Table of Contents

 

 

 

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549

 


 

FORM 10-Q

 

x      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

for the quarterly period ended September 30, 2014

 

or

 

o         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

for the transition period from                       to                      

 

Commission File Number:  1-13471

 

INSIGNIA SYSTEMS, INC.

(Exact name of registrant as specified in its charter)

 

Minnesota

 

41-1656308

(State or other jurisdiction of incorporation or organization)

 

(I.R.S. Employer Identification No.)

 

8799 Brooklyn Blvd.

Minneapolis, MN 55445

(Address of principal executive offices; zip code)

 

(763) 392-6200

(Registrant’s telephone number, including area code)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No o

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer o

Accelerated filer o

Non-accelerated filer o (Do not check if a smaller reporting company)

Smaller Reporting Company x

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x

 

Number of shares outstanding of Common Stock, $.01 par value, as of October 29, 2014 was 12,295,000.

 

 

 



Table of Contents

 

Insignia Systems, Inc.

 

TABLE OF CONTENTS

 

PART I.

FINANCIAL INFORMATION

 

 

 

 

Item 1.

Financial Statements

3

 

 

 

 

Condensed Balance Sheets — September 30, 2014 (unaudited) and December 31, 2013

3

 

 

 

 

Statements of Operations and Comprehensive Income — Three and nine months ended September 30, 2014 and 2013 (unaudited)

4

 

 

 

 

Statements of Cash Flows — Nine months ended September 30, 2014 and 2013 (unaudited)

5

 

 

 

 

Notes to Financial Statements — September 30, 2014 (unaudited)

6

 

 

 

Item 2.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

9

 

 

 

Item 3.

Quantitative and Qualitative Disclosures about Market Risk

15

 

 

 

Item 4.

Controls and Procedures

15

 

 

 

PART II.

OTHER INFORMATION

 

 

 

 

Item 1.

Legal Proceedings

16

 

 

 

Item 1A.

Risk Factors

16

 

 

 

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

16

 

 

 

Item 3.

Defaults upon Senior Securities

16

 

 

 

Item 4.

Mine Safety Disclosures

16

 

 

 

Item 5.

Other Information

16

 

 

 

Item 6.

Exhibits

17

 

2



Table of Contents

 

PART I.   FINANCIAL INFORMATION

Item 1.         Financial Statements

 

Insignia Systems, Inc.

CONDENSED BALANCE SHEETS

 

 

 

September 30,

 

December 31,

 

 

 

2014

 

2013

 

 

 

(Unaudited)

 

 

 

ASSETS

 

 

 

 

 

Current Assets:

 

 

 

 

 

Cash and cash equivalents

 

$

8,180,000

 

$

21,763,000

 

Accounts receivable, net

 

7,632,000

 

4,287,000

 

Available for sale investments

 

9,296,000

 

 

Inventories

 

396,000

 

307,000

 

Deferred tax assets

 

171,000

 

171,000

 

Income tax receivable

 

12,000

 

11,000

 

Prepaid expenses and other

 

817,000

 

324,000

 

Total Current Assets

 

26,504,000

 

26,863,000

 

 

 

 

 

 

 

Other Assets:

 

 

 

 

 

Property and equipment, net

 

1,601,000

 

1,753,000

 

Other, net

 

3,178,000

 

2,956,000

 

 

 

 

 

 

 

Total Assets

 

$

31,283,000

 

$

31,572,000

 

 

 

 

 

 

 

LIABILITIES AND SHAREHOLDERS’ EQUITY

 

 

 

 

 

Current Liabilities:

 

 

 

 

 

Accounts payable

 

$

2,722,000

 

$

2,636,000

 

Accrued liabilities

 

1,471,000

 

1,741,000

 

Income tax payable

 

247,000

 

22,000

 

Deferred revenue

 

702,000

 

261,000

 

Total Current Liabilities

 

5,142,000

 

4,660,000

 

 

 

 

 

 

 

Long-Term Liabilities:

 

 

 

 

 

Deferred tax liabilities

 

284,000

 

284,000

 

Accrued income taxes

 

458,000

 

458,000

 

Total Long-Term Liabilities

 

742,000

 

742,000

 

 

 

 

 

 

 

Commitments and Contingencies

 

 

 

 

 

 

 

 

 

Shareholders’ Equity:

 

 

 

 

 

Common stock, par value $.01:

 

 

 

 

 

Authorized shares - 40,000,000, issued and outstanding shares - 12,346,000 at September 30, 2014 and 12,782,000 at December 31, 2013

 

123,000

 

128,000

 

Additional paid-in capital

 

19,611,000

 

20,982,000

 

Retained earnings

 

5,669,000

 

5,060,000

 

Accumulated other comprehensive loss

 

(4,000

)

 

Total Shareholders’ Equity

 

25,399,000

 

26,170,000

 

 

 

 

 

 

 

Total Liabilities and Shareholders’ Equity

 

$

31,283,000

 

$

31,572,000

 

 

See accompanying notes to financial statements.

 

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Table of Contents

 

Insignia Systems, Inc.

STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME

(Unaudited)

 

 

 

Three Months Ended

 

Nine Months Ended

 

 

 

September 30

 

September 30

 

 

 

2014

 

2013

 

2014

 

2013

 

Services revenues

 

$

7,104,000

 

$

6,927,000

 

$

18,902,000

 

$

19,642,000

 

Products revenues

 

416,000

 

393,000

 

1,365,000

 

1,207,000

 

Total Net Sales

 

7,520,000

 

7,320,000

 

20,267,000

 

20,849,000

 

 

 

 

 

 

 

 

 

 

 

Cost of services

 

3,494,000

 

3,716,000

 

10,048,000

 

10,604,000

 

Cost of goods sold

 

317,000

 

284,000

 

924,000

 

848,000

 

Total Cost of Sales

 

3,811,000

 

4,000,000

 

10,972,000

 

11,452,000

 

Gross Profit

 

3,709,000

 

3,320,000

 

9,295,000

 

9,397,000

 

 

 

 

 

 

 

 

 

 

 

Operating expenses:

 

 

 

 

 

 

 

 

 

Selling

 

1,433,000

 

1,586,000

 

4,160,000

 

4,138,000

 

Marketing

 

416,000

 

220,000

 

978,000

 

649,000

 

General and administrative

 

1,022,000

 

970,000

 

3,040,000

 

2,921,000

 

Total Operating Expenses

 

2,871,000

 

2,776,000

 

8,178,000

 

7,708,000

 

Operating Income

 

838,000

 

544,000

 

1,117,000

 

1,689,000

 

 

 

 

 

 

 

 

 

 

 

Other income

 

13,000

 

6,000

 

25,000

 

20,000

 

Income Before Taxes

 

851,000

 

550,000

 

1,142,000

 

1,709,000

 

 

 

 

 

 

 

 

 

 

 

Income tax expense

 

427,000

 

196,000

 

533,000

 

771,000

 

Net Income

 

424,000

 

354,000

 

609,000

 

938,000

 

 

 

 

 

 

 

 

 

 

 

Other comprehensive income, net of tax:

 

 

 

 

 

 

 

 

 

Unrealized loss on available for sale securities

 

(4,000

)

 

(4,000

)

 

Comprehensive Income

 

$

420,000

 

$

354,000

 

$

605,000

 

$

938,000

 

 

 

 

 

 

 

 

 

 

 

Net income per share:

 

 

 

 

 

 

 

 

 

Basic

 

$

0.03

 

$

0.03

 

$

0.05

 

$

0.07

 

Diluted

 

$

0.03

 

$

0.03

 

$

0.05

 

$

0.07

 

 

 

 

 

 

 

 

 

 

 

Shares used in calculation of net income per share:

 

 

 

 

 

 

 

 

 

Basic

 

12,593,000

 

13,230,000

 

12,767,000

 

13,515,000

 

Diluted

 

12,824,000

 

13,370,000

 

13,003,000

 

13,581,000

 

 

See accompanying notes to financial statements.

 

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Insignia Systems, Inc.

STATEMENTS OF CASH FLOWS

(Unaudited)

 

Nine Months Ended September 30

 

2014

 

2013

 

Operating Activities:

 

 

 

 

 

Net income

 

$

609,000

 

$

938,000

 

Adjustments to reconcile net income to net cash provided by (used in) operating activities:

 

 

 

 

 

Depreciation and amortization

 

824,000

 

806,000

 

Change in allownace for doubtful accounts

 

34,000

 

105,000

 

Deferred income tax expense

 

 

3,000

 

Stock-based compensation

 

300,000

 

324,000

 

Gain on sale of property and equipment

 

(14,000

)

(12,000

)

Changes in operating assets and liabilities:

 

 

 

 

 

Accounts receivable

 

(3,379,000

)

(1,309,000

)

Inventories

 

(89,000

)

(33,000

)

Income tax receivable

 

(1,000

)

775,000

 

Prepaid expenses and other

 

(526,000

)

144,000

 

Accounts payable

 

86,000

 

729,000

 

Accrued liabilities

 

(270,000

)

(220,000

)

Excess tax benefit from stock options

 

(11,000

)

 

Income tax payable

 

236,000

 

252,000

 

Deferred revenue

 

441,000

 

421,000

 

Net cash provided by (used in) operating activities

 

(1,760,000

)

2,923,000

 

 

 

 

 

 

 

Investing Activities:

 

 

 

 

 

Purchases of property and equipment

 

(319,000

)

(231,000

)

Acquisition of selling rights and other

 

(542,000

)

 

Purchases of investments

 

(10,255,000

)

 

Proceeds from sale of investments

 

955,000

 

 

Proceeds received from sale of property and equipment

 

14,000

 

15,000

 

Net cash used in investing activities

 

(10,147,000

)

(216,000

)

 

 

 

 

 

 

Financing Activities:

 

 

 

 

 

Proceeds from issuance of common stock, net

 

199,000

 

85,000

 

Excess tax benefit from stock options

 

11,000

 

 

Repurchase of common stock, net

 

(1,886,000

)

(2,328,000

)

Net cash used in financing activities

 

(1,676,000

)

(2,243,000

)

 

 

 

 

 

 

Increase (decrease) in cash and cash equivalents

 

(13,583,000

)

464,000

 

 

 

 

 

 

 

Cash and cash equivalents at beginning of period

 

21,763,000

 

20,271,000

 

Cash and cash equivalents at end of period

 

$

8,180,000

 

$

20,735,000

 

 

 

 

 

 

 

Supplemental disclosures for cash flow information:

 

 

 

 

 

Cash paid during the year for income taxes

 

$

377,000

 

$

557,000

 

 

 

 

 

 

 

Non-cash financing activities:

 

 

 

 

 

Cashless exercise of options

 

$

 

$

4,000

 

 

See accompanying notes to financial statements.

 

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Insignia Systems, Inc.

NOTES TO FINANCIAL STATEMENTS

(Unaudited)

 

1.              Summary of Significant Accounting Policies.

 

Description of Business. Insignia Systems, Inc. (the “Company”) markets in-store advertising products, programs and services to consumer packaged goods manufacturers and retailers. The Company’s products include the Insignia Point-of-Purchase Services (POPS) in-store advertising program, thermal sign card supplies for the Company’s Impulse Retail systems, laser printable cardstock and label supplies. Additionally, in October 2014, the Company announced the introduction of a new product, The Like MachineTM, which is an in-store consumer approval device. The Company obtained a licensing agreement to sell this product and it is expected to be fully rolled out during 2015.

