealable
     preventing the consummation of the Merger;

          (d) by the Company if (i) the Supervisory Board or the Management
     Board of Parent withdraws, modifies or changes its recommendation of this
     Agreement or the transactions contemplated hereby in a manner adverse to
     the Company or shall have resolved to do so; (ii) the Supervisory Board or
     the Management Board of Parent shall have recommended to the shareholders
     of Parent a Competing Transaction or shall have resolved to do so; and
     (iii) a tender offer or exchange offer for 50% or more of the outstanding
     shares of capital stock of Parent is commenced, and the Management Board or
     the Supervisory Board of Parent fails to recommend against acceptance of
     such tender offer or exchange offer by its shareholders (including by
     taking no position with respect to the acceptance of such tender offer or
     exchange offer by its shareholders);

          (e) by Parent if (i) the Board of Directors of the Company withdraws,
     modifies or changes its recommendation of this Agreement or the
     transactions contemplated hereby in a manner adverse to Parent or shall
     have resolved to do so, (ii) the Board of Directors of the Company shall
     have recommended to the shareholders of the Company a Competing Transaction
     or shall have resolved to do so or (iii) a tender offer or exchange offer
     for 50% or more of the outstanding shares of capital stock of the Company
     is commenced, and the Board of Directors of the Company fails to recommend
     against acceptance of such tender offer or exchange offer by its
     shareholders (including by taking no position with respect to the
     acceptance of such tender offer or exchange offer by its shareholders);

          (f) by either Parent or the Company if this Agreement shall fail to
     receive the requisite vote for approval at the Company Stockholders'
     Meeting;

          (g) by either Parent or the Company if the resolutions set forth in
     the Parent Proxy Statement related to the approval of the Parent Proposals
     shall fail to receive the requisite vote at the Parent Shareholders'
     Meeting;

          (h) by Parent upon a breach of any material representation, warranty,
     covenant or agreement on the part of the Company set forth in this
     Agreement, or if any representation or warranty of the Company shall have
     become untrue, in either case such that the conditions set forth in Section
     7.02(a) and Section 7.02(b) would not be satisfied ("Terminating Company
     Breach"); provided, however, that, if such Terminating Company Breach is
     curable by the Company through the exercise of its best efforts and for so
     long as the Company continues to exercise such best efforts, Parent may not
     terminate this Agreement under this Section 8.01(h); or

          (i) by the Company upon a breach of any material representation,
     warranty, covenant or agreement on the part of Parent and Merger Sub set
     forth in this Agreement, or if any representation or warranty of Parent and
     Merger Sub shall have become untrue, in either case such that the
     conditions set forth in Section 7.03(a) and Section 7.03(b) would not be
     satisfied ("Terminating Parent Breach"); provided, however, that, if such
     Terminating Parent Breach is curable by Parent and Merger Sub through the
     exercise of their respective best efforts and for so long as Parent and
     Merger Sub continue to exercise such best efforts, the Company may not
     terminate this Agreement under this Section 8.01(i).

     SECTION 8.02  Effect of Termination.  Except as provided in Section 9.01,
in the event of termination of this Agreement pursuant to Section 8.01, this
Agreement shall forthwith become void, there shall be no liability under this
Agreement on the part of Parent, Merger Sub or the Company or any of their
respective officers or directors, and all rights and obligations of each party
hereto shall cease, subject to the remedies of


                                       A-36


the parties set forth in Sections 8.05(b) and (c), provided, however, that
nothing herein shall relieve any party from liability for the willful breach of
any of its representations, warranties, covenants or agreements set forth in
this Agreement.

     SECTION 8.03  Amendment.  This Agreement may be amended by the parties
hereto prior to the Effective Time; provided, however, that, after the approval
of this Agreement by the shareholders of the Company, no amendment shall be made
which by Law requires further approval by such shareholders without such further
approval. This Agreement may not be amended except by an instrument in writing
signed by the parties hereto.

     SECTION 8.04  Waiver.  At any time prior to the Effective Time, any party
hereto may (a) extend the time for the performance of any obligation or other
act of any other party hereto, (b) waive any inaccuracy in the representations
and warranties contained herein or in any document delivered pursuant hereto,
and (c) waive compliance with any agreement or condition contained herein. Any
such extension or waiver shall be valid if set forth in an instrument in writing
signed by the party or parties to be bound thereby. No failure or delay by any
party in exercising any right, power or privilege hereunder shall operate as a
waiver thereof nor shall any single or partial exercise thereof preclude any
other or further exercise thereof or the exercise of any other right, power or
privilege. The rights and remedies herein provided shall be cumulative and not
exclusive of any rights or remedies provided by Law.

     SECTION 8.05 Expenses.  (a) Except as set forth in this Section 8.05, all
Expenses (as defined below) incurred in connection with this Agreement and the
transactions contemplated by this Agreement shall be paid by the party incurring
such Expenses, whether or not the Merger or any other transaction is
consummated, except that the Company and Parent each shall pay one-half of all
Expenses relating to printing, filing and mailing the Registration Statement (if
required) and the Proxy Statements and all SEC, COB and other regulatory filing
fees incurred in connection with the Registration Statement and the Proxy
Statements. "Expenses" as used in this Agreement shall include all reasonable
out-of-pocket expenses (including, without limitation, all fees and expenses of
counsel, accountants, investment bankers, experts and consultants to a party
hereto and its affiliates) incurred by a party or on its behalf in connection
with or related to the authorization, preparation, negotiation, execution and
performance of this Agreement, the preparation, printing, filing and mailing of
the Registration Statement (if required) and the Proxy Statements, the
solicitation of shareholder approvals, the filing of any required notices under
the HSR Act, European Regulation 4064/89 or other similar regulations and all
other matters related to the closing of the Merger and the other transactions
contemplated by this Agreement.

     (b) The Company agrees that, if: (A) Parent shall terminate this Agreement
pursuant to Section 8.01(e);(B)(i) Parent or the Company shall terminate this
Agreement pursuant to Section 8.01(f) due to the failure of the Company's
shareholders to approve this Agreement, and (ii) prior to the time of such
failure to so approve this Agreement there shall have been made a proposal for a
Competing Transaction with respect to the Company, and (iii) within twelve (12)
months following the termination of this Agreement the Company executes a
definitive agreement providing for, or consummates, a Competing Transaction; or
(C)(i) Parent or the Company shall terminate this Agreement pursuant to Section
8.01(b) because the Effective Time has not occurred on or before the applicable
Outside Date, (ii) on or before the applicable Outside Date there shall have
been made a proposal for a Competing Transaction with respect to the Company,
and (iii) within twelve (12) months following the termination of this Agreement
the Company executes a definitive agreement providing for, or consummates, a
Competing Transaction, then the Company shall pay to Parent an amount equal to
$90 million.

     (c) Parent agrees that, if: (A) the Company shall terminate this Agreement
pursuant to Section 8.01(d); (B)(i) Parent or the Company shall terminate this
Agreement pursuant to Section 8.01(g) due to the failure of Parent's
shareholders to approve the Parent Proposals, (ii) prior to the time of such
failure to so approve the Parent Proposals, there shall have been made a
proposal for a Competing Transaction with respect to Parent, and (iii) within
twelve (12) months following the termination of this Agreement, Parent executes
a definitive agreement providing for, or consummates, a Competing Transaction;
or (C)(i) Parent or the Company shall terminate this Agreement pursuant to
Section 8.01(b) because the Effective Time has not

                                       A-37


occurred on or before the applicable Outside Date, (ii) on or before the
applicable Outside Date there shall have been made a proposal for a Competing
Transaction with respect to Parent, and (iii) within twelve (12) months
following the termination of this Agreement Parent executes a definitive
agreement providing for, or consummates, a Competing Transaction, then Parent
shall pay to the Company an amount equal to $90 million.

     (d) Parent agrees that the payment set forth in Section 8.05(b) shall be
the sole and exclusive remedy of Parent upon a termination of this Agreement
pursuant to Sections 8.01(b), (e) and (f), and such remedy shall be limited to
the sum stipulated in Section 8.05(b), regardless of the circumstances giving
rise to such termination; provided, however, that nothing herein shall relieve
the Company from liability for the willful breach of any of its representations,
warranties, covenants or agreements set forth in this Agreement.

     (e) The Company agrees that the payment provided for in Section 8.05(c)
shall be the sole and exclusive remedy of the Company upon a termination of this
Agreement pursuant to Sections 8.01(b), (d) and (g), and such remedy shall be
limited to the sum stipulated in Section 8.05(c), regardless of the
circumstances giving rise to such termination; provided, however, that nothing
herein shall relieve Parent from liability for the willful breach of any of its
representations, warranties, covenants or agreements set forth in this
Agreement.

     (f) Except as otherwise required by Section 8.01, any payment required to
be made pursuant to Section 8.05(b) or 8.05(c) shall be made to the receiving
party not later than two business days after delivery to the paying party of
notice of demand for payment, and shall be made by wire transfer of immediately
available funds to an account designated by the notice of demand for payment
delivered pursuant to this Section 8.05(f). In the case of a payment pursuant to
Section 8.05(b)(A) or 8.05(c)(A), such notice of demand may be delivered on or
after termination of this Agreement. In the case of a payment pursuant to
Sections 8.05(b)(B), 8.05(b)(C), 8.05(c)(B) or 8.05(c)(C) hereof, such notice of
demand may be delivered on or after the earlier of execution of the definitive
agreement providing for, or the consummation of, the Competing Transaction.

