On August 27, 2014, Mark Volchek, a Director of Higher One Holdings, Inc. (the "Company"), adopted a new 10b5-1 stock trading plan. Mr. Volchek's new plan provides for the sale of shares of the Company's common stock owned by Mr. Volchek. Under the plan, beginning on November 10, 2014, a brokerage firm may periodically sell shares of the Company's common stock that are held by Mr. Volchek. The plan expires on November 10, 2016. The maximum number of shares that can be sold over the duration of the plan is 600,000. Mr. Volchek's previous 10b5-1 plan, which provided for the same number of shares to be sold, expired on June 30, 2014. Under Mr. Volchek's previous plan, 184,106 shares were sold.

On August 27, 2014, Miles Lasater, a Director of the Company, adopted a new 10b5-1 stock trading plan. Mr. Lasater's new plan provides for the sale of shares of the Company's common stock owned by Mr. Lasater.  Additionally, on August 27, 2014, 10b5-1 plans were adopted by two separate trusts that benefit Mr. Lasater's wife and children.  Under the plans, beginning on November 10, 2014, a brokerage firm may periodically sell shares of the Company's common stock that are held by Mr. Lasater and the trusts, respectively. The plans expire on December 29, 2016. The maximum number of shares that can be sold over the duration of the plans is 500,000 by Mr. Lasater and 100,000 by each of the trusts. Mr. Lasater's previous 10b5-1 plan, which provided for the same number of shares to be sold, expired on June 30, 2014. Under Mr. Lasater's previous plan, 114,580 shares were sold and 25,000 were gifted to a charitable fund, as was reported on Mr. Lasater's Section 16 filings.

The trading plans described above are intended to comply with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, and the Company's insider trading policy. Rule 10b5-1 allows individuals who are not in possession of material, non-public information at the time the stock trading plan is adopted to establish prearranged written plans to buy or sell a specified number of shares of a company stock. Trading under the plans described above is generally based on reaching certain pre-determined minimum price conditions. Transactions under these trading plans will be disclosed publicly through Form 4 filings with the Securities and Exchange Commission, to the extent required by law.

Like the previous plans, the new plans are intended to help these directors diversify their respective net worths, which are still relatively concentrated in the Company's shares. The directors remain committed to the Company's long-term success.

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