 

Basis of Presentation. Financial statements for the interim periods included herein are unaudited; however, they contain all adjustments, including normal recurring accruals, which in the opinion of management, are necessary to present fairly the financial position of the Company at September 30, 2014, its results of operations for the three and nine months ended September 30, 2014 and 2013, and its cash flows for the nine months ended September 30, 2014 and 2013. Results of operations for the periods presented are not necessarily indicative of the results to be expected for the full year.

 

The financial statements do not include certain footnote disclosures and financial information normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America and, therefore, should be read in conjunction with the financial statements and notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2013.

 

The Summary of Significant Accounting Policies in the Company’s 2013 Annual Report on Form 10-K describes the Company’s accounting policies.

 

Inventories. Inventories are primarily comprised of parts and supplies for Impulse Retail systems, sign cards, and rollstock.  Inventory is valued at the lower of cost or market using the first-in, first-out (FIFO) method, and consists of the following:

 

 

 

September 30,

 

December 31,

 

 

 

2014

 

2013

 

Raw materials

 

$

94,000

 

$

71,000

 

Work-in-process

 

15,000

 

12,000

 

Finished goods

 

287,000

 

224,000

 

 

 

$

396,000

 

$

307,000

 

 

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Property and Equipment. Property and equipment consists of the following:

 

 

 

September 30,

 

December 31,

 

 

 

2014

 

2013

 

Property and Equipment:

 

 

 

 

 

Production tooling, machinery and equipment

 

$

3,848,000

 

$

3,826,000

 

Office furniture and fixtures

 

260,000

 

260,000

 

Computer equipment and software

 

1,075,000

 

896,000

 

Web site

 

65,000

 

65,000

 

Leasehold improvements

 

616,000

 

616,000

 

Construction in-progress

 

60,000

 

34,000

 

 

 

5,924,000

 

5,697,000

 

Accumulated depreciation and amortization

 

(4,323,000

)

(3,944,000

)

Net Property and Equipment

 

$

1,601,000

 

$

1,753,000

 

 

Depreciation expense was approximately $159,000 and $471,000 in the three and nine months ended September 30, 2014, respectively, and $158,000 and $506,000 in the three and nine months ended September 30, 2013, respectively.

 

Stock-Based Compensation. The Company measures and recognizes compensation expense for all stock-based awards at fair value using the Black-Scholes option pricing model to determine the weighted average fair value of options and employee stock purchase plan rights. The Company recognizes stock-based compensation expense on a straight-line method over the requisite service period of the award.

 

There were 406,000 stock option awards, with a weighted average exercise price of $3.02, granted during the nine months ended September 30, 2014, and the Company estimated the fair value of these awards using the following weighted average assumptions: expected life of 3.7 years, expected volatility of 50%, dividend yield of 0% and risk-free interest rate of 1.1%.

 

The Company estimated the fair value of stock-based rights granted during the nine months ended September 30, 2014, under the Company’s employee stock purchase plan using the following weighted average assumptions: expected life of 1.0 years, expected volatility of 50%, dividend yield of 0% and risk-free interest rate of 0.13%.

 

There were 25,000 restricted stock units granted during the nine months ended September 30, 2014.  The shares were granted at $3.03 per share, based on the stock price on the date of the grant and vest over three years. Stock-based compensation expense for the restricted stock units during the three and nine months ended September 30, 2014 was $11,000 and $15,000, respectively, which is included in stock-based compensation expense.

 

In May 2014, equity grants were made by the Company to the Board of Directors, pursuant to the 2013 Omnibus Stock and Incentive Plan, as amended, in the form of fully vested shares of common stock. The total number of shares granted to the Board of Directors was 29,701. The shares were issued at $3.03 per share, based on the stock price on the date of grant, for a total value of $90,000, which is included in stock-based compensation expense.

 

Total stock-based compensation expense recorded for the three and nine months ended September 30, 2014 was $83,000 and $300,000, respectively, and for the three and nine months ended September 30, 2013 was $108,000 and $324,000, respectively.

 

Total options exercised in the three and nine months ended September 30, 2014 were for approximately 26,000 shares and 95,000 shares, for which the Company received proceeds of $24,000 and $125,000, respectively. During the three and nine months ended September 30, 2013, there were approximately 24,000 and 37,000 stock options exercised, for which the Company received proceeds of $10,000 and $23,000, respectively. A portion of the stock option exercises in the three and nine months ended September 30, 2014 and 2013 were done on a cashless basis.

 

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Net Income per Share. Basic net income per share is computed by dividing net income by the weighted average shares outstanding and excludes any potential dilutive effects of stock options. Diluted net income per share gives effect to all diluted potential common shares outstanding during the period.

 

Options to purchase approximately 695,000 and 578,000 shares of common stock with a weighted average exercise price of $4.20 and $4.27, respectively, were outstanding at September 30, 2014 and were not included in the computation of common stock equivalents for the three and nine months ended September 30, 2014 because their exercise prices were higher than the average fair market value of the common shares during the reporting period. Options to purchase approximately 538,000 and 1,005,000 shares of common stock with a weighted average exercise price of $4.20 and $3.48, respectively, were outstanding at September 30, 2013 and were not included in the computation of common stock equivalents for the three and nine months ended September 30, 2013 because their exercise prices were higher than the average fair market value of the common shares during the reporting period.

 

Weighted average common shares outstanding for the three and nine months ended September 30, 2014 and 2013 were as follows:

 

 

 

Three Months Ended

 

Nine Months Ended

 

 

 

September 30

 

September 30

 

 

 

2014

 

2013

 

2014

 

2013

 

Denominator for basic net income per share - weighted average shares

 

12,593,000

 

13,230,000

 

12,767,000

 

13,515,000

 

 

 

 

 

 

 

 

 

 

 

Effect of dilutive securities:

 

 

 

 

 

 

 

 

 

Stock options and restricted stock units

 

231,000

 

140,000

 

236,000

 

66,000

 

 

 

 

 

 

 

 

 

 

 

Denominator for diluted net income per share - weighted average shares

 

12,824,000

 

13,370,000

 

13,003,000

 

13,581,000

 

 

2.              Investments. During the three months ended September 30, 2014, the Company began an investment strategy intended to increase the yield on our available cash balances. The Company has classified all investments as a current asset, as they are available for current operations. These investments are in debt securities, with an average maturity of approximately one year, and are classified as available for sale.