                                   ARTICLE IX

                               GENERAL PROVISIONS

     SECTION 9.01  Non-Survival of Representations, Warranties and
Agreements.  The representations, warranties and agreements in this Agreement
and in any certificate delivered pursuant hereto shall terminate at the
Effective Time or upon the termination of this Agreement pursuant to Section
8.01, as the case may be, except that the agreements set forth in Articles I and
II and Sections 6.01(d), 6.03(b), 6.05, 6.06, 6.09(b), 6.09(c), 6.11, 6.12,
6.15, 6.16, 6.17 and 6.19 and this Article IX shall survive the Effective Time
and those set forth in Sections 6.03(b), 8.02 and 8.05 and this Article IX shall
survive termination.

     SECTION 9.02  Notices.  All notices, requests, claims, demands and other
communications hereunder shall be in writing and shall be given (and shall be
deemed to have been duly given upon receipt) by delivery in person, by cable,
telecopy, facsimile, telegram or telex or by registered or certified mail
(postage prepaid, return receipt requested) to the respective parties at the
following addresses (or at such other address for a party as shall be specified
in a notice given in accordance with this Section 9.02):

     if to Parent or Merger Sub or Parent LLC:

     Publicis Groupe S.A.
     Avenue des Champs Elysees
     75008 Paris, France
     Facsimile No.: 011-331-44-43-75-50
     Attention: M. Maurice Levy
            M. Jean-Paul Morin

                                       A-38


     with a copy to:

     Wachtell, Lipton, Rosen & Katz
     51 West 52nd Street
     New York, NY 10019
     Facsimile No.: (212) 403-2000
     Attention: Martin Lipton
            Elliott V. Stein

     if to the Company:

     Bcom3 Group, Inc.
     35 West Wacker Drive
     Chicago, IL 60601
     Facsimile No.: (312) 220-6545
     Attention: Roger A. Haupt
            Christian E. Kimball

     with a copy to:

     Davis Polk & Wardwell
     450 Lexington Avenue
     New York, New York 10017
     Facsimile No.: (212) 450-4800
     Attention: Joseph Rinaldi

     SECTION 9.03  Certain Definitions.  For purposes of this Agreement, the
term:

          (a) "affiliate" of a specified person means a person who directly or
     indirectly through one or more intermediaries controls, is controlled by,
     or is under common control with such specified person;

          (b) "business day" means any day on which the principal offices of the
     SEC in Washington, D.C. are open to accept filings, or, in the case of
     determining a date when any payment is due, any day on which banks are not
     required or authorized to close in The City of New York;

          (c) "control" (including the terms "controlled by" and "under common
     control with") means the possession, directly or indirectly or as trustee
     or executor, of the power to direct or cause the direction of the
     management and policies of a person, whether through the ownership of
     voting securities, as trustee or executor, by contract or credit
     arrangement or otherwise;

          (d) "knowledge" means, with respect to any matter in question, that
     the named executive officers of the Company, as identified in its
     registration statement on Form 10 filed with the SEC on April 30, 2001, or
     Parent, as identified in its annual report on Form 20-F, as the case may
     be, have actual knowledge of such matter;

          (e) "person" means an individual, corporation, partnership, limited
     partnership, syndicate, person (including, without limitation, a "person"
     as defined in Section 13(d)(3) of the Exchange Act), trust, association or
     entity or government, political subdivision, agency or instrumentality of a
     government; and

          (f) "subsidiary" or "subsidiaries" of any person means any
     corporation, partnership, joint venture or other legal entity of which such
     person (either alone or through or together with any other subsidiary)
     owns, directly or indirectly, more than 50% of the stock or other equity
     interests, the holders of which are generally entitled to vote for the
     election of the board of directors or other governing body of such
     corporation or other legal entity.

     SECTION 9.04  Severability.  If any term or other provision of this
Agreement is invalid, illegal or incapable of being enforced by any rule of Law
or public policy, all other conditions and provisions of this Agreement shall
nevertheless remain in full force and effect so long as the economic or legal
substance of the transactions contemplated by this Agreement is not affected in
any manner materially adverse to any party. Upon such determination that any
term or other provision is invalid, illegal or incapable of being enforced, the

                                       A-39


parties hereto shall negotiate in good faith to modify this Agreement so as to
effect the original intent of the parties as closely as possible in a mutually
acceptable manner in order that the transactions contemplated by this Agreement
be consummated as originally contemplated to the fullest extent possible.

     SECTION 9.05  Assignment; Binding Effect; Benefit.  Neither this Agreement
nor any of the rights, interests or obligations hereunder shall be assigned by
any of the parties hereto (whether by operation of law or otherwise) without the
prior written consent of the other parties. Subject to the preceding sentence,
this Agreement shall be binding upon and shall inure to the benefit of the
parties hereto and their respective successors and assigns. Notwithstanding
anything contained in this Agreement to the contrary, except for the provisions
of Article II, Section 6.01(d), Section 6.05 and Section 6.16 (collectively, the
"Third Party Provisions"), nothing in this Agreement, expressed or implied, is
intended to confer on any person other than the parties hereto or their
respective successors and assigns any rights, remedies, obligations or
liabilities under or by reason of this Agreement. The Third Party Provisions may
be enforced by the beneficiaries thereof. Subject to Section 6.05, Parent shall
reimburse all expenses, including reasonable attorneys' fees, that are incurred
by any person who prevails in any litigation or other proceeding required to
enforce the obligations of the Surviving Corporation and Parent under the Third
Party Provisions.

     SECTION 9.06  Incorporation of Exhibits.  The Company Disclosure Schedule,
the Parent Disclosure Schedule and all Exhibits attached hereto and referred to
herein are hereby incorporated herein and made a part hereof for all purposes as
if fully set forth herein.

     SECTION 9.07  Specific Performance.  The parties hereto agree that
irreparable damage would occur in the event any provision of this Agreement was
not performed in accordance with the terms hereof and that the parties shall be
entitled to specific performance of the terms hereof, in addition to any other
remedy at law or in equity.

     SECTION 9.08  Governing Law; Forum.  This Agreement shall be governed by,
and construed in accordance with, the laws of the State of Delaware applicable
to contracts executed in and to be performed in that state and without regard to
any applicable conflicts of law. All actions and proceedings arising out of or
relating to this Agreement shall be heard and determined in the courts of the
State of Delaware or the United States District Court for the State of Delaware.
Each of the parties to this Agreement (a) consents to submit itself to the
personal jurisdiction of the courts of the State of Delaware and the United
States District Court for the State of Delaware in the event any dispute arises
out of this Agreement or any of the transactions contemplated by this Agreement,
(b) agrees that it will not attempt to deny or defeat such personal jurisdiction
by motion or other request for leave from any such court and (c) agrees that it
will not bring any action in relation to this Agreement, the Merger or any of
the other transactions contemplated by this Agreement in any court other than
the courts of the State of Delaware and the United States District Court for the
State of Delaware. Process in any such suit, action or proceeding may be served
on any party anywhere in the world, whether within or without the jurisdiction
of any such court. Without limiting the foregoing, each party agrees that
service of process on such party as provided in Section 9.02 shall be deemed
effective service of process on such party.

     SECTION 9.09  Waiver of Jury Trial.  Each of the parties hereto hereby
irrevocably waives any and all right to trial by jury in any legal proceeding
arising out of or related to this agreement or the transactions contemplated
hereby.

     SECTION 9.10  Headings.  The descriptive headings contained in this
Agreement are included for convenience of reference only and shall not affect in
any way the meaning or interpretation of this Agreement.

     SECTION 9.11  Counterparts.  This Agreement may be executed and delivered
(including by facsimile transmission) in one or more counterparts, and by the
different parties hereto in separate counterparts, each of which when executed
and delivered shall be deemed to be an original but all of which taken together
shall constitute one and the same agreement. This Agreement shall become
effective when each party hereto shall have received counterparts hereof signed
by all of the other parties hereto.

     SECTION 9.12  Entire Agreement.  This Agreement (including the Exhibits,
the Company Disclosure Schedule and the Parent Disclosure Schedule) and the
Confidentiality Agreements constitute the entire


                                       A-40


agreement among the parties with respect to the subject matter hereof and
supersede all prior agreements and understandings among the parties with respect
thereto. No addition to or modification of any provision of this Agreement shall
be binding upon any party hereto unless made in writing and signed by all
parties hereto.

     IN WITNESS WHEREOF, Parent, Merger Sub, Parent LLC and the Company have
caused this Agreement to be executed as of the date first written above by their
respective officers thereunto duly authorized.

                                          PUBLICIS GROUPE S.A.

                                          By: /s/ MAURICE LEVY
                                            ------------------------------------
                                            Name: Maurice Levy
                                            Title:  President du Directoire

                                          PHILADELPHIA MERGER CORP.

                                          By: /s/ JEAN-PAUL MORIN
                                            ------------------------------------
                                            Name: Jean-Paul Morin
                                            Title:  Treasurer and Secretary

                                          PHILADELPHIA MERGER LLC

                                          By: /s/ JEAN-PAUL MORIN
                                            ------------------------------------
                                            Name: Jean-Paul Morin
                                            Title:  Treasurer and Secretary

                                          BCOM3 GROUP, INC.

