UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q

( X )    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934 
    
  For the quarterly period ended March 31, 2007 
 
or   
 
(     )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE 
  ACT OF 1934 
 
  For the transition period from ________ to ________
 
  Commission file number 0-27639 

WORLD WRESTLING ENTERTAINMENT, INC.   
(Exact name of Registrant as specified in its charter)   
 
 
 
Delaware  04-2693383 
(State or other jurisdiction of  (I.R.S. Employer 
incorporation or organization)    Identification No.) 
 
1241 East Main Street   
Stamford, CT 06902   
(203) 352-8600   
(Address, including zip code, and telephone number, including area code,
of Registrant’s principal executive offices)
   

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.

Yes       X      No        

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of accelerated filer and large accelerated filer in Rule 12b-2 of the Exchange Act.

Large accelerated filer                                    Accelerated filer             X                              Non-accelerated filer                 

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes              No      

X

At April 30, 2007 the number of shares outstanding of the Registrant’s Class A common stock, par value $.01 per share, was 23,434,862 and the number of shares outstanding of the Registrant’s Class B common stock, par value $.01 per share, was 47,713,563.


World Wrestling Entertainment, Inc.
Table of Contents

  Page # 
Part I – FINANCIAL INFORMATION   
   Item 1. Consolidated Financial Statements (unaudited)   
                     Consolidated Income Statements for the three months ended March 31, 2007   
                         and March 31, 2006 

    2

                     Consolidated Balance Sheets as of March 31, 2007 and December 31, 2006 

    3

                     Consolidated Statements of Cash Flows for the three months ended March 31, 2007   
                         and March 31, 2006      4
                     Consolidated Statement of Stockholders’ Equity and Comprehensive   
                         Income for the three months ended March 31, 2007 

    5

                     Notes to Consolidated Financial Statements 

    6

   Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations      14
   Item 3. Quantitative and Qualitative Disclosures about Market Risk      21
   Item 4. Controls and Procedures      21
Part II – OTHER INFORMATION   
   Item 1. Legal Proceedings      22
   Item 6. Exhibits      22
   Signature      23

1


World Wrestling Entertainment, Inc.
Consolidated Income Statements
(in thousands, except per share data)
(unaudited)

  Three Months Ended
  March 31,   March 31,
  2007          2006
Net revenues  $  107,391  $  95,078 
 
Cost of revenues    58,097    51,420 
Selling, general and administrative expenses    26,361    26,994 
Depreciation and amortization     2,352      2,374 
 
Operating income    20,581     14,290 
 
Investment income, net    2,298    1,998 
Interest expense    108    142 
Other income, net    406    984 
 
Income before income taxes    23,177    17,130 
 
Provision for income taxes    8,039    7,676 
 
Net income  $  15,138  $  9,454 
 
Earnings per share – Basic         
     Net income  $  0.21  $  0.14 
 
Earnings per share – Diluted  $  0.21  $  0.13 
     Net income         
Weighted average common shares outstanding:         
 
     Basic    71,041    69,885 
     Diluted    71,853    70,940 

See Notes to Consolidated Financial Statements.

2


World Wrestling Entertainment, Inc.
Consolidated Balance Sheets
(dollars in thousands)
(unaudited)

  As of As of 
  March 31, December 31,
  2007         2006
CURRENT ASSETS:           
     Cash and equivalents  $  76,495  $  86,267 
     Short-term investments    178,909    161,889 
     Accounts receivable, net    44,505    52,113 
     Inventory, net    3,866    3,049 
     Prepaid expenses and other current assets    19,911    13,803 
             Total current assets    323,686    317,121 
 
PROPERTY AND EQUIPMENT, NET    67,527    67,972 
FEATURE FILM PRODUCTION ASSETS    54,278    53,560 
INTANGIBLE ASSETS, NET    2,971    3,328 
OTHER ASSETS    12,835    11,304 
TOTAL ASSETS  $ 461,297  $  453,285 
 
CURRENT LIABILITIES:         
     Current portion of long-term debt  $  877  $  862 
     Accounts payable    14,428    14,909 
     Accrued expenses and other liabilities    22,221    25,837 
     Deferred income    21,650    20,166 
             Total current liabilities    59,176    61,774 
 
LONG-TERM DEBT    5,574    5,800 
NON-CURRENT TAX LIABILITY    10,848    - 
 
COMMITMENTS AND CONTINGENCIES         
 
STOCKHOLDERS' EQUITY:         
     Class A common stock    234    233 
     Class B common stock    477    477 
     Additional paid-in capital    290,327    286,985 
     Accumulated other comprehensive income    1,009    666 
     Retained earnings    93,652    97,350 
             Total stockholders' equity    385,699    385,711 
 
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY  $  461,297  $  453,285 


See Notes to Consolidated Financial Statements.

3


World Wrestling Entertainment, Inc.
Consolidated Statements of Cash Flows
(dollars in thousands)
(unaudited)

  Three Months Ended
  March 31,         March 31,
  2007   2006
OPERATING ACTIVITIES:         
       Net income  $ 15,138  $  9,454 
Adjustments to reconcile net income to net cash provided         
         by operating activities:         
       Revaluation of warrants    (352)    (1,012) 
       Depreciation and amortization    2,352    2,374 
       Realized loss on sale of investments    -    555 
       Amortization of investment income    (123)    (565) 
       Stock compensation costs    2,118    1,407 
       Provision for doubtful accounts    (50)    289 
       Provision for inventory obsolescence    550    530 
       (Benefit) provision for deferred income taxes    (443)    430 
       Excess tax benefits from stock-based payment arrangements    (20)    - 
         Changes in assets and liabilities:         
             Accounts receivable    7,657    13,223 
             Inventory    (1,367)    (759) 
             Prepaid expenses and other assets    (6,973)    (3,586) 
             Feature film production assets    (718)    (799) 
             Accounts payable    (514)    465 
             Accrued expenses and other liabilities    5,834    (4,254) 
             Deferred income    1,608    1 
                   Net cash provided by operating activities    24,697    17,753 
 