 

3.              Line of Credit.  During the three months ended September 30, 2014, the Company opened a line of credit, which is collateralized by our investment balances. The total availability under the line of credit is $7,500,000 and bears interest at LIBOR plus 2% (effective rate of 2.16% as of September 30, 2014). There were no amounts outstanding on this line of credit at any point the three months ended September 30, 2014.

 

4.             Selling Arrangement.  In February 2011, the Company paid News America Marketing In-Store, LLC (“News America”) $4,000,000 in exchange for a 10-year arrangement to sell signs with price into News America’s network of retailers as News America’s exclusive agent. The $4,000,000 is being amortized on a straight-line basis over the 10-year term of the arrangement. Amortization expense, which was $100,000 and $300,000 in both the three and nine months ended September 30, 2014 and 2013, respectively, and is expected to be $400,000 per year over the next five years, is recorded within cost of services in the Company’s statements of operations and comprehensive income. The net carrying amount of the selling arrangement is recorded within other assets on the Company’s condensed balance sheets.

 

5.              Retail Access and Distribution Agreement.  On February 21, 2014, the Company and Valassis Sales and Marketing Services, Inc. (“Valassis”) signed the Retail Access and Distribution Agreement (the “New Valassis Agreement”) that replaced all prior agreements. As a result of this new agreement, Valassis is no longer a reseller of the Company’s POPSign and the Company regained access to all consumer packaged goods manufacturers for the sale of POPSigns. On March 24, 2014, the Company received notice of termination from Valassis of the New Valassis Agreement. The termination of all material portions of this agreement was effective on August 11, 2014. Additionally, as a result of the termination of this agreement, the amount owed to Valassis by the Company was reduced from $500,000 to $250,000, which is being amortized over the original term of the New Valassis Agreement, which is approximately four years.

 

6.              Income Taxes.  For the three and nine months ended September 30, 2014, the Company recorded income tax expense of $427,000 and $533,000, or 50.2%  and 46.7% of income before taxes, respectively. For the three and nine months ended September 30, 2013, the Company recorded income tax expense of $196,000 and $771,000, or 35.6% and 45.1% of income before taxes, respectively. The income tax provision for the three and nine months ended September 30, 2014 and 2013 is comprised of federal and state taxes. The

 

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primary differences between the Company’s September 30, 2014 and 2013 effective tax rates and the statutory federal rate are expenses related to stock-based compensation and nondeductible meals and entertainment. The Company reassesses its effective rate each reporting period and adjusts the annual effective rate if deemed necessary, based on projected annual taxable income. The result of that reassessment as of September 30, 2014 caused the Company’s effective tax rate for the three months ended September 30, 2014 to be higher than the effective tax rate for the nine months ended September 30, 2013.

 

As of September 30, 2014 and December 31, 2013, the Company has unrecognized tax benefits totaling $458,000, including interest, which relates to state nexus issues. The amount of the unrecognized tax benefits, if recognized, that would affect the effective income tax rates of future periods is $458,000. Due to the current statute of limitations regarding the unrecognized tax benefits, the unrecognized tax benefits and associated interest is not expected to change significantly in 2014.

 

7.              Concentrations.  During the nine months ended September 30, 2014, two customers accounted for 30% and 12% of the Company’s total net sales. During the nine months ended September 30, 2013, two customers accounted for 27% and 11% of the Company’s total net sales. At September 30, 2014, two customers accounted for 37% and 12% of the Company’s total accounts receivable. At December 31, 2013, two customers accounted for 47% and 14% of the Company’s total accounts receivable.

 

Although there are a number of customers that the Company sells to, the loss of a major customer could adversely affect operating results. Additionally, the loss of a major retailer from the Company’s retail network could adversely affect operating results.

 

8.              Shareholders’ Equity. On December 3, 2013, the Board of Directors authorized the repurchase of up to $5,000,000 of the Company’s common stock on or before December 3, 2015. The plan allows the repurchases to be made in open market or privately negotiated transactions. For the three and nine months ended September 30, 2014, the Company repurchased approximately 455,000 and 602,000 share at a total cost of $1,431,000 and $1,886,000, respectively.

 

9.              Recently Issued Accounting Pronouncements. In May 2014, the Financial Accounting Standards Board (FASB) issued guidance creating Accounting Standards Codification (“ASC”) Section 606, “Revenue from Contracts with Customers”. The new section will replace Section 605, “Revenue Recognition” and creates modifications to various other revenue accounting standards for specialized transactions and industries. The section is intended to conform revenue accounting principles with a concurrently issued International Financial Reporting Standards with previously differing treatment between United States practice and those of much of the rest of the world, as well as, to enhance disclosures related to disaggregated revenue information. The updated guidance is effective for annual reporting periods beginning on or after December 15, 2016, and interim periods within those annual periods. The Company will adopt the new provisions of this accounting standard at the beginning of fiscal year 2017, given that early adoption is not an option. The Company will further study the implications of this statement in order to evaluate the expected impact on the financial statements.

 

Item 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

The following discussion should be read in conjunction with the Company’s financial statements and related notes. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from those anticipated due to various factors discussed under “Cautionary Statement Regarding Forward-Looking Statements” and elsewhere in this Quarterly Report on Form 10-Q and the “Risk Factors” described in Item 1A of our Annual Report on Form 10-K for the fiscal year ended December 31, 2013, our Current Reports on Form 8-K and our other SEC filings.