                                          By: /s/ ROGER A. HAUPT
                                            ------------------------------------
                                            Name: Roger A. Haupt
                                            Title:  Chairman and CEO

                                       A-41


                                                                         ANNEX B

                          AGREEMENT AND PLAN OF MERGER

     AGREEMENT AND PLAN OF MERGER dated as of March 7, 2002 among Bcom3 Group,
Inc., a Delaware corporation (the "Company"), Boston Three Corporation, a
Delaware corporation and a wholly-owned subsidiary of the Company ("Merger
Sub"), and Dentsu Inc., a company organized under the laws of Japan ("Dentsu").

     WHEREAS, concurrently with the execution of this Agreement, the Company,
Publicis Groupe S.A., Philadelphia Merger Corp. and Philadelphia Merger LLC
("Publicis Merger Sub") are entering into an Agreement and Plan of Merger dated
as of the date hereof (the "Publicis Merger Agreement"), pursuant to which,
immediately following consummation of the Merger (as defined below) contemplated
by this Agreement, the Company will merge with and into Publicis Merger Sub (the
"Publicis Merger");

     WHEREAS, the purpose of the Merger is to effect a pro rata purchase of
shares of Class A Common Stock (as defined below) by Dentsu from the holders
thereof, followed by a recapitalization of the common stock of the Company.

     NOW, THEREFORE, the parties hereto agree as follows:

                                   ARTICLE I

                                   THE MERGER

     SECTION 1.01.  The Merger.  (a) At the Effective Time, Merger Sub shall be
merged (the "Merger") with and into the Company in accordance with the General
Corporation Law of the State of Delaware ("Delaware Law"), whereupon the
separate existence of Merger Sub shall cease, and the Company shall be the
surviving corporation (the "Surviving Corporation").

     (b) As soon as practicable after satisfaction or, to the extent permitted
hereunder, waiver of all conditions to the Merger, the Company and Merger Sub
will file a certificate of merger with the Delaware Secretary of State and make
all other filings or recordings required by Delaware Law in connection with the
Merger. The Merger shall become effective at such time (the "Effective Time") as
the certificate of merger is duly filed with the Delaware Secretary of State (or
at such later time as may be specified in the certificate of merger).

     (c) From and after the Effective Time, the Surviving Corporation shall
possess all the rights, powers, privileges and franchises and be subject to all
of the obligations, liabilities, restrictions and disabilities of the Company
and Merger Sub, all as provided under Delaware Law.

     SECTION 1.02.  Conversion of Shares.  At the Effective Time,

          (a) except as otherwise provided in 1.02(c) or Section 1.03(d), each
     share of Class A common stock, par value $0.01 per share, of the Company
     (the "Class A Common Stock") outstanding immediately prior to the Effective
     Time shall be cancelled and shall be converted into the right to receive
     (i) an amount in cash equal to the Aggregate Cash (as defined below)
     divided by the total number of shares of Class A Common Stock then
     outstanding, which cash shall be paid directly from Dentsu as provided in
     Section 1.03(b) and (ii) 0.813619 shares of Class A Common Stock (together,
     the "Class A Consideration");

          (b) except as otherwise provided in 1.02(c) or Section 1.03(d), each
     share of Class B common stock, par value $0.01 per share, of the Company
     (the "Class B Common Stock") outstanding immediately prior to the Effective
     Time shall be cancelled and shall be converted into the right to receive
     1.665067 shares of Class B Common Stock (the "Class B Consideration");

                                       B-1


          (c) each share of Class A Common Stock or Class B Common Stock held by
     the Company as treasury stock immediately prior to the Effective Time shall
     be canceled, and no payment shall be made with respect thereto; and

          (d) each share of common stock, par value $0.01 per share, of Merger
     Sub outstanding immediately prior to the Effective Time shall be canceled,
     and no payment shall be made with respect thereto.

     The shares of Class A Common Stock outstanding immediately prior to the
Effective Time and the shares of Class B Common Stock outstanding immediately
prior to the Effective Time are referred to herein collectively as the "Shares".
The Class A Consideration and the Class B Consideration are referred to herein
collectively as the "Merger Consideration".

     SECTION 1.03.  Delivery of Merger Consideration.  (a) Except as set forth
in Section 1.03(d), immediately after the Effective Time, the Company shall take
all necessary action to reflect on the books and records of the Company the
conversion of Shares provided for in Section 1.02, such that each person who
held Shares immediately prior to the Effective Time will be reflected in such
books and records as the record holder of the number of shares (including
fractional shares, if any) of Class A Common Stock or Class B Common Stock to
which such person is entitled by virtue of the Merger.

     (b) Prior to the Effective Time, a paying agent shall be appointed (the
"Paying Agent") for the purpose of paying the cash portion of the Class A
Consideration. Dentsu hereby agrees, for its own benefit and the benefit of the
holders of Shares and not for the benefit of Publicis or the Company, to pay
$498,702,393 (the "Aggregate Cash") to the Paying Agent immediately after the
Effective Time. It is agreed and understood that neither Publicis nor the
Company shall directly or indirectly be required to, nor shall they, reimburse
Dentsu in cash or other property for the payment of the Aggregate Cash or
otherwise assist Dentsu in financing or funding such payment.

     (c) Except as set forth in Section 1.03(d), as promptly as practicable
after the Effective Time, the Paying Agent shall deliver to each holder of
Shares of Class A Common Stock, as reflected in the books and records of the
Company at the Effective Time, such holder's applicable cash portion of the
Class A Consideration. The Paying Agent shall be entitled to deduct and withhold
from the cash otherwise payable pursuant to this Agreement to any holder of
Shares, such amounts as it is required to deduct and withhold with respect to
the making of such payment under the Internal Revenue Code of 1986, as amended,
or any provision of state, local or foreign tax law. To the extent that amounts
are so withheld, such withheld amounts shall be treated for all purposes of this
Agreement as having been paid to the holder of Shares in respect of which such
deduction and withholding was made.

     (d) Notwithstanding Section 1.02, Shares outstanding immediately prior to
the Effective Time and held by a holder who has not voted in favor of the Merger
or consented thereto in writing and who has demanded appraisal for such Shares
in accordance with the Delaware Law (collectively, the "Dissenting Shares")
shall not be converted into a right to receive the applicable Merger
Consideration, unless such holder fails to perfect, withdraws or otherwise loses
its right to appraisal. If, after the Effective Time, any such holder fails to
perfect, withdraws or loses its right to appraisal, such Shares shall be treated
as if they had been converted as of the Effective Time into a right to receive
the applicable Merger Consideration. The Merger Consideration shall be withheld
for each Dissenting Share. The amount any holder of Class A Common Stock is
entitled to receive in an appraisal proceeding is set forth in Section 6.6 of
each holder's 2000 Stock Purchase Agreement with the Company.

     SECTION 1.04.  Adjustments.  If, during the period between the date of this
Agreement and the Effective Time, any change in the outstanding shares of
capital stock of the Company shall occur, including by reason of any
reclassification, recapitalization, stock split or combination, exchange or
readjustment of shares, or any stock dividend thereon with a record date during
such period, the Merger Consideration shall be appropriately adjusted; provided
that no additional cash shall be payable by Dentsu pursuant to any such
adjustment.

                                       B-2


                                   ARTICLE II

                           THE SURVIVING CORPORATION

     SECTION 2.01.  Certificate of Incorporation.  The certificate of
incorporation of the Company in effect at the Effective Time shall be the
certificate of incorporation of the Surviving Corporation until amended in
accordance with applicable law.

     SECTION 2.02.  Bylaws.  The bylaws of the Company in effect at the
Effective Time shall be the bylaws of the Surviving Corporation until amended in
accordance with applicable law.

     SECTION 2.03.  Directors And Officers.  From and after the Effective Time,
until successors are duly elected or appointed and qualified in accordance with
applicable law, (i) the directors of the Company at the Effective Time shall be
the directors of the Surviving Corporation and (ii) the officers of the Company
at the Effective Time shall be the officers of the Surviving Corporation.

                                  ARTICLE III

                            CONDITIONS TO THE MERGER

     SECTION 3.01.  Conditions to Obligations of Each Party.  The obligations of
the Company, Merger Sub and Dentsu to consummate the Merger are subject to the
satisfaction of the following conditions:

          (a) this Agreement shall have been approved and adopted by the
     stockholders of the Company and Merger Sub in accordance with Delaware Law;

          (b) satisfaction or, if permissible, waiver by the applicable party of
     all conditions set forth in Article VII of the Publicis Merger Agreement
     (other than the condition relating to the completion of the Merger
     contemplated by this Agreement); and

          (c) no governmental entity or court of competent jurisdiction shall
     have enacted, issued, promulgated, enforced or entered any law, rule,
     regulation, decree, executive order or award which is then in effect and
     has the effect of making the Merger illegal or otherwise prohibiting
     consummation of the Merger.

     SECTION 3.02.  Conditions To Obligations Of Dentsu.  The obligations of
Dentsu to consummate the Merger are subject to the satisfaction of the following
conditions:

          (a) the Company shall have provided to Dentsu or Publicis a
     certificate meeting the requirements of Treas. Reg. Sections 1.1445-2(c)(3)
     and 1.897-2(h) to the effect that the shares of the Company disposed of by
     Dentsu in the transactions contemplated by the Publicis Merger Agreement do
     not constitute a United States real property interest within the meaning of
     Section 897(c)(1)(A) of the Internal Revenue Code of 1986, as amended; and

          (b) none of the conditions set forth in Article VII of the Publicis
     Merger Agreement shall have been waived by the Company without the consent
     of Dentsu (such consent not to be unreasonably withheld or delayed).