INVESTING ACTIVITIES:         
       Purchases of property and equipment    (1,488)    (1,807) 
       Purchase of film library assets    (62)    (875) 
       Purchase of short-term investments    (21,667)    (931) 
       Proceeds from sales or maturities of short-term investments    5,000    50,015 
                   Net cash (used in) provided by investing activities    (18,217)    46,402 
 
FINANCING ACTIVITIES:         
     Repayments of long-term debt    (211)    (195) 
     Dividends paid    (17,056)    (16,628) 
     Issuance of stock, net    369    243 
     Proceeds from exercise of stock options    626    8,885 
     Excess tax benefits from stock-based payment arrangements    20    - 
                   Net cash used in financing activities    (16,252)    (7,695) 
 
NET (DECREASE) INCREASE IN CASH AND EQUIVALENTS    (9,772)    56,460 
CASH AND EQUIVALENTS, BEGINNING OF PERIOD    86,267    101,314 
CASH AND EQUIVALENTS, END OF PERIOD  $  76,495  $  157,774 

See Notes to Consolidated Financial Statements.

4


World Wrestling Entertainment, Inc.
Consolidated Statement of Stockholders' Equity and Comprehensive Income
(dollars and shares in thousands)
(unaudited)

              Accumulated        
          Additional    Other        
  Common Stock    Paid - in    Comprehensive   Retained      
  Shares      Amount           Capital           Income        Earnings            Total  
Balance, December 31, 2006  70,998    $ 710  $  286,985  $  666   $ 97,350   $  385,711  
 
Comprehensive income:                     
   Net income                15,138     15,138  
   Translation adjustment              121       121  
   Unrealized holding gain, net of tax              222       222  
Total comprehensive income                    401,192  
 
Stock issuances, net  28        334          334  
Exercise of stock options  51    1    625          626  
Excess tax benefits from stock based                     
payment arrangements          20          20  
Dividends paid          278      (17,334 )    (17,056 ) 
Stock compensation costs          2,085          2,085  
Adjustment to apply FIN 48                            (1,502 )    (1,502 ) 
Balance, March 31, 2007  71,077  $  711  $  290,327  $  1,009 $  93,652    $  385,699   

See Notes to Consolidated Financial Statements.

5


     World Wrestling Entertainment, Inc.
Notes to Consolidated Financial Statements
(dollars in thousands)
(unaudited)

1. Basis of Presentation and Business Description

     The accompanying consolidated financial statements include the accounts of World Wrestling Entertainment, Inc., and our subsidiaries. We are an integrated media and entertainment company, with operations organized around four principal segments:

Live and Televised Entertainment

  • Revenues consist principally of ticket sales to live events, sales of merchandise at these live events, television rights fees, sales of television advertising and sponsorships, and fees for viewing our pay-per-view and video on demand programming.

Consumer Products

  • Revenues consist principally of the direct sales of WWE produced home videos and magazine publishing and royalties or license fees related to various WWE themed products such as video games, toys and books.

Digital Media

  • Revenues consist principally of advertising sales on our websites, sale of merchandise on our website through our WWEShop internet storefront and various broadband and mobile content.

WWE Films

  • Consists of the production and distribution of filmed entertainment featuring our Superstars. Two feature films were released in 2006, however, no revenues have been recorded to date as we do not participate in revenues until the print and advertising costs incurred by our distributors have been recouped and the results have been reported to us.

     All significant intercompany balances have been eliminated. Certain prior year amounts have been reclassified to conform to the current year presentation. The accompanying consolidated financial statements are unaudited. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair presentation of financial position, results of operations and cash flows at the dates and for the periods presented have been included. The results of operations of any interim period are not necessarily indicative of the results of operations for the full year.

     The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires our management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Certain information and note disclosures normally included in annual financial statements have been condensed or omitted from these interim financial statements; these financial statements should be read in conjunction with the financial statements and notes thereto included in our Transition Report on Form 10-K for the period ended December 31, 2006.

     Beginning on January 1, 2007, we switched its fiscal periods to a calendar basis with a fiscal year end on December 31. All references to years in this report relate to calendar years.

6


     World Wrestling Entertainment, Inc.
Notes to Consolidated Financial Statements
(dollars in thousands)
(unaudited)

Recent Accounting Pronouncements

     In September 2006, the Financial Accounting Standards Board (FASB) issued SFAS No. 157, Fair Value Measurements (SFAS 157). SFAS 157 provides a common definition of fair value and establishes a framework to make the measurement of fair value in generally accepted accounting principles more consistent and comparable. SFAS 157 also requires expanded disclosures to provide information about the extent to which fair value is used to measure assets and liabilities, the methods and assumptions used to measure fair value, and the effect of fair value measures on earnings. SFAS 157 is effective for us on January 1, 2008. We are currently assessing the potential effect of SFAS 157 on our financial statements.

     In February 2007, the FASB issued SFAS No. 159, The Fair Value Option for Financial Assets and Financial Liabilities Including an amendment of FASB Statement 115 (SFAS 159). SFAS 159 expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. SFAS 159 is effective for us on January 1, 2008. We are currently assessing the potential effect of SFAS 159 on our financial statements.

     In July 2006, the FASB issued FASB Interpretation No. 48, Accounting for Uncertainty in Income Taxes (FIN 48). FIN 48 clarifies the accounting for income taxes by prescribing a minimum probability threshold that a tax position must meet before a financial statement benefit is recognized. The minimum threshold is defined in FIN 48 as a tax position that is more likely than not to be sustained upon examination by the applicable taxing authority, including resolution of any related appeals or litigation processes, based on the technical merits of the position. The tax benefit to be recognized is measured as the largest amount of benefit that is estimated to be greater than fifty percent likely of being realized upon ultimate settlement. FIN 48 must be applied to all existing tax positions upon initial adoption. As a result of the implementation of FIN 48 on January 1, 2007, we recognized a $1,502 increase in the liability for unrecognized income tax benefits, with a corresponding decrease in the opening balance of retained earnings.