 

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Company Overview

 

Insignia Systems, Inc. (referred to in this Quarterly Report on Form 10-Q as “Insignia,” “we,” “us,” “our” and the “Company”) markets in-store advertising products, programs and services to consumer packaged goods manufacturers (customers) and retailers. The Company was incorporated in 1990. Since 1998, the Company has been focusing on providing in-store advertising services through the Insignia Point-Of-Purchase Services (POPS) in-store advertising program. Insignia POPS® includes the Insignia POPSign® program.

 

Insignia’s POPSign is a national, account-specific, in-store, shelf-edge advertising program that we believe delivers significant sales increases. Funded by consumer packaged goods manufacturers, the program allows manufacturers to deliver vital product information to consumers at the point-of-purchase. The brand information is combined with each retailer’s store-specific prices and is displayed on the retailer’s unique sign format. We believe that combining manufacturer and retailer information provides consumers the information they want and need to make purchasing decisions, while building store and brand equity.

 

For retailers, Insignia’s POPSign program is a source of incremental revenue and is an in-store advertising program that delivers a complete “call to action” on a product-specific and store-specific basis. For consumer packaged goods manufacturers, Insignia’s POPSign program provides access to what we believe is the optimum retail advertising site for their products — the retail shelf-edge. In addition, we believe manufacturers benefit from significant sales increases, short lead times, micro-marketing capabilities, such as store-specific and multiple language options, and a wide variety of program features and enhancements that provide unique advertising advantages.

 

Additionally, in October 2014, the Company announced the introduction of a new product, The Like MachineTM, which is an in-store consumer approval device. The Company expects to roll out this product fully during 2015. The Company licenses this product from TLM Holdings, LLC, a company in which Insignia’s Chief Sales and Marketing Officer, Tim Halfmann, serves as a non-operating principal.

 

The Company’s internet address is www.insigniasystems.com. The Company has made all of the reports it files with the SEC available free of charge on its web site. The Company’s web site is not incorporated by reference into this Report on Form 10-Q. Copies of reports can also be obtained free of charge by requesting them from Insignia Systems, Inc., Attention: CFO, 8799 Brooklyn Boulevard, Minneapolis, Minnesota 55445; telephone 763-392-6200.

 

Business Overview

 

Summary of Financial Results

 

For the quarter ended September 30, 2014, the Company generated total net sales of $7,520,000, as compared with total net sales of $7,320,000 for the quarter ended September 30, 2013. For the nine months ended September 30, 2014, we generated total net sales of $20,267,000, as compared with total net sales of $20,849,000 in the nine months ended September 30, 2013. Net income for the quarter ended September 30, 2014 was $424,000, as compared to $354,000 for the quarter ended September 30, 2013. The net income for the nine months ended September 30, 2014 was $609,000, compared to $938,000 for the nine months ended September 30, 2013.

 

At September 30, 2014, our cash, cash equivalents and available for sale investments balance was $17,476,000, as compared to $21,763,000 at December 31, 2013. This decrease in cash and cash equivalents was due primarily to the repurchase of approximately $1.9 million of common stock, as well as an increase in accounts receivable of approximately $3.4 million. We have no debt and believe we have adequate liquidity to fund operations for at least the next twelve months.

 

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Results of Operations

 

The following table sets forth, for the periods indicated, certain items in the Company’s Statements of Operations and Comprehensive Income as a percentage of total net sales.

 

 

 

Three Months Ended

 

Nine Months Ended

 

 

 

September 30

 

September 30

 

 

 

2014

 

2013

 

2014

 

2013

 

Net sales

 

100.0

%

100.0

%

100.0

%

100.0

%

Cost of sales

 

50.7

 

54.7

 

54.1

 

55.0

 

Gross profit

 

49.3

 

45.3

 

45.9

 

45.0

 

Operating expenses:

 

 

 

 

 

 

 

 

 

Selling

 

19.1

 

21.7

 

20.6

 

19.8

 

Marketing

 

5.5

 

3.0

 

4.8

 

3.1

 

General and administrative

 

13.6

 

13.3

 

15.0

 

14.0

 

Total operating expenses

 

38.2

 

38.0

 

40.4

 

36.9

 

Operating income

 

11.1

 

7.3

 

5.5

 

8.1

 

Other income

 

0.2

 

0.1

 

0.1

 

0.1

 

Income before taxes

 

11.3

 

7.4

 

5.6

 

8.2

 

Income tax expense

 

5.7

 

2.6

 

2.6

 

3.7

 

Net income

 

5.6

 

4.8

 

3.0

 

4.5

 

 

Three and Nine months Ended September 30, 2014 Compared to Three and Nine months Ended September 30, 2013

 

Total Net Sales. Total net sales for the three months ended September 30, 2014 increased 2.7% to $7,520,000 compared to $7,320,000 for the three months ended September 30, 2013. Total net sales for the nine months ended September 30, 2014 decreased 2.8% to $20,267,000 compared to $20,849,000 for the nine months ended September 30, 2013.

 

Services revenues from our POPSign programs for the three months ended September 30, 2014 increased 2.6% to $7,104,000 compared to $6,927,000 for the three months ended September 30, 2013. The increase was primarily due to an increase of 10% in average price per sign, which was a result of favorable shifts in program and customer mix, partially offset by a 6% decrease in the number of signs placed, which we believe was due to program mix. Services revenues from our POPSign programs for the nine months ended September 30, 2014 decreased 3.8% to $18,902,000 compared to $19,642,000 for the nine months ended September 30, 2013. The decrease was due to a decrease of 4% in the number of signs placed, resulting from a change in program mix between years.