                                   ARTICLE IV

                      MATTERS RELATING TO PUBLICIS MERGER

     SECTION 4.01.  Investment Agreement.  The Company and Dentsu agree that the
Investment Agreement between Dentsu and the Company dated as of March 14, 2000
shall terminate immediately after the effective time of the Publicis Merger.

     SECTION 4.02.  Ownership Statement.  Dentsu shall, if it is able to do so,
deliver to Publicis and the Company an ownership statement, dated as of the
Closing Date (as defined in the Publicis Merger Agreement), satisfying the
requirements of Treasury Regulation Section 1.367(a)-3(c)(5)(i) (provided that

                                       B-3


the "related" person statement required by Treasury Regulation Section
1.367(a)-3(c)(5)(i)(C)(2) may be made to Dentsu's best knowledge), in form and
substance reasonably acceptable to Publicis and the Company.

     SECTION 4.03.  Notices Under Publicis Merger Agreement.  The Company agrees
to promptly forward to Dentsu a copy of any notices given to Publicis or
Publicis Merger Sub pursuant to Section 9.02 of the Publicis Merger Agreement
and to provide a copy of any notices it receives from Publicis or Publicis
Merger Sub pursuant to Section 9.02 of the Publicis Merger Agreement.

     SECTION 4.04.  Amendment To Publicis Merger Agreement.  The Company will
not amend any provision of the Publicis Merger Agreement without the prior
written consent of Dentsu (such consent not to be unreasonably withheld or
delayed, it being acknowledged that the refusal to consent to any amendment that
would in the good faith opinion of Dentsu's accountants jeopardize Dentsu's
ability to equity account, without the payment of any additional sum of money,
for its investment in Publicis after the Publicis Merger will be per se
reasonable).

     SECTION 4.05.  Company Proxy Statement.  Dentsu and its counsel shall be
given a reasonable opportunity to review and comment on the Company Proxy
Statement (as defined in the Publicis Merger Agreement) prior to its being filed
with the Securities and Exchange Commission.

     SECTION 4.06.  "Bare Legal Title" Matters.

     (a) Pursuant to Section 2.03 of the Publicis Merger Agreement, Dentsu will
receive bare legal title (nue propriete) to certain Parent Ordinary Shares in
the Publicis Merger for a two-year period after the closing of the Publicis
Merger. Dentsu shall not transfer such bare legal title in such shares to any
person or entity during such two-year period.

     (b) The transfer of bare legal title to such shares to Dentsu will be
effected pursuant to conveyancing instruments between Dentsu and the Special
Nominee. Dentsu agrees that such instruments will contain all provisions that
are necessary or desirable to ensure that all economic interests in such shares
shall be enjoyed exclusively by the holder of the usufruct interest in such
shares (or such holder's successors or assigns) at all times during such
two-year period.

     SECTION 4.07.  Capital Stock Outstanding.  As of March 5, 2002, (i)
15,289,804 shares of Class A Common Stock were issued and outstanding, (ii)
4,284,873 shares of Class B Common Stock were issued and outstanding, (iii) no
shares of Class A Common Stock or Class B Common Stock were held in the treasury
of the Company or by any subsidiary of the Company, (iv) options to purchase
1,742,796 shares of Class A Common Stock were outstanding and (v) options to
purchase 103,864 shares of Class A Common Stock were available for future grant
under the Company's stock option plans.

                                   ARTICLE V

                                  TERMINATION

     SECTION 5.01.  Termination.  This Agreement may be terminated and the
Merger may be abandoned at any time prior to the Effective Time (notwithstanding
any approval of this Agreement by the stockholders of the Company) by the
Company, Merger Sub or Dentsu if and at such time as the Publicis Merger
Agreement has terminated in accordance with its terms.

     SECTION 5.02.  Effect of Termination.  If this Agreement is terminated
pursuant to Section 4.01, this Agreement shall become void and of no effect
without liability of any party (or any stockholder, director, officer, employee,
agent, consultant or representative of such party) to the other party hereto.
The provisions of this Section 4.02 shall survive any termination hereof
pursuant to Section 4.01.

                                       B-4


                                   ARTICLE VI

                                 MISCELLANEOUS

     SECTION 6.01.  Amendments; No Waivers.  Any provision of this Agreement may
be amended or waived prior to the Effective Time if, but only if, such amendment
or waiver is in writing and is signed, in the case of an amendment, by each
party to this Agreement or, in the case of a waiver, by each party against whom
the waiver is to be effective, provided that, after the adoption of this
Agreement by the stockholders of the Company, no amendment shall be made which
by law requires further approval by such stockholders without such further
approval.

     SECTION 6.02.  Expenses.  All costs and expenses incurred in connection
with the transactions contemplated by this Agreement shall be paid by the party
incurring such costs and expenses.

     SECTION 6.03.  Assignment.  Neither this Agreement nor any of the rights,
interests or obligations hereunder shall be assigned by any of the parties
hereto (whether pursuant to a merger, by operation of law or otherwise), without
the prior written consent of the other parties.

     SECTION 6.04.  Successors and Assigns.  The provisions of this Agreement
shall be binding upon and inure to the benefit of the parties hereto and their
respective successors and assigns.

     SECTION 6.05.  Specific Performance.  The parties hereto agree that
irreparable damage would occur in the event any provision of this Agreement were
not performed in accordance with the terms hereof for which money damages would
not be an adequate remedy and that the parties shall be entitled to specific
performance of the terms hereof, in addition to any other remedy at law or in
equity. Each of the parties further agrees that in any proceeding seeking
specific performance such party will waive (a) the defense of adequacy of a
remedy at law and (b) any requirement for the securing or posting of any bond.

     SECTION 6.06.  Governing Law.  This Agreement shall be governed by and
construed in accordance with the laws of the State of Delaware, without regard
to the conflicts of law rules of such state.

     SECTION 6.07.  Counterparts; Effectiveness.  This Agreement may be signed
in any number of counterparts, each of which shall be an original, with the same
effect as if the signatures thereto and hereto were upon the same instrument.
This Agreement shall become effective when each party hereto shall have received
counterparts hereof signed by all of the other parties hereto. Except as
provided in Article II, no provision of this Agreement is intended to confer any
rights, benefits, remedies, obligations or liabilities hereunder upon any Person
other than the parties hereto and their respective successors and assigns.

     SECTION 6.08.  Captions.  The captions herein are included for convenience
of reference only and shall be ignored in the construction or interpretation
hereof.

     SECTION 6.09.  Severability.  If any term, provision, covenant or
restriction of this Agreement is held by a court of competent jurisdiction or
other authority to be invalid, void or unenforceable, the remainder of the
terms, provisions, covenants and restrictions of this Agreement shall remain in
full force and effect and shall in no way be affected, impaired or invalidated
so long as the economic or legal substance of the transactions contemplated
hereby is not affected in any manner materially adverse to any party. Upon such
a determination, the parties shall negotiate in good faith to modify this
Agreement so as to effect the original intent of the parties as closely as
possible in an acceptable manner so that the transactions contemplated hereby be
consummated as originally contemplated to the fullest extent possible.

                  [remainder of page intentionally left blank]

                                       B-5


     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed by their respective authorized officers as of the day and year
first above written.

                                          BCOM3 GROUP, INC.

                                          By: /s/ ROGER A. HAUPT
                                            ------------------------------------
                                            Name: Roger A. Haupt
                                            Title:  Chairman and CEO

                                          BOSTON THREE CORPORATION

                                          By: /s/ ROGER A. HAUPT
                                            ------------------------------------
                                            Name: Roger A. Haupt
                                            Title:  CEO

                                          DENTSU INC.

                                          By: /s/ YUTAKA NARITA
                                            ------------------------------------
                                            Name: Yutaka Narita
                                            Title:  President

                                       B-6


                                                                         ANNEX C

                                                           One Financial Place
                                                           440 South LaSalle
                                                           Street
                                                           Chicago, IL 60605

                                                           tel: 312 706-4000

(MORGAN STANLEY LOGO)

                                          March 7, 2002

Special Committee of the Board of Directors
and Board of Directors
Bcom3 Group, Inc.
35 West Wacker Drive
Chicago, IL 60601

Members of the Special Committee of the Board and Members of the Board:

     We understand that Publicis Groupe S.A. ("Parent"), Philadelphia Merger
Corp., a wholly owned subsidiary of Parent ("Merger Sub"), Philadelphia Merger
LLC and Bcom3 Group, Inc. ("Bcom3" or the "Company"), propose to enter into an
Agreement and Plan of Merger dated as of March 7, 2002 (the "Merger Agreement"),
which provides, among other things, for the merger of the Company with and into
Merger Sub (the "Merger"). We also understand that, as contemplated by the
Merger Agreement, the Company, Boston Three Corporation, a wholly-owned
subsidiary of the Company ("Boston Merger Sub"), and Dentsu Inc. ("Dentsu"),
propose to enter into an Agreement and Plan of Merger dated as of March 7, 2002
(the "Boston Merger Agreement"), which provides, among other things, for the
merger of Boston Merger Sub with and into the Company (the "Boston Merger"). It
is anticipated that the Boston Merger will be consummated immediately prior to
the Effective Time (as defined in the Merger Agreement) of the Merger (the time
at which the Boston Merger is consummated is referred to as the "Boston
Effective Time").