     At the adoption date of January 1, 2007, we had $10,382 of unrecognized tax benefits, all of which would affect our effective tax rate if recognized. At March 31, 2007, we have $10,848 of unrecognized tax benefits.

     We recognize potential accrued interest and penalties related to uncertain tax positions in income tax expense. We have approximately $2,625 of accrued interest related to uncertain tax positions as of March 31, 2007.

     We file income tax returns in the U.S., various states and various foreign jurisdictions. With few exceptions, we are subject to income tax examinations by tax authorities for years on or after April 30, 2004.

     As of March 31, 2007, we do not have any tax positions for which management believes it is reasonably possible that the total amounts of unrecognized tax benefits will significantly increase or decrease within the next twelve months.

2. Share Based Compensation

     Effective May 1, 2006, we adopted SFAS 123(R) using the modified prospective method. Prior to May 1, 2006, we accounted for stock option grants using the intrinsic value method. Compensation expense relating to restricted stock unit grants was recognized over the period during which the employee rendered service to the Company necessary to earn the award. In accordance with the modified prospective method, results for prior periods have not been restated. Stock based compensation cost was approximately $2,118 and $1,408 for the three months ended March 31, 2007 and 2006, respectively. We have not issued options since June 2004.

7


     World Wrestling Entertainment, Inc.
Notes to Consolidated Financial Statements
(dollars in thousands)
(unaudited)

     The following table summarizes option activity as of March 31, 2007 and changes during the period then ended:

    Weighted 
    Average 
  Number of   Exercise 
Activity        Options         Price 
Outstanding as of January 1, 2007 

1,715,300  

  $  13.14 
Granted    -      
Exercised  (50,963 )  $  12.28 
Cancelled or expired  (10,084 )  $  11.73 
Outstanding as of March 31, 2007  1,654,253   $  13.17 
Exercisable as of March 31, 2007  1,326,961   $  13.35 

     The following table summarizes restricted stock unit activity as of March 31, 2007 and changes during the period then ended:

    Weighted 
  Number of   Average 
        Restricted Stock         Grant Date 
Activity  Units   Fair Value 
Outstanding as of January 1, 2007  1,087,138     $  14.60 
Granted    75,000   $  16.16 
Vested  (5,645 )  $  14.76 
Dividends  17,551   $  15.82 
Outstanding as of March 31, 2007  1,174,044      

     Total compensation cost related to the grants, based on the estimated value of the units on the grant date is $1,212 and is being amortized over the vesting period, which is three years.

     The following table provides relevant information as to reported results for the three months ended March 31, 2006 under our intrinsic value method of accounting for stock options with supplemental information as if the fair value recognition provisions of SFAS 123 had been applied:

    For the Three  
    Months Ended  
    March 31, 2006  
Reported income from continuing operations  $ 9,454  
Add:  Stock-based employee compensation expense   
  included in reported income from   
  operations, net of related tax effects  873  
Deduct:  Total stock-based employee compensation   
  expense determined under fair value based   
  method for all awards, net of related tax effects    (1,044 ) 
Pro forma income from operations  $ 9,283  
Reported basic earnings from operations per common share  $ 0.14  
Reported diluted earnings from operations per common share  $ 0.13  
Pro forma basic and diluted earnings from operations per common share  $ 0.13  

8


     World Wrestling Entertainment, Inc.
Notes to Consolidated Financial Statements
(dollars in thousands)
(unaudited)

3. Stockholders’ Equity

     We paid quarterly dividends of $0.24 per share, or $17,056 and $16,628 on all Class A and Class B common shares for the three months ended March 31, 2007 and 2006, respectively.

4. Earnings Per Share

     For purposes of calculating basic and diluted earnings per share, we used the following weighted average common shares outstanding:

  Three months ended 
  March 31,  March 31, 
  2007       2006 
Basic  71,041,026    69,884,619 
Diluted  71,853,121  70,940,265 
Dilutive effect of outstanding options and restricted stock units  812,095  1,055,646 
Anti-dilutive outstanding options  277,000  306,000 

5. Segment Information

     During 2006, we expanded the number of our reportable segments to four in order better to reflect the manner in which management analyzes our performance including our digital media businesses and the production of feature films. We have also reclassified certain other operations between the reportable segments. All prior year segment information has been adjusted to reflect the current presentation. We do not allocate corporate overhead to each of the segments, and as a result, corporate overhead is a reconciling item in the table below. There are no intersegment revenues. Revenues derived from sales outside of North America were approximately $24,072 and $24,113 for the three months ended March 31, 2007 and 2006, respectively. Unallocated assets consist primarily of cash, short-term investments, real property and other investments.

  Three months ended  
  March 31, 2007     March 31, 2006  
Net revenues:             
           Live and Televised Entertainment  $  63,045   $  61,351  
           Consumer Products    37,397     28,855  
           Digital Media    6,949     4,872  
           WWE Films       
           Total net revenues  $     107,391 $     95,078  
Depreciation and amortization:         
           Live and Televised Entertainment  $  910   $  920  
           Consumer Products    419     507  
           Digital Media    208     210  
           WWE Films         
           Corporate    815   737  
           Total depreciation and amortization  $  2,352    $  2,374  
 
Operating income:         
           Live and Televised Entertainment  $  20,502   $  21,022  
           Consumer Products    22,078     17,016  
           Digital Media    291     150  
           WWE Films    (457 )    (491 )
           Corporate    (21,833 )    (23,407 )
           Total operating income  $  20,581    $  14,290  