 

Product revenues for the three months ended September 30, 2014 increased 5.9% to $416,000 compared to $393,000 for the three months ended September 30, 2013. Product revenues for the nine months ended September 30, 2014 increased 13.1% to $1,365,000 compared to $1,207,000 for the nine months ended September 30, 2013. The increase was primarily due to higher sales of laser sign card supplies.

 

Gross Profit. Gross profit for the three months ended September 30, 2014 increased 11.7% to $3,709,000 compared to $3,320,000 for the three months ended September 30, 2013. Gross profit for the nine months ended September 30, 2014 decreased 1.1% to $9,295,000 compared to $9,397,000 for the nine months ended September 30, 2013. Gross profit as a percentage of total net sales increased to 49.3% for the three months ended September 30, 2014, compared to 45.3% for the three months ended September 30, 2013. Gross profit as a percentage of total net sales increased to 45.9% for the nine months ended September 30, 2014, compared to 45.0% for the nine months ended September 30, 2013.

 

POPSign program: Gross profit from our POPSign program revenues for the three months ended September 30, 2014 increased 12.4% to $3,610,000 compared to $3,211,000 for the three months ended September 30, 2013.  The increase was primarily due to increased sign rates and decreased retailer costs. Gross profit from

 

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our POPSign program revenues for the nine months ended September 30, 2014 decreased 2.0% to $8,854,000 compared to $9,038,000 for the nine months ended September 30, 2013. The decrease for the nine-month period was primarily due to a 2.8% decrease in sales, as our gross profit percentage is highly dependent on sales volume.

 

Gross profit as a percentage of POPSign program revenues for the three months ended September 30, 2014 increased to 50.8% compared to 46.4% for the three months ended September 30, 2013. The increase was primarily due higher sales volume, as described above, coupled with a decrease in retailer costs. Gross profit as a percentage of POPS program revenues for the nine months ended September 30, 2014 increased to 46.8% compared to 46.0% for the nine months ended September 30, 2013. The increase was primarily due to the factors described above.

 

Product sales: Gross profit from our product sales for the three months ended September 30, 2014 decreased 9.2% to $99,000 compared to $109,000 for the three months ended September 30, 2013. The decrease was primarily due to decreases in average product pricing. Gross profit from our product sales for the nine months ended September 30, 2014 increased 22.8% to $441,000 compared to $359,000 for the nine months ended September 30, 2013. The increase was primarily due to the impact of higher sales on fixed costs.

 

Gross profit as a percentage of product sales was 23.8% for the three months ended September 30, 2014 compared to 27.7% for the three months ended September 30, 2013. The decrease was primarily due to the factors described above. Gross profit as a percentage of product sales was 32.3% for the nine months ended September 30, 2014 compared to 29.7% for the nine months ended September 30, 2013. The increase was primarily due to the impact of higher sales on fixed costs.

 

Operating Expenses

 

Selling.  Selling expenses for the three months ended September 30, 2014 decreased 9.6% to $1,433,000 compared to $1,586,000 for the three months ended September 30, 2013. The decrease was primarily due to reductions in staffing-related expense. Selling expenses for the nine months ended September 30, 2014 increased 0.5% to $4,160,000 compared to $4,138,000 for the nine months ended September 30, 2013. The increase in the nine-month period was due to an increase in staffing during the 2014 period.

 

Selling expenses as a percentage of total net sales decreased to 19.1% for the three months ended September 30, 2014 compared to 21.7% for the three months ended September 30, 2013. The decrease was primarily due the factors described above coupled with an increase in revenue. Selling expenses as a percentage of total net sales increased to 20.6% for the nine months ended September 30, 2014 compared to 19.8% for the nine months ended September 30, 2013. The increase in selling expenses as a percentage of total net sales in the nine-month 2014 period was primarily due an increase in staffing coupled with decreased sales.

 

Marketing.  Marketing expenses for the three months ended September 30, 2014 increased 89.1% to $416,000 compared to $220,000 for the three months ended September 30, 2013. Increased marketing expense was primarily the result of increased staffing, new product introductions and other marketing initiatives. Marketing expenses for the nine months ended September 30, 2014 increased 50.7% to $978,000 compared to $649,000 for the nine months ended September 30, 2013. The increase was primarily due to the factors described above.

 

Marketing expenses as a percentage of total net sales increased to 5.5% for the three months ended September 30, 2014 compared to 3.0% for the three months ended September 30, 2013. The increase was primarily due to the factors described above. Marketing expenses as a percentage of total net sales increased to 4.8% for the nine months ended September 30, 2014 compared to 3.1% for the nine months ended September 30, 2013. The increases in selling expenses as a percentage of total net sales in the 2014 period was primarily due to the factors described above, combined with decreased sales.

 

General and administrative.  General and administrative expenses for the three months ended September 30, 2014 increased 5.4% to $1,022,000 compared to $970,000 for the three months ended September 30, 2013. General and administrative expenses for the nine months ended September 30, 2014 increased 4.1% to $3,040,000 compared to $2,921,000 for the nine months ended September 30, 2013. The increases in the three- and nine-month periods were primarily due to increased legal costs resulting from new business arrangements.

 

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General and administrative expenses as a percentage of total net sales increased to 13.6% for the three months ended September 30, 2014 compared to 13.3% for the three months ended September 30, 2013. The increase was primarily due to the factors described above, partially offset by an increase in total net sales. General and administrative expenses as a percentage of total net sales increased to 15.0% for the nine months ended September 30, 2014 compared to 14.0% for the nine months ended September 30, 2013. Increased expense as a percentage of total net sales in the 2014 period was primarily due to the factors described above, combined with decreased sales.

 

Other Income.  Other income for the three months ended September 30, 2014 was $13,000 compared to $6,000 for the three months ended September 30, 2013. Other income for the nine months ended September 30, 2014 was $25,000 compared to $20,000 for the nine months ended September 30, 2013. Other income is comprised of interest earned on cash and cash equivalents balances and returns generated from available for sale investments.