     Pursuant to the Boston Merger Agreement, each share of the Company's Class
A common stock, par value $.01 per share (the "Class A Common Stock"), issued
and outstanding immediately prior to the Boston Effective Time, other than
shares of Class A Common Stock held in the Company's treasury and shares of
Class A Common Stock in respect of which appraisal rights have properly been
demanded in accordance with the Delaware General Corporation Law (the "DGCL"),
will be converted into the right to receive (i) an amount in cash equal to
$498,702,393 divided by the total number of shares of Class A Common Stock then
outstanding, which cash shall be paid directly from Dentsu, as provided in
Section 1.03(b) of the Boston Merger Agreement and (ii) 0.813619 shares of Class
A Common Stock (together, the "First Step Class A Consideration"), and each
share of the Company's Class B common stock, par value $0.01 per share (the
"Class B Common Stock"), issued and outstanding immediately prior to the Boston
Effective Time, other than shares of Class B Common Stock held in the Company's
treasury and shares of Class B Common Stock in respect of which appraisal rights
have properly been demanded in accordance with the DGCL, will be converted into
the right to receive 1.665067 shares of Class B Common Stock. We understand that
Dentsu currently owns all of the outstanding shares of the Company's Class B
Common Stock. The terms and conditions of the Boston Merger are more fully set
forth in the Boston Merger Agreement.

     Pursuant to the Merger Agreement, each share of the Company's Class A
Common Stock issued and outstanding immediately prior to the Effective Time of
the Merger, other than shares of Class A Common Stock held in the Company's
treasury and shares of Class A Common Stock in respect of which appraisal

                                       C-1


rights have properly been demanded in accordance with the DGCL, will be
converted into the right to receive merger consideration (the "Second Step Class
A Consideration") composed of (i) 1.666464 fully paid and non-assessable Parent
ordinary shares having a nominal value of E.40 per share (the "Parent Ordinary
Shares"), (ii) the usufruct (usufruit) interest in 0.548870 fully paid and
non-assessable Parent Ordinary Shares, together with the right to receive bare
legal title (nue propriete) to such shares on the second anniversary of the
Closing Date (as defined in the Merger Agreement), (iii) 0.098108 Parent
obligations remboursables en actions, with a nominal value of E549.00 each (the
"Parent ORAs"), and (iv) the Net Cash Proceeds (as defined in the Merger
Agreement) from the sale, as contemplated in the Merger Agreement, of the debt
portion of E53.861277 in principal amount of Parent obligations a bons de
souscription d'actions with a nominal value of E305.00 each (the "Parent
OBSAs"), together with warrants detached from such principal amount of Parent
OBSAs to purchase 1.765944 Parent Ordinary Shares at an exercise price of E30.50
per Parent Ordinary Share (the "Warrants"), and each share of the Company's
Class B Common Stock issued and outstanding immediately prior to the Effective
Time of the Merger, other than shares of Class B Common Stock held in the
Company's treasury and shares of Class B Common Stock in respect of which
appraisal rights have properly been demanded in accordance with the DGCL, will
be converted into the right to receive merger consideration (the "Second Step
Class B Consideration") composed of (i) 4.021399 fully paid and non-assessable
Parent Ordinary Shares, (ii) bare legal title (nue propriete) to 0.957024 Parent
Ordinary Shares until the second anniversary of the Closing Date, (iii) 0.047940
Parent ORAs, and (iv) the Net Cash Proceeds from the sale, as contemplated in
the Merger Agreement, of the debt portion of E26.318797 in principal amount of
Parent OBSAs, together with warrants detached from such principal amount of
Parent OBSAs to purchase 0.862911 Parent Ordinary Shares at an exercise price of
E30.50 per Parent Ordinary Share. The terms and conditions of the Merger are
more fully set forth in the Merger Agreement.

     We understand that (i) the Parent ORAs will be issued under and will have
the terms set forth in the contrat d'emission relating to the Parent ORAs (the
"ORA Issuance Contract"), a copy of which is attached as Exhibit C-1 to the
Merger Agreement and an English language term sheet of which is attached as
Exhibit C-2 to the Merger Agreement, and that the Parent OBSAs will be issued
under and will have the terms set forth in the contrat d'emission relating to
the Parent OBSAs (the "OBSA Issuance Contract"), a copy of which is attached as
Exhibit D-1 to the Merger Agreement and an English language term sheet of which
is attached as Exhibit D-2 to the Merger Agreement, (ii) the Merger Agreement
contemplates that a Marketing Agent (as such term is defined in the Merger
Agreement) selected by the Company and reasonably acceptable to Parent will use
its reasonable best efforts to effect the sale for cash of the debt portion of
the Parent OBSAs on or promptly after the Effective Time, and (iii) that all of
the securities to be received as part of the Second Step Class A Consideration
will be subject to certain transfer restrictions as described in Exhibit B to
the Merger Agreement. With respect to the determination of the Net Cash
Proceeds, we note that (x) under the terms of the Merger Agreement, there will
be deducted from the proceeds from sale of the debt portion of the Parent OBSAs
effected by the Marketing Agent (a) any costs, expenses or sale commissions or
underwriting fees incurred in connection with the sale of the debt portion of
the Parent OBSAs, and (b) an amount equal to the aggregate Cash Payment (as
defined in the Merger Agreement) payable pursuant to Section 2.08 of the Merger
Agreement to holders of Company Stock Options (as defined in the Merger
Agreement)(plus any interest costs incurred by the Surviving Corporation to fund
the payments required by Section 2.08 of the Merger Agreement between the date
of such payment and the date on which such payment is made to the Parent
pursuant to Section 2.02(d) of the Merger Agreement), and (y) the amount of the
aggregate Cash Payment under the Merger Agreement will be based upon the
determination of the Company's Board of Directors as to the fair market value of
the Second Step Class A Consideration. With respect to the ORA Issuance Contract
and the English language term sheet relating to it and the OBSA Issuance
Contract and the English language term sheet relating to it, we note that
pursuant to the terms of the Merger Agreement, in the case of conflict, the
applicable English term sheet shall govern.

     You have asked for our opinion as to whether the consideration to be
received by the holders of shares of the Company's Class A Common Stock pursuant
to the Boston Merger Agreement and the Merger Agreement (considered as a single
transaction) is fair from a financial point of view to such holders.

                                       C-2


     For purposes of the opinion set forth herein, we have:

            (i) reviewed certain publicly available financial statements and
     other information of the Company and Parent, respectively;

           (ii) reviewed certain internal financial statements and other
     financial and operating data concerning the Company and Parent,
     respectively;

           (iii) reviewed certain financial projections prepared by the
     management of the Company and Parent, respectively;

           (iv) discussed the past and current operations and financial
     condition and the prospects of the Company, including information relating
     to certain strategic, financial and operational benefits anticipated from
     the Merger, with senior executives of the Company;

            (v) discussed the past and current operations and financial
     condition and the prospects of Parent, including information relating to
     certain strategic, financial and operational benefits anticipated from the
     Merger, with senior executives of Parent;

           (vi) reviewed the pro forma impact of the Merger on Parent's cash
     earnings per share, cash flows, consolidated capitalization and financial
     ratios;

           (vii) compared the financial performance of the Company and Parent
     with that of certain other comparable publicly-traded companies,
     respectively, and their securities;

          (viii) compared the prices and trading performance of Parent Ordinary
     Shares with that of certain other comparable publicly-traded companies and
     their securities;

           (ix) reviewed the financial terms, to the extent publicly available,
     of certain comparable acquisition transactions;

           (x) participated in discussions and negotiations among
     representatives of the Company and Parent and their financial and legal
     advisors;

           (xi) reviewed the Boston Merger Agreement, the Merger Agreement and
     the English language term sheets relating to the ORA Issuance Contract and
     the OBSA Issuance Contract attached to the Merger Agreement; and

           (xii) considered such other factors and performed such other analyses
     as we have deemed appropriate.

     We have assumed and relied upon without independent verification the
accuracy and completeness of the information reviewed by us for the purposes of
this opinion. We have also relied upon without independent verification upon the
accuracy and completeness of the English language term sheets relating to the
ORA Issuance Contract and the OBSA Issuance Contract attached as Exhibits C-2
and D-2 to the Merger Agreement, and have assumed that such term sheets set
forth all material terms relating to the Parent ORAs and the Parent OBSAs which
may be set forth in the ORA Issuance Contract and the OBSA Issuance Contract.
With respect to the financial projections, we have assumed that they have been
reasonably prepared on basics reflecting the best currently available estimates
and judgments of the future financial performance of the Company. In addition,
we have assumed that the Boston Merger will be consummated in accordance with
the Boston Merger Agreement and that the Merger will be consummated in
accordance with the terms set forth in the Merger Agreement, including that the
Merger will qualify as a reorganization within the meaning of Section 368(a) of
the Internal Revenue Code of 1986, as amended. Our opinion is necessarily based
on economic, market, foreign currency and other conditions as in effect on, and
the information made available to us as of, the date hereof.

     We have acted as financial advisor to the Special Committee of the Board of
Directors of the Company in connection with this transaction and will receive a
fee for our services, including a transaction fee which is contingent upon
consummation of the Merger. In the past, Morgan Stanley & Co. Incorporated and
its affiliates have provided financial advisory services for the Company and
have received fees for the rendering of




                                       C-3


these services. In the ordinary course of our businesses, we and our affiliates
may actively trade the debt and equity securities of the Company, Dentsu and
Parent for our account or for the accounts of customers and, accordingly, we or
our affiliates may at any time hold long or short positions in such securities.