9


     World Wrestling Entertainment, Inc.
Notes to Consolidated Financial Statements
(dollars in thousands)
(unaudited)

    As of 
     March 31,  December 31, 
     2007  2006 
Assets:                
  Live and Televised Entertainment   $  92,621      $ 77,083 
  Consumer Products    10,194    14,982 
  Digital Media    6,775    6,128 
  WWE Films    57,728    56,299 
  Unallocated    293,979       298,793 
  Total assets   $  461,297      $ 453,285 

6. Property and Equipment

     Property and equipment consisted of the following:

  As of  
  March 31,   December 31,
  2007      2006
Land, buildings and improvements   $  56,401       $  56,084  
Equipment  46,929     45,752  
Corporate aircraft    20,829   20,829  
Vehicles    634       634  
  124,793   123,299  
Less accumulated depreciation and amortization    (57,266 )      (55,327 ) 
                     Total   $  67,527        $ 67,972  

     Depreciation and amortization expense for property and equipment was $1,933 for the three months ended March 31, 2007 as compared to $1,867 for the three months ended March 31, 2006.

7. Feature Film Production Assets

     Feature film production assets are summarized as follows:

    As of 
     March 31,  December 31, 
     2007  2006 
Feature film productions:              
In release   $  33,355      $ 34,104 
Completed but not released    19,961    18,558 
In development      962    898 
Total   $ 54,278    $ 53,560 

     Two of our feature films, See No Evil and The Marine, were released in 2006. See No Evil achieved more than $15,000 in gross domestic box office receipts while The Marine has achieved more than $18,800 in gross domestic box office receipts. Our third feature film, The Condemned, was released domestically on April 27, 2007, subsequent to the end of our first quarter.

     We estimate that approximately 56% of “In release” film production assets to be amortized over the next twelve months. Approximately 80% of “In release” film production assets are estimated to be amortized over the next three years.

10


World Wrestling Entertainment, Inc.
Notes to Consolidated Financial Statements
(dollars in thousands)
(unaudited)

     Unamortized feature film production assets are evaluated for impairment each reporting period. If the estimated revenue is not sufficient to recover the unamortized asset, the asset will be written down to fair value. As of March 31, 2007, we do not believe any capitalized assets included in Feature Film Production Assets are impaired.

     In addition to the capitalized production costs related for these three films, we have also capitalized certain script development costs for various other film projects. Capitalized script development costs are reviewed periodically for impairment, and are expensed if a project is deemed to be abandoned. We did not expense any previously capitalized development costs related to abandoned projects during the three months ended March 31, 2007. During the three months ended March 31, 2006 we expensed $197 of previously capitalized development costs for abandoned projects.

8. Intangible Assets

     Intangible assets consist of acquired sports entertainment film libraries, trademarks and trade names. We have classified these costs as intangible assets and amortize them over the period of the expected revenues to be derived from these assets, generally from three to six years.

     Intangible assets consisted of the following:

  As of
  March 31, 2007
  Gross    Net 
  Carrying  Accumulated   Carrying 
  Amount  Amortization   Amount 
Film libraries  $  7,366  $(5,297 )    $2,069 
Trademarks and trade names  3,708  (2,806 )  902 
  $11,074  $(8,103 )  $2,971 
 
  As of  
  December 31, 2006 
  Gross  Net 
  Carrying      Accumulated   Carrying 
  Amount         Amortization        Amount 
Film libraries  $  7,304  $(5,077 )  $2,227 
Trademarks and trade names  3,708  (2,607 )  1,101 
  $11,012  $(7,684 )  $3,328 

     Amortization expense was $419 for the three ended March 31, 2007 compared to $507 for the three months ended March 31, 2006.

     The following table presents estimated future amortization expense:

    For the year ending December 31, 2007  $ 926 
    For the year ending December 31, 2008  1,227 
    For the year ending December 31, 2009  816 
    For the year ending December 31, 2010    2 
  $ 2,971 

11


World Wrestling Entertainment, Inc.
Notes to Consolidated Financial Statements
(dollars in thousands)
(unaudited)

9. Short-term Investments

     Short-term investments consisted of the following as of March 31, 2007 and December 31, 2006:

  March 31, 2007
    Unrealized  
  Holding   Fair 
  Cost       Loss        Value 
Fixed-income mutual funds and other  $ 90,832  $  (2,748 )  $ 88,084 
Municipal auction rate securities    90,825        90,825 
   Total  $ 181,657  $  (2,748 )  $ 178,909 
 
  December 31, 2006
    Unrealized    
    Holding   Fair 
  Cost  Loss   Value 
Fixed-income mutual funds and other  $ 89,990  $  (3,101 )  $ 86,889 
Municipal auction rate securities    75,000      75,000 
   Total  $ 164,990  $  (3,101 )  $ 161,889 


10. Commitments and Contingencies

Legal Proceedings

World Wide Fund for Nature

     There has been no significant development in this legal proceeding subsequent to the disclosure in Note 12 of Notes to Consolidated Financial Statements in our Transition Report on Form 10-K for the fiscal period ended December 31, 2006, except as follows:

     By order and judgment dated April 2, 2007, the English Court of Appeals reversed the High Court, ruling that the Fund is not entitled in point of law to seek so-called Wrotham Park theory of damages, finding that the Fund’s attempt to do so constituted an “abuse of process” under English law. On May 1, 2007, the Fund filed a petition to the House of Lords for leave to appeal the judgment of the Court of Appeals.

Shenker & Associates; THQ/Jakks

     There has been no significant development in this legal proceeding subsequent to the disclosure in Note 12 of Notes to Consolidated Financial Statements in our Transition Report on Form 10-K for the fiscal period ended December 31, 2006, except as follows:

     With regard to the Shenker & Associates matter, on May 1, 2007, Stanley Shenker and Jim Bell were sentenced by the United States District Court for the District of Connecticut in connection with their criminal conduct directed towards us, for which they previously pled guilty. Shenker was sentenced to thirty-three months in prison and Bell was sentenced to eight months in prison. As a part of his sentencing, Shenker was ordered to make restitution to the Company in the amount of approximately $2,800. While a payment and transfer of assets valued at approximately $775 must be made by Shenker within 14 days of the entry of the Court’s order, no assurances can be given that the Company will be successful in collecting the entire $2,800.