 

Income Taxes.  For the three and nine months ended September 30, 2014, the Company recorded income tax expense of $427,000 and $533,000, or 50.2%  and 46.7% of income before taxes, respectively. For the three and nine months ended September 30, 2013, the Company recorded income tax expense of $196,000 and $771,000, or 35.6% and 45.1% of income before taxes, respectively. The income tax provision for the three and nine months ended September 30, 2014 and 2013 is comprised of federal and state taxes. The primary differences between the Company’s September 30, 2014 and 2013 effective tax rates and the statutory federal rate are expenses related to stock-based compensation and nondeductible meals and entertainment. The Company reassesses its effective rate each reporting period and adjusts the annual effective rate if deemed necessary, based on projected annual taxable income. The result of that reassessment as of September 30, 2014 caused the Company’s effective tax rate for the three months ended September 30, 2014 to be higher than the effective tax rate for the nine months ended September 30, 2013.

 

Net Income.  For the reasons stated above, net income for the three months ended September 30, 2014 was $424,000 compared to $354,000 for the three months ended September 30, 2013. For the reasons stated above, net income for the nine months ended September 30, 2014 was $609,000 compared to $938,000 for the nine months ended September 30, 2013.

 

Other Comprehensive Income. Other comprehensive income is comprised of unrealized gains and losses, net of tax, from available for sale investments.

 

Liquidity and Capital Resources

 

The Company has financed its operations with proceeds from public and private stock sales, sales of its services and products and legal settlement proceeds. At September 30, 2014, working capital was $21,362,000 compared to $22,203,000 at December 31, 2013. During the nine months ended September 30, 2014, cash and cash equivalents decreased $13,583,000 from $21,763,000 at December 31, 2013, to $8,180,000 at September 30, 2014.

 

Operating Activities:  Net cash used in operating activities during the nine months ended September 30, 2014 was $1,760,000. Net income of $609,000, plus non-cash adjustments of $1,144,000, less changes in operating assets and liabilities of $3,513,000 resulted in the $1,760,000 of cash used in operating activities. The largest component of the change in operating assets and liabilities was accounts receivable, which increased as a result of the timing of collections on these accounts. The non-cash adjustments consisted of depreciation and amortization expense, changes in allowance for doubtful accounts, stock-based compensation expense, and gain on the sale of property and equipment. In the normal course of business, our accounts receivable, accounts payable, accrued liabilities and deferred revenue will fluctuate depending on the level of revenues and related business activity, as well as billing arrangements with customers and payment terms with retailers.

 

Investing Activities:  Net cash used in investing activities during the nine months ended September 30, 2014 was $10,147,000. This was primarily related to the net purchase of available for sale investments of $9,300,000, in addition to the acquisition of selling rights under the New Valassis Agreement and acquisition of other business arrangements of $542,000, purchases of property and equipment of $319,000,

 

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and proceeds from the sale of property and equipment of $14,000. The Company expects a consistent level of capital expenditures in the remainder of 2014.

 

Financing Activities:  Net cash used in financing activities during the nine months ended September 30, 2014 was $1,676,000, which related to the repurchase of common stock under the Company’s share repurchase plan of $1,886,000, partially offset by an excess tax benefit from stock options of $11,000 and proceeds received from the issuance of common stock under our employee stock purchase plan and stock option exercises of $199,000.

 

The Company believes that based upon current business conditions, its existing cash balance and future cash generated from operations will be sufficient for its cash requirements for at least the next twelve months. In the event additional financing is needed, the Company opened a $7,500,000 line of credit during the three months ended September 30, 2014.

 

Critical Accounting Policies

 

The discussion and analysis of our financial condition and results of operations are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets and liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities at the date of our financial statements. Actual results may differ from these estimates under different assumptions or conditions.

 

Our significant accounting policies are described in Note 1 to the annual financial statements as of and for the year ended December 31, 2013, included in our Form 10-K filed with the Securities and Exchange Commission on March 5, 2014. We believe our most critical accounting policies and estimates, which are described in more detail in such Note to the annual financial statements, include the following:

 

·                  revenue recognition;

·                  allowance for doubtful accounts;

·                  impairment of long-lived assets;

·                  income taxes; and

·                  stock-based compensation.

 

Cautionary Statement Regarding Forward-Looking Statements

 

Certain statements made in this Quarterly Report on Form 10-Q, in the Company’s other SEC filings, in press releases and in oral statements to shareholders and securities analysts that are not statements of historical or current facts, are “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of the Company to be materially different from the results or performance expressed or implied by such forward-looking statements. These statements are often identified by the words “believes,” “expects,” “anticipates,” “seeks,” “will,” “estimate,” “may,” “would,” “could,” “trend,” and similar expressions identifying forward-looking statements. Forward-looking statements include statements expressing the intent, belief or current expectations of the Company and members of our management team regarding, for instance: (i) our belief that our cash balance and cash generated by operations will provide adequate liquidity and capital resources for at least the next twelve months; (ii) that we are currently focused on maximizing opportunities available to us as a result of the termination of all material portions of the New Valassis Agreement to minimize whatever financial impact may result from it, and potentially have a positive impact on the Company; (iii) that we expect fluctuations in accounts receivable and payable, accrued liabilities, and deferred revenue; and (iv) plans to repurchase Company stock. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of the statement was made. These forward-looking statements are based on current information, which we have assessed and which by its nature is dynamic and subject to rapid and even abrupt changes.