     It is understood that this letter is for the information of the addressees
hereof only and may not be used for any other purpose without our prior written
consent, except that this opinion may be included in its entirety in any filing
made by the Company (as well as in Parent's Form F-4 Registration Statement
under the Securities Act of 1933) in respect of the transaction with the
Securities and Exchange Commission so long as this opinion is reproduced in such
filing in full and any description of or reference to us or summary of this
opinion and the related analyses in such filing is in a form acceptable to us
and our counsel. In addition, this opinion does not in any manner address (a)
the prices at which the Parent Ordinary Shares, the Parent ORAs or the Warrants
will trade at any time, including following consummation of the Merger, or (b)
the actual amount of the Net Cash Proceeds which will be received by the holders
of the Class A Shares as part of the Second Step Class A Consideration, and
Morgan Stanley expresses no opinion or recommendation as to how the shareholders
of the Company should vote at the shareholders' meeting in connection with
either the Boston Merger or the Merger.

     Based on the foregoing, we are of the opinion on the date hereof that the
consideration to be received by the holders of shares of the Company's Class A
Common Stock pursuant to the Boston Merger Agreement and the Merger Agreement
(considered as a single transaction) is fair from a financial point of view to
such holders.

                                          Very truly yours,




                                          MORGAN STANLEY & CO. INCORPORATED

                                          By: /s/ FRANCIS J. OELERICH III
                                            ------------------------------------
                                            Francis J. Oelerich III
                                            Managing Director

                                       C-4


                                                                         ANNEX D

              SECTION 262 OF THE DELAWARE GENERAL CORPORATION LAW

     Section 262  Appraisal Rights.

     (a) Any stockholder of a corporation of this State who holds shares of
stock on the date of the making of a demand pursuant to subsection (d) of this
section with respect to such shares, who continuously holds such shares through
the effective date of the merger or consolidation, who has otherwise complied
with subsection (d) of this section and who has neither voted in favor of the
merger or consolidation nor consented thereto in writing pursuant to sec.228 of
this title shall be entitled to an appraisal by the Court of Chancery of the
fair value of the stockholder's shares of stock under the circumstances
described in subsections (b) and (c) of this section. As used in this section,
the word "stockholder" means a holder of record of stock in a stock corporation
and also a member of record of a nonstock corporation; the words "stock" and
"share" mean and include what is ordinarily meant by those words and also
membership or membership interest of a member of a nonstock corporation; and the
words "depository receipt" mean a receipt or other instrument issued by a
depository representing an interest in one or more shares, or fractions thereof,
solely of stock of a corporation, which stock is deposited with the depository.

     (b) Appraisal rights shall be available for the shares of any class or
series of stock of a constituent corporation in a merger or consolidation to be
effected pursuant to sec.251 (other than a merger effected pursuant to
sec.251(g) of this title), sec.252, sec.254, sec.257, sec.258, sec.263 or
sec.264 of this title:

          (1) Provided, however, that no appraisal rights under this section
     shall be available for the shares of any class or series of stock, which
     stock, or depository receipts in respect thereof, at the record date fixed
     to determine the stockholders entitled to receive notice of and to vote at
     the meeting of stockholders to act upon the agreement of merger or
     consolidation, were either (i) listed on a national securities exchange or
     designated as a national market system security on an interdealer quotation
     system by the National Association of Securities Dealers, Inc. or (ii) held
     of record by more than 2,000 holders; and further provided that no
     appraisal rights shall be available for any shares of stock of the
     constituent corporation surviving a merger if the merger did not require
     for its approval the vote of the stockholders of the surviving corporation
     as provided in subsection (f) of sec.251 of this title.

          (2) Notwithstanding paragraph (1) of this subsection, appraisal rights
     under this section shall be available for the shares of any class or series
     of stock of a constituent corporation if the holders thereof are required
     by the terms of an agreement of merger or consolidation pursuant to
     sec.sec.251, 252, 254, 257, 258, 263 and 264 of this title to accept for
     such stock anything except:

             (a) Shares of stock of the corporation surviving or resulting from
        such merger or consolidation, or depository receipts in respect thereof;

             (b) Shares of stock of any other corporation, or depository
        receipts in respect thereof, which shares of stock (or depository
        receipts in respect thereof) or depository receipts at the effective
        date of the merger or consolidation will be either listed on a national
        securities exchange or designated as a national market system security
        on an interdealer quotation system by the National Association of
        Securities Dealers, Inc. or held of record by more than 2,000 holders;

             (c) Cash in lieu of fractional shares or fractional depository
        receipts described in the foregoing subparagraphs a. and b. of this
        paragraph; or

             (d) Any combination of the shares of stock, depository receipts and
        cash in lieu of fractional shares or fractional depository receipts
        described in the foregoing subparagraphs a., b. and c. of this
        paragraph.

          (3) In the event all of the stock of a subsidiary Delaware corporation
     party to a merger effected under sec.253 of this title is not owned by the
     parent corporation immediately prior to the merger, appraisal rights shall
     be available for the shares of the subsidiary Delaware corporation.

                                       D-1


     (c) Any corporation may provide in its certificate of incorporation that
appraisal rights under this section shall be available for the shares of any
class or series of its stock as a result of an amendment to its certificate of
incorporation, any merger or consolidation in which the corporation is a
constituent corporation or the sale of all or substantially all of the assets of
the corporation. If the certificate of incorporation contains such a provision,
the procedures of this section, including those set forth in subsections (d) and
(e) of this section, shall apply as nearly as is practicable.

     (d) Appraisal rights shall be perfected as follows:

          (1) If a proposed merger or consolidation for which appraisal rights
     are provided under this section is to be submitted for approval at a
     meeting of stockholders, the corporation, not less than 20 days prior to
     the meeting, shall notify each of its stockholders who was such on the
     record date for such meeting with respect to shares for which appraisal
     rights are available pursuant to subsection (b) or (c) hereof that
     appraisal rights are available for any or all of the shares of the
     constituent corporations, and shall include in such notice a copy of this
     section. Each stockholder electing to demand the appraisal of such
     stockholder's shares shall deliver to the corporation, before the taking of
     the vote on the merger or consolidation, a written demand for appraisal of
     such stockholder's shares. Such demand will be sufficient if it reasonably
     informs the corporation of the identity of the stockholder and that the
     stockholder intends thereby to demand the appraisal of such stockholder's
     shares. A proxy or vote against the merger or consolidation shall not
     constitute such a demand. A stockholder electing to take such action must
     do so by a separate written demand as herein provided. Within 10 days after
     the effective date of such merger or consolidation, the surviving or
     resulting corporation shall notify each stockholder of each constituent
     corporation who has complied with this subsection and has not voted in
     favor of or consented to the merger or consolidation of the date that the
     merger or consolidation has become effective; or

          (2) If the merger or consolidation was approved pursuant to sec.228 or
     sec.253 of this title, then, either a constituent corporation before the
     effective date of the merger or consolidation, or the surviving or
     resulting corporation within ten days thereafter, shall notify each of the
     holders of any class or series of stock of such constituent corporation who
     are entitled to appraisal rights of the approval of the merger or
     consolidation and that appraisal rights are available for any or all shares
     of such class or series of stock of such constituent corporation, and shall
     include in such notice a copy of this section. Such notice may, and, if
     given on or after the effective date of the merger or consolidation, shall,
     also notify such stockholders of the effective date of the merger or
     consolidation. Any stockholder entitled to appraisal rights may, within 20
     days after the date of mailing of such notice, demand in writing from the
     surviving or resulting corporation the appraisal of such holder's shares.
     Such demand will be sufficient if it reasonably informs the corporation of
     the identity of the stockholder and that the stockholder intends thereby to
     demand the appraisal of such holder's shares. If such notice did not notify
     stockholders of the effective date of the merger or consolidation, either
     (i) each such constituent corporation shall send a second notice before the
     effective date of the merger or consolidation notifying each of the holders
     of any class or series of stock of such constituent corporation that are
     entitled to appraisal rights of the effective date of the merger or
     consolidation or (ii) the surviving or resulting corporation shall send
     such a second notice to all such holders on or within 10 days after such
     effective date; provided, however, that if such second notice is sent more
     than 20 days following the sending of the first notice, such second notice
     need only be sent to each stockholder who is entitled to appraisal rights
     and who has demanded appraisal of such holder's shares in accordance with
     this subsection. An affidavit of the secretary or assistant secretary or of
     the transfer agent of the corporation that is required to give either
     notice that such notice has been given shall, in the absence of fraud, be
     prima facie evidence of the facts stated therein. For purposes of
     determining the stockholders entitled to receive either notice, each
     constituent corporation may fix, in advance, a record date that shall be
     not more than 10 days prior to the date the notice is given, provided, that
     if the notice is given on or after the effective date of the merger or
     consolidation, the record date shall be such effective date. If no record
     date is fixed and the notice is given prior to the effective date, the
     record date shall be the close of business on the day next preceding the
     day on which the notice is given.

