1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

  Pearson plc   

2. Reason for the notification      (please tick the appropriate box or boxes)

An acquisition or disposal of voting rights 

√

An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An event changing the breakdown of voting rights

Other (please specify): 

3. Full name of person(s) subject to the notification obligation:

Aviva plc & its subsidiaries   

4. Full name of shareholder(s)  (if different from 3.):

Registered Holder:

BNY Norwich Union Nominees Limited   
6,774,449*

BT Globenet Nominees Limited                               9,588*

Chase GA Group Nominees Limited
 15,670,590*

Chase Nominees Limited         
  1,525,123*

CUIM Nominee Limited
   4,859,311*

Vidacos Nominees Limited
    171,578*

* denotes direct interest   

R C Greig Nominees Limited
     1,450

BONY Londres IIS 
      189,893

Chase Nominees Limited
       3,977,385

Delta Lloyd Institutionale Sustainable Futures Fund 
       70,234

Vidacos Nominees Limited                                      6,878,395

To be updated   61,140

5. Date of the transaction  (and date on which the threshold is crossed or reached if different):

    7 July 2008

6. Date on which issuer notified:

    9 July 2008

7. Threshold(s) that is/are crossed or reached:

5% to 4% change at Combined Interest Level

8. Notified details:

A: Voting rights attached to shares

Class/type of shares 

 if possible using the ISIN CODE

Situation previous to the Triggering transaction 

Resulting situation after the triggering transaction

Number of Shares 

Number of Voting Rights viii

Number of shares 

Number of voting rights ix

% of voting rights

Direct

Direct  x

Indirect xi

Direct

Indirect

Ordinary Shares


GB0006776081

43,378,864

43,378,864

  



29,010,639

   



29,010,639

   



11,178,497

   



3.59%

1.38%

B: Financial Instruments

Resulting situation after the triggering transaction xii

Type of financial instrument 

Expiration date xiii

Exercise/ Conversion Period/ Date xiv 

Number of voting rights that may be acquired if the instrument is exercised/ converted. 

% of voting rights

N/A

Total (A+B)

Number of voting rights

% of voting rights

40,189,136

4.97%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable  xv:

See Section 4

Proxy Voting:

10. Name of the proxy holder:

   See Section 4

11. Number of voting rights proxy holder will cease to hold:

12. Date on which proxy holder will cease to hold voting rights:

13. Additional information:

Figures are based on a total number of voting rights of 808,373,725

14. Contact name:

    Neil Whittaker

15. Contact telephone number:

    01603 684420