     With regard to the Connecticut state court matter, on March 30, 2007, we filed a motion to cite in and to amend complaint in order to add new claims against the existing defendants, THQ, Inc. and THQ/Jakks Pacific, LLC, and new defendants, Jakks Pacific, Inc., Jack Friedman, Steve Berman, Joel Bennett, Brian Farrell, Stanley Shenker and Associates, Inc., and Shenker. The new claims relate to the defendants’ conduct in connection with the procurement of the WWE videogame license in 1998. The case has been scheduled for trial in October 2008.

12


     World Wrestling Entertainment, Inc.
Notes to Consolidated Financial Statements
(dollars in thousands)
(unaudited)

IPO Class Action

     There has been no significant development in this legal proceeding subsequent to the disclosure in Note 12 of Notes to Consolidated Financial Statements in our Transition Report on Form 10-K for the fiscal period ended December 31, 2006.

13


Item 2.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Background

     As previously disclosed, we changed our financial reporting to a calendar basis beginning with calendar year 2007. This change is intended to simplify our communication with shareholders and enables us to report our financial results in a timeframe consistent with the majority of our media and entertainment peers.

     In 2006, we expanded the number of our reportable segments to four in order to better reflect the manner in which management analyzes our performance, including our digital media businesses and the production of feature films. We have also reclassified certain other operations between the reportable segments. All prior year information has been adjusted to reflect the current presentation. The following analysis outlines all material activities contained within each segment.

Live and Televised Entertainment

  • Revenues consist principally of ticket sales to live events, sales of merchandise at these live events, television rights fees, sales of television advertising and sponsorships, and fees for viewing our pay-per-view and video on demand programming.

 Consumer Products

  • Revenues consist principally of direct sales of WWE produced home videos and magazine publishing and royalties or license fees related to various WWE themed products such as video games, toys and books.

 Digital Media

  • Revenues consist principally of advertising sales on our websites, sale of merchandise on our website through our WWEShop internet storefront and various broadband and mobile content. 

WWE Films

  • Consists of the production and distribution of filmed entertainment featuring our Superstars. Two feature films were released in 2006, however, no revenues have been recorded to date as we do not participate in revenues until the print and advertising costs incurred by our distributors have been recouped and the results have been reported to us.

Results of Operations

Three Months Ended March 31, 2007 compared to Three Months Ended March 31, 2006
(Dollars in millions, except as noted)

Summary

    March 31,          March 31,          better 
Net Revenues     2007    2006      (worse) 
Live and Televised Entertainment  $ 63.0 61.3 3%
Consumer Products  37.4   28.9 29%
Digital Media  7.0 4.9 43%
WWE Films     
Total  $ 107.4    $       95.1 13%

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   March 31,  March 31,  better 
Cost of Revenues:    2007        2006        (worse) 
Live and Televised Entertainment          $    39.3       $    37.5 (5)%
Consumer Products    13.8   10.4   (33)%
Digital Media    5.0   3.5 (43)%
WWE Films        
Total       $ 58.1      $ 51.4 (13)%
Profit contribution margin    46%   46%
 
   March 31,  March 31,  better
Operating Income:    2007  2006  (worse) 
Live and Televised Entertainment       $ 20.5      $ 21.0 (2)%
Consumer Products    22.1   17.0 30%
Digital Media    0.3   0.1 200%
WWE Films    (0.5)   (0.5)
Corporate     (21.8)      (23.3) 6%
Total operating income       $ 20.6        $ 14.3 44%
Net income       $ 15.1          $ 9.5 59%

     Our Live and Televised Entertainment segment revenues benefited from an increase in our North American attendance and sales of merchandise at these live events. This increase was offset, in part, by a decline in pay-per-view related revenues. Our Consumer Products segment reflected a 55% increase in licensing based revenues, specifically from strong sales of our SmackDown vs. Raw 2007 videogame. The increase in revenues for our Digital Media segment reflects a 64% increase in the number of orders processed for our WWESHOP.com e-commerce site.

     The following chart reflects comparative revenues and key drivers for each of the businesses within our Live and Televised Entertainment segment:

   March 31,  March 31,  better 
Live and Televised Entertainment Revenues    2007         2006          (worse) 
Live events      $ 18.2     $ 17.0 7%
           Number of North American events    63   61 3%
           Average North American attendance    6,900   6,000 15%
           Average North American ticket price (dollars)     $ 36.30  $ 33.63 8%
           Number of international events    8   11 (27)%
           Average international attendance    9,300   12,200 (24)%
           Average international ticket price (dollars)    NA *  $ 73.89 NA
Venue merchandise     $ 5.2  $ 4.4 18%
           Domestic per capita spending (dollars)     $ 11.32  $ 10.49 8%
 
Pay-per-view     $ 15.8  $ 17.1 (8)%
           Number of pay-per-view events    3   3
           Number of buys from pay-per-view events    900,800   1,183,200 (24)%
           Average revenue per buy (dollars)     $      16.05  $ 13.95 15%
           Domestic retail price (dollars)     $ 39.95  $ 34.95 14%
 
Television advertising     $ 0.9  $ 1.8 (50)%
 
Television rights fees         
           Domestic     $ 13.9  $ 12.9 8%
           International     $ 8.0  $ 7.8 3%
Other       $ 1.0       $ 0.3 233%
Total       $ 63.0    $ 61.3 3%
 
Ratings 
           Average weekly household ratings for Raw    4.1 4.2 (2)%
           Average weekly household ratings for SmackDown  2.9 2.9
           Average weekly household ratings for ECW   1.6 NA NA

     * International events in the current quarter were buy-out deals with guaranteed revenues. Therefore, the calculation of an average ticket price is not applicable.