     (e) Within 120 days after the effective date of the merger or
consolidation, the surviving or resulting corporation or any stockholder who has
complied with subsections (a) and (d) hereof and who is otherwise

                                       D-2



entitled to appraisal rights, may file a petition in the Court of Chancery
demanding a determination of the value of the stock of all such stockholders.
Notwithstanding the foregoing, at any time within 60 days after the effective
date of the merger or consolidation, any stockholder shall have the right to
withdraw such stockholder's demand for appraisal and to accept the terms offered
upon the merger or consolidation. Within 120 days after the effective date of
the merger or consolidation, any stockholder who has complied with the
requirements of subsections (a) and (d) hereof, upon written request, shall be
entitled to receive from the corporation surviving the merger or resulting from
the consolidation a statement setting forth the aggregate number of shares not
voted in favor of the merger or consolidation and with respect to which demands
for appraisal have been received and the aggregate number of holders of such
shares. Such written statement shall be mailed to the stockholder within 10 days
after such stockholder's written request for such a statement is received by the
surviving or resulting corporation or within 10 days after expiration of the
period for delivery of demands for appraisal under subsection (d) hereof,
whichever is later.

     (f) Upon the filing of any such petition by a stockholder, service of a
copy thereof shall be made upon the surviving or resulting corporation, which
shall within 20 days after such service file in the office of the Register in
Chancery in which the petition was filed a duly verified list containing the
names and addresses of all stockholders who have demanded payment for their
shares and with whom agreements as to the value of their shares have not been
reached by the surviving or resulting corporation. If the petition shall be
filed by the surviving or resulting corporation, the petition shall be
accompanied by such a duly verified list. The Register in Chancery, if so
ordered by the Court, shall give notice of the time and place fixed for the
hearing of such petition by registered or certified mail to the surviving or
resulting corporation and to the stockholders shown on the list at the addresses
therein stated. Such notice shall also be given by 1 or more publications at
least 1 week before the day of the hearing, in a newspaper of general
circulation published in the City of Wilmington, Delaware or such publication as
the Court deems advisable. The forms of the notices by mail and by publication
shall be approved by the Court, and the costs thereof shall be borne by the
surviving or resulting corporation.

     (g) At the hearing on such petition, the Court shall determine the
stockholders who have complied with this section and who have become entitled to
appraisal rights. The Court may require the stockholders who have demanded an
appraisal for their shares and who hold stock represented by certificates to
submit their certificates of stock to the Register in Chancery for notation
thereon of the pendency of the appraisal proceedings; and if any stockholder
fails to comply with such direction, the Court may dismiss the proceedings as to
such stockholder.

     (h) After determining the stockholders entitled to an appraisal, the Court
shall appraise the shares, determining their fair value exclusive of any element
of value arising from the accomplishment or expectation of the merger or
consolidation, together with a fair rate of interest, if any, to be paid upon
the amount determined to be the fair value. In determining such fair value, the
Court shall take into account all relevant factors. In determining the fair rate
of interest, the Court may consider all relevant factors, including the rate of
interest which the surviving or resulting corporation would have had to pay to
borrow money during the pendency of the proceeding. Upon application by the
surviving or resulting corporation or by any stockholder entitled to participate
in the appraisal proceeding, the Court may, in its discretion, permit discovery
or other pretrial proceedings and may proceed to trial upon the appraisal prior
to the final determination of the stockholder entitled to an appraisal. Any
stockholder whose name appears on the list filed by the surviving or resulting
corporation pursuant to subsection (f) of this section and who has submitted
such stockholder's certificates of stock to the Register in Chancery, if such is
required, may participate fully in all proceedings until it is finally
determined that such stockholder is not entitled to appraisal rights under this
section.

     (i) The Court shall direct the payment of the fair value of the shares,
together with interest, if any, by the surviving or resulting corporation to the
stockholders entitled thereto. Interest may be simple or compound, as the Court
may direct. Payment shall be so made to each such stockholder, in the case of
holders of uncertificated stock forthwith, and the case of holders of shares
represented by certificates upon the surrender to the corporation of the
certificates representing such stock. The Court's decree may be enforced as
other decrees in the Court of Chancery may be enforced, whether such surviving
or resulting corporation be a corporation of this State or of any state.

                                       D-3



     (j) The costs of the proceeding may be determined by the Court and taxed
upon the parties as the Court deems equitable in the circumstances. Upon
application of a stockholder, the Court may order all or a portion of the
expenses incurred by any stockholder in connection with the appraisal
proceeding, including, without limitation, reasonable attorneys' fees and the
fees and expenses of experts, to be charged pro rata against the value of all
the shares entitled to an appraisal.

     (k) From and after the effective date of the merger or consolidation, no
stockholder who has demanded appraisal rights as provided in subsection (d) of
this section shall be entitled to vote such stock for any purpose or to receive
payment of dividends or other distributions on the stock (except dividends or
other distributions payable to stockholders of record at a date which is prior
to the effective date of the merger or consolidation); provided, however, that
if no petition for an appraisal shall be filed within the time provided in
subsection (e) of this section, or if such stockholder shall deliver to the
surviving or resulting corporation a written withdrawal of such stockholder's
demand for an appraisal and an acceptance of the merger or consolidation, either
within 60 days after the effective date of the merger or consolidation as
provided in subsection (e) of this section or thereafter with the written
approval of the corporation, then the right of such stockholder to an appraisal
shall cease. Notwithstanding the foregoing, no appraisal proceeding in the Court
of Chancery shall be dismissed as to any stockholder without the approval of the
Court, and such approval may be conditioned upon such terms as the Court deems
just.

     (l) The shares of the surviving or resulting corporation to which the
shares of such objecting stockholders would have been converted had they
assented to the merger or consolidation shall have the status of authorized and
unissued shares of the surviving or resulting corporation.

                                       D-4


                                    PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 20.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

     1.  The French commercial code prohibits provisions of statuts that limit
the liability of directors. However, if a director is sued by a third party and
ultimately prevails in the litigation on all counts, but is nevertheless
required to bear attorneys' fees and costs, the company may reimburse those fees
and costs pursuant to an indemnification arrangement with the director.

     2.  The French Commercial Code permits a company to purchase directors and
officers insurance for all or part of the members of its management. A French
corporation is responsible to third parties for the consequences of the
decisions of its management board. However, if those decisions qualify as
mismanagement, the relevant member of the management board may have to fully or
partly indemnify the company. Publicis has purchased insurance for all of its
directors.

ITEM 21.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES



EXHIBIT
  NO.                             DESCRIPTION
-------                           -----------
       
  2.1     Agreement and Plan of Merger, dated March 7, 2002, among
          Publicis Groupe S.A., Philadelphia Merger Corp.,
          Philadelphia Merger LLC and Bcom3 Group, Inc. (attached as
          Annex A to the Proxy Statement/Prospectus included in this
          registration statement)
  2.2     Agreement and Plan of Merger, dated March 7, 2002, among
          Bcom3 Group, Inc., Boston Three Corporation and Dentsu Inc.
          (attached as Annex B to the Proxy Statement/Prospectus
          included in this registration statement)
  4.1     Issuance Contract, dated March 7, 2002, for the issuance of
          the ORAs (unofficial English translation)*
  4.2     Issuance Contract, dated March 7, 2002, for the issuance of
          the OBSAs (unofficial English translation)*
  4.3     Support Agreement, dated as of March 7, 2002, among Publicis
          Groupe S.A., Philadelphia Merger Corp. and Dentsu Inc.
          (incorporated by reference from Exhibit 99.1 to the report
          on Form 6-K of Publicis Groupe S.A. dated March 7, 2002)
  4.4     Support Agreement, dated as of March 7, 2002, between
          Publicis Groupe S.A. and Philadelphia Merger Corp., on the
          one hand, and Roy J. Bostock, Craig D. Brown, Richard B.
          Fizdale and Roger A. Haupt, on the other hand (incorporated
          by reference from Exhibit 99.2 to the report on Form 6-K of
          Publicis Groupe S.A. dated March 7, 2002)
  4.5     Support Agreement, dated as of March 7, 2002, between Bcom3
          Group, Inc., on the one hand, and Somarel and Elisabeth
          Badinter, on the other hand (incorporated by reference from
          Exhibit 99.3 to the report on Form 6-K of Publicis Groupe
          S.A. dated March 7, 2002)
  5.1     Opinion of Alain Schwindenhammer regarding the validity of
          the securities being registered*
  8.1     Opinion of Kirkland & Ellis regarding certain United States
          federal income tax matters*
 10.1     Memorandum of Understanding, dated March 7, 2002, between
          Dentsu Inc. and Madame Elisabeth Badinter
 10.2     Memorandum of Understanding, dated March 7, 2002, between
          Dentsu Inc. and Publicis Groupe S.A. (Shareholders
          Agreement) (incorporated by reference from Exhibit 99.4 to
          the report on Form 6-K of Publicis Groupe S.A. dated March
          7, 2002)
 10.3     Memorandum of Understanding, dated March 7, 2002, between
          Dentsu Inc. and Publicis Groupe S.A. (Strategic Alliance)
          (incorporated by reference from Exhibit 99.5 to the report
          on Form 6-K of Publicis Groupe S.A. dated March 7, 2002)
 12.1     Computation of Ratio of Earnings to Fixed Charges
 23.1     Consent of Ernst & Young Audit and Mazars & Guerard,
          independent auditors for Publicis Groupe S.A.


