SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): July 15, 2004 BULL RUN CORPORATION (Exact name of registrant as specified in its charter) GEORGIA 0-9385 58-2458679 (State or other (Commission File (IRS Employer jurisdiction of Number) Identification No.) incorporation) 4370 PEACHTREE ROAD, ATLANTA, GEORGIA 30319 --------------------------------------------------- (Address of principal executive offices) (Zip Code) (404) 266-8333 ---------------------------------------------------- (Registrant's telephone number, including area code) Item 7. Financial Statements, Pro Forma Financial Information and Exhibits (c) Exhibits - Exhibit 99 - Press release dated July 15, 2004 This exhibit is furnished pursuant to Item 12 and shall not be deemed to be filed. Item 12. Results of Operations and Financial Condition On July 15, 2004, Bull Run Corporation issued a press release reporting its financial results for the third quarter ended May 31, 2004. A copy of the press release is hereby attached hereto as Exhibit 99 and incorporated herein by reference. The information in this Report, including the Exhibit attached hereto, is being furnished solely pursuant to Item 12 of this Form 8-K and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section. Furthermore, the information in this Report, including the Exhibit attached hereto, shall not be deemed incorporated by reference in any filing of the Registrant under the Securities Act of 1933, except as shall be expressly set forth by specific reference in such filing. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. Date: July 15, 2004 BULL RUN CORPORATION By: /s/ FREDERICK J. ERICKSON ---------------------------------- Frederick J. Erickson Vice President - Finance, Chief Financial Officer, Treasurer and Assistant Secretary 2