 

The factors that could cause our estimates and assumptions as to future performance, and our actual results, to differ materially include the following: (i) the risk that management may be unable to fully or successfully implement its business plan to achieve and maintain increased sales and resultant profitability in the future; (ii)

 

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the risk that the Company will not be able to develop and implement new product offerings, including mobile, digital or other new offerings, in a successful manner; (iii) prevailing market conditions, including pricing and other competitive pressures, in the in-store advertising industry and, intense competition for agreements with retailers and consumer packaged goods manufacturers; (iv) potentially incorrect assumptions by management with respect to the financial effect of current strategic decisions, the effect of current sales trends on fiscal year 2014 results and the benefit of our relationship with News America; (v) termination of all or a major portion of, or a significant change in terms and conditions of, a material agreement with a retailer, consumer packaged goods manufacturer, or News America; and (vi) other economic, business, market, financial, competitive and/or regulatory factors affecting the Company’s business generally. Our risks and uncertainties also include, but are not limited to, the risks presented in Part I, Item 1A “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2013, any additional risks presented in our Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K. We undertake no obligation (and expressly disclaim any such obligation) to update forward-looking statements made in this Form 10-Q to reflect events or circumstances after the date of this Form 10-Q or to update reasons why actual results would differ from those anticipated in any such forward-looking statements, other than as required by law.

 

Item 3.  Quantitative and Qualitative Disclosures about Market Risk

 

Not applicable.

 

Item 4.  Controls and Procedures

 

(a) Evaluation of Disclosure Controls and Procedures

 

The Company’s management carried out an evaluation, under the supervision and with the participation of the Company’s Chief Executive Officer (principal executive officer) and the Company’s Chief Financial Officer (principal financial officer), of the effectiveness of the Company’s disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of the period covered by this report, pursuant to Exchange Act Rule 13a-15.  Based upon that evaluation, the Company’s Chief Executive Officer and the Company’s Chief Financial Officer concluded that the Company’s disclosure controls and procedures are effective as of the end of the period covered by this report.  Disclosure controls and procedures are designed to ensure that information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms, and include controls and procedures designed to ensure that information required to be disclosed by us in such reports is accumulated and communicated to the Company’s management, including its Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding disclosures.

 

(b) Changes in Internal Control Over Financial Reporting

 

There was no change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act) that occurred during the fiscal quarter covered by this report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

 

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Table of Contents

 

PART II.     OTHER INFORMATION

 

Item 1.       Legal Proceedings

 

No material legal proceedings.

 

Item 1A.    Risk Factors

 

We described the most significant risk factors applicable to the Company in Part I, Item 1A “Risk Factors” of our Annual Report on Form 10-K for the year ended December 31, 2013. We believe there have been no material changes from the risk factors disclosed on such Form 10-K.

 

Item 2.       Unregistered Sales of Equity Securities and Use of Proceeds

 

On December 3, 2013, the Board of Directors authorized the repurchase of up to $5,000,000 of the Company’s common stock on or before December 3, 2015. The plan allows the repurchases to be made in open market or privately negotiated transactions. The plan does not obligate the Company to repurchase any particular number of shares, and may be suspended at any time at the Company’s discretion.

 

Our share repurchase program activity for the three months ended September 30, 2014, under the plan was:

 

 

 

 

 

 

 

Total Number of

 

Approximate Dollar

 

 

 

 

 

 

 

Shares Purchased As

 

Value of Shares That

 

 

 

Total Number

 

Average

 

Part of Publicly

 

May Yet Be Purchased

 

 

 

of Shares

 

Price Paid

 

Announced Plans

 

Under The Plans

 

 

 

Repurchased

 

Per Share

 

or Programs

 

or Programs

 

 

 

 

 

 

 

 

 

 

 

July 1-31, 2014

 

96,442

 

$

3.12

 

243,462

 

$

4,250,000

 

August 1-31, 2014

 

233,262

 

$

3.09

 

476,724

 

$

3,530,000

 

September 1-30, 2014

 

125,233

 

$

3.12

 

601,957

 

$

3,139,000

 

 

 

454,937

 

$

3.10

 

 

 

 

 

 

Item 3.       Defaults upon Senior Securities

 

None.

 

Item 4.       Mine Safety Disclosures

 

Not applicable.

 

Item 5.       Other Information

 

None.

 

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Item 6.                     Exhibits

 

Unless otherwise indicated, all documents incorporated herein by reference to a document filed with the SEC pursuant to the Exchange Act are located under SEC file number 001-13471.

 

Exhibit Number

 

Description

 

 

 

31.1

 

Certification of Principal Executive Officer

 

 

 

31.2

 

Certification of Principal Financial Officer

 

 

 

32

 

Section 1350 Certification

 

 

 

101

 

The following materials from Insignia Systems, Inc.’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2014, formatted in XBRL (eXtensible Business Reporting Language): (i) Condensed Balance Sheets; (ii) Statements of Operations and Comprehensive Income; (iii) Statements of Cash Flows; and (iv) Notes to Financial Statements.

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

Dated:  November 5, 2014

 

Insignia Systems, Inc.

 

 

(Registrant)

 

 

 

 

 

/s/ Glen P. Dall

 

 

Glen P. Dall

 

 

President and Chief Executive Officer

 

 

(principal executive officer)

 

 

 

 

 

 

 

 

/s/ John C. Gonsior

 

 

John C. Gonsior

 

 

Vice President, Finance and

 

 

Chief Financial Officer

 

 

(principal financial officer)

 

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EXHIBIT INDEX

 

Exhibit Number

 

Description

 

Reference

 

 

 

 

 

31.1

 

Certification of Principal Executive Officer

 

Filed Electronically

 

 

 

 

 

31.2

 

Certification of Principal Financial Officer

 

Filed Electronically

 

 

 

 

 

32

 

Section 1350 Certification

 

Furnished Electronically

 

 

 

 

 

101

 

The following materials from Insignia Systems, Inc.’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2014, formatted in XBRL (eXtensible Business Reporting Language): (i) Condensed Balance Sheets; (ii) Statements of Operations and Comprehensive Income; (iii) Statements of Cash Flows; and (iv) Notes to Financial Statements.

 

Filed Electronically

 

18