                                       II-1




EXHIBIT
  NO.                             DESCRIPTION
-------                           -----------
       
 23.2     Consent of Arthur Andersen LLP, independent auditors for
          Bcom3 Group, Inc.
 23.3     Consent of Alain Schwindenhammer (included in the opinion
          filed as Exhibit 5.1)
 23.4     Consent of Kirkland & Ellis (included in the opinion filed
          as Exhibit 8.1)
 23.5     Consent of Roger A. Haupt
 23.6     Consent of Yutaka Narita
 23.7     Consent of Fumio Oshima
 24       Power of Attorney (included on signature page)
 99.1     Consent of Morgan Stanley & Co. Incorporated
 99.2     Form of Proxy Card
 99.3     Form of Instruction Card


------------------------

*To be filed by amendment

ITEM 22.  UNDERTAKINGS

     The undersigned registrant hereby undertakes:

          (1) That, for purposes of determining any liability under the
     Securities Act, each filing of the registrant's annual report pursuant to
     Section 13(a) or Section 15(d) of the Exchange Act (and, where applicable,
     each filing of an employee benefit plan's annual report pursuant to Section
     15(d) of the Exchange Act) that is incorporated by reference in this
     registration statement shall be deemed to be a new registration statement
     relating to the securities offered herein, and the offering of such
     securities at that time shall be deemed to be the initial bona fide
     offering thereof.

          (2) To supply by means of a post-effective amendment all information
     concerning a transaction and the company being acquired involved therein,
     that was not the subject of and included in the registration statement when
     it became effective.

          (3) To deliver or cause to be delivered with the prospectus, to each
     person to whom the prospectus is sent or given, the latest annual report to
     security holders that is incorporated by reference in the prospectus and
     furnished pursuant to and meeting the requirements of Rule 14a-3 or Rule
     14c-3 under the Exchange Act; and, where interim financial information
     required to be presented by Article 3 of Regulation S-X under the Exchange
     Act is not set forth in the prospectus, to deliver, or cause to be
     delivered to each person to whom the prospectus is sent or given, the
     latest quarterly report that is specifically incorporated by reference in
     the prospectus to provide such interim financial information.

          (4) That prior to any public reoffering of the securities registered
     hereunder through use of a prospectus which is a part of this registration
     statement, by any person or party who is deemed to be an underwriter within
     the meaning of Rule 145(c) under the Securities Act, the issuer undertakes
     that such reoffering prospectus will contain the information called for by
     the applicable registration form with respect to reofferings by persons who
     may be deemed underwriters, in addition to the information called for by
     the other items of the applicable form.

          (5) That every prospectus: (i) that is filed pursuant to paragraph (4)
     immediately preceding, or (ii) that purports to meet the requirements of
     Section 10(a)(3) of the Securities Act and is used in connection with an
     offering of securities subject to Rule 415 under the Securities Act, will
     be filed as a part of an amendment to the registration statement and will
     not be used until such amendment is effective, and that, for purposes of
     determining any liability under the Securities Act, each such post-
     effective amendment shall be deemed to be a new registration statement
     relating to the securities offered therein, and the offering of such
     securities at that time shall be deemed to be the initial bona fide
     offering thereof.

                                       II-2


                                   SIGNATURES

     Pursuant to the requirements of the Securities Act, the registrant has duly
caused this registration statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the city of Paris, France, on May 3,
2002.

                                        PUBLICIS GROUPE S.A.

                                        By: /s/ MAURICE LEVY
                                          ------------------------------------
                                        Name:   Maurice Levy
                                        Title:  Chief Executive Officer and
                                                Chairman of the Management Board

                               POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints Maurice Levy and Jean-Michel Etienne, and each of
them severally, his or her true and lawful attorneys-in-fact and agents, with
full power of substitution and resubstitution, for him or her and in his or her
name, place and stead, in any and all capacities, to sign any and all amendments
(including post-effective amendments) to this registration statement, and to
file the same, with all exhibits thereto, and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite or necessary to be done in
and about the premises, as fully to all intents and purposes as he or she might
or could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents or either of them, or their or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

     Pursuant to the requirements of the Securities Act of 1933, this
registration statement has been signed by the following persons in the
capacities indicated on May 3, 2002.



                  SIGNATURE
                  ---------                                         TITLE
                                             

           /s/ ELISABETH BADINTER               Chair of the Supervisory Board
---------------------------------------------
             Elisabeth Badinter


             /s/ ROBERT BADINTER                Member of the Supervisory Board
---------------------------------------------
               Robert Badinter


             /s/ SIMON BADINTER                 Member of the Supervisory Board
---------------------------------------------
               Simon Badinter


            /s/ MONIQUE BERCAULT                Member of the Supervisory Board
---------------------------------------------
              Monique Bercault


           /s/ MICHEL DAVID-WEILL               Member of the Supervisory Board
---------------------------------------------
             Michel David-Weill


              /s/ HELENE PLOIX                  Member of the Supervisory Board
---------------------------------------------
                Helene Ploix


                                       II-3




                  SIGNATURE                                         TITLE
                  ---------

                                             


          /s/ AMAURY-DANIEL DE SEZE             Member of the Supervisory Board
---------------------------------------------
            Amaury-Daniel de Seze


              /s/ GERARD WORMS                  Member of the Supervisory Board
---------------------------------------------
                Gerard Worms


              /s/ MAURICE LEVY                  Principal Executive Officer
---------------------------------------------
                Maurice Levy


           /s/ JEAN-MICHEL ETIENNE              Chief Financial Officer and Chief Accounting
---------------------------------------------   Officer
             Jean-Michel Etienne


            /s/ DOUGLAS HENDERSON               Authorized Representative in the U.S., Chief
---------------------------------------------   Financial Officer and Treasurer of Publicis
              Douglas Henderson                 USA Holdings, Inc.


                                       II-4


                                  EXHIBIT LIST



EXHIBIT
  NO.                             DESCRIPTION
-------                           -----------
       
  2.1     Agreement and Plan of Merger, dated March 7, 2002, among
          Publicis Groupe S.A., Philadelphia Merger Corp.,
          Philadelphia Merger LLC and Bcom3 Group, Inc. (attached as
          Annex A to the Proxy Statement/Prospectus included in this
          registration statement)
  2.2     Agreement and Plan of Merger, dated March 7, 2002, among
          Bcom3 Group, Inc., Boston Three Corporation and Dentsu Inc.
          (attached as Annex B to the Proxy Statement/Prospectus
          included in this registration statement)
  4.1     Issuance Contract, dated March 7, 2002, for the issuance of
          the ORAs (unofficial English translation)*
  4.2     Issuance Contract, dated March 7, 2002, for the issuance of
          the OBSAs (unofficial English translation)*
  4.3     Support Agreement, dated as of March 7, 2002, among Publicis
          Groupe S.A., Philadelphia Merger Corp. and Dentsu Inc.
          (incorporated by reference from Exhibit 99.1 to the report
          on Form 6-K of Publicis Groupe S.A. dated March 7, 2002)
  4.4     Support Agreement, dated as of March 7, 2002, between
          Publicis Groupe S.A. and Philadelphia Merger Corp., on the
          one hand, and Roy J. Bostock, Craig D. Brown, Richard B.
          Fizdale and Roger A. Haupt, on the other hand (incorporated
          by reference from Exhibit 99.2 to the report on Form 6-K of
          Publicis Groupe S.A. dated March 7, 2002)
  4.5     Support Agreement, dated as of March 7, 2002, between Bcom3
          Group, Inc., on the one hand, and Somarel and Elisabeth
          Badinter, on the other hand (incorporated by reference from
          Exhibit 99.3 to the report on Form 6-K of Publicis Groupe
          S.A. dated March 7, 2002)
  5.1     Opinion of Alain Schwindenhammer regarding the validity of
          the securities being registered*
  8.1     Opinion of Kirkland & Ellis regarding certain United States
          federal income tax matters*
 10.1     Memorandum of Understanding, dated March 7, 2002, between
          Dentsu Inc. and Madame Elisabeth Badinter
 10.2     Memorandum of Understanding, dated March 7, 2002, between
          Dentsu Inc. and Publicis Groupe S.A. (Shareholders
          Agreement) (incorporated by reference from Exhibit 99.4 to
          the report on Form 6-K of Publicis Groupe S.A. dated March
          7, 2002)
 10.3     Memorandum of Understanding, dated March 7, 2002, between
          Dentsu Inc. and Publicis Groupe S.A. (Strategic Alliance)
          (incorporated by reference from Exhibit 99.5 to the report
          on Form 6-K of Publicis Groupe S.A. dated March 7, 2002)
 12.1     Computation of Ratio of Earnings to Fixed Charges
 23.1     Consent of Ernst & Young Audit and Mazars & Guerard,
          independent auditors for Publicis Groupe S.A.
 23.2     Consent of Arthur Andersen LLP, independent auditors for
          Bcom3 Group, Inc.
 23.3     Consent of Alain Schwindenhammer (included in the opinion
          filed as Exhibit 5.1)
 23.4     Consent of Kirkland & Ellis (included in the opinion filed
          as Exhibit 8.1)
 23.5     Consent of Roger A. Haupt
 23.6     Consent of Yutaka Narita
 23.7     Consent of Fumio Oshima
 24       Power of Attorney (included on signature page)
 99.1     Consent of Morgan Stanley & Co. Incorporated





EXHIBIT
  NO.                             DESCRIPTION
-------                           -----------
       
 99.2     Form of Proxy Card
 99.3     Form of Instruction Card


------------------------

*To be filed by amendment