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Insights on the Prepaid Wireless Market in the US to 2028: by Technology, Applications and Services -

The "United States Prepaid Wireless Market by Technology, Applications and Services 2023 - 2028" report has been added to's offering.

This report evaluates the prepaid wireless market in the United States including major provider analysis and service assessment, technologies involved in prepaid service delivery, and assessment of the future of prepaid communications, content, and commerce. The report includes an analysis of the 5G impact.

The report also analyzes major MVNO companies and offerings. The report also provides a view into the future of prepaid wireless and market forecasts through 2028 including subscribers and Revenue by Voice vs. Data vs. VAS and by Connectivity Type.

Prepaid wireless service providers in the United States have become increasingly competitive in recent years as they evolve offerings to be more on par with post-paid service features and plans. For example, Verizon Wireless now offers prepaid family plans, unlimited plans, and support for BYOD whereas this was not the case just a few years ago.

We anticipate the continued evolution of prepaid wireless in general as part of a dominant trend towards prepaying mobile services becoming increasingly more comparable with post-paid wireless. This is evidenced by Verizon's recent acquisition of TracFone, which we believe it will maintain as an entry-level prepaid offering while the company differentiates its core prepaid wireless service.

The future of prepaid wireless communications will depend on more than just carrier-centric applications, communications, content, and commerce. For example, we see prepaid as an important aspect of many next-generation services that are provided by a variety of third-party service companies that do not wish to offer a postpaid option as it would typically rely upon wireless carrier billing via prepay.

Growth in prepaid wireless service will also depend on the extent to which next-generation services, such as virtual reality, are generally supported on a pre-pay basis. This is to say that prepaid customers must have access to wireless data plans that put them on par with postpaid in terms of both bandwidth and low latency required for acceptable end-user quality of experience.

While many emerging applications will be offered by Over-the-Top (OTT) service providers, we strongly recommend that MNOs offer their own branded/controlled Value-added Service (VAS) applications. The OTT application business model has caused data payload (e.g. apps that use data) to become increasingly more valuable to consumers than data itself, which is rapidly becoming a marginalized commodity. With this development, VAS applications become much more important to network operators.

With the ever-increasing commoditization of carrier core services (mostly voice and messaging), there will be a growing dependence on VAS applications for initially top-line revenue growth (as data growth tapers off and margins are squeezed) and then for margin growth as bearer services become a cost-plus commodity. Prepaid wireless service providers must also provide their own VAS apps to remain competitive, even if it necessitates them offering those apps on an OTT basis themselves.

Companies Mentioned

  • Airlink Mobile (DS Mobile)
  • Airvoice Wireless
  • AT&T
  • Best Cellular
  • Black Wireless
  • Boom! Mobile
  • Boost Mobile
  • Bratz Mobile
  • CellNUVO
  • Cellular Abroad
  • Consumer Cellular
  • CREDO Mobile
  • Cricket Wireless (AT&T)
  • DataPass
  • Dataxoom
  • DBS Communications
  • Defense Mobile
  • Disney Mobile
  • easyGO (Locus)
  • EcoMobile
  • Freedom-Wireless
  • Freedompop
  • Gen Mobile
  • Google Fi
  • GoSmart Mobile
  • GreatCall
  • H2O Wireless (Locus Telecommunications)
  • Hayai Mobile
  • Ideal Mobile
  • Jasper Wireless (Cisco)
  • Jolt Mobile
  • kajeet
  • Karma Mobility
  • KidsConnect
  • KORE Wireless
  • Liberty Wireless
  • Lycamobile
  • Metro by T-Mobile
  • MetroPCS
  • Mint Mobile
  • National Geographic
  • NET10
  • Nextel Partners
  • Page Plus Cellular
  • Payless Cellular
  • PixWireless
  • PlatinumTel Communications
  • PureTalk
  • Red Pocket Mobile
  • Republic Wireless
  • RingPlus
  • Simple Mobile
  • Sprint
  • Straight Talk
  • T-Mobile
  • Tello
  • TextNow
  • Ting Mobile
  • Total Call Mobile
  • TracFone Wireless (Verizon)
  • Twigby
  • Ultra Mobile
  • Unreal Mobile
  • US Cellular
  • Verizon
  • Virgin Mobile USA
  • Wal-Mart
  • Walmart Family Mobile
  • Zing Wireless
  • ZingPCs

Key Topics Covered:

1 Executive Summary

2 Introduction

3 United States Communication Service Providers

4 United States Prepaid Wireless Service Provider Analysis

5 Sprint and T-Mobile Merger Impact on Prepaid Wireless

6 Mobile Virtual Network Operators

7 USA Prepaid Wireless Forecasts 2023 - 2028

8 Future of Prepaid Wireless: Value-added Services

9 Pandemic Impact on Prepaid Wireless in the United States

10 Conclusions and Recommendations

11 Appendix: MVNO Strategies

12 Appendix: 5G Technology, Infrastructure, and Services

13 5G Technology

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Laura Wood, Senior Press Manager

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