 

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   March 31,        March 31,         better
Cost of Revenues-Live and Televised Entertainment    2007  2006  (worse) 
Live events        $ 13.0     $ 12.3   (6)%
Venue merchandise    3.3   3.3
Pay-per-view    5.5   6.4 14%
Advertising    0.1   0.4 75%
Television    15.5   13.1 (18)%
Other    1.9     2.0 5%
Total       $ 39.3    $ 37.5 (5)%
           Profit contribution margin    38%   39%

     Live events revenues increased primarily as a result of a 15% increase in attendance at our North American events and an 8% increase in the average ticket price at these events. The eight international events performed in the current quarter were constructed as buy-out deals with local promoters that provided us with guaranteed revenues and limited the potential risk of performing these events in emerging markets. In the prior year, seven of the international events performed were constructed as these buy-out deals. The profit contribution margin remained unchanged at 28% in the current year quarter as compared to the prior year quarter.

     Venue merchandise revenues increased 18% from the prior year quarter due to a 15% increase in attendance at our North American events combined with an 8% increase in the per capita spend by our fans. Venue merchandise cost of revenues remained essentially flat as the profit contribution margin increased 11% to 36% for the quarter ended March 31, 2007 as compared to the prior year quarter.

     Pay-per-view revenues decreased $1.3 million in the current quarter. The domestic retail price of our pay-per-view events was increased from $34.95 to $39.95 in July 2006, to bring the retail price more in line with similar events. Pay-per-view buys for the three events that occurred in current quarter declined by approximately 13% as compared to the prior year quarter. This decline in buys was offset, in part, by the higher retail price. Pay-per-view costs of revenues declined in the current quarter due to a reduction in consumer advertising expenses. The profit contribution margin for pay-per-view increased slightly to 65% in the current quarter. Our premiere pay-per-view event, WrestleMania 23, occurred on April 1, 2007, subsequent to the end of our fiscal quarter. As such, the results for WrestleMania 23 and WrestleMania 22, which occurred on April 2, 2006, are recorded in our second fiscal quarter.  

     Advertising revenues decreased by approximately 50% from the prior year quarter. Advertising revenues for the current quarter are primarily comprised of the sale of advertising on our Canadian television programs and sponsorships. The decline in advertising revenues, and the corresponding decline in the advertising cost of revenues, was primarily due to the absence of sponsorship related activities in the current quarter.

     The increase in domestic television rights fees was primarily due to the rights fees received for our ECW programming in the current quarter which were not present in the prior year. The $2.4 million increase in television cost of revenues is due to an overall increase in the costs incurred to produce televised events, partially due to additional direct costs for the production of our weekly ECW television program.

16


     The following chart reflects comparative revenues and certain drivers for selected businesses within our Consumer Products segment:

   March 31,    March 31,    better
Consumer Products Revenues        2007        2006        (worse) 
Licensing    $ 20.6       $ 13.3   55%
Magazine publishing   $ 2.9      $ 3.0   (3)%
           Net units sold    933,900     1,069,600   (13)%
Home video     $ 13.4      $ 12.4   8%
           Gross DVD units shipped    1,083,600     680,000   59%
Other     $ 0.5       $ 0.2   150%
Total     $ 37.4       $ 28.9   29%

   March 31,    March 31,    better
Cost of Revenues-Consumer Products      2007        2006        (worse) 
Licensing     $ 5.5          $ 3.6   (53)%
Magazine publishing    2.3     2.0   (15)%
Home video    5.8     4.6   (26)%
Other    0.2        0.2  
Total     $  13.8         $      10.4   (33)%
           Profit contribution margin          63%     64%

     Licensing revenues increased, in part, due to higher royalties earned related to sales of videogames and toys in the current quarter. Videogame revenues increased by approximately $4.3 million in the current quarter, reflecting the success of our SmackDown vs. Raw 2007 title. In addition, royalties earned from the sales of our toys increased by approximately $1.9 million in the current quarter. The increase in the licensing cost of revenues was due to higher commissions paid to international licensing agents and amounts paid to our talent.

     Magazine publishing revenue declined slightly in the current quarter. In July 2006, we began publishing a new magazine titled WWE Magazine that replaced our two former Raw and SmackDown magazines. We published three magazines in the current quarter as compared to six magazines in the prior year quarter. We also published one special edition magazine in the current quarter as compared to three specials in the prior year quarter. The increase in editorial associated with WWE Magazine generated the higher magazine publishing cost of revenues.

     Home video revenues increased by 8%, led by the successful release of the three-disc The New and Improved DX, which shipped more than 140,000 gross units. Home video cost of revenues increased 26% due to higher duplication and distribution fees associated with selling a greater volume of home videos as well as an increase in the amount spent on advertising our home video products. This increase in expenses led to a decrease in the profit contribution margin to 57% in the current period as compared to 63% in the prior year quarter.

     The following chart provides performance results and key drivers for our Digital Media segment:

   March 31,     March 31,   better
Digital Media Revenues    2007        2006         (worse) 
WWE.com  $ 2.8   $ 2.2   27%
WWEShop    4.0   2.6 54%
           Average revenues per order (dollars)  $ 48.65   $ 49.52 (2)%
Other    0.2       0.1 50%
Total  $ 7.0   $ 4.9 43%

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   March 31,        March 31,         better
Cost of Revenues-Digital Media    2007    2006    (worse) 
WWE.com    $ 2.0   $ 1.5   (33)%
WWEShop    2.8     2.0   (40)%
Other    0.2       NA
Total   $ 5.0   $ 3.5   (43)%
           Profit contribution margin    29%     29%

     WWE.com revenues increased primarily due to additional wireless content. In March 2007, we announced a multi-year deal with AT&T Wireless to provide exclusive WWE content, including videos and ring tones. The increase in wwe.com cost of revenues reflects additional infrastructure costs to operate the various web-based activities.

