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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):    October 31, 2006 

Lithia Motors, Inc.
(Exact Name of Registrant as specified in its charter)

Oregon    0-21789    93 - 0572810 
(State or other jurisdiction of    (Commission File Number)    (IRS Employer Identification No.) 
incorporation)         
 
    360 E. Jackson Street     
    Medford, Oregon 97501     
  (Address of Principal Executive Office) 

Registrant's telephone number including area code 541-776-6868

Not applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a -12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d -2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e -4(c))

Item 7.01  Regulation FD Disclosure.

     On October 31, 2006, Lithia Motors, Inc. issued a press release announcing the acquisition of a BMW and Mercedes-Benz store in Des Moines, Iowa. A copy of the press release is attached as Exhibit 99.1.

Item 9.01     Financial Statements and Exhibits.

          (a)      Not applicable.
(b)      Not applicable.
(c)      Exhibits. 
          99.1 Press Release
         

SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

            LITHIA MOTORS, INC. 
            (Registrant) 
 
 
Date:    October 31, 2006    By:    /s/ Kenneth E. Roberts 
            Kenneth E. Roberts 
            Assistant Secretary