     WWEShop revenues increased due to a 64% increase in the number of orders processed to over 82,000 in the current quarter. The increase in the number of orders processed was also the primary driver of the increase in WWEShop cost of revenues in the current quarter.

WWE Films

     We do not participate in film revenues until the print and advertising costs incurred by our distributors have been recouped and the results have been reported to us. Accordingly, no revenues have been recorded to date for our two feature films that were released in 2006, See No Evil and The Marine. During the three months ended March 31, 2007 we spent approximately $0.7 million for the production of our third feature film, The Condemned, and other feature film projects in development. The Condemned was released domestically in April 2007, subsequent to the end of our first quarter. As of March 31, 2007, capitalized film development costs were approximately $54.3 million.

Selling, General and Administrative

     The following chart reflects the amounts and percent change of certain significant overhead items:

   March 31,         March 31,         better
   2007    2006    (worse) 
Staff related    $ 12.6       $ 13.1   4%
Legal, accounting and other professional    3.2     3.3   3%
Stock compensation costs    2.1     1.4   (50)%
Advertising and promotion    1.3     1.9   32%
Bad debt    (0.1)     0.3   133%
All other    7.3       7.0   (4)%
Total SG&A     $ 26.4       $ 27.0   2%
SG&A as a percentage of net revenues    25%   28%  

     Stock compensation expense in the current quarter includes $1.9 million of expenses related to the amortization of restricted stock unit grants and $0.2 million of expenses related to stock options. Stock compensation expense in the prior year quarter relates only to the amortization of the fair value of restricted stock unit grants issued to employees under our 1999 Long-Term Incentive Plan. As previously disclosed, we adopted the provisions of SFAS 123(R) on May 1, 2006 requiring compensation expense to be recorded for stock options. The positive amount in bad debt expense reflects a positive adjustment to the reserve for an item previously deemed uncollectible.

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   March 31,         March 31,         better
   2007  2006     (worse) 
Depreciation and amortization        $ 2.3        $ 2.4  4%
 
Investment income, net       $ 2.3         $ 2.0  15%
 
     The increase reflects higher short term interest rates as compared to the prior year.   
 
Interest expense       $ 0.1         $ 0.1 
 
   March 31,    March 31,  
   2007    2006  
Provision for income taxes  $ 8.1   $ 7.7   (5)%
Effective tax rate  35%   45%

     The prior year effective tax rate reflects a provision for state and local examinations.

Liquidity and Capital Resources

     Cash flows from operating activities for the three months ended March 31, 2007 and March 31, 2006 were $24.7 million and $17.8 million, respectively. Working capital, consisting of current assets less current liabilities, was $264.5 million as of March 31, 2007 and $255.3 million as of December 31, 2006.

     Cash flows used by investing activities were $18.2 million for three months ended March 31, 2007 and cash flows provided by investing activities were $46.4 million for the three months ended March 31, 2006. Our investment policy is designed to preserve capital and minimize interest rate, credit and market risk. Capital expenditures for the three months ended March 31, 2007 were $1.5 million as compared to $1.8 million for the three months ended March 31, 2006. Capital expenditures for the remainder of 2007 are estimated to range between $20.0 million and $25.0 million, reflecting significant projects related to television equipment, including the implementation of high definition broadcasting. Additional projects include wireless content delivery and video management systems and building improvements.

     Cash flows used in financing activities were $16.3 million and $7.7 million for the three months ended March 31, 2007 and March 31, 2006, respectively. Total dividend payments on all Class A and Class B common shares in the three month period ended March 31, 2007 were approximately $17.1 million as compared to $16.6 million in the prior year period ended March 31, 2006. Cash payments for dividends for the remainder of 2007 are estimated to range between $50.0 million and $55.0 million.

Contractual Obligations

     In addition to long-term debt, we have entered into various other contracts under which we are required to make guaranteed payments, including:

  • Various operating leases for office space and equipment.
     
  • Employment contract with Vincent K. McMahon, which runs through October 2008, with annual renewals thereafter if not terminated by us or Mr. McMahon, as well as a talent contract with Mr. McMahon that is coterminous with his employment contract. Mr. McMahon is currently waiving all of his compensation under these agreements, except for a salary of $850,000 per year beginning in January 2007.

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  • Employment contract with Linda E. McMahon, which runs through October 2007, with annual renewals thereafter if not terminated by us or Mrs. McMahon. Mrs. McMahon is currently waiving all of her compensation under these agreements, except for a salary of $500,000 beginning in January 2007.
     
  • Other employment contracts which are generally for one-to six-year terms.
     
  • Service contracts with certain of our independent contractors, including our talent, which are generally for one-to four-year terms.

     Our aggregate minimum payment obligations under these contracts as of March 31, 2007 were as follows:

 Payments due by period 
 ($ in millions) 
                   After        
 12/31/07     2008 to 2010    2011 to 2012     2012     Total 
Long-term debt (including interest expense)       $ 1.0           $ 4.0   $ 2.7   $ 0.4     $ 8.1
Operating leases 0.7 1.9 1.0 1.3 4.9
Talent, employment agreements and other
     commitments   13.0      15.9       3.8     11.8       44.5
Total commitments    $    14.7        $    21.8   $ 7.5   $    13.5    $   57.5

     The non-current tax liability of $10.8 million is not included in the table above.

     We believe that cash generated from operations and our existing cash and short-term investments will be sufficient to meet our cash needs over the next twelve months for working capital, capital expenditures and payment of quarterly dividends.

Application of Critical Accounting Policies

     There have been no additional changes to our accounting policies that were previously disclosed in our Transition Report on Form 10-K for our fiscal period ended December 31, 2006 or in the methodology used in formulating these significant judgments and estimates that affect the application of these policies. Amounts included in our consolidated balance sheets in accounts that we have identified as being subject to significant judgments and estimates were as follows:

 As of
 March 31, 2007        December 31, 2006 
Pay-per-view accounts receivable     $     15.8 million            $    19.6 million     
Home video reserve for returns $ 6.4 million    $ 8.5 million
Publishing newsstand reserve for returns $ 3.4 million    $ 4.1 million
Allowance for doubtful accounts $ 2.0 million    $ 2.1 million
Inventory obsolescence reserve $ 5.5 million    $   4.9 million

Recent Accounting Pronouncements

     There are no other accounting standards or interpretations that have been issued, but which we have not yet adopted, that we believe will have a material impact on our financial statements.

Cautionary Statement for Purposes of the “Safe Harbor” Provisions of the Private Securities Litigation Reform Act of 1995

     The Private Securities Litigation Reform Act of 1995 provides a “safe harbor” for certain statements that are forward-looking and are not based on historical facts. When used in this Quarterly Report, the words “may,” “will,” “could,” “anticipate,” “plan,” “continue,” “project,” “intend”, “estimate”, “believe”, “expect” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such words. These statements relate to our future plans, objectives, expectations and intentions and are not historical facts and accordingly involve known and unknown risks and uncertainties and other factors that may cause the actual results or the performance by us to be materially different from future results or performance expressed or implied by such forward-looking statements.

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The following factors, among others, could cause actual results to differ materially from those contained in forward-looking statements made in this Quarterly Report, in press releases and in oral statements made by our authorized officers: (i) our failure to maintain or renew key agreements could adversely affect our ability to distribute our television and pay-per-view programming; (ii) our failure to continue to develop creative and entertaining programs and events would likely lead to a decline in the popularity of our brand of entertainment; (iii) our failure to retain or continue to recruit key performers could lead to a decline in the appeal of our storylines and the popularity of our brand of entertainment; (iv) the loss of the creative services of Vincent K. McMahon could adversely affect our ability to create popular characters and creative storylines; (v) a decline in general economic conditions could adversely affect our business; (vi) a decline in the popularity of our brand of sports entertainment, including as a result of changes in the social and political climate, could adversely affect our business; (vii) changes in the regulatory atmosphere and related private sector initiatives could adversely affect our business; (viii) the markets in which we operate are highly competitive, rapidly changing and increasingly fragmented, and we may not be able to compete effectively, especially against competitors with greater financial resources or marketplace presence; (ix) we face uncertainties associated with international markets; (x) we may be prohibited from promoting and conducting our live events if we do not comply with applicable regulations; (xi) because we depend upon our intellectual property rights, our inability to protect those rights, or our infringement of others’ intellectual property rights, could adversely affect our business; (xii) we could incur substantial liabilities if pending material litigation is resolved unfavorably; (xiii) our insurance may not be adequate to cover liabilities resulting from accidents or injuries that occur during our physically demanding events; (xiv) we will face a variety of risks as we expand into new and complementary businesses such as feature films; (xv) through his beneficial ownership of a substantial majority of our Class B common stock, our controlling stockholder, Vincent K. McMahon, can exercise control over our affairs, and his interests may conflict with the holders of our Class A common stock; (xvi) a substantial number of shares will be eligible for future sale by Mr. McMahon, and the sale of those shares could lower our stock price; and (xvii) our Class A common stock has a relatively small public “float”. The forward-looking statements speak only as of the date of this Quarterly Report and undue reliance should not be placed on these statements.

Item 3. Quantitative and Qualitative Disclosures about Market Risk

     In the normal course of business, we are exposed to foreign currency exchange rate, interest rate and equity price risks that could impact our results of operations. Our foreign currency exchange rate risk is minimized by maintaining minimal net assets and liabilities in currencies other than our functional currency.

Interest Rate Risk

     We are exposed to interest rate risk related to our debt and investment portfolio. Our debt primarily consists of the mortgage related to our corporate headquarters, which has an annual interest rate of 7.6%.

     Our investment portfolio currently consists primarily of fixed-income mutual funds and municipal auction rate securities, with a strong emphasis placed on preservation of capital. In an effort to minimize our exposure to interest rate risk, our investment portfolio’s dollar weighted duration is less than one year.

Item 4. Controls and Procedures

     Under the direction of our Chairman and Chief Executive Officer, as co-principal executive officers, and our Chief Financial Officer, we evaluated our disclosure controls and procedures and internal control over financial reporting, and our Chairman, Chief Executive Officer and Chief Financial Officer, concluded that our disclosure controls and procedures were effective as of March 31, 2007. No change in internal control over financial reporting occurred during the quarter ended March 31, 2007, that materially affected, or is reasonably likely to materially affect, such internal control over financial reporting.

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PART II. OTHER INFORMATION

Item 1. Legal Proceedings

     See Note 10 to Notes to Consolidated Financial Statements, which is incorporated herein by reference.

Item 6. Exhibits

(a.) Exhibits

31.1 Certification by Vincent K. McMahon pursuant to Section 302 of Sarbanes-Oxley Act of 2002 (filed herewith).

31.2 Certification by Linda E. McMahon pursuant to Section 302 of Sarbanes-Oxley Act of 2002 (filed herewith).

31.3 Certification by Frank G. Serpe pursuant to Section 302 of Sarbanes-Oxley Act of 2002 (filed herewith).

32.1 Certification by Vincent K. McMahon, Linda E. McMahon and Frank G. Serpe pursuant to Section 906 of Sarbanes-Oxley Act of 2002 (filed herewith).

 

 

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SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereto duly authorized.

  World Wrestling Entertainment, Inc. 
  (Registrant) 
 
 
Dated: May 3, 2007  By:  /s/ Frank G. Serpe   
      Frank G. Serpe 
      Chief Financial Officer 

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